MILTON KEYNES: TRAVELLING IN CENTRAL MILTON KEYNES
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MILTON KEYNES: TRAVELLING IN CENTRAL MILTON KEYNES
Date: March 2018
Clare Nutter Frances Goodfellow Dan Parr
Consultant Senior Consultant Vice President
cnutter@caci.co.uk fgoodfellow@caci.co.uk dparr@caci.co.uk
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©CACI 2018 | CCI | Commercial in Confidence
CONTENTS
CONTENTS
1. EXECUTIVE SUMMARY 4
2. INTRODUCTION 6
3. TRAVEL HABITS & BACKGROUND 11
4. PARKING 19
5. FEASIBILITY OF PARK & RIDE AND ‘HOP ON-HOP OFF’ BUS SERVICE 25
6. ADDITIONAL COMMENTS 33
APPENDIX
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©CACI 2018 | CCI | Commercial in Confidence
INTRODUCTION
▪ CACI has been instructed by Milton Keynes BID to independently understand current
travel habits and perceptions of Central Milton Keynes workers and to assess the appetite
for a CMK Park & Ride scheme amongst the existing workers in the BID zone.
▪ The analysis will provide:
▪ An understanding of workers travel habits and perceptions of their current
commute
▪ Assessment of the key considerations of workers when choosing where to park,
and an understanding of their perceptions of the current parking experience
▪ Insight into the opportunity for a Park & Ride scheme and a ‘hop on-hop off’
bus service
▪ The analysis is based on the findings of an online survey, which was sent to a CENTRAL MILTON KEYNES
representative panel of individuals within a 0 – 60 minute drive time of the CMK zone.
GET IN TOUCH:
▪ Acorn is CACI’s consumer segmentation model. Acorn combines geography with a wide CACI’s analysts are happy to answer any questions you have
range of demographics and lifestyle data sources to group the entire population into 5 in order to understand the survey results better and to
Categories, 18 Groups and 62 Types. maximise the value of the research to your centre.
▪ Retail Footprint (RF) is CACI’s UK gravity model that predicts the catchments of all UK retail Clare Nutter Frances Goodfellow
destinations and accounts for the attractiveness of the centre’s mix, the location of cnutter@caci.co.uk fgoodfellow@caci.co.uk
competing schemes and the level of demand in the area.
020 7605 6284 020 7605 6832
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©CACI 2018 | CCI | Commercial in Confidence © CACI Ltd, 2017
EXECUTIVE SUMMARY
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©CACI 2018 | CCI | Commercial in Confidence
KEY FINDINGS
1. HEADROOM TO IMPROVE THE PARKING 2. OPPORTUNITY TO ENCOURAGE USE OF 3. POTENTIAL FOR NEW SERVICES IN
EXPERIENCE ALTERNATIVE MODES OF TRANSPORT CENTRAL MILTON KEYNES
of workers are not of worker’s companies do are likely/extremely likely
48% satisfied with their current 48% not currently offer travel 52% to use a ‘hop on-hop off’
commute to work allowances bus service
▪ Poor provision of parking, high costs & traffic are ▪ There is scope to work with businesses in Central ▪ Respondents show a higher appetite for a ‘hop on-
key barriers to satisfaction for commuters, Milton Keynes to adopt and promote travel hop off’ bus service compared to an extended Park
reflecting the dominance of car as MOT in CMK. allowances and schemes to incentivise workers to & Ride.
use alternative MOT beyond the car. This would
▪ Concerns of losing a car parking space prevents also help alleviate pressure on car parking. ▪ Awareness of the current Park & Ride service is
workers from engaging with the wider Milton high at 71%, but usage is low with inconvenience
Keynes offer during work hours. ▪ 42% of those who do not currently car share the key barrier. Even with a discounted rate and
would consider doing so, were this type of MOT non-stop service, the majority of respondents are
▪ Consider implementing technology to ease the improved. Respondents suggested a need for a not likely to use it.
parking experience – there is strong demand for Milton Keynes wide network that can help
mobile apps and digital parking information. commuters find people in their area who they can ▪ 52% of respondents are likely/extremely likely to
car share with. use a ‘hop on-hop off’ service if introduced.
