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MEDIAPACK 2020 - bauMagazin-online
BAUMAGAZIN-ONLINE.DE

                            BAUMASCHINEN
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                            BAUFAHRZEUGE

                       MEDIAPACK 2020
MEDIAPACK 2020 - bauMagazin-online
Media-Information 2020                                                                                                                                                                                                                            2
                                                                                                                                                                                         Title portrait

                                               The                                                                                                                    is published in the complete European German speaking area and offers monthly extensive information of the construction branch in the field of:
Titelbild: © istock.com

                                               • Demolition technique/deconstruction                                                                                                           • Vehicle technique                     • Special civil engineering
                                               • Motorway and road building                                                                                                                    • Gardening and landscaping             • Civil engineering
                                               • Construction machines technique                                                                                                               • Winning of stones, earths,           • Tunnel construction/mining
                                                                                                                                                                                                                                                              z_BM_2019_06_Umschlag_X18_20190607_01.qxp_Umschlag 07.06.19 14:37 Seite 1

                                               • Building site arrangements                                                                                                                       chips and sand                       • Business management
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Juni 2019

                                                                                                                                                                                                                                                                                                                                                                                                                                       BAUMAGAZIN-ONLINE.DE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 6

                                               • Construction tools and                                                                                                                       • Building construction,               • Hydraulic engineering                                                                                                                                                                                                                                     | BAUMASCHINEN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   | BAUGERÄTE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   | BAUFAHRZEUGE

                                                  construction devices                                                                                                                            work on scaffolding                  • Communal and utility vehicles
                                               • Concrete construction and                                                                                                                    • Communal technique                       and accessories
                                                  ready-mix concrete                                                                                                                           • Crane technique                                                                                                                                                                                                                                                                                                                                     Der Um
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           welt zu

                                                                                                                                                                                                                                                                                                                                                                                                                              6/2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  liebe.

                                               • Bridge construction                                                                                                                           • Recycling                                                                                                                                                                                                                                                                                                                                                                                                                                                                           *

                                               In each edition the monthly changing topics are finished clearly structurized                                                                                                           In every issue you‘ll find:
                                                                                                                                                                                                                                                                NEON: GERMAN DESIGN
                                                                                                                                                                                                                                                                AWARD WINNER 2019                                                                                                                                                                                                                                                                               Takeuchi – Schäfer

                                               and published (please see the editorial topic plan). Month per month the                                                                                                                                                                                                                                                                                                                                                                                                             Starke Leistung,
                                                                                                                                                                                                                                                                         Würth MODYF, ein Unternehmen das die beste Arbeitskleidung und Sicherheitsschuhe
                                                                                                                                                                                                                                                                         bieten will: Meisterwerke. Visionäres Denken inspiriert uns täglich aufs Neue, zukunftsorien-

                                                                                                                                                                                                                                       • Product novelties of manufacturers and                                                                                                                                                                                                                                                     hoher Komfort
                                                                                                                                                                                                                                                                         tierte Standards in Sachen Workwear & Safety footwear zu setzen.
                                                                                                                                                                                                                                                                         Entdecken Sie ab sofort die Highlights der preisgekrönten und modernen Warnschutz-
                                                                                                                                                                                                                                                                         Kollektion NEON online. Jetzt auch für Damen erhältlich.

                                               target group of the readers levels at the topic focal point of the magazine.                                                                                                                                                                             CREATE YOUR MASTERPIECE                                                                                                                                               IM BLICKPUNKT                                                   »MIETE – LEASING«

                                                                                                                                                                                                                                          traders of the construction branch
                                                                                                                                                                                                                                                                                                                          MODYF.DE                    WORKWEAR

                                               This corresponds to our strategy, to counter spreading losses successfully.
                                                                                                                                                                                                                                                                                                                                                                                                                                                              VORSCHAU        AVANT TECNO DEUTSCHLAND                                         IM BAUMAGAZIN-INTERVIEW
                                                                                                                                                                                                                                                                                                                                                                                                                                                              Grüne Branche   Absatz und Umsatz                                               klarx-Geschäftsführer
                                                                                                                                                                                                                                                                                 Würth MODYF GmbH & Co. KG • Benzstraße 7 • D-74653 Künzelsau-Gaisbach • Tel.: 0800/6639311 • Fax: 07940/5480 -50 • info@modyf.de •modyf.de                                   in Eisenach     signifikant erhöhen                                              Matthias Handschuh

                                               In clear design with topic related text and picture articles as well as monthly                                                                                                         • Construction site reports
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Biolog
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          für um isch abbaub

                                               current press announcements the bauMAGAZIN offers builders of all bran-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                weltfr       are

                                                                                                                                                                                                                                       • Branch guide with important
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       eundlich s Hydrauli
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Liebherr
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        abbaubare Mietpartne   e Einsät    köl
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      eltsensiblen len auf Mine Plus Öl* ist

                                                                                      ches worth knowing information about construction
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        schonend inen mit biolo

                                                                                                                                                                                                                                          procuration addresses
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                                                                                      machines, devices, accessories and vehicle technics
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                                                                                                                    | BAUMERÄTE

                                                                                       A first class date bank is the basic condition for                                                                                              • Second-hand machines, devices
                                                                                                                     | BAUGAHRZEUGE
                                      BAUMAGAZIN

                                                                                                                      | BAUF                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      13.06.19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             11:21

                                                                                        our business philosophy: with currently more than                                                                                                 and vehicle market
                                                                                         63.000 well-kept address data of the construction                                                                                             • Auctions
                                                                                         industry from Germany and abroad we give you
                                               8/2019

                                                                                          the security of a high advertisement effectiveness                                                                                           • Business connections and job market
                                                                                          with an unimportant spreading loss – spreading
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                                                                                                                                                                                                                                       • Fair details and event notes
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                                                                                                                                                                                                                                       • »on-site« appointments (»on-location«)
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                                                                                BG BAU ogramm                              Breites
                                                                                Aktionspr reduzierung
                                                                                 zur Staub
MEDIAPACK 2020 - bauMagazin-online
Media-Information 2020              3
                                    Editorial department/Publisher • Analysis for extend and content

