MEDIA KIT 2022 - PARS International Corp
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MEDIA KIT 2022
ABOUT PARS
A
leading publishing industry innovator
for more than 25 years, PARS
International is proud to be the official
content and IP licensing agent for many of
the world’s top media brands. We offer a full
suite of products and services that includes
hardcopy and digital article reprints, editorial
permissions, specialty products, and logo &
accolade licensing to companies looking to
extend the power of coverage in the premier
media brands we represent.
For more information about reprints and licensing, visit www.parsintl.com.
WHAT WE DO
O
ur success stems from a blended
approach to inbound and outbound
marketing and long-standing, deep
relationships with some of the world’s largest
consumers of content across all categories.
Inbound: We respond to demand funneled
through various channels, including our media
partners, relationships with brands and preferred
supplier partnerships.
Outbound: Our team of dedicated salespeople,
sales assistants and researchers, reviews,
prospects and proactively contacts companies
and individuals who may be interested in
leveraging our partners’ content in their
corporate communications, advertising and
marketing.
For more information about reprints and licensing, visit www.parsintl.com.
WHY IT’S IMPORTANT
Incremental Revenue — Content licensing
is a seven-figure revenue line for many of our
media partners. With little to no expense, this
revenue drops straight to the bottom line.
Increased Brand Exposure — Licensed
content, particularly logos and accolades that
appear in advertising, marketing and recruiting
efforts, expose your brand to a wide audience.
Protect Editorial Integrity — Having an
arm’s length in the transaction between creation
and the sale of content ensures editorial integrity
is maintained.
Deter Copyright & Trademark
Infringement — PARS polices suspected
infringements of your copyrighted content and
trademarked logos through the use of digital
and offline sources. Our efforts both monetize
infringing uses and protect the core value of
your assets.
SOME OF OUR PARTNERS
For more information about reprints and licensing, visit www.parsintl.com.
WHAT DO I DO IF SOMEONE IS
INTERESTED IN LICENSING?
G
et the PARS Team involved as
soon as possible. We will work
with you to properly assess and
value the client’s ask so we can together
determine the best path forward.
For more information about reprints and licensing, visit www.parsintl.com.
LICENSING
DIGITAL ADVERTISING & MARKETING
For more information about reprints and licensing, visit www.parsintl.com.
MERCHANDISING
SPECTRUM/JUMBO
SCREEN PRINT
©2021 FORTUNE
PLACEMENT: WRAP - 6”H
IMPRINT COLORS: WHITE
PLACEMENT: LC - 3.7”H X 1.8”W PLACEMENT: LSB - 1.34”H X 2.5”W
ARTBOARD # NSLIJ-449228-LK038a RED /BASECAMP® MEGA SP TUNDRA BOTTLE - 40 OZ. IMPRINT COLORS: BLACK, WHITE, UNDERLAY, BARRIER IMPRINT COLORS: 100 WHITE, UNDERLAY, BARRIER
© 2021 Staples, Inc. All Rights Reserved. This document contains proprietary work by Staples, Inc. and is to be treated confidentially by all recipients. For Conceptual Presentation Only ARTBOARD # NSLIJ-449228-LK027c BLACK HEATHER /LNEA511 LADIES TRI-BLEND FLEECE FULL-ZIP HOODIE
Any review, retransmission, dissemination or use of or taking of any action upon this document by any third party, without the prior written permission of
Staples Inc. is prohibited by law. Actual size, placement and color may vary from computer generated virtual. Colors, Size & Placement May Vary © 2021 Staples, Inc. All Rights Reserved. This document contains proprietary work by Staples, Inc. and is to be treated confidentially by all recipients. For Conceptual Presentation Only
Any review, retransmission, dissemination or use of or taking of any action upon this document by any third party, without the prior written permission of
Staples Inc. is prohibited by law. Actual size, placement and color may vary from computer generated virtual. Colors, Size & Placement May Vary
For more information about reprints and licensing, visit www.parsintl.com.
OUT OF HOME (OOH)
For more information about reprints and licensing, visit www.parsintl.com.OUT OF HOME (OOH)
For more information about reprints and licensing, visit www.parsintl.com.Elevate Sound Bar
™
with Dolby Atmos and DTS:X
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Most Awarded Sound Bar in the Industry
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For more information about reprints and licensing, visit www.parsintl.com.
