MEDIA KIT 2021 - Buro Global
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA KIT 2021
Images
WELCOME TO BURO
Launched in 2011, BURO’s ongoing mission is
to be the world’s leading strategic tech media
disruptor. Embracing the digital-first
landscape, our network aims to deliver the
digital native unrivalled, intuitive experiences
of the brands they love.
OUR MISSION TO EMPOWER AND ENABLE A GLOBAL NETWORK OF LUXURY REINVENTORS TO LIVE LIFE FULLY: TO CONNECT WITH EASE, TO SHARE WITH EXPRESSION, TO EXPERIENCE WITH CONVICTION.
THE NUMBERS:
INTERNATIONAL FOOTPRINT IN 10 COUNTRIES
5 MILLION+ 18 MILLION+ 5 MILLION+
TOTAL UNIQUE TOTAL MONTHLY SOCIAL
MONTHLY USERS PAGE VIEWS FOLLOWERS
NO.1 LUXURY WEB DESTINATION IN RUSSIA,
MALAYSIA, MIDDLE EAST
BURO. UK BURO. RUSSIA BURO. MIDDLE EAST BURO. SINGAPORE BURO. MALAYSIA BURO. SERBIA BURO. UKRAINE BURO. KAZAKHSTAN BURO. CROATIA BURO. MONGOLIA
RUSSIA MIDDLE EAST SINGAPORE
UK 2M UU
2.4M SF
840K UU
155K SF
175K UU
115K SF
100K UU EDITOR:
Ekaterina Darma
EDITOR:
Meeran Mekkaoui
LIFESTYLE EDITOR:
Janice Sim
75K SF BEAUTY EDITOR:
Emily Heng
ASSOCIATE EDITORS:
Emma Firth MALAYSIA SERBIA MONGOLIA
130K UU 240K UU 250K UU
Phoebe McDowell 130K SF 50K SF 600K SF
EDITOR: EDITOR: EDITOR:
Rachel Au Milan Djacic Sodgerel Ulzikhutag
CROATIA KAZAKHSTAN UKRAINE
190K UU 30K UU 390K UU
410K SF 90K SF 170K SF
KEY EDITOR: EDITOR: EDITOR:
UU – Monthly unique users
Mirela Foric Meruyert Abdir Tatyana Solovey
SF – Social following
Our flagship, BURO247.com, launched in the UK October 2019 200,000 unique users by end of 2021 Targeting Generation Now, discerning 18–34-year-old affluent consumers Highly engaged, influential audience CURATED VOICES PRODUCING QUALITY CONTENT, ENRICHED BY A SIGNATURE AESTHETIC AND DELIVERED BY OUR PROPRIETORIAL TECH PLATFORM.
LUXURY NETWORK FOR GENERATION NOW FASHION BEAUTY CULTURE EXPERIENCE SUCCESS WATCHES + JEWELLERY
BURO247.COM EDITORIAL
EMMA FIRTH PHOEBE MCDOWELL
ASSOCIATE EDITOR ASSOCIATE EDITOR
Emma Firth is an established writer, editor and Phoebe started her career in beauty, where she
speaker, who knows a good story. Whether crafting became known for her original approach to beauty
it herself (most likely about fashion or female writing. She's since translated this into culture,
pleasure, sometimes both) or commissioning an opinion and interiors writing. Having cut her teeth at
award-winning author’s hot take on a trending premium women's glossy Grazia and The Sunday
topic. A former fashion editor at HUNGER magazine Times, she is as adept at commissioning
and staffer at Financial Times Weekend and Marie fresh voices, as she is with established writers.
Claire UK, she has written for titles including British
Vogue, CNN Style, Evening Standard magazine and
interviewed public figures from Rose McGowan to
Jamie Dornan
@EMMACFIRTH @PHOEBEJMCD
BURO247.COM CONTRIBUTORS
Candice Brathwaite | Georgia Spray | Pandora Sykes | Raven Smith | Yomi Adegoke | Henry Holland | Flora Gill | Lotte Jeffs | Olivia Sudjic |
Gina Martin | Martha Hayes | Lauren Bravo | Murray Clark | Alice Kemp Habib | Alexandra Jones | Frankie McCoy | Clara Strunck | Grace E Cook
BURO247.com
NETWORK OF INFLUENCE
NETWORK OF INFLUENCE
NETWORK OF INFLUENCE
NETWORK OF INFLUENCE
NETWORK OF INFLUENCE
BURO.CODE
BURO.Code is the company’s in house creative agency,
connecting you to the experts behind the brands in our
stable; dynamic, creative thinkers perfectly placed to solve
every challenge in the digital panorama. BURO.Code
incorporates all of our in-house creative services, including
our white label division, BURO.Concierge.
