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NEWS, COMMENT AND BUYING IDEAS FOR FINE FOOD RETAILERS

PONG CHEESE         HAWKSHEAD RELISH       FEDERATION OF
                                           SMALL BUSINESSES

MATHEW              MARIA                  MICHAEL WEEDON:
MARCH-SMITH:        WHITEHEAD:             WHAT’S NEXT
HOW TO SELL         BOOST YOUR             FOR SMALL
WELL ONLINE P18     BBQ SALES P23          BUSINESSES P12
NEWS, COMMENT AND BUYING IDEAS FOR FINE FOOD RETAILERS - Speciality Food Magazine
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                                                                   12
                                                                         EDITOR’S
                                                                          LETTER
                 4 John Shepherd,
                 MD of Partridges

                 6 Charles Campion,
                 food writer and critic

                 7 Sue Nelson,
                 The FoodTalk Show

                                                                        W
                                                                                    elcome to the May issue
                 30 Lawrence McCarthy,                                              of Speciality Food.
                 Head chef                                                          We are all reacting
                                                                        to the outbreak of Covid-19 in
                 REGULARS                                               the ways that work best for

                 8 Product News             13                          ourselves and our businesses,
                                                                        and so the situation looks slightly
                                                                        different for everybody you
                 12 Viewpoint:                                          speak to. What has emerged as
                 Michael Weedon, FSB                                    a shared experience, however,
                                                                        is the increase in collaboration,
                 13 Trend Watch: Honey                                  partnership and innovation –
                                                                        this has always been present in
                 16 Centre Spread:                                      our industry, and is especially
                 Storecupboard                                          strengthened now.
                 Essentials                                                In line with this, Speciality
                                                                        Food has produced a free digital
                 19 Counterpoint:                                       magazine focused on maximising
                 Cheese Pairing                                         your online opportunities
                                                                        – valuable at a time when
                 30 Last Words                                          consumers are spending more
                                                                        time online than ever. Read it for
                                                                        free at specialityfoodmagazine.
                 FEATURES                                               com/download. I hope you find it
                 11 Creativity in Crisis                                an inspiring and useful resource.
                                                                          Alongside this issue you'll also
                 14 How to Get Home                                     find our annual Cheese Buyer
                 Delivery Up & Running                                  publication, where we explore the
                 ASAP                                                   world's finest cheeses and delve
                                                                        into innovative cheese industries
                 18 Are You Ready For                                   in Europe and beyond.
                 A Successful Online                                      Stay safe and keep in touch.
                 Business?                                              Until next time.

                 22 Welcome to Summer                                   HOLLY SHACKLETON | EDITOR

                 23 Summer Sizzlers
                 26 The Speciality Food
                 Guide to Oils & Vinegars
                 27 Seasonal
                 Refreshment
                 28 The Rise of Goodwill

                                                 @specialityfood
NEWS, COMMENT AND BUYING IDEAS FOR FINE FOOD RETAILERS - Speciality Food Magazine
3

             T                             Coronavirus: how the food and
                      im Rycroft,                                                                                                                              some benefit from the reduced
                      chief operating                                                                                                                          fuel prices.

                                            drink industry has adapted
                      officer, Food                                                                                                                                As a business we’ve had to move
               and Drink Federation                                                                                                                            quickly to adapt to the current
                                                                                                                                                               situation, putting measures in place

                                                to secure its future
             The food chain’s
response to COVID-19 has been a                                                                                                                                that allow us to still operate and
triumph. Having spent decades                                                                                                                                  offer as normal a service as possible
building a lean, highly efficient                                                                                                                              for our customers. Much has been
supply chain that has delivered
high-quality, safe, low-cost food
                                        The outbreak of Covid-19 has impacted producers, retailers,                                                            asked of our entire team who have
                                                                                                                                                               more than stepped up over the last
and drink to UK consumers, in           suppliers and distributors, but they’re not giving up without                                                          few weeks – we are proud to be
the space of a few short weeks we                                                                                                                              doing our bit to keep the supply
absorbed in some cases a doubling       a fight. Speciality Food has reached out to the industry for a                                                         chain moving, supporting the many
of demand with only some selective
and time-limited shortages on
                                        first-hand look at how businesses have adapted, stepped up                                                             retail customers that have remained
                                                                                                                                                               open during this difficult time.
the shelves.
    Our long-standing working
                                                 and diversified to not only survive, but thrive                                                                   Producers, retailers, suppliers
                                                                                                                                                               and distributors are meeting the
relationships with the Department                                                                                                                              challenges of the pandemic by
for Environment, Food and Rural         as long as the market is not fully     focusing on ways to mitigate the                      Nikki Castley, buyer,     diversifying and adapting; none
Affairs (DEFRA), as well as the         functioning, and we will need to       impact of the crisis – through                         Cress Co                 more so than the independent
Department for Business, Energy         move a large number of workers         online videos, blogs and forums like                   The demand for           food and drink retailers who are
and Industrial Strategy (BEIS), the     either out of furlough or back from    the FoodHub on Facebook.                               certain store cupboard   working so hard to be accessible
Department for International Trade      where they’ve been temporarily re-        We’ve seen several websites pop                   items has taken us all     to the communities they serve,
(DIT) and the Scottish and Welsh        deployed.                              up that aggregate info on producers      by surprise, producers included.       ensuring the safety of all those in
Governments have grown even                                                    who are offering D2C deliveries,         Flour, pasta and tinned tomatoes       front and behind the tills. Many
deeper during this crisis. There                     Jason Gibb, co-founder,   most notably Stock Up Small, and         appear to be the ‘essentials’ of       of those retailers are now offering
has been a deep, shared sense                         Bread & Jam              the Food & Drink Festival. And           choice and it's been a struggle        on-line ordering, collection and
of purpose on both sides and an                       I always thought that    we’ve seen entrepreneurial brains        keeping all these items in stock. We   delivery services, they have had to
extraordinary energy to resolve                       the food and drink       flexed to the max with everything        are fortunate that we operate our      adapt to survive. My hope is that
the daily – sometimes hourly –                      start-up community         from shared fulfilment facilities        own fleet of vehicles so not reliant   these businesses will continue to
challenges we faced.                    was an incredibly supportive,          (like Snaffling Pig’s amazing offer to   on a third party, our deliveries out   be supported by their customers’
   Our next task is clear: designing    collaborative group, but the way       fellow brands) to clever marketing       to customers have not been too         existing and new long after this
and implementing the best possible      we’ve reacted during the COVID-        stunts like Signature Brew’s ‘Pub        badly affected and we have seen        crisis is over.
return to full operation across food    19 crisis has exceeded even my         in a Box’ which comes complete
and drink manufacturing. This           expectations. We’ve seen a huge        with snacks, music quiz, beer mats,           The fine food and drink industry is
is a complex planning challenge,        number of service providers            an exclusive playlist and of course
involving careful sequencing and        offering free support and up-to-date   delicious beer. We’ve obviously          meeting the challenges of the pandemic by
the need to consider multiple
inter-dependencies. Government
                                        advice to start-ups – at Bread & Jam
                                        for example we ran a successful
                                                                               been hit extremely hard, some may
                                                                               not make it, but many I believe will
                                                                                                                         diversifying and adapting; none more so
support will need to be sustained       free daily webinar for two weeks       come out stronger.                             than independent retailers

                                                                                                                                                                          See answers on page 30
                                                                               specialityfoodmagazine.com
NEWS, COMMENT AND BUYING IDEAS FOR FINE FOOD RETAILERS - Speciality Food Magazine
4
                                                                                                                                                                 THE WINNERS ARE:
“Whenever normal                                                                                                                                                 BAKER OF THE YEAR

returns, it will be                                                                                                                                              Lovingly Artisan, Cumbria

                                                                                                                                                                 BUTCHER OF THE YEAR
wonderful”                                                                                                                                                       Brace of Butchers, Dorset

                                                                                                                                                                 CHEESEMONGER OF THE
                                                                                                                                                                 YEAR AND NORTH WEST
                                                                                                                                                                 REGIONAL WINNERS
                                                                                                                                                                 The Courtyard Dairy, North Yorkshire
                                          and stopped local deliveries.

