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OUTRIGGER DEVELOPMENT
OUTR IGGER HOSPITA LITY GROU P 4 Executive summary
6 Company overview
W H E R E L O C A L C U LT U R E M E E T S W O R L D - C L A S S H O S P I TA L I T Y
8 Brand portfolio
10 Retail development and management
12 Global reach and presence
14 Unparalleled commitment to service
16 Focused marketing and distribution
18 Best-in-class technology
20 Development
22 Strategic initiatives
24 Executive leadership
2 Outrigger Mauritius Beach Resort 3
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Outrigger Hotels and Resorts is synonymous
with local culture and world-class hospitality
in iconic beachfront destinations across
Hawai‘i, Asia Pacific and the Indian Ocean.
Each Outrigger property blends seamlessly Castaway Island, Fiji
with its unique locale, offering a compelling
guest experience and distinctive sense of place.
We invite you to discover why Outrigger will be
your ideal partner in hotel development. From
design to operations, you can rest assured that
Outrigger will support you every step of the way.
Global reach and presence
Outrigger Waikiki Beach Resort
Unparalleled commitment to service
Focused marketing and distribution
Best in class technology
Find out. Find Outrigger.
Outrigger Laguna Phuket Beach Resort Outrigger Konotta Maldives Resort
4 5
COMPANY OVERVIEW
OUTR IGGER HOSPITALITY GROUP
T H E P R E M I E R B E A C H H O S P I TA L I T Y B R A N D I N T H E W O R L D
FOUNDED IN 1947 A NEW BEGINNING
The company has developed and managed some of the most competitive and profitable hotels and In 2016, Outrigger Hotels and Resorts was acquired by an affiliate of KSL Capital Partners, a leading investor in
resorts in Hawai‘i. The company’s legacy is built on a guest-centric culture with a significant emphasis on travel and leisure enterprises, which has raised over $7 billion of capital and completed more than 30 investments
interpersonal relationships and deep-rooted values, now shared by thousands of employees globally. in the travel and leisure industry, positioning Outrigger for substantial growth in the years to come.
The Islander Hotel Outrigger Reef Waikiki Outrigger Waikiki Palms at Wailea Maui Outrigger Fiji Beach Resort Waikiki Beach Walk® Outrigger Mauritius Outrigger Konotta KSL Capital Partners Waikiki Beachcomber®
Beach Resort Beach Resort by Outrigger® Beach Resort Maldives Resort by Outrigger®
1947 1955 1967 1994 2000 2007 2014 2015 2016 2018
The Kelleys build their The Reef Hotel (now Outrigger Waikiki is Outrigger purchases Outrigger Fiji Beach Outrigger opens the Outrigger Mauritius Outrigger Konotta Company acquired and Outrigger launches
first Hawai‘i hotel, Outrigger Reef Waikiki built on the former site Hawaiiana Resorts Resort opens, marking the award-winning Waikiki Beach Resort opens, Maldives Resort opens. positioned to continue its first independent
The Islander. This Waikīkī Beach Resort) opens as of the Outrigger Canoe on Maui, expanding its first major new hotel to Beach Walk®, the largest its first property in New resorts planned providing world-class lifestyle hotel in the
landmark hotel was the first high-rise hotel on Club, and still today presence beyond open on the Coral Coast mixed-use, retail and the Indian Ocean. include: Outrigger hospitality and expand center of Waikiki.
the first to attract mass Waikīkī Beach. Five other is one of the most Waikīkī to Hawaii's of Viti Levu Island in Fiji hotel development Vinh Hoi Resort and throughout the globe.
market travelers from Kelley-built hotels soon coveted locations on neighbor islands. in over 20 years. project in Waikiki’s history. Spa in Vietnam.
the mainland to Hawai‘i. opened in Waikīkī. Waikīkī Beach.
6 7
BRAND PORTFOLIO
OUTR IGGER HOSPITALITY GROUP
M U LT I - B R A N D E D P O R T F O L I O O F B E A C H F R O N T R E S O R T S , H O T E L S A N D V A C AT I O N C O N D O S
Outrigger Konotta Maldives Resort
P R E M I E R B E AC H FR O N T R E S O R T S BY O U T R I G G E R B R A N D E D T H I R D - PA R T Y M A N AG E M E N T
Full-service resorts set on some of the most iconic beach destinations Hotels and vacation condos offering warm hospitality Allows owners who have limited time or desire to operate
in the world. Each offers unique Signature Experiences for guests to with local insight, comfortable accommodations and their asset to benefit from the combined global distribution
Outrigger Fiji Beach Resort immerse in their unique sense of place. prime locations steps away from the beach. system of a brand and the local expertise and personal
service of a management company.
