Damien Hirst, Butterfly Rainbow, 2020 Damien Hirst and Science Ltd. All rights reserved, DACS 2020 - 1HQ
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Monthly
inspiration
13
Damien Hirst, Butterfly Rainbow, 2020 ©Damien Hirst and Science Ltd. All rights reserved, DACS 2020
Emily 1HQ Comments
Crisps Kate Zilio
1HQ Client Director
This period we’re living through has brought out the best in brand altruism and community - Crocs offering
10,000 pairs of free shoes a day to healthcare workers, and Tesco boosting their food donations program to
name just a couple.
Emily Crisps, however, have gone against the movement of the dominant “we’re in this together” brand
mantras. Their campaign is designed on the premise that, as luck would have it, they have launched their
first outdoor campaign at a time when no-one will see it. But you make your own luck and, sometimes, to do
so requires a bit of courage.
A few months ago, Emily Crisps bought some outdoor media space thinking April would be the perfect
time to run a campaign. While many brands may have pulled out given the current state of affairs, Adam
Draper, MD, told his marketing team to embrace the moment as a unique opportunity.
So, instead of pulling the campaign, they adjusted the creative to draw humour from the position they
found themselves in. They have injected a much needed light-heartedness during a period of national
emergency, and created a level of interest and awareness that may not have otherwise been possible.
While vegetable crisps may not have been on everyone’s panic buying shopping list, I hope this
campaign establishes Emily Crisps in the hearts and minds of consumers long after lockdown has been
1 lifted. It goes to show that a little levity can go a long way. 1HQ Monthly Inspiration | 13
Stay Sane Stay Safe Studio Lennarts & de Bruijn and Overdeschreef, based in The Netherlands, have come together to bring us the Stay Sane Stay Safe campaign. They are asking for designers to help everyone to stay at home, so our lifesavers can do what they do best: save lives. The campaign is calling all visual communication gurus to design posters to omit positive vibes and inspire the general population to stay at bay. Each designer will be credited on the poster, website and social media, helping to promote creative work. Download the posters to encourage others to become a remote hero too. Share them on a social media of your liking or print them out and stick them on your window. Read more here 2 1HQ Monthly Inspiration | 13
Brewgooder
Social good is at the heart of the Brewgooder brand. Typically they brew and sell beer to help fund clean drinking water products across the globe, and whilst this
remains their core mission, they are starting to do their part to support those on their doorstep. Helping to recognise the everyday commitment of our NHS champions,
they are asking you to buy them #OneOnUs, for when they are ready to enjoy it. So far, 5,456 rounds have been donated, complete with messages of support and
appreciation.
Read more here
3 1HQ Monthly Inspiration | 13
Nike Strikes Again Nike has produced a new ad, aimed not to sell more sneakers but rather to get people to take seriously the concept of social distancing to slow the spread of coronavirus. The ad has been reposted by a list of Nike athletes, with many autographing the bottom to add a personal touch to the endorsement. From LeBron James and Cristiano Ronaldo to Carli Lloyd and Michael Jordan, all spread the message by posting Nike’s new ad to Instagram. Nike, its leaders, and its foundation are also donating $15 Million to various response efforts. Nike is also promoting their latest virtual venture – The Living Room Cup – a digital series, offering a new space to compete against Nike pro athletes through weekly fitness challenges. Read more here 4 1HQ Monthly Inspiration | 13
Say Yes to
the NHS
Global bridalwear brand Pronovias are on a mission to show that #loveconquersall. Despite the
gloomy outlook, they have decided to be a force for good, donating wedding dresses to
hospital-employed brides to be, working on the frontlines of the COVID-19.
Pronovias Group, based in Catalonia in Spain, first piloted the program in China at the beginning
of the year and has already provided many engaged Chinese nurses and doctors with beautiful
wedding gowns. They are now extending the initiative further afield to other countries badly
affected by the crisis.
The company is offering dresses from a range called “The Heroes Collection,” with the aim to
celebrate the extraordinary and selfless dedication of the frontline healthcare staff fighting
against this global pandemic.
