No other organisation in Cairns can deliver your brand to the diverse audiences we can - EVENT SPONSORSHIP PROSPECTUS - Cairns Regional Council

 
No other organisation in Cairns can deliver your brand to the diverse audiences we can - EVENT SPONSORSHIP PROSPECTUS - Cairns Regional Council
EVENT SPONSORSHIP PROSPECTUS

     No other organisation in
 Cairns can deliver your brand to
 the diverse audiences we can...
 Contact: Coordinator Event Deliver y, 07 4044 3261 r.davies@cairns.qld.gov.au
No other organisation in Cairns can deliver your brand to the diverse audiences we can - EVENT SPONSORSHIP PROSPECTUS - Cairns Regional Council
EVENT
CALENDAR

2018
AUG   POSITIVE AGEING FAIR

      RIDE 2 WORK
OCT
OCT   BABY WELCOMING
      CEREMONY
      UNDERSTORY FILM FESTIVAL

      TNQ
NOV   INNOVATION AWARDS

      CHRISTMAS TREE
      SWITCH ON
DEC   CAROLS BY
      CANDLELIGHT
      NEW YEAR’S EVE

2019
JAN   AUSTRALIA DAY
      CELEBRATIONS

      INTERNATIONAL
MAR WOMEN’S DAY

      ECOFIESTA
MAY   GREAT BARRIER REEF
      MASTERS GAMES

      MAYOR’S CHARITY
JUN   GOLF DAY
No other organisation in Cairns can deliver your brand to the diverse audiences we can - EVENT SPONSORSHIP PROSPECTUS - Cairns Regional Council
MESSAGE FROM
THE MAYOR

Community events contribute greatly to our lifestyle and help to define our city and our region.

Cairns Regional Council aims to deliver a range of events that reflect our vibrant and diverse community and
celebrate life in Tropical North Queensland.

Cairns has positioned itself as a venue of choice for large events, as evidenced by our city’s involvement in
the 2018 Gold Coast Commonwealth Games and other major sporting events.

However, it is the grassroots, local events that truly are the heart of our community. These events promote a
unique sense of community pride and connection to our region.

It is through the support of sponsors that we are able to continue to present community events that grow and
evolve with our community.

The purpose of this document is to showcase Council events and the different levels of sponsorship
opportunities available. Sponsorship arrangements help to fund additional resources and activities that
enhance the community’s enjoyment and benefits from the event.

Please take the time to review our events calendar and contact our talented events team if you would like to
become involved in any of the wonderful upcoming opportunities.

We look forward to working in partnership with the local business community to deliver a full program of
engaging and enjoyable community events across the next 12 months.

                                                                                  CR BOB MANNING
                                                                                  MAYOR OF CAIRNS
No other organisation in Cairns can deliver your brand to the diverse audiences we can - EVENT SPONSORSHIP PROSPECTUS - Cairns Regional Council
ABOUT
CAIRNS
REGIONAL
COUNCIL

Cairns has a residential population of 160,000          In the 2016 Our Cairns Community
with 12,800 local businesses and incoming
                                                        survey, completed by 6446
tourism of three millions visitors per year.
The services of Cairns Regional Council (Council)
                                                        residents, we asked: Which of
include the following: infrastructure, roads, parks     these statements do you want to
and public works, water, sewerage and waste, flood       describe our region’s strengths in 10
control, environmental protection, land and pest        years’ time? The third most popular
management, community, recreation and cultural
                                                        answer was ‘A vibrant region with
development and community events and activities.
                                                        events and activities for the whole
Council organises dozens of annual events that
                                                        community’.
are either free to attend or at minimal cost to the
attendee. Council events aim to meet a community
need and attract either the general public or specific   In the survey we asked: What
groups such as the road biking community or new         cultural activities and facilities does
parents.                                                Council provide well for today. The
We encourage you to review the calendar and             top answer was Festivals and Events.
help to support our vibrant region with events and
activities for the whole community.
No other organisation in Cairns can deliver your brand to the diverse audiences we can - EVENT SPONSORSHIP PROSPECTUS - Cairns Regional Council
LOOK AT OUR REACH
WHY                                                                 Council’s
                                                                    combined
                                                                    Facebook
SPONSOR                                                             reach is

A CAIRNS
REGIONAL WEBSITE                                                    52k
                                                                    and is the most
COUNCIL                                  receives an average of
                                                                    hashtagged item in Far
                                                                    North Queensland
EVENT?   270,000
         views each month
By getting behind a local event
as a sponsor, you will be directly
contributing to the wellbeing of our
community and the liveability of our
                                         WHAT’S ON
                                         CALENDAR
city.

