PERENNIALS & connected health: Dispelling the myths about ageing and technology - Ipsos
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PERENNIALS & connected health: Dispelling the myths about ageing and technology © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. © 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 1
TODAY’S PRESENTERS
FRAN REENA
AYALASOMAYAJULA, HP SANGAR, IPSOS
For over 20 years, Fran Ayalasomayajula, executive healthcare strategist and Reena Sangar is a passionate leader in the field of connected health. Often speaking
technologist, has been dedicated to serving the interests of populations around the mainstage on global platforms such as CES, HIMSS, Connected Health conference –
world, in an effort to improve the quality of healthcare, provision access to healthcare, Reena heads Ipsos’ Global Centre of Expertise in Connected Health and is passionate
and increase health literacy and patient engagement. about developing global data assets which push the connected health field forward.
Currently Population Health, Worldwide Healthcare Lead for HP, Inc., Fran directs the Reena has directed large strategic studies mapping connected health among payers,
organisation in the development of strategies and innovations designed to advance and healthcare professionals and patients. Most recently, Reena led research amongst key
deliver improved clinical outcomes and better population health. Prior to HP, Fran decision makers on digital therapeutics and monetisation of patient-generated health
worked for major healthcare institutions, including WHO, CDC, BMS and UHG. Fran data. Reena has a personal passion for ageing and technology; she has contributed to
holds degrees in epidemiology, public health, information technology, and certifications cross-industry alliances focussed on the “longevity challenge,” advised on early-stage
in project and clinical trial management. technology concepts targeted to this group and conducted numerous studies on user
experience and patient journey.
She is actively involved in community-minded initiatives, such as rare disease patient
advocacy, and the application of technology services for the promotion of aging with Reena has a Bsc in Psychology from University of Kent, she has worked for the National
independence and community connectedness. In 2015, Fran was a contributing writer Health Service (NHS) in the UK as a cognitive behavioural therapist before running a
on the Fact Sheet submitted to the White House Conference on Aging, and in 2017 mental health charity for a UK non-profit organization. Reena is a Director for
co-author of the LeadingAge white paper on Social Connectedness and Engagement Ipsos MORI.
Technology for Long-Term and Post-Acute Care. Fran is the author of several
publications on technology-enabled population health management, including best
practices for the successful adoption of virtual reality in the clinical setting.
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 2
WHAT WE WILL COVER TODAY To dispel myths about today’s ageing society and its use of technology, we will explore: • Insights into current perceptions of ageing • Challenges and opportunities for the healthcare industry • Examples and case studies demonstrating how connected health is transforming healthcare access and experience for the ageing population Ageing and Technology Webinar Internal Use Only 3
PERCEPTIONS OF AGEING Ageing and Technology Webinar Internal Use Only 4
THE POPULATION World 13% 21%
Japan 33% 42%
AGED 60 AND OVER Italy
Germany
Czech Republic
28%
30%
38%
40%
26% 37%
IS SET TO INCREASE Hungary
France
Sweden
26%
26% 32%
35%
26% 30%
AROUND THE WORLD Spain
Romania
Belgium
25%
25%
25% 32%
35%
42%
% aged over 60 Serbia
Poland
25%
24%
32%
40%
Canada 24% 32%
United Kingdom 24% 32%
United States 22% 28%
Russia 21% 30%
Australia 21% 28%
South Korea 20% 42%
China 16% 35%
Chile 16% 31%
Argentina 15% 24%
Brazil 13% 30%
Colombia 12% 28%
Turkey 12% 27%
Mexico 10% 25%
Malaysia 10% 23%
Peru 10% 23%
India 9% 19%
KEY:
South Africa 8% 16%
2017 2050
Saudi Arabia 6% 23%
Source: UN World Population ageing report 2017
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 5
FROM TO Throughout human Today, seniors constitute history, the elderly only 16% of the developed totalled 3-4% of a world, and will become country’s population. 25% by 2050. Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 6
GLOBALLY, PEOPLE Average 66
Spain
THINK THAT OLD AGE
74
Chile 71
Colombia 71
Argentina 70
BEGINS AT 66 Belgium
Italy
Mexico
70
70
70
Thinking about the
France 69
Peru 69
phrase ‘old age’, at what
South Korea 68
Great Britain 68
age do you think
United States 66
Canada 66
people can be considered
Serbia 66
Australia 66
to be ‘old’?
