H C A - Persona Issue 45 - October 2018 - Haircare Australia
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HCA
Persona
Issue 45 — October 2018
ONE BR AND: A WORLD OF OIL-INFUSED BE AUT Y
Issue 45
— Persona
n 1970, "Express Yourself" was sung out by RnB artist
I Charles Wright, a clarion call for the modern man
and woman to abandon expectations and get in
touch with a greater sense of individuality.
In Issue 45 of the HCA magazine, we explore and champion
the people who dare to express themselves – whether that
be through style, colour, fashion or business. Aspects of our
personalities are engaged at various levels every day, be
that at home or work and by identifying both our customers
and our own personality types, this can help us exert our
influence, improve relationships, communicate effectively and
shape the world around us.
10 Experience is Everything
We explore the concept of colour psychology and how this
impacts everything from the colour consultation to a client’s
emotional state. In this edition we introduce you to a new
concept called 16 Personalities – a personality test, which
can help you map your salon floor and reveal how you and
the people around you are influenced and impacted by
different personality types.
We're also celebrating 10 years of the Moroccanoil Original
Treatment, taking a look back at Hair Expo 2018, Pop Up
Education and offering a sneak peek at what’s on the
horizon at HCA.
HCA
30 Melbourne:
June Long Weekend
Persona
Issue 45 — October 2018
Cover Credits
Creative Direction – Lauren King Printed on paper from
Photographer – David Mannah well managed forests and
Hair – Peter Beckett, Moroccanoil Ambassador controlled sources using
Makeup – Mikele Simone environmentally friendly
Styling – Britt McCamey vegetable-based inks.
19
Milestone:
Contents
10 Years of Moroccanoil
Every Issue
6 Industry News
9 Behind the Lens
14 Get the Look: Cloud Nine
29 Get the Look: Evo
49 Get the Look: Moroccanoil
Insight
10 Experience is Everything
17 Social Standards
19 Milestone: 10 Years of Moroccanoil
26 Customise and Capitalise
28 Intensity Shift
40 The Colour of Your Day
43 F.A.M.E.
51 Brand Passport
Events
30 Melbourne: June Long Weekend
53 One Hot Minute at MBFWA
Product
8 In Bloom
12 New Releases
38 Christmas Gift Guide
Salon Features
15 Capelli Hair Studio
37 Maverick Hair & Art Space
52 Hidden Halo
Contributors
Content – Lauren King
Content – Joshua Fanning
Content – Zuleika Walsh
Content – Justina Gardiner
Graphic Design – Masthead Studio
Graphic Design – James McGarrigan
Published by Haircare Australia — PO Box 700 Marleston DC SA 5033 — haircareaust.com — 1300 437 436
— News
Industry News
— Our Favourite Happenings
Follow the Fame
The FAME Team program, proudly sponsored by Evo
and Cloud Nine, is officially active and walking the
awesome foursome into a series of career-changing
shows, shoots and education scenes (punctuated
by the usual parties, places and paces). The team
of Tiffany Decaux, Shantelle Neate, Ben Russell and
Elizabeth Shedwick, flew to Sydney to meet new
Creative Director Jack Morton before gathering Moroccanoil Turns 10
at THE JOURNAL HQ for a day of editorial and
education as led by Haircare Australia Creative Moroccanoil shook up the industry 10 years
Director, Lauren McCowan. Mentor Week continued ago and it’s been a revolutionary journey for
with a full day workshop conducted by Evo’s Jules hairstylists and salons ever since. The brand
Tognini followed by sessions with Kobi Bokshish, is celebrating this milestone throughout 2018;
Sharon Blain, Alex Fuchs, Leesa Smith and Frank from a collaboration with Swarovski to the
Apostolopoulos. Next stop on the FAME Team’s busy launch of the Moroccanoil Fearless Beauty
itinerary was Hair Expo where they used their all- campaign – an initiative propelled by new
access pass to get the most out of the weekend. The launches, Mending Infusion and Perfect Defense.
team took to the main stage – wowing audiences These two hero products have been formulated
with their first collective show – Zeitgeist. Next stop: to repair, prep and protect for the evolving
London. Then Paris and Rome before a trip to Salon (hair) journey defining modern women.
International to present an evolution of Zeitgeist.
Are you jealous yet? #arganeveryday #fearlessbeauty
Do You Know Your
Personality Type?
We’re all pretty much aware of our personality
type – how we respond to change, challenge and
human behaviours. But how do our strengths
and weaknesses affect the people around us,
and in turn, how does that impress upon our
own growth? Knowing what personality types
define your salon team and how they interact is
important to your business. The 16 Personalities
test is a great and super-comprehensive tool to
work through all of the above – and what's more,
it's free! Ask your staff members to take the test
before your next team meeting!
16personalities.com
6 HCA
— News
Industry News
— Our Favourite Happenings
Denman Recognition
Haircare has received a Special Commendation
award for our efforts in re-positioning and driving
the Denman brand in our local market. Long the
professionals choice, the “hairdressers’ hairbrushes”
were born in 1938 and popularised by none other than
Vidal Sassoon in the 1960s. “This award is for you
[Haircare] for the successful re-launch of Denman in
Australia and New Zealand … this and the various
marketing activities you have applied to the brand - a
very dynamic start,” said Olaf van Herpen, Denman
International Export Manager. Cheers Olaf!
Cloud Nine x MBFWA
Cloud Nine led hair direction for two hero shows at
this year’s Mercedes Benz Sydney Fashion Week.
C/MEO Collective and music-outfit-turned-fashion-
designers, Client Liaison were both supported by
Cloud Nine. Lauren McCowan led hair direction for
C/MEO, delivering an undone-chic vibe punctuated
chiefly by loose buns, relaxed waves and ringlet curls.
“I wanted to explore the two biggest trends globally
right now which is the 'Art of the Individual' and 'Self
Acceptance' – celebrating each model’s individual
hair type and texture. Working and building a
beautiful base, quality to the hair and then using
Hair Expo: Cloud Nine to seal that in without compromising the
Heroes & Highlights quality of hair,” said Lauren.
Hero of the annual industry calendar, Hair Mother and son duo Renya and Aiden Xydis took
Expo was held in Melbourne this year and back to the Eighties for the launch of Client Liaison
played host to the world’s most iconic in cut, Deluxe Line featuring beach babe blow-outs, school-
colour and creative styling. Haircare Australia girl side-ponies and 80s ringlets, an iconic salute to
was front and centre on the trade floor with the brand’s Australiana feel. “We worked at building
an interactive Evo Fab Pro colour cart and volume, texture and oomph by using the Cloud Nine
live education attracting a record number of O Pod for blow-out styles and then the Cloud Nine
savvy stylists and salon owners. A full wrap Curling Wand to form the structure required for the
up of the fabulous weekend can be found curly high ponies,” said Renya.
further into the edition.
