Mediakit 2022 - your partner for continuous success - SOFW
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your partner for continuous success
ENGLISH
mediakit 2022
Status October 25, 2021
SOFW mediakit 2022 Contents 02
Our Offers – Your Choice.
powered by
powered by
Print
E-Paper
Newsletters &
SOFW journal SOFW website SOFW eVENTS NEW
E-Shots
Advertisements Banners Lectures
Articles Overlay Ads NEW Banners Sponsoring
Advertorials Interviews Custom Mails Communication
Interviews Videos NEW Articles Exchange
Product Launches Product Launches Advertorials New Contacts
Formulations Formulations
Job Offers Company News
Promo Package NEW Job Offers
SOFW mediakit 2022 Statistics 03
Circulation
powered by
powered by
Print
E-Paper
Newsletter &
SOFW journal SOFW website SOFW eVENTS NEW
E-Shots
13,000 50,000 18.000
* on average
average monthly circulation per
ca.
unique visitors per year
up to
subscribers
ca. 230 participants,
issue (Print & E-Paper)
995
20 %
ca. matches, and
ca. 210,200 up to
average click rate ca. 76 audience members
yearly page visits
and 18 % open rate
per event
(issues 07-2020 to 06-2022, Source: (01.07.2020–30.06.2022, Source: (May 2020 - June 2021, Source: (March 2021 - June 2021, Source:
Publisher’s data) *excl. pass-along rate. Google Analytics) Constant Contact) EventInsight)
SOFW mediakit 2022 Website 04
SOFW website – sofw.com
0 0
ca. 210.2
bsit e
SOFW we ge visits:
complete le in Yearly pa 5 0 .0 0 0
availab itors: ca.
Yearly vis
German
English & Banners
Price Dimen
Position Menu Items per month sions*
HEADER BILD
A 1 Top Banner Home, SOFW journal, 600.00 EUR 1 ,1 1 0 × 1 23 px
News, Products per menu item
NAVIGATION
A Top Banner A2 Top Banner Events, Jobs, Shop 500.00 EUR 1 ,1 1 0 × 1 23 px
per menu item
D
B 1 Second Home & SOFW journal 800.00 EUR 1 ,1 1 0 × 1 23 px
Skyscraper
Banner & News & Products
F Moving
Rectangle Banner B2 Second Events & Shop & Jobs 800.00 EUR 1 ,1 1 0 × 1 23 px
Banner
E C Third Home & News & Shop 600.00 EUR 1 ,1 1 0 × 1 23 px
B Banner, C Banner Box
Banner
D Skyscraper complete Website 1,100.00 EUR 1 60 × 600 px#
E Box complete Website 400.00 EUR 1 60 × 1 60 px#
F Moving Home 900.00 EUR 442 × 368 px#
Rectangle
Banner
Specifications max. 100 KB / jpg, png, gif
B Banner, C Banner Box
E
scraper
Sky-
D
SOFW journal Print & E-Paper price list, valid from January 1st, 2022. * Dimensions: The specified dimensions refer to a standard screen resolution of 72 dpi.
All prices net of tax. For our general terms and conditions, see www.sofw.com You are welcome to send us data optimized for Retina displays. Please use the double resolution of 144 dpi
Banners can be cancelled free of charge up to 8 weeks before publication date at the latest. (e.g. Top Banner: 2220 x 246 px / 144 dpi; Skyscraper 320 x 1200 px / 144 dpi)
A Top banner
After that 100% of the costs will be charged. #
Adjustments of dimensions due to new website requirements cannot be excluded.
SOFW mediakit 2022 Topic
Website 05
SOFW website – sofw.com
0 0
ca. 210.2
bsit e
SOFW we ge visits:
complete le in Yearly pa 5 0 .0 0 0
availab itors: ca.