1. Short characteristics                                                               6. Subscription price		            annual subscription
	The bauMAGAZIN is one of the leading trade magazines for the construction                 Germany: 		                   55,– € (despatch and VAT included)
    industry. It is getting circulated all over Germany and German-speaking European        Foreign countries:		          68,– € (despatch included; Europe)
    countries with a monthly edition of 18.500 units on average. The perfect                Price per issue: 		           6,50 € (order at: baumagazin@sbm-verlag.de)
    target group for the divisions construction machinery, construction equipment           ISSN:		 1610-3785
    and construction vehicles will be chosen every month related to a special topic    17.	Extend analysis		                     2018 / 19        = 11 issues
    out of a categorized data file of 63.000 addresses. This guarantees highest             Magazine format		                     DIN A4, 210 mm wide, 297 mm high
    advertisement efficiency – spreading losses are nearly impossible.                      Total extend		                      2.140 pages        =    100,0 %
	The topic preparation is effected up-to-date with product novelties, construction         Editorial part		                    1.397 pages        =     65,3 %
    site reports, interviews, company portraits, business news or »on-site«                 Advertisement part		                  743 pages        =      34,7 %
    appointments (»on-locations«) by our editors. Furthermore you can find the              thereof
    bauMAGAZIN at all important exhibitions reporting about the current new.
                                                                                            business directory/rental park guide 32 pages          =       4,4 %
2. Memberships		 –                                                                          used machinery market                 114 pages        =      15,4 %
3. Organ		–                                                                                 business specialist		                  52 pages        =       7,0 %
4. Management 		                        Markus Holl, Joachim Plath                          branchentreff		                        52 pages        =       7,0 %
5. Publishing management                Tobias Haslach                                      Insert		                               27 pc(s)
6. Editorial department		               Michael Wulf, Thomas Schürger, Dan Windhorst        Bound insert		                          4 pc(s)
7. Project management		                 Tobias Nickert                                 18.	Content analysis of the
8. Advertisements		Tobias Nickert, Wolfgang Emmler,                                        editorial part 2018 / 19            1.397 pages        =    100,0 %
                                        Benjamin Chucholowski                               Construction machines/construction/equipment
9. Volume/Year		                        24th volume, 2020                                   construction logistics/mechanical engineering
    Mode of publishing		                monthly                                             software & accessories:               920 pages        =      65,9 %
			                                     (11 issues including 1 double issue 12/1)           Technical vehicle information
10. Publishing house		                  SBM Verlag GmbH                                     and accessories 		                    104 pages        =       7,4 %
11. Postal address 		                   Hermann-von-Barth-Str. 2, D-87435 Kempten           Fairs & dates		                       192 pages        =      13,7 %
12. Telephone 		                        +49 (0) 8 31 / 5 22 04-0                            Names & news		                         51 pages        =       3,7 %
    Telefax		 +49 (0) 8 31 / 5 22 04-50                                                     Up-to-date topics*		                   36 pages        =       2,6 %
13. Internet 		                         www.baumagazin-online.de                            Miscellaneous**		                      94 pages        =       6,7 %
    E-Mail 		                           info@baumagazin-online.de
14. Dates and editorial topics see enclosure                                           *) 	Up-to-date topics contains: retailer news, anniversaries, events, awards
                                                                                       **) Miscellaneous contains: Table of contents, imprint, list of editorial offices, house advertising,
                                                                                            testimonial, Tipps for companies, editorial
MEDIAPACK 2020 - bauMagazin-online
Media-Information 2020         4
                                   Analysis for editions and circulation Nielsen

19. Editions control                          affiliated to IVW                           Breakdown of the actually circulated issue
20. Editions analysis                                                                      according to Nielsen areas
    Copies per issue annual averag                                                                                                      %    copies
    (1st July 2018 to 30th June 2019
                                                                                               Nielsen area I                      12,6       2.305
    based on the AMF scheme
                                                                                               Schleswig-Holstein, Hamburg,
    Print run                                18.625                                             Bremen, Lower Saxony
    Actually circulated issue                18.291
                                                                                                  Nielsen area II                  14,8       2.707
    thereof abroad                            1.052
                                                                                                  North Rhine-Westphalia
    Issue sold                                 4.193                                               Nielsen area III a              16,8       3.073
    thereof abroad                               128                                               Hessen, Rhineland-Palatinate,
    thereof member pieces                          –                                               Saarland
    - Copies subscribed                        4.193
    - Other sales                                  –                                      Nielsen area III b                       14,7       2.689
    - Single sales                                 –                                   Baden-Wuerttemberg
                                                                                           Nielsen area IV                         21,8       3.987
    Free pieces                              14.099
                                                                                             Bavaria
    Residual, archive                                                                         Nielsen area V                           4,9       896
    and voucher copies                           333                                          Berlin
                                                                                         Nielsen area VI                               4,3       787
21. Geographical circulation analysis                                                    Mecklenburg-Western Pomerania,
    Economic area       Share of the actually circulated issue                           Brandenburg, Saxony-Anhalt
		                                                          %     copies                 Nielsen area VII                          10,1       1.847
                                                                                         Thuringia, Saxony
    Inland                                               94,3     17.239
    Abroad                                                5,7      1.052   Actually circulated inland                          100,0         18.291
    Actually circulated issue                           100,0     18.291   Abroad                                              100,0          1.052
MEDIAPACK 2020 - bauMagazin-online
Media-Information 2020            5
                                     Short Version – Inquiry method                                                              Analysis for editions and circulation