Check out the haircareaust.com/blog for hair
how-to's from Fashion Week.
HCA 7
— Product
In Bloom
— On trend florals and pastels to make you shine this spring season,
inspired by Pantone Blooming Dahlia
1 2 3
PANTONE
15-1520 TCX 4 5
Blooming Dahlia
6
7 8
9 10 11
12
↓
1. Pantone 15-1520 TCX Blooming Dahlia
2. Reuzel Pink Pomade Grease Heavy Hold
3. Alpha Box & Dice Lazarus Ripasso
4. Mydentity #Myconfidant Shampoo & Conditioner
5. M.A.C. Shrimpton Satin Lipstick
6. Evo Happy Campers Wearable Treatment
7. Fusion Big Shot in Coral
8. Zimmerman Filigree Print Dress
9. Adidas Originals SST Jacket
10. Evo Fab Pro Plush Beige Take Home Coloured Conditioner
(Retail formulation: 12g Orange + 8g Violet)
11. Fendi Can Eye Sunglasses
12. La Mer Moisturising Cream
8 HCA
— Social
Behind the Lens
@haircareaust #haircareaust
@telleish_hair_studio #fabpro #olaplexau @haircareaust @lakmecolour
@peachystylist @visionblonde #olaplexau @robert.crispin
@hairbytaylormissingham #lakmecolour @haircareaust @studiobhaircolourists #olaplexau
#evohair #cloudnineoz #lakmecolour
HCA 9
— Insight
Experience
t’s 2018, and everyone is busy.
I Our phones are ringing, our tablets are dinging,
the kids are crying out in the backyard, and the
is Everything
boss wants everything done yesterday.
Multi-tasking is now our standard setting, as we switch
rapidly between our modes as parent, friend, colleague,
entrepreneur, chef, dog walker, entertainer, and
everything else in between.
But this frenetic pace takes its toll. Neuroscientists
have found that switching constantly and quickly
between tasks increases the release of stress
— The customer has always been king hormones, and a recent survey by the Australian Bureau
(or queen!), but in the modern age of stress of Statistics showed 45 per cent of women and 36 per
cent of men feel they are "always" or "often" rushed, or
and pressure the importance of creating the "pressed for time".
right experience before, during, and after a In a world where our clients are always under pressure,
they’re also always looking for a moment of escape – an
salon visit has become supreme. experience that makes their life easier, helps them relax,
or allows them to tick a few things off their list with ease.
Making sure your salon provides those moments is the
key to creating loyalty in your existing customer base
Photography: and finding new customers through positive word of
Hidden Halo, Archie & Co and Hair&Harlow mouth and reviews.
10 HCA— Insight
The 5 Pillars
of Customer
Experience
CREATE A SENSE OF COMMUNITY
Make clients feel they can become a genuine part of
your world by offering exclusive experiences or services
to loyal, repeat customers. Think about how you can
use great word of mouth to keep them coming back
regularly (think loyalty rewards) or even bring you a new
client (like a bring a friend promotion).
LEVERAGE LOCAL AUTHENTICITY
Being yourself and playing to your strengths also means
you have an opportunity to incorporate (a nod to the
neighbourhood). By bringing in local experiences and
leveraging the passions of like-minded businesses
around you (microroasters, local artisans – the list is
endless!) you can create an authentic destination for
your clients – something they will cross town for and
that will give you a competitive advantage.
EMBRACE TECHNOLOGY
New apps, social media channels, and devices are all
chances for you to create a great experience beyond the
salon door. Just make sure that you train your staff on
how to use and engage appropriately on these channels.
It is better to invest the time and effort in fewer channels
and do them well. Check out our article further in on
Insta-savants, Amiee Marie Hair and Telleish.
BE READY TO CUSTOMISE
Bespoke experiences create deeper attachment to your
business and loyalty from your customers. This is your
Just remember, excellent customer experience – opportunity to go beyond the expected and ultimately
just like the pace of our lives – is changing. Now, deliver a better and longer-lasting result and impression
it’s not just about smiling and providing a good for your client, like a customised take home coloured
service. Instead, an excellent customer experience is conditioner from Fab Pro, that is mixed exactly to their
innovative, begins well before someone walks through specific colour. They won’t be able to pick that up at their
your door, and continues on after the consultation. local chemist or supermarket salon!
There are five pillars you can invest energy in to
make sure your customers have a fabulous experience
with you inside and beyond the salon doors. BUILD BRAND LOVE
Clients expect that you’ll provide them a great salon
Working on these pillars for better customer service, but adding new dimensions to your offering can
experience – especially if you remember the golden be the extra experience that makes all the difference
rules of knowing your own niche and always - whether it be occasions for in-salon socialising, a
experimenting with new ideas, taking feedback, then styling masterclass or even an extra treatment at the
refining – is the first step to better margins. basin on their birthday. Building your services and
Several recent studies have shown that up to 80 communication channels around your customer’s ideal
per cent of customers are willing to pay more for an experience will show how well you understand and
excellent experience, so innovating here could well be cater for your clients’ needs and keep them coming
your salon’s golden ticket. back – with friends in tow – for more.
HCA 11— Product
NEW
RELEASES
Fab Pro Repair
& Volume Conditioner Bases
The new 200ml size conditioner bases allow a pigment
capacity of 60-80g for more intense shades and room
to shake your stuff! 100% recyclable packaging also
makes it easier to squeeze.
New Mixologist menu is also available!
Evo Haze Fabuloso Cool Brown
Styling Powder (and new tubes)
Evo’s premium styling An at home, 3 minute
powder is now in a new conditioning treatment that
easy to use pump for extra boosts colour between salon
plump! The fine mist settles visits, to keep your hair vibrant
evenly, effortlessly and and healthy for longer. Cool
comes with a handy refill to Brown is the 8th shade to
reduce wastage and lessen join the range.
environmental impact.
New Tubes available 2019
Reuzel Extreme Hold Evo Square Jars
Matt Pomade Now found in cardboard-free,
Reuzel Extreme Hold Matte easily stackable, environmentally
Pomade for men provides friendly square packaging, Box o’
the strongest hold and Bollox, Cassius and Crop Strutters
matte finish. This long contain the same great formulas
lasting, water-based while Causal Act has undergone a
formula is easy to wash complete revamp. The new formula
out of hair and won't leave contains a, water soluble mix of
build up behind. conditioners and styling fixatives
making it the perfect product to
create wearable, workable shapes,
all while conditioning the hair.