Your business will also benefit from
                                         receives an average of
association with the extensive

                                                                    PRINT
                                         7500
marketing campaigns delivered for each
event, through a variety of marketing
                                                                    advertisements in
mediums including:
                                         views each month           various publications;
                                                                    Cairns Post, Oasis,
                                                                    PakMag, CairnsLife,
                                                                    TropicNow

                                                                    MORE THAN
                                                                    3000
                                         RADIO
                                         advertisements and
                                                                    people subscribe to
                                                                    Council’s monthly
                                         presenter content;         newsletter
                                         HitFM, Triple M, Star FM   “Living in Cairns”

                                         OUTDOOR SIGNAGE
                                         CBD wayfinder signs, road signs,
                                         event signage, city banner poles etc
No other organisation in Cairns can deliver your brand to the diverse audiences we can - EVENT SPONSORSHIP PROSPECTUS - Cairns Regional Council
POSITIVE
AGEING FAIR
WHEN
Date & time: Friday 24 August 2018 (10am – 4pm)                 SPONSORSHIP OPPORTUNITIES
Location: Cannon Park Race Course
                                                                MAJOR SPONSOR: $5,000 + GST
SUMMARY                                                         • Prominent exposure of company logo on all
Council provides a one day program of over 50 stalls,             promotional material and website
workshops and a sit down lunch for the enjoyment of the         • Opportunity to address the event audience and/or
community’s senior residents and to celebrate their               provide give aways
contribution to Cairns. The event program is focused on         • Personal recognition as the Major Sponsor in media
keeping healthy and active in older age.                          releases and the opening speech
                                                                • Prominent display of company signage at the event

TARGET AUDIENCE                                                 SPONSOR: $2,000 + GST
Estimated 500 attendees who are:                                • Company logo on promotional material and website
• Local residents aged 55 and over                              • Display of company signage at the event
• Interested in making the most of their senior years
• Individuals, member of a community group or social club
                                                                TAILORED BENEFITS
                                                                May include the below:
MARKETING                                                       • A prominent stall location, providing the opportunity
Please refer to the Look at our Reach page, which lists the       to hand out marketing material and network with the
extensive marketing mediums utilised for Council events.          attendees
Marketing activity for the Positive Ageing Fair will start in   • Opportunity to conduct a workshop or activity on the
July.                                                             day adding to the attendee experience

                                                                PREVIOUS SPONSORS
                                                                Southern Cross Austereo, 4CA, Pakmag, Telstra,
                                                                Regis Aged Care

                          EVENT SPONSORSHIP PROSPECTUS                                                            Initials
No other organisation in Cairns can deliver your brand to the diverse audiences we can - EVENT SPONSORSHIP PROSPECTUS - Cairns Regional Council
RIDE 2
WORK
WHEN                                                          SPONSORSHIP OPPORTUNITIES
Date & time: Wednesday 17 October 2018 (6:30am -
8:30am)                                                       MAJOR SPONSOR: $2,000 + GST
Location: Cairns Esplanade, Western Event Lawn                • Prominent exposure of company logo on all
                                                                promotional material and website
SUMMARY                                                       • Opportunity to address the event audience and/or
Cairns Regional Council supports the National Ride2Work         provide giveaways
Day initiative with a free breakfast for local cyclists.      • Personal recognition as the Major Sponsor in media
Ride2Work encourages Australians to ditch their cars            releases, Facebook and associated media exposure
and start riding to work as a regular habit. Participants     • Prominent display of company signage at the event
can enjoy free sports massages, free breakfast, give aways
and bike servicing.                                           SPONSOR: $500 + GST
                                                              • Company logo on promotional material and website
TARGET AUDIENCE                                               • Display of company signage at the event
Estimated 500 attendees made up of:
• Local residents of all cycling abilities; beginner,         TAILORED BENEFITS
  recreational and experienced                                May include:
• Cycling enthusiasts who want to share their passion         • A prominent site at the event, providing the
• People who are health minded                                  opportunity to hand out marketing material,
• People who wish to reduce their environmental footprint       promotional products or showcase services

MARKETING
Please refer to the Look at our Reach page, which lists the
extensive marketing mediums utilised for Council events.      PREVIOUS SPONSORS
Marketing activity for Ride2Work will start in September.     Maurice Blackburn Lawyers, Mungalli Creek, StarFM

                           EVENT SPONSORSHIP PROSPECTUS                                                           Initials
No other organisation in Cairns can deliver your brand to the diverse audiences we can - EVENT SPONSORSHIP PROSPECTUS - Cairns Regional Council
BABY
WELCOMING
CEREMONY
WHEN                                                          SPONSORSHIP OPPORTUNITIES
Date & time: October 2018 (10am – 2pm)
Location: Council Civic Rooms, Spence Street                  MAJOR SPONSOR: $2,000 + GST
                                                              • Prominent exposure of company logo on all
SUMMARY                                                         promotional material and website
Each year, Council welcomes new babies to the region          • Opportunity to address the event audience and/or
and celebrates their arrival with a special ceremony            provide giveaways
hosted by the Mayoress of Cairns. The ceremony also           • Personal recognition as the Major Sponsor in media
features free entertainment and activities for children of      releases and the opening speech
all ages attending the day with their families.               • Prominent display of company signage at the event