HAWAI‘I FIJI O‘AHU MAUI O‘AHU HAWAI‘I ISLAND
Outrigger Reef Waikiki Beach Resort Outrigger Fiji Beach Resort Waikiki Beachcomber® Honua Kai Resort and Spa Embassy Suites by Hilton® Wyndham Royal Sea Cliff Resort
Outrigger Waikiki Beach Resort Castaway Island, Fiji by Outrigger® Palms at Wailea Maui Waikiki Beach Walk® Wyndham Kona Hawaiian Village
OHANA® Waikiki East by Outrigger® Best Western The Plaza Hotel Wyndham Mauna Loa Village
GUAM MAURITIUS by Outrigger® Airport Honolulu Hotel
Kaanapali Maui at the Eldorado
Outrigger Guam Beach Resort Outrigger Mauritius Beach Resort OHANA® Waikiki Malia by Outrigger® Wyndham at Waikiki Beach Walk®
by Outrigger® Napili Shores Maui Wyndham Vacation Resorts
THAILAND MALDIVES
Waikiki Shore by Outrigger® by Outrigger® Royal Garden at Waikiki
Outrigger Laguna Phuket Beach Resort Outrigger Konotta Maldives Resort
Regency on Beachwalk Waikiki Aina Nalu® Lahaina Hokulani Waikiki By Hilton Grand
Outrigger Mauritius Beach Resort Outrigger Koh Samui Beach Resort by Outrigger® by Outrigger® Vacations Club
VIETNAM
Outrigger Vinh Hoi Resort and Spa Royal Kahana Maui
KAUA‘I by Outrigger®
(Upcoming)
Waipouli Beach Resort & The Kapalua Villas Maui
Spa Kauai by Outrigger®
Lae Nani Resort Kauai HAWAI‘I ISLAND
by Outrigger® Kanaloa at Kona by Outrigger®
Kiahuna Plantation Resort Kauai Fairway Villas Waikoloa
by Outrigger® by Outrigger®
Royal Sea Cliff Kona by Outrigger®
Kohala Coast Vacation Rentals
by Outrigger®
Outrigger Reef Waikiki Beach Resort
8 9
RETAIL DE VELOPMENT AND MANAGEMENT
Retail Development & Management Expertise J O INT V ENTU RE PA RTN ER S HIP S
Outrigger has a long and deep Outrigger Trading Co. is the company’s Navasana is the conjunction of two PREMIER TEN A NT S
association with mixed-use complexes unique resort store brand offering Sanskrit words: “nava” – boat and
and particularly with retail developments. a diverse selection of resort retail, “asana” – posture. Surrounded by
The $535M, mixed-use Waikiki Beach branded Outrigger merchandise, and natural beauty, each Navasana spa
Walk® project, developed by Outrigger a curated collection of local products evokes the peace and calm within a
in 2007, is the largest development to commemorate a trip. Inspired by sanctuary set in a Zen-inspired décor.
project in Waikiki’s history and the general stores/trading posts where Treatments bring back balance to an
winner of numerous awards, including individuals would barter for local individual with a unique combination
the International Council of Shopping products, these shops provide an of pampering with spiritual well-being.
Centers’ International Development immersive experience with sales Offerings utilize healing techniques
and Design Award. offerings unique to each location. from around the world, honoring the
diversity of the local culture.
10 11
GLOBAL REACH AND PRESENCE
The Outrigger global presence encompasses some of
the most vibrant resort destinations in the world with
6
destination countries
extensive reach into key source markets.
38
properties globally
6,562
rooms in operating
properties
KOREA ♦
♦ OKINAWA
CALIFORNIA ♦
♦ CABO SAN LUCAS
♦ SOUTHERN FLORIDA
28
sales and marketing
offices worldwide
♦ CHINA ♦ PUERTO VALLARTA ♦ FLORIDA KEYS
♦ CARIBBEAN
♦ PHILLIPINES
♦ COSTA RICA Outrigger Hotels and Resorts’ global
footprint is as distinctive as it is bold.
From its home in Hawai‘i, Outrigger
has reached across the Pacific to resort
♦ SEYCHELLES locations in Guam, Fiji, and Thailand.
♦ INDONESIA Outrigger is now represented in Mauritius
and the Maldives in the Indian Ocean
♦ TAHITI
and is actively exploring opportunities
in the Americas and tropical destinations
♦ BRISBANE around the globe.
♦ SYDNEY
♦ NEW ZEALAND
12 13
UNPARALLELED COMMITMENT TO SERVICE
Outrigger's commitment to service is based on proven proprietary
programs and advanced tools to maximize guest satisfaction.
Culturally Based
K E ‘A N O WA‘A ( T H E O U T R I G G E R WAY )
Developed in 1993 with Hawaiian scholar and historian Dr. George Kanahele,
the Ke ‘Ano Wa‘a (translated as “The Outrigger Way”) process was designed to
advance the company's corporate culture and fundamental business strategies.