1. Condition of the file                                                              5. Basic totality (investigated share)
	In the consignee file all the addresses of all consignees are collected on the         Actually circulated issue                                18.390 = 100,00 %
   EDP. The file is arranged according to national consignees and consignees             Not included in the inquiry
   abroad. The addresses of the national consignees are sorted according to              Single sale, advertisement copies                             – =      0%
   postcodes and the consignees abroad according to countries.                           the basic totality (actually circulated issue)           18.390 = 100,00 %
2. Mode of analysis                                                                   6. Description of the inquiry
   Circulation analysis by appraisal of the files – total inquiry                     	The evaluation is based on the total file, The investigated shares for the circu-
3. Day of the listing		                                             8th August 2019      lation in the Federal Republic of Germany and abroad were projected on the
                                                                                         actually circulated issue in the annual average.
4. Structure of the consignees on start of the inquiry
                                                                                      7. Aiming person of the inquiry                                      to be omitted
a) Total number of consignees in the file                                   63.614
                                                                                      8. Definition of the reader                                          to be omitted
b) Structure of one issue according to circulation methods
   Consignee in the file issue sold                                          4.195    9. Fluctuation margin		                                              to be omitted
   Consignee in the file regular free pieces                                   354    10. Execution of the inquiry                                             publisher
   Number of consignees changing free pieces of one issue                   13.841
		                                                                                    11. Time frame of the inquiry                                           July 2019
   Single sale		                                                                 –
   Advertisement copies		                                                        –
   Actually circulated issues		                                             18.390
   Thereof abroad 		                                                           693
c)		Total number of consignees
		  hanging free pieces		                                                   59.419
MEDIAPACK 2020 - bauMagazin-online
Media-Information 2020         6
                                     Consignee structure analysis
12. Branches/Branches of trade/Branches of study/Occupational groupn
                                                                                                                Recipient groups (changing monthly)
 Department/           Recipient groupsdescription accor-                 Portion in
 group/class           ding to the industrial classification                actually        Construction and civil engineering, 30,8 %
                       of economic activities published by               distributed        road construction		                                                     100 %
                       the German Statistical Office                          copies        Demolition and 24,1 %
                                                                                            recycling		                                                             100 %
                                                                    %        copies
                                                                                            Construction machinery manufacturers  9,8 %
                       Construction engineering                                             and construction machinery business 		                                  100 %
 45.21.2/45.25.4                                                  12,2       2.244
                       and scaffolding
                                                                                            Gardening and landscape 12,9 %
                       Construction and civil engineering                                   architecture		                                                          100 %
 45.21.1/45.25.6/
                       o.a.S. road construction, road
 45.23.1/45.23.2/                                                 30,8       5.664          Construction engineering 12,2 %
                       and traffic engineers, building
 45.23.1                                                                                    and scaffolding		                                                       100 %
                       authorities
 45.21.6/45.24.0       Bridge, tunnel, water and sewer                                      Special civil engineering, bridge, tunnel, 7,7 %
                                                                   7,7       1.416          water and sewer construction		                                          100 %
 45.21.7/45.25.2       construction, special civil engineering
                       Production of ready-mixed concrete                                   Ready-mixed concrete, factories for concrete 2,5 %
 26.63                                                                                      blocks and prefabricated components		                                   100 %
                       factories for concrete blocks and           2,5         460
 26.66
                       prefabricated components
                                                                                       Statistical number of readers per company: 3,25 (reader analysis 2019)
 45.11.1               Demolition and recycling
                                                                  24,1       4.432
 14.21                 and gravel extraction                                           Readership of the                    is over 63.600 readers working in the building
                                                                                       and building industry trade. The reader group is composed of managers in compa-
                       Gardening and landscape
 01.41.2/45.11.3                                                  12,9       2.372     nies with medium to large vehicle and machinery parks.
                       architecture, agricultural technique
                                                                                       Source: The evaluation is based on the in-house recipient file with regular updating
 29.52.2/51.13/        Construction machinery                                          by the publishing company.
 51.14/45.5/           manufacturers, construction                 9,8       1.802     The size of the business unit, education, age/sex as well as the size of the munici-
 1.32/51.62            machinery business                                              pality have not been considered in the survey.
 actually circulated issue (annual average)                      100,0      18.390
MEDIAPACK 2020 - bauMagazin-online
Media-Information 2020            7
                                     Short Version Inquiry method                                                                        Consignee structure analysis

1. Condition of the file                                                               6. Description of the random sample inquiry
	In the consignee file all the addresses of all consignees are collected on the          Simple random choice, starting with random number
   EDP. The file is arranged according to national consignees and consignees              every 10th address                            1.000 times       = 100,00 %
   abroad. The addresses of the national consignees are sorted according to               Address relating failures:
   postcodes and the consignees abroad according to countries.                            Phone number not existing                         81 times      =      8,10 %
2. Examination method                                                                     Consignee deceased or company extinct             58 times      =      5,80 %
   Consignee structure analysis by oral enquiry with random samples.                      Gross random sample                             824 times       =     82,40 %
3. Day of the file apraisal                                      8th August 2019           Failures:
4. Structure of the consignees on start of the inquiry                                     Aiming person not met                               65 times   =      7,88 %
a) Total amount of the consignees in the file                             63.614           Aiming person on holiday / ill                      94 times   =     11,41 %
b)	Structure of one issue according to circulation forms                                  Aiming person denies the answer                     20 times   =      2,43 %
    Consignee in the file issue sold                                       4.195           Analysable cases (exhaustion)                      645 times   =     78,28 %
    Consignee in the file regular free pieces                                354       7. Aiming person of the inquiry
    Number of the consignees changing free pieces of one issue            13.841       	Asked was the personal consignee or where not given the first reader
                                                                                          in the company.
    Single sale                                                                –
    Advertisement copies                                                       –       8. Definition of the reader
                                                                                          Reader is identical with the aiming person.
    ctually circulated issue                                              18.390
    Thereof abroad                                                           693       9. Execution of the inquiry
                                                                                          Publisher with help of freelance colleagues.
c) Total amount of the consigneesr
   Changing free pieces/Change three times per year                       59.419      10. Period of the survey                              12th June – 3rd July 2019
                                                                                       	The execution and the report of this inquiry corresponds to the academic
5. Basic totality (investigated share)                                                     minimum conditions of the frame scheme for advertising medium analysis.
   Basic totality (actually circulated issue national)    18.135 = 100,00 %
   Not included in the inquiry:
   Sale by retail, advertising samples                                            –
   Inquiry represents consignee of the basic totality
   (actually circulated issue national):                  18.135 = 100,00 %
MEDIAPACK 2020 - bauMagazin-online
Media-Information 2020    8
                                    Advertisements • Technical details • Print documents

1. Magazine format          DIN A4                                                   5. Publishing house       SBM Verlag GmbH
		                          210 mm wide, 297 mm high                                    Postal address         Hermann-von-Barth-Straße 2, D-87435 Kempten
		                          (magazine format)                                           Telephone              +49 (0) 8 31 / 5 22 04-0
2. Print space              185 mm wide x 265 mm high                                   Telefax                +49 (0) 8 31 / 5 22 04-50
                                                                                        Internet               www.baumagazin-online.de
    Number of columns       4 columns, width of column 42,5 mm                          E-Mail                 info@baumagazin-online.de
  Advertisement columns     1 column       =        42,5 mm                          6. Payment conditions
		                          2 columns      =        90,0 mm                             100 % net after receipt of invoice without deduction.
		                          3 columns      =       137,5 mm                             With payment via bank collection or in advance 2 % discount.
		                          4 columns      =       185,0 mm
                                                                                         VAT no.               DE 198 152 137
3. Printing and binding method, print documents
	Web offset printing, perfect binding, submittals, able to be reproduced with a         Bank details          HypoVereinsbank Kempten
   resolution of 300 dpi, printed in Euro scale. Submittals via mail to:                 Code no.              733 200 73
   baumagazin@sbm-verlag.de                                                              Account no.           66 90 417 187
	For any faults due to text and order transfer via telephone publisher does not
   take over any warranty. Please pay also attention to the „leaflet for electroni       IBAN                  DE14 7332 0073 6690 4171 87
   cally transferred print documents“. Production of corresponding print docu-           SWIFT (BIC)           HYVEDEMM428
   ments on presentation of fair drawing being able to be reproduced against
   payment.                                                                              Tax number            127 / 137 / 20036