Sweden 66
Japan 66
Average guess Czech Republic
Poland
65
65
Hungary 65
Turkey 65
South Africa 64
Romania 64
China 64
Brazil 64
Germany 62
India 62
Russia 61
Malaysia 56
Saudi Arabia 55
Base: 18,262 adults aged 16-64 in 30 countries, online, 24 August – 7 September 2018 Source: Ipsos Global Advisor
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 7
GETTING OLDER Not having enough money to live on
30%
MEANS WORRIES Losing mobility
26%
ABOUT MONEY Losing memory
24%
AND HEALTH Being unable to do things I once could
22%
Which two or three things Losing family or friends though death
personally worry you 20%
about getting old? Being in pain
% mention (Top 10) 20%
Being lonely
19%
Losing independence
18%
Dying
16%
Losing hearing/sight
13%
Base: 20,788 adults aged 16-64 across 30 countries, online, 24 August – 7 September 2018 Source: Ipsos Global Advisor
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 8
A MAJORITY EXPECT Average 57% 18%
Colombia
TO BE FIT AND
89% 4%
Argentina 88% 5%
China 88% 2%
Peru
HEALTHY IN
86% 7%
Malaysia 85% 5%
Mexico 84% 7%
Brazil
OLD AGE
84% 4%
Chile 80% 10%
Spain 78% 4%
India
To what extent do you
76% 9%
Turkey 74% 10%
South Africa
agree or disagree with the
64% 14%
Poland 63% 12%
Italy
following statement? – I
55% 12%
Saudi Arabia 48% 19%
expect to be fit and
Romania 47% 25%
US 45% 21%
healthy when I grow old.
Germany 44% 18%
Sweden 44% 25%
Australia 44% 19%
Hungary 40% 32%
Czech Republic 39% 24%
Canada 38% 22%
Great Britain 38% 22%
Russia 35% 34%
Belgium 24% 31%
Japan 23% 32%
KEY:
France 20% 28%
Agree Disagree
South Korea 17% 52%
Base: 18,262 adults aged 16-64 across 29 countries, online, 24 Aug – 7 Sep 2018 Source: Ipsos Global Advisor
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 9
GROWTH IN
AGED 25-29 AGED 65-69 AGED 70-74
UK -2
DISPOSABLE INCOME 62
66
IS HIGHEST FOR GERMANY -5
OLDER PEOPLE
5
9
Growth in disposable FRANCE -8
28
income above or below 25
national average %
Source USA -9
28
25
ITALY -19
12
20
AUSTRALIA 27
14
2
Source: The Guardian analysis of Luxembourg Income Study data
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 10WHAT SHOULD WE More time to spend 60%
with family/friends
DO TO PREPARE FOR
39%
More time for 59%
OLD AGE – AND WHAT
hobbies/leisure 43%
More time for 51%
WE ARE DOING…
holidays and travel 28%
Giving up 45%
work 45%
Which, if any, of the
Being financially 44%
following do you think is secure 39%
most important for Having a slower 44%
people to do to prepare pace of life 31%
for old age? And which, if Less
stress
36%
40%
any, of these are you Being 36%
currently doing? wiser 35%
*Top 10 More peace 35%
and quiet 32%
KEY: Having more time to look 28%
Prepare Doing after the home and garden 16%
Base: 20,788 adults aged 16-64 across 30 countries, online, 24 August – 7 September 2018 Source: Ipsos Global Advisor
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 11SMART HOME ENABLEMENT
SECURITY MONITORING
FIRE VOICE
COMMAND
WATER DEVICES
TEMPERATURE SENSORS
PERSONAL GLOBAL
EMERGENCY POSITIONING
RESPONSE SYSTEMS
HP IMMERSIVE EXPERIENCE
LAB: ‘PROJECT JETTY’
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 12OVER HALF AROUND Average 55% 14%
China
THE WORLD THINK
80% 3%
Brazil 66% 9%
Turkey 65% 17%
Argentina
THAT TECHNOLOGY
65% 10%
Spain 64% 10%
India 63% 12%
Malaysia
WILL IMPROVE
60% 15%
Peru 60% 14%
Italy 59% 11%
OLD AGE
South Africa 59% 16%
Colombia 57% 17%
Mexico 55% 13%
Saudi Arabia
% agree or disagree
54% 15%
South Korea 54% 9%
Australia
that technological
53% 8%
Romania 53% 17%
developments will
United States 53% 8%
Poland 52% 14%
improve old age for
Germany 51% 11%
Great Britain 51% 11%
a lot of people Chile
Russia
50%
49%
18%
24%
Canada 49% 13%
Czech Republic 48% 14%
Hungary 48% 21%
Sweden 46% 16%
France 44% 17%
KEY:
Belgium 41% 14%
Agree Disagree
Japan 41% 15%
Base: 18,262 adults aged 16-64 across 29 countries, online, 24 Aug – 7 Sep 2018 Source: Ipsos Global Advisor
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 13OLDER PEOPLE IN
UP TO 54 55-64 65+
Sending/receiving emails
THE UK ARE USING
93%
91%
56%
THE INTERNET TO Finding information about goods and services
69%
78%
COMMUNICATE AND Social networking (e.g., Facebook or Twitter)
48%
FIND INFORMATION
96%
88%
27%
Reading online news, newspapers or magazines
% doing each activity in 74%
the last three months. 37%
78%
*Top 7 Internet banking
74%
82%
30%
Looking for health-related information*
52%
68%
30%
Activities related to travel or tourism
46%
59%
31% * (eg injury disease, nutrition, improving health, etc)
