POST SHOW REPORT - Singapore Yacht Show

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POST SHOW REPORT - Singapore Yacht Show
POST SHOW REPORT
POST SHOW REPORT - Singapore Yacht Show
POST SHOW REPORT - Singapore Yacht Show
POST SHOW REPORT - Singapore Yacht Show
MESSAGE FROM THE CEO
This year was the eighth edition of the Singapore Yacht Show, yet
it still feels like we’ve only just begun. I think this is because we all
still feel a sense of excitement that there is so much undeveloped
potential here in Asia - we want to see the yachting industry develop
and flourish, but we also want to see the extraordinarily beautiful
ASEAN region develop as a high-end yacht tourism destination.
Singapore is at its epicenter - rightly seen as “the Monaco of the
East” with the added benefit of a beautiful tropical coastal setting.
Exhibitors, clients and visitors alike all love this place. They love the
efficiency, safety and familiarity of the world-class infrastructure
and international culture here, which is perfectly reflected in the
ONE°15 Marina Sentosa Cove setting.

Every year our Yacht Show grows more significant on the
international boat show calendar, and has established itself as the
principal marketing platform in Asia for the global yachting industry.
We are proud to have an increasingly impressive display of nearly all
the major boat brands and their local or regional dealers at the show
each year - nearly 100 examples of their stunning sail and power
yachts and water craft of all shapes and sizes, with a record number        The mission of our team and the purpose behind the Singapore
of world or Asia premieres.                                                 Yacht Show has changed somewhat over the last few years. We
                                                                            are lobbying and working closely with various governments in the

“Superyacht charter is                                                      ASEAN economic community to promote this region as an alternative
                                                                            winter destination for the global fleet of 5,000 or so superyachts
what would really drive                                                     that are virtually all based in the Mediterranean in the summer. We
                                                                            want some of them to turn left at the end of the summer season
the growth of the whole                                                     and come to visit Asia for a change in the winter – a lot of them

industry in Asia - big boats                                                would like to do so, and if they were allowed to charter here, they
                                                                            would. The cost of bringing a superyacht half way round the world
and little boats alike.”                                                    and running it here for a season can easily be several million dollars
                                                                            – so most owners won’t come if they can’t rent the yacht out when
Significantly, we also had many of the world’s best-known custom            they’re not using it, to cover some of that cost.
superyacht builders present. Because while all boating is a healthy,
active outdoor lifestyle that is, easy to do and available to everyone      Thailand has announced that they are preparing to make the
– we have boats in the show to meet any budget, no matter how               necessary tax and immigration regulation changes. If we can get
big or small - it’s superyacht tourism that would instigate change          Indonesia, which has some of the biggest and most beautiful cruising
in this region. It would bring exceptionally significant income and         grounds in the world, to also allow foreign yachts to charter without
prosperity to local businesses and communities, as well as revenues         having to be imported, then the tremendous economic impact
for governments, job creation, and inward investment.                       would be felt region-wide - and throughout the global industry.

2   SINGAPORE YACHT SHOW POST SHOW REPORT
POST SHOW REPORT - Singapore Yacht Show
“Developing a superyacht
charter market in Asia
would bring the highest
spending tourism sector
in the world to the region,
with all its associated highly
positive global PR.”

                                                                       – and thus a new generation of yacht tourists would be born. This
                                                                       would be a huge boost to the whole industry here – big boats and
                                                                       small boats alike.

                                                                       As every year, on behalf of the whole team at SYS, I would like to
                                                                       thank our exhibitors, who invest significant sums of money to bring
                                                                       their boats to Singapore for the visiting public to enjoy – some are
                                                                       shipped out specially from the builders in Europe - as well as our
                                                                       generous and loyal sponsors, without whom the yacht show just
                                                                       couldn’t happen. Our main sponsors this year were MTU, RUAG
Singapore is the business capital right in the middle of ASEAN, and    Aviation, Cosmo Holistic Wellness, Sunbrella, Equilibria Capital
the owners of the big yachts are big businessmen - and they will all   Investment, and Sevenstar Yacht Transport. The Singapore Tourism
want to come here to do business.                                      Board and Sentosa Cove have been partners and sponsors from
                                                                       the very beginning, as have ONE°15 Marina, our venue host – my
With a new opportunity to charter yachts right on their doorstep,      grateful thanks to you all.
more and more affluent people from China and all over this hugely
wealthy region would be more easily tempted to try it out – and thus   Andy Treadwell
a new generation of yacht tourists would be born. This would be a      CEO and Founder

For enquiries about participating in SYS 2019,
please contact info@singaporeyachtshow.com or +65 6304 7950
                                                                                                        SINGAPORE YACHT SHOW POST SHOW REPORT   3
POST SHOW REPORT - Singapore Yacht Show
CONTENTS
                THE SHOW                              38 TESTIMONIALS
         6       OVERVIEW OF THE SINGAPORE
                 YACHT SHOW 2018

        8        FACTS & FIGURES
                                                           MARKETING & PR
       12        KEY ACTIVITIES
                                                      42   KEY FIGURES

                SPONRSORS &                           43   MEDIA PARTNERS

                PARTNERS                              44   COLLATERALS

      16        OFFICIAL SPONSORS & PARTNERS          46   MEDIA COVERAGE

      19        SUPPORTING PARTNERS

               YACHTS ON SHOW                         48 ASIA PACIFIC
      21        SUPERYACHT HIGHLIGHTS                    SUPERYACHT
      23        ASIA PREMIERES                           CONFERENCE &
      30        YACHT LIST                               PROFESSIONAL
                                                         INDUSTRY
                EXHIBITORS                               MULTIPASS
      32         ON WATER

