Oralhealthgroup MEDIA KIT 2023
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oralhealthgroup
w w w. o r a l h e a lt h g r o u p. c o m
MEDIA KIT 2023
Total qualified
circulation of
23,038 –
91% dentists.
— AAM AUDIT STATEMENT, JUNE 2022
Oral Health’s
direct-request
circulation
base is 90%.
— AAM AUDIT STATEMENT, JUNE 2022
82% of
reader
respondents
believe
Oral Health is
a must-read.
— SIGNET AD STUDY, 2022
92% of
reader
respondents
read Oral
Health
regularly.
— SIGNET AD STUDY, 2022
oralhealth + oralhealth
OFFICE
APPEARING IN EVERY ISSUE OF ORAL* HEALTH
EDITORIAL CALENDAR
JANUARY APRIL JULY (Includes Signet Ad Study) OCTOBER
PEDIATRIC DENTISTRY AESTHETIC DENTISTRY PRODUCT REPORT PERIODONTICS
AD BOOKING CLOSE | DECEMBER 1, 2022 AD BOOKING CLOSE | MARCH 3, 2023 AD BOOKING CLOSE | JUNE 2, 2023 AD BOOKING CLOSE | SEPTEMBER 5, 2023
AD MATERIAL CLOSE | DECEMBER 9, 2022 A D MATERIAL CLOSE | MARCH 10, 2023 AD MATERIAL CLOSE | JUNE 12, 2023 AD MATERIAL CLOSE | SEPTEMBER 12, 2023
FEBRUARY MAY AUGUST NOVEMBER
✱ Pacific Dental Conference IMPLANTOLOGY
✱ JDIQ Meeting PROSTHODONTICS
DENTAL PHARMACOLOGY AD BOOKING CLOSE | JULY 3, 2023 AD BOOKING CLOSE | OCTOBER 3, 2023
& ANESTHESIA ENDODONTICS
AD MATERIAL CLOSE | JULY 10, 2023 AD MATERIAL CLOSE | OCTOBER 10, 2023
AD BOOKING CLOSE | APRIL 3, 2023
AD BOOKING CLOSE | JANUARY 3, 2023
AD MATERIAL CLOSE | APRIL 10, 2023
AD MATERIAL CLOSE | JANUARY 10, 2023
SEPTEMBER DECEMBER
MARCH JUNE ORTHODONTICS PREVENTIVE DENTISTRY
✱ ODA Spring Meeting ORAL SURGERY AD BOOKING CLOSE | AUGUST 3, 2023 AD BOOKING CLOSE | NOVEMBER 3, 2023
GENERAL DENTISTRY AD BOOKING CLOSE | MAY 3, 2023 AD MATERIAL CLOSE | AUGUST 10, 2023 AD MATERIAL CLOSE | NOVEMBER 10, 2023
AD BOOKING CLOSE | FEBRUARY 3, 2023 AD MATERIAL CLOSE | MAY 10, 2023
AD MATERIAL CLOSE | FEBRUARY 10, 2023
RATES AND MECHANICAL SPECS
1X 3X 6X 9X 12X PREFERRED AD SIZE WIDTH X DEPTH
4-COLOUR RATES RATE
Full page 7” x 10”
Full page $5,610 $5,470 $5,330 $5,190 $5,050 $4,765
Full page + bleed 8.375” x 11”
1/2 island $3,925 $3,830 $3,735 $3,630 $3,535 $3,340
Double spread 15.25” x 10”
1/2 page $3,510 $3,420 $3,335 $3,245 $3,155 $2,985
Spread + bleed 16.5” x 11”
1⁄3 page $2,525 $2,465 $2,395 $2,335 $2,270 $2,145
1/2 vertical 3.5” x 10”
1/4 page $1,965 $1,910 $1,825 $1,815 $1,770 $1,665
1/2 horizontal 7” x 4.875”
1/2 island 4.5” x 7.5”
HIGH IMPACT UNITS: Inserts, outserts, tip-ons, gatefold and barndoor cover
are available by request. 1/3 vertical 2.125” x 10”
FILE SUBMISSION: Print optimized CMYK PDF 1/3 horizontal 7” x 3.25”
All fonts and images must be supplied or embedded in the PDF file. 1/4 vertical 3.375” x 4.875”
✱ PLEASE NOTE: All ads with bleed must include 0.125” bleed on all sides. 1/4 horizontal 7” x 2.25”
Also, please ensure there is a minimum of 0.35” type safety margin.
