POST SHOW REPORT - Singapore Yacht Show
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MESSAGE FROM THE CEO
This year was the eighth edition of the Singapore Yacht Show, yet
it still feels like we’ve only just begun. I think this is because we all
still feel a sense of excitement that there is so much undeveloped
potential here in Asia - we want to see the yachting industry develop
and flourish, but we also want to see the extraordinarily beautiful
ASEAN region develop as a high-end yacht tourism destination.
Singapore is at its epicenter - rightly seen as “the Monaco of the
East” with the added benefit of a beautiful tropical coastal setting.
Exhibitors, clients and visitors alike all love this place. They love the
efficiency, safety and familiarity of the world-class infrastructure
and international culture here, which is perfectly reflected in the
ONE°15 Marina Sentosa Cove setting.
Every year our Yacht Show grows more significant on the
international boat show calendar, and has established itself as the
principal marketing platform in Asia for the global yachting industry.
We are proud to have an increasingly impressive display of nearly all
the major boat brands and their local or regional dealers at the show
each year - nearly 100 examples of their stunning sail and power
yachts and water craft of all shapes and sizes, with a record number The mission of our team and the purpose behind the Singapore
of world or Asia premieres. Yacht Show has changed somewhat over the last few years. We
are lobbying and working closely with various governments in the
“Superyacht charter is ASEAN economic community to promote this region as an alternative
winter destination for the global fleet of 5,000 or so superyachts
what would really drive that are virtually all based in the Mediterranean in the summer. We
want some of them to turn left at the end of the summer season
the growth of the whole and come to visit Asia for a change in the winter – a lot of them
industry in Asia - big boats would like to do so, and if they were allowed to charter here, they
would. The cost of bringing a superyacht half way round the world
and little boats alike.” and running it here for a season can easily be several million dollars
– so most owners won’t come if they can’t rent the yacht out when
Significantly, we also had many of the world’s best-known custom they’re not using it, to cover some of that cost.
superyacht builders present. Because while all boating is a healthy,
active outdoor lifestyle that is, easy to do and available to everyone Thailand has announced that they are preparing to make the
– we have boats in the show to meet any budget, no matter how necessary tax and immigration regulation changes. If we can get
big or small - it’s superyacht tourism that would instigate change Indonesia, which has some of the biggest and most beautiful cruising
in this region. It would bring exceptionally significant income and grounds in the world, to also allow foreign yachts to charter without
prosperity to local businesses and communities, as well as revenues having to be imported, then the tremendous economic impact
for governments, job creation, and inward investment. would be felt region-wide - and throughout the global industry.
2 SINGAPORE YACHT SHOW POST SHOW REPORT“Developing a superyacht
charter market in Asia
would bring the highest
spending tourism sector
in the world to the region,
with all its associated highly
positive global PR.”
– and thus a new generation of yacht tourists would be born. This
would be a huge boost to the whole industry here – big boats and
small boats alike.
As every year, on behalf of the whole team at SYS, I would like to
thank our exhibitors, who invest significant sums of money to bring
their boats to Singapore for the visiting public to enjoy – some are
shipped out specially from the builders in Europe - as well as our
generous and loyal sponsors, without whom the yacht show just
couldn’t happen. Our main sponsors this year were MTU, RUAG
Singapore is the business capital right in the middle of ASEAN, and Aviation, Cosmo Holistic Wellness, Sunbrella, Equilibria Capital
the owners of the big yachts are big businessmen - and they will all Investment, and Sevenstar Yacht Transport. The Singapore Tourism
want to come here to do business. Board and Sentosa Cove have been partners and sponsors from
the very beginning, as have ONE°15 Marina, our venue host – my
With a new opportunity to charter yachts right on their doorstep, grateful thanks to you all.
more and more affluent people from China and all over this hugely
wealthy region would be more easily tempted to try it out – and thus Andy Treadwell
a new generation of yacht tourists would be born. This would be a CEO and Founder
For enquiries about participating in SYS 2019,
please contact info@singaporeyachtshow.com or +65 6304 7950
SINGAPORE YACHT SHOW POST SHOW REPORT 3CONTENTS
THE SHOW 38 TESTIMONIALS
6 OVERVIEW OF THE SINGAPORE
YACHT SHOW 2018
8 FACTS & FIGURES
MARKETING & PR
12 KEY ACTIVITIES
42 KEY FIGURES
SPONRSORS & 43 MEDIA PARTNERS
PARTNERS 44 COLLATERALS
16 OFFICIAL SPONSORS & PARTNERS 46 MEDIA COVERAGE
19 SUPPORTING PARTNERS
YACHTS ON SHOW 48 ASIA PACIFIC
21 SUPERYACHT HIGHLIGHTS SUPERYACHT
23 ASIA PREMIERES CONFERENCE &
30 YACHT LIST PROFESSIONAL
INDUSTRY
EXHIBITORS MULTIPASS
32 ON WATER
34 EAST WEST PAVILION
36 NORTH PAVILION
37 ESPLANADE & RETAIL VILLAGE
CONTRIBUTING PHOTOGRAPHERS: CAROLYN STROVER, ADRI-
AN THOO, GARETH GAY SEN MIN, YEO MING HUI, ANDY HO,
ONE°15 MARINA, SENTOSA COVE, BLUEIPROD, GUY NOWELL
4 SINGAPORE YACHT SHOW POST SHOW REPORTOVERVIEW OF THE 2018 SINGAPORE YACHT SHOW The Singapore Yacht Show (SYS) 2018 was more than just a boat show. It was a marine lifestyle event with something for everyone aspiring to own or rent a boat, a yacht, superyacht, a luxury boat - or just wanting to learn more about the yachting lifestyle. With a distinct focus on bringing the latest and best to the market, SYS 2018 really was the must-attend event of the year.
The main attraction was, of course, the superyachts and luxury However, it was when it came to party time that the Singapore Yacht
boats on display. More than 90 vessels hailed from the Netherlands, Show really excelled; with nearly 60 separate events, gatherings,
England, Italy, France, Australia, North America, South Africa forums, lunches and yacht parties, visitors definitely weren’t stuck
and China, some of which were making their debut in Asia. with nothing to do come nightfall. The peak of the social calendar
was The Sentosa Ball held on Thursday 12 April at the W Singapore –
If seeing is not enough then a visit to the Floating Leisure Hub on Sentosa Cove, a sparkling evening of glitz and glamour which proved
the marina was sure to satisfy anyone’s watersport cravings. This so popular that next year’s event is already on the drawing board.
interactive space gave guests the opportunity to try out the newest
water toys, tenders and equipment on the market. Newcomers There was much to see and many to meet for those who spent
to the on-water lifestyle could also speak with professionals the four days with us at the Singapore Yacht Show this year.
who were on hand to guide them on their boating journey.
