Plant Based Protein Future of Protein II - Kök Projekt
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Plant Based Protein Future of Protein II
Kök Projekt
We’re Working
For the Future of Food
Kök Projekt is an agri-food startup accelerator and an
innovation partner for the food, agriculture and water
sector companies.
We work together with companies, NGO’s and
governmental organizations to establish interfaces for
entrepreneurs to reach beyond their potential.
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We Work Through
The Food Value Chain
Copyright © 2020 by Kök Projekt. All rights reserved
We Work Through
The Food Value Chain
Plant Based
Protein
Copyright © 2020 by Kök Projekt. All rights reserved
Plant Based Protein Sector Snapshot - -Meat has been the primary source of protein in developed countries for many years, and in recent years, conventional protein appetite has increased in developing markets. However, due to health and environmental concerns as well as alternative protein market in animal feed has gain importance. - -Plant-based proteins are derived from seeds rich in protein. Soy, peas, chickpeas are the most well- known protein-rich plants. - -Currently, the market base for alternative protein is approximately $2.2 billion compared with a global meat market of roughly USD 1.7 trillion. Copyright © 2020 by Kök Projekt. All rights reserved
Plant Based Proteins: Health and Sustainability
Health
and Sustainability
Consumer interest in alternative protein options, not
animal-based, is growing worldwide.
Two main reasons behind the increased interest in
plant-based protein:
-Health
-Sustainability
Copyright © 2020 by Kök Projekt. All rights reserved
Health Benefits
- According to FAO, almost 800 million people are considered obese, and
over 40 million children under five are overweight. The cost of unhealthy
eating habits to health is estimated at $2 trillion.
- It is believed that a plant-based diet could help achieve good health.
Vegetables, whole grains, and legumes are full of fiber, rich in vitamins and
minerals, could help lower heart disease risk, weight loss, and have a
healthy brain.
- Plant-based protein resources gain importance due to their health effects.
In the USA plant-based food, the largest source of alternative protein, sales
rose 17% in 2018.
Copyright © 2020 by Kök Projekt. All rights reserved
Sustainability Benefits
- An increasing number of people now know that diets rich in whole grains,
legumes, fruits, and vegetables – with decrease meat consumption and
smaller amounts of high fat and high sugar food- are healthy for our bodies.
There is also evidence such diets have much lower environmental impacts
than the unsustainable eating patterns.
- Plant-based proteins require much fewer resources than animal protein.
%26 of the planet is ice-free land is used for animal grazing, and %33 of
croplands are used for the processing of livestock feed. The use of land
and water for livestock is a sustainability concern.
- The idea of sustainable protein sources could be an excellent alternative to
feed the world population, which is expected to reach 10 billion by 2050.
Copyright © 2020 by Kök Projekt. All rights reserved
Plant Based Alg
Insect Based
Protein Protein
Startups Startups
Copyright © 2020 by Kök Projekt. All rights reservedImpossible Foods Plant Based Meat - Impossible Foods, founded in 2011 by Pat Brown, a former professor of Stanford University in the United States, works in the field of food technologies, produces plant-based meat. - The company states that they started with a simple question: What makes meat taste like meat? Then they took everything we know and loved about beef and made it even better – using plants. - Impossible Foods products are based on soy and potatoes. They are tasty, rich in iron, fiber, and calcium and have the same amount of protein as meat from animals. Plant-based meat is also suitable for the environment as plants require less land and water than cattle. - The company reached an agreement with Burger King in April 2019 and launched the Whooper iconic burger of Burger King on the plant basis under the name Impossible Whooper. It is currently on sale in many states in the USA. Copyright © 2020 by Kök Projekt. All rights reserved
Beyond Meat
The Future of Protein
- Founded in the United States of America in 2009, Beyond Meat claims that they produce the protein
of the future.
- Beyond Meat believes that there is a better way to feed the planet; that is why they produce The
Future of Protein delicious plant-based burgers, beef, sausage, crumbles, and more. According to
Beyond Meat, by shifting from animal to plant-based protein, people can touch four growing global
issues: human health, climate change, constraints on natural resources, and animal welfare.
- In December 2018, Beyond Meat collaborated with Carl’s Junior, a fast-food chain. They launched
together plant-based Beyond Famous Star Burger. In 2019 Carl’s Junior also added the plant-based
Beyond BBQ Cheeseburger to its menu.
Copyright © 2020 by Kök Projekt. All rights reservedJust Egg without Chicken - -Just is a food technology company, established in 2011 in California. - -The company produces a plant-based alternative to the chicken egg. It offers egg lovers a yellow liquid that can be whipped, fried, and tasted the same as the chicken eggs. - -Just is made from mung bean protein. Among the investors of Just, there is Peter Thiel, who is also in the Facebook investment fund and Vinod Khlosla, the founder of Sun Microsystems. - -Just started with the idea that they would build a food system that makes it easy for people to eat well. To make this happen Just works with rural farmers, Michelin starred chefs and leading scientists to find tools in the plant kingdom to make our food tastier, healthier, and more sustainable. Copyright © 2020 by Kök Projekt. All rights reserved
Sources
• http://www3.weforum.org/docs/WEF_White_Paper_Alternative_Proteins.pdf
• https://www.fairr.org/article/alternative-protein-market/
• https://www.mckinsey.com/industries/agriculture/our-insights/alternative-proteins-the-race-for-market-share-is-on
• http://www.fao.org/3/ar591e/ar591e.pdf
• http://www.fao.org/fao-stories/article/en/c/1176990/
• https://news.un.org/en/story/2019/10/1049361
• http://www.fao.org/news/story/en/item/414955/icode/
• https://www.healio.com/endocrinology/obesity/news/online/%7B4e4cebcd-f791-483c-8124-68e60f3455ce%7D/plant-
based-diet-may-prevent-obesity-in-middle-aged-older-adults
• https://www.gfi.org/newly-released-market-data-shows-soaring
• https://www.digitalfoodlab.com/clean-meat-plant-based-investments-trends/
• https://impossiblefoods.com/
• https://www.nytimes.com/2019/04/01/technology/burger-king-impossible-whopper.html
• https://www.beyondmeat.com/
• https://www.marketwatch.com/story/carls-jr-adds-more-beyond-meat-to-the-menu-with-beyond-bbq-
cheeseburger-2019-10-08
• https://www.ju.st/en-us
• https://www.telegraph.co.uk/technology/2019/09/08/came-first-battle-win-omelette-lovers-chickenless-egg-has-just/
• https://vegnews.com/2019/12/just-buys-30-000-foot-production-facility-to-make-vegan-eggs-cheaper-than-chicken-
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