ON THE WAY TO TOMORROW - "The future of codfish" Norwegian Seafood Council
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ON THE WAY TO TOMORROW
“The future of codfish”
Norwegian Seafood Council
05.02.2018
Our Vision
We try to grow our business in a responsible and value added way with
and for our stakeholders by addressing the challenges of society, support
the growth of our business partners, create a more resilient and
competitve supply chain, innovate on product, have more satisfied
customers and motivated employees.
We want to be our customers first choice, because he can trust the quality
of the products we offer, at the best price and with the highest ethical,
environmental and society standards, based on an efficient management
of our operations.
05.02.2018 | Lidl Portugal
Strategic Areas
Our approach
5 areas and 9 work topics
Products Partners Employees Environment Society
Quality and food Support the Work conditions Efficieny in Promotion of
safety at the best economic growth of and benefits for our transport and Healthy
price our suppliers employees distribution Lifestyles
Sustainability, Training and Responsability
inclusion and career and efficieny in
product innovation progression the use of
natural
Share value
resources
with the
community
05.02.2018 | Lidl Portugal
Sustainability in our Value Chain
Resources and Operation and Clientes and
Supply Chain
Agriculture Processes Society
We promote We demand Our operation is based We manage our
sustainability best certification of our on the principles of residues efficiently and
practices in the more own brand suppliers simplicity and promote the reduction
critical products like in quality and food efficiency, promoting a of food waste.
fish, palm oil, cocoa, safety. reduction of our
coffee or tea. consumption and
emissions. 277 MWh
Solar energy Circular economy
produced
100% Suppliers are
certified
05.02.2018 | Lidl Portugal
Products Our vision? “ Offer a variety of products, at the best price. Exceeding the demands of our clients on quality nutrition, environmental and social concerns.”
Our approach| Products
Strategic area . Products
Product Salt and Sugar Responsible
Priority certification Reduction Consumption
Promote a Raise awareness
Objectives Increase offer
healthier offer to the consumers
05.02.2018 | Lidl Portugal
Our approach| Products
Publish Fish position
paper
• Applicable to all sea
based products
• Promote socially
responsible choices
to suppliers,
clientes and
employees
05.02.2018 | Lidl Portugal
MSC – Certified Cod
2016
...Proteção
100% bacalhau vendido é totalmente certificado ecossistemas
marinhos
05.02.2018 | Lidl Portugal
Stakeholder Involvement
Communication as the key to raise awareness
Suppliers Client
Opinion
Makers
05.02.2018 | Lidl PortugalCantinho do Bacalhau • Dedicated ares • Explanation about the advantages of MSC • Promotion of socially responsible choices 05.02.2018 | Lidl Portugal
Advertising- Flyers 05.02.2018 | Lidl Portugal
Advertising- TV 05.02.2018 | Lidl Portugal
Social Networks
• Engagement rate 5,57%;
• Positive Comments- 99%
05.02.2018 | Lidl PortugalPress Release 05.02.2018 | Lidl Portugal
Christmas Press Kits
• Specific messaging around sustainable
cod for Christmas.
• Use and public reference of
sustainable cod on all Lidl media
events
05.02.2018 | Lidl PortugalPress Trip to the Três Velas factory • Visit to Riberalves factory, the supplier that produces Lidls owns brand. 05.02.2018 | Lidl Portugal
The future 05.02.2018 | Lidl Portugal
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