On land, visitors were treated to a jam-packed schedule of For enquiries about participating in SYS
activities at the Luxury Lifestyle Pavilion, Superyacht Builder 2019, please contact
Pavilion, VIP Lounge, Gin and Wine Festival, Boardwalk info@singaporeyachtshow.com
Retail Village, Art Soirees and the Kids Creative Workshops. or +65 6304 7950FACTS & FIGURES
VISITORS
36%
15,700+ PARTICIPANTS
OF VISITORS
C-SUITE EXECUTIVES
15.4%
VISITOR GROWTH
OR BUSINESS OWNERS SINCE 2016
YACHTS & WATERCRAFT
100+
YACHTS, BOATS & WATER-
CRAFT ON DISPLAY
23 14
SUPERYACHTS ASIA PREMIERES
8 SINGAPORE YACHT SHOW POST SHOW REPORTBRANDS
ELECTRONICS/
OTHERS FOOD & BEVERAGE
YACHT 7% 8% FINE ARTS/
EQUIPMENT/ FABRICS/
SERVICES LUXURY GOODS
176
21% 17%
14% BRANDS 6%
10,000SQM
YACHT PRIVATE
BUILDERS/ AVIATION/
SHIPYARDS 22% 6% TRANSPORTATION
YACHT BROKERS REAL ESTATE
ON-LAND & ON-WATER
EXHIBITION SPACE NUMBER OF BRANDS INCREASED
BY 17.3% SINCE 2017
GEOGRAPHICAL BREAKDOWN OF EXHIBITORS & VISITORS
EXHIBITORS (%) VISITORS (%)
21% 33%
6%
11% 42%
3%
REST OF
ASIA PACIFIC
EUROPE
AMERICAS
40%
39%
5%
SINGAPORE
REST OF
WORLD
SINGAPORE YACHT SHOW POST SHOW REPORT 9VISITORS BY INDUSTRY
GOVERNMENT/TRADE
OTHERS OFFICE & ASSOCIATION
12% 10%
FINANCE/LEGAL
14%
YACHT SERVICES 18%
13% LIFESTYLE/SOCIAL
13%
YACHT PARTS/ 8% 12%
ACCESSORIES
YACHT BUILDERS/ YACHT BROKERS
DESIGNERS/SHIPYARDS
WHAT ARE OUR VISITORS INTERESTED IN?
44% 42% 37% 26%
BOATS UNDER LIFESTYLE/SOCIAL YACHTS FOR YACHTS OVER
24M FOR SALE ELEMENTS CHARTER 24M FOR SALE
CARS & PRIVATE AVIATION
NON -YACHTING MARINE TENDERS
SERVICES PRODUCTS &
LUXURY PRODUCTS & TOYS SERVICES
20% 13% 12% 11%
10 SINGAPORE YACHT SHOW POST SHOW REPORTSINGAPORE YACHT SHOW POST SHOW REPORT 11
KEY ACTIVITIES The 2018 Social Calendar was jam- packed with both on-land and on-water events ranging from cocktail receptions to watersport demonstrations. Here are the highlights of the four days, which allowed SYS’ buyers and sellers to connect in sophisticated surroundings. 12 SINGAPORE YACHT SHOW POST SHOW REPORT
ALL THAT
GLITTERS
The Sentosa Ball was the pinnacle of the Singapore
Yacht Show’s Social Calendar. Held on Thursday 12 April
at the W Singapore – Sentosa Cove, it marked the return
of this black-tie event, where Asia’s top influencers
came together with the world’s yachting leaders. The
occasion allowed guests to celebrate the glamorous side
of the Asian yachting scene, with a dazzling evening of
cocktails, haute cuisine, high fashion and great company.
The event also raised funds for The Biosphere Foundation
and their work in rehabilitating Asia Pacific’s oceans.
REGAL
NIGHT
Back by popular demand after two successful
previous editions, Regal Night was another social
highlight at SYS 2018. It was an exclusive evening
of networking and entertainment on the rooftop of
ONE°15 Marina Club. Boating lifestyle-seekers, with
many flying in especially from China, now recognize
SYS as the principal platform for exploring Asia’s
most comprehensive selection of yachting brands.
YACHT
PARTIES
It wouldn’t be a yacht show without a yacht party -
and this year, there were private cocktail parties and
festivities galore each night. Parties like the Poland
Shoik held on Lady Quik Glow went on well into the
night and really captured the festive yachting spirit.
SINGAPORE YACHT SHOW POST SHOW REPORT 13BOARDWALK
RETAIL
THERAPY
For guests wanting to take home something
from the Show, this year saw the addition of the
Boardwalk Retail Village along the public esplanade.
Stretching from Quayside Isle to ONE°15 Marina
Sentosa Cove, it showcased lifestyle goods with a
more accessible price-point and was accompanied
by a range of mouth-watering food and beverages.
GIN AND WINE
FESTIVAL
Situated on the esplanade with an uninterrupted view
of the yachts, this year’s Gin and Wine Festival was
the perfect way to round off your day at the Show.
Guests were invited to sample a variety of gin-based
concoctions or fine wines from around the globe, whilst
plotting their next big buy.
SUPERCAR
PARADE
SYS wasn’t just about the superyachts. And the
lion dancers weren’t the only things roaring at this
year’s show, as a parade of Lamborghinis and Ferraris
descended on the Show on Saturday and Sunday
respectively. Sitting proudly on the esplanade,
they were a spectacle that excited all the senses.
14 SINGAPORE YACHT SHOW POST SHOW REPORTFLOATING
LEISURE
HUB
When guests wanted to do more than just admire the
yachts and luxury boats on display, they headed over
to the Floating Leisure Hub on C/D Dock to try out the
latest marine toys. It was a chance to get hands (and
feet!) on the latest watersports equipment, watch
professional demonstrations and speak with key
industry players about starting your boating lifestyle.