4. Deadline
   Mode of publishing       monthly, 11 issues
		                          (incl. 1 double issue Dec / Jan)
   Publishing date          please see the editorial topic plan 2020
   Closing date             please see the editorial topic plan 2020
MEDIAPACK 2020 - bauMagazin-online
Media-Information 2020               9
                                                                                                                                           Advertisment Price list no. 23
                                     Advertisment • Technical detals • Print documents                                                     valiad from 1st January 2020

7. Preferential placing                                                                   12. Discounts
   Front page, 4 colours, (209 mm wide x 190 mm high + 3 mm bleed)                            In case of purchase within one insertion year
   + cover story up to maximum 2 pages, without right of withdrawal 6.990,– €                 (start with the appearance of the first advertisement):
                                            (bei erhöhten Auflagen auf Anfrage)
                                                                                              Time scale:				                                  Quantity scale:
   2. cover page, 4 colours                                         5.490,– €
   3. cover page, 4 colours                                         5.490,– €             		3 advertisements	  5 %                             2 pages                 5%
   4. cover page, 4 colours                                         5.990,– €                 6 advertisements           10 %                  4 pages                10 %
                                                                                          		9 advertisements             15 %                  6 pages                15 %
8. Colour surcharges
                                                                                              11 advertisements          20 %                  8 pages                20 %
	According to Euro scale included in the price (discount possible).
   Special colours as HKS/Pantone – price on application                                  13. Bound inserts up to 170 g/m2
9. Format surcharges                                                                          2 pages                                                             3.490,– €
   Advertisements across the bound middle or bleed pages:                                     4 pages                                                             6.980,– €
   plus 10 % of the advertisement value (bleed addition 3 mm per page).                       6 pages                                                            10.470,– €
	Binding positioning: plus 10 % of the advertisement value                                   8 pages                                                            13.960,– €
   (possible from 1/4 page on).                                                               Bound inserts will get discount, Discounts please see „Leaflet for bound
                                                                                              inserts“. Bound inserts with more pages have to be supplied correspondingly
10. Help-wanted, facility and internet advertisements                                         fold, however, they have to be supplied in an untrimmed way.
    Job market, business connections, used machinery market and auction / public sales:       Price upon inquiry.
    black & white advertisements per mm and column                             1,65 €
    colour advertisements per mm and column		                                  2,40 €     15. Inserts:
    In the used machinery market a discount of 20 %                                           Inserted loosely, maximum size 200 x 290 mm
    will be given on picture advertisements.                                                  Price per one thousand up to 25 g:                                  220,– €
    Box number charge:		                                                      10,– €          Every further 5 g per one thousand:                                  15,– €
    Entry in the business directory, rental park guide per month:                             split edition possible from 10,000 units on with 10 % surcharge
    (for one illustration 42.5 mm wide x 30 mm high).                          70,– €
                                                                                          15. Address for shipment, Bound inserts / inserts
11. Affixed post cards                                                                        Ernst Kaufmann GmbH & Co. KG, Druckhaus
    Price per one thousand                                           on request              c/o                   issue no ____/_____
    only in connection with a supporting advertisment, minimum size 1/2 page                  Raiffeisenstraße 29, 77933 Lahr
    Plus the respective postal charges
    no discount possible, price is not valid for samples.                                     All shipments free domicile
MEDIAPACK 2020 - bauMagazin-online
Media-Information 2020           10
                                                                                                                       Advertisements Price list no. 23
                                   Advertisements • Technical details • Print documents                                valid from 1st January 2020

16. Advertisement formats and prices:
    all prices in , (Euro) plus valid VAT .
    *  Bleed-off advertisments plus 10 % surcharge on top of the stated prices.

 Format           No. of columns
                                      Advertisments in type area
                                            Width x height (mm)
                                                                                   bleed-off sizes
                                                                                                  *
                                                                          plus 3 mm bleed difference
                                                                                                       black & white
                                                                                                        3,30 €/mm
                                                                                                                                  2c / 3c / 4c
                                                                                                                                 4,80 € /mm
                  1-column                            42,5 x 130
 1/8 page         2-columns                              90 x 65                                            –                       624,–
 Special format   4-columns                                                                210 x 48                                 899,–
                  1-column                            42,5 x 265                            55 x 297
 1/4 page         2-columns                             90 x 130                         102,5 x 146      874,50                   1.272,–
                  4-columns                             185 x 65                            210 x 81

                  2-columns                             90 x 180                         102,5 x 196
 1/3 page                                                                                                1.188,–                   1.728,–
                  4-columns                             185 x 90                           210 x 106

                  2-columns                             90 x 265                         102,5 x 297
 1/2 page                                                                                                1.749,–                   2.544,–
                  4-columns                            185 x 130                           210 x 146

                  3-columns                          137,5 x 235                          150 x 251
 2/3 page                                                                                                2.310,–                   3.360,–
                  4-columns                            185 x 175                          210 x 191

                  3-columns                          137,5 x 265                          150 x 297
 3/4 page                                                                                                2.623,50                  3.816,–
                  4-columns                            185 x 200                          210 x 216

 1/1 page         4-columns                            185 x 265                          210 x 297      3.498,–                   5.088,–

 2/1 page         8-columns                        2 x 185 x 265                       2 x 210 x 297     6.996,–                   10.176,–
Media-Information 2020               11
                            Advertisements in type area

   1/8 vertical         1/8 horizontal          1/4 vertical           1/4 vertical                         1/4 horizontal

w x h: 42,5 x 130 mm     w x h: 90 x 65 mm    w x h: 42,5 x 265 mm   w x h:90 x 130 mm                      w x h:185 x 65 mm

   1/3 vertical         1/3 horizontal          1/2 vertical         1/2 horizontal                           2/3 vertical                2/3 horizontal
                                                                                                              special format
                                                                                                               Juniorpage

 w x h:90 x 180 mm      w x h: 185 x 90 mm     w x h:90 x 265 mm     w x h:185 x 130 mm                   w x h:137,5 x 235 mm            w x h:185 x 175 mm

                                                                                                                       Bleed in the
   3/4 vertical         3/4 horizontal            1/1 page                left page               right page           middle 3 mm,
                                                                                                                       with overflowing
                                                                                                                       motive 5 mm
                                                                                                                       overlapping per
                                                                                                                       page.