• Rotates up for the ultimate Dolby Atmos™ and DTS:X® theater experience
• Dolby Atmos™ & DTS:X® create sound from every angle, even from above
• 4 total upfiring speakers deflect sound off your ceiling and overhead
• Rotates forward to provide additional speakers for 5.1 and stereo content
• The additional speakers on the ends of the sound bar deliver a wider soundstage
• The wider soundstage is perfect for listening to music and live content
18x 107 dB 30Hz
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TRADE SHOWS & EVENTS
Connections (Audio Cables Included): 2 HDMI In – HDMI (eARC) – Digital Optical – AUX In – AUX Voice Assistant – USB
Elevate Sound Bar
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with Dolby Atmos and DTS:X
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Sound Bar
__._″ W x __._″ H x __._″ D
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THE THIRD-PARTY APPLICATIONS REFERENCED HERE MAY ONLY BE AVAILABLE IN CERTAIN COUNTRIES AND LANGUAGES, MAY REQUIRE ADDITIONAL FEES OR SUBSCRIPTION CHARGES, AND MAY BE SUBJECT TO FUTURE UPDATES, MODIFICATIONS, INTERRUPTION AND/OR DISCONTINUATION OF SERVICE WITHOUT NOTICE.
PRODUCT FEATURES, FUNCTIONALITY, AND DESIGN ARE SUBJECT TO CHANGE WITHOUT NOTICE.
FROM TIME. © 2020 TIME USA LLC.. ALL RIGHTS RESERVED. USED UNDER LICENSE. HTTPS://WWW.REVIEWED.COM/FEATURES/CES-2020-EDITORS-CHOICE-AWARD-WINNERS. FROM DIGITAL TRENDS. © 2019 DESIGNTECHNICA CORPORATION. ALL RIGHTS RESERVED. USED UNDER LICENSE. THE CES INNOVATION AWARDS ARE BASED UPON DESCRIPTIVE MATERIALS
SUBMITTED TO THE JUDGES. CTA DID NOT VERIFY THE ACCURACY OF ANY SUBMISSION OR OF ANY CLAIMS MADE AND DID NOT TEST THE ITEM TO WHICH THE AWARD WAS GIVEN. © 2020 VIZIO, INC. VIZIO, THE V LOGO, AND OTHER TERMS AND PHRASES ARE TRADEMARKS OR REGISTERED TRADEMARKS OF VIZIO, INC. THE BLUETOOTH® WORD MARK AND LOGOS ARE REGISTERED
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SYMBOL TOGETHER, DTS:X, AND THE DTS:X LOGO ARE REGISTERED TRADEMARKS OR TRADEMARKS OF DTS, INC. IN THE UNITED STATES AND/OR OTHER COUNTRIES. © DTS, INC. ALL RIGHTS RESERVED. GOOGLE AND RELATED MARKS AND LOGOS ARE TRADEMARKS OF GOOGLE LLC.ALL OTHER TRADEMARKS AND LOGOS ARE PROPERTY OF THEIR RESPECTIVE OWNERS.
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Elevate Sound Bar ®
with Dolby Atmos and DTS:X
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™OUR PRODUCTS
REPRINTS, E-PRINTS AND PLAQUES
AUGUST 9 • 2020 ONLINE EDITION
TECHNOLOGY
Campfire Audio’s New Dorado Earphones Come Close To Perfection
BY MARK SPARROW
SENIOR CONTRIBUTOR
Photographs by Campfire Audio
The Campfire Audio Dorado 2020 are a beautiful-sounding pair
of hybrid earphones that set the benchmark for high-end hybrid The shells of the Dorado 2020 earphones are made from sintered ceramic and then polished for three days to create a shiny and Each earpiece of the Dorado is fitted with a beryllium MMCX mini
designs. scratchproof finish. Memory foam tips are provided. coaxial connector enabling the cable to be upgraded or replaced.