TARGET AUDIENCE                                               SPONSOR: $500 + GST
Over 200 adults and 300 babies and children attend the        • Company logo on promotional material and website
ceremony to welcome babies born in Cairns in the              • Display of company signage at the event
past 12 months.
                                                              TAILORED BENEFITS
MARKETING                                                     May include the below:
Please refer to the Look at our Reach page, which lists the   • Opportunity to offer a unique entertainment program to
extensive marketing mediums utilised for Council events.        families and children
Marketing activity for the Baby Welcoming Ceremony will
start in August.                                              PREVIOUS SPONSORS
                                                              Southern Cross Austereo, Pakmag, SeaFM

                         EVENT SPONSORSHIP PROSPECTUS                                                         Initials
No other organisation in Cairns can deliver your brand to the diverse audiences we can - EVENT SPONSORSHIP PROSPECTUS - Cairns Regional Council
UNDERSTORY
FILM
FESTIVAL
WHEN
Date & time: 13 October 2018                                      SPONSORSHIP OPPORTUNITIES
Location: Tanks Arts Centre, Collins Ave

                                                                  MAJOR SPONSOR: $5,000 + GST
SUMMARY                                                           • Prominent exposure of company logo on all
The Understory Film Festival was designed to encourage
                                                                    promotional material, website and social media
and award local independent, student, emerging and
                                                                    relating to the Understory Film Festival identified as
professional filmmakers in the Cairns and Far North
                                                                    Major Sponsor
Queensland region. The competition culminates in a free
                                                                  • Company logo to be associated with the Best Film and
screening of shortlisted films.
                                                                    People’s Choice Awards
                                                                  • Screening of corporate advertising prior to film
TARGET AUDIENCE                                                     screening at main event
Over 200 professional, independent and student                    • Opportunity to utilise the Understory Film Festival
filmmakers enter and 500 guests attend the screening and             brand for the length of the sponsor agreement
awards night.                                                     • Participation in the event opening address
                                                                  • Exclusivity arrangement with the first right of refusal as
MARKETING                                                           Major Sponsor for following year
Please refer to the Look at our Reach page, which lists the       • Prominent display of company signage at the event
extensive marketing mediums utilised for Council events.
Marketing activity targeting filmmakers for Understory             SPONSOR: $1,000 + GST
Film Festival will start in April. Marketing activity targeting   • Company logo included on event poster, program and
audience will start in July                                         website
                                                                  • Company logo to be associated with a prize for a
                                                                    winning short film category
                                                                  • Prominent display of company logo on screen at event.

                                                                  SUPPORTER: $500 + GST
                                                                  • Company logo included on event poster, program and
                                                                    website
                                                                  • Prominent display of company logo on screen at event.

                                                                  PREVIOUS SPONSORS:
                                                                  Wet Tropics Management Authority, James Cook University,
                                                                  Central Queensland University, Screen Queensland

                             EVENT SPONSORSHIP PROSPECTUS                                                               Initials
No other organisation in Cairns can deliver your brand to the diverse audiences we can - EVENT SPONSORSHIP PROSPECTUS - Cairns Regional Council
TROPICAL
NORTH
QUEENSLAND
INNOVATION
AWARDS
WHEN                                                              SPONSORSHIP OPPORTUNITIES
Date & time: 22 November 2018 (5pm - 8pm)
Location: Tanks Arts Centre, Collins Ave                          MAJOR SPONSORS: $5,000 + GST
                                                                  • Prominent exposure of company logo on all promotional
                                                                    material and website
SUMMARY
                                                                  • Acknowledgement as a Major Sponsor in Cairns Regional
The 2018 Tropical North Queensland Innovation Awards
                                                                    Council social media posts
recognise and reward those working innovatively across
                                                                  • Opportunity to address the ceremony audience
the vast and diverse Tropical North Queensland region.
                                                                  • Personal recognition as a major sponsor in media
                                                                    releases and the Mayor’s opening speech
The awards provide an opportunity for local inventors,
                                                                  • Opportunity to align with one of the awards categories
innovators and businesses to showcase their products and
                                                                    by offering cash and/or in-kind prizes
processes and contribute to the export and employment
                                                                  • Opportunity to present the winning prizes
potential of the region.
                                                                  • Guaranteed large information stand at the ceremony,
                                                                    providing the opportunity to network, hand out
TARGET AUDIENCE                                                     marketing material and showcase your services
Over 100 entrants and 300 attendees made up of:                   • Reserved VIP seating at the ceremony
• Businesses from Tropical North Queensland                       • Prominent display of company signage at the event
• Innovators
• Potential investors and mentors
• Government representatives
                                                                  SPONSOR: $2,000 + GST (Cash and in-kind)
                                                                  •   Company logo on promotional material and website
                                                                  •   Opportunity to offer cash and/or in-kind prizes
MARKETING                                                         •   Opportunity to present the winning prizes
Please refer to the Look at our Reach page, which lists the       •   Guaranteed information stand at the ceremony
extensive marketing mediums utilised for Council events.          •   Reserved VIP seating at the ceremony
Marketing activity for the awards will start in May for entries   •   Display of company signage at the event
and September for registrations to the awards ceremony.
                                                                  PREVIOUS SPONSORS
                                                                  Central Queensland University, James Cook University,
                                                                  MacDonnells Law, Crowe Horwarth, CCIQ, Southern Cross
                                                                  Austereo

