NEW PRODUCT INNOVATION - DISRUPT OR BE DISRUPTED - Lewis Ng Chief Business Officer PropertyGuru Group - REHDA | Institute
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DISRUPT OR
BE DISRUPTED
NEW PRODUCT
INNOVATION
Lewis Ng
Chief Business Officer
PropertyGuru Group
The utilization of innovative
technology that aims to make
real estate transactions
“ With the rapid digitization of our lives,
means that technology-powered
solutions will be needed to meet the
sheer scale and efficiency needs of the
more efficient.
Let’s Talk
property sector in the years ahead.
Hari V. Krishnan
CEO of PropertyGuru Group ” #PROPTECH
“The Future of Proptech in Asia lies in AI, VR and Blockchain”, Tech In Asia
2
The Future is Digital
Rapid Urbanisation 40 out of 47 of the
world’s fastest growing cities are located in Asia
Evolution of Smart Cities which
requires highly data-driven, as well as
extensive data collection and analysis
Boom of the Millennials who are
technologically savvy, with distinctive expectations
3
Asia Pacific is
at the forefront
of Proptech investment
Source : CB Insight, 2017
3 Trends
“ PropTech is one small part of the wider
digital transformation of #PROPTECH
”
the property industry.
First accepted definition of Proptech by Baum and Dearsley
5
1 | Big Data #PROPTECH
OPERATIONAL EFFICIENCY “in the cloud” Achieve operational scale and agility focusing on innovation instead of infrastructure management ACTIONABLE DECISION MAKING ‘Smart Nations’, Smart Cities’ drive the need for an artificial interpretation of data to make actionable decision making. MARKETING THE RIGHT MESSAGE, TO THE RIGHT PERSON, AT THE RIGHT TIME Fuel business growth by bringing together people, data and processes
ePropertyTrack - Making Data Work For You
Capture Booking Data. In Real Time.
With 24/7 access to real-time inventory status as well
as online payment confirmation, developers can
massively increase their conversions.
Track Data to Optimize Sales.
Real-time automated reports allow for developers to
observe and review performance on the go, as well as
new strategies to get the best out of sales.
2 | Immersive & Interactive Visualization
#PROPTECH
From Anywhere In The World
Rise of Drones
12Aerial perspectives & 3D
mapping = DESIGN & PLANNING
Live construction visualization =
PROJECT MANAGEMENT
Data gathered from inaccessible
areas = SAFER, FASTER
INSPECTIONS3 | Artificial Intelligence
#PROPTECHMACHINE LEARNING that could
pinpoint customer’s needs and adapt
with their changing preferences
IMAGE RECOGNITION that allows
customers to classify, tag and
organize in real-time
BOTS that never sleep to
automate processesArtificial Intelligence & Personalization
AI-enabled hyper-
personalized searchAre You Prepared?
Immersive Personalization
Experiences
#PROPTECH
Service
Sales Excellence
EffectivenessIN PRACTICE
The Challenge
From Clicks to Sales
300,000 Creative (Clicks)
200,000 Website
Activities and
dollars are
Registration Form
2,500 spent marketing
to the many,
50 Qualified for Loan only impacting
the few.
40 Booking
20 SalesPROPERTYGURU MORTGAGE PRE-QUALIFIER
FIRST IN SOUTHEAST ASIAPropertyGuru Mortgage Pre-Qualifier
21Home Ownership – A Distant Dream
71% 92%
M’sians prefer to own
Of that, 37% of
Malaysians are
looking for homes
Of millennials in the affordable
their home than to rent one
can’t afford to category
purchase a (RM300,000-
home* RM500,000)
53%
60%
loan rejection
would like to purchase
their own property within
the next 6 months
rate in 2018
PROPERTY PRICE : 4.4X the median incomeOWN YOUR HOME PropertyGuru Mortgage Pre-Qualifier enables property seekers to increase their chances of securing mortgages Empowers property seekers to make informed property decisions and avoid disappointment of home loan rejection further down the property purchase process Comes with actionable insights from reputable financial advisors to help property seekers qualify for mortgages which would help them attain their aspired homes
Thank You
Lewis Ng | Chief Business Officer
lewis@propertyguru.com.sg
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