12 HCA— Product
Evo Easy Tiger Evo Happy Campers
Smoothing Balm Wearable Treatment
A styling balm that conditions, Happy Campers is a leave-in
smooths and controls frizz with wearable treatment so you
added hold for all hair types. can moisturise, strengthen
Providing thermal protection to and protect your hair with
protect from hot tool styling. an added style boost.
New and improved formula.
Evo Macgyver Evo Mister Fantastic
Multi-use Mousse Blowout Spray
This lightweight mousse A blow-dry spray to add
can be used with or without fullness and texture giving
heat, to mould, control, the perfect blow-dry.
style or finish any look, Recommended for all hair
hair type, length or texture types, especially long,
without stickiness or layered hair providing
un-wanted weight; plus, it’s thermal protection which
completely brushable which plumps hair and adds
means soft, touchable hair texture all at the same time.
around the clock.
Moroccanoil Color Moroccanoil Color
Complete Prime & Post Continue Shampoo
ChromaTech Service & Conditioner
Color Complete At-Home Routine
This exclusive, 2-step in-salon service
helps soothe the scalp to reduce COLORLINK™ technology
discomfort during a colour service, restores hair’s quality for better
while equalizing porosity for more colour retention and provides
uniform colour results. It also restores continuous repair benefits with
the integrity of the hair to lock in each and every use.
colour and prevent colour washout
Available 2019
with COLORLINK™ technology
immediately following a colour service.
Available 2019
Moroccanoil Olaplex No. 4 Shampoo
Protect & Prevent & No. 5 Conditioner
Spray Designed to transform all hair types,
A lightweight, leave-in and formulated using Olaplex’s
conditioner that works like a trademark Bond Building chemistry,
protective shield against UV No. 4 Bond Maintenance Shampoo
rays, pollution and thermal restores internal strength and
styling, helping to prevent moisture levels for incredible shine
colour fade and brassiness. and manageability whilst No. 5
Available 2019 Bond Maintenance Conditioner
restores, repairs and hydrates for
lightweight strong, vibrant hair.
HCA 13the Look
Placeholder
Get the Look with
—Get
—
Top Knot
— Victoria Lee’s Elle Cover by Renya Xydis
1 Section hair and run the
Cloud Nine Original Iron
down lengths to smooth
away frizz.
TIP: Instead of setting the
foundation with a traditional
blow dry, Renya used the
Cloud Nine Original Iron to
leave the hair shiny.
2 Create a “lived-in” texture
by wrapping sections of
hair around the Cloud
Nine Waving Wand up the
crown. Hold for a moment
then release. Continue this
technique around the head
and use your fingers to comb
out the curl.
3 Gather the top layer and
sides just above the ears into
a ponytail at the crown and
secure with an elastic band.
4 Wrap the length of the
ponytail around the elastic,
pinning as you go to create
a bun.
5 Finish by tying an
accessory around the bun.
Renya chose a chic black
ribbon for the perfect
finishing touch.
Cloud Nine Waving Wand
Cloud Nine Original Iron
14 HCA— Salon
Prestige
Partners
Capelli Hair Studio
— Ferntree lients of Capelli Hair “We have just got a great staff “I think a lot of people love the
Gully’s Capelli C Studio in the Melbourne
suburb of Ferntree Gully
environment. A lot of stylists we
have here are just young and cheeky.
personality behind Haircare’s brands,
the words on Evo’s packaging but
travel a great way to have their They’re good people,” says Chloe. then the great colours with Lakmé
Hair Studio keeps favourite stylist work magic on their Capelli have been a Prestige Partner and – of course – Olaplex,” says
busy with its loyal hair. It’s not that Ferntree Gully is
‘out in the sticks’, 30 kilometers
with Haircare Australia for the past Chloe. “We like them, we use them
ourselves and it’s easy to work
five or six months and Chloe says
following built from downtown Melbourne, the this too has made a difference to with something you believe in.”
salon has a huge catchment to
up over more draw on and yet customers
the business.
“We can definitely feel the difference
than a decade continue to make the pilgrimage
to Station Street. already,” she says. “We’ve had lots /CapelliHair
in business. “Some girls travel 2-3 hours to
of education – of course – but the
VIP session with Lauren McCowan
come here,” says Chloe Church one @capellihair_studio
and also Tom White, access to
of three owners at Capelli, “one girl these guys, was just incredible.” capellihair.com.au
comes from Wollongong,” she adds.
We’re on speaker phone now with
When questioned about what the three owners of Capelli, Chloe
attracts their clientele and impels is asking her business partners
them to travel such great distances Kylie Crosbie and Natalie Minniti
Chloe puts it all down to the what they believe makes their
environment they create inside salon stand out.
the salon.
“Kylie has owned the business for 11
years before, Natalie and I joined,”
says Chloe, “and we’ve just gotten
so much stronger as a team.”
Working with strong and reliable
brands gives the trio one less thing
to worry about too.
HCA 15— Placeholder
happy campers
treat your hair to its happy place
a wearable
treatment so you
can moisturise,
strengthen and
protect your hair
with an added
style boost.
vegan/ cruelty free/ made without sulfates, parabens or gluten.
*coming soon exclusively distributed by haircare australia 1300 437 436 haircareaust.com— Insight
Social
S TA N DA R D S
— It’s simple - if you’re not a part of Instagram, you need
to be. Whatever you think of the platform, its ability
to grow your profile as an artist and business has been
proven a million times over.
Instagram images courtesy of @telleish_hair_studio and @amieemariehairstudio
uckland’s Amiee Marie Hair Studio Analytics are available to every Instagram
A and Victoria’s Telleish Hair Studio are
leading examples of how Instagram can
business account operator, are free to access,
and provide an invaluable insight into your
work for your salon. audience – offering information on what they do
and don’t respond to, their age, sex, location and
For Amiee Marie, the owner of Amiee Marie Hair when they’re active online.
Studio, consistency is key.
“Be strategic about when you post,” says
“It’s so important to be active every single day, Chantelle. “Look at Instagram analytics and
and this doesn’t just mean posting, you also know when your peak times are; who is following
need to interact with your followers, respond you, and where in the world are they? I have
to every comment and really work on building a quite a lot of followers in Asia, so it’s important
rapport with your community,” she says. for me to post content for their local time, as
Chantelle Cowcher, who owns Telleish Hair well as ours.”