Read more here
5 1HQ Monthly Inspiration | 13
BrewDog Sanitiser BrewDog have been blown away by the number of requests from those at the front line who have (or will soon) run short of sanitiser. They have delivered free cases to Aberdeen Royal Infirmary’s Intensive Care Unit and are continuing to work to distribute to keyworkers across the UK. They have packed and donated over 50,000 units to the NHS and local charities and recently set up a second packaging station at their brewery, enlisting extra team members from their closed bars to help pack even more. Container availability has been interesting, however, they have overcome the challenge by packing the sanitiser in anything suitable, including BrewDog small beer bottles (to be used to refill other containers). Read more here 6 1HQ Monthly Inspiration | 13
A free pair for healthcare Crocs’ goal has been to keep people comfortable in their own shoes and now, in the face of adversity, there are certain individuals who need that feeling more than ever. Offering healthcare workers, in both the US and UK, the opportunity to receive a free pair of shoes, Crocs are thanking heroes for their efforts in the fight against Covid-19. They will also be donating up to an additional 100,000 pairs of shoes to be distributed across a number of select healthcare facilities and organisations. Read more here 7 1HQ Monthly Inspiration | 13
Food Love
Stories
Tesco found that two-fifths of Brits have revived their passion for
cooking whilst staying at home during the lockdown, with 89% of people
polled saying they plan to keep up the habit. During these uncertain
times, the nation have turned to cooking to help bring them closer to
family and friends, be that in real life or virtually.
Tesco have launched the next instalment of ‘Food Love Stories’ with an
ad celebrating the unifying power of food during the coronavirus
pandemic. ‘Your Food Love Stories’, shows members of the public
making food in tribute of their loved ones, alongside the words of
encouragement: "Dedicate the food you love to the people you love.”
Read more here
8 1HQ Monthly Inspiration | 13
Whassup,
Bud?
Budweiser has re-recorded the audio for its iconic 1999 advert to make it more
relevant to people in lockdown, encouraging them to connect with others. The
decision to remake the ad comes after YouGov research found that one in five
Britons is living alone during lockdown. It aims to show the importance of
staying in touch with friends and family, ending with the line: ‘Buds support
buds. Check in on yours’.
In the US, Budweiser has enlisted sports stars including basketball players
Dwyane Wade, Chris Wade and Candace Parker to create a new version of the
ad in which the stars take part in a FaceTime call where they ask each other,
‘Whassup?’.
Read more here
9 1HQ Monthly Inspiration | 13Fake-Away
Under normal circumstances, the Golden Arches would prefer you swing by
to pick up that Happy Meal, but things are anything but routine these days.
Instead, they are helping stay-at-home parents to recreate Happy Meal
Boxes, Having noticed the plight of homebound and weary parental units
loosing their final bargaining chip. McDonald’s UK has released a Happy
Meal Template as part of their home ‘Family Fun hub’. Just take the Dieline
of the box, fold it up, throw a tiny toy in there and voila, happiness
unboxed.
Read more here
10 1HQ Monthly Inspiration | 13Say it with
Emojis
&Walsh has created a new set of emojis, from every design in-joke for
graphic designers and a set for the wider world based on working from
home and life in ‘2020’. Seeing a need for a new language to make it easier
to communicate and provide light-hearted relief amid the crisis, the emojis
are helping us to express ourselves in isolation.
The graphics reference aspects like being tight on cash, general feelings of
stress, confusion, what to wear for a virtual meeting, depressing news
headlines, and wanting to ‘reset’ 2020. They also cover all the tropes of
designer life, from deadlines to laptop stickers, imploding inboxes, file
naming and eyedropper usage, not to mention tweaking Adobe icons to
comedic effect.
Read more here
11 1HQ Monthly Inspiration | 13Wok from home Pining for a katsu curry from your couch? UK-wide chain Wagamama has just launched an online cooking channel so viewers can ‘wok from home’. Wagamama will release videos on Wednesdays and Fridays presented by the restaurant’s executive chef Steve Mangleshot. In each video – streaming on the noodle chain’s Instagram, Facebook and YouTube channels – Mangleshot will take viewers through how to create some of the group’s most iconic dishes from scratch - including katsu curry, wok-fried greens and yaki soba. He will also answer your burning questions, from the best wok to use for stir-frying greens and ways to adapt the recipes for a gluten free diet. Read more here 12 1HQ Monthly Inspiration | 13
thank
you.
Damien Hirst, Butterfly Rainbow, 2020 ©Damien Hirst and Science Ltd. All rights reserved, DACS 2020You can also read