Source: Ipsos MORI reanalysis of ONS Opinions and Lifestyle Survey
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 14COST, A LACK OF The cost is
a barrier
28%
KNOWLEDGE AND I don’t know enough
about them
26%
INTEREST, AND I am not interested in
technology for my health
17%
PRIVACY CONCERNS I am concerned about the privacy of my
health data and who will have access to it
17%
ARE BARRIERS TO I don’t see it
as useful
13%
USING CONNECTED I don’t trust the quality
of the data it delivers
12%
HEALTH DEVICES I am concerned about insurance or public
health bodies using my health data
12%
What, if anything, prevents I find devices, trackers
11%
and apps too much effort
you from using/owning a I don’t understand how
connected device or tool for my data will be stored
7%
your health? Other 2%
Nothing prevents me
21%
or is a barrier
Base: 19,293 online adults aged 16-24 across 28 countries who do not currently use a connected health device 25 May - 8 Jun, 2018 Source: Ipsos Global Advisor
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 15HCPs ARE A BARRIER TO ADOPTION, TOO! 18 to 24 25 to 40 41 to 60 60+ year olds year olds year olds year olds Cost is the #1 Data Low Low barrier privacy digital literacy digital literacy Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 16
DEVELOPMENTS IN CONNECTED HEALTH THAT BENEFIT ALL REMOTE PATIENT VIRTUAL MONITORING REALITY ROBOTICS Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 17
STEREOTYPES ARE AN INHIBITOR
“Not interested in learning new things.“
Do not Quickly
understand Be more lose
the latest distractible interest
techno-speak.
They are more Use different
“casual users.” search strategies Take longer
(in-person support, to learn or
physical instruction adapt to
Take longer
manuals) something
to complete
Take longer new
a task
to learn new
devices Have a harder
Perform time dealing
worse on with errors
Make more tasks that
input errors rely on
memory
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 18ONLY THREE IN TEN THINK THE MEDIA MAKES OLD AGE SEEM EXCITING Ageing and Technology Webinar Internal Use Only 19
A NEED TO CHANGE THE PERCEPTION OF AGEING
54% want
somewhere
age-agnostic,
which welcomes
everyone
88% agree that
82% of those aged 55+ brands should
say their favourite retail focus on needs
brand no longer and interests,
understands them not age
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 20Happy Birthday, Elizabeth! Celebrated 100 years on February 28, 2019 2015: Email is my life line. Receive and send email to California and receive loads of pix about my grandson in college. I even watch La Cross when they send me the code. When I am curious about something, I Google for all kinds of info. 2015: Re pics of aging celebrities: “…now I do not feel too old at 96 ½”. I tell everybody that middle age starts at 70 now and old age about 90. I did not do my travelling until after 65. Been up in a hot air balloon twice, at 75 and again at 92. My heart doctor said I could start planning my 100th birthday party. I guess that I am just an optimist. (How prescient was that!) 2016: The computer is the greatest thing that happened to me. Ageing and Technology Webinar Internal Use Only 21
ENGAGING OLDER ADULTS Preferences (Themes, genres, content) Abilities Needs Duration versus Frequency Intellectual stimulation versus speed/action Encouragement Peer participation Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 22
NO PERFECT FORM FACTOR
DIGITAL
DIVIDE
PHYSICAL
LIMITATIONS
USER
PREFERENCES
USER
ASSISTANCE
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 23Ageing and Technology Webinar Internal Use Only 24
FINAL THOUGHTS Ageing and Technology Webinar Internal Use Only 25
KEY FACTORS
Staff Accessibility
WHEN CONSIDERING training provisions
CONNECTED HEALTH Set-up Compute
requirements requirements
TECHNOLOGIES
Research
Developer
success
experience
stories
Share your
Use cases
experience
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 26MUCH MORE IN THE REPORT AND ON MICROSITE: THINKS.IPSOS-MORI.COM Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 27
Questions? Ageing and Technology Webinar Internal Use Only 28
Reach out to us!
REENA FRAN
SANGAR AYALASOMAYAJULA
IPSOS HP
reena.sangar@Ipsos.com frances.a.walls@hp.com
M: +44 7972 197247 M: +1 858 361 9581
Ipsos Connected Health: Ageing and Technology Webinar, March 27, 2019 29Thank you. Ageing and Technology Webinar Internal Use Only 30
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