Page trim 8.125” X 10.75”
http://www.oralhealthgroup.com/upload
oralhealth THE EDUCATION ISSUE SPECIAL ISSUE
LIFE LONG LEARNING AD SIZE WIDTH x DEPTH ✱ PLEASE NOTE
All ads with bleed
BONUS ISSUE Full page 6” x 8.5” must include 0.125”
Full page + bleed 7.125” x 9.25” bleed on all sides.
AD BOOKING Also, please ensure there
Double page spread 13.75” x 9” is a minimum of 0.35”
JULY 3, 2023
1/2 vertical 3” x 8.25” type safety margin.
MATERIAL CLOSE
JULY 10, 2023 1/2 horizontal 6” x 4.25”
Page trim 6.875” X 9”
(ORAL HEALTH RATES APPLY)
oralhygiene RATES, MECHANICAL SPECS & CALENDAR
Oral Hygiene serves dental
hygienists across Canada and
MARCH SEPTEMBER
AD BOOKING CLOSE | FEBRUARY 3, 2023 AD BOOKING CLOSE | AUGUST 3, 2023
features the same level of editorial AD MATERIAL CLOSE | FEBRUARY 10, 2023 AD MATERIAL CLOSE | AUGUST 10, 2023
excellence that Oral Health
is known for. The editorial MAY NOVEMBER
AD BOOKING CLOSE | APRIL 3, 2023 AD BOOKING CLOSE | OCTOBER 3, 2023
environment speaks to dental AD MATERIAL CLOSE | APRIL 10, 2023 AD MATERIAL CLOSE | OCTOBER 10, 2023
hygienists as professionals, helping
them build and develop clinical
skills, master new products and 1X MULTIPLE BOOKINGS
technologies, and increase their Full page $3,500 $2,000
4-COLOUR RATES
productivity and effectiveness as 1/2 page $1,900 $1,500
key members of the dental team.
oralhygiene
E-NEWSLETTER
SPONSORSHIP
The WILL BE SENT OUT 8 TIMES PER
SPONSORED BY LOGO
Oral Hygiene YEAR TO OUR LIST OF 9,198*
DENTAL HYGIENISTS. THE
BANNER
e-newsletter has E-NEWSLETTER PROVIDES OUR
READERS WITH THE LATEST
an average open FEATURES, NEWS AND BLOGS.
rate of 41.8%. E-NEWSLETTER SPONSORSHIPS
HELP INCREASE BRAND AWARENESS
— MEDIAVIEW, JANUARY - JULY 2022
BY PROVIDING A RECEPTIVE AND
ENGAGING ENVIRONMENT.
*Mediaview: August, 2022 SPONSORED CONTENT
SPONSORSHIP OPPORTUNITIES ARE AVAILABLE.
PLEASE CONTACT YOUR ORAL HEALTH
CONSULTANT FOR RATES AND DETAILS.