REJUVENATING
YOGA
It’s not all about the champagne and caviar. In 2018
we piloted a programme to broaden our VIP attendees’
experience at the Show. Wellness as the new status
symbol is fast replacing other signifiers of affluence
in the luxury lifestyle sector. Together with Yoga Plus,
we selected an exclusive list of affluent participants
to experience morning Yoga on board the top
deck of a yacht.
CREATIVE
KIDS
Yachting has always been an activity for the whole
family, but sometimes even budding pirates need some
downtime, which is where the Singapore Yacht Show’s
Kids Creative Workshops came in. Held from Friday
to Sunday in the Luxury Lifestyle Pavilion, children
were entertained so their parents were free to roam
the Show and discover all that yachting has to offer.
SINGAPORE YACHT SHOW POST SHOW REPORT 15OFFICIAL SPONSORS
AND PARTNERS
The success of any show is dependent on a strong relationship with its partners and stakeholders, and the Singapore Yacht
Show is no different. We here at the SYS have worked incredibly hard to become an established fixture on the international
boat show calendar, a feat which would not have been possible without the support of our partners.
Each year, every partner, old and new, brings an additional note of excellence to the Show. From services suppliers to beverage
companies, it is the sum of these parts that add up to a greater whole.
OFFICIAL CAPTAIN’S LOUNGE PARTNER WELLNESS PARTNER PRIVATE AVIATION PARTNER MARINA RESORT PARTNER
OFFICIAL CANVAS PARTNER CONFERENCE PARTNER VENUE HOST VENUE HOST
HELD IN SUPPORTED BY OFFICIAL HOTEL PARTNER OFFICIAL POWER AND TEMPERATURE OFFICIAL BUREAU PARTNER
CONTROL SOLUTIONS PROVIDER
OFFICIAL VIP LOUNGE OFFICIAL BEER PARTNER OFFICIAL VIP LOUNGE OFFICIAL LUXURY PARTNER
FURNITURE PARTNER WINE PARTNER
SUPPORTING ASSOCIATIONS
16 SINGAPORE YACHT SHOW POST SHOW REPORTVIP LOUNGE PARTNER OFFICIAL BICYCLE PARTNER OFFICIAL CATERING PARTNER OFFICIAL FLORISTRY PARTNER
OFFICIAL CLOSING PARTY OFFICIAL TICKETING AND HOTEL PARTNER HOTEL PARTNER
VENUE PARTNER PAYMENTS PARTNER
HOTEL PARTNER HOTEL PARTNER PREFERRED AIRLINE PARTNER OFFICIAL GIN PARTNER
OFFICIAL WHISKY PARTNER PARTY WINE PARTNER DRINKS PARTNER OFFICIAL WATER PARTNER
LOUNGE PARTNER AFTER PARTY VENUE OFFICIAL COFFEE PARTNER OFFICIAL ICE CREAM PARTNER
OFFICIAL BUGGY PARTNER OFFICIAL TENDER PARTNER SHOW PARTNER SHOW PARTNER
OFFICIAL LADIES WEAR SHOW PARTNER SHOW PARTNER OFFICIAL YOGA PARTNER OFFICIAL KIDS CLUB
SINGAPORE YACHT SHOW POST SHOW REPORT 17SUPPORTING
PARTNERS
Each year the Singapore Yacht Show works closely with various local, regional and international organisations and
associations, who help promote SYS to their members and clients and thus form a vital part of the success of the Show. A big
thank you to them for their continued support!
W orld ils
SINGAPORE YACHT SHOW POST SHOW REPORT 19YACHTS ON SHOW This year’s show attracted exceptionally strong representation from the highest-profile dealers and the world’s leading yachting and boating brands, many of whom chose SYS to present both regional and world premieres. We are hugely grateful to them all for their continued support and help in cementing SYS as the leading show in Asia! 20 SINGAPORE YACHT SHOW POST SHOW REPORT
M/Y LA FAMILIA
With naval architecture by Tim Heywood, and
built by the Dutch shipyard Amels, the 55 metre
(180 Ft.) LA FAMILIA was delivered in 2015 as the
yard’s limited edition 180 Ft. yacht. An impressive
custom interior by Laura Sessa Design.
LA FAMILIA is now offered for sale exclusively
through EASTWIND YACHTS. This premier
Amels is built to exceptionally high standards
for an experienced yacht owner.
M/Y AQUAMARINA
Built in 2006 by ISA Yachts, with exterior styling
by Walter Francini and a sophisticated interior
by Cristiano Gatto, AQUAMARINA presents in
immaculate condition.
AQUAMARINA offers sleek lines and an eye-
catching metallic turquoise hull, her neat lines and
compact look hide an extremely spacious interior.
In total, 12 guests are accommodated over six
cabins in a configuration of a spacious master
complete with office, an equally impressive VIP
cabin plus a further four guests cabins finished
with en suite bathrooms. Her exterior deck space
offers ample options for al fresco dining in a tri
deck layout. Most impressive of all is the upper
deck where 360-degree views are offered.
AQUAMARINA is exclusively for sale through
Burgess.
SINGAPORE YACHT SHOW POST SHOW REPORT 21M/Y LADY AZUL
This elegant and comfortable 39.4 metre motor
yacht, custom built in 2001 by Heesen and was
completely refitted in 2015. The impressive leisure
and entertainment facilities make her an ideal
charter yacht for socializing and entertaining with
family and friends. She accommodates up to 10
guests in five luxurious staterooms comprising one
full-beam owner’s suite located on the main deck,
two double VIP staterooms and two twin guest
cabins on the lower deck.
Her unique Amphibian Iguana tender is one of
only two in Asia and cruises at speeds up to 30
knots on water. Furthermore, LADY AZUL has
a beach club with inflatable pontoons and an
extensive range of water toys providing you a fun-
filled charter.
M/Y HAPPY DAYS
Semi-custom built by CRN, HAPPY DAYS has been
carefully designed down to the finest detail. Her
interior is the result of various collaborations with
the best Italian brands and incorporates a range of
prestigious woods, fabrics and leathers. The 34.2
metre motor yacht offers comfortable onboard
living with a bright and spacious 45 square metre
main salon and accommodation for up to 14 guests
in 5 generous ensuite staterooms.
Twin 2,800hp MTU engines power HAPPY DAYS
to cruise at 23 knots and reach a top speed of 27
knots. Combined with her large sun deck with
spa pool and sunpads, she is the perfect yacht for
hopping from island to island in style and comfort.
