PARRAMATTA NIGHT CITY FRAMEWORK 2020-2024 - AWS
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
PARRAMATTA NIGHT CITY FRAMEWORK 2020-2024
City of Parramatta 2
Parramatta Night City Framework 2020-2024
Good evening,
Parramatta
We are Sydney’s Central City –
open late for business
This is an exciting time for the City of Parramatta, as years
of strategic planning and investment come to fruition.
Parramatta’s recent evolution can be seen in the rapidly
changing skyline, its vibrant streets and the growing number
of residents, workers, students and visitors.
Already the second largest night time economy by turnover
in Greater Sydney and third largest in New South Wales,
Council recognises the need to do more to ensure the long
term prosperity and continued investment in our night time
economy and ensure that our CBD and our centres are
delivering a diverse night time offer.
With a growing 24/7 economy in our cities, Council must
lay the foundations to transition our CBD to a true 24-hour
centre, supplemented with later trading strategic and town
centres with a greater mix of things to see, do and explore,
to meet the emerging and future needs of our communities.
It is time for our City to take a bold step and secure our
future as the Central City, the economic powerhouse of
Global Sydney, open late for business.
3
City of Parramatta
“A good city is like a good party
– people stay longer than really
necessary, because they are
enjoying themselves.”
– Jan Gehl
4
Parramatta Night City Framework 2020-2024
A message from the
Lord Mayor
A safe and vibrant night time Our night city must reflect our The Framework will contribute to
economy is paramount to the diverse community and unique our capacity to build a world-
success of any great global city. Parramatta identity. We must class 24-hour city in our CBD
Our night city is a celebration change perceptions and change and later trading and vibrant
of amazing food, our sporting the narrative about what local centres. We are building
teams and arts, culture and engaging in our city at night much needed transport, cultural
performance that tell our city’s means for our community. and social infrastructure,
story. creating beautiful public
The Parramatta Night City
places, managing growth in a
The narrative of the night city is Framework 2019-2024 considers
sustainable way, and working in
changing. While food, beverage everything we need to make
partnership to create a city that
service and entertainment will our night city thrive; from urban
inspires creativity and enjoyment
always be paramount to our design, strategic planning,
for both residents and visitors
city’s night time economy, we business investment, marketing,
alike to come and experience
must ensure that we meet the arts and cultural planning
everything great about our City
needs of our community and our and regulation. We know that
at night.
visitors, as the nature of work to develop our city, we must
and play becomes progressively consider all our centres, big and I commend the Framework to our
more 24-hours. We need to be small – and what makes them community; residents, business
a city of late trading businesses, unique. owners, workers and visitors.
a city of accessible services, a
This Framework will help us
city of late night public transport
on our journey as ‘Sydney’s
options and a city of safe and
central city, sustainable, liveable,
vibrant centres to thrive as we
and productive – inspired by our
move towards a 24-hour city here
communities’.
in Parramatta.
Councillor Bob Dwyer
Lord Mayor
5
City of Parramatta 6
Parramatta Night City Framework 2020-2024
Recognition of the
Darug Peoples
NUNANGLANUNGDYU BARAMADA GULBANGA MAWA
NAA BARAMADAGAL DARUG NGURRAWA BADURA
BARAMADA DARUG YURA
We respectfully acknowledge the Traditional Owners and
Custodians of the land and waters of Parramatta, the
Darug peoples.
Parramatta has been home to the Darug peoples for over
60,000 years, and they maintain an ongoing connection to
Country.
We know that Aboriginal people were the first people of our
country, and that for thousands of generations they managed and
nurtured the land and waters. Even with the disastrous impacts of
colonisation, Aboriginal and Torres Strait Islander people played
a vital role in the ecological, economic, social and cultural life
of Parramatta; while maintaining a distinct culture built on the
principles of Caring for Country, the primacy of family, and the
dignity and governance of Elders.
We can learn from their resilience and community strength to
ensure a socially sustainable future for all people in our City.
Parramatta has always been an important meeting place for
Aboriginal peoples, in particular, the Parramatta River.
City of Parramatta Council also recognises the significance of this
area for all Aboriginal and Torres Strait Islander peoples as a site of
early contact between Aboriginal and Torres Strait Islander people
and European colonists.
City of Parramatta Council is committed to the process of
Reconciliation and to ensuring Parramatta a place of choice to live,
work and play for Aboriginal and Torres Strait Islander peoples.
City of Parramatta’s Reconciliation Action Plan is available on
Council’s website: cityofparramatta.nsw.gov.au
7
City of Parramatta
Contents
INTRODUCTION OUR VISION OUR CITY
Good evening, Executive summary 10 City of Parramatta
Parramatta. 3 needs a plan for
Our focus areas 11 our night city 18
A message from
the Lord Mayor 5 Project timeline 12 Our community goals 20
Recognition of Why are we Delivering on
the Darug Peoples 7 doing this? 13 our community goals 21
Our night city vision 14 A city that
is transforming 23
How do we achieve it? 14
A city that
A snapshot of our
is transforming 24
night time economy 15
Major precincts 26
Our community
in numbers 15
We must reflect our
community in what
we do 16
8
Parramatta Night City Framework 2020-2024
DEVELOPING OUR GOALS IMPLEMENTATION
THE FRAMEWORK AND ACTIONS AND EVALUATION
You spoke and Our focus areas 39 Implementing the
we listened 28 Framework 74
Our action plan 40
What our community Collaboration is key 75
has told us they Focus 1: Planning for
want to see: 29 a future 24-hour CBD Measuring our
and late trading success 76
Developing the centres 42
Framework 30
Focus 2: A night city
Consultation 30 of diverse business,
leisure and culture 47
Baseline research 31
Focus 3: A night city
Planning for different supported by
times of night 34 infrastructure 59
Homelessness in Focus 4: Promoting
our night city 36 Parramatta as a
thriving night time
Our role in shaping
destination 62
the night city 37
Focus 5: Keeping our
city safe and engaging
our community 66
Focus 6: Parramatta
as a leading night city 70
9
City of Parramatta
Executive
summary
Our vision for the Why is Council How will Council plan
Central City at night doing this? for the whole city,
CBD and our centres?
