MEDIA KIT 2019 - Tanner Young Publishing Group
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MEDIA KIT 2019
WHAT IS WHERE
Simply put, WHERE Edmonton is your best
source of timely visitor information. Published
locally since 1994, WHERE provides local
information on the hottest and most essential
shopping, dining, cultural attractions, and
entertainment.
WHERE IS WHERE
WHERE Edmonton magazine is found in
over 80 hotels and 250 pick-up locations
throughout Edmonton and Greater Edmonton
area. WHERE Magazine is found in 72 cities
worldwide covering Asia, Europe, Australia,
USA, and Canada.
WHO IS WHERE
The power of WHERE is its local depth.
WHERE Edmonton’s magazine and online
properties are created by local editors and
staff who are passionate and knowledgeable
about Edmonton and area. They know the
best Edmonton has to offer, as they live it
every day, not just on a one-week junket.
We are proud to work in cooperation with all
tourism organizations, hotel and concierge
associations, and Chamber of Commerces in
the promotion of our city.
whereedmonton.com | infoedmonton.com
The Strength of a Global Brand
For 80+ years WHERE
Magazine has been
the go-to resource for
authentic information
that helps discerning
travellers make the
most of their trips. UNITED STATES
Alaska New Orleans
With over 100 million Atlanta * New York City
Baltimore Northern Arizona
readers globally, Boston Oahu
WHERE Magazine is Charleston Orange County AUSTRALIA
CANADA Charlotte Orlando Brisbane
the largest and one of Calgary Chicago Palm Beach
EUROPE Gold Coast
the most recognized Canadian Rockies Colorado Philadelphia Melbourne
Dallas/Fort Phoenix- Berlin
travel media outlets. Edmonton Budapest * Sydney
Worth Scottsdale
Halifax Daytona Beach Reno-Tahoe Istanbul
WHERE Canada and Muskoka Ft. Lauderdale San Antonio London
Ottawa Hawai Milan ASIA
where.ca highlight * San Diego
Toronto Houston San Francisco Moscow Hong Kong
10 of Canada’s top Vancouver Indianapolis Seattle Munich * Singapore
Victoria Jacksonville Southwest * Paris
destinations in Whistler Rome
Kansas City Florida
over 900 hotels, Winnipeg Kauai St. Louis St. Petersburg
Las Vegas Tampa Venice
giving inbound
Los Angeles Tucson
travellers a unique, Maui Twin Cities
Miami Washington D.C.
local view of Canada.
Nashville
MEDIA KIT 2019 TANNER YOUNG PUBLISHING
whereedmonton.com | infoedmonton.com
Global Reach — Local Depth
When visitors arrive in Edmonton they dine, they shop, they
play, and — most importantly — they spend. WHERE Edmonton
Magazine reaches them every day in their hotel rooms and
around the city in local shops and at attractions.
Our magazine knows where travellers want to go, and we send them there.
The Guide
WHERE Edmonton Magazine is a portable, bi-monthly
Dining » Edmonton’s dining scene is diverse, creative, and
guidebook-style magazine that readers take with growing. We profile the local culinary scene from hot new
them when they explore the city. restaurants and chefs to long-established dining legends.
Our comprehensive listings include brief descriptions, hours
Up Front
of operation, and locations.
Shopping » Profiles of unique local products and
Here & Now » WHERE showcases the premier events, concerts, theatre businesses, plus listings of local boutiques, one-of-a-kind
productions, symphonies, and operas, as well as key community events. retailers, markets, shopping centres, and districts.
Features » Covering a wide variety of topics, WHERE Edmonton features Museums, Art + Antiques » Detailed exhibit
provide an in-depth and insightful look at the city, the people, places, and events. information from public and commercial art galleries, special
art events, plus interesting antiques, galleries, and exhibits.
You Are Here » In each issue a unique part of an Edmonton community
is profiled. Essential Edm » Listing of services pertinent to
the traveller, taxis, limousines, car rentals, airlines, buses,
Local Spotlights » Each issue of WHERE profiles a local artist, entertainer, tour companies, business services, tourism offices, foreign
retailer, and chef, all of whom are making an impact on the city. exchange, etc.
Ask the Expert » In each issue a local concierge shares their Maps » Greater Edmonton proper, Old Strathcona, City
recommendations for places to eat, shop, and be entertained. Centre, West Edmonton, and South Edmonton.