Yearly vis
German
English & Banner
Price Dimen
Position Menu Items per month sions*
HEADER BILD ×
G Overlay Ad complete Website 2,300.00 EUR 750 × 625 px#
NAVIGATION
A Top Banner
Specifications max. 100 KB / jpg, png, gif
G Overlay Ad
D
Sky-
scraper
Job Offers
1 month per language 300.00 EUR
E
B Banner, C Banner Box 3 months per language 400.00 EUR
Special Discount Print: 100.00 EUR
for combined placement of job offers online and in the
SOFW journal print & e-paper (further details see p. 15)
B Banner, C Banner Box
E
scraper
Sky-
D
SOFW journal Print & E-Paper price list, valid from January 1st, 2022. * Dimensions: The specified dimensions refer to a standard screen resolution of 72 dpi.
All prices net of tax. For our general terms and conditions, see www.sofw.com You are welcome to send us data optimized for Retina displays. Please use the double resolution of 144 dpi
Banners can be cancelled free of charge up to 8 weeks before publication date at the latest. (e.g. Overlay Ad: 1 500 x 1 250 px / 144 dpi)
A Top banner
After that 100% of the costs will be charged. #
Adjustments of dimensions and specifications due to new website requirements cannot be excluded.
SOFW mediakit 2022 Website, Newsletters 06
Interviews, Product Launches,
Company News, Formulations and Videos NEW
Interviews Product Launches Formulations
We will be happy to publish your interview in our Our website and weekly newsletter keep you On our website you will find numerous formula-
weekly newsletter and on our homepage. informed about the latest product launches, tions for skin care, skin cleansing, sun protection,
If you are interested, please contact the editorial ingredients and technologies. hair care and decorative cosmetics.
or marketing team: Share your news with us – a product video is most Please also submit your formulations
editorial@sofw.com / advertising@sofw.com welcome: (also for the home care sector):
newsfeed@sofw.com editorial@sofw.com / advertising@sofw.com
Prices
free of charge for advertising customers Prices
(non-advertising 500 €) Company News • up to 10 formulations are free of charge per
advertising customer
Specifications We keep you up to date: you will find a variety • for non-advertising customers we charge
• Word count: approx. 600 to 1,000 words of current press releases on our website, in the 25 € per formulation
• Language: English (and German if applicable) weekly newsletter, as well as on Facebook and
• Meaningful headline LinkedIn. Specifications
• Style: Questions & Answers Share your company news with us: • File format: Word, Excel, PDF file
• Images: 1 photo of speaker (indicating the name newsfeed@sofw.com (editable, vertical, single-column)
and position within the company) and company • Language: English
logo (as jpg or eps file) • Product / Formulation name
Videos NEW • Table: Phase, ingredients (trade names), INCI,
suppliers, weight-%
We would be pleased to include your product • Manufacturing process
video on our website and in the newsletter. • Disclaimer
Or how about a video interview? • Please categorise your formulations
Send us your request! (e.g. Sun Care, Hair Care, Skin Care,
editorial@sofw.com / advertising@sofw.com Cleansing, Decorative Cosmetics)
SOFW journal Print & E-Paper price list, valid from January 1st, 2022.
All prices net of tax. For our general terms and conditions, see www.sofw.com
SOFW mediakit 2022 Newsletters 07
te: ca. 18
%
SOFW journal Newsletter Open Ra
Click Rate
: ca. 20 %
Database
The SOFW journal Newsletter is an ideal opportunity for digital marketing.
s / year
It is sent out on the publication date of the current SOFW Journal issue,
tter
1 0 Newsle se da te and regularly reaches over 14,000 subscribers. Our database is constantly
ra ll e l to the relea maintained and updated to ensure that our mailings are distributed only to
p a
journal
of SOFW existing industry contacts.
Audience
The international readership of SOFW journal, website visitors, social media
followers, online shop customers and interested industry peers worldwide.