City of Parramatta will transition Our City is undergoing a once
to become a 24-hour city in a lifetime transformation.
Our LGA is large and diverse.
centred on the Parramatta CBD, Council needs to harness the
Council needs to ensure that
supported by strategic and local opportunities our growth and
our Framework delivers on our
centres, to cement our place changing demographics present
vision for our major night city
as the Central City of Global to further develop our night
centre, Parramatta CBD and our
Sydney. time offer. The City needs to
local centres. Our action plan
diversify its night time offerings
Parramatta will be recognised as proposed actions for Parramatta
to meet our diverse community's
a thriving and well-co-ordinated CBD, our local centres and city-
needs and aspirations, as well
night city that champions late wide initiatives and reforms.
as address the need to balance
night business, good universal
residential amenity with a
design and accessibility, diverse
thriving night experience and to City-wide
and safe places, creativity and
ensure everyone feels safe in our
culture at its core and is a leader Parramatta CBD
city at night.
in urban governance and policy. Local, Neighbourhood and
To order to achieve our vision, we Village Centres
have considered what we need What do we
to deliver and when to ensure we need to do? Council wants to ensure that
can both incentive and manage our local centres, as much as
the growth of our night city. our CBD, have the capacity to
Create the right
This Framework focuses trade later into the evening,
conditions to enable our
holistically on what Council, with deliver key services and night
CBD to transition to a
our strategic stakeholders and time offerings and service their
24-hour centre
our community needs to work local communities needs as the
towards to deliver on our vision. Promote our local centres economy becomes progressively
as late-night destinations more 24-hours.
that needs of our
communities
Provide our businesses
and our community with
the capacity to be able
to thrive in our city at
night
10Parramatta Night City Framework 2020-2024
Our
focus areas
To achieve our vision, we must have clear focuses for Council and our external partners to work
collaboratively together to achieve. Our focus areas are:
FOCUS 1 FOCUS 2 FOCUS 3
Planning for a Parramatta as a A night city
future 24-hour centre of late- supported by
CBD and late night business, infrastructure
trading centres leisure and culture
We will review our local planning We will incentivise the Through smart design, we will
controls and development diversification of our night city, develop a night-friendly city that
processes to broker opportunities utilise our assets, promote late promotes community safety,
for greater night time uses trading retail and services; live an exciting and well-lit public
and balance concerns around music, events and activation. domain encouraging passive
residential amenity. surveillance and place dwelling.
FOCUS 4 FOCUS 5 FOCUS 6
Promoting Keeping our city Parramatta
Parramatta as a safe and engaging as a leading
thriving night time our community night city
destination
We will leverage our strong night We will work to minimise late We will advocate for night
time food offering, sporting night crime and anti-social city policy reform to the State
culture and unique experiences behaviour in our city and engage Government to unlock our CBD
to market Parramatta as a with our community to dispel and our centres to more diverse
vibrant and diverse night time negative perceptions of the city uses, streamline existing planning
place. at night. and licensing processes and
support night friendly projects.
11City of Parramatta
Project
timeline
May 2015 – August 2017
Community consultation to develop a Night
Time Economy Discussion Paper. Developed
through extensive community consultation
with over 1,500 participants including
community, businesses, visitors and key
stakeholders
August 2017
Night Time Economy Discussion Paper
August – October 2017
Night Time Economy Discussion Paper
publically exhibited with 68 submissions
received.
December 2017
Night Time Economy Discussion Paper
endorsed by Council
January 2018 – September 2018
Draft strategic framework developed
September 2018
Validating sentiment about our City’s
nightlife by survey through our Community
Engagement Portal
October 2018 – March 2019
Framework refined with internal and external
partners
October 2019–November 2019
Framework released for community
consultation
Now
Final Parramatta Night City Framework
12 2020-2024Parramatta Night City Framework 2020-2024
Why are we doing this?
The City needs to The City needs to The City needs to
diversify our night city balance the growth change perceptions
offerings to reflect our of our night city with about Parramatta
standing as Sydney's concerns around at night
Central City residential amenity
As the world becomes increasing Our community has told us that More people on the street
24-hours, the needs and wants of while they would like to see at night increases passive
our community are changing. a vibrant night city, they are surveillance and people's
concerned about the effects of feelings of safety. This is why it
The City needs to harness
late night sound on their local is so important for safety that
the economic and social
amenity. our community feels safe and
opportunities that come with
empowered to engage with the
our massive population growth Our community wants to see
city at night. Our community
and significant infrastructure Council develop a framework
wants to see Council invest in
investment in our City. With a around managing potential
night friendly urban design,
night city centred primarily on land use conflicts between
better lighting and CCTV to
food, we need to look to ways night time uses and residents
promote a safer night time
that Council has support new, and identifying ways for new
experience.
different and diverse businesses buildings built in existing
to enter our night time economy. entertainment precincts to have Council need to work proactively
Our community has told us adequate sound attenuation to minimise crime hot-spots in
they want more variety in the measures in place. our City, and where crime does
available night time experiences occur, we work quickly and
in our City. This Framework outlines how effectively with police to deal
Council is going to approach this with these issues.
Our community wants to see
balance, including the principle
more family-friendly offerings,
of agent of change, building
more retail and services open
controls and dealing with sound
longer, more artistic, cultural
compliants.
and sporting opportunities
available to appeal to more of
our community and visitors and
to make our night city accessible
to everyone.
13City of Parramatta
Our night
city vision
City of Parramatta will transition to become a 24-hour
city centred on the Parramatta CBD, supported by
strategic and local centres, to cement our place as
the Central City of Global Sydney.