22 SINGAPORE YACHT SHOW POST SHOW REPORTASIA
PREMIERES
PRINCESS 30M
This 30 metre superyacht is designed and
handcrafted by English builder, Princess Yachts.
She is a contemporary superyacht with
generous use of glass throughout. Her sundeck
is a welcoming space complete with jacuzzi and
sunbeds. On the main deck, the owner enjoys
panoramic views in a forward-facing stateroom.
With over 50 years of boat building excellence to
their name, the Princess 30M typifies everything
we have come to expect from her builder.
AZIMUT GRANDE
27 METRI
This yacht is a shining gem which makes Azimut
Yachts’ offer even brighter and more precious.
The leading Italian brand set a new trend in the
wide body segment: up to five cabins with sleek
and sporty styling, the biggest living areas in
the category thanks to carbon fiber construction
and signature interior features which propose
an absolutely contemporary interpretation of
the new “Italian Renaissance”, bringing a new
language to boat interior design.
SINGAPORE YACHT SHOW POST SHOW REPORT 23FERRETTI FY780
TAI HE BAN EDITION
Ferretti Group’s new flybridge yacht, Ferretti
780, is the natural heir in the 75-foot category
inheriting many of the successful features of
models launched over the past three years, to
which new and important elements have been
added in a continuation of cutting-edge solutions.
A collaboration between Ferretti’s engineering
specialists and Studio Zuccon International – the
Ferretti FY780 is a sleek, aerodynamic, stylish yacht
which will delight even the most fastidious owner.
RIVA 76’ PERSEO
The new 76’ Perseo immediately strikes the eye for
its sporty yet stylish features, further enhanced
by its well-known Moon Grey metal silver – a
colour that dominates the seas and found in
both the hull and superstructure. The Riva 76’
Perseo is a collaboration between Officina Italiana
Design (OID) and Ferretti Group’s Engineering
Department.
Riva 76’ Perseo is a culmination of the brand’s
173-year-old history and the latest contributor in a
history of masterpieces.
24 SINGAPORE YACHT SHOW POST SHOW REPORTSANLORENZO SL78
Awarded the Best Exterior Design by World Yacht
Trophies, the Sanlorenzo SL78 was presented at
her Southeast Asia Premiere at the Show. The
Sanlorenzo SL78 is a mini superyacht in her own
rights featuring bespoke quality and entirely
tailor-made design according to each owner’s
wishes. The newly arrived hosted a special Art
Vernissage on board. A series of six works of
art, curated by Shih Yun Yeo, an independent
Singapore-based abstract expressionist painter
was available for guests to enjoy throughout the
Show, and a meeting with the artist herself was
available during Sanlorenzo’s media event and
VVIP cocktail party.
ABSOLUTE 58 FLY
The award winning Absolute 58 Fly arises from
the union between ergonomics and technology.
In this yacht, the values of the biggest luxury
motor yachts find an exciting implementation.
The IPS-800 systems and the celebrated
Absolute hull ensure low consumption,
maneuverability, silent movement, reliability,
in order to offer to sea-lovers a seagoing
experience guided by pleasure and safety on
all sides. The comfort expresses itself through
a space optimised in every detail, studied to
host seven guests with a maximum capacity
of fourteen people. Nothing can be left to the
chance when the aim is always reaching for
the absolute.
SINGAPORE YACHT SHOW POST SHOW REPORT 25PRINCESS P55
From the moment you step aboard, luxurious
space is a constant companion. A timelessly
elegant exterior profile is fused with ingenious
interior layout solutions to deliver one of the most
technically advanced and spaciously proportioned
flybridge yachts on the water. Below, expansive
hull windows create a sense of constant forward
motion while generously flooding the interior
with light. This oasis of calm can then be
propelled to a top speed approaching 33 knots,
and all with nimble composure. Magnificent
refinement and performance, in equal measure.
MARITIMO 51
The Maritimo M51 combines breathtaking
performance and impressive features embodied
in the unmistakable Maritimo design – a
genuine long-range luxury motor yacht for
those looking for space, comfort and power.
The first thing you will notice is it loses
none of the Maritimo hallmarks: the aft bi-
fold doors, internal staircase to the enclosed
flybridge (with fold out sofa option) and the
walk around decks to the forward end of the
windscreen. Maritimo’s advanced hull design
and race-bred technology ensure superb balance,
poise and fuel efficiency without compromise.
26 SINGAPORE YACHT SHOW POST SHOW REPORTBENETEAU
OCEANIS 51.1
Presented as an Asia Premiere, the new Beneteau
Oceanis 51.1 registered high interest from visitors
at the Show, each impressed by the new hull
design and increased interior spaces on board.
The Beneteau Oceanis 51.1 is truly a sailor’s yacht.
This sailing yacht’s new and improved design
has three configurations for the private cruiser,
the perfect charter yacht or the competitive
sailor. There are 700 individual options the
Owner can select ensuring that each Oceanis
51.1 is as individual as its Owner. The newly
designed stepped hull from Olivier Racocoupeau
improves sailing performance as well as
increasing internal space, making it the most
spacious yacht in the category. Elegant modern
finishes with brushed oak joinery and a clean deck
plan makes her a very attractive family cruiser.
LAGOON 50
The latest model by Lagoon with the Lagoon
50, proves to be the trendsetter of a new
generation in the fleet. With her new visual
identity, catamaran lovers will appreciate
the generous volumes and panoramic views,
more than ever enhanced. On the Show’s first
day, the Lagoon 50 Asia Premiere was sold and
will be soon cruising around Thailand. The yacht
impressed visitors with big living spaces, several
smart features and new interior by Nauta Design
with new walnut wood and upgraded upholstery.
27 SINGAPORE YACHT SHOW POST SHOW REPORT SINGAPORE YACHT SHOW POST SHOW REPORT 27FOUNTAINE PAJOT
MY44
This compact catamaran was voted the 2018
European Power Boat of the Year. Catamarans
are gaining worldwide appeal and the MY44
is leading the pack. A 6.61 metre beam
generates enormous internal usable space
and when combined with a clever hull design,
it makes for a serious cruising boat. The
external entertainment and relaxation spaces
meld into the internal living spaces and there
are even options for a hydraulic swim platform.
