MEDIA SALES KIT 2019 O2O RESIDENTIAL LIFT MEDIA NETWORK
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MEDIA SALES KIT 2019 O2O RESIDENTIAL LIFT MEDIA NETWORK
WHO WE ARE
Target Media Culcreative
Established in May 2018, Target Media Culcreative (Target
Media CC) is a vibrant and forward-looking media company
in Singapore, jointly formed by Singapore Press Holdings
(SPH) and China’s Focus Media Holdings (CFMH).
To develop, provide and manage the proprietary online-to-
offline (O2O) lift media network with the aim to greatly
improve targeted communications and audience
engagement efforts for both community and commercial
segments.
2
OUR UNIQUE PROPOSITION
To attract, connect and inspire audiences with compelling content and
innovative O2O engagements on our lift media network
At Target Media CC we understand that to brands, AUDIENCES are everything.
We offer a cost-efficient and relevant advertising solution that connect brands to the audiences, as they live their lives.
And we do it where it matters - the public HDB estates and private condo properties, home to 95% of Singapore’s local and non-local residents
Our lift media complements hyper-local marketing efforts, thus allowing brands to effectively deliver their targeted messaging to relevant audience
segments nearest to their businesses.
MEDIA & PRESS COVERAGE
OUR COMPETITIVE ADVANTAGES
1 2
Captive audience environment Top of mind recall
There is not a lot to do while in the HDB lift or waiting at the lift Nielsen’s Digital Brand Effect 2017 revealed that high
lobby. During such captive moments, passengers are receptive frequency (5 – 9 times) is necessary to drive brand recall and
to your brand messaging as they catch up on lifestyle content, top of mind awareness.
entertainment and news headlines on our lift media network Thus, we ensure a high daily ad frequency of 432x NON-STOP
3 4
Hard-to-reach residential segments Contextually relevant messaging
Through our lift media network, you can reach out to individuals Every location has an "audience profile“.
and households in various HDB estates and private condominiums. We aim to deliver your brand messaging to the right audiences, in
Note: 95% (approx. 5.3 million) local and non-local residents stay in the right locations and at the right time so that they are
HDB flats, ECs and condominiums. contextually relevant to the residents for the most ideal results.
LIFT ADVERTISING COMPLEMENTS HYPERLOCAL MARKETING
Our media network can help enhance customer engagement
and satisfaction by serving ‘contextually relevant’ ads to the
right residents at the right location.
Moreover, your brand messaging will be the FIRST & LAST
mind of recall, on the way in and out of their homes
everyday.
2018 survey with 700 US
respondents, comprising 534
from consumer brand companies
and 166 from advertising and
Text here marketing agencies regarding
effectiveness of mobile
Copy paste fonts. Choose the only option to advertising with placed based
ads such as in elevators and
retain text.
lobbies.
HOTEL
SUPERMARKET
OUR COVERAGE IN SINGAPORE HDB ESTATES
Make your BRAND
unmissable in the right
HEARTLAND locations
• Bukit Batok
and moments • Jurong
• Clementi
• Bukit Gombak
• Choa Chu Kang
448,000 1,433
Residents HDB Blocks
SERVING RESIDENTS RELEVANT CONTENT AND ADVERTISEMENTS
8
SERVING RESIDENTS RELEVANT CONTENT AND ADVERTISEMENTS
9
50% - 70%
SALES PROMO – LIFT UP PACKAGES SAVINGS
Lift Up Package (300) Lift Up Package (500) Lift Up Package (1,000)
Jan – Jun 2019 2019 2019
SGD $9,000 SGD $12,000 SGD $18,000
$450 Production Costs $750 Production Costs $1,500 Production Costs
300 panels 500 panels 1000 panels
15-sec media spot 15-sec media spot 15-sec media spot
1-week campaign 1-week campaign 1-week campaign
6am – 12midnight, daily 6am – 12midnight, daily 6am – 12midnight, daily
Package is valid from Jan – Jun 2019 for bottom panel screen only.50% - 70%
SALES PROMO – LIFT UP PLUS PACKAGES SAVINGS
Lift Up PLUS Package (300) Lift Up PLUS Package (500) Lift Up PLUS Package (1000)
Jan – Jun 2019 2019 2019
SGD $12,000 SGD $15,000 SGD $21,000
$450 Production Costs $750 Production Costs $1,500 Production Costs
300 panels 500 panels 1000 panels
15-sec media spot 15-sec media spot 15-sec media spot
1-week campaign 1-week campaign 1-week campaign
6am – 12midnight, daily 6am – 12midnight, daily 6am – 12midnight, daily
Package is valid from Jan – Jun 2019 for both top and bottom screen panelsTERMS AND CONDITIONS
Target Media Culcreative reserves the rights to amend media rates and any terms
and conditions by giving reasonable notice.
• Booking confirmation at least 2 weeks before campaign commencement
• All sites are subject to availability and based on first come first served basis upon confirmation of booking order
• All rates quoted are based on SGD and subject to prevailing government taxes (7% GST rate, unless otherwise stated).
• All ad materials should be submitted at least 7 working days before campaign start date. There is a technical cost of
$450 - $1,500 nett (not applicable for 15% agency comm) per campaign
• 20% Festive Loading Fees applies during 8 November 2019 – 8 February 2020
目录
UPPER SCREEN PANEL
Video Commercial [.mp4, size < 16mb ]
Dimensions: 1920 x 1080 pixels
DPI: 150 – 200
Duration: 15-sec
LOWER SCREEN PANEL
Vertical Digital Poster [.jpg, size < 2mb ]
Dimensions: 768 x 1366 pixels
DPI: 100 – 200
Duration: 15-sec
www.islide.cc 12CONTACT US 1000 Toa Payoh North News Centre Tower Level 10 S(318994) sales@targetmcc.com.sg www.linkedin.com/company/targetmediaculcreative www.facebook.com/targetmediacc
To be the leading O2O lifestyle media platform in Singapore
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