Studio, agrees and says posting twice a day Amiee admits that Instagram’s implementation
–with particular attention to analytics – is part of limiting algorithms has affected the ability to
of her successful formula. reach existing followers and acquire new ones. »
HCA 17— Insight
“It’s so important to be active every single day, and this
doesn’t just mean posting, you also need to interact with
your followers, respond to every comment and really
work on building a rapport with your community”
— Amiee Marie
However, she still continues to grow her recommends capturing the style wherever it
account with a carefully themed feed and looks the best, and assures us clients are happy
well-curated content. to be featured and will often follow up to ask
when their post will go live.
“Everything has to flow,” Amiee says. “I often
scroll through my feed and edit or plan posts to With just a little care, Instagram can be
promote a strong theme. Stick with a consistent everything from a visual diary and information
colour palette and ensure there is a mix of board for your business, to an opportunity to
content largely dedicated to your own work communicate new services, staff achievements
with some other, inspirational posts and and industry authority. For Amiee, it can
quotes throughout.” even be used to fill a last-minute
appointment opening.
For Chantelle, the algorithm has forced her to
take note of best performing posts, and for “We get so much business through Instagram,
Telleish Hair Studio, that means videos, before and it’s perfect for filling last minute
and after shots, staff updates, and in-salon cancellations,” she says.
work. A mix of content that reflects a sense of “I posted about an appointment opening at
‘realness’ and variation is key. 10pm for 9:30am the next morning and within
“If you’re looking to attract a vast client one minute, two people had enquired. A lot of
base, variation is important,” Chantelle says. our clients have turned on their notifications for
“For example, I would never upload three our account and this also helps.”
consecutive blonde-focussed posts, because New business isn’t the only thing Instagram
if I’m a red head or brunette, that won’t is bringing through the door. Thanks to an
appeal to me. attractive Instagram profile (and, of course, a
“But stay true to yourself and your brand. We solid skill set), Amiee has welcomed Haircare
post very little on men’s hair as that isn’t a ambassadorship roles with Olaplex, and
focus of ours.” Chantelle with Lakmé and Olaplex.
When curating top performing video posts, We’re all busy, and perhaps for some, growing
Chantelle uses iMovie to create 30-second clips and managing an Instagram profile can be
showcasing all angles of the client’s hair. While hard to squeeze in. But if you’d be happy with
Telleish Hair Studio generally photographs a greater profit margin, then one of the surest
against a consistent background, Chantelle ways to achieve that is to get happy posting.
Stay tuned for more social media education in 2019.
18 HCA— Insight
Milestone
Creative Direction – Lauren King
Photographer – David Mannah
Hair – Peter Beckett, Moroccanoil Ambassador
Makeup – Mikele Simone
Styling – Britt McCamey
Editorial images courtesy of the Journal Magazine. HCA 19— Insight
— Ten years ago, a spark of inspiration redefined the
haircare industry. Now, Moroccanoil is older, wiser and more
passionate about their product and progress than ever.
s the pioneer of oil-infused haircare, the The campaign heroes the newest products from the
A original Moroccanoil Treatment created
a worldwide buzz about the benefits of
Moroccanoil Repair Collection, Moroccanoil Perfect
Defense and Moroccanoil Mending Infusion, because
argan oil, and paved the way for an extensive we all experience hair damage but we shouldn’t let it
line of premium oil-infused haircare products that define us. From chemical treatments and hot tools to
addressed the needs of a myriad of hair types. daily cleansing and chlorine and sun exposure, our hair
goes through a lot.
Infused with antioxidant-rich argan oil and shine-
boosting vitamins, this completely transformative Today Moroccanoil is available in 70 countries
hair treatment spanned a legion of copycat products. worldwide, and their goal remains unchanged: to
However, no one can compare to the Original empower beautiful transformations and create
Moroccanoil Treatment that detangles, speeds up products that inspire confidence.
drying time and boosts shine, leaving hair nourished,
manageable and smooth with each use.
In the decade since its launch,
Moroccanoil Treatment has:
• Created a worldwide buzz on argan oil
• Appeared on over 160 runways at New York,
London, Milan and Paris fashion weeks
• Inspired an official, custom Pantone colour:
Moroccanoil Blue
• Won over 120 awards globally
• Become the cornerstone for an entire line of
argan oil-infused hair and body care
Moroccanoil celebrates ten years of oil-infused
innovation with a special edition duo pack of
Moroccanoil Treatment & Moroccanoil Body Dry
Body Oil and the launch of the Moroccanoil Fearless
Beauty campaign, focussed around women who
live life fearlessly and chase their passion while
maintaining gorgeous, healthy hair.
20 HCA— Insight
Moroccanoil Perfect Defense
+ Treatment Light + Volumizing
Mousse + Mending Infusion +
Dry Texture Spray
HCA 21— Insight
Moroccanoil Treatment Light
+ Perfect Defense + Curl Control
+ Mending Fusion
22 HCA— Insight
Moroccanoil Treatment Light
+ Styling Gel Strong
+ Texture Clay
HCA 23— Insight
Carmen Tal
Co-founder & CEO of Moroccanoil
What has changed over the
past decade?
We began with our signature
Moroccanoil Treatment, a revolutionary
product that pioneered an all-new
oil-infused haircare category and
single-handedly created a worldwide
buzz around argan oil. We have grown
into an iconic brand, in less than a
decade. Today, we are a lifestyle beauty
brand offering a luxurious oil-infused
experience from head to toe, and we are
now available in 70 countries. I’m also
extremely proud of the lives we have
been able to touch with our 'INSPIRED
BY WOMEN' initiative. We hope we
have inspired and empowered countless
women around the world to make their
dreams a reality.
How will you mark this auspicious
occasion during the year ahead?
We are celebrating our first ten years
of innovation throughout 2018. We will
be expanding our education initiatives,
giving our loyal salons a broader
platform to showcase their amazing
work. And while I cannot reveal
everything, we have some exciting
initiatives on the agenda.
Moroccanoil Treatment Light
+ Perfect Defense + Volumizing
Mousse + Dry Texture Spray
— Be part of the conversation online.