OPEN 40
SUNREEF POWER
The Open 40 Sunreef Power is a serious piece of
equipment. Designed as a day boat to either support
a superyacht or for the avid watersports lover, this
catamaran has the power to get you where you want
to be. The back deck opens up like origami to vast
sun lounges which hide cavernous storage for seabobs,
dive equipment, fishing equipment and anything else
you could ever want to enjoy a day on the water. The
Open 40 Sunreef Power is fully customisable. The
bow houses dining space and can be used to install a
comfortable cabin, depending on the selected layout.
Hulls can accommodate big storage, a bathroom,
and or a bed. The external galley, a large bar
module on the main deck, offers more than enough
space for a barbecue, sink, fridge and ice maker.
28 SINGAPORE YACHT SHOW POST SHOW REPORTYour partner in
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Give us a call and let’s talk about it.
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YACHT SHOW 6821
POST 1501
SHOW REPORT 29YACHT LIST YACHT BROKER BUILDER LOA(M) LA FAMILIA EASTWINDS AMELS 55 AQUAMARINA BURGESS ISA 47 LADY AZUL CAMPER AND NICHOLSONS HEESEN 40 HAPPY DAYS Y.CO/LEE MARINE FERRETTI GROUP - CUSTOM LINE 34 HYE SEAS II LUXURY YACHTING AZIMUT 32 PRINCESS 30M BOAT LAGOON YACHTING PRINCESS YACHTS 30 AZIMUT 27 METRI AZIMUT SINGAPORE AZIMUT 27 SEDNA PRINCESS YACHTS 27 MCY 86 SIMPSON MARINE MONTE CARLO YACHTS 26 FERRETTI 850 HONG SEH MARINE FERRETTI GROUP 25 GRANOCEAN 80 GRANOCEAN 24 FERRETTI 780 HONG SEH MARINE FERRETTI GROUP 23 RIVA 76 PERSEO HONG SEH MARINE FERRETTI GROUP 23 SANLORENZO SL78 SIMPSON MARINE SAN LORENZO 23 DA VINCHI 2 MONTE CARLO YACHTS 23 PRINCESS 75MY BOAT LAGOON YACHTING PRINCESS YACHTS 22 RIVIERA 75 REEL TORQUE RIVIERA 22 HV VEGA 22 FERRETTI 700 HONG SEH MARINE FERRETTI GROUP 21 MCY 70 SIMPSON MARINE MONTE CARLO YACHTS 21 PRINCESS P68 BOAT LAGOON YACHTING PRINCESS YACHTS 20 LADY QUIKGLOW YMPL CUSTOM CATAMARAN 20 PRINCESS 68 BOAT LAGOON YACHTING PRINCESS YACHTS 20 PRINCESS S65 BOAT LAGOON YACHTING PRINCESS YACHTS 19 PRIME TIME LUXURY YACHTING LAGOON CATAMARANS 19 NOMAD 65 PROMARINE GULF CRAFT 19 LAGOON 630 SIMPSON MARINE LAGOON CATAMARANS 19 PRINCESS P62 BOAT LAGOON YACHTING PRINCESS YACHTS 18 PRINCESS P60 BOAT LAGOON YACHTING PRINCESS YACHTS 18 MONTE CARLO 6 SIMPSON MARINE BENETEAU 18 ABSOLUTE 58 FLY CARS AND YACHTS ABSOLUTE 17 LADY QUIKGLOW 2 YMPL FAIRLINE 17 AZIMUT 54 FLY AZIMUT SINGAPORE AZIMUT 16 PRINCESS P55 BOAT LAGOON YACHTING PRINCESS YACHTS 16 FERRETTI 550 HONG SEH MARINE FERRETTI GROUP 16 RIVIERA 54 REEL TORQUE RIVIERA 16 LEOPARD 51 POWER LEOPARD LEOPARD CATAMARANS 15 PALM BEACH 52 PALM BEACH PALM BEACH 15 MARITIMO 51 SG BOATING MARITIMO 15 MERIDIAN 55 SG BOATING MERIDIAN 15 BENETEAU 51.1 SIMPSON MARINE BENETEAU 15 BENETEAU GRAND TOUR- SIMPSON MARINE BENETEAU 15 ISMO 46 SIMPSON MARINE LAGOON CATAMARANS 15 LAGOON 50 MARINA YACHTS AZIMUT 15 SZ SEDNA BOAT LAGOON YACHTING JEANNEAU 14 JEANNEAU 440 GRAND BANKS GRAND BANKS 14 GRAND BANKS 44 HONG SEH MARINE FERRETTI GROUP 14 30 SINGAPORE YACHT SHOW POST SHOW REPORT
YACHT BROKER BUILDER LOA(M)
LEOPARD 45 SAIL LEOPARD LEOPARD CATAMARANS 14
FOUNTAINE PAJOT MY44 MULTIHULL SOLUTIONS FOUNTAINE PAJOT 14
AZIMUT 43 ATLANTIS AZIMUT SINGAPORE AZIMUT 13
AZIMUT 43 MAGELLANO AZIMUT SINGAPORE AZIMUT 13
AZIMUT 43 ATLANTIS AZIMUT SINGAPORE AZIMUT 13
CRANCHI 43 HONG SEH MARINE CRANCHI 13
LEOPARD 43 POWER LEOPARD LEOPARD CATAMARANS 13
LEOPARD 43 LUXURY YACHTING LEOPARD CATAMARANS 13
AQUILLA 44 SIMPSON MARINE AQUILA POWER CATAMARANS 13
LEOPARD 40 SAIL LEOPARD LEOPARD CATAMARANS 12
SEALINE 40 LUXURY YACHTING SEALINE 12
RULIN LUXURY YACHTING FERRETTI 12
LE TARA LUXURY YACHTING ALASKA 12
GRACEFULLY LUXURY YACHTING LAGOON CATAMARANS 12
FOUNTAINE PAJOT LUCIA 40 MULTIHULL SOLUTIONS FOUNTAINE PAJOT 12
RIVERA 40 REEL TORQUE RIVIERA 12
LAGOON 42 SIMPSON MARINE LAGOON CATAMARANS 12
SUNREEF OPEN 40 SUNREEF SUNREEF 12
XIAO LIN MARINA YACHTS LAGOON 12
CERERA MOTIF MARINA YACHTS MARITIMO 12
AXOPAR 37 DERANI YACHTS AXOPAR 11
DEEP IMPACT 34 DEEP IMPACT 11
JEANNEAU 30 SG BOATING JEANNEAU 10
STERLING 30 TRUE LEASING HACKER BOATS 10
TIGER TOO MARINA YACHTS PRINCESS 10
FIESTA TOO MARINA YACHTS PRINCESS 10
E-WAVES 2 TBSA 10
ATLANTIS TBSA SEA RAY 10
JEANNEAU 349 BOAT LAGOON YACHTING JEANNEAU 9
MERRY FISHER 895 BOAT LAGOON YACHTING JEANNEAU 9
MERRY FISHER 895 BOAT LAGOON YACHTING JEANNEAU 9
BOSTON WHALER 315 CONQUEST HONG SEH MARINE BOSTON WHALER 9
CRUSIER 30 CRUSIER YACHTS 9
AXOPAR 28 DERANI YACHTS AXOPAR 8
STERLING 26 TRUE LEASING HACKER BOATS 8
SAFYNA TBSA RINKER 8
GRADY WHITE 236 MBR GRADY WHITE 7
VORTEX 2430VRX NAUTICAL HABITAT VORTEX 7
RABOLO 242 NAUTICAL HABITAT RABOLA 7
MOJO TBSA SEA RAY 7
FOUR WINNS 235 BENETEAU FOUR WINNS 6
BOSTON WHALER 210 HONG SEH MARINE BOSTON WHALER 6
