MEDIA KIT 2021 - Condé Nast Britain
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MEDIA KIT 2021
The World of Interiors has been bringing together the widest variety of the most sumptuous houses and architectural projects for over 30 years. Often imitated by competitors, it remains firmly acknowledged as the most influential, authoritative and intelligent design and decoration magazine money can buy. For trade insiders as well as general readers interested in exactly how others live, its scope and style remain beyond comparison. RUPERT THOMAS, EDITOR
THE WORLD OF
The Interiors Index is an online directory
MAY 2020
KITCHENS & BATHROOMS
of shops, galleries and services
05-20KBCover_1105659.indd 61 10/03/2020 20:59
THE WORLD OF
ART & ANTIQUES
worldofinteriors.co.uk/interiors-index
HOUSE OF DESIGN AND ART
Charlie Smallbone and Damien Lawrence created Rock & Bone to fulfil a desire to
produce visionary design for contemporary living. Working to an ethic where nothing is
absolute except for craftsmanship, the design team of artists and artisans can deliver
excellence directly to architects, specifiers and private clients.
WWW.JAMESGRAHAM-STEWART.COM
WWW.ROSEUNIACKE.COM
06-19ArtsAndAntiquesCover.indd 69 12/04/2019 12:23
THE WORLD OF
Event Partnerships, Talks
& Seminars
JULY/AUGUST 2020
EXTERIORS
GARDENS, PLANTS
AND OUTDOOR LIVING
07-20ExteriorsCover_1222762.indd 47 13/05/2020 16:39
Social Platforms
Supplements and
Special Sections
PRINT
Total Circulation : 55,110
Total Readership : 155,000
66% UK / 34% Overseas
Female 68% / Male 32%
48%
AB Readers
60%
of UK readership London and South East
A UNIQUE AUDIENCE
Dedicated, Loyal, Professional Readership
25,173 Subscribers (46%)
High Solus Readership
87% of The World of Interiors readers don’t
read ELLE Decoration
82% of The World of Interiors readers don’t
read House and Garden
International
Over one third of copies are sold overseas
AN AFFLUENT
AUDIENCE
81% own original art
74% own Antiques
64% have bought art for their home in the past year
Readers have spent over £1.2 billion on decoration their
home in the past 3 years
95% agree that it’s worth paying more for quality
85% consider quality as an influence when thinking about
home brands they buy from
Average Personal Income £160,000
Source: PAMCo Jan - Dec 1 Source: Condé Nast Home Interest Survey 2018
EDITORIAL
CALENDAR
February 2021 New Season’s Designs
March 2021 International Design Preview
April 2021 March Design Week London
May 2021 Kitchen’s & Bathrooms
June 2021 The Art & Antiques Guide
July 2021 The World of Exteriors
August 2021 Furniture Special
September 2021 Design Preview
October 2021 London Design Festival
November 2021 Furniture Special
December 2021 Collector’s Issue
January 2022 New Year Previews
DIGITAL & SO CIAL
1,990,745
Facebook followers
604,000
Instagram followers
105,800
Twitter followers
5,000
Pinterest followers
10,549
Solus Newsletter recipients
INFLUENTIAL FOLLOWERS OF @THEWORLDOFINTERIORS
Adwoa Aboah Gywneth Paltrow Margherita Missoni Sophie Dahl
Alex Eagle Helena Christensen Martyn Bullard Stella McCartney
Alexa Chung Isabelle Dubern Matthew Williamson Susie Cave
Alexandra Tolstoy Jacquemus Misha Nonoo Timothy Corrigan
Ashley Hicks JW Anderson Nicholas Ghesquiere The Cultivist
Bunny Williams Katy England Rashida Jones Vanessa Hudgens
Christie’s Kelly Wearstler Royal Academy of Art Wes Gordon
Conran Shop Laura Jackson Sabine Getty
Dolly Alderton Lucy Williams Sarah Jessica Parker
Edie Campbell Luke Edward Hall Scott Schuman
Garance Doré Lydia Forte Sophia Amoruso
DIGITAL PARTNERSHIPS Social Media Campaigns from £1,500 Social Native Partnerships start from £3,500 Social Video Meet the Makers - Video Series Supplied from £3,500 Produced from £7,500 Bespoke Solus E Newsletter Campaigns The World of Interiors solus newsletter reaches the inbox of 11,000 loyal subscribers. Clients have the opportunity to take 100% ownership of the solus newsletter, delivering a bespoke message to our database. Partnerships from £1,000
THE INTERIORS INDEX worldofinteriors.co.uk/interiors-index The World of Interiors has always been a library of sorts – a unique visual archive of lifestyles past and present, and a repository of images, information and objects for readers to browse, build on and buy. Launched in 2019, The Interiors Index is an online directory of shops, galleries and services whose ethos of quality and style mirrors that of the magazine itself. Advertisers are able to choose from two levels of memberships: Gilt Edge and Folio to introduce discerning Interiors devotees to their brand and craft.
PRINT PRODUCTION SCHEDULE ISSUE ON SALE DATE CREATIVE FEBRUARY 2021 4TH JANUARY 27TH NOVEMBER MARCH 2021 1ST FEBRUARY 18TH DECEMBER APRIL 2021 4TH MARCH 29TH JANUARY MAY 2021 1ST APRIL 26TH FEBRUARY JUNE 2021 6TH MAY 1ST APRIL JULY 2021 3RD JUNE 30TH APRIL AUGUST 2021 1ST JULY 28TH MAY SEPTEMBER 2021 29TH JULY 25TH JUNE OCTOBER 2021 2ND SEPTEMBER 23RD JULY NOVEMBER 2021 7TH OCTOBER 3RD SEPTEMBER DECEMBER 2021 4TH NOVEMBER 1ST OCTOBER JANUARY 2022 2ND DECEMBER 29TH OCTOBER
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