MEDIA KIT 2019 TANNER YOUNG PUBLISHING
whereedmonton.com | infoedmonton.com
Where Edmonton Community Fast Facts
READER PROFILE EDMONTON DOMESTIC TOURISM
Affluent travellers turn to the pages of WHERE Edmonton Magazine The hub of Central Alberta, Edmonton is a vibrant, thriving city
GENDER INCOME DINING ALBERTAN VISITORS SPEND MORE
Median Age 47 WHERE readers are among the Compared to other Canadian visitors
highest income earners Refer to
74%
$106K
WHERE for
restaurant
7.2M
information
54%
46%
Average Household Income
93% Visitors Spend Annually Food/ Retail/ Hotels/ Recreation/
$1.8B
Dined in Beverage Other Motels Entertainment
Currently Employed
73% hotel for $361.5M $274.9M $133.2M $53.1M Albertans
73%
breakfast $104.1M $49.1M $70.9M $21.4M Others
Full-Time Employment
ENGAGEMENT TRAVEL
3.8 MILLION
Dined
Referred to 2.7x
25% carry a copy of WHERE
Nights spent in hotel ~2.1
Return visits annually ~4.7
58% out of
hotel for
lunch
FIXED ROOF PERSON NIGHTS
661K Access Entertainment and Cultural Activities
347K Shop with Each Spending $223 per Visit
Dined
71% Pleasure
70% out of
TRAVEL
47 MIN Business 29% hotel for
with WHERE
dinner
WHERE READERS ENJOY LIFE MORE
On the go, they’re more likely to make alcohol purchases than the general adult population
Entertained
SHOPPING 38% an average
of 3 people
55% referred this trip
to WHERE CONSUMPTION RETAIL
for shopping Past 7 Days Past 30 Days Past 30 Days
information
75% shopped 52% 43% 39% 39% Beer Wine Vodka Rum Gin Rye Scotch Irish Liquor Beer Wine
this trip Women’s Men’s Accessories Wine & 44.5% 64.3% 33.3% 30% 17.4% 16.7% 19.6% 13.1% 76.3% 30.2% 44.8% Where
Apparel Apparel Spirits 42.2% 42.8% 18.6% 19.2% 6.9% 9.8% 6.1% 2.2% 39.9% 26.7% 14.5% Average
MEDIA KIT 2019 Source: Domestic Tourism in Alberta 2016
TANNER YOUNG PUBLISHING
whereedmonton.com | infoedmonton.com
Rates Print Ad Sizes Ad Policies
1 ISSUE 3 ISSUE 6 ISSUE Display Ad Dimensions (width x depth) • The publisher will not assume right to add a keyline to frac-
DISPLAY ADS
2 MONTHS 6 MONTHS 12 MONTHS any responsibility for advertis- tional ads to differentiate them
8.125" x 10.75" Trim
Outside Back Cover Full Page Bleed 8.625" x 11.25" Bleed ing reproductions that do not from editorial.
7.125" x 9.75" Live Area conform to the requirements • Late receipt of ad materials or
Inside Covers listed below.
16.25” x 10.75” Trim changes are subject to addi-
Double Page Spread Double Page Spread Bleed 16.75" x 11.25" Bleed • Advertisers and/or adver- tional charges.
15.25" x 9.75" Live Area tising agencies assume full
Full Page • The publisher owns all rights
5” x 10.75” Trim responsibility for all content to advertisements and related
2/3 Page Vertical 2/3 Page Vertical Bleed 5.5" x 11.25" Bleed of advertisements. media produced by the com-
4.5" x 9.75" Live Area
2/3 Page Vert Bleed For rates, please • All advertising is subject to ac- pany. Advertiser purchases
2/3 Page Vertical 4.625" x 9.875" ceptance by the publisher. only space and one time use of
1/2 Page Island call 780-465-3362 or email 1/2 Page Island 4.625" x 7.375" artwork.
• The publisher reserves the
1/2 Page Horizontal sales@tanneryoung.com 1/2 Page Horizontal 7.125" x 4.875"
1/3 Page Square/Vert
1/3 Page Vertical Bleed
2.75" x 10.75" Trim
3.25" x 11.25" Bleed
Ad Requirements
1/3 Page Vert Bleed 2.25" x 10.25" Live Area Press Ready Files Proofs
1/6 Page Vert/Horiz 1/3 Page Square 4.625" x 4.875"
• Please build your ad to the • SWOP certified hard-copy
2/9 Page Horizontal 1/6 Page Vertical 2.25" x 4.875" exact size specified, with no proofs such as EPSON or FUJI
1/12 Page Square 2.25" x 2.375" excess white surrounding the are required as a colour ac-
1/12 Page Square image area. curate guide for reproduction
• Ads intended to bleed should (PDF, tear sheets, colour laser
or inkjet printer proofs are NOT
Deadlines be built to the publication’s
Trim Size with images ex- acceptable for reference).