                                                                                 Farm Shop & Deli
                                          On one day alone more than 10                                                                                          DELICATESSEN OF THE YEAR
                                          members of staff were absent and                                                                                       AND SOUTH EAST REGIONAL
                                          it became imperative to record the                                                                                     WINNERS

                                                                                 2020 award winners
                                          reasons – self isolating, shielding                                                                                    Panzer’s, St John’s Wood
                                          or, for various reasons, choosing
                                          not to attend. It was a week of
                                                                                                                                                                 FARM SHOP LARGE RETAILER
                                                                                                                                                                 OF THE YEAR AND SOUTH
    JOHN SHEPHERD
      PARTRIDGES
                                          chaos and even some suppliers
                                          requested payment upfront
                                                                                 revealed online                                                                 WEST REGIONAL WINNERS
                                                                                                                                                                 Strawberry Fields Farm Shop and

O
                                          before delivering. There was the                                                                                       Restaurant, Devon
          ut of all the articles I have   added pressure of enforcing the
          written for Speciality          two metre rule, limiting customer      The Farm Shop & Deli Show has been postponed to 7th-9th                         FARM SHOP SMALL RETAILER
          Food this has been the          numbers, reducing trading hours,       September due to Covid-19, but the announcement of the                          OF THE YEAR AND MIDLANDS
                                                                                                                                                                 REGIONAL WINNERS
most difficult. It is not easy to write   answering the ever-ringing             winners of the Farm Shop & Deli Awards still went ahead                         Welbeck Farm Shop,
about such painful experiences            phones, encouraging card               via social media on 30th March. Spanning over 11 different                      Nottinghamshire
that remain ongoing. For us at            payments only and getting the
                                                                                 categories, the awards recognise the best speciality                            FISHMONGER OF THE YEAR
Partridges the Coronavirus period         staff to wear face masks
started on Friday 6th March. It           and gloves.                            retailers across the UK.                                                        Cross of York, North Yorkshire
was the first day of panic buying             By the week commencing
                                                                                 The coveted Retailer of the year prize went to Andy & Kathy Swinscoe at         FOOD HALL OF THE YEAR
with sales up 26% on the previous         March 30th we had reached a                                                                                            AND SCOTLAND REGIONAL
                                                                                 The Courtyard Dairy, who also scooped Cheesemonger of the Year and the
year and customer numbers up              degree of stability. There was a                                                                                       WINNERS
                                                                                 North West regional title. Andy Swinscoe said, “We were thrilled, it’s such a
16%. This trend continued over            reduction in sales of about 10%                                                                                        The Crieff Food Co, Perthshire
                                                                                 great achievement and completely unexpected. It’s a great boost to us and
the weekend of 7th and 8th and            from last year, but some staff
over the following two weeks,             were returning and supplies were       the team, especially in these uncertain times; something to smile about!”       GREENGROCER OF THE YEAR
                                          increasing. We resumed online             Also highlighted was Welbeck Farm Shop, which won both Small Retailer        K.D.Davis & Sons (The Greengrocers)
eventually slowing down on 22nd
                                                                                 of the year and were the Midlands regional winners, and The Crieff Food Co      Ltd, South Yorkshire
March. It was during the latter           deliveries (with over 100 orders
                                                                                 in Perthshire, who won three awards including Newcomer of the Year.
week that we recorded our highest         on one day) but with the caveat of                                                                                     ONLINE BUSINESS OF THE
                                                                                    Broadcaster, journalist and chair of judges Nigel Barden commented,
sales ever, over 73% above the            delay, and we restarted deliveries,                                                                                    YEAR
                                                                                 "The quality of the finalists has shone through in recent weeks as they have    Dukeshill Ham Co Ltd, Shropshire
same week in 2019 - outstripping          albeit doorstep only.
                                                                                 become even more crucial fulcrums of their communities, championing
Christmas week – although                     It is sometimes a challenge
customers were now down by                to maintain morale. But there          our artisan food and drink producers, farmers, bakers and fishing folk.         VILLAGE STORE / LOCAL SHOP
                                                                                 They’ve also adapted quickly to the pandemic by delivering goods and            OF THE YEAR
28%, but average spending rose            are positives. The staff have                                                                                          Fittleworth Stores, West Sussex
                                                                                 making payment online, or over the phone, easily do-able and helpful to
over the month by 40%.                    been brilliant and the bond with
                                                                                 the consumer. Also the importance of the existing online food and drink
   Every item we had on the               customers has been strengthened.                                                                                       NEWCOMER OF THE YEAR
                                                                                 retailers has been highlighted and it’s likely that the traditional way of      The Crieff Food Co, Perthshire
shelves sold, with the emphasis           Many have expressed gratitude to
                                                                                 shopping has changed for ever. Our finalists have been at the forefront of
on pasta, rice, eggs, flour, sauces,      us for remaining open. We are still
bread, biscuits, chocolate,               trading unlike other retailers, the    providing the finest of British produce to appreciative and increasingly        RETAILER OF THE YEAR
                                                                                 thankful customers and it’s a privilege to salute and acknowledge them."        The Courtyard Dairy, North Yorkshire
water, wines, fruit and veg and           business rates abolishment for one
delicatessen items. Shelves               year has been a lifeline and we will
were becoming empty and staff             of course get through this.
were significantly reduced as                 My main longing is for things
Government guidelines directed.           to return to normal – the very
   By week commencing Monday              same normal I used to complain
23rd March we had closed the              about in these articles, although
café and the patisserie counter           in some ways it may never be the
(cakes being an area where sales          same again. But whenever normal
declined) and consolidated the            returns, in the words of Daniel
deli. We suspended online orders          Defoe, “it will be wonderful.”

                                                                                         @specialityfood
NEWS, COMMENT AND BUYING IDEAS FOR FINE FOOD RETAILERS - Speciality Food Magazine
5

TALKING POINT: STAFFING                                                      Contactless limit increased                                                       “E-commerce has been around
                                                                                                                                                               for a long time and it’s certainly

                                                                             in light of “extraordinary
                                                                                                                                                               here to stay, but in grocery, it’s
                                                                                                                                                               still only a tiny percentage of all
Covid-19 has impacted                 have been utterly amazing at
                                                                                                                                                               shopping transactions. Putting it
independent retailers across the
UK, with some having to make
                                      putting in serious hours to make
                                      these changes and keep the             circumstances”                                                                    simply, people prefer to shop for
                                                                                                                                                               groceries in store. However, there

                                                                             T
difficult decisions regarding         business going.
                                                                                    he limit for in-store                For Will Broome, CEO of               are frustrations with the in-store
staffing. Many retailers have been
able to turn the direction of their   EMMA MOSEY, CO-OWNER                          contactless card transactions      Ubamarket, this is a welcome            experience as it currently stands
                                      OF MINSKIP FARM SHOP:                         has been increased as a            development in the spirit of            (in fact 66% of us are frustrated by
businesses around and explore                       When PM Boris            response to the Coronavirus crisis.       convenience and hygienic                one aspect or another) so a slick,
new avenues, changing the roles                       Johnson                In order to reduce the physical           shopping, and he predicts a             frictionless and more personalised
of current employees and in                           announced the          contact required for PIN entry the        wider move towards contactless          and hygienic experience
some cases taking on new staff.                       national lockdown,     limit has increased from £30 to £45.      shopping in the future. He says,        is required.”
Speciality Food spoke to two                        we were forced
retailers about how their teams                 to make a decision
have come together during             concerning the fate of our shop
this time.