▪ Improving parking can retain workers within Realistic engagement of such a service will depend
Central Milton Keynes when they are considering ▪ That said, travel incentives cannot be used in on areas covered, frequency/reliability and how
their next career move. isolation. Convenience and cost are very well it is marketed.
important factors when commuting and so
alternative MOT needs to be convenient, reliable ▪ Such a service provides an opportunity to boost
and cost effective to encourage higher usage. engagement with the wider city offer. Promote
the service in the context of connecting users to
the activities they wish to conduct e.g. shopping.
Source: MKCCM 2018
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INTRODUCTION
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©CACI 2018 | CCI | Commercial in Confidence
OVERVIEW OF THE RESEARCH
The survey captured respondents across a 0 to 60 minute drive time of Central Milton Keynes.
SURVEY CONDUCTED
MARCH 2018
330 RESPONDENTS
HOME POSTCODE BY
DRIVETIME BAND:
0-15 15-30 30-45 45-60
31% 36% 29% 5%
AVERAGE DRIVETIME
TO CENTRAL MILTON 24
KEYNES (MINUTES)
Source: MKCCM 2018, Retail Footprint 2017
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©CACI 2018 | CCI | Commercial in ConfidenceACORN PROFILE
High proportions of Executive Wealth and Career Climbers captured in the survey reflects the worker population
within Central Milton Keynes, to provide a robust profile of workers attitudes towards commuting in the area.
RISING
AFFLUENT ACHIEVERS PROSPERITY COMFORTABLE COMMUNITIES FINANCIALLY STRETCHED URBAN ADVERSITY
23% 17% 31% 12% 15%
Career Climbers are typically young professionals at the start of
20% 18% their career. They are likely to move jobs frequently. They have
18% 17% limited financial ties so disposable income can be spent on
16% themselves, making them a key target to drive engagement with
wider Milton Keynes offer.
% of Respondents
14%
12% 11%
10%
10%
8% 6% 6% 7%
6%
6% 5% 5%
4% 3% 3%
2% 1%
2% 0% 0% 1%
0%
Survey Profile 45 minute drivetime
Source: MKCCM 2018, Retail Footprint 2017
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©CACI 2018 | CCI | Commercial in ConfidenceRESPONDENT LOCATIONS: ACORN
The high proportion of Rising Prosperity within the survey reflects the urban location of respondents.
ACORN BREAKDOWN
23% 24%
17% 9%
% of Respondents
30%
31%
21%
12%
15% 16%
Survey Profile 45 minute
drivetime
Affluent Achievers
Rising Prosperity
Comfortable Communities
Financially Stretched
Urban Adversity
Source: MKCCM 2018, Retail Footprint 2017
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©CACI 2018 | CCI | Commercial in ConfidenceWORKERS IN CENTRAL MILTON KEYNES
The majority of respondents are in full-time employment, with Area A the place where respondents are most likely to
work.
Q What is your current employment status? Q Which area is your workplace situated in?
A B C
Full-time employed 85%
Part-time employed 13%
60% 23% 17%
Self-employed 2%
% of Resp
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceTRAVEL HABITS & BACKGROUND
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©CACI 2018 | CCI | Commercial in ConfidenceCURRENT COMMUTE: MODE OF TRANSPORT (MOT)
Workers main mode of transport is currently the car. As further investments are placed into Central Milton Keynes,
such as new offices and housing, MKCCM must consider how to alleviate the negative impacts this could have on
factors like parking and traffic.
Thinking of your typical commute, what method(s) of
Q transport do you use to travel to your place of work?
78%
% of Resp
15% 13%
9%
6% 5% 4%
1% 1% 1%
Car/van Car share Bus/coach Walking Train My own Taxi Motorcycle Park & Ride Santander
(alone) bicycle (Junction 14) bicycle
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceCURRENT COMMUTE: CONSIDERATIONS
Both cost and time of commute are of similar importance when commuting, however, when respondents were asked
to choose the most important factor, time was the highest rated showing the significance of an effective commute.
Thinking of your commute to & from work, how important to you are
Q the following? Which of the following is most important to you?