ISSUE FEATURE BOOKING MATERIAL Double Page tending beyond that by an • Hard-copy proof must be gen-
Spread Bleed additional 1/4" on all sides. This erated from the same PDF file
Jan/Feb 2019 Dining Issue Nov 23, 2018 Nov 30, 2018 can be done using the bleed that is supplied for publishing.
2/3
Vertical settings in your software pro-
Mar/Apr 2019 Green with Envy Jan 25, 2019 Feb 1, 2019 Bleed 1/2 Island gram. Keep all essential ele- Supplied Material For Ad
ments (text & logos) 1/2" inside Design Services
May/Jun 2019 Patios Mar 22, 2019 Mar 29, 2019 the TRIM.
1/3 • Up to 1/4 page ads: image size
Jul/Aug 2019 Summer Fun May 24, 2019 May 31, 2019 Vertical • Do not include crop marks.
Bleed minimum 6" x 4" at 300 dpi.
• Press-ready files must be • Half-page and full-page ads:
Sep/Oct 2019 Culture & Fashion Jul 26, 2019 Aug 2, 2019 1/2 Horizontal
supplied in PDF/X-1a format image size minimum 8" x 10"
Nov/Dec 2019 Holiday Gift Guide Sep 27, 2019 Oct 4, 2019 to comply with industry at 300 dpi.
standards.
• Text in digital format.
• All files MUST be supplied
in CMYK colour mode. Any Web Ready Files
non-process colours (i.e. RGB,
Pantone) will be converted to • Web optimized files (JPG,
CMYK. The publisher will not GIF, PNG), maximum file size
be responsible for any colour 100 KB.
Contacts Full Page
Bleed 1/6
shifts that may result from this • Include 1 pixel border.
Vertical 1/3 Square conversion.
Sales sales@whereedmonton.com
2/3 • All fonts must be embedded. Delivery Information
Publisher Rob Tanner, rob@whereedmonton.com Vertical
• All images must be a mini- • EMAIL traffic@tanneryoung.
Editor Carmen D. Hrynchuk, editor@whereedmonton.com com up to 10 MB
mum resolution of 300 dpi at
Production Cheryl Lindquist, traffic@whereedmonton.com 100% size.
1/12 • HIGHTAIL hightail.com/u/
Customer Relations Marie Tanner, marie@whereedmonton.com Square Tanner-Young-Publishing-
2/9 Horizontal • The combined ink density of
CMYK colours should not ex- Group
1/3 Square
Tanner Young Publishing Group ceed 300%. • COURIER Tanner Young
#1, 9301 50 Street, Edmonton, AB T6B 2L5 Canada 1/12 Publishing Group
Square • Do not apply trapping to
780-465-3362 | tanneryoung.com PDF files. #1, 9301 50 Street, Edmonton,
AB T6B 2L5 Canada
MEDIA KIT 2019 TANNER YOUNG PUBLISHING
whereedmonton.com | infoedmonton.com
FIRST IMPRESSIONS MATTER
Distribution
* Subject to change
*
THE RIGHT MESSAGE • IN THE RIGHT PLACE • AT THE RIGHT TIME
How will you make your first impression?
CIRCULATION
200,000+ Annually EDMONTON CITY CENTRE
•
•
Quarter Note Hotel Downtown
Sutton Place
• Four Points by Sheraton Edmonton
South CAPITAL REGION
33,000+ Average Per Issue HOTELS
•
•
Union Bank Inn
Westin Hotel
• Hampton Inn by Hilton South
• Holiday Inn Conference Centre St. Albert, Stony Plain, Spruce
• Best Western Plus City Centre Inn • Holiday Inn Express & Suites Grove, Sherwood Park
• Canterra Suites EDMONTON • Metterra Hotel on Whyte
• Radisson Hotel & Convention Centre HOTELS
12,000+ Hotel Rooms
• Chateau Lacombe
• Chateau Louis Hotel • Ramada Edmonton South • Best Western Plus the Inn at St. Albert