B x H: 137,5 x 265 mm   B x H: 185 x 200 mm   B x H: 185 x 265 mm      2/1 Seite: B x H: 2 x 198 x 265 mm je Seite
Media-Information 2020             12
                           Formats over the print space (bleeding)

1/8 horizontal
Special format

 w x h:210 x 48 mm     w x h:55 x 297 mm    w x h:102,5 x 146 mm   w x h:210 x 81 mm

  1/3 vertical         1/3 horizontal         1/2 vertical         1/2 horizontal                        2/3 vertical                  2/3 horizontal
                                                                                                             special format
                                                                                                              Juniorpage

w x h:102,5 x 196 mm   w x h:210 x 106 mm   w x h:102,5 x 297 mm   w x h:210 x 146 mm                  w x h:150 x 251 mm              w x h:210 x 191 mm

                                                                                                                    Bleed in the
  3/4 vertical         3/4 horizontal           1/1 page              left page               right page            middle 3 mm,
                                                                                                                    with overflowing
                                                                                                                    motive 5 mm
                                                                                                                    overlapping per
                                                                                                                    page.

w x h: 150 x 297 mm    w x h:210 x 216 mm   w x h:210 x 297 mm         2/1 pages: w x h:: 2 x 210 x 297 mm
Media-Information 2020                13
                                   Leaflet for bound inserts

1. Leaflets – Samples                                                                  Technical details
	The presenting of a binding sample is condition for the order acceptance and         The prices are valid for all bound inserts which can be processed
   confirmation by the publisher. Leaflets may only advertise for the sales pro-       without additional time expenditure (machine made).
   gramme of one advertiser. They have to be designed that way that they cannot     a)	Bound inserts with 2 pages (1 sheet) without affixed or appending answer
   be mixed up with the text part of the magazine.                                      cards or samples.
   The front page of the bound insert has to be marked.
                                                                                    b)	Bound inserts with 2 pages (1 sheet) with affixed or appending answer
    Needed issue                                                                        cards or samples (please see item no. 15).
    Upon inquiry                                                                    c)	Bound inserts with 4 or more pages (2 or more sheets) without affixed or
    Supplying date                                                                      appending answer cards or samples.
    Up to 7 days before publishing date                                             d)	Bound inserts with 4 or more pages (2 or more sheets) with affixed or
  Bound insert prices:                                                                  appending answer cards or samples.
  Extend                  Gross prices according to paper weight                   		With 2 sheets or more the bound insert has to be closed to the bound
		                        as from 170 g/m2                   up to 170 g/m2            middle, i.e. in insert direction.
  1 sheet (2 pages)        3.490,– €                             on request
  2 sheets (4 pages)       6.980,– €                                               Bleed scheme bound insert in mm:
  3 sheets (6 pages)      10.470,– €
  4 sheets (8 pages)      13.960,– €                                                                      5 mm    5 mm                                               5 mm

  Discounts:                                                                         bound                                bound               bound
                                                                                     3 mm                                 3 mm                6 mm
  In case of purchase within one insertion year:
		 3 x = 10 %

                                                                                                297 mm

                                                                                                                                     297 mm

                                                                                                                                                           297 mm
		 6 x = 15 %
		 9 x = 20 %
		11 x = 25 %                                                                          210 mm                               210 mm              210 mm
  Formats:
  1 sheet (= 2 pages) untrimmed                  306 mm high x 216 mm wide         5 mm           5 mm
                                                                                                          5 mm    5 mm
                                                                                                                          5 mm                                5 mm
                                                                                                                                                                     5 mm
  2 sheets (= 4 pages) untrimmed                 306 mm high x 432 mm wide
  3 sheets (= 6 pages) untrimmed                 306 mm high x 614 mm wide
	Bound inserts with more sheets have to be supplied correspondingly fold,
  however, they have to be supplied in an untrimmed way.
Media-Information 2020            14
                                   Leaflet for Inserts and affixed post cards

2. Inserts – Samples                                                                    Technical details
	The presenting of a binding sample is condition for the order acceptance and        	These prices are valid for all bound inserts which can be processed without
   confirming by the publisher. In case of inserts with 2 pages the front page has      additional time expenditure (machine made).
   to be marked.                                                                        a)	Insert with 2 pages (1 sheet) without affixed or appending answer cards or
    Insert note                                                                              samples.
    An insert note can be included free of charge.                                      b)	Insert with 2 pages (1 sheet) with affixed or appending answer cards or
    Needes issue                                                                             samples (please see item no. 15).
    18,500 copies (only national issue). For fair issues upon inquiry.                  c)	Inserts with 4 or more pages (2 or more sheets) without affixes or appen-
    The equipment of the issue abroad is not possible due to the postal regulation.          ding answer cards or samples.
    A partial equipment is possible. (from 10,000 units upward)                         d)	Inserts with 4 or more pages (2 or more sheets) with affixed or appending
    Supplying date                                                                           answer cards or samples.
    Up to 7 days before publishing date.                                              	With 2 sheets or more the insert has to be closed to the bound middle, i.e. in
                                                                                        insert direction (clip closed, maximum weight 20 g).
    Insert prices                                                                       Minimum format: 60 x 90 mm / Maximum format: 175 x 200 mm.
    Weight of the insert                    price per 1,000 copies                      Other layouts only after consultation with the publisher.
    up to 25 g                              220,– €
    up to 30 g                              235,– €                                     Affixed post cards
                                                                                      	Additional affixings will be glued on the basic advertisement that way that they
    up to 35 g                              250,– €
                                                                                        can be peeled off without problems. For the processing can be considerated:
    up to 40 g                              265,– €
                                                                                        postcards, envelopes with and without content.
    up to 45 g                              280,– €
    up to 50 g                              295,– €                                     Affixed samples
                                                                                      	Samples and electronic data media will be charged as inserts. Prices and
    Every further 5 g:                       15,– €                                     affixing costs on inquiry under presentation of a binding sample.
    Plus the respective valid postal charges                                              Address for shipmentc
    (no discount possible)                                                                Ernst Kaufmann GmbH & Co. KG, Druckhaus
    Format                                                                                c/o                   issue no.____/_____
    max. 200 mm wide x 290 mm high                                                        Raiffeisenstraße 29, 77933 Lahr

                                                                                          All shipments free domicile
Media-Information 2020               15
                                    Leaflet for electronically sent print documents

1. Printing material                                                                   2.	Colour display / supporting documents / proofs
	Advertisement files should be transferred by e-mail or data carrier (CD/DVD).            Of each page which has to be exposed we need a colour press proof or a
   Please indicate always the title of the magazine (“bauMAGAZIN”) and the                 black & white press proof per colour (indicating each colour – EURO-Skala,
   corresponding issue.                                                                    Pantone, HKS). Colour press proofs made by a colour copier are not binding
   Please transfer advertisement files as PDF using the recommended standard               for the print.
   PDF/X-4. All fonts being used should be embedded and if necessary converted             Digital proofs are binding for contract proof advertisements according to media
   into paths. We assume that the delivered files have been checked in advance             standard print (Ugra/FOGRA-Medienkeil).
   by Preflight. Print will be done in CMYK (after ISO 12647, part 2).                 3.	Warranties
   If special colours are used within the advertisement files, extra costs might           We can expose and print only the transferred files respectively the converted
   occur (according to agreement). PDF-files which differ from the standard X4             files in case of differences to the standard. For discrepancies within texts,
   or/and not-agreed special colours could be converted before printing.                   pictures and especially colours the publisher is not assuming any liability.
   Used printing profile: ISO Coated v2 300 (ECI).