Optimized Executional Efficiency
4 K E Y S T O C R E AT I N G G U E S T S F O R L I F E
This service excellence culture has been further enhanced with the introduction
of new training tools system-wide through KSL’s proprietary guest satisfaction
program, “4 Keys to Creating Guests for Life.”
Success Metric Driven Travel Weekly
UNIFOCUS Gold Magellan Award Winner
Outrigger Hotels and Resorts
Unifocus is the industry standard in survey feedback solutions for hospitality
professionals. Utilizing advanced performance tools, properties receive easy to
interpret, quantifiable and accurate representations of their business operations,
controlling labor costs, minimizing compliance risk, increasing productivity and
ultimately driving higher guest satisfaction.
4.66
R E V I E W R AT I N G S 4.30
4.59
by website (2017) 4.22 4.17
4.13
4.07
Outrigger is consistently rated 3.96
higher than its comp set based
on guest reviews
OUTRIGGER
COMP SET
Expedia TripAdvisor Facebook Hotels.com
14 15
FOCUSED MARKETING AND DISTRIBUTION
LOYALTY PROGRAMS
Marketing and sales efforts are
focused on maximizing revenue
Consumer Market
opportunities and return on
investments for all stakeholders.
13 million
DISCOVERY members
The company’s travel marketing disciplines employ:
• Strategic pricing and revenue management
• Extensive e-marketing initiatives As a member of the Global Hotel Alliance,
• Central reservations Outrigger Resorts is able to offer a robust
loyalty program, offering great rates and
• Travel agency distribution channels
rewards at premier properties across the
• Worldwide sales network, including access to globe, as well as participate in “cross-brand”
KSL regional sales and key industry partnerships campaigns with other alliance members.
ROOM INVENTORY BY GEOGRAPHY
Travel Industry
4%
8%
5%
2%
BEST IN CLASS TECHNOLOGY
World-class digital marketing
expertise drives our critical
consumer direct channels.
D I S T R I B U T I O N T E C H N O LO G Y
Distribution is seamlessly integrated to the Micros Opera PMS
across the global portfolio of our properties. Outrigger also
operates contact centers in the United States and Japan, answering
B2B and B2C inquiries via telephone, email, chat and social media.
R E V E N U E M A N AG E M E N T
With 22,000+ properties globally contributing future and
historical reservation data, Demand360 allows hotels to optimize
their pricing strategy against competitors for every channel
and market segment
E - C O M M E R C E P L AT F O R M S
The company’s brand website, Outrigger.com, is supported by
the robust Sitecore® Experience PlatformTM content management
system and is fully integrated with our reservations system via
Sabre’s SynXis Guest Connect Responsive Booking Engine.
E-MARKETING EXPERTISE
The company’s team of global expert digital marketers employs
SEM, display advertising, SEO, email and social media marketing
to directly reach consumers. Adobe® Analytics and other tools are
used to evaluate campaign effectiveness. Customer satisfaction
is monitored through the real-time aggregation capability of
Revinate and continual customer feedback through Unifocus.
18 19DEVELOPMENT
From the design process through operations, Outrigger provides Featured Development Projects
all the services you need to build a successful property.
WA I K I K I B E AC H C O M B E R ® BY O U T R I G G E R ®
The company recently executed a successful
Development rebranding of the Holiday Inn Resort® Waikiki
Our development team will guide you every step of the way Beachcomber, repositioning it as an oasis in the
from selecting a site to evaluating demand and identifying heart of Waikiki. The project includes a $35 million
target audiences and distribution channels. investment in rooms, public spaces and retail mix.
Design H O N UA K A I R E S O R T & S PA
From architectural design, hotel operational planning, interior In 2018, Outrigger Hotels and Resorts acquired
design, procurement and engineering systems, we create Honua Kai Resort & Spa’s on-site resort rental program
distinctive properties designed based on the unique sense of interests. The move highlights Outrigger’s commitment
place of the location. to increasing and enhancing its global portfolio. The
spectacular 38-acre oceanfront condo resort located
Brand standards on Maui’s renowned Ka`anapali North Beach – offering
Our development team will work with you on implementing our luxurious studio, one, two and three-bedroom suites
established brand standards that have been integral in achieving alongside full-service concierge, Ho`ola Spa and
the profitability and guest satisfaction awards of our properties. Duke’s Beach House restaurant. The resort is further
• Architecture, location and facilities expanding with a build-out of 72 luxury townhomes,
• Service operations scheduled for completion in 2020.
• Communications, sales and distribution
• Culture, mission and values
These standards have been developed and thoroughly tested
so your hotel is set up to be an efficient and profitable business.