SOUTH HOTELS • St. Albert Inn & Suites
• Chateau Nova Kingsway • Sandman Signature Hotel
• Coast Edmonton Plaza • Argyll Plaza Hotel • Sawridge Inn • Best Western Plus Sherwood Park Inn
• Comfort Inn & Suites Downtown • Best Western Cedar Park Inn • Super 8 South & Suites
• Courtyard by Marriott • Best Western Plus South Edmonton • Travelodge South • Days Inn & Suites Sherwood Park
Inn & Suites • Park Centre & Hotel Sherwood Park
• Days Inn Downtown • Varscona Hotel on Whyte
Restaurants •
•
Delta Edmonton Centre Suite Hotel
Edmonton Inn & Conference Centre
• Campus Tower Suite Hotel
• Days Inn South
• Whitemud Inn • Ramada Sherwood Park
• Super 8 Sherwood Park
• Fairmont Hotel Macdonald
• Delta Edmonton South WEST HOTELS • Travelodge Spruce Grove
• Four Points by Sheraton Edmonton
Retailers • Holiday Inn Express Downtown • Candlewood Suites • Travelodge Stony Plain
Gateway
• Matrix Hotel • Coast West Edmonton Hotel &
Conference Centre OTHER DISTRIBUTION POINTS
• Comfort Inn West • Alberta Motor Association
Attractions 108
108 AVE
• Continental Inn
• Courtyard by Marriott West
• Budget Rent A Car – Edmonton
International Airport
• Chateau Nova Yellowhead
AVE
AVE 108 AVE 108 AVE 107A
• Days Inn & Suites West
98 ST
99 ST
95 ST
108 AVE
Galleries
107 AVE
• City Hall Citizen & Newcomer Centre
120 ST
117 ST
116 ST
115 ST
114 ST
113 ST
112 ST
111 ST
110 ST
109 ST
108 ST
107 ST
106 ST
104 ST
103 ST
102 ST
101 ST
96 ST
• DoubleTree by Hilton
127 ST
126 ST
125 ST
124 ST
122 ST
107 AVE 107 AVE AVE
124 ST.
GRAND MARKET 106A
• Dow Centennial Centre City of Fort
107 AVE
92 ST
97 ST
• River Cree Resort & Casino
93 ST
100 ST
106 AVE
124 STREET OLIVER SQUARE Saskatchewan
• Executive Royal Hotel West
106 AVE 106 AVE AVE
106 AVE 105A
ICE DISTRICT • Downtown Business Association
Transportation Hubs BREWERY DISTRICT • Fantasyland Hotel
105 AVE
105 AVE
105 AVE
OLIVER SQUARE RD
105 AVE
ARTS DISTRICT
NEW
ROYAL ALBERTA
• Hampton Inn & Suites West • Driving Force
AVE
STONY MUSEUM AVE AL
ROGERS
103A
• Edmonton International Airport
PLAIN RD OPENING 2017 EX
ER
MACEWAN PLACE TA
JASP
104 AVE
• Hilton Garden Inn West
UNIVERSITY
YLO
104 AVE 104 AVE 104 AVE
103 AVE
R RD
HIGH STREET 104 STREET • Edmonton Oilers Offices
• Holiday Inn Express & Suites
Visitor Info Centres
RD
NEON SIGN CITY HALL AVE
OLIVER 102A
ST
MUSEUM CITY MARKET ART
• The Enjoy Centre St. Albert
PARK
UR
(WINTER) GALLERYRTA
DH
103 AVE 103 AVE 103 AVE OF ALBE
100 ST
• Holiday Inn Hotel & Suites West
101A AVE
WA
CO
NN 102 AVE
WINSPEAR
PAUL KITCHENER CHUR
123 ST
• Glowing Embers RV Park & Travel
AU
125 ST
GH KANE PARK CITY CENTRE SQUACHILL CENTRE
SHOPPING AVE
101A
TD PARK RE
JASPER AVENUE • Home2 Suites
YELLOWHEAD CITY CENTRE CENTRE
R BREWERY SHOPPING CENTRE CITADEL
102 AVE 102 AVE 102 AVE THEATRE AVE
BRIDGE
CITY MARKET
JASP
ER CA
Centre Edmonton
• Howard Johnson West
(SUMMER) ME
CANADA
122 ST
CONSTRUCTION RO
PLACE
121 ST
120 ST
119 ST
118 ST
117 ST
116 ST
115 ST
114 ST
113 ST
112 ST
111 ST
109 ST
108 ST
107 ST
106 ST
105 ST
LOUISE MCKINNEY NA
Office Towers