Parramatta will be recognised as a thriving and well-
co-ordinated night city that champions late night
business, good universal design and accessibility,
diverse and safe places, has creativity and culture
at its core and is a leader in urban governance and
policy.
How do we
The Parramatta Night City Framework 2020-
2024 sets out our strategic plan for the
development of our night city; economically,
achieve it? socially, environmentally and culturally. In order
to achieve our night city vision, we need to:
1 2 3
CREATE PROMOTE PROVIDE
the right conditions our local centres as our businesses and our
to enable our CBD to late-night destinations community with the
transition to a that meet the needs of capacity to be able to
24-hour centre our communities thrive in our city at night
14Parramatta Night City Framework 2020-2024
A snapshot of Our core night
our night time time economy in
numbers
economy Establishments Turnover ($)
The night city economy is 901 $496M
77% food 48%
an important part of our
City’s economy and identity
as Sydney’s Central River
City and the economic 8th largest 46 $90M
and cultural powerhouse of 4% 9%
Greater Sydney.
NTE in beverage
Australia
City of Parramatta's night
city economy is growing 224 $448M
and thriving, but there is 19% entertainment 43%
more to do to ensure that
we continue on this great
momentum.
We are growing
our night time
3rd largest
Our night time economy, but we
NTE in New
economy is lack diversity.
South Wales
growing strongly:
Turnover increase of: 77% 30%
$277
of our core NTE of turnover
business activity comes from
is food based licensed
1.034 billion gaming
million per year
(2019 vs 2009) Gross product
We have:
(2018)
37% 47
dedicated
licensed
venues
increase since 2009 but only
2
of them are
8,000 employed small bars
(City of Parramatta
We must reflect our
community in what we do
Why is planning for a night city in the City of Parramatta so
important for our community’s future?
Young people City of Parramatta This is a City of
are the future of is a family oriented culturally and
Parramatta City linguistically
In 2021, over 20 per cent As the night begins, families diverse
of the population will be look at ways to wind down backgrounds
under 18. A nightlife that in the City. Our City is young
encompasses under 18 and family-oriented, with City of Parramatta is a
venues, and spaces for our community’s median City of diverse voices. Our
active participation will age at 34 years old. In identity thrives on a strong
therefore provide more considering how we plan presence of cultural and
reasons for young people to for our night city, Council linguistic differences with
stay in our City at night. must ensure that we adopt over 140 languages spoken,
actions that consider and and half our residents born
It is important that in overseas. Despite this,
plan for the concerns, needs
planning for our night city people born overseas are
and aspirations of our local
that we consider the needs significantly more likely to
families as they participate
of children too; sparking a have no engagement with
and navigate the city at
sense of playfulness and social activities. Diverse
night.
curiosity about the city and vibrant spaces in the
at night. Council needs to evenings will offer new
ensure that we particularly opportunities to encourage
provide opportunities for participation amongst our
child-friendly night time culturally and linguistically
activities, particularly diverse communities.
between 5pm and 7pm,
through an expanded art,
sport and entertainment
offering.
16Parramatta Night City Framework 2020-2024
City of Parramatta Inequality is The nature of work
must be a night an issue in our in our City is rapidly
city that caters for community changing
women City of Parramatta is a very As the world becomes
Participation levels in our diverse local government progressively more
City are not the same area, with communities globalised and the nature
between males and females, that span considerable of trade in the City of
reflecting how interactions differences in terms of Parramatta becomes ever
at night are differentiated by socio-economic advantage, more international, our
gender. The City’s residents cultural diversity and age workforce will be active both
are evenly split between range. day and night.
males and females, but at There are people within our Needs of a progressively
night, only 36% of its visitors community who barriers to 24-hour workforce, including
are female. This gender participation, particularly goods, services, transport
disparity is likely coloured at night in which safe social and night friendly spaces
by perceptions of safety, opportunities to connect will be paramount in
and a strong relationship with the community are ensuring the liveability and
between perceived safety limited. Accessibility, cost market competitiveness of
and community engagement and public safety are Parramatta.
amongst women. The important to enable a
combination of increased diversity of available night
safety measures and diverse time experiences in our City
offerings intends to make that increase community
the City’s nightlife a more cohesion.
open and attractive place
for people of all gender
identities.
17City of Parramatta
City of Parramatta needs a
night city plan
There are significant and exciting opportunities that come
with growth, and we know that well-managed growth
leads to positive outcomes for individuals, families and the
broader community.
City of Parramatta is Council recognises that now If Council continues to
undergoing unprecedented is the time to clearly identity invest and support the
development and attracting the opportunities and the development of our night
high-value investment barriers in the growth and city through a holistic
from both the public and management of a night approach supported by
private sector. This fast- city here in Parramatta that policy, with our partners, our
paced growth is seeing a builds on our key strengths, City will be a more resilient,
huge influx of new residents, and enables easier pathways productive, liveable and
workers, students and visitors to diversifying our City’s sustainable place.
to our City. offer, design and functions
to be ready to meet the
Whilst already being
growing demands of a
home to the third largest
world-class city operating in
night time economy by
the 24-hour economy.
turnover in New South
Wales, there is still so much Council needs to start
untapped potential for a planning now, while many
vibrant and diverse night parts of our City are under
time culture in the City of renewal or construction, to
Parramatta meets modern ensure we are building in
expectations of lifestyle contemporary night time
within cosmopolitan centres. uses that meet the needs of
No longer can the state our communities.
afford for the Sydney CBD
to be the only major night
time destination in Greater
Sydney.
18Parramatta Night City Framework 2020-2024
Integrating the Parramatta Night City Framework into Council's Planning
Community Local
Strategic
Engagement
20 years Planning
Identifies community Statement
needs and priorities, and Community
informs the development Strategic Plan
of Council's plans Highest level plan that Council
prepares. The purpose of this plan
is to identify the community's main State and
priorities and aspirations for the Regional
future and to plan strategies for Plans
Environmental achieving these goals.