B
ack in May of this year, I had the opportunity The conical shape of the spout, coupled with its small
to review the Solaris IEMs (In-Ear Monitors) diameter, affects the tuning of the shells and makes
from Portland-based Campfire Audio. Frankly, them more comfortable to wear. The tiny balanced
they were the best earphones I think I’ve ever heard armature sits in the middle of the brass spout and
and showcased Campfire Audio’s skill at tuning brings the treble a little more forward from the other
earphone drivers, making the company one of the best frequencies so that the upper registers are enhanced
producers of high-end earphones. by just the right amount.
This month I’ve been fortunate enough to get my Although the Dorado 2020 are supplied with a high-
hands on a review pair of Campfire Audio’s Dorado grade smoky Litz wire cable that’s terminated with
2020 earphones. The original Dorado earphones MMCX connectors made from custom beryllium. The
were launched back in 2015 and now the design has cable can be detached for upgrading or should it become
been reconfigured. The Dorado cost slightly less than damaged. The cable terminates with an L-shaped
the Solaris IEMs that I reviewed, but they promise 3.5mm stereo jack plug. Campfire Audio supplies the
a similar level of performance, albeit with a slightly Dorado with a range of silicone ear-tips in various
simpler driver arrangement. sizes as well as memory foam tips that create a secure
The Dorado uses a hybrid design using a very high acoustic seal as they expand to fit the wearer’s ear canal.
quality 10mm dynamic driver for reproducing the The whole package is stored in a zippered case which is
bass and midrange frequencies, plus a single balanced made in Portugal from recycled plastic material.
Campfire Audio has supplied a zippered storage case with the Also included with the Campfire Audio Dorado 2020 is a selection
armature driver takes care of the treble and upper The earphones fit by trailing the cable from the
Dorado 2020 earphones which is made from recycled plastics. of ear tips, a cleaning brush.
frequencies. There’s no complicated crossover, just back of the listener’s ear, over the top of the ear and
physical tuning and placement of each driver to create then dropping down to fit in the ear canal. This keeps wonderfully warm bass, but the treble is woolly, crossovers. The sound is more natural, especially when
the ultimate audio sweet spot. the earpieces in place and reduces microphonics, the loose and muffled. The Dorado manage to separate reproducing vocals and strings. There’s a definite
A lot of people will question whether it’s worth annoying vibrations created when earphone cables the bass, mid and treble frequencies with perfect analog feel to the Dorado that can tame the harshest
paying $1,000 for a pair of earphones. If you’re rub against each other or an item of clothing. And balance. It’s particularly noticeable with cymbals of digital recordings without losing any detail. The
someone who loves their music and it’s a passion in thanks to the small size of the earpieces, the Dorado and finger clicks on the “Machine” track while soundstage created is and beautiful and wide, but not
your life, then it’s not unreasonable to want the best, feel very comfortable even when worn for longer the bass lines rumble underneath but without so wide that it sounds unnatural or artificial. If you’ve
especially if you’re pairing the earphones with a source listening sessions. ever sounding overbearing or bleeding over the been looking for a great pair of earphones to pair with
such as one of Astell&Kern’s top-range of digital audio I paired up the Dorado earphones with an midrange. It’s a clever sonic balancing trick and a great digital audio player or smartphone, then I’d
players. I wouldn’t advocate spending that much Astell&Kern Kann digital audio player. That’s the I think the people who tuned the Dorado have highly recommend the Campfire Audio Dorado 2020.
money on a pair of earphones for use with the average quality of sound source these earphones deserve but managed to hit the sweet spot perfectly. These are the real deal.