BURO.BRANDED CREATIVE SERVICES:
Multimedia. tech-first and wholly unique
• Special projects
• Native content
• Video content shoots
• Cross market influencer-only campaigns
• UK managed multi-market campaigns
BURO.CONCIERGE:
Market-leading, truly tailored full service solutions
• White-label technology, creative and content that
is uniquely tailored to your brand objectives
• Video content shoots
• Brand development & strategy
• Tech development
• SEO and search strategyNATIVE CONTENT Our partnerships demonstrate our intimate understanding of a brand’s digital needs through BURO’s unique signature style. Creating bespoke multi-platform content to attract the digital-first consumer to deliver elevated engagement and award-winning results. All native content is produced in house by BURO editorial and all creative is BUROfied by our in-house creative team.
BURO.FICATION
We believe that there is a better way to communicate
digitally, to inspire the user, to fire the imagination, to
make the 2D visual more compelling.
BURO has developed a signature way of showcasing
product - dynamic, surprising, designed for a digital first
audience. As well as shooting, we use standard press or
ecomm images and BUROFY - our term for post rendered
content driven by our imagination and your objectives.
A more time-effective solution, this can remove the need
to reshoot product, just using your ecommerce or
campaign images to create a virtual universe that adds
voice and impact to supplied product shots.
We know that these animations are memorable, are
playful and they stick. BUROfication can be used on
platform, or beyond through your own brand, in-store, PR,
ecomm and advertising campaigns,
CODEBURO. ADVERTISING RATE CARD Roadblock ROS £55 CPM Roadblock with a channel focus £60 CPM Outstream video (in feed) £50 CPM Interscroller (all devices) £65 CPM Native Article (standard) £9,5000 Media and Traffic Driver Fix Fee (100,000 ad impressions) + £750 production Please note: all standard display units can be rich media. Cost on request. BURO. PILLARS CAN BE BOOKED AS SPONSORSHIPS. COST ON REQUEST. HOMEPAGE FASHION EXPERIENCE BEAUTY SUCCESS CULTURE WATCHES + JEWELLERY BURO. CODE PARTNERSHIPS POA
INTERSCROLLERS Combining the power of a high-impact interstitial with a stylish scroll interaction creating a non-intrusive user experience across all devices. Increases audience engagement by using full screen display. Sits naturally within the content and flows with the reader. Designed to take advantage of responsive design features and supports any kind of interactive elements such as VR, 360 videos etc. Offers plenty of room for creative storytelling to make your brand stand out.
DIGITAL ADVERTISING SPECIFICATIONS
INTERSCROLLER ADVERTISING SPECIFICATIONS
GENERAL GUIDELINES
• BURO. editorial has final copy • Maximum animation loop:
15 seconds
approval on all advertising.
• No ad copy should replicate any • All creative to be supplied
72 hours prior to launch. AD UNIT PORTRAIT LANDSCAPE
editorial or editorial franchises.
• All images formats (.gif/.jpg) to
be designed using a RGB
VIDEO ADS
colour profile. • All video must be supplied Smartphone
768x1230 pixels
(safe area 640x880)
1280x646 pixels
(safe area 960x394)
using 16:9 ratio
• Sound must be user initiated
• Animation should not include • Files types accepted: MP4,
VAST, VPAID, VPAIDJS/HTML5 1600x2290 pixels 2560x1330 pixels
flicker or strobe effect. Tablet
(safe area 1536x1780) (safe area 2048x1248)
• Any click through URL should open • Maximum duration: 30 seconds
in a separate window. • Maximum file size: 5mb
• All 3rd party vendor tags must • Minimum FPS: 24
be secure (HTTPS) • All creative to be supplied
72 hours prior to launch
• Flash creative is not accepted DESKTOP AD UNIT
• Redirect accepted
• Impression tracker and click RICH MEDIA
tracker allowed • Third-party JS tags, 1230x600 pixels (safe area 1230x560) Background for Overflow: 2560x1440 pixels
maximum file size 150kb
DISPLAY AD SPEC • All creative to be supplied
72 hours prior to launch.
• .gif, .jpg, .png, 3rd party
Java Script and HTML5 • All BURO. custom build *Interscroller for desktop uses a fixed width and height for the active ad unit and
an oversized background image for overflow to accommodate high resolution screens.
specification to be agreed
• Initial file size – 100KB
at booking.LIVE LUXURY: BE BURO.
Kathryn Flood Natalie Thiedemann Aimee Mott
GLOBAL COMMERCIAL DIRECTOR DIRECTOR, GLOBAL STRATEGY AGENCY ACCOUNT MANAGER
& MEDIA PLANNING
kathryn.flood@buro247.com natalie.thiedemann@buro247.com aimee.mott@buro247.com
+44 (0) 7971 207758 +44 (0) 20 392 99767 +44 (0) 7599 183750You can also read