WILL DOCKER, FOUNDER
OF BALGOVE LARDER:
                                      and, most importantly, our
                                      amazing new café that was due to
                                      open on 1st April. With all the café
                                                                             New CBD certification initiative launched
             We had a major           staff already hired and ready to         The Association for the Cannabinoid                         TIER 2 – VALIDATED
              case of all hands       join the Minskip Farm Shop family,                                                                   A Novel Foods application must be validated by the
                                                                             Industry (ACI) has outlined plans for a                       FSA and/or the EFSA (European Food Safety Authority).
               on deck in the run     we had the choice between
              up to the lockdown      making all the staff redundant and     CBD safety initiative                                         Support during this process will be provided by the ACI.
             and a week of being      risking the future of our business,                                                                  This is legally required in order for products to remain
                                                                               It highlights three tiers: being certified,                 in the UK market after 31st March 2021. This should be
         extremely busy while the     or trying to come up with a new
supermarket shelves were empty        business to support the staff we       validated and authorised                                      gained by some companies by the end of 2020.
and their supply chains were          wanted to protect.
                                                                              “The UK is ready to lead the global                          TIER 3 – AUTHORISED
struggling. The team had to work         After a brief business meeting
long hours - they were amazing        over our kitchen table, we             CBD industry"                                                 When a company’s Novel Foods application has been
at keeping up and ensuring our        decided to keep them on by                                                                           authorized by the FSA and/or EFSA, certification will be
                                                                             The Association for the Cannabinoid Industry (ACI) has        granted and subject to annual review.
shelves were fully stocked. We        launching a home delivery service      outlined plans for a new CBD safety initiative, exactly
brought the team in from our          instead. Being torn between            one year before the FSA’s novel food regulations come
café and Steak Barn to help           financial issues resulting in the      into force.                                                   Dr Parveen Bhatarah, regulatory lead at The ACI
supplement our usual shop team.       closure of the café (or rather the        The initiative is part of the ACI’s vision of a            said, “The UK has the necessary skill sets and talent
   The business then had to           non-opening), and the unfair           sustainable future for the cannabinoid industry, as well      in chemistry, agriculture, international business,
change quickly to ensure we           situation that the café staff would    as giving retailers and consumers reassurance regarding       and the regulatory requirements of the cannabinoid
could keep up with demand             be victims of, we still believed       the safety of CBD products on UK shelves following a          industry. Especially when it comes to CBD, we have
from online orders. We have           that providing a local and quality     period of distrust. The ACI is working with toxicology        the knowledge needed, from growing, to extraction and
had an online shop for the past       delivery service was the best          experts to compile the necessary data to build robust         creating finished formulations. Consumer safety is the
six years, but we have seen a         thing to do.                           Novel Foods authorization dossiers for ACI members.           key for the CBD sector. The UK is ready to lead the global
huge increase in sales by several        We are now proud to offer              There are three tiers to the initiative:                   CBD industry.”
hundred in the past few weeks         our local community, especially                                                                         Dr Andy Yates, pharmacy lead at The ACI added, “It’s
and it’s never easy to adapt to       the at-risk and elderly, the           TIER 1 – CERTIFIED                                            been clear that retailers and consumers don’t have
that kind of change to a business.    opportunity to order fresh food        An ACI member has proven to comply with the ACI’s             complete faith in CBD products that are currently for
We had to call in a team to           and produce from our farm              7 pillar charter: they have passed an ACI audit which         sale in the UK. The ACI’s Certification is a simple way for
handle the local deliveries and       shop that gets delivered straight      verifies that they operate to the best manufacturing          retailers and consumers to be sure that the CBD products
the packing while also keeping        to their doorstep. This service        standards. Companies will start displaying this mark          they are stocking or buying are complying with or
the shop open for business.           is experiencing tremendous             from late summer 2020.                                        working towards all of the relevant regulations.”
Fortunately, we had a team to         success, averaging 100 deliveries
draw on from the parts of the         a day and hundreds of orders
business we had to close so we        each week, and has allowed us

                                                                             Consumer priorities change
could be more dynamic than if         to keep on all staff members and                                                                                         other essentials, with 38% cooking
we’d had to bring in new staff and    even hire new staff to help us deal                                                                                      from scratch more often.
train them up. The team               with the constant influx of orders.                                                                                         The survey was commissioned

                                                                             T
                                                                                     he world is awash with people     more quality time with family, people   by the RSA’s Food, Farming and
            The fine food and drink                                                  adapting to a slower pace of      are enjoying a more relaxed routine –   Countryside Commission, together
                                                                                     life amidst global restrictions   and it seems these new habits could     with The Food Foundation food
    industry is meeting the challenges                                       on movement. And while most               be carried over post-Coronavirus.       charity. The findings are perhaps
     of the pandemic by diversifying                                         people initially bemoaned the lack
                                                                             of freedom, it seems many are now
                                                                                                                          According to a recent YouGov poll
                                                                                                                       of 4,343 Brits, 54% of people hope
                                                                                                                                                               unsurprising given the constant
                                                                                                                                                               media coverage of people shifting
     and adapting; none more so than                                         not only adapting to but appreciating     to make changes to their own lives      their priorities and stripping
                                                                             what’s being described as ‘the new        and for the country as a whole when     back their lifestyles to
         independent retailers                                               norm’.                                    the pandemic comes to an end.           something simpler.
                                                                                From adjusting the way they shop       What’s more, 42% said they have an         For more on this story visit
                                                                             and what they shop for to spending        increased appreciation for food and     specialityfoodmagazine.com.
NEWS, COMMENT AND BUYING IDEAS FOR FINE FOOD RETAILERS - Speciality Food Magazine
6

                                                                               Support launched to help
“Food and drink retail
will never be the same”                                                        British farmers in the wake
                                       torrent of home deliveries - do you
                                                                               of flooding and Covid-19
                                       remember the time when people
                                                                                                                                                                right support is available in the
                                       stayed in for several days for a          £6 million in funding will be made available to farmers
                                                                                                                                                                coming weeks and months.”
                                       single package? In the 1980s we         affected by flooding earlier this year                                               The National Farmers Union
                                       were encouraged to buy a storage
                                                                                                                                                                is also working to ensure that UK
                                       locker for the back door with             Environment Secretary George Eustice also confirmed
                                                                                                                                                                agriculture is being supported in the
                                       multiple keys, despite which many,      intentions for the ‘three crop rule’ to be relaxed                               wake of Covid-19. The organisation
 CHARLES CAMPION                       many parcels vanished on that last
                                                                                 NFU launches online service to build an up-to-date                             has launched an online service
                                       journey. Do you remember when
                                                                                                                                                                to build an up-to-date picture

A
                                       our efforts to find a planet-friendly   picture of the impact of coronavirus on farmers                                  of the impact of coronavirus on
          s the public becomes         alternative to those flimsy plastic     and growers                                                                      farmers and growers. The website
          more and more                shopping bags came good? .
                                                                                                                                                                will be signposted as part of the

