MOVES - ON THE WAY, BY THE WAY - AVPN
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THE COMMUNITY THAT MOVES YOUR BUSINESS
ON THE WAY, BY THE WAY
PITCH DECK | MAY 2021
hello@piggyback.sg
TEAM
• Founding Team has a common background from
the Public Service sector (People’s Association,
Workforce Singapore, Singapore Armed Forces,
Nanyang Technological University) where they Willynn Ng Alex Ong
saw and understood the social gaps in terms of Founder & Chief “Experience” Co-Founder & Chief Commercial
food waste, income gaps and the lack of (Strategy, Fundraise, Partnerships) (SMB Partnerships, Events)
social capital. Past Experiences: People’s Association, Nanyang Past Experiences: People’s Association, Workforce
Technological University, oBike Asia) Singapore, National Community Leadership Institute)
• Depth of Experience in Ecosystem Building,
Community Engagement and Outreach, Logistics
Planning, Supply Chain Management,
Warehouse Setup, Partnerships, Training and
Development and Urban Mobilities.
• For the Singaporeans, by the Singaporeans.
Roy Cheong Teng
• Fun fact: The 3 key team members are full- Chief Operations
fledged vegetarians. ☺ (Logistics, Warehousing & Supply Chain Management)
Past Experiences: Singapore Armed Forces, foodpanda (pandamart), HiMart
How it begins?
FOUNDER’S CHILDHOOD
• Grew up in big brood and a lower income family.
• Father is a karang guni man, used to work many jobs to support the
family and do deliveries through phone calls, thermal receipts and rental
pickup even till today.
• Despite having less, my parents are my inspirations who are always there
to help others.
2020
OUR STORY 1) The year of testing out some of the
functions such as group buys to p2p
model.
2018 - 2019 2) Realised that food waste issue in
1) Hand sketched the initial UXUI design. Fundraise for
Singapore is real as friends of SMBs
2011-2017 2) Signed a short term sub-contract with WMG
shared their sorrow on wastage and
The experience in for parcel deliveries to test out the ground ops Pre-Seed/
finding how to integrate community and
Public Sector made us and issues for delivery to finetune the UXUI.
sustainability altogether.
Seed Round.
realized that we can 3) Worked with local eCommerce businesses to
3) Worked with home-based/
do more, and faster. To deliver their products and understand what
microbusinesses.
help the community they are looking in terms of app.
4) Worked with other 3PL to facilitate cross
and NPOs/ VWOs. 4) Onboarding walkers, drivers-partners to
borders eCommerce business.
deliver items.
2011 2018 2019 - 2020 2021
The initial idea 1. Incorporated Piggyback 1) Exploration on reducing food surplus in the 1) Founder went full-time.
was birthed in however realized the mobile early 2019 and on-demand tasks curation. 2) Launched https://shop.piggyback.sg to
the bedroom due app development is not cheap 2) Curate marketing campaign to gain awareness create an unified platform to house
to pregnancy thus went into the R&D phase. and for recruitments/ partnerships. heritage and homegrown brands under
cravings. 2. Went to test out with family 3) Participate in IMPACTECH Accelerator Program. the same roof, assisting the SMBs to reach
members to garner feedback 4) Did eCommerce business delivery as a part- out to bigger communities and for the
on the UXUI design of the app. time as the founding members worked full-time Community to simplify the purchases with
to get money for the app development. the brands respectively.
Founder’s 5) Manage to engage an mobile development to 3) Onboarding potential SMBs
Childhood create a rapid prototyping however 2020
made the plan changed.
Notable Partnerships
1. Worked with Carousell for their blessings campaign
during Christmas.
2. [Launched] the MVP via https://shop.piggyback.sg in
May 2021 to facilitate an unified platforms for the
local heritage and homegrown brands to embrace
digitalization and also reach out to the Community.
Special mentions to all our brands and business partners,
parcel contractors, 3PLs who’ve walked through the journey
with us from 2018 and counting.
COMPETITIVE ADVANTAGE
1. Connecting the SMBs with the Community altogether via Clustering and spurring the need for
digitalization (O2O).
2. Reduce food waste (surplus) with potential to white-label undesired products (nearly-expired products,
uglyfood/ unsold products with short shelf lives) for reselling to the community through community
groupbuys/ p2p methods.
3. Curate experiences and educate the Community to repurpose food surplus and exploration on
Corporate CSRs.
4. Promote and revive the Kampung Spirit through the network of parcel walkers, delivery partners and
community hosts.
