MEDIAKIT 2021 OUR COMMITMENT: To live fearlessly in 2021; to keep telling your stories; and to influence the education decisions of students ...
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MEDIAKIT 2021 OUR COMMITMENT: To live fearlessly in 2021; to keep telling your stories; and to influence the education decisions of students. Browse our Mediakit
For video content:
mastertube.com
MEDIAKIT 2021 - INDEX
For written content:
mastergradschools.com
WHO WE ARE
WHO WE ARE
WHAT WE OFFER
Send us your questions or request a quick zoom chat with our Masters
DISCOUNTED PACKAGES
team. We help you find your voice in a cluttered postgraduate education
market. We do this by telling your stories in a way that prospective students
STATS & DEMOGRAPHICS want to hear them. We show them that you are real through sourcing,
producing and writing authentic content based on input from those closest
to you. We influence their decisions by showcasing who you are.
OUR TEAM
WHO WE WORK WITH We bring your school to life by sharing your messages on our two portals:
mastertube.com for video content and
mastergradschools.com for written content
Send us your questions or request a We have been around for almost ten years and all our staff have worked in
quick zoom chat with our Masters team. higher education before, so we get it. We know there is a wealth of stories
lingering in your university – our passion is to ensure that they are told and
Contact us shared with the world. Find out how by paging through our media kit.
2
MEDIAKIT 2021 - INDEX
WHO WE ARE
WHAT WE OFFER
WHAT WE OFFER
DISCOUNTED PACKAGES
People love stories, especially the ones they can relate to,
A - ANNUAL PREMIUM PROFILE
STATS & DEMOGRAPHICS which is why they are a vital marketing tool for all
industries, especially in education. We offer you, educational
institutions and service providers, an easy and dynamic way
OUR TEAM B - DIRECT EMAIL CAMPAIGNS
to create and share your stories, increase outreach to
a diverse global target audience, increase click-throughs
WHO WE WORK WITH and traffic to your own landing pages, generate qualified
C - DISPLAY ADVERTISING
opt-in contacts, forecast recruitment results with detailed
stats reports, and achieve the best return on investment
possible.
D - EDITORIAL CONTENT
Send us your questions or request a
quick zoom chat with our Masters team. Our services are categorized under five sections in this
media kit. Click on the section you are interested in to
E - VIDEO CONTENT
explore how we can collaborate in 2021.
3
A - ANNUAL PREMIUM PROFILE FREE
BASIC School Profile Benefits (free):
• Host up to 30 of your latest and greatest videos
on mastertube.com
WHAT WE OFFER
School Profiles on MASTERTUBE & • 10 videos per category (About Us, Testimonial, Faculty)
MASTERGRADSCHOOLS • Detailed video statistics and A/B testing
A - Annual Premium Profile
When we set out on this journey, our aim was to offer a service • Brochure download option
B - Direct Email Campaigns to those looking for graduate education by showcasing the • Manage your videos on partner websites via your
options available to them. This is still our aim today, which is MASTERTUBE video library
C - Display Advertising why we will always offer a free Basic Profile to any school • School listing on mastergradschools.com
providing Master Programs. You can boost your video views,
D - Editorial Content
enlarge your digital footprint and reach your target audience
E - Video Content on the only dedicated Master video search portal and have PREMIUM School Profile Benefits (€2500 per year):
your school listed on the premier Master program content • Basic Profile Benefits (free) +
portal. This way students have access to authentic information • Dedicated school landing page
to help them make an informed decision. • Fresh intro text written for SEO by our copywriters
“The MASTERTUBE team has been an
• External URL to school website
important marketing partner for Santa Clara.
If you wish to showcase more of your school by really getting • Featured school listing on home- and country page
From their creative video work to connections
to the bottom of who you are and what you stand for, our • Up to eight student ambassadors (peer-to-peer)
with worldwide prospects, MASTERTUBE has
Premium Profile offers you added features to boost more • Two featured ambassador vlogs and articles
helped us build our brand awareness beyond
views and drive more traffic to you. Your content will be • Homepage logo carousel
Silicon Valley.”
reflected on both MASTERTUBE and MASTERGRADSCHOOLS. • Access to your opt-in contacts
€2500
Premium profiles are valid for 12 months. per year
Andrea Shaw, MBA
Assistant Dean of Marketing
and Communication
Example Profile | MASTERTUBE Example Profile | MASTERGRADSCHOOLS
Leavey School of Business
Santa Clara University 4
B - Direct Email Campaigns
Template example 2 Template specs 2 Template example 5 Template specs 5
Reaching prospective students that you have not spoken to
before remains a challenge to all. Our Direct Email (EDM)
WHAT WE OFFER Template example 2 Template specs 2 Template example 5 Template specs 5
Campaigns offer you the opportunity to contact and retarget
new, focused, interested leads directly. We can use one of
A - Annual Premium Profile
your own designs or create the mailing for you – the choice is
yours.