                             EVENT SPONSORSHIP PROSPECTUS                                                           Initials
CHRISTMAS
TREE
SWITCH ON
WHEN                                                          SPONSORSHIP OPPORTUNITIES
Date & time: Saturday 1 December 2018 (5.30pm - 7.30pm)
Location: Lagoon Plaza, Cairns Esplanade                      MAJOR SPONSOR: $5,000 + GST
                                                              • Prominent exposure of company logo on all
SUMMARY                                                         promotional material and website
Cairns youth compete with their Christmas themed artwork      • Opportunity to address the event audience and/or
in a competition to design Council’s eCard. The three           provide give aways
winners are invited to switch on the Christmas tree lights    • Personal recognition as the Major Sponsor in media
of the Esplanade Christmas tree at a community event with       releases and the opening speech
festive themed music, activities, roving entertainers and     • Prominent display of company signage at the event
Santa Claus.
                                                              SPONSOR: $1,000 + GST
TARGET AUDIENCE                                               • Company logo on promotional material and website
Estimated 2,000 attendees made up of:                         • Display of company signage at the event
• Families
• Young people                                                TAILORED BENEFITS
• Tourists                                                    May include the below:
                                                              • Option for involvement in the tree switch on
MARKETING
Please refer to the Look at our Reach page, which lists the   PREVIOUS SPONSORS
extensive marketing mediums utilised for Council events.      Star FM, Skyrail, Cairns Zoom, Trailblazers horse riding,
Marketing activity for the Christmas tree lights switch on    Cairns Taipans
will start in November.

                             EVENT SPONSORSHIP PROSPECTUS                                                             Initials
CAROLS BY
CANDLELIGHT
WHEN                                                          SPONSORSHIP OPPORTUNITIES
Date & time: Sunday 9 December 2018 (5:30pm - 8pm)
Location: Fogarty Park, Cairns Esplanade                      MAJOR SPONSOR: $15,000 + GST
                                                              • Prominent exposure of company logo on all
SUMMARY                                                         promotional material and website
Carols by Candlelight features Christmas carols performed     • Opportunity to address the event audience and/or
by vocal groups, dance schools and soloists, culminating        provide giveaways
with a fireworks finale. Popular merchandise such as            • Personal recognition as the Major Sponsor in media
candles are sold at the event, with proceeds distributed to     releases and the Mayor’s opening speech
the Mayor’s Christmas Cheer Appeal.                           • Prominent display of company signage at the event

TARGET AUDIENCE                                               SPONSOR: $7,000 + GST
Estimated 10,000 attendees with an interest in Christmas      • Company logo on promotional material and website
celebrations made up of:                                      • Display of company signage at the event
• Families
• Young people                                                TAILORED BENEFITS
• Tourists                                                    May include:
• Community dance groups, choirs and solo artists             • Opportunity to provide a unique activity or
                                                                entertainment to the family audience. Previous ideas
MARKETING                                                       have included a pre-event magic show and a ‘side
Please refer to page 4, which lists the extensive               show alley’ themed games tent
marketing mediums utilised for Council events. Marketing
activity for Carols by Candlelight will start in November.    PREVIOUS SPONSORS
                                                              Optus, Cairns Post, McDonalds Restaurants, Southern Cross
                                                              Austereo, Masters Home Improvements

                         EVENT SPONSORSHIP PROSPECTUS                                                          Initials
NEW
YEAR’S EVE
WHEN                                                            SPONSORSHIP OPPORTUNITIES
Date & time: Sunday 31 December 2018 (6pm - midnight)
Location: Fogarty Park, Western Event Lawn and Cairns           MAJOR SPONSOR: $20,000 + GST
Esplanade                                                       • Prominent exposure of company logo on all
                                                                  promotional material and websites
SUMMARY                                                         • Opportunity to address the event audience and/or
Cairns Regional Council’s New Year’s Eve celebration brings       provide giveaways
together a diverse crowd of up to 15,000 people over the full   • Personal recognition as the Major Sponsor in media
program. Free family rides and entertainment start at 6pm         releases and the opening speech
with two major fireworks displays at 9pm and midnight to         • Prominent display of company signage at the event
bring in the New Year.                                          • Opportunity to provide a unique activity or
                                                                  entertainment to the family audience. Previous ideas
TARGET AUDIENCE                                                   have included children’s rides and VIP tents
Estimated 15,000 attendees made up of:
• Families                                                      PREVIOUS SPONSORS
• Young people                                                  Central Queensland University and Rattle and Hum
• Tourists
• Music enthusiasts

MARKETING
Please refer to page 4, which lists the extensive
marketing mediums utilised for Council events. Marketing
activity for New Year’s Eve will start in November.