@moroccanoil | @moroccanoilpro | /MoroccanoilAustralia | #ArganEveryDay
24 HCAINTRODUCING
C A S H & C A R RY
MOORABBIN, VICTORIA
New Cash & Carry • New Training Studio • Easy to Park
ew
N
Levans
well Rd
1/188 Chesterville Road,
Parkin
Moorabbin, VIC 3189
g
Wickham
Entran
ce (03) 9645 0729
Rd
Rd
Rowans
Keys Rd
ille Rd
Opening Hours:
Chesterv
Monday-Friday 8:30am to 5:00pm
Highett
Reserve
Waves
Turner Leisure
Rd Centre
Bernar
d St
wy
Ascot Park Hindmarsh Marleston Salisbury St Peters
Cash & Carry Cash & Carry Cash & Carry Cash & Carry Cash & Carry
4 Daws Rd 45 Manton St 17-21 Commercial St Shop 1, 1700 Main North Shop 2, 103-111
Ascot Park, SA 5043 Hindmarsh, SA 5007 Marleston, SA 5033 Rd Salisbury, SA 5108 Payneham Rd
(08) 8401 9720 (08) 8340 4455 (08) 8403 8200 (08) 8307 5000 St Peters, SA 5069
(08) 8309 2990— Insight
Customise
A N D
Capitalise
— If you’re not offering personalised service
menus you’re way behind industry standard so
here’s how to step it up.
26 HCA— Insight
rom coffee to conditioner, the modern
F consumer likes their products customised.
Purchasing popular Le Labo fragrance Santal 33?
Don’t forget your bespoke label. Looking for a
new pair of Sunday sneakers? Head over to VANS
(Customs) and craft your own colour and print
combination.
Service industries in particular must cater to shifting
consumer personalities – gone are the days when
salons could stock just one retail brand, and when
café owners could serve just skim or full-cream milk.
But the best part of the customisation trend is
that the salon is the ultimate canvas for a bespoke
approach. From consultation to basin, colour table,
and the all-important retail shelves, it’s primed to
personalise and offers unlimited opportunities to
lock-in client loyalty while boosting profit margins.
“It’s not good enough to just offer a straight colour
to a client anymore,” says Evo Education Manager
Jay Kownacki. “They want something to suit their The product stays competitive through constant
skin tone, lifestyle, and hair type." innovation, and has just recently benefitted from
“A salon has to be able to offer personalisation – another research session in the lab.
there are too many good hairdressers, colourists, “We take market feedback seriously, and after five
and salons in the market, and everyone has a high years on the market, the industry has continued
level of education. Customised services are just to ask us to ‘make take-home stronger’,” says Jay.
the start.” “Hairdressers and clients want more effect at
Launched in 2003, Evo Fab home so we have increased
Pro entered the market the capacity of the take
way ahead of its time, “A salon has to home bottle.”
broadening the definition
of what custom can mean be able to offer The updated Evo Fab Pro
take home now allows
in the salon, particularly in
relation to hair colour and personalisation – stylists to mix up to 80
grams of pigment with their
colour maintenance. there are too many elected base.
“The goal with Fab Pro was
to create a customised
good hairdressers, That means a good look for
the client, technician and –
take-home for anybody who
is having a colour service,
colourists, and salons importantly – the salon.
in the market, and
And for those who think a
and with the updated colour stronger take-home colour
wheel, we really can create
personalised colour for everyone has a high conditioner equates to less
frequent salon services,
anyone; any colour,” says Jay.
“Fab Pro is incredibly
level of education. there’s plenty of evidence
to show otherwise.
popular among the blonde Customised services “Fab Pro was designed first
and pastel clients here
in Australia, but is just as are just the start.” and foremost as a new
colour service, it was never
relevant to your red heads
— Jay Kownacki, designed to take away from
and brunettes. The beauty salon business,” says Jay.
of the line is that the exact Evo Education Manager
colour you create in-salon “The recommended usage is
can then be taken home, ‘most other wash’ and even
in a diluted conditioner form, for between-service with 80 grams of pigment, it is not strong enough
maintenance, never before seen in the industry.” to stop colour fading completely. Fab Pro does not
eliminate regrowth or the necessity of an
According to Jay, there’s no competition when in-salon toner.”
it comes to colour personalisation.
And this is why Fab Pro is so successful. It
“We offer two conditioner bases, one for finer hair is designed to support the technician. It’s a
and one for coarser hair seeking ample nourishment. completely unique formula you create for your
We start with blank bases and no other product client – something they can’t get anywhere else,
presents that – competitor bases are [generally] not even at another Fab Pro salon. It is your stroke
pre-filled, where Evo Fab Pro offers complete of creative genius and in 2018 and beyond that’s
customisation,” says Jay. exactly what customers want.
HCA 27— Insight
Intensity Shift
— Evo Fab Pro now more intense for better hair colour maintenance.
n order to deliver an even better colour maintenance
I system, Fab Pro have increased the capacity in
Fab Pro Conditioner bottles for pigment, by slightly
reducing the amount of conditioner base. The new offering
will now feature a take home conditioner base of 200ml and a
maximum pigment capacity of 60-80g.
The new Fab Pro Conditioner bottles are made from 100%
recyclable PET plastic and are easier to shake and dispense
product from. Now more intense colours can be mixed in the
Fab Pro environmentally friendly packaging. It's good for you
and the planet!
New Benefits
• Room for more pigment – more intense for better hair
colour maintenance.
• 100% recyclable PET plastic – better for you, better for
the environment.
• Thinner and stronger packaging – easier to squeeze.
Continued Benefits of
Fab Pro Conditioners
• Unlimited creativity to perfectly match and maintain
clients’ hair colour in between all colour services
(permanent, demi and semi-permanent colour).
• Colour molecule is deposited inside the hair shaft -
bonding it to the hair fibre for lasting results.
• Results in 3 minutes, smoothing/anti-static
effect that polishes the cuticle to reduce frizz
and give brilliant shine.
• Restores and maintains moisture balance.
• Softens, nourishes and detangles without
weighing hair down.
• Colour maintenance conditioners can be
created for different hair types.
New Mixologist Menu
The mixologist menu has been updated based on
market feedback. This new menu shows examples
of stronger tones that are created based on the
80g formulations.
Get in touch to become an Evo Fab Pro stockist.
1300 437 436 or sales@haircareaust.com
28 HCA— Get the Look
Get the Look with
Plait it Up
1 Start with dry hair
and create a haphazard
centre parting from
the front hairline to
the nape. Split hair in two,
tie each side into low
ponytails at the nape and
secure with elastics.
2 Create a fishtail braid
in one ponytail and secure
with an elastic half way
down. Split remaining
ponytail in two and
continue fishtail braid in
one section, leaving ends
unsecured.
3 In the second ponytail,
create two different
braids, leaving ends
unsecured. Apply Haze
to the braids and pull the
braids apart to desired
softness using finger tips.
