PITCHDECK ELECTRICBRANDS AG - INTRODUCING THE WORLDS MOST MODULAR ELECTRIC LIGHT VEHICLE - MADE IN GERMANY WITH LOVE
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ELECTRICBRANDS AG
PITCHDECK
INTRODUCING THE WORLDS MOST MODULAR ELECTRIC LIGHT VEHICLE – MADE IN GERMANY WITH LOVE
TEAM
MARTIN HENNE ULRICH WALKER
CHIEF EXECUTIVE OFFICER (FOUNDER) CHAIRMAN OF THE SUPERVISORY BOARD
20+ years management experience in product 30+ years of international automotive experience in engineering
development and production engineering in the and business development. Strategic and operational
automotive, aviation and rail vehicle industries. management of interdisciplinary teams and companies.
TOM ANLIKER SEBASTIAN BALK HANS RUDOLF LAMPRECHT
CHIEF MARKETING & SALES OFFICER CHIEF TECHNOLOGY OFFICER CHIEF FINANCIAL OFFICER
30+ years of broad international experience in various 15+ years of experience in professionally Professional experience for several decades in
functions in the automotive industry in market & sales and disciplinary responsible functions in the management of OSRAM GmbH, Munich
management (incl. emerging markets), start-up & product development and as Head of i.a. Chief Financial Officer since 2015
business development management, brand positioning & Engineering. independent management consultant.
management, digital marketing & sales strategies
OUR AMBITIONS
OUR AMBITION IS TO CHALLENGE THE ESTABLISHED, TO RE-THINK ELECTRIC MOBILITY. GLOBAL WARMING BRINGS SEVERE
CLIMATE CHANGES, PUTTING PEOPLE’S LIFE AT RISK. RATHER THAN ONLY TALKING ABOUT IT, WE ARE ACTING BY LOOKING ON
MOBILITY NEEDS OF CONSUMERS IN A DIFFERENT WAY.
THEREBY WE DISCOVER CONTINUOUSLY NEW THINGS, WHICH WILL CONTRIBUTE TO BRING BACK AN ECOLOGICAL BALANCE IN
MOBILITY FOR FUTURE GENERATIONS. IF WE WANT TO SAVE NATURE, OUR RESOURCES AND OUR PLANET, THE TIME SEEMS TO
BE OVER FOR INCREASINGLY HEAVIER, LARGER AND UNNECESSARILY FASTER VEHICLES. THAT IS WHY WE ARE FOCUSING ON
THE ELECTRIC LIGHT VEHICLE SEGMENT, BECAUSE IT IS A PERFECT FIT TO PROVIDE ECOLOGICAL AND SUSTAINABLE URBAN
MOBILITY… WE WANT TO BECOME A LEADER IN THIS SEGMENT WITH ECOLOGICAL, PRACTICAL BUT ALSO EXCITING PRODUCTS.
JOIN US ON MOVING PEOPLE MINDS.
THE PROBLEMS • ACROSS THE BOARD, ELECTRIC VEHICLES ARE CURRENTLY GETTING BIGGER, HEAVIER AND THEREFORE MORE EXPENSIVE. • EVER-INCREASING CONGESTION FROM INNER-CITY AUTOMOBILES AND DELIVERY VEHICLES • MODERN AUTOMOBILES NEED APPROX. 5 YEARS DEVELOPMENT TIME AND DEVOUR HUNDREDS OF MILLIONS OF € IN COSTS
OUR SOLUTION: THE LIGHT VEHICLE CLASS
• THE LIGHTWEIGHT VEHICLE CLASS L7E IS THE BEST FIT FOR EFFICIENT E-MOBILITY AND SUSTAINABLE ENERGY
• PERFECT MATCH TO SUPPORT CURRENT URBAN MOBILITY TRENDS
• LIMITED HOMOLOGATION CONSTRAINTS – LEADING TO 3X SHORTER DEVELOPMENT TIMES AND TREMENDOUSLY
REDUCED DEVELOPMENT COSTS
OUR FIRST PRODUCT: THE XBUS • UNLIMITED MODULARITY • 2 CHASSIS: STANDARD & OFFROAD • 98% RECYCLABLE • SOLAR PANELS • FOUR WHEEL DRIVE • MADE IN GERMANY • MULTIPLE CHARGING OPTIONS • UP TO 600 KM OF RANGE • ICONIC DESIGN
MADE IN GERMANY WITH LOVE
X • BUSFIRST EVER VEHICLE OFFERING UNLIMITED MODULARITY
ONE CORE PLATFORM WITH A WIDE CATALOGUE OF PLUG & DRIVE MODULESKEY TRENDS
MOBILITY CORPORATES ENVIRONMENT CONSUMER
K & PUBLIC K BEHAVIOR
K AUTHORITIES K K
• ELECTRIC • CARBON FOOTPRINT • SUSTAINABILITY • URBANIZATION
• SHARED • LAST MILE DELIVERY • ECO-FRIENDLY PRODUCTS • LIFESTYLE
• CONNECTED • MOBILITY TURNAROUND • ENERGY EFFICIENCY • INDIVIDUALIZATION
• AUTONOMOUS
• USER CENTRIC VS.