MECHANICAL
REQUIREMENTS
Full page Full page
7” x 10” + bleed Double spread Spread + bleed
15.25” x 10” 16.5” x 11”
T RIM SIZE: 8.375” x 11”
8.125” X 10.75”
BLEED:
ADD .125” TO ALL SIDES
PRINT SPECIFICATIONS: 1/2 1/3
vert vert
WEB OFFSET
3.375” 2.125” 1/4
1/2 island x 10”
x 10” 1/2 horizontal vert
4.5” x 7.5” 1/3 horizontal
7” x 4.875” 3.375” 1/4 horizontal
7” x 3.25” x 4.875” 7” x 2.25”
DIGITAL ADVERTISING www.oralhealthgroup.com
1920 PIXELS
155 X 670 PIXELS 155 X 670 PIXELS
BILLBOARD
WALLPAPER
WALLPAPER
BIG BOX
TALL BOX
RUN OF SITE DISPLAY ADVERTISING IN-STREAM NATIVE VIDEO/ARTICLE
BILLBOARD BIG BOX
› $70 PER 1,000 IMPRESSIONS › $60 PER 1,000 IMPRESSIONS Position your native advertising directly
DESKTOP SIZE: 970 X 250 PIXELS DESKTOP SIZE: 300 X 250 PIXELS within our excellent editorial content.
MOBILE SIZE: 300 X 90 PIXELS An exciting opportunity for reader
TALL BOX
INTERSTITIAL › $70 PER 1,000 IMPRESSIONS engagement! The In-Stream Native can be a
› $80 PER 1,000 IMPRESSIONS DESKTOP SIZE: 300 X 600 PIXELS static and/or video plus companion banners.
DESKTOP SIZE: 640 X 480 PIXELS
STATIC IMAGE | $75 PER 1,000 IMPRESSIONS
RICH MEDIA | ADDITIONAL 50% CHARGE | 60 KB max file size ● GIF/JPEG or htmL5
VIDEO | $85 PER 1,000 IMPRESSIONS
(Minimum of 50,000 impressions)
WALLPAPER
Wallpaper ads allow you to command prominent real estate on our site
with creative that captures and focuses viewer attention.
✶ Exclusive one day per week, per month.
$2,000 PER MONTH | 155 X 670 PIXELS (2X, LEFT & RIGHT)
100 KB static single image GIF/JPEG
MOBILE COMPANION BANNER SIZE: 300 X 90 PIXELS
RETARGETING
Retargeting your message allows you to follow visitors SOCIAL
that have been to our website, reinforcing your message
as they browse the web. It’s an extremely effective way to MEDIA IMAGE FORMAT: JPG, PNG, GIF or Cinemagraph
Only available with an VIDEO FORMAT: MP4 or MOV (high resolution) 30 fps
reinforce your message long after users have left our site.
online ad program. Codec: H264 or ProRes
› $50 PER 1,000 IMPRESSIONS Ask your Oral Health
CREATIVE RATIO: 16:9 or 4:3 Ratio
Only available with an online ad program. consultant for details.
E-NEWSLETTER SPONSORSHIP
The Oral Health Weekly goes out to 14,238* subscribers on a
weekly basis providing our readers with up-to-date news,
Oral features, videos, blogs and much more. E-newsletter
sponsorships help increase brand awareness by providing
PLATINUM
Health a receptive and engaging environment. *MEDIAVIEW: AUGUST 2022
Weekly PACKAGE PER MONTH PACKAGE INCLUDES
e-newsletter PLATINUM $2,500 TOP BANNER + 1ST BIG BOX
has an GOLD $2,300 2ND BANNER + 2ND BIG BOX
MINIMUM
BOOKING: GOLD
average SILVER
BRONZE
$1,600
$1,500
3RD BANNER + 3RD BIG BOX
4TH BANNER + 4TH BIG BOX
THREE
CONSECUTIVE
MONTHS
open MEGA BOX $2,000 UNIQUE BOX AD
rate of DYNAMIC BOX $1,800 UNIQUE BOX AD
34.8%. BANNER AD MEGA BOX
— MEDIAVIEW, JANUARY - JULY 2022 DESKTOP SIZE: 640 X 90 PIXELS MOBILE SIZE: 300 X 90 PIXELS
BIG BOX AD MEGA BOX AD DYNAMIC BOX AD
300 X 250 PIXELS 300 X 500 PIXELS 640 X 480 PIXELS
60 KB max file size GIF/JPEG
SPOTLIGHT
SHOWCASE SILVER
E-NEWSLETTER
Get your product/promotions/
company featured in our monthly
Spotlight Showcase e-newsletter
BRONZE
that goes to our list of 11,000* dentists
and hygienists. The ideal digital
supplement to your print campaign!