CABO 22 REEL TORQUE CABO 6
SEA RAY SG BOATING SEA RAY 6
SINGAPORE YACHT SHOW POST SHOW REPORT 31ON-WATER EXHIBITORS 32 SINGAPORE YACHT SHOW POST SHOW REPORT
SINGAPORE YACHT SHOW POST SHOW REPORT 33
EAST & WEST PAVILION
EXHIBITORS
ANGLO-EASTERN
YACHT SERVICES
34 SINGAPORE YACHT SHOW POST SHOW REPORTTRITON
SUBMARINES
SINGAPORE YACHT SHOW POST SHOW REPORT 35NORTH PAVILION
EXHIBITORS
BC Design
Hannover, Germany
JEWELS
ROMA
SOUTH EAST ASIA
®
36 SINGAPORE YACHT SHOW POST SHOW REPORTESPLANADE & RETAIL VILLAGE
EXHIBITORS
ESPLANADE
RETAIL VILLAGE
SINGAPORE YACHT SHOW POST SHOW REPORT 37TESTIMONIALS
“With sales of a 76ft Riva, 45ft Ferretti, 32ft Boston Whaler and a
“On top of the exceptional results with our Sanlorenzo
few brokerage boats following a successful event, the Singapore
brand, we also sold a new Lagoon catamaran and an
Yacht Show is becoming more important as the yachting lifestyle
Aquila Power Cat during the show itself, and followed
grows exponentially in South East Asia. We’ve seen more quality
this up with a number of other sales as a result of
visitors this year as compared to previous years. No doubt the Show
SYS. This has unquestionably been the best Singapore
is special to all of us in the industry as it allows us to showcase all
Yacht Show for us yet, and we have exhibited at every
the yacht brands we represent in one location and brings visitors
single edition. We look forward to being back in 2019!”
from the whole region to one place.”
Richard Allen,
Edward Tan,
Group Sales Director,
Executive Director,
Simpson Marine Hong Seh
“SUTL and ONE°15 Marina Sentosa Cove is proud
and honoured to have been the venue host for the
Singapore Yacht Show since its inception in 2011. As
a key pioneer partner, we are delighted to showcase
our award-winning modern marina infrastructure and
warm ONE°15 hospitality through this spectacular
yachting lifestyle event.”
Arthur Tay,
Executive Director and CEO,
SUTL Enterprise
“Sunbrella brand has been a proud sponsor of the Singapore Yacht
“We sold two display boats and met many more Show for a number of years. We are delighted that the Show has
potential buyers. As first-time exhibitors, it was a very become one of the most significant events in the region, each year we
good show and experience for us.” are able to build on from previous years or network and partnerships
throughout Asia Pacific. We are looking forward to SYS 2019.”
Sunny Slaughter,
Director, Simon Gatliff,
Nereyda Marine Regional Sales Manager,
Sunbrella“A good end to the Singapore Yacht Show
with 4 Leopards handed over in just over
a month: the Leopard 40, Leopard 45
and two Leopard 51 Powercats. More to
come!”
Kit Chotithamaporn,
Yacht Sales Manager – Asia,
Leopard Catamarans
“Of all the boat shows we do, the Singapore Yacht Show is the biggest producer of leads
for us. Having participated for the last 5 years, I must say the 2018 show has been the
biggest and the best one yet for Boat Lagoon Yachting. We brought in our largest line-up
of yachts, featuring both the Princess and Jeanneau models. We are very impressed with
the organisation of the Show itself, and especially the number and quality of visitors.”
Rico Stapel,
Head of Charter,
Boat Lagoon Yachting
“The Singapore Yacht Show is a great opportunity to understand how the yacht
market in Asia is developing and the 2018 edition gave us plenty of chances to engage
with our customers.”
Alexander Tesch,
Director, Marine & Offshore,
MTU
“We are very happy with the Singapore
Yacht Show, it has been the premier Show
in Asia for quite some time now. It simply
is a must-attend event in the region. There
has been so much growth in terms of
the scale of the show, with an enormous
atmosphere and presence of many big
yachts. For business to business and
business to client branding, we think it is
very worthwhile for us to be here.”
Bart J. Kimman,
Commercial Director,
Camper & Nicholsons Asia“We always do well in Singapore, and this has
been one of the best boat shows of all. We have
now sold six boats from SYS 2018, five of them to
new clients we met there, and we still have a lot
more contacts to pursue.”
Alister Brunskill,
Singapore Country Head,
Princess Yachts South East Asia
“The Singapore Yacht Show 2018 was a fantastic event for our brand.
It gave us a good platform to meet the right target audience with an
interest in fine jewellery. SYS had a great crowd throughout the 4 days,
with a good variety of different demographics.”
Saagar Mehta,
Director,
Infiniti Jewels Pte Ltd
“This year was the first time I attended the Singapore Yacht Show
and Asia Pacific Superyacht Conference. It was very educational and
enlightening for me, especially as I am working on a marina resort project
in Gili Gede, Indonesia. I am definitely coming back next year as a sponsor
or exhibitor.”