Corporate Support
After opening, all properties are backed by our integrated teams
to continually optimize the operations of your investment
• Revenue management
• Marketing and distribution
• Sales
• Brand services
• Corporate communications
20 21STR ATEGIC INITIATIVES
Strategic initiatives driving growth
A S I A- PAC I FI C WAIKIKI MA STERPL AN
Between 2013-2015, Outrigger acquired six beachfront resorts $200 million will be invested in capital expenditures over the next
in the Indian and Pacific oceans. Within three years, Outrigger 2-3 years for core Hawaii-owned assets to offer an upgraded guest
successfully turned these properties into highly profitable assets. experience, food & beverage and retail outlets across the Waikiki
market. Featured projects include: the opening of new club lounges
Growth from 2015 to 2018 at its two beachfront resorts, additional F&B offerings attracting
a younger guest demographic and a major renovation for the
Castaway Island, Fiji Outrigger Fiji Beach Resort
2015 2018 % CHANGE flagship Outrigger Reef Waikiki Beach Resort property.
REVENUE $57MM $85MM +49%
EBITDA $12.2MM $27.7MM +127%
OCCUPANCY 69% 81% +17%
ADR $164 $195 +19%
In 2018, the properties were sold to Signha Estate Public Company
Limited, Thailand's premier property development holding
company. The deal generated $310 million to fund future growth Outrigger Laguna Phuket Beach Resort Outrigger Koh Samui Beach Resort
and expansion of the global brand. In addition, the properties
will continue to be managed by Outrigger, based largely on its
70 years of hospitality experience throughout the world.
LUX Review Tourism Awards
Best South Pacific Hotel Group
Outrigger Hotels and Resorts Voyager 47 Club Lounge at Outrigger Waikiki Beach Resort
Outrigger Mauritius Beach Resort Outrigger Konotta Maldives Resort
22 23EXECUTIVE LEADERSHIP
JEFF WAGONER SEAN DEE DAVE NADEAU RUTHANN YAMANAKA
President & Executive Vice President & Chief Financial Officer Senior Vice President &
Chief Executive Officer Chief Marketing Officer Chief People Officer
Jeff Wagoner is president and chief executive officer of Sean Dee is the executive vice president and chief marketing Dave Nadeau is the chief financial officer for Outrigger Ruthann Yamanaka serves more than 4,000 Outrigger
Outrigger Hospitality Group. His previous appointments officer of Outrigger Hospitality Group. Before working Hospitality Group. Before this position, he was the employees system-wide as a senior vice president
include executive vice president of hotel operations for with Outrigger, he was the president of global branding at director of asset management for KSL Resorts, the chief and chief people officer. Previously, she was the vice
Trump Hotels as well as several senior level positions AEG Live, as well as, the executive vice president and chief financial officer for Western Athletic Clubs (KSL Partners) president of human resources at Alexander & Baldwin,
within the Wyndham Hotel Group, including president marketing officer for AEG Worldwide. He served as the and director of business integration and development of Inc. and senior vice president of the People Services
Wyndham Hotel Group Management, executive vice vice president and chief marketing officer for Hard Rock KSL Resorts. He also served as the chief financial officer Group for Hawaiian Airlines. She also spent 16 years at
president global brand services and president Wyndham International and was vice president for Levi’s Brand and for the iconic, Hotel Del Coronado. Bank of Hawaii, where she ultimately became senior vice
Hotels and Resorts. head of global digital at Levi Strauss & Co. president and assistant director of human resources.
DAMIAN CLOWES MIKE SHAFF JENNA VILLALOBOS MONICA SALTER
Senior Vice President and Regional Vice President, Hotel Operations Vice President, Vice President,
Managing Director - Asia Pacific Waikiki & Guam Revenue Management Corporate Communications
Damian Clowes is senior vice president and regional Mike Shaff is vice president, hotel operations for Jenna Villalobos is the vice president of revenue Monica Salter is the vice president of corporate
managing director – Asia Pacific, responsible for Outrigger’s Waikiki and Guam properties. Before management and supports the development of revenue communications for Outrigger Hospitality Group,
managing business development efforts for Outrigger in Outrigger, he held numerous key leadership roles with management strategy through systems, processes responsible for directing the company’s global
the region. Before Outrigger, he was country manager for KSL Resorts including director of asset management and talent management in all geographic areas where communications strategy and overseeing its corporate
Rouse & Co. International in Dubai, United Arab Emirates, overseeing three luxury resorts in Southern California: Outrigger conducts business. Before joining Outrigger, sponsorship and OZONE social responsibility programs.
with an emphasis on commercial and intellectual the Renaissance Esmeralda, Hotel del Coronado and she was corporate director of revenue optimization for An award-winning executive, she was previously senior
property matters. Monarch Beach Resort & Spa. KSL Resorts. vice president at Bennet Group Strategic Communications
and has 15 years of marketing and PR experience.
24
25Mahalo
Find out more at outrigger.com/development
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