TECHNOLOGY
DRIVENTARGET MARKET LIGHT VEHICLES
ESTIMATED LIGHT VEHICLE MARKET POTENTIAL IN EUROPE BY 2025
4,7 LIGHT VEHICLE SEGMENT
Million
13,5 12,5
750 THEREOF ELECTRIFIED VEHICLES
Million Million Thousand
528 CORONA CRISIS EFFECT
TOTAL MARKET IN EU 2025 PLANNED FOR 2025 Thousand
(REGISTRATION OF NEW CARS) SALES AGENT & SERVICE
NETWORK COVERAGE FOR
EUROPETARGET MARKET LIGHT VEHICLES
ESTIMATED LIGHT VEHICLE MARKET POTENTIAL IN EUROPE BY 2025
7,3 4,1 3,2
Billion Billion Billion
TOTAL MARKET PRIVATE USE COMMERCIAL USE
OVERALL UNITS: 528.950 OVERALL UNITS: 295.000 OVERALL UNITS: 233.950
PLANNED PRODUCTION: 53.300 PLANNED PRODUCTION: 21.300 PLANNED PRODUCTION: 53.300
TARGET MARKET SHARE. 10% TARGET MARKET SHARE. 7,2% TARGET MARKET SHARE. 10%OUR BUSINESS MODEL
RADICALLY DIFFERENT AND INNOVATIVE APPROACH FOR ELECTRIC VEHICLES
LEAN ECO FRIENDLY COST EFFICIENT OMNI-CHANNEL
DEVELOPMENT PRODUCTS PRODUCTION SALES & MARKETING
PLATFORM
• LOW COMPLEXITY • ENERGY EFFICIENCY • PRODUCTION • EFFICIENT E-COMMERCE
• MINIMAL CONSTRAINTS • SOLAR POWERED = FINAL ASSEMBLY BASED DISTRIBUTION MODEL
(L7E HOMOLOGATION) • RECYCLABLE MATERIALS • MOSTLY USE OF COTS • SUPPORTED BY SALES AGENT
• HIGH MODULARITY (COMM. OFF THE SHELF) & SERVICE NETWORK
• ECOLOGY-DRIVEN DESIGN • HIGHLY SPECIALIZED • LOW FINANCIAL INVESTMENT
PARTNERS FOR BUSINESS PARTNERSOMNI CHANNEL SALES & MARKETING PLATFORM
25%
ONLINE
MARKETING & SALES*
• ONLINE & OFFLINE BRAND BUILDING CAMPAIGNS
50% • PR & FAIRS
• ON - ROAD SHOWS
SALES AGENT &
SERVICE*
25%
DIRECT SALES
(CORPORATE FLEET)*HIGH MARKET ACCEPTANCE
PROMISING PRE-MARKETING AND SALES RESULTS
>300
PRE – ORDERS*
>30
FROM # COUNTRIES*
>560
CONTRACTED SALES AGENTS
WITH DOWNPAYMENT & SERVICE PARTNERS*
• SALES AGENTS & SERVICE PARTNERS WILLING TO PAY AN ENTRY FEE OF € 15,000.– TO BECOME PART OF
THE NETWORK
• CONSUMERS WILLING TO PAY A RESERVATION FEE FOR THEIR PRODUCTION PLACE OF 10% OF THEIR
SPECIFIED CONFIGURATION PRICEAHEAD OF COMPETITION
• SOLAR CHARGED AND UNPRECEDENTED RANGE
• BETTER SPEED AND TORQUE
• COMPLETELY MODULAR AND TRANSFORMABLE
• ALL – WHEEL DRIVE WITH 4 WHEEL MOTORS
• SWAPABLE BATTERIES
• ICONIC DESIGN
• OUTSTANDING TCO
• ONE OF THE SAFEST LIGHTWEIGHT VEHICLE
IN THE WORLDECONOMIC DEVELOPMENT
INCOME STATEMENT CASHFLOW
FUNDING REQUIREMENTSINVESTMENT OPPORTUNITY
6
MILLION
8
MILLION
12MILLION
CROWD INVESTING SUBORDINATED LOAN EQUITY OR MEZZANINEPROOF OF CONCEPT MILESTONES AND TESTIMONIALS ON 07.07.21 WE CELEBRATED THE WORLD PREMIERE OF OUR FIRST FULL RUNNER IN INGOLSTADT. THIS EVENT WAS STREAMED LIVE IN GERMAN AND ENGLISH. WITH THE GO LIVE OF THE CONFIGURATOR LIGHT ON OUR WEBSITE ON 08.07.21 THE POSSIBILITY WAS GIVEN TO CONVERT THE RESERVATIONS INTO ACTUAL ORDERS. WE RECEIVED WORLDWIDE PRESS COVERAGE AND OVERWHELMING FEEDBACK FROM OUR FAN COMMUNITY.
OUR USPS EXISTING DEALER & UPCOMING SUSTAINABLE & SERVICE NETWORK PRODUCTS RECYCLABLE AN ALREADY EXISTING EUROPE- EXPANSION OF THE INNOVATIVE, LONG-TERM SUSTAINABLE WIDE SALES MARKET THROUGH MODULAR PRODUCT RANGE IS PRODUCTION REQUIREMENTS AND PROFESSIONAL CONTRACTUAL ALREADY BEING IMPLEMENTED. RECYCLABLE PRODUCTS FOR THE PARTNERS WHICH GUARANTEES MARKET OF THE FUTURE. IMMEDIATE SALES AND SERVICE.
ELECTRICBRANDS
MOVES YOUR MIND
CONTACT:
INVESTORS@ELECTRICBRANDS.DE
DISCLAIMER
ALL CONCEPTS AND IDEAS PRESENTED ARE PROPERTY OF ELECTRICBRANDS. THE RIGHT TO USE THEM REMAINS EXCLUSIVELY WITH ELECTRICBRANDS.
ANY PROCESSING, PUBLISHING, EXPLOITATION, COPYING AND REPRODUCTION, EXHIBITION AND DISTRIBUTION IS ONLY PERMITTED WITH WRITTEN
PERMISSION. ALL RIGHTS REMAIN WITH ELECTRICBRANDS.You can also read