61%
If rated the same, which is more important:
50%
52% 48% 40%
34%
TIME COST
% of Resp
7%
2% 4%
1% 0% 1%
NOT AT ALL NOT THAT NEITHER FAIRLY VERY
IMPORTANT IMPORTANT IMPORTANT NOR IMPORTANT IMPORTANT
UNIMPORTANT
Travel time as short as possible Travel cost as inexpensive as possible
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceCURRENT COMMUTE: PERCEPTIONS
48% of respondents are not satisfied with their current commute. Lack of parking provision is the key issue – a
sentiment echoed in additional comments - with cost of parking and levels of traffic also impacting overall satisfaction.
How satisfied are you with your current commute? Why
Q are you unsatisfied with your current commute?
5% 23% 15%
48% DISSATISFIED SATISFIED
not
satisfied VERY NEITHER SATISFIED VERY
DISSATISFIED NOR DISSATISFIED SATISFIED
20% 38%
Why are you unsatisfied with your current commute (‘very dissatisfied to ‘neither satisfied nor dissatisfied)?
P 69% 45% 44% 30% 6%
NOT ENOUGH PARKING TOO EXPENSIVE TOO BUSY/TRAFFIC TAKES TOO LONG OTHER
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceALTERNATIVE MOT WORKERS WOULD CONSIDER
“Not enough parking
MOT TO CONSIDER “More affordable
“More electric “Signposting to
“The main problem for
spaces at all. Turn up
car charging available/vacant parking to work nearly an hour
parking spaces” all, other than trains, is
Thinking of travelling to & spaces” early in order to get a
Car/Van
points” traffic congestion, takes
from work in central MK, space!”
Q would you consider using any
too long to get to MK
and very frustrating
of these MOT if they were “Improved traffic light “Better parking
waiting in traffic, bad
improved? (Asked for all MOT systems which cause big availability closer to
“Cheaper parking permits, more spaces” way to start the day”
not currently used) How do delays” work”
you think that this MOT could
be improved?
“Employers “Making it easier
“Some kind of “More awareness of car sharing in local area. Option should have to find a car
Car/van (alone) 51%
database/contacting system for for free parking if car shared” car sharing sharer”
car sharing across different
Car Share
Car share 42% schemes”
businesses would be useful as I
Bus/coach 30% work for a large company but “A website to let
cannot find anyone to car share “Need more information about this” “Better
initiatives us know about the
Train 25% with who works similar shifts and opportunities”
lives on route or close to my area” “I don't know about the availability so generate created by
more awareness if there is a scheme” employers”
My own bicycle 23%
Park & Ride… 19% “Earlier (before 6am) bus services “More frequent, plus
to include more areas rather than “More frequent direct buses for a running later in “Tram system based
Bus/Coach & Train
Walking 18% just Bletchley to CMK - this would competitive price compared with evenings” (bus/coach) on MK grid road
help retail staff who are working driving” (bus/coach) layout” (train)
Taxi 13% early shifts get to work. Later bus “Making it more
services to enable retail staff affordable. Parking in a
Santander bicycle 10% working late shifts to get home by “More frequent and cheaper. Make local train station costs
more than parking in “More train arrival
bus rather than having to get it easier to get weekly/monthly
Motorcycle 9% MK“ (train) information” (train)
expensive taxis” (bus/coach) ticket” (bus/coach)
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceALTERNATIVE MOT CURRENT CAR USERS WOULD CONSIDER
There is potential to encourage car users to travel via different modes of transport if they are improved. Working with
companies to incentivise employees to car share, or implementing a car share service to connect workers across
Milton Keynes, could help to overcome current issues of parking and traffic in the city centre.
Top 3 other modes of transport car users would consider if they were improved:
Car share Bus/coach Own bicycle
CURRENT CAR
USERS
Notes: Current car users may also travel to work via another mode of transport, as well as by car.
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceTRAVEL ALLOWANCES
The majority of workers do not use, or do not have access to, travel allowances via their company. Working with
businesses to offer such incentives can help retain workers in the city by easing their commute, while also helping to
encourage workers to diversify their MOT to minimise current reliance on cars and the impact on traffic and parking.
Q Does your company offer any travel allowances?
Travel allowances used:
Yes & I make use of them 14%
P 57% 19%
PARKING PASSES PARKING PERMIT
Yes but I don’t make use of them 25% LOANS
21% 17%
CYCLING INCENTIVES OTHER
No they do not offer any 48%
19% ▪
▪
Taxi service
Park on premises
TRAVEL CARD LOANS ▪ Provided with bike
I don’t know 13%
% of Resp
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceACCESS TO TRAVEL INFORMATION
To what extend do you agree/disagree with the following
Q statement?