B - Direct Email Campaigns
C - Display Advertising • 1 eDM Campaign = 1000 targeted email addresses
• Target audience can be filtered by Region, Country and/
D - Editorial Content or Age range.
• Average open rate 50% *
E - Video Content
• Average click rate 4% *
• Own HTML or MASTERTUBE templates
“MASTERTUBE & MASTERGRADSCHOOLS
* Industry standards open rate 23%, click rate 2,9 %
provide valuable resources for candidates and
schools. Candidates are able to watch videos
and read articles about their shortlisted Master We offer the following:
programs and see what life on campus is really • 1 x eDM campaign = €2250
like before making a final decision.” • 2 x eDM campaigns = €2050 per campaign
• 3 or more eDM campaigns = €1800 per campaign
Rick Doyle (Germany), Download templates
Head of Marketing Degree
Programs
ESMT Berlin 5
Banners examples View previous videoletters
C - Display Advertising
Our portals receive thousands of visitors daily, all of whom
are dedicated to continuing their education and exploring
WHAT WE OFFER
options on where best to do this. Thus, the perfect platform
for you to reach them and influence their decisions by
A - Annual Premium Profile
making sure you are visible. Easy pricing at €1000 per
advertising option means you always know what you’ll get
B - Direct Email Campaigns 470 x 470 px 220 x 220 px
for your spend.
C - Display Advertising
D - Editorial Content
We offer the following:
• Banners = €1000 for 100K impressions
E - Video Content
MASTERTUBE homepage video skin take-over =
•
€1000 for 1 month
Download YouTube Ads Proposal • Video- or newsletter entry (with UTM links if
preferred) = €1000 per entry
• Social media = €1000 per promoted campaign
• YouTube ad campaigns = €1000 for 1 ad campaign
“I found my school on MASTERTUBE. I think
for 1 month
it’s an amazing platform and medium where
students can connect with the best schools”
Contact us for more information
Julan Das (Bangladesh),
Master of Management
Innovation and Download YouTube Ads Proposal
Entrepreneurship (MIE)
Antwerp Management
School
6
D - Editorial content
We all know content is king, but where do you find the time
Article example and writers to source and create enticing content that will
WHAT WE OFFER
be a true testimony to who you are? Let us do this for you by
enlarging your online influence with professional editorial
A - Annual Premium Profile
content. Your community (students, staff, alumni, faculty)
stands central in the stories we write, be it about your pro-
B - Direct Email Campaigns
grams, talent to watch or relevant topics. Most of our articles
C - Display Advertising include personal quotes and voice or video recordings.
D - Editorial Content
We offer the following:
E - Video Content
• 3 articles = €2400
• 5 articles = €3500
• 10 articles = €6000
For articles with 500 - 1000 words
Contact our Managing Editor
“MasterTube allowed me to discover what I
could experience during my Master by See more articles
watching videos of my predecessors”
Chloé Potier (France),
Master in Management
(GETT)
EDHEC Business School 7
E - Video content
Video production (On-site and/or Remote)
Nothing tells a story better than video. Video production is a
WHAT WE OFFER
core part of what we do. We come to your campus, we go on
location or we record remotely – whatever your preference,
A - Annual Premium Profile
whatever the situation, we can create videos around it. Our
professional videographers and editors will work with you to
B - Direct Email Campaigns
create videos that truly capture the essence of who you are.
C - Display Advertising
All our videos can be converted to various aspect ratios to fit
D - Editorial Content the channel and device of choice and captions for silent
viewing are possible.
E - Video Content
1 2 3 4 5
MASTERTUBE branded videos
Offering an independent third-party perspective,
we create videos that offer editorial and
“Our project with MASTERTUBE was a huge authoritative content and opinions on your school.
success thanks to their creative approach,
attention to detail and professionalism.
We look forward to working with them again
School branded videos
on future video projects.”
Let us take the hassle out of the process by
Arnoud Monster creating your school videos for you, with pricing
(The Netherlands),
that won’t break the bank.
Executive Director
Recruitment & Admissions
RSM Erasmus University 8
1. Example: MASTERTUBE visits example - CUHK
MASTERTUBE branded videos
Offering an independent third-party perspective, we create
videos that offer editorial and authoritative content and
WHAT WE OFFER
opinions on your school. Our users have come to trust us as
experts in showcasing Master Program options – let our
A - Annual Premium Profile videos explain to them what differentiates you.