                                                                               D
          beleaguered, and our             And what kinds of food and
                                                                                        efra has announced new          being flooded.                          Government’s Covid-19 business
magnificent NHS locks horns with       drink will you find on the display
                                                                                        measures to help farmers           Mr Eustice said, “I have seen        support communications. The
the Coronavirus, one thing stands      shelves this autumn? Will bread
                                                                                        recover from recent storms      first-hand how devastating the          organization is representing the
out like a sore thumb – food and       revert from the sourdough boule
                                                                               and flooding across the country.         recent floods have been to people       entirety of UK agriculture and
drink retail will never be the same    to the Chorley Wood sliced white?
                                                                                  An extension of the Farming           and communities. For farmers, the       horticulture as a national response
again. What’s more, there’s a real     Will stressful times mean that
                                                                               Recovery Fund will ensure that           costs can be overwhelming, which is     for the Government, informing
risk that some of the modest steps     foodie shoppers rein in their love
                                                                               £6 million will be made available        why we have extended the Farming        ministers of the key issues arising
taken forward by the food and          of the exotic - will everything be
                                                                               to farmers affected by February          Recovery Fund to help those             as a result of the outbreak of Covid-
drink industry in the last decade      safety first? Perhaps customers
                                                                               flooding. The funding will be put        affected by exceptional flooding get    19 and ensuring that businesses
will evaporate.                        will see at last that shopping
                                                                               in place to help those in parts          back on their feet.                     within these industries are heard.
   On the home front, this is          is the best way of supporting
                                                                               of East and North Yorkshire,                “The Three Crop Rule is not              NFU President Minette Batters
the year of the freezer. I have a      local independent businesses
                                                                               Gloucestershire, Worcestershire,         practical in extreme weather events     said, “We are living and farming
loyal chest freezer so crammed         and turn to trusted brands and
                                                                               Shropshire, Staffordshire,               when farmers need to plan their         through unprecedented times and
that its Pleistocene layers merit      trusted shops. The rampaging
                                                                               Nottinghamshire and Herefordshire.       spring cropping. Applying a blanket     it is vitally important we all work
excavation by Tony Robinson’s          virus focuses the mind and every
                                                                                  Environment Secretary George          derogation for this year is the best    together to build a clear picture of
Time Team. Chest freezers mean         product will get unusual levels
                                                                               Eustice also confirmed intentions        way to reduce bureaucracy and leave     the issues arising in food production
out of sight out of mind… until you    of scrutiny, with some retailers
                                                                               for the ‘three crop rule’ to be          farmers free to get on with farming.    and work with the Government, so
want to eat something. Only then       viewing this as a “clean slate” or a
                                                                               relaxed. The crop diversification           “I’m also aware that the spread of   ministers can respond quickly to
do you wonder why you kept the         “re-brand” opportunity.
                                                                               requirements were brought over           the coronavirus (Covid-19) is causing   resolve them. I’m constantly and
sloes you picked in 2018. There            No one has ever seen anything
                                                                               from EU law after 31st January           other difficulties for the farming      acutely aware that our industry
is also a frost-burnt rainbow trout,   quite like the current worldwide
                                                                               and require farmers managing             community. The Rural Payments           cannot be mothballed like other
board-stiff – the product of a long-   murrain, but sightings of the first
                                                                               more than 30 hectares of arable          Agency is working tirelessly to         sectors, whether it's ornamentals or
ago successful family fishing trip.    pale shoots of recovery may be
                                                                               land required to grow at least three     ensure farmers have access to all       liquid milk, farmers and growers are
Setting aside the resolutions to use   coming through. Although it was
                                                                               different crops. The rule is set to be   the guidance they need and we are       producing perishable products, all of
the freezer more diligently, let’s     an enthusiastic commentator who
                                                                               relaxed for 2020 with some farmland      exploring all options to ensure the     which have a finite shelf life.”
close the lid and tiptoe away.         claimed that we are entering a
   Out in the real world,              “New Age of Retail”. Optimism is
contactless is likely to be a winner   commendable, but he may have
in the post-viral landscape.           overdone it a bit. Those of us of
Contactless cards can mean a           a certain age (mainly the serried
blissful easing of paperwork and       ranks of the lockdown contingent)
cash handling. Do you remember         will be puzzled. We make up the
lunchtime spent queuing in the         generation for whom Corona will
bank with a wodge of cheques to        always be the name of a bilious,
pay in? Never again… Or there’s        neon-coloured, fizzy drink that
the lockdown-driven, booming           comes in big pointy bottles.

                                                                                       @specialityfood
NEWS, COMMENT AND BUYING IDEAS FOR FINE FOOD RETAILERS - Speciality Food Magazine
7

Government unveils                                                                Scammers target
                                                                                  Yorkshire farm                                                       “The doom and
Future Fund to help                                                               shops, causing
                                                                                  huge losses                                                            gloom is hard
start-up businesses                                                               N
                                                                                           orth Yorkshire Police has
                                                                                           warned local businesses
                                                                                                                                                             to ignore”
                                                                                                                           A
                                                                                           of reports of meat suppliers

T
        he Government has pledged        and development.                         and farm shops in the county                       s I write, the dreadful
        to support UK SMEs as               The Government will provide           being targeted by scammers.                        scourge of coronavirus
        part of a wider £1.25 billion    companies with up to £250 million        The fraudsters are placing large                   has taken 4,300 lives,
Coronavirus package. Chancellor          in loans between £125,000 and            quantity orders over the phone and       with deaths on course to double
Rishi Sunak has announced a £500         £5 million, matched by private           then paying for the goods using          every day until it will flatten out and
million ‘Future Fund’ loan scheme        investors. The £750 million of           stolen stolen credit card details.       presumably diminish. Meanwhile
for high-growth firms impacted           targeted support will be available          North Yorkshire Police’s tips         our shopping habits and enforced
by Covid-19, as well as millions         through national innovation              for protecting your business from        social distancing when in a retail
in grants and loans for smaller          agency, Innovate UK’s grants             a scam:                                  environment have drastically                     SUE NELSON
businesses focusing on research          and loan scheme.                         •Treat all calls of this type with       changed in a way that I never
                                                                                  great suspicion, do not supply goods     thought possible.                         submissions they received.
                                                                                  to anyone without verifying their           The doom and gloom is hard                Technology is playing its
                                                                                  identity first. Treat them as you        to ignore, with the mainstream            part too, with street WhatsApp
Businesses diversify                                                              would anyone trying to set up a credit
                                                                                  account.
                                                                                                                           media talking about nothing else
                                                                                                                           and always the worst scenarios
                                                                                                                                                                     groups sharing photos, news,
                                                                                                                                                                     recipes, humorous videos and

during Covid-19 outbreak                                                          • Often the cards used have been
                                                                                  from American, Canadian, Australian
                                                                                  and New Zealand banks, so be
                                                                                                                           and most tragic situations. In many
                                                                                                                           ways that is understandable, but
                                                                                                                           I have witnessed so many acts
                                                                                                                                                                     simply touching base to make
                                                                                                                                                                     sure everyone is OK. Families
                                                                                                                                                                     and friends are holding virtual
  Businesses across the UK have adapted quickly to                                vigilant for this.                       of kindness and consideration in          dinner parties and celebrating
                                                                                  • Always ask for payment by              the past couple of weeks. It feels        anniversaries and birthdays via
the ever-changing circumstances to provide essential                              bank transfer.                           as if my local community is really        Houseparty and Zoom.
services for those most in need                                                   • Request trade references from          coming together and, for the first           It is clear that getting access
                                                                                  new customers.                           time ever, is hugely appreciative         to food and drink has been taken
  “The most important thing is trying to help everybody                           • Instruct couriers and delivery         of the retail workers helping us          for granted for decades. We have
around us so that we can all get through this together”                           drivers to only deliver to a shop or     to stay fed.                              been used to wandering into
                                                                                  similar business premises.                  Notes have been popped                 a store and getting practically
  “Putting something back locally has always been part of                         • Remember that even once you            through letterboxes of the elderly        anything we want and with a huge
our motivation for building the distillery and our brands”                        have cleared a credit card payment       by neighbours offering to chat on         variety of choice. With restaurants,
                                                                                  through your account, that does          the phone or buy supplies, even           pubs, cafés and takeaways closed,
                                                                                  not mean you will not receive a          when they have no clue as to their        presumably those people who
Hannah Kinston and John Davies,          also pledged to set aside a portion
                                                                                  charge-back demand from the              name or family circumstances.             have not really cooked before are
the founders of British Food Box, had    of all proceeds so they can produce,
                                                                                  credit card company.                     Presents of flowers, magazines,           now participating in ‘cooped up
been supplying cheese and butter to      and then donate, sanitiser to front
local pubs, retailers and restaurants    line workers and others most in need                                              books and home-grown                      cooking’ every day of the week.
but lost business overnight due to       during the crisis.                                                                vegetables have been left outside         Google searches have wildly
required closures. The pair have            Founder and MD Dr Steve Tapril        FDF partners                             neighbouring doors.
                                                                                                                              An army of volunteers are
                                                                                                                                                                     increased for making bread,
                                                                                                                                                                     avoiding food waste, freezing
opened a pop-up shop on the farm,
have switched to a home delivery
                                         explains, “We originally thought
                                         about fundraising for the hospital
                                                                                  up with job                              making scrubs for doctors,                leftovers and what you need in a
service, and are delivering essentials   and others but it was obvious that       recruitment apps                         sending spare masks to hospitals          pandemic pantry. Suddenly, food