$500 PREMIUM WITH YOUR PRINT CAMPAIGN
$1,500 FOR STANDALONE SPOTLIGHT (No print ad)
DYNAMIC BOX
*MEDIAVIEW, AUGUST 2022
SPOTLIGHT SHOWCASE HAS AN AVERAGE OPEN RATE OVER 40%. — MEDIAVIEW, JANUARY - JULY 2022
CUSTOM E-BLASTS › YOUR MESSAGE, OUR LIST
E-blasts are an extremely effective and cost-efficient way to extend
your brand to the online market, giving you the opportunity to get your
message out — when and how you want. Sent in HTML format, e-blasts Custom e-blasts
provide a gateway directly to your website, or to any online offers you
may have, through links, videos and other interactive media.
have an average
RATES FOR E-BLASTS START AT $600 PER THOUSAND NAMES.
open rate of
(MINIMUM 2,000 NAMES PER E-BLAST) over 40%.
Extra charges may apply for creative, production and custom distribution list. 50% minimum — MEDIAVIEW, JULY 2022
cancellation fee with less than 30 days’ notice. Material due 5 business days before e-blast date.
CONTENT MARKETING www.oralhealthgroup.com
Provide information and value for your customers with these excellent content marketing opportunities.
Build trust, develop relationships, engage readers and generate leads with high-quality content marketing.
NATIVE ARTICLE PACKAGE INDUSTRY
› $6,000/MONTH (MAXIMUM 4 NATIVE PACKAGES PER MONTH) SPOTLIGHT PACKAGE
› $6,000/MONTH
Article is posted Included in
on Oral Health our weekly
ative article is
N he article page is
T Final content is Group website e-newsletter
posted on Oral Health roadblocked to only due 5 business days
Group website show customer ads prior to posting he article page is
T I ncludes a
roadblocked to only 30-60 second
social media
A Included in our show customer ads video
boost is included weekly e-newsletter
Final content is due 5
business days prior to
posting
ORAL HEALTH PODCAST SERIES VIDEO
A full, in-house video team
that can meet any of your
Oral Health is pleased to announce a new and video needs. From simple
exciting endeavour. We’re offering a fresh way product demos to online
to engage with our targeted audience with training, corporate profiles
the Brush Up Podcast. Each episode of the to animated tutorials, talk to us about video
podcast will feature industry experts who will solutions customized to you!
discuss and provide insight on a wide variety of
BOOTH VIDEOS | PRICING STARTS AT $1,495
dentistry topics such as technology, finances
and practice management. Extend your show presence with an
exclusive booth video!
An excellent way to highlight a specific
WEBINARS product or an in-depth interview to promote
your brand. Can be featured on your website
Deliver your content message under the trusted Oral Health brand.
and social media, as well as promoted through
We offer complete promotional and technical expertise to execute
Oral Health’s own channels.
and manage the webinar, from start to finish.
Contact your Oral Health Sales Consultant
Webinars can be single product/single sponsor focused or be part of for a custom-content video quote.
our in-depth Editorial series.
BY 2022, ONLINE VIDEOS WILL
MAKE UP MORE THAN 82% OF ALL
FOR MORE INFORMATION ON ANY OF THESE UNIQUE CONTENT MARKETING CONSUMER INTERNET TRAFFIC.
OPPORTUNITIES, CONTACT YOUR ORAL HEALTH SALES CONSULTANT. — CISCODENTAL & eDENTAL MARKETPLACE
The Oral Health Group publications offer a classified advertising section in each issue. OVER
We carry more classified ad pages than all other Canadian dental magazines combined.