Sustainability
Strategy
10 years
Resourcing
Economic
Development Parramatta Strategy
Plan Contains the Long Term
Night City
Financial Plan, Asset
Framework Management Strategy,
Workforce Strategy and
Technology Strategy
Culture and Our
City
3 years
Socially
Delivery
Sustainable Program 1 year
Parramatta Sets out the principal
Framework
activities that Council will Operational
deliver to the community Plan
during the Sets out the details of
Council term the Delivery Program –
Reconcilitation the individual projects,
Action Plan activities and budget for
the financial year
Disability
Inclusion Action
Plan
Ongoing
monitoring Annual
and review Report
19City of Parramatta
Our community goals
Following the formation of the City of Parramatta
in 2016, extensive community consultation was
carried out to develop a community vision:
Sydney’s Central City: sustainable,
liveable and productive – inspired by
our communities
FAIR ACCESSIBLE GREEN
WE CAN ALL BENEFIT WE CAN ALL GET WE CARE FOR AND ENJOY
FROM THE OPPORTUNITIES TO WHERE WE OUR ENVIRONMENT.
OUR CITY OFFERS. WANT TO GO.
WELCOMING THRIVING INNOVATIVE
WE CELEBRATE CULTURE WE BENEFIT FROM HAVING WE COLLABORATE AND
AND DIVERSITY – PAST, A THRIVING CBD AND CHAMPION NEW IDEAS TO
PRESENT AND FUTURE. LOCAL CENTRES. CREATE A BETTER FUTURE.
20Parramatta Night City Framework 2020-2024
Delivering on our
community goals
Our Parramatta Night City Framework will contribute to our
Community Goals in the following ways:
FAIR ACCESSIBLE GREEN
A night city of diverse Our night city must be The night city economy
experiences will provide universally accessible, safe values the natural assets of
greater opportunity for and vibrant. It is imperative our City and through the
all to be able to engage for the success of our enjoyment of local facilities
with events, activities and night city economy that will contribute to the
offerings that cater for experiences are easy to get awareness and importance
our diverse community. It to, and easy to get home, of our green spaces and
will also provide greater regardless of who you waterways.
employment opportunities are and how far you have
locally as businesses travelled.
diversify and thrive.
WELCOMING THRIVING INNOVATIVE
A great quality of life which A vibrant and diverse night This strategy is a holistic
includes a vibrant night time economy will drive and cross-collaborative
city with a diversity of economic growth for our approach to the
experiences and services CBD and local centres. As development of our night
across the city will provide businesses diversify and our city, enabling us to consider
greater amenity and make night time offering enhances, the development of our night
our City more interesting we will investment into our time economy in all that
for both residents and City increase. we do. This framework will
visitors alike, celebrating enable us, our businesses
our diversity and welcoming and communities to be
everyone. empowered to innovate
our night city economy
to provide a uniquely
Parramatta offering that
appeals to all and drives
economic growth in our city..
21City of Parramatta
Parramatta
Square
22Parramatta Night City Framework 2020-2024
A city that is transforming
To ensure that our City makes be a place for our community to anticipated to visit the museum
the most of this unprecedented connect, participate and learn, on an annual basis upon
level of business and capital activating Parramatta Square completion.
investment in our City, we must day and night. It will be also be a
ensure our night city leverages civic centre that accommodates Riverside Theatres
these transformative projects people of all ages as the new
The re-development of Riverside
to continue to develop and library, youth areas and maker
Theatres is a central component
diversify our night time offerings spaces creates opportunities for
to the realisation of a night city
and unlock our City through even our youngest residents and
in Parramatta that celebrates
seamless transport options. visitors to engage with the City
arts, culture and performance at
at night.
Parramatta Square its core.
Meanwhile, the exterior of the
Already showcasing over 1,400
Parramatta Square is one of the building is designed to act as
shows annually, Riverside
largest urban renewal precincts a canvas for artistic expression
Theatres has, and will continue
in Australia. It will deliver major by displaying public artworks
to be a cultural anchor and
commercial, civic, education and through digital projections and
centre of performance excellence
residential buildings which will installations. It will transform
for Greater Sydney.
border a public square in the the public space at night and,
heart of the city, with retail and in its own right, anchor the The realisation of the re-
hospitality venues adding to our Parramatta Square precinct as development of Riverside
city at night. a key attraction for residents, Theatres as part of a broader
workers and visitors to enjoy. arts and cultural precinct will
Once complete, the precinct
cement Parramatta as a world-
will host 23,000 workers and
Museum of Applied class destination for arts, culture
transform Parramatta’s city
centre into a unique and iconic Arts and Sciences and performance programming
and will build on the 30-
space to live, work and play. The
Our City will welcome a world- year legacy of this landmark
23,000 incoming workers will not
class museum – the flagship site institution.
only interact with the existing
for the Museum of Applied Arts
night city but will also demand
and Sciences (MAAS) relocating
an expanded and diversified
to the Parramatta Riverbank.
offering of night time activities.
Located alongside Riverside
Parramatta Square epitomises
Theatres, MAAS will anchor Our city is
the evolution of Parramatta and
Parramatta’s Arts and Cultural undergoing
as the city evolves, so too will its
Precinct and will serve as the
people and their preferences in a once-in-
central hub for residents and
engaging with the City at night.
visitors across Sydney to interact
a-lifetime
with state-of-the-art exhibitions transformation
5 Parramatta Square and creative expressions. Beyond
This architecturally designed expanding the cultural richness
civic and cultural centre will of the city, MAAS will also unlock
be our City’s home to ideas, the economic opportunities
aspirations and expertise. It will of Parramatta at night as
more than 1 million visitors are
23City of Parramatta
A city that is transforming
Bankwest Stadium the natural surrounds into the stops, travelling across the City
built environment, Civic Link is of Parramatta will become more
Part of the State Government’s designed to be a public space accessible at night.