                                                                                  T
to vulnerable members of the             money wasn’t the issue – people                                                   and making hand sanitiser from            is at the heart of everything we
                                                                                          he Food and Drink Federation     chemicals. Retired doctors and            do, and local suppliers are key to
community within a 10-mile radius.       needed sanitiser. We settled on the
                                                                                          has teamed up with job           nurses are returning to work              keeping us all going.
   Hannah said, “Overnight we sat        idea of retailing 200ml bottles on our
                                                                                          recruitment apps Placed and      without a second thought for their           When this is over and we get
down and we listed all the aspects       website and putting a portion of the
                                                                                  SonicJobs in a 16-week partnership       own welfare.                              back to normal - hard to imagine
of our business and how we thought       proceeds to fund donations to those
                                                                                  in order to share potential job             The Royal Voluntary Service,           just now, but we will - there will be
the Coronavirus may affect them.         most in need. Our main objective at
                                                                                  opportunities. The Covid-19 crisis       under its Good SAM campaign,              a recognition for the very important
We then looked at what we could          the outset was to donate in bulk to
                                                                                  has resulted in many workers facing      appealed for people to register           role our local food producers play
do over this tough period for us all     Arrowe Park Hospital. Once everyone
                                                                                  redundancy or placed on furlough.        as Volunteer Responders to                and a new appreciation for local
that would bring a large benefit to      became aware of what we were
                                                                                      Nicki Hunt, director of              deliver food and pharmaceuticals          food shops. Then I believe the
our community. The most important        doing, we have been inundated, and it
                                                                                  membership and commercial                to those most at risk who need            general public will go out of their
thing is trying to help everybody        has been heartbreaking to hear about
                                                                                  engagement, said, The food and           to stay safe and well at home.            way to support their independent
around us so that we can all get         the struggle that people are facing.
                                                                                  drink supply chain employs so many       They were hoping for 250,000              stores in a way they have never
through this together."                  There is a two-week turnaround time
                                                                                  talented people, the hidden heroes       to sign up, but achieved a                done before and quite rightly so.
    Several distilleries have been       for online orders, and we have sold
                                                                                  who keep the country fed, and during     phenomenal 750,000 in the first
utilising their supplies of ethanol      approximately 800 in 48 hours of
                                                                                  challenging times such as these          couple of days. They have had             Sue Nelson presents the
and switching production to create       the 1,000 bottles we had available
                                                                                  it’s important we can support one        to close applications so they             FoodTalk Show with Holly
much-needed hand sanitiser. Wirral-      to us. We are desperately trying
                                                                                  another in whatever way possible.”       can process the mountains of              Shackleton foodtalk.co.uk
based gin company Tappers Gin has        to find more.”

                                                                                  specialityfoodmagazine.com
NEWS, COMMENT AND BUYING IDEAS FOR FINE FOOD RETAILERS - Speciality Food Magazine
8                                                                  PRODUCT NEWS
                                         Take stock with our new food and drink round-up

Garofalo launches                                                                                                           Cider launch adds
fresh-filled pasta range                                                                                                    “new dimension” to
New from Garofalo is a selection of      Sally Assinder says, “Adding a range                                               Salcombe Brewery
fresh-filled pastas developed with       of Garofalo fresh filled pasta to the
Italian fresh pasta maker Bertagni.      portfolio of ambient pasta and sauces                                              Salcombe Brewery Co. has launched its new Ocean
Made using natural ingredients           in the UK is an exciting challenge                                                 Cider to its award-winning range of handcrafted beers.
combined in a refined way for a          for myself and my colleagues. For                                                  A premium full-bodied cider, it has a medium dry taste
true taste experience, the pasta is a    the initial launch there are five                                                  and light sparkle with a 4.5% ABV.
combination of a generous 60% filling    different filling choices, all typically                                              Ocean Cider is produced for Salcombe Brewery
and fresh pasta made with select         Italian flavours including Ricotta and                                             by Sheppy’s, one of the oldest cider making families
flour, high- quality semolina and        Sicilian Lemon, Burrata & ‘Nduja and                                               in the world.
Italian free-range eggs.                 Buffalo Ricotta, and Porcini & Truffle.                                               John Tiner, owner of Salcombe Brewery, comments,
   The five fillings in the range        With the Garofalo signature logo on                                                “We are so excited to be launching our very first cider.
include Garofalo Burrata & ‘Nduja        each pack the fresh pasta we use                                                   We have created a range of outstanding ales since we
Mezzaluna; Raviolo Caprese; Buffalo      is of course going to be top quality                                               started the business in 2016 and we are thrilled that we
Ricotta, Porcini & Truffle Mezzaluna;    – it’s made using Italian pasteurised                                              are now in a position to add a new dimension to our
Ricotta & Sicilian Lemon Zest Girasole   eggs from free-range hens and                                                      offering with the launch of Ocean Cider.”
and Prosciutto Di Parma Tortellino.      selected flour.”                                                                   salcombebrewery.com
   Garofalo’s UK marketing manager       pasta-garofalo.com

                                                                                                                                                  Coffee company
                                                                                                                                                  releases RTD product
                                                                                                                                                  East London-based coffee company Minor Figures has
                                                                                    Beef jerky                                                    launched its first non-coffee ready-to-drink product.
                                                                                                                                                  The canned Chai Latte is a nitro-infused dairy-free spiced
                                                                                    company                                                       black tea combined with the brand’s signature oat m*lk.
                                                                                                                                                     Minor Figures co-founder Stuart Forsyth comments,
                                                                                    welcomes new                                                  “Minor Figures’ focus is on quality, innovation and

Snack brand enters the                                                              additions
                                                                                                                                                  sustainability. As baristas we know that chai can be poor
                                                                                                                                                  in quality and taste and packed with sugar. Our nitro chai

breakfast category
                                                                                                                                                  latte is refined sugar free and brewed to our own special
                                                                                    Devil’s Wrath and Teriyaki are                                recipe, so quality control is in safe hands. The result is an
                                                                                    the latest products in Trailhead’s                            innovative and high quality drink to enjoy on the go.”
                                                                                    range of beef jerky. The latter is                            minorfigures.com
Snack bar brand KIND is entering the     out nationwide from next month,            a Japanese-inspired jerky which
on-the-go breakfast category with its    and it’s fantastic to have such strong     joins Black Garlic & Ginger to create
brand new Breakfast bars. Available      support from our retail partners.”         Trailhead’s newest Collection, The

                                                                                                                            Drinks brand reveals
in three variants – Blueberry Almond,    kindsnacks.co.uk                           Gourmet Ones. Devil’s Wrath also
Peanut Butter and Honey Oat – each                                                  joins existing flavour Spicy Chilli

                                                                                                                            fourth CBD product
soft-baked bar is gluten-free and                                                   & Hot Smoked Chipotle in The Hot
features a base of five wholegrains:                                                Ones Collection.
oats, millet, buckwheat, amaranth                                                      Trailhead sales manager Emma
and quinoa.                                                                         Morris says, “The extreme heat and      BumbleZest has launched a new CBD health shot, the
   UK marketing director John                                                       adventurous flavours used in Devil’s    fourth CBD product in its range. The zesty Calm
McManus comments, “We know                                                          Wrath present a fiery experience for    + Comfort has 12mg of CBD, along with lavender, blue
there’s a huge opportunity for us                                                   those who like a challenge, whereas     spirulina and five other functional ingredients. The
here in the UK to bring our expertise                                               our Teriyaki jerky delivers a real      immunity boosting health shot is all-natural with no
to the on-the-go breakfast category.                                                gourmet experience, using Japanese-     preservatives, additives or GMOs.
Research shows that 30% of us skip                                                  inspired flavours. The hand-crafted        Founder Dan Watson says, “This is our newest
breakfast because of lack of time                                                   marinades used in these distinctive     immunity-boosting health shot; we packed each
(Source: The Grocer) and we’ve                                                      flavours, along with our use of PGI     glass bottle full of eight different functional natural
created a premium product that is                                                   Welsh Beef, provides a premium,         ingredients. It’s perfect if you are in need of some zen
not only convenient, but delivers                                                   protein-packed snack, perfect for       time. Plus as we say no to plastic, all our packaging
on health and taste too. We’re really                                               independent retailers.”                 is 100% recyclable.”
excited to see our latest launch roll                                               trailheadfinefoods.co.uk                bumblezest.co.uk

                                                                                            @specialityfood
NEWS, COMMENT AND BUYING IDEAS FOR FINE FOOD RETAILERS - Speciality Food Magazine
9