smartphone, but if you have a great audio source you they still worked fine with my iPhone SE, which has a Years of reviewing earphones, headphones and
will be short-changing your musical experience if you jack for wired headphones. How I miss the ability to speakers have taught me one thing: the more you Pricing: $1,099 / £1,099 / €1,199
don’t pair it with earphones that can do it justice. use wired headphones on newer iPhones. pay the better the balance. Sometimes you come
Like all Campfire Audio products, the Campfire The sound produced by the Dorado is different across cheaper earphones that manage to get a good More info: www.campfireaudio.com
Dorado are exquisitely handmade, with the shells of from the Solaris, but I’d say it is, in some ways, better. balance across the tonal range, but it’s rare to have it
the earpieces constructed from ceramic. The benefit of The lusciousness of the bass and the solidity of the approaching perfection. And that’s what you get with Tech Specs:
using ceramic is that it is a dense material and works midrange is awesome. Add in the resolution of the the Campfire Audio Dorado; you get perfection, at least • Frequency response: 5 Hz – 22 kHz
very well with dynamic drivers thanks to its resistance to single balanced armature that’s handling the treble for my tonal preferences. • Sound Pressure Level: 94 dB SPL @ 1kHz: 18.52
vibrations. It’s also hard-wearing and scratch-resistant, frequencies and you have a sound that comes close to mVrs
keeping the earphones looking beautiful for longer. perfect in terms of tonal balance. Verdict: I realize that not everyone is in the market • Impedance: 10 Ohm @ 1kHz
To make the Dorado earphones both durable and I tested the Dorado earphones by listening to for a pair of earphones that cost the best part of • Material: Black Ceramic Shell
tough, the shells are sintered by being cooked at a Australian singer Emily Barker’s new album A Dark $1,100. However, for people who love their music as • Balanced armature: Single Custom unit for treble
temperature of 600˚C for two days. This is followed by Murmuration of Words. With shades of Mary Hopkin much as life itself, it’s not a huge price to pay to get • Dynamic Driver: 10mm A.D.L.C. Diaphragm for
three days spent in an oven at a whopping 1,200˚C which and Joni Mitchell in her voice, Barker’s vocals have the the most from music. The Campfire Audio Dorado midrange and bass
bakes the ceramic hard and reduces the physical volume timbre of an angel. They sound beautifully clean and 2020 are a worthy upgrade to their predecessor and • Magnet: Oversized Neodymium Rare Earth
of the shells, thus making them even denser. Finally, the ethereal, while details like guitar and banjo are perfectly are an incredible investment for anyone who owns a • Connections: Custom Beryllium / Copper MMCX
shells spend up to three days being tumbled with alumina articulated by the Dorado. Meanwhile, the kick drum high-quality audio player. I love the fact that Campfire Connections
stones and water until they develop a highly polished and bass anchoring the track “Machine” are perfectly Audio has managed to get a perfect tone by using
gloss surface. All this attention to detail is partly why the reproduced. In the past, I’ve listened to earphones where a hybrid arrangement of one dynamic driver and a Mark Sparrow Senior Contributor
Dorado cost more than many other earphones. the treble is wonderfully delicate and perfectly clear, yet single balanced armature. This arrangement makes Consumer Tech
The new Dorado 2020 are fitted with a machined the bass is often lightweight and flabby. the Dorado more robust than IEMs that feature Technology journalist specializing in audio,
brass spout finished in a gunmetal grey P.V.D. finish. Conversely, some earphones produce a multiple balanced armature drivers and complicated computing and photography
From the Forbes Contributor Network and not necessarily the opinion of Forbes Media LLC.
Reprinted with permission of Forbes Media LLC. Copyright 2020.
