Pardee Homes The Business Management Resource for U.S. Homebuilding Professionals

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Pardee Homes The Business Management Resource for U.S. Homebuilding Professionals
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The Business Management Resource for U.S. Homebuilding Professionals
Volume 22, Number 11   Issue No. 251			   www.bdmag.com			   November 2012 $10.00

                                          Pardee Homes
Pardee Homes The Business Management Resource for U.S. Homebuilding Professionals
Project Profile: LivingSmart® Homes Hillside

Lake Elsinore’s
Master-Planned Preserve
Surrounded by 900 acres of permanent open space,
Pardee Homes’ latest LivingSmart® Homes designs
appeal to a multitude of homebuyers.
By Amber Materna   Photography by Chris Mayer

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Pardee Homes The Business Management Resource for U.S. Homebuilding Professionals
P
                    ardee Homes' dedication has        made the LivingSmart® program a standard               AWARDED a 2012 “COMMUNITY OF THE YEAR FOR
                    always brought fresh energy to     for all of its new homes, and in 2010, launched       DETACHED HOMES” honor AT THE SOCAL AWARDS,
                    the development equation when      LivingSmart® Homes, the design series. By             THIS PARDEE COMMUNITY IS BUILt TO A HIGHER
                                                                                                             LEVEL of GREEN.
                    envisioning new communities,       taking the essential components of its green living
                    concepts and design, especially    brand –– andpairing it with sensible affordability
                                                                                                              Simplified footprints and roof plans
                    in the green sector. A pioneer     via economical floor plans, Pardee Homes              designed by Bassenian/Lagoni architects
of this field, the home builder was one of the first   has made the latest green building endeavor a         help support the green qualities of Pardee’s
to put its stamp on the industry by introducing        widespread success, without compromising the          Hillside community.
its LivingSmart® program in 2001. “The
LivingSmart® green brand was conceived as a
broadly based approach to green building, and
its roots date back to 1998, when Pardee Homes
began to build new homes to a higher level of
energy-efficiency,” explained Joyce Mason, the
vice president of marketing. Launched in San
Diego’s upscale neighborhood Santa Barbara
at Pacific Highlands Ranch, the concept came
in response to new necessities for the modern
homebuyer — explicitly tailored to fit each region’s
needs. Pardee’s Vegas projects, for example,
highlighted drought tolerant landscaping. With
each new LivingSmart® Homes community, the
company also worked to make the community
planning more sustainable.
   Moving to the next step in 2008, Pardee Homes

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Pardee Homes The Business Management Resource for U.S. Homebuilding Professionals
green features that have become synonymous            the community’s attractions. Affordable, green     targeted both first time home buyers, mostly
with the brand name.                                  and gracious, these modest dwellings appeal to     echo boomers, as well as empty-nesters looking
   The    company’s      newest     development,      what buyers want today.                            for a space that’s easy to maintain and affordable
LivingSmart® Homes Hillside, continues on               These homes earned the “Community of the         as an investment. The four one- and two-story
with just that. Starting at a bit over $200,000,      Year for Detached Homes under $500,000” at the     floor plan designs provide up to four bedrooms,
these stylish single-family residences are priced     2012 SoCal Awards. Pardee describes these clever   adding to their appeal and versatility for a variety
in a manner to deliver affordability as just one of   homes as boasting “simplified architecture” that   of households.
                                                                             achieves      “important       A significant benefit of the LivingSmart®
                                                                             economies.”      Ranging    Homes design series is its post-purchase
                                                                             from 1,296 to 2,256         affordability. The green features help conserve
                                                                             square feet, the homes      resources, of course—and those resources
                                                                             are specifically designed   include money saved from the new homeowner’s
                                                                             to appeal to multiple       energy bill. “Baseline performance criteria
                                                                             consumer       audiences.   exceed Title 24; meet or exceed California Green
                                                                             Through smart floor         Builder standard; meet or exceed California
                                                                             plans and ease of access,   Friendly water savings measures and utilize the
                                                                             Pardee has successfully     National Green Building Standard of acceptable

                                                                              Their insulation is low-formaldehyde thanks to an innovative binder,
                                                                             virtually eliminating off-gassing within the home, with MERV 8 air filters
                                                                             to make sure the air quality is as clean as possible.

                                                                              Ranging from 1,296 to 2,256 square feet, the homes boast SMART FLOOR
                                                                             PLANS OFFERING EASE OF ACCESS.