Matcha tea collection                                                                                                   Plant-based cookies
hits the market                                                                                                         arrive from GATO & Co
A new range of Matcha Blends teas      the past few years. Our matcha
has joined Clearspring’s existing      blends have been launched to                                                     GATO & Co has released
Organic Japanese Matcha offering.      meet this demand, whilst adding                                                  its vegan and gluten-free
The four flavour combinations have     something exciting with new                                                      Cookies N Cream range.
been curated to work with the subtle                                                                                    The crunchy plant-based
                                                                                Hot Wholegrain
                                       flavour combinations.
notes of Matcha to give an authentic      “This launch is another big                                                   treats have smooth
taste and tea experience. The range                                                                                     creamy fillings and come
                                                                                Mustard joins
                                       milestone for Clearspring in our
includes Matcha Ginger, Matcha         mission towards sustainable                                                      in four flavours: Choc
Three Mint, Matcha Genmaicha and                                                                                        Vanilla; Choc Peanut
                                                                                Tracklements
                                       packaging. Sustainability is an
Matcha Turmeric. The tea comes         increasingly important factor                                                    Butter; Choc Hazelnut
in compostable bags with organic                                                                                        Butter and Salted
                                                                                product range
                                       for shoppers, and we want to do
cotton strings and the packaging       everything we can to meet this                                                   Caramel. Each cookie is
is also sustainable.                                                                                                    also free from palm oil                    products that are better for you, your
                                       challenge, whilst continuing
                                                                                Tracklements has added Hot              and said to contain half the sugar         gut and the planet. Our treats are
   Clearspring director, Maria         to innovate and deliver great
                                                                                Wholegrain Mustard to its range of      of similar snacks.                         vegan friendly, packed with natural
Dawson said, “The demand for           tasting products.”
                                                                                condiments. Launched to satisfy the        Co-founder Kim Lamza said, “At          ingredients and contain much less
Matcha has grown immensely over        clearspring.co.uk
                                                                                demand for products with heat, this     GATO, we are passionate about              sugar [than similar snacks].”
                                                                                mustard uses “nose-tingling” brown      creating super indulgent plant-based       gatoandco.com
                                                                                mustard seed and mustard flour for
                                                                                a hot combination, ideal for adding
                                                                                depth and flavour to meals.
                                                                                   Tracklements MD, Guy Tullberg,
                                                                                adds, “Hot Wholegrain Mustard has
                                                                                quickly become a go-to staple in my
                                                                                house. It’s the right balance of heat
                                                                                and flavour to add oomph to mashed
                                                                                potato, or a creamy mustard sauce
                                                                                for pork chops.”
                                                                                trade.tracklements.co.uk

                            Tree of Life unveils trio of honeys
                            Three new Manuka Honey products have been added to the Tree of Life range. Known

                                                                                                                        Gluten-free bakery unveils
                            as the gold standard of honey, Manuka is harvested from New Zealand’s Manuka bush,
                            renowned for its powerful health properties. Each batch has been independently tested,
                            certifying its MGO potency, to ensure the highest quality.
                               Marketing controller Kirsten Sowerby said, “We are thrilled to develop our range to
                            include genuine New Zealand Manuka Honey because of its amazing natural health              own-brand snacks
                            benefits, plus our Manuka has a great sustainability story too, sourced with care for the
                            environment and a fair deal for landowners. Our mission is to make health easy, offering    Award-winning gluten-free bakery, Davina Steel, has launched a brand new
                            quality, natural products at affordable prices for you and your customers to enjoy.”        range of baked snacks. Following on from the success of its home-baking
                            treeoflife.co.uk                                                                            kits and mixes, the company has responded to the demand for gluten-free
                                                                                                                        on-the-go products. Seven products make up the range, which includes three
                                                                                                                        crostini flavours: Garlic & Rosemary; Onion and Lightly Salted; Lemon & Poppy
                                                                                                                        Seed and Orange & Choc Chip Biscotti, Shortbread Biscuits and Gingerbread
                                                                                                                        Mini Bites.
                                                                                                                           “Ever since we opened our own purpose-built gluten-free bakery last year
                                                                                                                        it has been our intention to create our own-branded bakery range,” explains
                                                                                                                        Davina Steel, co- founder of the brand. “We’ve noticed a huge gap in the market
                                                                                                                        for good-quality and delicious gluten-free snacks that can be enjoyed on the
                                                                                                                        go. There’s little out there to cater for this category so we’ve filled the gap with
                                                                                                                        a range that should appeal to all tastes and eating occasions.”
                                                                                                                        davinasteel.com

                                                                                specialityfoodmagazine.com
NEWS, COMMENT AND BUYING IDEAS FOR FINE FOOD RETAILERS - Speciality Food Magazine
10

Award-winning snack                                                                                                                              Botanical gin takes
company reveals latest                                                                                                                           to the shelves
healthy offering                                                                                                                                 The Cotswolds Distillery
                                                                                                                                                 has released a small-batch
                                                                                                                                                 Wildflower Gin Collection,
Healthy snacking brand Squirrel           confectionery category with our                                                                        starting with No.1 Wildflower
Sisters has unveiled its latest           award-winning snacks. For far too                                                                      Gin. The spirit has been inspired
product. The plant-based Peanut           long snack bars and confectionery                                                                      by wildflowers growing in
Raspberry snack bar is made using         products have been filled with sugars,                                                                 what is known as the Glorious
just six natural ingredients and
contains no added sugar. As with the
                                          syrups and artificial sweeteners, but
                                          it is possible to have great tasting
                                                                                   Start-up aims to                                              Cotswold Grasslands,
                                                                                                                                                 and features a blend of
rest of the range, the bars are also
gluten-free and a source of protein.
                                          snacks which do not contain any
                                          of these things. We believe you can
                                                                                   make its mark in hard                                         cornflowers, lavender and
                                                                                                                                                 orange layered over the

                                                                                   seltzer category
   Founders Gracie and Sophie             have great tasting healthy snacks                                                                      distillery’s classic London
Tyrrell say, “Our mission is to           that use only natural ingredients.”                                                                    Dry gin.
revolutionise the snacking and            squirrelsisters.com                                                                                       Dan Szor, founder
                                                                                   Drinks company DRTY is looking to capitalise on the           and CEO of Cotswolds
                                                                                   growing hard seltzer category in the UK its new 4% ABV        Distillery, explains, “We
                                                                                   hard seltzers. These canned alcoholic beverages contain       were inspired to create No.1
                                                                                   sparkling water, alcohol and natural fruit flavours and are   Wildflower Gin by the long,
                                                                                   free from carbohydrates and sugar. The drink is available     relaxing drinking occasion
                                                                                   in two flavours: Raspberry Rosé and White Citrus.             and this, coupled with the
                                                                                      Founder Matija Pisk said, “We wanted to give UK            impressive growth in the
                                                                                   consumers an alternative to high-sugar ciders and             spritz market, led us to create
                                                                                   calorie-dense beers. Ultimately drinking alcohol is not       an exciting addition to our
                                                                                   a healthy activity, so the concept for the brand was born     gin portfolio that can be
                                                                                   out of this contradiction – a drink that is clean but is      enjoyed in a refreshing
                                                                                   still pretty DRTY.”                                           new way.”
                                                                                   drtydrinks.com                                                cotswoldsdistillery.com

White Kimchi arrives from
The Cultured Collective
The Cultured Collective has brought to market
what it says is a “UK first” – its Fresh & Zesty
White Kimchi. White kimchi is a traditional variety
of Korean kimchi made without chilli flakes,
offering a mild, clean and refreshing flavour. The
selection of vegetables are mixed with spices
and fermented, packed and left unpasteurised,
meaning each jar is filled with good live bacteria
that is said to keep digestive systems healthy.
   Founder and MD Nicola Peters says, “The rich
aromatics in this variety pair particularly well with
white fish, and add flavour and freshness to stir-
fried dishes. Its mild flavour is also a great way to
introduce children to fermented products, or for
any chilli-phobes that have been dying to get
in on the kimchi trend.”
theculturedcollective.co.uk

                                                                                           @specialityfood
11

                                           CREATIVITY
                       IN A CRISIS                How resilient independent retailers are weathering
                                                                  the Covid-19 storm