Content
• Overview of current issue of SOFW journal
• Preview of upcoming issues
Advertising Options
A Top Banner 620 × 80 px 900.00 EUR powered by
B Box 1 53 × 1 53 px 450.00 EUR
A
C Skyscraper 1 75 × 350 px 600.00 EUR
(other formats upon request)
B
Bundle offers (3 consecutive months)
A Top Banner 2,376.00 EUR
B Box 1,200.00 EUR C
C Skyscraper 1,600.00 EUR
(other formats and frequency discounts upon request)
SOFW Journal Print & E-Paper price list, valid from January 1st, 2022. * Dimensions: The specified dimensions refer to a standard screen resolution of 72 dpi.
All prices net of tax. For our general terms and conditions, see www.sofw.com You are welcome to send us data optimized for Retina displays.
Banners can be cancelled free of charge up to 8 weeks before publication date at the latest. For this, please use a maximum width of 1200 pixels with maximum double resolution
After that 100% of the costs will be charged. (i.e. Top Banner: 1 200 x 1 55 px / 1 39 dpi; Box: 350 x 350 px / 144 dpi; Skyscraper 350 x 700 px / 144 dpi).
SOFW mediakit 2022 Newsletters 08
%
te: ca. 1 1
SOFW 7days Newsletter Open Ra
Click Rate
: ca. 13 %
Database
The SOFW 7days Newsletter completes our portfolio and offers the perfect
option for your digital marketing. It is published weekly and reaches ca. 18,000
subscribers. Our comprehensive database is continually maintained and
updated, thus ensuring that only active industry contacts are reached. A Top Banner
Audience
All contacts of SOFW, visitors of partner events (e.g. HPCI Events, SEPAWA®
CONGRESS), contacts of trade exhibitions, visitors to the website, online
shop customers and of those interested worldwide.
Content
• The latest from the industry / News / Product launches
rs
ewslette
• Company news / Interviews
A
• White papers ca. 50 N
annually
• Event calendar
B Banner Pos. 2
Advertising options B
Position Dimensions 1 week 4 consecutive weeks
A Top Banner 620 × 140 px 1,400.00 EUR 3,500.00 EUR
B Pos. 2 620 × 140 px 1,000.00 EUR 2,600.00 EUR C
C Pos. 3 620 × 140 px 900.00 EUR 2,500.00 EUR
D Pos. 4 620 × 140 px 800.00 EUR 2,400.00 EUR
(other formats and frequency discounts upon request) D
Publications 300.00 EUR
Advertorials 1,000.00 EUR
* Dimensions: The specified dimensions refer to a standard screen resolution of 72 dpi. SOFW Journal Print & E-Paper price list, valid from January 1st, 2022.
You are welcome to send us data optimized for Retina displays. For this, please use a All prices net of tax. For our general terms and conditions, see www.sofw.com
maximum width of 1 200 pixels with higher resolution (e.g. Top Banner: 1 200 x 27 1 px / 139 dpi) Banners can be cancelled free of charge up to 8 weeks before publication date at the latest.
After that 100% of the costs will be charged.
SOFW mediakit 2022 Newsletters 09
× E-Shots Open Ra
te: ca. 1 2
: ca. 1 1
%
%
Click Rate
File format: HTML
Please only send 1 file (HTML) for the newsletter.
Reach out to ca. 18,000 industry specialists and decision makers.
We take your HTML content and get it out to the industry.
• HTML code: optimize for emails
Please note that you are optimizing the HTML code for email campaigns.
Outlook and other email programs may not display many common HTML Not sure how to produce your e-shot? No problem! We offer the full service:
commands (which work on websites). Designing your e-shot, testing and sending it to the contacts.
Therefore please avoid the following codes/contents: iFrames, form, media que-
ries, , , , ![endif]. The following character combinations
Get in touch with us and ask for a detailed personalized offer.
are not accepted for security reasons: [#, ${,
SOFW mediakit 2022 Topic journal
SOFW 10
SOFW journal –
Nearly 150 Years of Experience
The SOFW journal has been published since 1874.
It provides extensive information regarding formulation of cosmetics, body
powered by care, detergents, fragrances and chemical specialties.
The Topics
powered by
New raw materials and ingredients, biotechnological developments, sustain-
ability, formulations, legislation, methods of testing, branch and market news.