4 Cut the elastic at the
nape and pull the top
of the braids apart
to blend. Using finger tips,
massage Crop Strutters to
the ends of the braids for
an undone finish.
Evo Evo
Crop Strutters Haze Styling
Construction Cream Powder
HCA 29— Event
MEL
BOU
RNE — The world of hair descended on postcode 3000, joining
the hubbub of Melbourne for a long weekend full of the best
education, entertainment and insight into the hair industry.
30 HCA— Event
The Main Event:
HAIR EXPO 2018
very year, Hair Expo brings together
E a showcase of the best brands and
brightest talents our industry has to
offer. The 2018 edition saw some of the biggest
names in the industry come from near and far to
descend on the Melbourne Convention Centre.
Without a doubt, a vibrant and action-packed
June long weekend that platformed the strength
of the Hairdressing Industry in Australia.
As always, Haircare truly commanded a presence
at Hair Expo with prime position in front of the
Main Stage, showcasing our brands including Evo,
Olaplex, Moroccanoil, Cloud Nine, Mydentity,
BaByliss, Denman, Fusion, Reuzel and more. Plus,
back with a bang - the showstopping Evo Fab
Pro Colour Mixing Cart for customised coloured
conditioners, saw line-ups across the weekend.
Tongues were wagging at the Haircare stand
after the promise of new product launches saw
the highly anticipated and world-wide first
launch of the Olaplex No. 4 Bond Maintenance
Shampoo & No. 5 Bond Maintenance Conditioner.
An exclusive first at Hair Expo, the duo work
together to restore the hair’s internal strength
and moisture levels to add incredible shine and
manageability without excess weight. The new
products now complete a full take home routine
for Olaplex in the Olaplex 3-4-5 system. Other
new product launches included the reinvention »
HCA 31— Event
of the Lakmé Chroma range which incorporates OF5
technology that delays the oxidation of dyes to enhance
vibrant and lasting colour. We saw the launch of the
BaByliss Pro Miracurl 3, the 3-in-1 professional auto curl
machine and Mydentity's new colours - the Naked and
Super Power Collections in addition to #myconfidant
Shampoo and Conditioner.
Just metres away from the Haircare stand, a strong
roster of our best brand representatives took to the
Main Stage and dazzled the crowd with their exclusive
industry know-how. Hollywood colourist Tracey
Cunningham (whose client list includes Jennifer Lopez,
Drew Barrymore and Khloe Kardashian) announced
the exciting Olaplex No. 4 and No. 5 launch with the
crowds lucky enough to accompany Tracey back to the
Haircare stand and pick her brain on all things colour
and celebrity gossip.
Social media sensation – Guy Tang held the crowd
captivated as he talked colour and launched his new
Mydentity range, the Super Power Collection. Made up
of six, extremely pigmented, direct dyes which produce
a powerful end result, the intense depth of the colours
are striking in their vibrancy and with superpower
strength for minimal colour fade lasting up to 30
washes. Back over at the Haircare stand, Guy Tang fans
were able to get a selfie with the Hair Activist himself
and a rare opportunity to get his autograph!
We saw Educator of the Year Jules Tognini for Evo talk to
the crowd about how far men’s hair has come and how
varied client’s choices are in 2018. Alongside Creative
Director and partner-in-crime Lauren McCowan, Jules took
over the stage with Young Guns Nicole Kae and Pete Koziell,
to present a playful, humorous and interactive Evo class in
front of the packed crowd.
Denman Ambassador, Caterina DiBiase took hair to the
extreme with her Salvaggio show, embracing the wild
side, exploring different textures and fusing different
cultural influences to show beauty in all forms. Caterina
demonstrated that Denman truly has a range of brushes
that can be used to create looks of any kind.
The Moroccanoil Couture Collection show showcased
beautiful editorial hair created by the Moroccanoil Education
Team with Peter Beckett, Moroccanoil Global Ambassador
presenting an exclusive look into the diverse Moroccanoil
education portfolio launching next year.
After a jam-packed weekend, Haircare is fondly reflecting
on their mission to inform, inspire and unite the industry. We
look forward to another stellar weekend at Hair Expo 2019
and hope to see you there!
32 HCA— Event
Prestige Partner Breakfast
LISA MESSENGER
am so lucky – I get asked to speak all the time, in so open to working differently, maybe using consultants or freelancers
I many places around the world, and about all kinds of
different industries. But no matter where I am or who I’m
or collaborating with like-minded, non-competing partners, so that
you can get things done.
with, it seems like in 2018 the big question is always the same.
In a world of transformation, everyone is asking one thing – When you’re smart about change, then a highly saturated industry
how do we stay relevant? like the world of salons is going to work for you. After all, a
saturated industry is one that has a ready and willing market – you
This question is so important for the hair industry right now. just need to make sure that you are the person who taps into it.
When I turned up to the Prestige Partners’ Breakfast, I was
immediately overwhelmed by the energy in the room. There was so
much passion, enthusiasm, and excitement about shaking things up
and doing things differently.
The mood of change was definitely matched by an understanding
of the hard work that comes with it. When Ward Gauvin – Director
of Sales and Education – gave his insights into current industry
trends and threats it got my blood pumping! I love some cold, hard
realism in the morning. Justina Gardiner from Haircare’s marketing Lisa has authored six books charting every aspect of the
team and Stephen Arrizza and Mandy Mattiske from Basin start-up journey in the past five years. We recommend ‘Daring &
Haircutters followed up with grunty, highly educational revelations Disruptive’, ‘Money & Mindfulness’, and ‘Purpose’ for more insights.
on new approaches to customer experience and staff development.
Lisa is the Founder & Editor in Chief of Collective Hub and
It felt like serendipity to follow that trio of talks with my own, can be found @lisamessenger @collectivehub and
because they led perfectly into my key points. At the heart of my www.collectivehub.com
message was a call to get friendly with the need to change.
If you can be courageous and embrace change, then suddenly the
fast-paced world we live in stops feeling like a threat, and becomes
a huge opportunity. One of the easiest ways to get comfortable
with change is to fail fast – don’t hesitate to try new things, and
if they’re not working don’t hesitate to throw them out and try
something else. Social media can provide quick, cheap feedback on
ideas, so there’s no excuse not to start testing things right away.
Another key to successful change is understanding your purpose.
When you know what your goal is, you can iterate and adapt to
customer requirements in a way that actually helps you fulfil that
purpose. Those adaptations don’t need to be expensive either – be
HCA 33— Event
Pop Up Education
OFF THE GRID
— Haircare's Pop Up Eduction showcase celebrated some of the
hottest talent and brands in the market today.