“We will continue to                      provide delivery slots for weeks.
                                             “We’re busy, we’re being creative,
                                                                                                                           delivery service, which has helped
                                                                                                                           us keep on top of the change in
                                                                                                                                                                    “We'll have a
be creative”                              we will keep coming up with new          Every day brought                       pace,” said V&C’s Mary Contini.          community event
                                          ideas, and because we’re small,                                                  “Although deliveries have been
             For Norfolk Deli, staffed    unlike a supermarket, we’ll be able        new risks to be                       interrupted, we had anticipated an       when this is
               by a husband-and-wife
               duo, despite the drastic
                                          to make these changes within hours
                                          if not days.”
                                                                                  addressed, and new                       increase in trade and had already
                                                                                                                           bought extra stock. Our top-selling
                                                                                                                                                                    all over!”
               decline in footfall in                                               procedures to be                       foods are still our V&C branded and
                                                                                                                           specially selected products that                        Teesdale Cheesemakers
             their established shop
online sales have skyrocketed.
                                          “Just as we have                        developed. Already                       we have stocked for generations,                         has established a drive-
What’s more, being a small business       adapted, customer                          that feels like a                     including pasta, fresh fruit and veg,
                                                                                                                           Valvona & Crolla roasted coffee and
                                                                                                                                                                                    thru that’s going from
                                                                                                                                                                                    strength to strength,
means being able to adapt quickly.
   “We are only serving people at the     habits have, too”                            lifetime ago                        San Marzano tinned tomatoes.                           and it looks like it
door, which has its challenges as                                                                                             “We have also seen more               could have long-lasting effects, too:
well as its blessings,” Mark Kacary,                     “The first two weeks                                              customers sending food parcels           “People are really supporting us
owner of The Norfolk Deli, said.                          of the Coronavirus             CLARE JACKSON, SLATE              to family and friends as a way of        and are returning, which is always
   “However, what is saving us is                         crisis were an                                                   staying in touch, and we’re offering     a good sign,” says co-owner Allison
the fact that after several years of                      exhausting and                                                   ‘stay at home’ parcels with ready-       Raper. “We’ve expanded the range
my wife quipping that I was sitting                     worrying whirlwind of        “Government support is vital          cooked meals from our chefs.”            now to include other dairy products,
at the computer fiddling with the         change,” Clare Jackson, co-owner        to the future of our business. The          When it comes to restocking,          fruit and veg, wine and beer, as well
website, I have been vindicated.          of Slate, said. “Every day brought      timing of this crisis is particularly    V&C is in constant contact with its      as treats like puddings, cakes and
Our online sales have gone up             new risks to be addressed, and new      difficult for us given the seasonal      suppliers, and chooses to wait for       crisps. This could change the shape
somewhere between 300% and                procedures to be developed. Already     nature of our sales pattern. We          products to re-enter the market          of our café shop in the future.”
400%. In total, 95% of all revenues       that feels like a lifetime ago.”        were just coming off three quiet         rather than opting for inferior             Whilst like many retailers in
are happening online with daily/             New procedures for Slate have        months in terms of footfall and          ingredients in their place.              a similar situation as a result of
weekly sales being pretty much on         meant adapting the business model       whilst our sales were running well          And of course, the business           the Covid-19 outbreak, supply is
par with last year’s sales.               to minimise costs, maximise sales,      against target, we were looking          couldn’t continue without its staff,     sometimes an issue – Allison
   “We have been using social media       and seek available government           forward to Easter and the school         customers and suppliers. Staff           notes flour and pasta as tricky
a lot to promote our nationwide           support.                                holiday visitors to boost our cash       have been retrained in health and        ingredients to keep in stock – the
delivery service for Norfolk                 “In-store we have sought to offer    coffers. We have applied for a           safety, and new measures have            brand is still managing to satisfy
products, as well as our home             customers the products they are         government small business grant          been implemented: hand-washing           same-day delivery whenever
delivery service (which nobody            looking for and enable them to          and entered staff into the furlough      takes place every 15 minutes; staff      possible: “We’re able to get supplies
ever used, even though it has been        shop safely. We have expanded our       scheme. We wait to see what cash         work and eat in separate sections;       of most ingredients," she says, "and
there for the last four years). I spent   product range to include provisions     will be forthcoming and when             work areas are cleaned constantly;       having worked on the markets for
a day to bolster our home deliveries      such as milk, eggs and frozen ready-    – hopefully it will be soon as we        and extra uniforms and gloves have       four years, we know a lot of good
section, which now means                  meals; we have also introduced          cannot wait long for the repayment       been provided.                           producers. We even delivered a gift
people can buy (currently) 80% of         some basic lines of existing            of staff payroll. Timely government         “Every business is facing the         box of cheese as a present, which
everything we have in the shop            products such as pasta.                 support is critical to the emergency     same challenges at the moment,           was lovely!”
online. The remaining 20% is being           “Just as we have adapted,            business model we have adopted.          and our priority is to ensure a safe        But most of all, Allison reflects
added daily.                              customer habits have, too. New             “Whilst we feel positive and          working environment for our team,        on the sense of community spirit
   “Eggs aren’t a problem for us as I     routines are being adopted in terms     energetic in the short-term, the         and to continue delivering the best      which has become tangible amidst
drive to a local free-range egg farm      of shopping times and placing           severity of this crisis must never be    food and drinks to our customers,”       all the uncertainty, and this is no
(which I have been doing for the          orders.                                 forgotten in terms of the health of      Mary said.                               doubt is a driving force for Teesdale
last six years); we collect the eggs         “Away from the shop, online          loved ones and the health of small          “We are calling our elderly clients   Cheesemakers to continue its
directly from the conveyor belt and       sales have spiked as people heed        businesses such as Slate on the          and responding to any requests as        efforts in supporting producers and
the farmer keeps all the super large      government advice to stay at home.      British high street.”                    best we can. People want familiarity     customers alike.
double-yolkers for us, which we           For a long time, we have wanted to                                               under stressful situations, and we          “The community has been
then include in our egg boxes. Flour      see a lift in the volume of cheese                                               try to support them. We are sending      incredibly supportive of us, and
and pasta were an issue, but some         we sell online, however we never        “Have courage, but                       food to local food banks, and we         really wants the business to survive,
of our local suppliers have been
going to the local flour mills and
                                          wanted it to be under such dreadful
                                          circumstances. We are extremely
                                                                                  don’t take risks”                        have offered our staff food at cost
                                                                                                                           price so they don’t have to worry
                                                                                                                                                                    which is very touching. More
                                                                                                                                                                    importantly, early on we made a call
suddenly people who used to walk          grateful to have our website and                                                 about shortages elsewhere.               out and now have about a dozen
                                                                                               Scotland’s oldest
past our shop are suddenly seeing         dispatch procedures in place to                                                     “Every day we get support from        volunteers ready to help anyone
                                                                                                delicatessen and
us in a new light.                        enable us to make online sales                                                   our customers and friends. Our           who needs anything: prescriptions
                                                                                                Italian wine merchant,
   “What interests me is how              and send cheese nationwide by                                                    suppliers have been unilaterally         collecting, dogs walking or even
                                                                                                Valvona & Crolla,
many people will carry on using           overnight courier.”                                                              supportive and have gone out of          just a call to beat off the boredom.
                                                                                               has taken the approach
us once this is all over? How many           Like many companies across the                                                their way to ease the strain on the      We’re getting to know our locals,
                                                                                  of being proactive, rather
people will forget that we’ve been        country, whilst making immediate                                                 business.                                and it feels like everyone is pulling
                                                                                  than reactive.
able to deliver within 30 minutes         changes that reflect the current                                                    “To other businesses: have            together. I think we’ll have a
                                                                                     After closing its retail shops,
of receiving an order whereas             situation, Clare is also thinking                                                courage, but don’t take risks – and      community event when this is
                                                                                  cafes, restaurants and carry-
supermarkets have been unable to          long-term.                                                                       keep safe.”                              all over!”
                                                                                  out services, the company has
                                                                                  unsurprisingly seen an uplift in
                                                                                  online orders, with an increase
      We’re busy, we’re being creative, we                                        in everyday and store cupboard               People want familiarity under stressful
                                                                                  ingredients – and it’s 00 flour that’s
   will keep coming up with new ideas                                             proving to be most popular.              situations, and we try to support them
                         MARK KACARY, NORFOLK DELI                                   “We have a long established                                 MARY CONTINI, VALVONA & CROLLA