Audience
Formulators, chemists, research and development, laboratory staff, marketing,
management and students.
Print Languages and Issues
E-Paper At present the SOFW journal is published in German and English. This ensures that
all the information is available to all readers worldwide..
German and English edition: 10 issues per year
(two combined issues: 1+2 and 7+8)
Affiliation
SOFW journal is the official publication of the SEPAWA® e.V. Association (European
association of soap, perfume and detergent experts).
Prices
powered by
powered by
Single issue 25.00 EUR 1,2
Online subscription 195.00 EUR 2
Print & E-Paper subscription 235.00 EUR 1,2
1
plus postage 2
VAT where applicable
SOFW journal Print & E-Paper price list, valid from January 1st, 2022.
All prices net of tax. For our general terms and conditions, see www.sofw.comSOFW mediakit 2022 SOFW journal 11
SOFW journal – Articles
Award SOFW Promo Package Contact
An independent jury of industry experts assesses for authors of articles published in the SOFW
all articles published in the SOFW journal and journal
presents the SOFW award for the best 3 scientific Purchasing the copyrights to the article provides SOFW journal Editor in Chief
papers. the opportunity to share the article after publi- Robert Fischer
Please visit our website for further information: cation in the SOFW Journal, via your social media, robert.fischer@sofw.com
www.sofw.com/en/sofw-journal/sofw-award-en embed it on your homepage, as well as to publish
it elsewhere. With the Promo Package, your article Editorial Office
will additionally be distributed to our entire data- editorial@sofw.com
base in our weekly newsletter SOFW 7days.
Subscription
Promo Package basic subscription@sofw.com
• PDF file of the article
• without external advertising Advertising, Europe & Asia
• standard SOFW journal cover +49 8281 79940-31
• additional online distribution via SOFW 7days advertising@sofw.com
Newsletter
Price 1.100,00 EUR Advertising, USA
+ 30% surcharge for bilingual files Johanna Williams
+1 301 728 2724
Promo Package exclusive johanna.williams@sofw.com
• like Promo-Package basic
• with your personally selected cover
Price 1.300,00 EUR
+ 30% surcharge for bilingual files
SOFW journal Print & E-Paper price list, valid from January 1st, 2022.
All prices net of tax. For our general terms and conditions, see www.sofw.comSOFW mediakit 2022 SOFW journal 12
SOFW journal – Editorial Calendar 2022
No. Deadlines Main Focus of the Issue Personal Care Home Care Bonus Distribution
Skin cleansing products, SEPAWA event report • PCHi China
Editorial: 01.12.21 Hygienic Cleansing:
hand disinfection, soaps, from 2021, • in-cosmetics Global
1/2 Adverts: 14.01.22 for Body
Publishing: 17.02.22
antiperspirants, shower gel, antibacterial household •S EPAWA-Event Visitors
and Household
make-up remover, dental care cleaners, disinfection from 2021 (only online)
Active ingredients, multifunctional
Editorial: 14.01.22 Innovative Ingredients Professional cleaning
products, moisturising care, latest
3 Adverts: 15.02.22 for for household, industry • in-cosmetics Global
Publishing: 17.03.22
product developments, natural
Cosmetic Formulations and automotive use
ingredients, test methods
Hair styling, shampoos,
Editorial: 15.02.22 conditioners, beard care,
Hair Care, • NYSCC Suppliers’ Day
4 Adverts: 14.03.22 colour cosmetics for skin and hair, Waxes
Publishing: 13.04.22
Make-up & Nails • China Beauty Expo
pigments, natural colours,
nail polish and care
Natural/organic/renewable
Editorial: 15.03.22 ingredients, vegan, non-animal
Natural Ingredients & Ecological • Cosmetic Business