#Mydentity
Guy Tang unveiled the latest
and greatest from #Mydentity,
featuring the new
Naked Collection.
"Overall it was a fantastic day
of education with just the right
amount of fun."
Reuzel
Josh Mihan &
Our MC Leonard
Becca May featured
Newton’s multiple
signature cuts
costume changes left the
and styling from
audience in stitches.
Reuzel Education
Barbering I & II.
34 HCA— Event
"I found it very
informative. We
can't wait to see
what's next!"
Lakmé
Hair&Harlow and Telleish gave
insights on their Insta-worthy
Lakmé looks.
Evo
Lauren McCowan, Jules Tognini,
Nicole Kae & Pete Koziell took
to the stage for Evo in an
action packed, laughter-filled
extravaganza.
"An incredible
day with amazing
presenters/guests.
I went away feeling
more inspired than
ever and have
implemented so much
into the salon and
tried out many of
the techniques. 100%
worth every cent."
Olaplex
Tracey Cunningham shared her
wealth of experience and insights
on client service and the role of
Olaplex in her work.
Moroccanoil
Peter Beckett and the
Moroccanoil educators showed
off stunning editorial looks from
the Couture Collection.
1. Caption
HCA 35— Placeholder
— Event
A Night of Extravagance
— Another Hair Expo has been and gone and with that the famous
Haircare VIP Party has again set the bar for what it means to have a good
night out! More than 300 guests joined us at Luminare in Southbank,
Melbourne to let loose and enjoy Haircare's hospitality.
36 HCA— Salon
Prestige
Partners
Maverick Hair & Art Space
— This cool and T
he interview with HCA
magazine is easier over
“We use to run our art exhibitions in
the same space as the salon. After
help motivate and incentivise our
team – which really helps to grow
casual salon email than over phone sometime of boarding up mirrors our business,” says Hayley.
for Hayley Coathup, who owns for openings and rearranging the
in Coolangatta Maverick Hair & Art Space with salon furniture you can guess
“We love the mix of the old and
new here in Coolangatta,” says
sets the bar her husband Byron. we grew out of it quite fast! This,
together with our fast-growing
Hayley, “and find our business
It’s hard for any salon owner to is a nice mix that reflects our
for innovative find time to stand still and talk to clientele and team, made us neighbourhood.”
take a leap and move in 2016,”
salon spaces. us for these profiles at the best of
times, but Hayley is lightning quick says Hayley. Maverick by name, maverick by
nature – this cool and casual salon
on the emails. Hayley’s working Evo is perfectly at home in Maverick. on the southern tip of the Gold
from home and looking after her "It’s a salon favourite," says Hayley Coast sets the bar for social and
teething baby but she’s keen to because, “everything it stands for commercial innovation.
participate in this interview. is exactly what Maverick is. We
This sort of can-do attitude really love the product’s performance
defines the approach and personality as well as the simplicity when
of Maverick Hair & Art Space. introducing it to clients.” /beamaverick.coolangatta
“We spent our first 3 years in a little And while Fab Pro and Olaplex
boutique studio down the street walk off the shelf in terms of @maverick.gc
from where we are now,” Hayley retail, when it comes to being a
Prestige Partner with Haircare, maverick.net.au
tells us. “We started out with just
four chairs, two stylists and a Hayley is most thankful for the
combined salon and art space. ongoing support.
“The company and our Haircare
reps and colour technicians are
always coming up with ways to
HCA 37— Product
Christmas Gift Guide:
Gifts for Every
Personality Type
— Christmas gift giving can put you in a precarious position.
Here we’ve profiled some classic Christmas personality types to
help you navigate your way around the tree this season.
THE
INDEPENDENT
SPIRIT
Beyoncé
We all have that certain someone in our
lives who – if you turn your back for a
second – will have built an empire from
scratch. For the strong fierce spirit that
stands up for what they want and expects
their hair to follow suit. Olaplex, the
patented bond building chemistry, that
started out of a car garage and is now a
global powerhouse in haircare. Still owned
and operated by the same people who
created it - Olaplex is a fantastic fit for the
independent spirits in your life.
Olaplex
Take Home Treatment Kit
THE CHEEKY ONE
The Grinch
Christmas gatherings always bring out the
cheeky ones. The joker at the table, the
prankster who makes us laugh – and somehow
makes all the terribly unfunny jokes wrapped
up inside the bon-bons, crack everyone up.
Reuzel's Christmas Packs are the perfect
match for the cheeky one in your life –
guaranteed to hold them together as
they crack everyone else up.
Reuzel
Bacon Saver
Beard Pack
Reuzel
Extreme Piggy Pack
38 HCA— Product
THE BIG KID
Elf
The big kid in your life is that person
who helps you see the wonder all around
you, whether it’s the pause they take to
point out a rare bird in the tree, or ask
questions (sometimes too many) about
how and why things work the way they
do. This natural curiosity and sense of
wonder would only be extended by an
introduction to Evo. Each and every
Evo product tells a fantastic story, full
of irony and life lessons that is sure to
both engage and educate the big kid in
your life. Evo is all about the free thinker,
the dreamers and the doers in your life.
The mind of a child, unhindered by the
conceit of wisdom is perfectly paired
with Evo's brand of fun and frivolity.
Evo
Extra, Extra... Extra
THE DIVA
Mariah Carey
A time for celebration and exuberant
shows of affection – emotions can run
high during Christmas time. Whether it’s
the matriarch of the family or
an uncle who needs to draw
attention to themselves, we
all have divas in our lives. The
diva wants to control much of
what’s going on. It seems at
times that they want to be the
conductor and the performer
at the same time. What better
gift than a Cloud Nine Alchemy
Gift of Gold Christmas gift set
– magic tools with temperature
control that allows your diva
to conduct their hair with
precision and bring out even Cloud Nine
more personality in their hair do! Alchemy Gift of Gold
THE DAME
SPECIAL PROMOTION
Moroccanoil
Everlasting Tin
S PR ING ES S ENTI A L S Judy Dench
Special-edition sets featuring nourishing hair care products,
all infused with antioxidant-rich argan oil.
Timeless grace precedes and follows
the dame throughout every season but
during Christmas the dame in your life
will be that bit more visible to you. They
have wisdom, gleaned from countless
different experiences in their life and
they will reassure you and see you
during the more hectic moments of the
‘silly season’. Moroccanoil is the dame
in our range. Drawn from the natural
wonder of argan oil - Moroccanoil is
pure and natural sophistication.