With our eDental Marketplace, your ad receives additional exposure on the Oral Health
Group website. Real-time, online classified ads with posting guaranteed within 72 hours.
190,000PAGE VIEWS
DENTAL MARKETPLACE RATES OVER
1/8 page
WIDTH X DEPTH
3.375" X 2.25"
B&W
$485
4-COLOUR
$570 129,000
UNIQUE VISITORS
1/4 page 3.375" X 4.875" $895 $1,010
1/3 page 4.5" X 4.875" $1,060 $1,155 — GOOGLE ANALYTICS, JANUARY - JUNE 2022
1⁄2 page 7" X 4.875" $1,570 $1,665
Full page 7" X 10" $2,850 $2,950
YOUR AD WILL RECEIVE
Full page + bleed 8.375” x 11” $2,850 $2,950 GREAT EXPOSURE AT VERY
Page trim 8.125” X 10.75”
COST-EFFECTIVE RATES!
PER COLUMN INCH | $220
MAKE YOUR AD STAND OUT WITH COLOUR | $40 (ADDITIONAL)
PROFESSIONAL DIRECTORY/BUSINESS CARDS
The eDental
B&W 4-COLOUR
Marketplace
WIDTH X DEPTH 1X 6X 12X 1X 6X 12X newsletter has an
SINGLE CARD 3.375" X 1.25" $395 $350 $325 $470 $425 $390 average open rate
DOUBLE CARD 3.375"X 2.5" $690 $525 $490 $765 $600 $555 of 42.20%.
— MEDIAVIEW, JANUARY - SEPTEMBER 2022
ONLINE OPPORTUNITIES BANNER SPONSORSHIP OPPORTUNITIES AVAILABLE.
PRINT & ONLINE LISTING | $250 LIMITED SPACE. ASK FOR DETAILS AND PRICING.
Includes one column inch printed
ad + uploaded to our website
MONTHLY eDENTAL
NEWSLETTER | $450
Sent on the first and third Saturday of
each month. Limited spaces available.
(Must be running print/online listings)
+ SOCIAL MEDIA BOOST | $50
Your listing will be promoted
on Linkedin.
(Must be running print/online listings)
FOR MORE INFORMATION ON ANY OF THESE
ADVERTISING OPPORTUNITIES OR TO RESERVE
YOUR SPACE CONTACT:
KAREN SHAW
CELL: 437-991-7187
E-mail: karen@newcom.caOVERVIEW OUR TEAM
Established in 1911, Oral Health has Amy Bielby
been known for a tradition of editorial MANAGING EDITOR
437-995-8297
excellence for over 110 years. amy@newcom.ca
As Canada’s ONLY national clinical Heather Donnelly
SENIOR SALES MANAGER
publication publishing EVERY month of the year, 416-459-2350
we deliver consistent and comprehensive coverage heather@newcom.ca
of the Canadian dental market. Our audited Holly Power
circulation of over 23,038 includes all dentists ADVERTISING ACCOUNT MANAGER
647-970-5643
across Canada, as well as dental students, labs, holly@newcom.ca
dealers and manufacturers, ensuring that your Karen Shaw
message receives timely distribution to the CLASSIFIED/MARKETPLACE
complete dental profession. ADVERTISING
437-991-7187
— JUNE 2022 AAM STATEMENT
karen@newcom.ca
Marley Gieseler
DIGITAL CONTENT COORDINATOR
416-510-6777
marley@newcom.ca
Karen Samuels
PRODUCTION MANAGER
416-846-5684
karens@newcom.ca
Melissa Summerfield
VICE PRESIDENT, SALES
416-951-5120
melissa@newcom.ca
ORAL HEALTH GROUP
@ORALHEALTHGROUP
@ORALHEALTHGRP
ORALHEALTHGROUP.COM
5353 Dundas St. West, Suite 400
Toronto, ON M9B 6H8You can also read