Berwin Tanco,
Managing Director,
Powder Bay Marina Resort Gili Gede
“It was our first time participating at the Singapore
Yacht Show and the response to our two Hacker
Craft boats and rental services was very positive.
It was a fantastic show with great ambience and
we had a lot of visitors at our Esplanade booth.”
Kachorn Chiaravanont,
President,
True Leasing Co., Ltd“The 2018 Singapore Yacht Show has
“SYS 2018 has been a fantastically successful platform for launching Sanlorenzo in
been a great platform for us to connect
Singapore and Southeast Asia. A Sanlorenzo 78 was sold during the show, with a second
with existing clients whilst meeting new
order under contract immediately afterwards. We are now finalising contracts on two
people from the yachting industry. The
more production yachts and two superyachts with new clients we met at the show.
show was very well organised and the
Based on the success this year, we are hoping to have three of our larger yachts on display
daily events gave the show a very lively
in an even bigger line-up for SYS 2019. Clearly the market’s appetite is strong and the
atmosphere.”
Yacht Show here is fostering it.”
Wiebke Bokelmann-Ratha,
Nick Stratton,
Sales Area Manager,
Sanlorenzo Sales Manager for Asia,
Sevenstar Yacht Transport
Simpson Marine
FROM VISITORS “The Singapore Yacht Show has been a big success for us and we are very happy to
be here. We sold a Sunreef 50 Amber Limited Edition on the first day of the show
and we had a good number of visitors here at the stand, who are very interested in
“This is the best edition of the Singapore our boats. SYS has become an important annual event for Sunreef Yachts and we
Yacht Show I have ever attended. It was include the show as part of our boat show schedule every year.”
very well-organised.”
Artur Połoczański,
Visitor from Malaysia, met at the Floating PR Manager,
Leisure Hub Sunreef Yachts
“We thoroughly enjoyed our time at the
Singapore Yacht Show, which displayed the
finest superyachts and international yacht
brands. As newcomers to the yachting
industry, the show provided a platform to
meet industry experts and like-minded
visitors. Our main interest was to meet
yacht charter brands to learn more about
the various chartering options.”
SINGAPORE YACHT SHOW POST SHOW REPORT 41
Visitor from Hong KongMARKETING & PR
SYS is the main marketing platform in Asia Pacific for the world’s This year’s marketing campaign delivered 360° consumer
leading yachting and boating brands. Our marketing team is engagement through different mass media channels (newspapers,
constantly seeking to increase awareness of the show and our magazines, and broadcast). We developed a global, integrated
clients. For this edition, emphasis was placed on attracting more marketing strategy, incorporating targeted e-newsletters, social
visitors and industry from North Asia, and China in particular. This media posting, print advertising, the SYS website, supported by a
was done through a mix of direct communication and strategic comprehensive media outreach programme via our appointed PR
partnerships with select media as well as trade associations. agents in Singapore and Hong Kong.
PR VALUE COVERAGE
TOTAL PR VALUE
SGD 7,282,394
LOCAL 25%
REGIONAL 53% 150
PRINT 31% INTERNATIONAL SOCIAL MEDIA
ONLINE 36% POSTS 33% INTERNATIONAL
BROADCAST 29%
SOCIAL MEDIA 5% 36% REGIONAL
300 31% LOCAL
ARTICLES
Above
60 million
Reach
PRESS EVENTS
TO LAUNCH YACHTS AND PRODUCTS
10+ BRANDS
HELD THEIR TO SHOWCASE NEW INITIATIVES
TARGETING THE ASIAN MARKET
PRESS EVENTS
AT THE SHOW
TO PRESENT COMPANY EXPANSION PLANS
OR STRATEGIC DEVELOPMENTS
42 SINGAPORE YACHT SHOW POST SHOW REPORTMEDIA PARTNERS
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FULL ENGLISH TEXT
MONTHLY INTERNATIONAL YACHTING MAGAZINE
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MONTHLY INTERNATIONAL YACHTING MAGAZINE
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SINGAPORE YACHT SHOW POST SHOW REPORT 63
SINGAPORE YACHT SHOW POST SHOW REPORT 43COLLATERALS
DEDICATED
SYS WEBSITE
OFFICIAL
SHOW GUIDE
SHOW
INVITES
DIGITAL
BANNERS
44 SINGAPORE YACHT SHOW POST SHOW REPORTBANNER
ADVERTISING
SHOW MAP
ON SITE
SIGNAGE
SINGAPORE YACHT SHOW POST SHOW REPORT 45MEDIA COVERAGE
MAGAZINE
THE 8TH SINGAPORE YACHT SHOW POST SINGAPORE YACHT SHOW
SINGAPORE
the brokers, dealers and manufacturers
on the docks felt that visitors were
enjoying all the activities the Show had to
YACHT SHOW
offer. There was certainly a happy mood
around the booths when some of the
brands started to announce on-site sales.
as the Number One
Sunreef Yachts reported the sale of a 50
Amber Limited Edition – one of only 10
scheduled to ever be produced – on the
very first day. Similarly, Simpson Marine
sold a Lagoon 50 on the second day and
an Aquila 36 on the last day of the show,
BOAT SHOW IN ASIA
whilst Princess Yachts reported the sale
of a 68-footer outright, with contracts out
for another four boats.
S
The eighth edition of SYS welcomed more than 15,000 visitors INGAPORE, 24 April 2018 – SPECTACULAR PREMIERES AND
The sounding of the horns ANNOUNCED SALES
and over 90 yachts and superyachts, including 14 World and Asia premieres of nearly 100 yachts and This year’s line-up hit new milestones
boats at 8pm on Sunday with the most prominent local industry
REPORED BY SIN GAPORE YAC HT SHOW 15th April signalled the players and leading international brands
close of the most successful run of the showcasing their products for the first
Singapore Yacht Show (SYS) yet. In its time in Asia. A total of 14 vessels made
8th edition, SYS welcomed over 15,000 their way to Singapore for their debut
visitors over the course of the four-day during the Show.