ABC Company
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For more information about reprints and licensing, visit www.parsintl.com.ABOUT US Our Story... Having worked together for many years in the Publishing industry, Cynthia Osborne-McKean and Steve Mussman combined their sales and marketing experience and honed their skills and expertise for repurposing editorial content in many shapes, forms, and products. From this background, PARS International Corp. (Publisher’s Ancillary Revenue Services) was founded in New York City in June 1994. For many years PARS specialized in marketing Reprints, E-Prints, Permissions, Co-Branded Merchandise, and Ancillary Products. These two publishing veterans/entrepreneurs decided to establish their business in New York City because of New York’s long-established reputation as a publishing hub for magazine, newspaper and digital content, the availability of a vast talent pool, and for the opportunity to bring new products and services to many companies. About a decade ago, they reinvented the company together and, alongside a veteran management team, as a Content Media Marketing/Licensing firm representing some of the best-known clients in the industry. This team of talented individuals is still intact and working together every day to continue to bring content and accolade licensing and The Best Of and Top performance list sales to the marketplace and to their customers on behalf of their content, producing clients. PARS is deeply dedicated to its employees, clients, and customers. They have created a profitable and sustainable business that’s focused on the values of being present for one another, on being innovative, and simply doing the right thing for consumers and the company. Joe Nunziata III, Vice President, Sales Operations Joe leads PARS’ Licensing, Product and Permissions Sales teams, managing staff and systems. He came to PARS in 2006 from Time Inc. where he worked in a variety of roles including Director of Ancillary Products at Fortune where he managed the Fortune Reprint Program and launched the Fortune Recognition Program and the Fortune Datastore. Joe holds an MBA from St. John’s University, is a huge sports enthusiast and lover of classic rock. Andy Speter, Vice President, Business Development Andy has nearly 30 years of experience across all aspects of publishing, media, and marketing including advertising sales, audience development, marketing, sales, sales management, editorial, content licensing, finance, and corporate/executive management. At PARS, his responsibilities include identifying and pitching new clients, monitoring industry trends and developments, fostering client relationships, and driving organic growth for existing partners that results in incremental revenue. Since joining the company, he has been instrumental in expanding the business into newspapers and digital media — both key areas of strength for PARS. His activities have focused on assisting clients in monetizing their content and brands through licensing, syndication and protection of intellectual property, trademark, and copyright. Andy enjoys cooking, baseball, hiking, skiing, tennis, technology and cars. He is also an avid outdoorsman. Jackie Kurtz, Vice President of Design and Production Jackie leads the PARS production staff, which has quadrupled its output under her direction. An industry veteran of more than 25 years, prior to joining the PARS Team, Jackie spent seven years at CMP Media culminating in the role of Senior Artist in that company’s Reprint Services division. Jackie oversees PARS’ production processes and design team and contributes to the innovation of new product offerings. Jackie is an alum of the University of Florida with a Master’s degree from NYU. She is an avid sports fan and a black belt in karate. Robyn Roberts, Vice President, Sales & Customer Service Both a PARS and publishing industry veteran, Robyn’s unique insight and leadership skills have earned her a proven track record of increased financial return to PARS’ media partners. Armed with a keen sensitivity to customer needs and spending behaviors, Robyn is a specialist in deal negotiation, pricing strategies and solutions. She guides the sales team in closing challenging deals, cultivates vibrant customer relationships, and nurtures healthy client partnerships. She regularly strategizes with the marketing team to create revenue-generating campaigns and develop viable licensing offerings particularly for list, award and affiliate marketing content. Robyn is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications and is an active community servant with a wanderlust bug. Brad Boggess, Marketing Technology Manager Brad joined the PARS team after seven years in Digital Assets Management at Scholastic . At PARS, he manages the Marketing Technology Team, whose charge includes marketing and email automation; managing and maintaining Salesforce and the company website, as well as all other technologies PARS uses to gather and analyze data, market and sell to customers, and report back to partners. Since coming to PARS, Brad has continuously and successfully pursued efforts to ensure PARS decisions are solidly based on data and analytics. Brad holds a BA in English Literature and an MBA from Baruch College. Brad enjoys making beer and wine, running, and cycling. Jennifer Eclipse, Group Sales Manager First starting with PARS as a sales assistant, Jen became invaluable to fueling client communication, processing orders, providing customer service, and liaising internally between sales, production, and accounting. With Jen’s understanding of PARS’ processes and client-side needs, she was quickly promoted and soon became a top sales rep progressively earning larger content assignment and increasing revenue for PARS’ most sought after accounts. 20 years later, she brings all of those strengths to her current role in which she is responsible for day-to-day management of the sales team and for liaising between the marketing team and publisher clients to secure successful and timely campaign launches and to drive sales. Jen is a cycling enthusiast and DIYer.
HOW WE CAN WORK TOGETHER Communication — Day to day about new content, opportunities, ongoing business and infringements. Projects — Special features, lists, etc. Tradeshows & Events — CES, E3, MWC, etc. Strategy Sessions — Regularly scheduled with the business team. Reporting — Portal, dashboard, custom reports and alerts. Education — Internal and external stakeholders (Business, Sellers, Editorial, Agencies and Clients) about the value of your content and brand in the marketplace.
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