Rebuilding the Major Stadium that is an attraction destination,
Network Program, our new a place for leisure and a safe Sydney Metro West
stadium will seat 30,000 people and accessible walkway at night.
The State Government has
and deliver a multi-use venue
for sports and large-scale A new aquatic leisure begun early planning for Sydney
Metro West, connecting Greater
outdoor entertainment events.
centre for our City Parramatta to the Harbour
The development of Bankwest
CBD, making our CBD and
Stadium will cement sport as a Within the Mays Hill Precinct
major centres easy to get to,
key ingredient of Parramatta’s of Parramatta Park, the new
and easy to get home at night.
night city and will further support aquatic centre will meet the
With stations at Westmead,
local restaurants, bars and contemporary and recreational
Parramatta and Sydney Olympic
entertainment offerings within our needs of our growing community
Park, people from across Sydney
CBD. Beyond attracting domestic and will provide sport and leisure
will have significantly improved
and international crowds across opportunities both day and
access to engage in our night
various codes of sport, Bankwest night.
city, be it for work or leisure.
Stadium also operates as an
exhibition venue with large Parramatta Light Rail Rail capacity east-west will be
doubled and travel times will be
conference spaces that have
The Parramatta Light Rail halved when the Sydney Metro
both day and night uses.
network will connect our City West becomes operational,
and local centres, unlocking new
Civic Link unlocking opportunities to
centres of night time activity and cement Parramatta as a
Extending over four City making it easier for residents destination of choice at night.
blocks, the Civic Link will be and workers to participate in our
a green, pedestrian, cultural night city. Urban renewal along
spine connecting Parramatta light rail stations from Westmead
CBD’s transport, civic and to Carlingford will create
riverfront spaces. It will provide opportunities for the organic
connectivity and walkability from growth of night time economies
the city centre in the south to the in our local centres, as mobility
recreational spaces in the north and connectivity across the LGA
all while activating the day and is unlocked. With an estimated
night time uses in and around 130,000 people living within
Civic Link. By incorporating walking distance of light rail
24Parramatta Night City Framework 2020-2024
Bankwest
Stadium
25City of Parramatta
Major precincts Parramatta North
UrbanGrowth NSW is planning
to deliver new apartments and
a village centre, as well as 7 ha
of public open space, including
Although many areas a river foreshore park on NSW
within our City will not Government lands. Council will
advocate for the retention and
undergo significant adaptive reuse of heritage buildings
change, there are to accommodate arts, cultural,
plans for precinct health and heritage endeavours.
development in several
areas across the City
of Parramatta.
Westmead
More than $3 billion has been committed by the NSW
Government, universities and the private sector to
upgrade and expand the precinct’s health services,
medical research facilities and public transport. As a
world-class Innovation District, Westmead will see a
significant increase in jobs and university students over
the next 20 years. A masterplan is being undertaken to
guide this and future investment in the precinct.
Granville
Part of the Parramatta Road Corridor
Urban Transformation Strategy area (north
of the railway line), the strategy will see
Granville transform into a high density,
mixed-use town centre with high quality
public domain, open space networks and
transport links. Camellia
The long term vision for
renewal at Camellia includes
a high density mixed use
town centre located on the
future Parramatta Light Rail
route with a proposed new
primary school, community
facilities, new jobs, housing
and public open spaces on
the riverfront.
26Parramatta Night City Framework 2020-2024
Telopea
A combination of new and revitalised social,
affordable and private housing is planned, as
well as a retail centre next to the forthcoming
Epping Town Centre
With significant new and redevelopment putting
light rail station. This mix of housing, transport
pressure on existing infrastructure, the Epping
and social infrastructure will support a growing
Planning Review seeks to introduce planning controls
and more diverse community.
that better manage future growth. Stage 2 of the
Epping Planning Review aims to address principles
relating to heritage, commercial floorspace, public
domain, traffic and planning processes.
Rydalmere
The vision for
Rydalmere involves
its transformation
into a high-tech and
knowledge precinct.
This will involve Melrose Park
redevelopment The urban renewal planned will result in significant
for retail and public benefit for the new and existing community and
commercial uses, surrounding neighbourhoods. Residential development,
suiting businesses including a minimum of 150 affordable dwellings,
seeking to build will provide significant housing stock to the area to
strong relationships address housing choice and affordability.
with the adjacent
Western Sydney
University campus. Wentworth Point
This precinct forms part
of the wider area of urban
renewal of former industrial
and commercial lands on the
Sydney Olympic Peninsula.
A growing residential area is
planned, as well as commercial
centres and a maritime plaza.
This precinct will continue to
deliver new homes, open space,
shops and services.
Sydney Olympic Park
Carter Street The masterplan for this precinct
South of Sydney Olympic Park, this seeks to promote the Park’s role as
area was rezoned in 2015 to support a premier destination for cultural,
its transformation into a vibrant entertainment, recreation and
community with easy access to sporting events, and protect and
the M4 motorway. The precinct will enhance the public domain and
provide more homes, better public parklands. Sydney Olympic Park
spaces, a primary school, shops and will be transformed into a thriving
cafes with access to public transport, urban centre providing employment
international sporting facilities and opportunities, housing and retail.
entertainment venues.
27City of Parramatta
You spoke
and we listened
In September 2018, we Our most frequented night time centres:
asked 300 local residents
about where they visit
at night, what they
would like to see in our
future night city and the
barriers to participation:
Parramatta
CBD 80%
Harris Park
26%
Sydney
Olympic
Park – 26%
What our
community likes to
do at night
Main barriers to night
85% time participation
eating out
56% 42%
lack of parking
entertainment
35% 40%
40% lack of an
appealing
feeling unsafe
late night shopping
offer or activity
29%
28% 20% lack of a
diversity of
drinks with friends lack of public
offer
transport
16%
sports and
28 recreationParramatta Night City Framework 2020-2024
What our community has
told us they want to see:
Most frequently raised suggestions:
40% 27% 20%
night markets more car more small
run in the City parking bars
30% 20% 34%
more live music better lighting and public more diverse live
programming domain improvements events and festivals
in more places
29City of Parramatta
Developing the
Framework
In developing the Parramatta Council have also considered This feedback and literature
Night City Framework, Council past studies, other Council plans review informed the
collected input and feedback and strategies, approaches from City’s Night Time Economy
from over 1,500 participants, other Local Councils in New Discussion Paper (August 2017)
including a range of community South Wales and appropriate which proposed over 40 high
members, businesses, literature relating to cities at level actions to develop the
organisations, workers and night, both from national and City’s night time economy over
visitors. international experience. the next five years, forming the
basis of the Framework.