Strongly agree
“IT IS EASY TO 7%
Agree
FIND/ACCESS 29%
Neutral
INFORMATION ABOUT 32%
Disagree
TRAVELLING AROUND 16%
Strongly Disagree
CENTRAL MILTON 9%
Don’t know
KEYNES” 6%
% of Resp
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidencePARKING
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©CACI 2018 | CCI | Commercial in ConfidenceCAR PARKING RATINGS
There is headroom to improve parking within Central Milton Keynes, particularly in terms of price and ease of finding
space. With car the main mode of transport, ensuring a more seamless parking experience will help to retain workers
within the city when they consider their next career move.
How would you rate Central Milton Keynes in terms of the following
Q aspects?
3.5
2.3
2.1 2.2
Ratings /5
Price of parking Ease of finding a parking space Overall parking experience Ease of wayfinding
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceTYPICAL PARKING LOCATION
The majority of respondents favour Standard Tariff parking over Premium Tariff due to associated cost savings.
Convenience plays more of a role for those who park in Premium spaces, showing a willingness amongst some to pay
extra for a more convenient experience.
Q Which parking spaces do you mainly use?
WHY DO YOU TYPICALLY USE THE STANDARD TARIFF PARKING SPACES?
16%
80% 20% 14% 1%
7% CHEAPER THAN UNAWARE OF
CONVENIENCE OTHER*
PREMIUM PREMIUM TARIFF
Notes: *‘Other’ predominantly = employee permits
WHY DO YOU TYPICALLY USE THE PREMIUM TARIFF PARKING SPACES?
78%
58% 47% 11% 5%
Standard Tariff (Purple) Premium Tariff (Red)
EASIER TO GET UNAWARE OF
Other CONVENIENCE OTHER
A SPACE STANDARD TARIFF
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceCONSIDERATIONS WHEN PARKING
While convenience is still an important factor, the price of parking is the most important consideration when choosing
a parking location.
Thinking of parking Central Milton Keynes, how important are the
Q following to you? Which of the following is most important to you?
64%
If rated the same, which is more important:
52%
45% 55%
CONVENIENCE COST 31% 30%
% of Resp
8% 8%
2% 4%
0% 1%
NOT AT ALL NOT THAT NEITHER FAIRLY VERY
IMPORTANT IMPORTANT IMPORTANT NOR IMPORTANT IMPORTANT
UNIMPORTANT
Convenience Inexpensive parking
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceTHE PARKING EXPERIENCE
The importance of convenience is reflected in the fact that workers are only willing to walk a maximum of 8 minutes
from a car park to their place of work. High demand for technology to ease the parking experience shows an
opportunity to provide a more seamless journey for workers and appease their desire for a convenient commute.
Maximum time prepared to walk to Would consider using a mobile app to Would consider using digital parking
workplace once parked locate available parking space information to locate available spaces
8.3 84% 94%
minutes Yes Yes
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceBARRIERS TO PARKING TECHNOLOGY
Of those who would not use a mobile app, a key barrier is the perceived danger associated with using a phone while
driving, as well as the issue of people vying for the same spaces. Lack of trust in the accuracy of digital parking
information is a key barrier to respondents wanting to use this type of technology.
WOULD NOT USE A MOBILE APP TO LOCATE WOULD NOT USE DIGITAL PARKING
16% AN AVAILABLE PARKING SPACE 6% INFORMATION TO LOCATE AVAILABLE SPACES
“Because it is illegal to use your phone whilst “In the morning people are in a rush- stopping to
driving” look at signs is not viable.”
“100 other people would
“Do not have data “Don't find them
be using the app for the “Doubtful if it's accurate”
plan” reliable”
same space”
“Can’t use when driving and by the time you get “No, still too many people chasing the same
to space somebody may have got to it” space”
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceFEASIBILITY OF PARK & RIDE AND
‘HOP ON-HOP OFF’ BUS SERVICES
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©CACI 2018 | CCI | Commercial in ConfidencePARK & RIDE: AWARENESS & USAGE
Use of Park & Ride is currently low, with inconvenience and the length of travel timing serving as the biggest barriers
to engagement.