5 Adverts: 19.04.22 tested, halal-certified cosmetics,
Publishing: 19.05.22
Clean Beauty cleaners & detergents Munich
sustainability,
superfood-inspired cosmetics
Probiotic cosmetics,
Editorial: 25.04.22 products for sensitive/allergic skin,
6 Adverts: 19.05.22 Skin Care moisturising care, skin analysis, Animal care products
Publishing: 20.06.22 dermatology, eye care, facial care,
anti-cellulite
Multifunctional sun
Editorial: 20.05.22
protection products, SPF, Product safety, • HPCI South Africa
7/8 Adverts: 28.06.22 Sun Care
Publishing: 29.07.22
skin whitening/brightening, testing and regulations •S un Care Symposium
self-tanner, blue light filterSOFW mediakit 2022 SOFW journal 13
SOFW journal – Editorial Calendar 2022
No. Deadlines Main Focus of the Issue Personal Care Home Care Bonus Distribution
Editorial: 01.07.22 Innovation to combat
Anti-Aging & Wood treatment, • IFSCC Congress London
9 Adverts: 29.07.22 skin and hair aging,
Publishing: 05.09.22
Face Care coatings • HPCI Poland
anti-acne, facial care
Surfactants, enzymes,
Editorial: 19.07.22 SEPAWA® Issue New ingredients, formulations
preservation, disinfection,
10 Adverts: 07.09.22 and technologies, fragrances, • SEPAWA® CONGRESS
pecial fragrances, encapsulation,
Publishing: 20.10.22 gS sustainable packaging
Packagin sustainable packaging
Sustainable procurement,
Editorial: 15.09.22 eco-friendly, protection for skin and
Performance & •S
CC Conference
11 Adverts: 14.10.22 Sustainability hair against harmful environmental
Publishing: 17.11.22
environmentally friendly New York
effects, exhaust gases and
dirt particles, anti-pollution
Editorial: 18.10.22 Innovative actives, formulations and Detergents and
Future Trends &
12 Adverts: 10.11.22 technologies, groundbreaking trends, washing up liquid,
Publishing: 15.12.22
Technologies
claim substantiation, preservatives household cleaners
The publisher reserves the right to apply changes to the editorial plan without notice.
Author Guidelines
The author guidelines can be found at www.sofw.com
Bonus Distribution
The bonus distribution on events is updated continuously.SOFW mediakit 2022 SOFW journal 14
SOFW journal – Advertisements Print & E-Paper
Format 1 Format 2a Format 2b Format 3 Format 4
1/1 page 1/2 page 1/2 page 1/3 page 1/4 page
180 x 127 mm 87 x 257 mm 180 x 84 mm 180 x 61 mm
210 x 297 mm 210 x 147 mm 102 x 297 mm 210 x 104 mm 210 x 81 mm
216 x 303 mm 216 x 150 mm 105 x 303 mm 216 x 107 mm 216 x 84 mm
Advertisement (4c)* Job Offers (4c)*
Ad in type area Ad bled off Bleed margin (3mm)
Format 1 EUR 2,800.– Format 1 EUR 2,190.00
(or 2 half page ads) Format 2a, 2b EUR 1,320.00
Format 2a, 2b EUR 1,980.– Format 3 EUR 1,050.00
*Prices for cover pages surcharge 15%.
Format 3 EUR 1,700.– Format 4 EUR 890.00 Bilingual: +30% on base rates
Format 4 EUR 1,540.–
Please ensure a high printable resolution of the ad files. Discounts
(Resolution at least 200 dpi, optimal 300 dpi - preferred file format: PDF)
All rates are base rates. Frequency, multi-product and other applica-
ble discounts upon request. Agency commission: net rate 15%.
Barters/Contras: Base rates do not apply. Please contact us for details.
SOFW journal Print & E-Paper price list, valid from January 1st, 2022.
All prices net of tax. For our general terms and conditions, see www.sofw.com
After the editorial deadline, ads that have already been booked cannot be cancelled anymore.SOFW mediakit 2022 SOFW journal 15
SOFW journal –
Advertisements Specials
Inserts
Size: Maximum 200x290 mm (width x height)
Weight: Maximum 30 g
Price per 1000 copies: EUR 490.00
Additional costs for postage may apply.