Consultation
Parramatta Police City of Parramatta Submissions to the
One-on-one discussions were Youth Forum Parramatta CBD
held with Parramatta Police to
Input was sought from young Small Bars Policy
gather their input on the current
people through the Youth
night time economy, as well as Submissions to the Parramatta
Forum, held on 27 April 2017
feedback on related projects, CBD Small Bars Policy were
(City of Parramatta Council and
such as the Parramatta CBD Small considered as part of the
Cred Consulting). There were
Bars Policy. development of the Framework,
approximately 60 participants
as they detailed specific ideas
present at the Forum who
Liquor Accord contributed to the discussion.
for Council to investigate.
presentations Council’s presentation described
what the City’s nightlife
Draft findings from the night
encompassed, and sought ideas
time economy research
on how to diversify the City at
undertaken were presented to
night.
the Parramatta Liquor Accord,
where members were given the
opportunity to provide input
from an industry perspective.
Presentations were also given to
the Flemington and Eastwood/
Gladesville Liquor Accords.
30Parramatta Night City Framework 2020-2024
Baseline
research
Baseline research was conducted
Business survey into projects and ideas on how to
by Micromex Research. grow and diversify our night city
A total of 678 business surveys in the Parramatta CBD, Epping
Resident survey were completed across all and Harris Park.
industry sectors to understand
300 interviews were conducted
the top line key issues as Night city audit
with residents from Parramatta
expressed by the business
CBD, Harris Park, Epping and Night audits of Parramatta
community. This report considers
Granville. The raw data has CBD, Harris Park and Epping
how businesses in Parramatta
been weighted to reflect the real were undertaken to record
rate the night time economy,
community profile of our City. what businesses were open
with regards to creative and
and to observe the presence
cultural offerings, the look
Visitor survey and feel of the city and the
of customers, condition and
effectiveness of lighting,
300 interviews were conducted availability of cafés, restaurants
cleanliness of the public
with visitors to the City. and pubs.
domain and levels of anti-
Participants were recruited on
site followed by a Computer Workshops – social behaviour. A total of
four night audits took place
Assisted Telephone Interviewing businesses and key – two in Parramatta CBD
(CATI) re-contact. This data is not
weighted, but rather a random
stakeholders and one in Harris Park and
Epping respectively. Each audit
sample of visitors to the areas. Two workshops were held in early started at 6:00pm and finished
April 2017 with 26 participant at 1:00am, with researchers
stakeholders with interest in our completing two to three loops in
night city. They provided insight each area.
31City of Parramatta
At Parramatta Lanes 2019, we asked our
community what they would like to see from
a 24-hour Parramatta, drawn by local artist
Michael Black. This is what they told us:
32Parramatta Night City Framework 2020-2024
33City of Parramatta
Planning
for different
times of
night
The night city is different as it transitions
from the early evening into the depths of
night. There is a change in the offerings
and activities available in the night city
and the differing needs and wants of
our community. It is important that the
City recognise this evolution in how we
plan for our night city in this Framework
and understand the different factors that
contribute to this evolution, and when.
In developing this Framework, Council has
considered the distant characteristics
that various periods of time have in their
character, activity and demographics.
These have broad implications of how
we approach holistic planning for our
night city, for economic and social
development, events, arts and cultural
programming, land use planning, alcohol
management, public domain and
transport.
34Parramatta Night City Framework 2020-2024
In this Framework, council has
adopted the following time
periods to form the basis of our
time of night planning: In this
Framework, we have adopted the
following time periods to form
the basis of our time of night
planning:
Early evening economy Twilight economy
5pm to 7pm 6pm to 10pm
Night time economy Late night economy
9pm to 1am 12am to 5am
It is important economically that Council consider the opportunities and
offerings available in our CBD and our centres at night for those who
are finishing work, school or activities or returning home from elsewhere.
It is important for the success of our night city economy that the City is
are able to retain people from the early evening into the late night.
35City of Parramatta
Homelessness
in our night city
City of Parramatta Council In working to support people Prince Alfred Square is an
acknowledges that the visible sleeping rough, Council example of an important
presence of people who are prioritises ensuring people component of the night
sleeping rough has the potential have access to the services time domain, that is also a
to impact on current and and assistance they need to place where people who are
prospective resident, business, improve their circumstances. homeless may sleep. A number
and visitor perceptions of the Council only requires people to of charitable organisations
city. Council recognises the NSW move on or to involve the police use Prince Alfred Square to
State Government Protocol for when anti-social behaviour is provide food services to people
Homeless People in Public Spaces demonstrated, there is a concern financial disadvantage. It is to
and Council’s Homelessness Policy for public safety or when there is be expected that with the City's
acknowledges the rights of all concern for the personal safety growth and transformation
members of the community to of an individual. that people sleeping rough
use public spaces, whilst also will continue to be attracted
recognising everybody’s right to Parramatta CBD and other
to enjoy the City in a safe and locations in the City, and hence
peaceful environment. have an interest in the provision
of an inclusive, safe and dynamic
night time economy.