Are you aware of the Park & Ride When you travel round Milton Keynes, how often do you
Q available from the coachway at Q use the Park & Ride? Q Why did you not use Park & Ride?
Junction 14 of the M1?
8%
Always 16% 44% INCONVENIENT
AWARE & JOURNEY TO WORK/HOME
USED
Often 16%
36% TOO LONG
63% Sometimes 16%
25% OTHER
(key factor: does not service
areas where respondent lives)
AWARE, NOT
Rarely 32% PREFER OTHER MODE OF
USED
19% TRANSPORT
I have only used it once
29% 20%
before
11% TOO EXPENSIVE
UNAWARE
Source: MKCCM 2018 Notes: Respondents who are ‘aware, not used’ or who only use
‘rarely’/used ‘once before’, are ask why they do not use Park & Ride. 26
©CACI 2018 | CCI | Commercial in ConfidencePARK & RIDE: OPPORTUNITIES
For the majority of respondents, cheaper costs and a non-stop service to the city centre would not encourage them to
use the Park & Ride more often, suggesting there is limited interest in an improved Park & Ride service.
How likely would you be to use the Park & Ride more often, if the cost was discounted to be £1 per
Q person per day, and provided a non-stop service directly to the city centre?
40%
WOULD BE MORE LIKELY
26% TO USE THE PARK & RIDE
% of Resp
19%
16%
14%
10%
Not at all likely Not that likely Neither likely nor unlikely Quite likely Extremely likely
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceENGAGEMENT WITH CENTRAL MILTON KEYNES
The majority of respondents do not regularly visit other areas of Central Milton Keynes on a work break. This echoes
additional comments, which reference concerns of losing a parking space during work hours.
When you’re at work, how often do you leave your workplace at break times to visit other areas in
Q Central Milton Keynes?
WOULD VISIT OTHER AREAS OF
69% CENTRAL MILTON KEYNES MORE
OFTEN IF IT WAS EASIER TO TRAVEL
32%
28%
21%
% of Resp
11%
8%
Never Rarely Sometimes Often Always
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceBUS SERVICE USAGE
There is headroom to encourage greater use of the bus service to drive more frequent engagement with the wider city
centre offer.
When you visit Central Milton Keynes, how often do you use a bus service to connect with other
Q areas in the city centre (not including Park & Ride)?
Rating of bus service
70%
3.3
% of Resp
14%
8% 5%
3%
Never Rarely Sometimes Often Always
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceOPPORTUNITY FOR A ‘HOP ON-HOP OFF’ BUS SERVICE
A ‘hop on-hop off’ bus service would likely gain strong traction among workers. Marketing of such a service should be
set in the context of its benefits in connecting users with the activities they would like to be able to conduct around
Central Milton Keynes, this will help overcome current reluctance to do so due to issues of losing a car parking space.
How likely would you be to use a ‘hop on-hop off’ bus Would you consider using the ‘hop on-hop off’ bus service to travel around Central Milton
Q service, if one were available in Central Milton Keynes? Q Keynes for the following activities? (If gave a rating of 3,4,5 for likely to use the service)
Extremely
12% Shopping 88% 12%
likely
Leisure facilities 71% 29%
40%
% of Resp
Dining out 69% 31%
22% Getting to & from business related
64% 36%
activities
15%
Not at all Services 55% 45%
11% likely
% of Resp
Likelihood to use 'hop on-hop off'
bus service Yes No
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceOPPORTUNITY TIMES FOR A ‘HOP ON-HOP OFF’ BUS SERVICE
There is appetite for a ‘hop on-hop off’ service starting early in the morning and finishing late in the evening.
Frequency and reliability of such a service will be a key factor in encouraging engagement.
If a ‘hop on-hop off’ bus service were available, what is the
Q earliest/latest time you would consider using the service?
Earliest Latest
31%
24% 25%
% of Resp
15%
14%
12% 12% 12% 12%
11% 10% 11%
6%
4%
I don’t From 6 am From 7am From 8am From 9am From From I don’t Until 6pm Until 7pm Until 8pm Until 9pm Until Until
know 10am 11am know 10pm 11pm
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceIMPACT OF CHARGING FOR A ‘HOP ON-HOP OFF’ BUS SERVICE
The majority of respondents would consider paying a small fee for a ‘hop on-hop off’ bus service, but would be more
inclined to use it if it were free. With cost and convenience both important factors for commuters, costs of alternative
services will be a key consideration in encouraging workers to shift away from the convenience of travelling by car.