event at ONE˚15 Marina in Sentosa Cove,
all of whom were potential buyers and Simpson Marine returned to SYS for the
charterers hailing from all around Asia. eighth year in a row with the biggest
display – a total of 11 boats in their show
Andy Treadwell, CEO of organiser fleet, including the premiere of Beneteau
Singapore Yacht Events explained, 51.1, Beneteau Grand Tourismo 50,
“Singapore is the geographical hub of Sanlorenzo 78 and Lagoon 50. Alongside
an enormous region that is poised to them was an impressive showcase of
become the third destination for the 10 boats from Boat Lagoon Yachting,
yachting and superyachting world, after importer and distributor for Princess YACHT TOYS AND LIVE
the Mediterranean and Caribbean. The Yachts, presented for the first time in Asia DEMONSTRATIONS
potential for a burgeoning yachting the hydro-dynamic Princess 30M and the The Floating Leisure Hub, a dedicated
industry in a space stretching from spacious Princess 55. area for boating enthusiasts and
Phuket to the Pacific is almost limitless.
watersports fans located in the heart
Asia has the cruising grounds and In partnership with Hong Seh Marine, of the Show, was packed with the latest
the scenery, and a whole rainbow the Ferretti Group showcased six yachts, recreational watercraft and luxury
of different cultures, that can 2 be two of which made their regional debut retailers. Visitors joined a bumper
marketed to existing yacht owners as a – Riva Perseo 76 and Ferretti 780, part of schedule of live demonstrations,
new destination, and to potential yacht the Tai He Ban collection, a special new exhilarating sea trials, prize giveaways,
owners from Asia as a new lifestyle. All it range specifically customized to meet and evening networking events. The
takes to make it happen is support from the needs of the Asian market. Additional Interactive Demo on Demand – with
the various regional governments.” premiers included the extra-wide Grande SUP, kayaking, fishing simulator, and
27 Metri by Italian yacht builder Azimut boating basics demonstrations – was a
In addition to the yachts and Yachts, French-built Fountain Pajot MY major draw.
superyachts on water, visitors were
THE PEAK HONG
44 by Australian-Thai company Multihull
treated to a glamorous programme Solutions, and the Open 40 by luxury www.singaporeyachtshow.com
of yacht parties, networking events, catamaran manufacturer Sunreef.
gourmet food and jewellery stalls, pop- Absolute 58 Fly, Palm Beach 52 and
up bars and high-end entertainment.
KONG MAGAZINE
Maritimo 51 were also presented for the
The Show was a sparkling affair which first time in Asia.
proved conclusively that yachting in Asia
is on the up and that SYS continues to With plenty of sunshine and despite a
be an unrivalled event in the region. couple of showers on Friday and Sunday,
60 Luxury Chartering | Issue Two Luxury Chartering | Issue Two 61
LUXURY CHARTERING
MAGAZINE
Family Office & Yacht Management
YACHT INVESTOR
© Reel Productions
© Reel Productions
YACHT INVESTOR
MAGAZINE
© Reel Productions
© Reel Productions
© Reel Productions
The eighth edition of the
T
he Singapore yacht Show will take place 12-15 April 2018 All That Glitters
at ONE˚15 Marina in Sentosa Cove. The celebratory “All That Glitters” Sentosa Ball, opens the social
Singapore Yacht Show (SYS), This year will see an expanding line-up of superyachts
and boating brands at Asia’s biggest boat show, along with
proceedings. Held in the Grand Ballroom of the W Singapore at
Sentosa on Thursday 12 April, this will be a fun and glamourous
Asia’s leading yachting and a social calendar replete with glamorous parties, networking events
and high-end entertainment. In an impressive array of regional debuts,
evening bringing together the world’s leading yachting personalities,
Asia’s most influential people, yacht owners, and industry captains in
on-water luxury lifestyle Boat Lagoon Yachting, Simpson Marine, Hong Seh Marine, Azimut,
ProMarine, and Multihull Solutions, to name but a few, will all unveil
an extravagantly stylish setting.
show, is set to take place new models. Asia Pacific Superyacht Conference
Also taking place the same week is the Show’s industry conference:
once again at ONE˚15 Floating Leisure Hub
The Floating Leisure Hub is a dedicated area for the new and the
the Asia Pacific Superyacht Conference (APSC). APSC is the region’s
main industry platform for leisure marine professionals to gather
Marina in Sentosa Cove. We experieced watersport lovers. It will be one of the most anticipated
new features of SYS 2018, located in the center of the Show. Visitors
insights into critical market issues and important updates on regional
government regulations. The two-day event attracts an audience of
take a look at what’s in store will have the chance to see the latest water toys and recreational boats
in action and don’t miss the bumper-schedule of live demonstrations,
government representatives, leading yacht builders and shipyards,
brokerage firms, marina developers and yacht management and
at Asia’s biggest boat show.
SOCIAL MEDIA
sea trials, prize give-aways and evening parties. service companies.
Family Office & Yacht Management Management Legal Analysis Profile www.yachtinvestor.com 43°
46 SINGAPORE YACHT SHOW POST SHOW REPORTONLINE
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SINGAPORE YACHT SHOW POST SHOW REPORT 47ASIA PACIFIC SUPERYACHT CONFERENCE The Asia Pacific Superyacht Conference (APSC) is the region’s only industry platform for leisure marine professionals to come together and exchange insights into critical market issues. The 2018 programme featured keynote presentations and interactive discussions on industry-driven growth initiatives, charter regulations, High Net Worth Individual (HNWI) marketing, tackling the problem of plastics in the ocean and assessing the future of the luxury yacht market. Co-located with the annual Singapore Yacht Show, this two- day event attracts a high-quality audience of government representatives, leading yacht builders and shipyards, brokerage firms, marina developers and yacht management and service companies. APSC is the region’s one stop source of great thought leadership and networking. 48 SINGAPORE YACHT SHOW POST SHOW REPORT
PROFESSIONAL
INDUSTRY
MULTIPASS
The Professional Industry Multipass offers complete access to
all B2B aspects of the Singapore Yacht Show and is designed for
those looking to maximise business opportunities in the growing
marine industry in Asia. The pass entitles you to exclusive branding
in the Singapore Yacht Show Website and Show Guide along
with access to 6 days of conferences, workshops and networking
events. It is the perfect opportunity to meet new clients and build
your professional network of suppliers and distributors.
SINGAPORE YACHT SHOW POST SHOW REPORT 49SAVE THE DATE
LIVE THE LIFE
11–14 APRIL 2019
ONE°15 MARINA SENTOSA COVE
SINGAPORE
For enquiries about participating
in SYS 2019, please contact
info@singaporeyachtshow.com
or +65 6304 7950Sunbrella® is a registered trademark of Glen Raven, Inc.
FA D E P R O O F / E A S Y C A R E / B L E AC H C L E A N A B L E
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