5. We are a community catalyst and (future plans) a voice for the Microbusinesses and Gig Economy.
Small, Medium
Businesses Community
Defined as Local SMEs, Homegrown Brands,
Heritage Brands, Mum&Pop Stores, Home-Based
Anyone ☺
Businesses
Source:
OPPORTUNITIES https://www.emarketer.com/content/china-social-commerce-makes-up-11-6-of-retail-ecommerce-sales
Indonesia USA Indonesia
Ecommerce Social Networking Microentrepreneurs
Potential IPO (2021) Potential IPO (2021) Seed (2021)
SEA SEA Indonesia
Ecommerce+ Platforms+ Platforms+
Unicorn (2021) SPAC (2021) Potential IPO (2021)
SEA Indonesia Vietnam
Ecommerce Social Commerce Social Commerce
Unicorn (2021) Series B (2021) Seed (2021)
PROBLEM STATEMENT Businesses:
1. Limited channels to resell their nearly expired items/
unsold items/ uglyfood.
2. Limited channels for home-based businesses to sell their
products except their channels.
3. Unable to own inhouse fleet and paying high fulfilment
cost for small quantities and sizes.
4. Areas that might be hard to reach/ out of the way and
unable to cover costs.
5. Partial of the SMBs (e.g. local heritage brands, mum&pop
Sources: Mothership, May 2021 stores)are low-tech and resistant to technology.
6. High cost for location-based/ localized marketing.
“
In 2019, Singapore generated around 744 Community:
million kg of food waste. That is equivalent 1. No transport means for bulky items purchases.
to 2 bowls of rice per person per day, or 2. Difficulty in travelling for the physical-challenged.
around 51,000 double decker buses. 3. Unable to fulfil purchases due to commitments.
4. Places out of the way (not on the way for one.)
” 5. Unable to purchase items (nearly expired items/ unsold
items/ uglyfood) without having to face the social stigma.
6. Unemployment/ need for passive income.
towardszerowaste.gov.sgWORKING TOWARDS
THE SUSTAINABLE FUTURE
WITH THE COMMUNITY MODEL
REDUCE FOOD HELPING THE STRENGTHEN REDUCE THE
WASTE/ BUSINESSES & COMMUNITY CARBON
SURPLUS COMMUNITY NETWORKS FOODPRINTSHow can SMBs work with us?
• List the curated products (from normal products to nearly-
expired/ uglyfood/ unsold products) with us.
• Phase 2: Services
• Location for Experiential Workshops/ Education Outreach.
• E.g. Experiential Workshops using ugly fruits/ excess to make fruit enzyme.
• E.g. Urban Community Kitchen – Sharing of recipes to “repurpose” leftovers.
• E.g. Sharing of the Heritage Story behind the brand to prolong legacy.
• Potential Vendor-Choice for Corporate CSRs’ activities.
• Helping the lower income to uphold their dignity especially for the children to grow
up positively.
• A platform for Corporates to facilitate their CSR programmes.
• Outsource their delivery through the P2P model and bulk up
their orders for lower logistics cost.How will the Community benefit?
1. Get to know all the good lobangs within the heartlands/ estates.
2. Help the local business and heritage brands to optimize their
operating expenses and reduce costs.
3. Get to know your neighbours and community info ☺
4. Support system – knowing that your neighbour(s) might have similar
experiences and able to resonate.
5. Platform to get additional income.
6. Save the earth and money at the same time. :)
7. Comfort to get the items to the doorstep or ease of convenience.USE OF SEED FUND REVENUE STREAMS • Manpower Hiring and • Profit-Sharing (10%) Operations Cost • Product Margins (managed by • Warehouse Expansion in-house) • Product Development and • Advertisement Fees Enhancement • In-house Logistics • Marketing Campaigns and User Acquisitions • (Community) Events and Projects for Brand Awareness
FUTURE PLANS (5 YEARS)
Users’ Growth Partnerships
• Curated localized contents to spur user
Market Expansion • Established partnerships that strengthen
• Malaysia the mission of the business (Pick Network,
growth. Contents can be in local dialects/
• Thailand Government agencies, etc)
slangs.
• Experiences
Payment Verticals Expansion
• At current moment, there is no plans to • Exploration of the Social Services sector. PB PIF Initiative
have our own payment platform thus to • Mental Health/ SOS • Yearly CSR to work with various
work with established co for payment • Offline - Community Fridge/ Kitchen partnerships to help the underprivileged.
partnership. • Experiences
Association or Co-Op for Training Academy PB Ventures
• Extending microloans to
the Gig Economy • For SMBs to understand market trends.
Microentrepreneurs.
• Benefits Curation • For Community to learn digital skillsets
• Extending grants for ground-up
• Education Opportunities and knowing how to scale their business.
initiatives.“
9 alphabets are donned in small letters as we believed that
one should not “belittle” themselves and a small effort can
lead and build great things of the future.
”
hello@piggyback.sgCOLLABORATIONS If fundraise is not on the table, we would like to take this opportunity to check in on a possible collaborations with you/ your organization for community-oriented projects. Let us know if you are keen to explore further on this. ☺
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