                              EVENT SPONSORSHIP PROSPECTUS                                                           Initials
AUSTRALIA
DAY
CELEBRATIONS
WHEN                                                          SPONSORSHIP OPPORTUNITIES
Date & time: Friday 26 January 2019 (7am - 11am)
Location: Western Event Lawns, Cairns Esplanade and           MAJOR SPONSOR: $7,000 + GST
Trinity Beach (2019 only)                                     • Prominent exposure of company logo on all
                                                                promotional material and website
SUMMARY                                                       • Opportunity to address the event audience and/or
Australia Day is held in two locations each year, one based     provide give aways
in the city and the second based at the Northern              • Personal recognition as the Major Sponsor in media
Beaches. The Northern Beach location rotates between            releases and the opening speech
three beaches: Trinity Beach, Yorkeys Knob and Palm Cove.     • Prominent display of company signage at the event
The Australia Day celebrations offer a free event for the
community including breakfast, music, stalls, games,          SPONSOR: $2,000 + GST
entertainment and community activities.                       • Company logo on promotional material and website
                                                              • Display of company signage at the event
TARGET AUDIENCE
Both events expect 3,000 attendees:                           TAILORED BENEFITS
• Northern Beaches event draws families and residents         • Opportunity to provide a unique activity or
  from the local area                                           entertainment at each location. Previous ideas have
• City event attracts both residents and visitors with an       included children’s activities such as mini golf and free
  interest in music or recreation/socialising on the            food and beverages for attendees
  Esplanade
                                                              PREVIOUS SPONSORS
MARKETING                                                     HIT FM, Triple M
Please refer to the Look at our Reach page, which lists the
extensive marketing mediums utilised for Council events.
Marketing activity for Australia Day will start in January.

                         EVENT SPONSORSHIP PROSPECTUS                                                            Initials
INTERNATIONAL
WOMEN’S DAY
WHEN                                                          SPONSORSHIP OPPORTUNITIES
Date & time: Thursday 8 March 2019 (7:30am – 9am)
Location: Pullman Cairns International, Cairns (2018)         MAJOR SPONSOR: $5,000 + GST
                                                              • Prominent exposure of company logo on all
SUMMARY                                                         promotional material and website
Council hosts a breakfast to celebrate local women            • Opportunity to address the event audience and/or
who have made an outstanding contribution to our                provide giveaways
community. Two awards are presented: Woman of the             • Personal recognition as the Major Sponsor in media
Year and Young Woman of the Year and 2018 awarded the           releases and the opening speech
inaugural scholarship to a local woman/girl. The winners      • Prominent display of company signage at the event
contributions to the community can be social, economic,
cultural and/or political achievements. International         SCHOLARSHIP SPONSOR: $2,000 + GST
Women’s Day has been occurring for well over a century        • Company logo on promotional material and website
and is continuing to grow from strength to strength.          • Display of company signage at the event

TARGET AUDIENCE                                               PREVIOUS SPONSORS
Over 300 attendees made up of:                                Bendigo Bank, DFS Galleria, Lotsa, Star FM
• Women and men ranging extensively in age
• Supporters of women in the community
• Award nominees and their guests

MARKETING
Please refer to the Look at our Reach page, which lists the
extensive marketing mediums utilised for Council events.
Marketing activity for the International Women’s Day will
start in January.

                         EVENT SPONSORSHIP PROSPECTUS                                                         Initials
GREAT
BARRIER
REEF
MASTERS
GAMES
WHEN                                                            SPONSORSHIP OPPORTUNITIES
Date & time: Thursday 23 - Sunday 26 May 2019
Locations: Various sporting venues throughout Cairns            MAJOR SPONSOR: $10,000 + GST
and the Tablelands, social hub in the Cairns CBD                • Naming rights to one night in the social function
                                                                  calendar (23, 24 or 25 May 2019), including opportunity
SUMMARY                                                           to address the audience and/or provide a prize
The Great Barrier Reef Masters Games is a biannual event          giveaway
run by Council. Participants and athletes compete in over       • Acknowledgement in opening speech and media
20 different sports. Council are looking for a local Cairns        releases
business to sponsor one of the three social nights as part of   • Opportunity to display signage and/or perform an
the tournament.                                                   activation at social hub venue
                                                                • Prominent exposure of logo on all promotional material
                                                                  and athletes program
TARGET AUDIENCE
                                                                • Logo on GBRMG website
In 2017 the event saw over 2000 attendees who are:
• Even split between male and female over the age of 35
• 30.2% of athletes were from Cairns                            SPONSOR: $5,000 + GST
• 46.5% of athletes were from within Queensland                 • Opportunity to display signage and/or perform an
• Supporters and spectators                                       activation at social hub venue
                                                                • Logo on promotional material
                                                                • Logo on GBRMG website
MARKETING
Please refer to the Look at our Reach page, which lists the     SUPPORTER: $2,000 + GST
extensive marketing mediums utilised for Council events.        • Logo on promotional material
Marketing activity for the Games starts in May 2018.            • Logo on GBRMG website

                                                                PREVIOUS SPONSORS
                                                                Tourism Events Queensland, Tourism Tropical North
                                                                Queensland, The Jack, LOTSA