• Integra Air-Executive Flight Centre
99 ST
103 ST
VE
101 ST
RIVERFRONTPARK
U OF A 101A AVE
101A ST
OAT RD
• Quality Inn West Edmonton
ENTERPRISE
SQUARE
• Leduc Visitor Information Centre
RIVER VALLEY
GR
GROAT RAVINE ADVENTURE CO
ILL
• Ramada Edmonton West
GRANT NOTLEY
NH
PARK
SO
• Legislative Assembly of Alberta Visitor
GOVERNMENT
IER
HOUSE PARK MACDON
AL D DR
GR
100 AVE 100 AVE
RICE HOWARD WAY OUGALL HILL
OUGA
LL HI
LL HENRIETTA • Sandman Inn West Centre
L
MCD
Corporations
MUIR
BELLAMY HIL
MCD
• Staybridge Suites
EDWARDS
110 ST
PARK
VICTORIA
GOLF COURSE 99 AVE 99 AVE LE
RD
LOW
LE
BR VEL • Premium Outlet guest service desk
RD
• Super 8 Hotel West
T BR
DA
DALE
• Rosslyn Inn & Suites
SS
ROSS
GROA
RO
• Travelodge West
DIAMOND
VICTORIA PARK MUTTART
• Shaw Conference Centre
PARK
98 AVE 98 AVE CONSERVATORY
98 AVE JAMES
• West Edmonton Mall Inn
99A ST
Educational Institutions
RIV
102 ST
ER MACDONALD
• Shell Aero Centre
ROYAL MAYFAIR VAL
LEY BR
GOLF COURSE RD
97 AVE
EMILY
MURPHY
NORTH
• Wingate by Wyndham West
GALLAGHER
PARK
• Sherwood Park Visitor
100A ST
106 ST
105 ST
104 ST
103 ST
101 ST
100 ST
PARK
SASKATCHEWAN
RIVER
ALBERTA
LEGISLATURE
CONNORS RD
Information Centre
EDMONTON INTERNATIONAL
96 AVE 96 AVE
TELUS
MILL CREEK
• St. Albert Visitor Welcome Centre
96A ST
FIELD
RAVINE PARK
RIVE
R VA
BR
• Stony Plain Visitor Information Centre
LLEY
RD
RD E
SCONA RD
AL
AIRPORT REGION
95 AVE
LEVEL
SD
E DIM
BORO R ROS
300+ Pick-Up Locations
D
HIGH
SASKA
TCH • Students’ Union Building U of A
MIL
99A ST
93 AVE EW NELLIE
AN
L CR
DR
BR ALE
MCCLUNG
PARK
• TIX on the Square
EE
118 ST
117 ST
116 ST
DR
TERD
HOTELS
T RD
K
AN
WAL
93 AVE
GROA
HE
W
TC 92 AVE
• U of A International Student Services
A
SASK
UNIVERSITY KINSMEN PARK
OF ALBERTA NORTH
92 AVE MILL CREEK
QUEE
• Best Western Plus
T
RAVINE PARK
0S
91 SASKATCHEWAN
AVE RIVER
• U of A Lister Hall
N ELI
12
KINSMEN
SPORT CENTRE 91 AVE
ZA B E
GARNEAU/109 STREET Edmonton Airport Hotel
DR
HP
AN
90 AVE
T
A R K RD
EW
89 AVE 90 AVE
89 AVE 89 AVE
CH
HILL AT
DALE K
• Executive Royal Hotel
60% 40%
89 AVE WALTER SAS
QUEEN
WINDSOR ELIZABETH 89 AVE
119
Edmonton Airport
PARK PARK
120
ST
88 AVE METRO
ST
87 AVE CINEMA
88 AVE
SASKATCHEWAN DR
NORTHERN
87 AVE
87 AVE 87 AVE • Coast Nisku Inn
103 ST
104 ST
ALBERTA JUBILEE
AUDITORIUM 86 AVE
• Quality Inn & Suites
SAS
STRATHCONA 86 AVE
118 ST
117 ST
114 ST
WHYTE AVENUE
KATC
PARK
Edmonton International Airport
This is only a partial
HEWA
85 AVE 85 AVE
Distributed Other
ATB
ARTS OLD
N
BARN STRATHCONA
CALGARY TRAIL
• Travelodge Edmonton Airport
DR
84 AVE FARMERS 84 AVE
84 AVE
112 ST
110 ST
109 ST
108 ST
107 ST
106 ST
105 ST
102 ST
101 ST
100 ST
111 ST
99 ST
98 ST
97 ST
96 ST
GARNEAU MARKET
list of where you can
NORTH PARK
83 AVE
SASKATCHEWAN
• Western Budget Motel
RIVER 83 AVE 83 AVE
in Hotels
FORT EDMONTON PARK
EDMONTON VALLEY ZOO UNIVER WHYTE AVE
SITY AVE
• Wingate by Wyndham
pick up WHERE
82 AVE 82 AVE
PRINCESS
E
THEATRE
82 AV
GATEWAY BLVD
80 AVE
81 AVE 81 AVE
Edmonton Airport
MEDIA KIT 2019 TANNER YOUNG PUBLISHING
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