B - Direct Email Campaigns
Feature video - €2500*
C - Display Advertising
2. Example: A day in the life - WPI Foisie Business • Choose from one of our standard formats
School • 3 min videos, 3 edit rounds, 1 filming location
D - Editorial Content
• Examples
E - Video Content 1. MASTERTUBE visits
2. A day in the life
1 2 3 4 5
3. Study destinations
“All our speakers, even the most camera-shy,
*Prices include travelling costs, preparation, production
were put at ease and genuinely enjoyed the
and postproduction. For schools outside the EU there is
process. MASTERTUBE delivers more than just
a €1000 travel stipend.
3. Example: Study destinations - University of
a video, but instead a really compelling story
St.Gallen (SIM-HSG)
with lots of character! I am looking forward to
working with them on our next production.“ Watch our MASTERTUBE Video Reel
Marine Roudie,
Multimedia and Social Media
Specialist
EDHEC Bsueinss School 9
1. Example: Corporate video - EDHEC Business
School branded videos
School GETT
Producing high-quality videos that bring your stories to life
can be cumbersome and expensive. Let us take the hassle
WHAT WE OFFER
out of the process by creating your school videos for you,
with pricing that won’t break the bank. If you have existing
A - Annual Premium Profile footage that needs editing, we can also help – contact us for
more information.
B - Direct Email Campaigns
C - Display Advertising
2. Example: Remotely produced - SCU Leavey 1. Corporate video = €850 - €3500
• 3 edits rounds, multiple locations possible
D - Editorial Content
• Various formats possible
E - Video Content
1 2 3 4 5 2. Animated video = €3000 - €5000
• Whiteboard animation with voiceover
• 60 – 90 seconds
3. Social Snacks = 10 snacks for €5000
3. Example: Social snacks - ESMT Berlin
• 5 – 20 second snacks
“I looked at every video I could find about the
• 2D animation or motion graphics
school I was interested in. It helped me make
my final decision”
See examples
Frederik Hamann (Germany),
Master in Management
ESMT Berlin
104. Example: YopuTube Ad - ESMT Berlin MIM
4. YouTube / Social media ads =
price on request
• Bumper, Discovery or skippable ads
WHAT WE OFFER • 6 seconds, 29 seconds or full-length
• Captions
A - Annual Premium Profile
B - Direct Email Campaigns
5. Online or Blended learning / lecture
content = €20,000
C - Display Advertising
5. Example: Lecture content - University of St.Gallen • 50 school branded lectures
D - Editorial Content • Average 15-30 mins lectures
• Live editing, i.e. fast delivery
E - Video Content
• 3 live feeds and split screen options
1 2 3 4 5
6. Interactive videos = price on request
• Including use of software, storage and streaming
“The professionalism of the team meant • Multiple language options
we could remain largely hands-off during 6. Example: Interactive video - HIHAHO • Insert a login, chapters, test or game to engage your
production. Their ease of working directly viewers
with the lecturers played an instrumental role
in the success of our project.”
Contact us
Andew Dalik ,
Strategic Brand Projects
University of St.Gallen
117. Example: Grad-You-Ation - Amsterdam Business
7. Grad-You-ation videos = € 10,000
School
• 100 individual 60 second graduation videos
• Generic compilation
WHAT WE OFFER • Social media format (easy for graduates to share)
• Huge viral effect with great reach
A - Annual Premium Profile • Fast delivery / nostalgia marketing
• The perfect virtual graduation gift
B - Direct Email Campaigns
C - Display Advertising
8. Example: Access Masters - MASTERTUBE ‘5 Things 8. Access Masters / MASTERTUBE ‘5 Things
You Need To Know’ You Need To Know’ = € 750
D - Editorial Content
• This video is included in the Access Booster Profle
E - Video Content
package
1 2 3 4 5 • Standard 90 second format
• 1 speaker
• 7 clips (intro, outro, 5 things)
“MASTERTUBE delivered individualized
9. Example: Online assessment - Kira Talent 9. Online assessment / admissions videos =
graduation videos for each one of our
€ 5000
graduates. We loved it. They loved it.
• 50 school branded video questions
And we will do it again!”
• Intro and outro
• Teleprompter
Jesper van de Voorn, • Example Kira Talent
Marketing & Innovation Lead
University of Amsterdam
Business School 12DISCOUNTED
PACKAGES
MEDIAKIT 2021 - INDEX
We realize that you work on a tight budget which is why we have packages
WHO WE ARE available that will help you achieve more with spending less. Choose one of
our discounted packages, valid for 12 months from date of purchase.