    Alternatively can be delivered on inquiry as well so-called “open” files for the
    programmes QuarkXPress, Adobe InDesign, Adobe Illustrator and Adobe Pho-
    toshop; extra costs might occur. Pictures and logos should be saved with EPS
    (Vektor), TIFF or PDF format. The picture resolution should be at least
    300 dpi. All fonts being used within EPS and PDF should be embedded
    as well and if necessary converted into paths. Due to reasons regarding
    copyright and licensing law it is not possible to transfer the original
    documentation.
Media-Information 2020                                                                                                                                        16
                                                                                                                                                               Possible combinations

     Print-combinations
                                                                                                                                                                                                 clear basic for the advertising market                                                                                                                                                                                                                                                                                                                                             Target groups
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    z_BM_2019_08_Umschlag_X18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             _21.qxp_Titel_A4
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     E.DE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          bauMAGAZIN:

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     BAUMAGAZIN-ONLIN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            August 2019

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   8

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          | BAUMASCH
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         | BAUGERÄTEINEN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         | BAUFAHRZE
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     UGE

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    civil enigneering, road
                                                                                                        August 2019                                                                     z_BM_2019_08_Umschlag_X18_21.qxp_Titel_A4 - mit Rücken 21.08.19 15:12 Seite 1                                                                                                         z_BM_2019_08_Umschlag_X18_21.qxp_Titel_A4 - mit Rücken 21.08.19 15:12 Seite 1
         BAUMAGAZIN-ONLINE.DE

                                                                                                                  8                                                                                                                                                                             August 2019                                                                                                                                                                           August 2019

                                                                                                                                                                                                 BAUMAGAZIN-ONLINE.DE
                                                                                                                                                                                                                                                                                                          8

                                                                                                                                                                                                                                                                                                                                                                                       BAUMAGAZIN-ONLINE.DE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                8

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        8/2019
                                                                     | BAUMASCHINEN

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    building, demolition
                                                                     | BAUGERÄTE
                                                                     | BAUFAHRZEUGE                                                                                                                                                                          | BAUMASCHINEN                                                                                                                                                                        | BAUMASCHINEN
                                                                                                                                                                                                                                                             | BAUGERÄTE                                                                                                                                                                           | BAUGERÄTE
                                                                                                                                                                                                                                                             | BAUFAHRZEUGE                                                                                                                                                                        | BAUFAHRZEUGE

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 IM BLICKPUNKT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    and recycling, extrac-           Boden-Recycling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     durch
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Sieben und Mischen
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Backers

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    tion and processing,
8/2019

                                                                                                                                                                                        8/2019

                                                                                                                                                                                                                                                                                                                                                                              8/2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            BG BAU
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Aktionsprogramm                                KARLSRUHE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           zur Staubreduzierung                           Wiederaufbereitung
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Breites Spektrum an werthaltiger Stoffe       NEUMÜNSTER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Tiefbaumaschinen          Baubranche trifft
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        sich im Norden

                                                                                                       Backers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    gardening and lands-
                                                              Boden-Recycling durch
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    caping, work on scaffolding, special
                                                                                                                                                                                                                                                                                               Backers                                                                                                                                                                               Backers

                                                                 Sieben und Mischen                                                                                                                                                                   Boden-Recycling durch                                                                                                                                                                 Boden-Recycling durch
                                IM BLICKPUNKT                                                                                                                                                                                                            Sieben und Mischen                                                                                                                                                                    Sieben und Mischen

                                BG BAU
                                Aktionsprogramm
                                zur Staubreduzierung
                                                          KARLSRUHE
                                                          Wiederaufbereitung werthaltiger Stoffe
                                                          Breites Spektrum an Tiefbaumaschinen
                                                                                                   NEUMÜNSTER
                                                                                                   Baubranche trifft
                                                                                                   sich im Norden
                                                                                                                                                                                                                        IM BLICKPUNKT

                                                                                                                                                                                                                        BG BAU                    KARLSRUHE                                NEUMÜNSTER
                                                                                                                                                                                                                                                                                                                                                                                                              IM BLICKPUNKT

                                                                                                                                                                                                                                                                                                                                                                                                              BG BAU                    KARLSRUHE                                NEUMÜNSTER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    civil engineering and tunnel const-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ruction, ready-mix concrete, concrete
                                                                                                                                                                                                                        Aktionsprogramm           Wiederaufbereitung werthaltiger Stoffe   Baubranche trifft                                                                                                  Aktionsprogramm           Wiederaufbereitung werthaltiger Stoffe   Baubranche trifft
                                                                                                                                                                                                                        zur Staubreduzierung      Breites Spektrum an Tiefbaumaschinen     sich im Norden                                                                                                     zur Staubreduzierung      Breites Spektrum an Tiefbaumaschinen     sich im Norden

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    block factory, system building factory,
                                                 Complete edition:                                                                                                                                                                             Complete edition:                                                                                                                                                                                                   Complete edition:                                                                                                construction machines manufacturer
                                                                      28.500                                                                                                                                                                                        28.500                                                                                                                                                                                                               38.500                                                                                     and industry

     Online-combinations                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  baustoffPARTNER:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        April 2019 to August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Complete building
                                                                                                   +                                                                                                                                                                                                 +                                                                                                                                                                              +                                                     +                                                                                                                                                               trade, fabricators buil-
                                                                                                                       ONLINE                                                                                                                                                                                                                                                                                                                                                                        ONLINE
                                                                                                                         bau = Bauhaus Heavy

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ding material industry,
                                                                                                                         Magazin = Schriftart unbekannt                                                                                                                                                            bau = Bauhaus Heavy                                                                                                                                                                  bau = Bauhaus Heavy