Extra costs for trimming and folding upon request.
Please contact us for further details.
Special advertising options
e.g. bookmarks, banderoles, postcards etc. – prices upon request
Advertising deadline
See Editorial and Event Calendar 2022.
B Banner, C Banner Box
E
scraper
Sky-
D
A Top banner
SOFW journal Print & E-Paper price list, valid from January 1 , 2022.
st
NAVIGATION
All prices net of tax. For our general terms and conditions, see www.sofw.com
After the editorial deadline, ads that have already been booked cannot be cancelled anymore. HEADER BILDSOFW mediakit 2022 Topic eVENTS
SOFW 16
SOFW eVENTS NEW
With our new SOFW eVENT serial, we offer you a platform with access to our
international network for your best possible success. They are designed to
connect attendees and companies, to achieve the highest quality output and
contact between buyers, sellers and peers.
HEADER BILD
NAVIGATION Benefits
• Target group optimised
A Top Banner
• Money-saving
• High quality range
D
Sky-
scraper Expert knowledge
Join the forum and strengthen the community of industry experts and the
interchange of information with your presence on our communication plat-
E
B Banner, C Banner Box form. Present your new products and services to a global market.
Further Details
For more information, please visit www.SOFWeVENTS.com
or send an e-mail to eVENTS@sofw.com
B Banner, C Banner Box
E
scraper
Sky-
D
A Top banner
NAVIGATION
SOFW journal Print & E-Paper price list, valid from January 1st, 2022.
All prices net of tax. For our general HEADER
terms and conditions, see www.sofw.com
BILDSOFW mediakit 2022 About Us 17
About SOFW
Founded in 1874 in Leipzig, the Seifensiederzeitung (the soap boiler journal) was
taken on in 1896 by H. Ziolkowsky to be published by Verlag für chemische In-
dustrie in Augsburg. Based on these origins, a modern professional journal, the
SOFW journal (Soaps, Oils, Fats, Waxes Journal), and all other communication
platforms of SOFW (Verlag für chemische Industrie H. Ziolkowsky GmbH), for
applied science in cosmetics, body care, detergents and fragrance industry
has evolved today.
For almost 150 years now, the trade journal SOFW journal has accompanied
the developments of the soap, detergent, perfume, body care and cosmetics
industries in chemistry and technology and the careers of associations and
societies. It is therefore the technical literature of this industry.
With the growing introduction of research into the cleaning and cosmetics
industry, SOFW journal increasingly published chemical-technical articles
describing the practical application of science. Thus the journal became one
of the most important sources of information for R&D. Today, the SOFW journal
with its 2 language versions is one of the most widely read and best-known
specialist publications in the industry worldwide. Verlag für chemische Industrie
H. Ziolkowsky GmbH
In addition to the trade journal, the publishing house publishes manuals and
reference books in printed and electronic versions. The publishing house is Dorfstr. 40 | 86470 Thannhausen | Germany
also the organizer and co-organizer of various events, such as HPCI Events +49 8281 79940-0
and SEPAWA® CONGRESS in the industry and administers the SEPAWA® e.V. vci@sofw.com
and DGK e.V. associations. www.sofw.com
SOFW offers the complete communications spectrum for the personal care, International Business Associates:
cosmetics and detergent industries worldwide. USA | Poland | India | China
Picture Credits: Pages 1-3, 8-10, 15: Eye © Aleksandar Mijatovic – shutterstock.com; pages 2-5,
7-10, 15, 16: Devices © fenskey – stock.adobe.com; pages 2-3: Smile © Cookie Studio – stock.
adobe.com; pages 7, 15: Cover SOFW journal © zolotareva_elina – stock.adobe.com; page 15:
Covers SOFW journal © vladimirfloyd – stock.adobe.com; © Andrey Kiselev – stock.adobe.com;
© WAYHOME studio, Prostock-studio – shutterstock.com; © Margo Basarab – stock.adobe.com;
page 16: SOFW eVENTS: © Roman Samborskyi – shutterstock.comYou can also read