Moroccanoil
S M O OT H
1 x Smoothing Shampoo (250 ml)
Love is in the Hair
H Y D R AT I O N
1 x Hydrating Shampoo (250 ml)
1 x Smoothing Conditioner (250 ml) 1 x Hydrating Conditioner (250 ml)
1 x Dry Shampoo Light Tones / Dark Tones (65 ml) 1 x Dry Shampoo Light Tones / Dark Tones (65 ml)
1 x Moroccanoil Treatment or 1 x Moroccanoil Treatment or
Contact us for our full range of Christmas packs. 1300 437 436 or sales@haircareaust.com
Moroccanoil Treatment Light (25 ml) FREE Moroccanoil Treatment Light (25 ml) FREE
R E PA I R
1 x Moisture Repair Shampoo (250 ml)
1 x Moisture Repair Conditioner (250 ml) HCA 39
1 x Dry Texture Spray (60 ml)
1 x Moroccanoil Treatment or
Moroccanoil Treatment Light (25 ml) FREE— Insight
The
Colour of
Your Day
Images: @pantone
40 HCA— Insight
olour influences our feelings, emotions, According to Deborah, colour psychology can
C actions, and reactions on a daily
basis. It can make us feel calm, cosy,
present an opportunity to the salon owner -
it’s essential knowledge in relation to your
energised, and connected, and it symbolises client’s surroundings.
some of the world’s most recognisable brands.
“Greenery is finally back in vogue and is the
Commonly used in fashion, interior design, perfect way to calm an environment,” she says.
textiles, and hair to capitalise on trends and “It comes down to the colour of your coffee cups.
complement lifestyles, colour is also employed Now, more than ever, hairdressing is about an
more subtly to prevent some behaviour while experience – not just a haircut and colour.”
stimulating others.
“The psychology of colour is
“There is huge psychology really about creating a reason
behind colour,” says for the client to stay. If she’s
Deborah French, Haircare
National Education Manager.
“It comes down in a comfortable, calming
zone, she’ll stay for longer
“There are organisations to the colour of than usual … longer services
mean higher dollar value,
like the London Institute of
Colour that really deliver so
your coffee cups. which equals a healthier
bottom line.”
much information as to how Now, more than
we should use colour in our Still, a passionate technician
lives and in terms of emotion, ever, hairdressing will see plenty of benefit from
especially in the workplace
and at home.” is about an thinking more deeply about
colour and its direct effect on
While cooler colours have experience – the human senses.
a calming effect, warmer
colours can bring people not just a haircut “In a colour consultation, the
first thing we look at is skin
together.
and colour.” tone,” says Deborah, “but this
should extend to eye colour,
“Colour psychology is
also used extensively in — Deb French, freckles and even the clothes
the client likes to wear.”
the medical field,” says Haircare National
Deborah. “Children in Education Manager These touchpoints will allow
distress are typically put the professional to provide
into cooler environments, a colour service perfectly
while withdrawn children are suited not only to the clients’
placed into warmer surroundings to bring physical attributes, but also to their style and
out their personality.” other emotionally-driven characteristics.
So how does this all relate to the colour And while the client always comes first, colour
technician? After all, a withdrawn personality can also be a great way to explore your own
that could benefit from some warmth in their creativity and experiment with new trends.
life may not have the skin tone to suit.
Follow @lakmecolour and stay on top of current colour trends and formulas.
Stay tuned for our new Lakmé colour education in 2019.
HCA 41BUY A CLOUD NINE ORIGINAL IRON,
WIDE IRON OR CURLING WAND THIS CHRISTMAS
& RECEIVE A GIFT WITH PURCHASE
Exclusively distributed by Haircare Australia. For stockist enquiries call 1300 437 436 or visit haircareaust.comF.A.M.E.
— Insight
Creative Direction – Lauren King
Photographer – David Mannah
Hair Direction – Lauren McCowan
Assisted by the F.AM.E. Team
Makeup – Mikele Simone
Styling – Britt McCamey
Editorial images courtesy of the Journal Magazine. HCA 43F.A.M.E.
— Insight
Evo Liquid Rollers
44 HCA— Placeholder
— Insight
Keeping
up
with
the
F.A.M.E.
Team Ben Russell
BIBA hair
Describe yourself in three words. Respectful,
Tiffany Decaux
Boris the Cuttery
Describe yourself in three words. Passionate,
driven, caring.
— We take five with reliable, happy.
What is your go-to Cloud Nine tool? Why? What is your go-to Cloud Nine tool? Why?
the famous five and I love the Cloud Nine Original Iron. It allows me The humble Cloud Nine Original Iron – it’s a
learn a little bit to create a number of different looks from silky must have.
straight hair to beautiful soft waves with the How do you think your personality
more about their help of the adjustable temperature. influences how you work together with your
personalities. How do you think your personality fellow FAME team members? My high energy
influences how you work together with and creative skills I feel helps build up the
your fellow FAME team members? As you team but collectively we are like a pot of 90s
can imagine it’s interesting being on the FAME styling gel.
team with three girls, being the only guy! I’m What were your highlights from mentor
very chilled and like to have a laugh. So when week? Mentor week was unreal. Every
an intense moment comes up (like before going mentor’s message connected with one another.
on stage) my personality helps relax everyone The best part was being able to take new
and keep the energy high. I love how we are all skills back to the salon and open new creative
so different but how well we have bonded. doors that will really help me push myself.
What were your highlights from If you were an Evo product which one
mentor week? It’s hard to pick one. I enjoyed would you be and why? Definitely the Evo
seeing all the effort we put into preparing Therapist Shampoo and Conditioner - I am
for our first show as a team. We all had always open to listening to others and provide
each other’s back and our bond went from words of wisdom.
strength to strength, preparing us for Salon
International in the UK! What advice can you give to future FAME
team entrants? BREATHE and think that you
If you were an Evo product which one would have all the time in the world when trying
you be and why? Evo Haze! You can use a out. Skill level is also key so practice, practice,
touch of Haze and you know it’s there...... and practice. Mannequins should become your
the more you use the better it gets. best friends.
What advice can you give to future FAME What’s one thing that people don’t know
team entrants? Go the extra mile and think about you? I really enjoy getting out and
of things nobody else will. And for round two cycling in my spare time. And in case you are
judging, really understand your inspiration wondering, yes, I do wear Lycra! »
behind the looks you create. Being judged by
some of the best hairdressers in the world, you
can’t bulls*** your way through the questions.
Be prepared!
What’s one thing that people don’t know
about you? I’m a Gemini – expressive and
quick-witted apparently?!
HCA 45You can also read