                                                                                  specialityfoodmagazine.com
VIEWPOINT
12

A
           ll physical retail at the moment is
           facing a challenge of footfall. One                                                                                                            GOVERNMENT RESCUE
           thing I observe dealing with local                                                                                                             PLAN: A TIMELINE
food and drink merchants recently is that
people seem to be gravitating towards
supermarkets and small suppliers. Most                                                                                                                     March 11th
seem pretty well stocked. They’re offering                                                                                                                 The Budget includes statutory sick
things people wouldn’t think of first of all, but                                                                                                          pay for all self isolating, with support
they’re very significant providers of food and                                                                                                             for self-employed, sick pay refunds for
some are picking up footfall. If people aren’t                                                                                                             small firms, business interruption loans
out and about that’s a challenge, but they’re                                                                                                              of up to £1.2m, and the abolition of
                                                                                                                                                           business rates for retail outlets with a
reaching out to customers (because they
                                                                                                                                                           rateable value below £51,000.
need customers) via all the things you’d hope
they’d use like social media and websites.
So although many don’t have full blown                                                                                                                     March 17th
                                                                                                                                                           Chancellor Rishi Sunak promises
e-commerce sites from the evidence we can
                                                                                                                                                           the Government will do “whatever
see, they’re using the more straightforward,                                                                                                               it takes to support jobs, incomes
more lightweight methods of posting things                                                                                                                 and businesses,” announcing cash
on Facebook or Twitter. That’s something that                                                                                                              grants to individual businesses,
frankly I’ve been advocating to outlets of all                                                                                                             three-month mortgage holidays, and
kinds for some time. There’s evidence that                                                                                                                 extending business rates holiday to all
the engagement of high street businesses of                                                                                                                businesses.
all types with social media is not as strong as
it could be. Very often retailers are put off by                                                                                                           20th March
concerns about going full-on with heavy duty                                                                                                               Coronavirus Job Retention Scheme
e-commerce. My argument is that actually                                                                                                                   announced, VAT payments deferred for
they don’t need to. Making a step is the most                                                                                                              three months and interest on business
important thing. Right now that’s proving                                                                                                                  interruption schemes dropped for 12
                                                                                                                                                           months.
important. Locally, at Taste Harborough,
they’re offering to take card details over the
phone and deliver. For those that are self-                                                                                                                26th March
isolating or unable to deliver this is proving
                                                                                                                                                           The Self-Employed Income Support
                                                                                                                                                           Scheme is announced, and welcomed
to be extremely useful.
                                                                                                                                                           as “huge packet for support” by FSB
    There will be impacts for years to come,                                                                                                               chair Mike Cherry.
but for food and drink retailers those impacts
will be different to those affecting others.
Results for the big grocers pretty much match
                                                                                                                                                           1st April
                                                                                                                                                           Maximum contactless payments
what’s coming through anecdotally from small                                                                                                               increased from £30 to £45.
businesses: many are busy. One local high-end
wine merchant I spoke to last week described
trade in-shop as “like Christmas Eve”. A local
                                                                                                                                                           3rd April
                                                                                                                                                           The CBILs extended to all businesses
farmer and retailer reported that not only                                                                                                                 solvent and trading before the crisis.
were sales strong, but that they were reaching                                                                                                             With personal guarantees scrapped for
customers they had never reached before, both                                                                                                              loans up to £250,000.
locally and further afield. People may decide
not to buy clothes right now, but they will
continue to eat and drink.

                                                         VIEWPOINT:
    When you get massive dislocations in daily
                                                                                                                                                       Business Interruption Loan scheme (CBILs).
life, that’s when things change. There are
                                                                                                                                                       Businesses need cash now. Later may be
two parts to this: the behaviour of businesses
                                                                                                                                                       too late. For example, there are 5.9 million
(because they need the turnover) but also the
                                                                                                                                                       businesses in the UK, 4.8 million of which are
behaviour of customers. It’s been noticeable

                                                     MICHAEL WEEDON
                                                                                                                                                       self-employed single persons – they look to
when you look at online sales that although
                                                                                                                                                       be particularly challenged by this. We need
one in five pounds is spent online in this
                                                                                                                                                       to make that when this passes, they are still
country, actually the break down of that is
                                                                                                                                                       there, continuing to provide employment and
that less than 10% is food, whereas food makes
                                                                                                                                                       products. The Chancellor has done some good
up around 50% of total retail. So while there’s
been higher penetration into other markets,
food has remained stubbornly behind. What’s
                                                      Coronavirus brings unprecedented challenges,                                                     things, particularly for retail, but there’s more
                                                                                                                                                       to do to keep cash moving.
fascinating to see is whether consumers               but may have some silver linings for indie retail                                                   Another problem is that furloughing staff
                                                                                                                                                       has a countdown built into it: initially for a
taking that first step to online shopping, as
many have been doing now, will cause lasting             says the Federation of Small Businesses’s                                                     three-month period, furloughing is designed

                                                            chair of retail and high street policy
                                                                                                                                                       to protect against redundancies. Employment
change. My guess is we’ll see a sea change
                                                                                                                                                       law tells us that businesses that may need to
in the use of non-physical selling.
                                                                                                                                                       consider redundancies if furloughing is not
    It’s important to remember we will get
                                                         At the same time economists are predicting    prioritised independent retailers – it’s only   renewed have a lead time for consultations on
through this. It will pass, at some point,
                                                     (in varying degrees) some rebound in demand       retail and leisure businesses that are in       potential terminations. For small businesses
even if we don’t know when that will be.
                                                     as society creaks back into life, and those       line for the flat rate £25,000 business rates   the period is undefined, for those with
It’ll be fascinating to see if this experience
                                                     producers and retailers can expect to see some    grants – and FSB sources tell us that some      more than 20 employees involved there is a
fundamentally changes the ways we work, if it
                                                     benefit from that. The other question is about    have already received these. However, as        consultation period “lead time” of 30 days and
changes our relationships with the customers
                                                     how it ends and it’s clear that if furloughing,   the Chancellor has said, not all businesses     for businesses considering over 100 positions
who buy from us. My feeling is that yes, some
                                                     for example, comes to an overall end, all         are protected and not all will be. Business     that lead time extends to 45 days. Right now
things will stick. We’ll have to look at that in a
                                                     businesses will immediately have to resume        representative organisations are working        bigger businesses are right on the edge of that
year or two’s time. Right now my guess would
                                                     the pay burden – at a time when income            hard to demonstrate to Government where         time limit, so further clarification from the
be some will return to earlier ways but the big
                                                     may be just starting to recover.                  the many gaps are and where they think the      Chancellor is needed, quickly.
change will have taken place.
                                                         We listened to the Chancellor’s ‘whatever     promise of “whatever it takes” will need to        Can the high street survive? When you look
    Yes, the current situation will come to
                                                     it takes’ statement with interest. Could or       be fulfilled.                                   at convenience stores – numbers of which
an end... the questions are ‘when’ and ‘how’.
                                                     should the Treasury do more to help mitigate         The big disappointment, to which the         are approaching 40,000 – they have their
We still don’t know about the when and that
                                                     this situation for independent retailers? The     Government has begun to react, is the very      own supply chains and money and credit is
poses one of the bigger challenges to the
                                                     actions taken by Government so far actually       low rate of loan approvals under the Corona     flowing. I’ve heard people say these small
entire economy: the longer we all remain
                                                                                                                                                       local offers are very helpful. Personally, I’d run
in lockdown the more businesses will meet
                                                                                                                                                       out of lapsang souchong tea bags, there were
their ends and the more jobs will be lost.

                                                            “
                                                                                                                                                       none in the supermarkets, but I found them
That aggregate loss of demand, warned
of in the OBR’s prediction of a hit in the
                                                                It’ll be fascinating to see if this experience                                         at Emerson & West, my local fine food retailer.
immediate term amounting to a third of the                  fundamentally changes the ways we work, if it                                              These businesses are getting creative and
                                                                                                                                                       taking steps which in many cases they hadn’t
entire economy, will affect all producers and
all retailers because it will affect very large         changes our relationships with the customers who                                               before. Bizarrely, that’s one of the good things

                                                                                                             ”
                                                                                                                                                       coming out of a very bad situation.
numbers of consumers.                                                    buy from us
                                                                                           @specialityfood
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