36                                                              Builder & Developer                                                         N o ve m b e r 2 0 12
Pardee Homes The Business Management Resource for U.S. Homebuilding Professionals
“The LivingSmart® program is core to the company’s success as a green builder
 and advocate. It exemplifies Pardee’s resource conservation; green initiatives…”
                                - Joyce Mason, vice president of marketing, Pardee Homes
minimums for recycled content, VOC emissions,     innovative binder that virtually eliminates off-    the living portion of each home is
fenestration performance, and other criteria.     gassing within the home. MERV 8 air filters make   graciously expanded by its connection to
Third-party ConSol certified and equipped with    sure the air quality is as clean as possible.      private outdoor space at rear.
dual-pane spectrally selective tempered vinyl       This dedication to green represents far
windows, water-friendly smart irrigation, and     more than the company’s commitment to its          home has the bones needed for optimal use.
Energy Star appliances, standard LivingSmart®     homebuyers. Recognition of Pardee’s leadership     “Simplified footprints and roof plans, stacked
Homes series features are opportunities for       in green building has come from such entities      plumbing and modular window sizes all combined
savings in every residence.                       as U.S. EPA, U.S. DOE, Office of the Governor,     to result in significantly less construction waste
  As buyers become more educated about living     California Building industry Association,          material,” said Hans Anderle, associate vice
green, Pardee has expanded the brand to deliver   National Association of Home Builders, Sierra      president and senior designer of Bassenian/
not only energy and water “smarts,” but also      Club and The Building Institute. Said Mason,       Lagoni. These methods, he added, were the first
health and earth. “In EnergySmart, EarthSmart,    “Our advocacy is core to our success as a          steps in ensuring a wealth of energy-saving,
WaterSmart and HealthSmart groupings, Pardee      green builder. It exemplifies Pardee’s resource    water-conserving, health-promoting and earth-
makes green features, materials and systems       conservation; green initiatives; and the           friendly attributes.
viable in a production setting and brings         mainstreaming of green building with associates,      While energy saving is definitely a topper on
buyers desirable green benefits that are within   suppliers, subcontractors and consumers.”          the current buyer’s wish list, extended outdoor
their means,” explained Mason. One example:         By tapping Bassenian/Lagoni for architectural    living space also is a requirement. Anderle
insulation is low-formaldehyde thanks to an       needs, Pardee has also ensured that this smart     suggested that this might be the Hillside homes’

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Pardee Homes The Business Management Resource for U.S. Homebuilding Professionals
Project Team
                                                                                      Architect: kelly grossman architects
                                                                                      Builder: Forestar Group
                                                                                      Developer: Forestar Group

 dual-pane spectrally selective tempered vinyl windows, water-saving
smart irrigation, and energy star appliances are among third-party,
consol-certified, livingsmart standards, promoting cost savings for
every home.

 An optimal feature of the LivingSmart Homes Hillside is the ingenious
transition between indoor and outdoor LIVING space, a feature today's
home buyer –– at any age –– is in search of.

biggest attribute: “What makes these homes a        appealing to multiple
standout is their functionality,” he said. “The     types of buyers.”
living portion of each home ­­­­–– great room,         And many options for
dining space, and kitchen ­­–– relates to the       outdoor space there are.
private outdoor space at the rear of the home. A    L iv i n g S m a r t®Home s
covered outdoor room creates wonderful living       Hillside is part of
options and lots of glass brings nature inside      the         master-planned
as well, and within the constraints of a 35-foot-   community of Canyon
wide home, we worked hard to craft unique           Hills, which includes
space arrangements, while ensuring that every       parks,              shopping,                        that help the buyer in the long run,” said Mason.
plan enjoyed the same relationship to outdoor       recreation centers and most astoundingly, 900          Undoubtedly, as more buyers discover
space. Achieving this made this community           acres of preserved open space. The combination       these efficient homes, Lake Elsinore’s
                                                    of convenience, beauty and lifestyle advantages      master-planned community of Canyon Hills
  Project Team                                      is helping the area thrive, too. “Hillside is one    will continue to expand and offer more
  Architect: Bassenian/Lagoni Architects            of the most environmentally friendly new home        benefits, making this spot a solid solution for
                                                    neighborhoods in Lake Elsinore and it is very        families looking to not only live, but thrive.
  Builder/Developer: Pardee Homes
                                                    pleasing to city officials to see these homes come
                                                                                                                                                         BD
                                                                                                                                                          AN D

  Interior Merchandiser: Design Tec
                                                    to their locale –– handsome, affordable and with     For more information on this article, please contact,
  Landscape Architect: Fennell & Associates
                                                    advanced energy and water efficient features         ccalhoun1@penpubinc.com.

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Pardee Homes The Business Management Resource for U.S. Homebuilding Professionals Pardee Homes The Business Management Resource for U.S. Homebuilding Professionals Pardee Homes The Business Management Resource for U.S. Homebuilding Professionals
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