                            EVENT SPONSORSHIP PROSPECTUS                                                             Initials
ECOFIESTA
WHEN                                                               SPONSORSHIP OPPORTUNITIES
Date & time: Sunday 2 June 2019 (10am – 7pm)
Location: Cairns Cruise Liner Terminal                             MAJOR SPONSOR: $10,000 + GST
                                                                   • Prominent exposure of company logo on all
SUMMARY                                                              promotional material and website
The rise of the eco-conscious consumer is driving demand           • Opportunity to address the event audience and/or
for greener products across every category. Ecofiesta is the          provide giveaways
region’s premier sustainability festival. It’s a free entry, all   • Opportunity to offer community engagement through a
ages event featuring live music, performances, food, fashion,        workshop at the event site
family and children’s activities, games, prizes, interactive       • Personal recognition as the Major Sponsor in media
workshops and a large expo.                                          releases and the opening speech
                                                                   • Prominent display of up to ten promotional signs on the
                                                                     event site
TARGET AUDIENCE
                                                                   • Advertisement in the event program
Estimated 10,000 attendees looking for a day of fun,
                                                                   • Opportunity to utilise the Cairns Ecofiesta brand for
friendship and eco-inspiration and over 100 stalls of
                                                                     the length of the sponsor agreement
green-tech and sustainable living solutions.
                                                                   • Complimentary presenting partner premium expo
                                                                     booth at Cairns Ecofiesta (valued at $1,500)
MARKETING                                                          • Exclusivity arrangement with the first right of refusal as
Please refer to the Look at our Reach page, which lists the          Presenting Partner for 2020
extensive marketing mediums utilised for Council events.
Marketing activity for Ecofiesta will start in March.
                                                                   SPONSOR: $5,000 + GST
                                                                   •   Company logo on promotional material and website
SOCIAL ENTERPRISE SUPPORTER                                        •   Prime position expo stall at Cairns Ecofiesta
Ecofiesta offers an opportunity for one non-profit                    •   Personal recognition in the opening speech
organisation / social enterprise to provide in-kind event          •   Display up to five promotional signs on event site
support in return for marketing, fundraising and brand
alignment opportunities.
                                                                   SUPPORTER: $1,000 + GST
                                                                   • Company logo on promotional material and website
                                                                   • Expo stall at Cairns Ecofiesta
                                                                   • Display up to two promotional signs on the event site

                                                                   PREVIOUS SPONSORS
                                                                   Ergon Energy, Queensland Country Credit Union, James
                                                                   Cook University, Ports North, Pacific Toyota

                           EVENT SPONSORSHIP PROSPECTUS                                                               Initials
MAYOR’S
CHARITY
GOLF DAY
WHEN
Date & time: June 2019 TBC                                       SPONSORSHIP OPPORTUNITIES
Previous locations: Cairns Golf Club, Gordonvale Golf
Course and Half Moon Bay Golf Club                               MAJOR SPONSOR: $7,000 + GST
                                                                 • Two teams of four players in the competition with
SUMMARY                                                            guaranteed carts
The Mayor’s Charity Golf Day is a charity fundraising event.     • Company logo on all event promotional material and
Council has run the event for more than a decade and it            website
continues to be one of the most popular events on the            • Company logo in the official player’s guide
business calendar. The one day Ambrose event attracts            • Opportunity to address the attendees during the event
senior executives from local organisations and provides a        • Opportunity to make the presentation of the major prize
valuable networking forum. The charity recipients for 2018:      • First option of preferred golf hole for your activation
YAPS and FNQ Rescues R Us.                                       • Personal recognition by the Mayor in official address
                                                                 • Prominent display of company signage at the event
TARGET AUDIENCE
• 144 participants                                               HOLE SPONSOR: $1,700 + GST
• 36 local businesses wishing to networking whilst               • One team of four players in the competition with
  supporting a local charity                                       guaranteed carts
                                                                 • Company logo on events promotional material and
                                                                   website
MARKETING                                                        • Company logo in the official player’s guide
Please refer to the Look at our Reach page, which lists the      • Prominent display of company signage on sponsored
extensive marketing mediums utilised for Council events.           hole
Marketing activity for the Mayor’s Charity Golf Day will start   • Option of providing food, beverage or an activity to
in March.                                                          patrons at your sponsored hole
                                                                 • Personal recognition by the Mayor in official address
                                                                 • A premium hole for your hosted activity (first in, first
                                                                   served basis for allocation of holes)

                                                                 PREVIOUS SPONSORS
                                                                 FGF Bitumen, Prime Construction, Preston Law, Trinity
                                                                 Petroleum

                          EVENT SPONSORSHIP PROSPECTUS                                                               Initials
SPONSORSHIP AGREEMENT
ITEM 1                     Cairns Regional Council ABN 24 310 025 910        (“Council”)
PARTIES                    119-145 Spence Street, Cairns Queensland 4870
                           Contact: Raine Davies
                           Position: Coordinator Event Delivery
                           Telephone: 07 4044 3261
                           Email: r.davies@cairns.qld.gov.au

                           Company & Trading names:                        (“Sponsor”)
                           ABN:
                           Address:
                           Contact:
                           Position:
                           Telephone:
                           Email:

ITEM 2
EVENT NAME
& SPONSORSHIP
CATEGORY

ITEM 3
COMMENCEMENT DATE     (TODAY’S DATE)
EXPIRY DATE           (EVENT DATE)

ITEM 4
FEE

 ITEM 5                      Positive Ageing Fair                           New Year’s Eve
 SPONSORSHIP SOUGHT               Major Sponsor: $5,000 + GST                Major Sponsor: $20,000 + GST
(please tick)                     Sponsor: $2,000 + GST
                                                                            Australia Day Celebrations
                             Ride2Work                                        Major Sponsor: $7,000 + GST
                               Major Sponsor: $2,000 + GST                   Sponsor: $2,000 + GST
                                  Sponsor: $500 + GST
                                                                            International Women’s Day
                             Baby Welcoming Ceremony                          Major Sponsor: $5,000 + GST
                               Major Sponsor: $2,000 + GST                   Scholarship Sponsor: $2,000 + GST
                                  Sponsor: $500 + GST
                                                                            Great Barrier Reef Masters Games
                             TNQ Innovation Awards                            Major Sponsor: $10,000 + GST
                               Major Sponsor: $5,000 + GST                   Sponsor: $5,000 + GST
                                  Sponsor: $2,000 + GST                      Supporter: $2,000 + GST

                             Understory Film Festival                       Ecofiesta
                               Major Sponsor: $5,000 + GST                   Major Sponsor: $10,000 + GST
                                  Sponsor: $1,000 + GST                      Sponsor: $5,000 + GST
                                  Supporter: $500 + GST                      Supporter: $1,000 + GST

                             Christmas Tree Switch On                       Mayor’s Charity Golf Day
                               Major Sponsor: $5,000 + GST                  Major Sponsor: $7,000 + GST
                                  Sponsor: $1,000 + GST                      Hole Sponsor: $1,700 + GST

                             Carols by Candlelight
                               Major Sponsor: $15,000 + GST
                                  Sponsor: $7,000 + GST
ITEM 6
THE SERVICES PROVIDED TO COUNCIL
The services provided by Council as part of your sponsorship are listed on the
relevant event page. Please initial this page to acknowledge these services.