                                                                                                                                                                                                                                                                                                               ONLINE                                                                                                                                                                                                                                 ONLINE
                                                                                                                         ONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken                                                                                                                              Magazin = Schriftart unbekannt                                                                                                                                                       Magazin = Schriftart unbekannt
                                                                                                                                                                                                                                                                                                                   ONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken                                                                                                                         ONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          manufacturer
                                   Coverage Portal Visits:                                                                                                                                                                  Coverage Portal Visits:                                                                                                                                                                                                                        Coverage Portal Visits:
                                                                                29.311                                                                                                                                                                                  14.394                                                                                                                                                                                                                       32.154
                                     Coverage Newsletter:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 bauSICHERHEIT:
                                                                                                                                                                                                                              Coverage Newsletter:                                                                                                                                                                                                                           Coverage Newsletter:                                                                                                    Complete building
                                                                                29.924                                                                                                                                                                                  23.020                                                                                                                                                                                                                       32.400                                                                                          trade, building
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     material suppliers,
                                        Coverage Social Media                                                                                                                                                                     Coverage Social Media                                                                                                                                                                                                                          Coverage Social Media                                                                                               civil engineering, road
                                   (Facebook, Twitter, Instagram):                                                                                                                                                           (Facebook, Twitter, Instagram):                                                                                                                                                                                                                (Facebook, Twitter, Instagram):                                                                         building, demolition and recycling,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    extraction and processing, gardening
                                                                                18.534                                                                                                                                                                                  19.120                                                                                                                                                                                                                       20.073                                                                         and landscaping, work on scaffolding,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    special civil eningeering and tunnel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    construction, construction machines
                                                 Potential coverage                                                                                                                                                                   Potential coverage                                                                                                                                                                                                                         Potential coverage                                                                                 manufacturer and industry

                                                                          106.269                                                                                                                                                                                       85.034                                                                                                                                                                                                                       123.127
Media-Information 2020                         17
                               Online-advertising on baumagazin-online.de

Short characteristic
bauMAGAZIN-ONLINE is the new digital platform of the bauMAGAZIN – since years one of the high-circulation and well-respected trade
magazine for the construction industry in Germany, as well present in Austria, Switzerland, Benelux and Nortern Italy.
Innovative and highly professional – our demand for the new Online-portal bauMAGAZIN-ONLINE. Thus we fulfill proposals and requests of
the readers and clients of the bauMAGAZIN to receive widespread up-to-date information. In addition to the monthly print-edition bauMAGA-
ZIN-ONLINE offers supplemental as well as different forms of communication. Like this bauMAGAZIN-ONLINE strengthens and multiplies the
online-advertising with the already existing campaigns of the different companies.
The main topics of bauMAGAZIN-ONLINE regarding content are introduction and operating reports of new and innovative construction
                        machines, construction equipment and construction vehicles, detailed reporting about all important fairs and the
                                        headings „focus on“ and „news“.

                                                                                                                                             clear basic for the advertising market

                                                                                                                                            web-adress
                                                                                                                                            baumagazin-online.de
                                                                                                                                            baumagazin-online.at
                                                                                                                                            baumagazin-online.ch

                                                                                                                                            Publisher
                                                                                                                                            SBM Online GmbH
                                                                                                                                            Hermann-von-Barth-Str. 2
                                                                                                                                            87435 Kempten
Media-Information 2020   18
                                 Distribution / Data and facts

Competence                                             Target groups                                                       Our range
Detailed reporting, being up-to-date and rapidity      • Civil engineering and road building                               Portal Visits: 21.5331
in presenting information – main characteristics of    • Demolition and recycling
bauMAGAZIN-ONLINE:                                                                                                         Newsletter: 20.000
                                                       • Construction machinery industry                                   Social Media (Facebook): 19.207
•   Up-to-date news about construction machines,
                                                       • Gardening and landscaping                                         Social Media (Instagram): 1.316
    construction equipment and construction vehicles
                                                       • Building construction, work on scaffolding                        Total: 62.056
•   Operating reports and coverages about operators                                                                                                      01.10.2019
                                                       • Special civil engineering, bridge construction,
•   Extensive listing of producers                       tunnel construction, hydraulic engineering,
•   Picture galleries, reports, interviews               sewer construction
    from fairs and events                              • Ready-mix concrete, concrete block
                                                         manufacturer and pre-cast segment
•   Newsletter (more than 20.000 subscribers) –
                                                         manufacturer
    edition monthly
•   Facebook – direct contact with users and fans      Delivery date
                                                       Please send your files the latest five days before the
File formats banners: jpg, gif, png                    start of the campaign.

                                                       Delivery address
                                                       Mauro Di Renzo
                                                       mdr@sbm-verlag.de

                                                          Access
                                                          21.533 Visits
                                                          28.454 Page Impressions
                                                                                  Monthly average value April-Okt. 2019,
                                                                                                source: Google-analytics
Media-Information 2020                    19
                                   Advertising on baumagazin-online.de

                                                                  Homepage

Advertorial                                                                       Skyscraper
•  Positioning: Top-News (for customers without                                   • Size:        160 x 600 px
			             partner-package)                                                  • Positioning: right sidebar
• Price/week: 700,– €                                                             • Price/month: 990,– €

                                                                                  Half-Skyscraper
Video-Box                                                                         • Size:        160 x 300 px
• Positioning:    corporate                                                       • Positioning: right sidebar
		                video, produkt video
		                (within up-to-date                                              • Price/month: 650,– €
		                messages)
• Price/month:    990,– €                Mobile Version
                                                                             Rectangle
                                                                             within up-to-date messages, focus, names/
                                                                             news, fairs/seminars/dates
Content Ad                                                                   • Size:        288 x 350 px
• Size:          300 x 200 px                                                • Price/month: 690,– €
• Positioning:   Ad in mobile
  		             Version
• Price/year:    2.400,– €
                                                                             Superbanner
                                                                             • Size:        964x200 px
                                                                             • Positioning: above topics, underneath
                                                                                            up-to-date messages
                                                                             • Price/month: 1.300,– €

                                                                                       All prices in € (Euro) plus valid VAT.
Media-Information 2020                     20
                                  Advertising on baumagazin-online.de

Skyscraper                                                                        Skyscraper
• Size:        160 x 600 px
                                                              Newsline   Topics   • Size:        160 x 600 px
• Positioning: right sidebar,                                                     • Positioning: right sidebar, roating
               after click of                                                                    on one of sevene topics
               messages/news                                                      • Price/month: 590,– €
• Price/month: 790,– €

Half-Skyscraper
• Size:        160 x 300 px
• Positioning: right sidebar,
               after click of
               messages/news
                                                                                  Half-Skyscraper
• Price/month: 490,– €
                                                                                  • Size:        160 x 300 px
                                                                                  • Positioning: right sidebar, roating
                                                                                                 on one of sevene topics
                                                                                  • Price/month: 390,– €

Wide-Content Ad
• Size:        600 x 200 px
• Positioning: after click of each messages/news within the text,
               rotates with four companies
• Price/month: 1.290,– €
                                                                                        All prices in € (Euro) plus valid VAT.
Media-Information 2020   21
              Advertising on baumagazin-online.de

           Newsletter                                                                     Partner-packages
                                       Partner-package Basic
                                       You entrance to bauMAGAZIN-                     590,–
                                                                                                €                                   1
                                       ONLINE. We publish your profile on
                                       bauMAGAZIN-online with all the information which
                                       is important for you (e.g. contact details, locations,                   2

                                       portfolio, videos, pictures, product leaflets, data
                                       sheets...). All articles and messages about your
                                       company, your association or your seminar offer,
                                       which will be published on bauMAGAZIN-online,
                                       can be put online, archieved and recalled by your
                                       readers. Your Profile on bauMAGAZIN-online is also
                                       linked to your website.

