Plotting Reuse Pathways in a Recovery World - An SSROC Journey David Kuhn & Hazel Storey
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An SSROC Journey
Plotting Reuse Pathways in a
Recovery World
David Kuhn & Hazel Storey
Southern Sydney Regional Organisation of Councils (SSROC) Inc.
Coffs Waste Conference 2019
SSROC context 2013-2021
16 councils (now 11) in southern Sydney;
1.8m residents; 40% of NSW waste
Newly developed Regional Waste Strategy
Under : Avoiding and Reducing Waste
• Reduce volume of material entering
waste systems
• Encourage & enable efficient
consumption choices
• Establish and progress a business
case for reuse
3 plucky Coordinators hired in 2014
Wayfinding
Orientation and navigation.
Pathway The critical path linking Coordinators to the Strategy
Waypoints Key projects, unlocking new insights or directions
Detours A diversion in pathways, but chosen with purpose
Obstacles Unforeseen barriers brought on by new intelligence or
constraints
We started with data
Our compass.
Regional objectives Gave us: a council-endorsed road map, and a task
SSROC WARR to progress a business case for reuse.
(2014)
Social research: Gave us: qualitative insights to community
’Reuse attitudes’ willingness to reuse
(2014)
Pathway
Bulky waste audit, Gave us: quantum and
12 councils segregation of materials in Waypoints
(2014/15) the cleanup stream
Detours
Obstacles
Guided by councils
2015 workshop revealed new pathways
Reuse Workshop, 9 councils attending
Standardise services with The Bower (2015-17)
• Tiered services for re-homing, community education
• SSROC master agreement (11 councils)
• SSROC host contract meetings
Request for Proposals – Meeting the region’s reuse needs (2016)
6 Respondents.
• Markets could not meet regional reuse objectives
• No suitable EPA funding to support. Pathway
• “Let’s find a way to bring Reuse Organisations with us.”
Waypoints
Detours
After the RFP, Councils as a group could not agree between
1) better reuse/avoidance, or 2) better diversion ObstaclesPivot to market capabilities
Our assumption was the reuse marketplace needs stronger capabilities to:
• address councils’ reuse and procurement objectives
• and deliver reuse/avoidance outcomes
Strengthening the Reuse Sector in Sydney workshop (2016)
• Do Reuse/Recycling enterprises want a Network in Sydney?
• 52 attendees: 23 CREs, 20 councils, with EPA, CSIRO, UNSW
Zero Waste Network – Sydney (2016)
• SSROC Funding Agreement
SSROC • ZWN-Sydney Strategic Plan, collaboration with: SSROC +
exploration of a EPA + Sydney enterprises + Social Traders
‘cream off’ of • Network launch in Redfern
reusable items
from clean-up. ZWN-Sydney reuse/impact measurement (17-18)
Reuse enterprises’ best chance to verify reuse data
SSROC work began on clean-up to EPA & councils
processing tender • SSROC + WSROC + Illawarra JO funding
• Explore commercial sector • 4 CREs in Sydney
willingness to collect and store • Based on global best practice; a NSW first.
reusables / recyclables separatelyPivot to market capabilities
Continued sector-facing work.
SSROC Workshop How to Win Work with Local Government (2016)
• For charities, N4P and social enterprise
• Collaboration SSROC + LGP + Social Traders
SSROC investment in Bower Online store (2017-18)
• Part digital expansion, part action learning
Auckland Council clean-up re-distribution model – ‘there was
over-excitement’
• SSROC investigation and case-making
• Reality: Councils have no facilities, are in contract, or are
unconvinced
• Reality: Re-use takers market was not well understood in SydneyAnother split in directions
Community. Council. Reuse Sector.
1. Community-facing 2. Council-facing
Responsible Citizenship Business Justification
“Dumping is Rubbish… so Get Rid Fleet modelling (2018-19)
of it Right” (2017-18) • Data, revenue, costs of
www.getridofitright.com changing trucks from
• Digital marketing campaign, compactor to box body
social media and website • Cost-benefit stacks up, but
• Education/awareness about depends on various factors
clean-up services
• Targeted, successful
3. Reuse Sector–facing
SSROC Regional Educators Charity, enterprise, N4P ability to cope
• New sessions on reuse added
to existing workshop program, ”Takers” market research (2018)
and include calls to action. • Current & projected capacities to take quantum
• Another strategic use of tonnages from clean-up stream.
getridofitright.com • Regional capacity is limited2019/20 focus on big tickets
Pull using our own weight.
SSROC Regional Clean-up Tender
• How can SSROC/ councils use SSROC charities & ZWN
processing tender strategically? engagement
• Round tables to work
out how reuse sector /
charities, and LG can
address concerns.
SSROC exploration: ‘taking
back control’ • Scoping marketing
• SSROC levy hypothecation and campaigns behind
advocacy ”reuse takers”
• Exploring rationale for potential
to invest in infrastructureWhat have we learned? Two sectors driven differently. For Social Enterprises, it’s a labour of love. • Reuse & recovery is the vehicle. • LG tendering processes are burdensome. For Local Government, it’s about services & efficiencies, resource recovery outcomes. • Service delivery, safety and street amenity are the vehicles. • Some are unwilling to use enforcement @ cleanup behaviours. Meanwhile, community… • Has the appetite for more opportunities. • Online is growing, but only works for some • Better understanding leads to changes in behaviour
Auckland Redistribution Centre WM Inc, Auckland City Council and Zero Waste Network-NZ
Conclusions The path to reuse is not linear Data speaks We still need: • Facilities • To shift society and systems • Government (all levels) to fund & invest • The sector to grow and be incentivised to grow Procurement processes can affect change
Thank you
David Kuhn
dkuhn@cityofsydney.nsw.gov.au
Hazel Storey
hazel.storey@ssroc.nsw.gov.auYou can also read