36Parramatta Night City Framework 2020-2024
Our role in
shaping the night city
The City has a third-sector parties to encourage
CAPACITY BUILDER
innovation and maximise
significant and investment, from a broad range
We will work with businesses
and our community to build
multi-faceted role in of sources.
the capacity to grow offerings,
the development of PRODUCER
provide safe and vibrant centres
and deliver on our night city
our night city. We will invest in and produce
objectives.
conditions that enable
PROVIDER businesses, community groups
PLANNER
to flourish in delivering high
We will continue to provide a We will work to strategically
quality night city offerings and
range of high quality services, plan for the development of
experiences. We will produce
programs and Council facilities, our night city through research,
events that provide new and
including libraries, community consultation and collaboration
exciting opportunities for our
centres, aquatic centres and to identify and resolve conflicts
growing creative sector.
street cleaning. and issues.
ADVOCATE COLLABORATOR TRUSTED PARTNER
We will support and partner
We will give a voice to our We will provide an open,
with businesses, our community
community and leverage every receptive and committed
and other government agencies
opportunity to develop our night approach to foster opportunities
to deliver on our night city
city through active and effective for significant collaborations and
objectives.
advocacy with industry and the partnerships with businesses,
State Government. providers and the community.
HOST
We will create and maintain the
LEADER right environment for large-scale
We will benchmark our City
events, festivals and sporting
nationally. We will listen to
celebrations. We will create and
our communities and drive
maintain the right environment
innovative approaches to the
in our night city for visitors to
development of a distinctive,
feel welcome in our City, and
world-class night city.
to support cultural exchange to
raise the City’s profile and build
CONNECTOR
understanding and reciprocity.
We will identify and connect
commercial, government and
37City of Parramatta 38
Parramatta Night City Framework 2020-2024
Our
focus areas
Council has taken
on board what FOCUS 2
you've told us. FOCUS 1
Parramatta as a
Planning for a
centre of late-
future 24-hour
Our community's night business,
CBD and late
ideas and priorities leisure and
trading centres
have confirmed the culture
strategic direction
we need to take
to deliver on what
the Parramatta
FOCUS 4
Night City FOCUS 3 Promoting
Framework needs A night city Parramatta as
to achieve. supported by a thriving night
infrastructure time destination
FOCUS 5
FOCUS 6
Keeping our
Parramatta
city safe and
as a leading
engaging our
night city
community
39City of Parramatta
Our action plan
Understanding the action plan
Our action plan has been devised to provide deliverable
and accountable actions aligned with the City’s focus
areas for the development of the night city.
Focus Area Implementation Timeframe
Action Night city Short Medium
External Partners Nature of project Priority
Number precincts Term Term
City-wide
Parramatta CBD New project Medium
e.g. Run night
Local, Change to Short (S) (M) Long (L)
markets in the
neighbourhood existing practice 1-2 years 2-3 3+ years
Parramatta CBD
and village Ongoing years
centres
40Parramatta Night City Framework 2020-2024
Responding to our different
night city precincts
In the development of the action plan, we have recognised that the
character of our CBD differs greatly from our local, neighbourhood
and village centres. Our goal is to develop and cultivate a thriving
night city across the Parramatta LGA, not just in the Parramatta CBD.
This is why we have identified particular actions for our CBD and
local centres, while others we will work on city-wide.
City-Wide All centres across the Parramatta LGA
Parramatta CBD Applies only to the Parramatta CBD boundaries
Local, Neighbourhood Applies to all centres whose primary function is to service their
and Village Centres immediate local communities
41City of Parramatta
Focus 1:
Planning for a
24-hour CBD
and later trading
centres
Central to the City’s vision for and its centres. Council intends
a diverse and thriving night to proactively address concerns
city is to set the foundations around noise and public
for Parramatta CBD to become behaviour through both the
a 24-hour centre in the future, City’s physical design: by future-
cementing our place as the proofing entertainment precincts
Central City of Global Sydney. against the impacts of night
This requires careful planning time sound, as well as through
and management so that the appropriate development
City can function effectively, controls.
both day and night.
Council will ensure that our night
Our growing and diverse city is planned and managed
community has desires for a in line with our regulatory and
vibrant nightlife which may legislative obligations.
conflict in some places with the
residential amenity in our City
4243
City of Parramatta
Focus 1: Our actions
Focus 1: Planning for a future 24-hour CBD Implementation Timeframe
and late trading centres
Action Action Description Night city External Nature Priority Short Medium
Number precincts Partners of (2020) Term Term
project (2021- (2023-
2022) 2024)
Strategic planning
1.1 Identify late night entertainment City-wide New
precincts for the purposes project
of place-specific activations
plans, strategic planning and
development controls
1.2 Deliver a Retail Strategy for the Parramatta New
Parramatta CBD to guide future CBD project
retail mixes, ensuring a focus on
promoting and curating night time
retail uses at the ground floor
1.3 Investigate changes to the City-wide New
Parramatta Local Environmental project
Plan to enable a diverse and
compatible range of permissible
uses across all zones at night
1.4 Investigate permitting City-wide New
amusement centres in business project
and industrial zones throughout
the City
1.5 Investigate planning mechanisms City-wide Department New
to allow low-risk and small scale of Planning, project
cultural uses to be classified Industry and
as exempt or complying Environment
development in the Parramatta
Local Environmental Plan
Night time sound
1.6 Investigate options to undertake City-wide Department New
a sound mapping project in key of Planning, project
entertainment precincts to inform Industry and
responses to late night noise Environment
1.7 Consider the application of the City-wide Department New
principle of 'agent of change' in of Planning, project
the City to protect residential Industry and
amenity Environment
1.8 Investigate the inclusion of a City-wide Department New
clause into the Section 10.7 of Planning, project
Planning Certificate detailing Industry and
expectations of some reasonable Environment
night time sound when moving
to key entertainment and night
time precincts consistent with
existing practice in Sydney
Olympic Park
44Parramatta Night City Framework 2020-2024
1.9 Develop a resource for new City-wide New
residents moving to late night project
entertainment precincts detailing
expectations for reasonable
night time sound
1.10 Develop and maintain consistent City-wide New
regulatory guidelines to live project
music throughout the City
Development controls and trading hours
1.11 Explore policy options to ensure City-wide New
future residential and late project
trading business development in
precincts of a mixed character
incorporate appropriate acoustic
minimisation measures.