                                       Partner-package Plus                                                                    4

                                       Here you can increase your „Basic-             990,–
                                                                                            €
                                       Package“ on bauMAGAZIN-ONLINE
                                       with up to five additional press releases each year
                                       (if you want as well with a video-link). They will be                         3
                                       placed both as an up-to-date message and at the
                                       corresponding topic, possibly even as „top news“
                                       at the front page of bauMAGAZIN-online.

                                      Partner-package                                           €
                                                                                      1990,–
                                                                                                                                        5

                                      Premium
                                      Our information flatrate for you.
                                      Within a year you can publish as many press relea-
                                      ses* as you want. A guaranty for being permanantly
                                      present on our portal bauMAGAZIN-ONLINE.
                                                                                                    1   Portfolio
                                                                                                    2   Contact details
                                       Validity period: one year from the booking date.
Advertisement/Advertorial                                                                           3   Archive of your press releases
                                       All prices are net/net, plus possible commission
• Size:       600 x 350 px             for agencies.                                                4   Product/Company Videos and Images
• Price:      790,– €                  * corresponding ti our editorial guidelines.
                                                                                                    5   Product/Service Portfolio
Media-Information 2020         22

                                                                                                                                  Monthly online
                  Homepage                 Size in pixel                          Positioning                   Price/month                        Booking apiece
                                                                                                                                  booking option
Superbanner                                 964 x 200      above topics, underneath up-to-date messages              1.300,– €       3 pieces           1x
Skyscraper                                  160 x 600      right sidebar                                               990,– €       5 pieces           1x
Half-Skyscraper                             160 x 300      right sidebar                                               650,– €       6 pieces           1x
                                                           corporate video, produkt video (within up-to-date
Video-Box within up-to-date messages                                                                                   990,– €        1 piece           1x
                                                           messages)
Rectangle                                   288 x 350      up-to date messages, focus,                                 690,– €       2 pieces           2x
                                                           names/news, fairs/seminars/dates
Advertorial = paid editorial article                       Top-News (for customers without partner-package)            700,– €      7 x / 7 days
Content Ad                                  300 x 200      Ad in mobile Version                                  990,– € / Jahr      3 pieces           3x
                                                                                                                                  Monthly online
                   Newsline                Size in pixel                          Positioning                   Price/month                        Booking apiece
                                                                                                                                  booking option
                                                           after click of each messages/news within the text,
Wide Content Ad                             600 x 200                                                                1.290,– €        1 piece           5x
                                                           rotates with four companies
Skyscraper                                  160 x 600      right sidebar, after click of messages/news                 790,– €       3 pieces           1x
Half-Skyscraper                             160 x 300      right sidebar, after click of messages/news                 490,– €       4 pieces           1x
                                                                                                                                  Monthly online
                    Topics                 Size in pixel                          Positioning                   Price/month                        Booking apiece
                                                                                                                                  booking option
 Skyscraper                                 160 x 600      right sidebar, roating on one of the topics                 590,– €          2x              1x
 Half-Skyscraper                            160 x 300      right sidebar, roating on one of the topics                 390,– €          2x              1x
                                                                                                                                  Monthly online
                  Newsletter               Size in pixel                          Positioning                   Price/month                        Booking apiece
                                                                                                                                  booking option
 Advertisement                              600 x 350      right sidebar, rotating on one of the topics                790,– €          6x              1x
 Advertorial                                600 x 350      right sidebar, rotating on one of the topics                790,– €          6x              1x
The general terms of the magazine bauMAGAZIN and the portal bauMAGAZIN-ONLINE you can find at www.baumagazin-online.de/agb.
Media-Information 2020          23
                            Your contact to us

Tobias Haslach              Tobias Nickert               Michael Wulf                   Thomas Schürger                     Dan Windhorst
Publishing Director         Head of project management   Chief Editor                   Editor                              Editor
✆ +49 (0) 831 / 522 04-39   ✆ +49 (0) 831 / 522 04-17    ✆ +49 (0) 831 / 522 04-0       ✆ +49 (0) 831 / 522 04-0            ✆ +49 (0) 831 / 522 04-19
✉ haslach@sbm-verlag.de     ✉ nickert@sbm-verlag.de      ✉ wulf@sbm-verlag.de           ✉ redaktion@sbm-verlag.de           ✉ windhorst@sbm-verlag.de

                                                                                         Bookkeeping /                       Management
                                                                                         Sales Assistance
                                                                                                                             Markus Holl
                                                                                         Claudia Maguire                     ✆ +49 (0) 8 31 / 5 22 04-0
                                                                                         Sales Assistant                     ✉ holl@sbm-verlag.de
                                                                                         ✆ +49 (0) 831 / 522 04-29
                                                                                         ✉ maguire@sbm-verlag.de             Joachim Plath
                                                                                                                             ✆ +49 (0) 8 31 / 5 22 04-0
                                                                                         Susanne Traub
                                                                                                                             ✉ plath@sbm-verlag.de
                                                                                         Bookkeeping /
Norman Zenzinger            Wolfgang Emmler              Benjamin Chucholowski           Sales Assistant
Key Account Manager         Customer consultant          Customer consultant             ✆ +49 (0) 831 / 522 04-30
✆ +49 (0) 831 / 522 04-33   ✆ +49 (0) 831 / 522 04-20    ✆ +49 (0) 831 / 522 04-18       ✉ traub@sbm-verlag.de
✉ zenzinger@sbm-verlag.de   ✉ emmler@sbm-verlag.de       ✉ chucholowski@sbm-verlag.de
SBM Verlag GmbH
        Hermann-von-Barth-Straße 2, 87435 Kempten

        Phone		                                                      +49 (0) 831 / 522 04-0
        Fax 		                                                       +49 (0) 831 /522 04-50
        E-Mail                                                       baumagazin@sbm-verlag.de
        Web 		                                                       www.sbm-verlag.de

                                                                                                                                                                                                                                                                                        baumagazin-online.de
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