DEFINITIONS                                                                        4.2. The parties acknowledge that Council is self-insured.
1.1. In this Agreement unless inconsistent with the context or subject mat-        4.3. Council will not in any way be liable to the Sponsor for loss or damage is
ter:-                                                                              suffers in connection with this Agreement, provided that that loss or damage
“Address for Service” means PO Box 359 Cairns in respect of Council and            was not caused by Council’s breach of this Agreement.
the address in Item 1 in respect of the Sponsor, or any other address nom-         4.4. The Sponsor indemnifies Council against all losses, claims or damages
inated in writing by a party to the other party as its new address for notices     Council incurs as a result of the Sponsor’s negligence or failure to comply
or service;                                                                        with the terms of this Agreement.
“Agreement” means this Sponsorship Agreement;
“Approvals” means any approvals required to be issued by any Authorities in        5. TERMINATION
connection with the Signage and all changes to those Approvals which may           5.1. If a party fails to comply with a term of this Agreement (“defaulting par-
need to be agreed to by those Authorities;                                         ty”) and fails to remedy that non-compliance within 14 days of receiving a
“Benefits” means benefits relating to the Sponsorship which Council pro-           notice from the other party requiring it to do so (“non-defaulting party”), the
vides to the Sponsor as set out in Item 6;                                         non-defaulting party may terminate this Agreement by giving written notice
“Commencement Date” means the date specified in Item 3 and the com-                to the defaulting party.
mencement of the agreement;                                                        5.2. If at any time during the Term Council considers, acting reasonably, that
“Expiry Date” means the date specified in Item 3 and the date that the agree-      this Agreement is no longer desirable having regard to adverse publicity
ment expires;                                                                      relating to or associated with the Sponsor, Council may terminate this Agree-
“Fee” means the payments and other consideration to be provided by the             ment by giving 14 days written notice to the Sponsor.
Sponsor to Council under this Agreement, as specified in Item 4;                   5.3. If the Sponsor becomes subject to any Insolvency Event during the
“Force Majeure” means an act, omission or circumstance over which Coun-            Term, Council may terminate this Agreement by giving written notice to the
cil could not reasonably have exercised control, including without limitation      Sponsor.
cyclone, employee strike, terrorist incident, tsunami, floods and the like;
“GST”, “Recipient”, “Supplier”, “Supply” and “Tax Invoice” have the same           6. ASSIGNMENT
meaning as given to those terms in A New Tax System (Goods and Services            This Agreement may not be assigned by the Sponsor without Council’s writ-
Tax) Act 1999 (Cth);                                                               ten consent, which consent may (at Council’s sole discretion) be granted,
“Insolvency Event” occurs if the Sponsor becomes the subject of bankruptcy         granted with conditions or withheld.
proceedings, winding up proceedings, is declared bankrupt, has a winding
up order made against it, has a receiver and/or manager or administrator           7. FORCE MAJEURE
appointed or enters into a scheme of arrangement with creditors;                   7.1. If Council is rendered unable, wholly or in part, by Force Majeure to car-
“Item” means the item number in the Reference Data;                                ry out or observe any of its obligations under this Agreement, it shall give to
“Logo” means the Logo of the Sponsor, Council or event,                            the Sponsor prompt written notice providing full details of the Force Majeure.
 “Services” means the services provided or undertaken by Council, as spec-         7.2. Subject to clause 7.1, the obligations of the parties under this Agree-
ified in Item 6;                                                                   ment, to the extent affected by Force Majeure, will be suspended and no
“Signage” means the signage to be erected and/or displayed under this              claim by either of the parties against the other party will avail by reason of
Agreement, particularly that listed in Item 6;                                     such Force Majeure provided that Council must, to the extent practicable,
“Sponsorship” means the sponsorship the subject of this Agreement;                 take all reasonable steps to remove the Force Majeure as soon as possible.
“Sponsorship Logo” means the logo used by Council in respect of the Ser-           Such reasonable steps will not require Council to settle any reasons for
vices, as attached to this Agreement;                                              Force Majeure on unfavourable terms.
“Term” means the term of this Agreement as specified in Item 3, and calcu-
lated as being from and including the Commencement Date to and including           8. GENERAL PROVISIONS
the Expiry Date.                                                                   8.1. This Agreement is governed by, and is to be construed in accordance
                                                                                   with, the law of the State of Queensland, Australia.
2. SPONSORSHIP AND BENEFITS                                                        8.2. The parties agree that the courts of the State of Queensland will have
2.1. The Sponsor will, during the Term, pay the Fee to Council, and in con-        non-exclusive jurisdiction to hear disputes arising out of or relating to either
sideration, Council will provide the Benefits to the Sponsor.                      this Agreement or the formation of this Agreement.
2.2. Council will issue the Sponsor with a Tax Invoice for the amount of the       8.3. A notice will be deemed to be served on a party if it is addressed to that
Fee plus GST and the Sponsor will pay the Fee plus GST by cheque or as             party at its Address for Service (and if the notice is to be served on Council,
otherwise directed by Council within 14 days of receipt of each Tax Invoice.       marked to the attention of the Chief Executive Officer) and it is delivered by
2.3. The amounts payable by the Sponsor under this Agreement are ex-               hand to that address or sent by registered mail to that address.
clusive of GST unless otherwise provided. If GST is to be assessed on the          8.4. This Agreement contains the entire agreement between the parties in
provision of goods, services or any other Supply under this Agreement, then        relation to the Sponsorship.
the Recipient of the Supply shall, in addition to all other payments contracted    8.5. Each party must promptly execute all documents and do all things nec-
to be made under this Agreement, pay the Supplier upon receipt of a valid          essary or desirable to give full effect to the arrangements set out in this
Tax Invoice, the relevant GST amount/s.                                            Agreement.
2.4. The Sponsor and Council will promptly take all necessary steps and            8.6. Each party is responsible for its own legal fees in relation to the negoti-
do all things as may be reasonably required on their part to diligently and        ation, preparation and execution of this Agreement.
expeditiously perform their obligations under this Agreement.                      8.7. Any duty on this transaction is payable by the Sponsor.
                                                                                   8.8. Nothing in this Agreement creates a joint venture, partnership, or the
3. SPONSORSHIP MATERIAL AND SIGNAGE                                                relationship of principal and agent, or employee and employer between the
3.1. Any promotional material to be used by either party making reference to       parties, and no party has the authority to bind any other party by any repre-
the Sponsorship is to be approved in writing by the other party prior to use,      sentation, declaration or admission, or to make any contract or commitment
which approval must not be unreasonably withheld.                                  on behalf of any other party or to pledge any other party’s credit.
3.2. The Signage will be erected in accordance with the specifications set         8.9. Time shall be of the essence of this Agreement.
out in Item 6 and the Sponsor must, at its own cost:-                              8.10. The Sponsor must not disclose the terms of this Agreement to any
                                                                                   third party without Council’s written consent. Council may disclose the terms
4. INSURANCE AND LIABILITIES                                                       of this Agreement as it sees fit. This clause survives the termination of this
4.1. The Sponsor shall at its own cost for the Term take out and maintain          Agreement.
insurance in relation to its activities and potential liabilities to Council and
third parties under this Agreement and the Sponsor must cause Council’s
interests to be noted on its relevant insurance policies.

                                                                                                                                                     Initials
Executed by Council
   /    / 2018:
                      NAME:
                      POSITION:

Witnessed by:
                      NAME:
                      POSITION:
                      
Executed by Sponsor
   /   / 2018-:
                      NAME:
                      POSITION:
                      
Witnessed by:
                      NAME:
                      POSITION:
Contact: Raine Davies, Coordinator Event Delivery
     Office: 119-145 Spence Street, Cairns
      Mail: PO Box 359, Cairns Qld 4870
        Email: r.davies@cairns.qld.gov.au
             Phone: 07 4044 3261
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