If it costed a small fee to use the ‘hop on-hop off’ bus service,
Q would this impact how often you would consider using it?
Yes – I would use the service, but would
Yes – I would only consider using the No – it would not impact how often I
consider using it more often
service if it were free would consider using the service
if it were free
63% 25% 12%
Source: MKCCM 2018
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©CACI 2018 | CCI | Commercial in ConfidenceADDITIONAL COMMENTS
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©CACI 2018 | CCI | Commercial in ConfidenceKEY THEMES & ADDITIONAL COMMENTS
“More parking spaces need to be made “Parking for work purposes has “I choose to work from home most days due to the
TRAVELLING AROUND MK available i.e Multi storey or using the reached a point now where I inconvenience and time constraints of finding a
Cost & Provision
empty land for extra spaces rather than have actually changed my work parking bay close to my place of work”
Key themes:
leaving it overgrown. Changing the red hours”
bays to provide more affordable parking “Lack of parking is the key problem. If you start
Parking availability for workers”
“The cost of parking is way too work at 9:30, you are unlikely to find a space
high and being able to find a nearby to your office. During the winter, this
parking space is not easy. Have means an unsafe walk for people to wherever
“Make it cheaper, more free spaces,
to arrive over 30 minutes before their car may be. Women have been approached
more spaces, less premium charges”
Public transport work to find a space” and attacked in the recent past”
“Having a park and ride “I don’t think buses are often that reliable “Frequent and increased bus services provided from
from the North - A5 would and they are constantly increasing prices. Luton to Milton Keynes (currently only one bus per
Public Transport be great. I would use this I also find walking on redways can feel or hour, or two buses per hour during peak time). Also
Cost of parking service to park and then be unsafe in some areas as they are very more bus stops in MK itself for services from Luton.
either bus or cycle in. hidden away and dark” Direct and reduced price train routes from MK to
Currently I am too remote to “Park & Ride is a fantastic idea but when Luton (currently on long routes)”
consider using other options you do the school drop off there is not the “A tram system would be more convenient if it were to
Navigating Milton (bus, train etc) and so will time spare to wait for a bus and the 9:15 go to the outskirts of MK as well. I personally would
always rely on the car for at not use a Park & Ride service because I would have to
bays are nearly always taken well before
Keynes least part of the journey”
9am” drive to get the bus, which is counterproductive”
“As an American
Navigating Milton Keynes
designed city in the “Generally easy
“A lot of congested areas “I think CMK is well city to get around” “Travelling around
UK, it doesn't work.
Traffic Parking is difficult to
making traveling around
planned , accessible during rush hour
MK longer than necessary” times is not great.
find and navigating and pleasant”
“The grid map There are so many
round MK is a pain.
definitely makes it roundabouts and you
Putting roundabouts
Safety in instead of traffic “Far too much traffic, too “The roundabouts easier to travel get stuck at each
make it easy to get around MK” one…”
lights would help many roundabout”
enormously” round Milton Keynes”
Source: MKCCM 2018
34
©CACI 2018 | CCI | Commercial in ConfidenceAPPENDIX
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©CACI 2018 | CCI | Commercial in ConfidenceACORN
Acorn is a geo-demographic classification that segments the UK population
according to their lifestyle, lifestage and affluence.
Classifies every
UK postcode
Available at 3 levels:
6 Categories, 18 Groups
& 62 Types
Common language across
media, agencies and
Size marketing organisations
Represents
UK Pop.
36
Source: Acorn ©CACI 2018 | CCI | Commercial in ConfidenceThis report contains information and data supplied by CACI Limited that may (a) be created in whole or part using forecasting or predictive models
and/or third party data and are not guaranteed to be error free by CACI, (b) contain data based on estimates derived from samples, and/or (c) be
subject to the limits of statistical errors/rounding up or down. Except for title warranties all other implied warranties are excluded. CACI Limited
shall not be liable for any loss howsoever arising from or in connection with your interpretation of this report.
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