1.12 Review and amend the City-wide New
Parramatta Development project
Control Plan to support the
growth and management of
the night time economy of the
Parramatta CBD and local
centres
1.13 Investigate allowing businesses Local, Department New
in established local centres to neighbour- of Planning, project
trade until 10pm without the hood and Industry and
need for additional approval village Environment
centres
1.14 Undertake a review of the Parramatta NSW Liquor New
Parramatta CBD Small Bars CBD and Gaming project
Policy and integrate the Small
Bars Policy into the Parramatta
Development Control Plan.
1.15 Investigate planning mechanisms City-wide Department New
to enable conversion of existing of Planning, project
food and beverage businesses Industry and
into small bars with through Environment;
minimum requirements of NSW Liquor
development applications and Gaming
Policies
1.16 Develop and adopt a Good City-wide New
Neighbour Policy to provide a project
clear procedure in dealing with
noise complaints from night
time venues that balances
between residential amenity and
reasonable sound
1.17 Develop criteria to assess the City-wide NSW Liquor New
cumulative impact of licensed and Gaming project
venues and electronic gaming
machines and their geographic
saturation across the City of
Parramatta
1.18 Ensure that in the procuring of City-wide Change
new tenants for vacant Council- to
owned tenancies, capacity for existing
night time activity is considered practice
through the Expression of
Interest Process
45
45City of Parramatta 46
Parramatta Night City Framework 2020-2024
Focus 2:
a night city of
diverse business,
leisure and
culture
Successful night cities are This includes incentivising
underpinned by a diversity businesses to operate
of offer, supporting a variety outside the traditional
of different needs and business hours and
demographics. A night city supporting their exploration
with a multitude of business of new ideas and concepts
and venue offers will solidify to serve the community,
itself as a true urban centre, grow their offerings and
by catering to various promote personal expression
community needs for longer at night.
hours of the day.
Our goal is to support the
growth of our night city
economy so that people
are compelled to stay in
Parramatta well after they
finish work, study or play;
and compelled to leave their
homes to engage with local
businesses, events, cultural
activities and other local
services.
47City of Parramatta 48
Parramatta Night City Framework 2020-2024
A night city of art
and performance
Artists reflect, interpret and and PAS is further activated in Riverside’s legacy has given
reimagine our understanding the evenings through a diverse rise to new programming and
of the world and retell stories program of art and literature organisations, including the
in new ways. Our artists create workshops, exhibitions and National Theatre of Parramatta,
work that we experience and talks that stimulate discussion FORM Dance Projects, Beyond
provoke our senses, emotions and encourage valuable the Square and the Dance
and thoughts. Throughout the participation. Makers Collective to name a few.
consultation process, you called
PAS partners with major The re-development of Riverside
for more pop-ups, laneway
festivals including Parramasala, Theatres is a key component
projects and artist-run spaces to
Parramatta Lanes, Sydney to the realisation of a night city
incubate a thriving artistic night
Design Festival, Sydney Writer’s in Parramatta that celebrates
city.
Festival and Art Month Sydney to arts, culture and performance
Parramatta Artists deliver engaging art installations as the heart of creativity in
and curated experiences for our our night city and provide a
Studios community and audiences. unique and diverse offer to
Parramatta Artists Studios those coming to Parramatta at
Parramatta Artists Studios
(PAS) is the energetic home night. Our community wants
is an initiative of the City of
for creative production in the to see Riverside Theatres
Parramatta and is supported by
centre of Western Sydney. PAS become an arts centre with
the NSW Government through
is a significant incubator of flexible performance spaces
Create NSW.
ideas and creative production and state-of-the-art cinematic
equipment. The realisation of
through the provision of vital Riverside Theatres the re-development of Riverside
studio spaces to artists and has
become a key launch pad for In 2018, Riverside Theatres Theatres as part of a broader
artistic careers. celebrated 30 years of shared arts precinct with cement
stories on our stages and Parramatta as the heart of arts,
The studios are a place of screens. Already 200,000 people culture and performance for
making and activity day and crowd through the doors of Greater Sydney.
night. Artists have 24-hour Riverside Theatres every year.
access to their studio spaces
49
49City of Parramatta
Live music
and the City’s
soundtrack
We want to ensure that we
Amplify
provide all the necessary
conditions required for Amplify is an ongoing partnership
businesses and venues to add and brokering program,
live music to their night time matching live musicians and
entertainment programming, local businesses to deliver an
and for artists to be supported ongoing live music program in
and to be given as many diverse businesses across the
opportunities to perform in our Parramatta CBD.
City as possible. We are acutely
The program includes best
aware of the conflicts between
practice advice on areas such as
residential and commercial
live music production, marketing,
amenity, in which we plan to
promotion and the engagement
balance the wants of live music
of audiences. City of Parramatta
opportunities, and the needs
is working with a number of
of the rest of the community.
businesses currently to deliver
Namely, we need to ensure that
the Amplify program including
we address concerns surrounding
Port Bar, Albion Hotel, Collector
additional entertainment noise
Tavern, Uncle Kurts, Alex and
and safety in the operation of
Co, Coco Cubano, the Novotel
licensed live music venues, whilst
Parramatta and the Park Royal
still allowing musicians and the
in Parramatta. The result has
live music scene to flourish.
been hundreds of performances
in the above spaces and more
Live and Local
broadly a greater optimisation of
For the past two years, an live music in the west.
annual event called Live and
Local Parramatta has been
held in multiple venues in
the Parramatta CBD. Last
year’s event saw 70 Western
Sydney music artists perform
at 17 different venues across
Parramatta, with over 3,000
attendees.
50You can also read