WHAT WE OFFER
MOST
POPULAR
DISCOUNTED PACKAGES
Package A - € 5000 Package B - € 10,000 Package C - € 15,000 Package D - € 20,000
STATS & DEMOGRAPHICS Premium Profile Premium Profile Premium Profile Premium Profile
+ 3 Articles + 5 Articles + 5 Articles + 10 Articles
+ 1-month Video-skin + 3-month Video-skin + 3-month Video-skin + 3-month Video-skin
OUR TEAM
take-over on MASTERTUBE take-over on MASTERTUBE take-over on MASTERTUBE take-over on MASTERTUBE
+ 1 eDM campaign to 1000 + 3 eDM campaigns to 1000 + 3 eDM campaigns to 1000
WHO WE WORK WITH targeted emails targeted emails each targeted emails each
+ 1 Videoletter / Newsletter + 1 Videoletter / Newsletter
entry entry
+ 2 Banners – 100K impressions + 1 Banner – 100K impressions
Send us your questions or request a + 2 x MT video productions
quick zoom chat with our Masters team.
You save € 900 You save € 1250 You save € 2400 You save € 3900
Contact us
13France Canada Canada
STATS &
DEMOGRAPHICS
rea
South Korea SwitzerlandSwitzerland
MEDIAKIT 2021 - INDEX
Yes, we know: numbers matter. We have included some of our main
yrs
25-34yrs
WHO
38% WE ARE statistics on user traffic and behavior below. If you wish to have more
details or tailored trends for your school, feel free to reach out.
WHAT WE OFFER
TOP12 TOP12
Geographics
Geographics
United States
United States The Netherlands
The Netherlands Italy Italy
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United Kingdom
United Kingdom Spain Spain Hong KongHong Kong
1200%1200% GENDER GENDER
social videosocial
gets shared
video gets
1200%
shared 1200% 44% Female
44% Female 56% Male
56% Male India India United ArabEmirates
United ArabEmiratesCanada Canada
STATS & DEMOGRAPHICS
more than text
moreand
than
images
text and images Germany Germany SwitzerlandSwitzerland South Korea
South Korea
combined combined
* Forrester Research
OUR TEAM * Forrester Research
18 18 34 34
AGE AGE
VISITORS VISITORS
WHO WE WORK WITH
25% Returning
25% Returning 75% New
75% New
1.2M 1.2M 100K+100K+
daily social daily
media social media
annual pageannual
views page views
reach reach
10K+ 10K+ 6 MINUTES
6 MINUTES
DEVICES DEVICES
Average stick
Average
ratio stick ratio
users per month
users per month
per user per user
36% Desktop
36% Desktop 64% Mobile
64% Mobile
+ Tablet
+ Tablet 14OUR TEAM
MEDIAKIT 2021 - INDEX
Rick Rudolph Fynn Roovers
Founder | Managing Director Videographer
WHO WE ARE
Marta Rodríguez Iborra Klevis Elmazaj
Director Business Development Videographer
WHAT WE OFFER
Sophie Poulsen Fern Pearson
Managing Editor Social Media Manager
DISCOUNTED PACKAGES
Nick Harland Julián Bueno Ardila
STATS & DEMOGRAPHICS
Copywriter SEO & SEM
OUR TEAM
OUR ADVISORY BOARD
WHO WE WORK WITH
Bregje Spijkerman Christian van Seeters
Business Development Advisor Legal Advisor
Sjoerd van der Eijk Stefan Hensing
Send us your questions or request a
Financial Advisor Design and UX Advisor
quick zoom chat with our Masters team.
Maryke Luijendijk Werner Laicht
Contact us
Industry Advisor IT Development Advisor 15WHO WE WORK WITH
MEDIAKIT 2021 - INDEX 200+ Participating graduate schools See all participating graduate schools on MASTERTUBE | MASTERGRADSCHOOLS
WHO WE ARE
WHAT WE OFFER
DISCOUNTED PACKAGES
STATS & DEMOGRAPHICS
Partners
OUR TEAM
WHO WE WORK WITH
Send us your questions or request a
For specialized Master programs, go to:
quick zoom chat with our Masters team.
Contact us
16WE LOOK FORWARD TO
WORKING WITH YOU
AMSTERDAM MAILING ADDRESS
T: +31 6 55 21 0007 MASTERTUBE |
E: rick@mastertube.com MASTERGRADSCHOOLS
Keizersgracht 174
BARCELONA 1016 DW Amsterdam
T: +34 660 862 477 The Netherlands
E: marta@mastertube.com
DESIGN Stefan HensingYou can also read