      34         EAST WEST PAVILION

      36         NORTH PAVILION

      37         ESPLANADE & RETAIL VILLAGE

CONTRIBUTING PHOTOGRAPHERS: CAROLYN STROVER, ADRI-
AN THOO, GARETH GAY SEN MIN, YEO MING HUI, ANDY HO,
ONE°15 MARINA, SENTOSA COVE, BLUEIPROD, GUY NOWELL

4   SINGAPORE YACHT SHOW POST SHOW REPORT
POST SHOW REPORT - Singapore Yacht Show
POST SHOW REPORT - Singapore Yacht Show
OVERVIEW OF THE 2018
SINGAPORE YACHT SHOW
The Singapore Yacht Show (SYS) 2018 was more than just a boat show. It
was a marine lifestyle event with something for everyone aspiring to own or
rent a boat, a yacht, superyacht, a luxury boat - or just wanting to learn more
about the yachting lifestyle. With a distinct focus on bringing the latest and
best to the market, SYS 2018 really was the must-attend event of the year.
POST SHOW REPORT - Singapore Yacht Show
The main attraction was, of course, the superyachts and luxury        However, it was when it came to party time that the Singapore Yacht
boats on display. More than 90 vessels hailed from the Netherlands,   Show really excelled; with nearly 60 separate events, gatherings,
England, Italy, France, Australia, North America, South Africa        forums, lunches and yacht parties, visitors definitely weren’t stuck
and China, some of which were making their debut in Asia.             with nothing to do come nightfall. The peak of the social calendar
                                                                      was The Sentosa Ball held on Thursday 12 April at the W Singapore –
If seeing is not enough then a visit to the Floating Leisure Hub on   Sentosa Cove, a sparkling evening of glitz and glamour which proved
the marina was sure to satisfy anyone’s watersport cravings. This     so popular that next year’s event is already on the drawing board.
interactive space gave guests the opportunity to try out the newest
water toys, tenders and equipment on the market. Newcomers            There was much to see and many to meet for those who spent
to the on-water lifestyle could also speak with professionals         the four days with us at the Singapore Yacht Show this year.
who were on hand to guide them on their boating journey.

On land, visitors were treated to a jam-packed schedule of            For enquiries about participating in SYS
activities at the Luxury Lifestyle Pavilion, Superyacht Builder       2019, please contact
Pavilion, VIP Lounge, Gin and Wine Festival, Boardwalk                info@singaporeyachtshow.com
Retail Village, Art Soirees and the Kids Creative Workshops.          or +65 6304 7950
POST SHOW REPORT - Singapore Yacht Show
FACTS & FIGURES
    VISITORS

                                             36%

15,700+     PARTICIPANTS
                                                 OF VISITORS
                                             C-SUITE EXECUTIVES
                                                                  15.4%
                                                                  VISITOR GROWTH
                                            OR BUSINESS OWNERS       SINCE 2016

    YACHTS & WATERCRAFT

                      100+
         YACHTS, BOATS & WATER-
            CRAFT ON DISPLAY

                              23                              14
                     SUPERYACHTS                         ASIA PREMIERES

8   SINGAPORE YACHT SHOW POST SHOW REPORT
BRANDS

                                                                                              ELECTRONICS/
                                                        OTHERS                                FOOD & BEVERAGE

                                          YACHT                         7%     8%                           FINE ARTS/
                                     EQUIPMENT/                                                             FABRICS/
                                       SERVICES                                                             LUXURY GOODS

                                                                        176
                                                                  21%                17%

                                                                  14%    BRANDS       6%

10,000SQM
                                          YACHT                                                             PRIVATE
                                      BUILDERS/                                                             AVIATION/
                                      SHIPYARDS                         22%    6%                           TRANSPORTATION

                                                  YACHT BROKERS                              REAL ESTATE

ON-LAND & ON-WATER
 EXHIBITION SPACE                                   NUMBER OF BRANDS INCREASED
                                                        BY 17.3% SINCE 2017

GEOGRAPHICAL BREAKDOWN OF EXHIBITORS & VISITORS
 EXHIBITORS (%)   VISITORS (%)

                                                       21%                                    33%
             6%
                                                  11%                                           42%
             3%

                                                                      REST OF
                                                                  ASIA PACIFIC
                                 EUROPE
AMERICAS
                                                                                              40%
                                                                                               39%
                                                  5%

                                                                  SINGAPORE

                                 REST OF
                                 WORLD

                                                                              SINGAPORE YACHT SHOW POST SHOW REPORT   9
VISITORS BY INDUSTRY

                                                                                   GOVERNMENT/TRADE
                                     OTHERS                                        OFFICE & ASSOCIATION

                                                         12%    10%
                                                                                           FINANCE/LEGAL
                                                                      14%
         YACHT SERVICES                           18%

                                                                       13%                   LIFESTYLE/SOCIAL
                                                   13%
            YACHT PARTS/                                   8%   12%
             ACCESSORIES

                  YACHT BUILDERS/                                                     YACHT BROKERS
             DESIGNERS/SHIPYARDS

     WHAT ARE OUR VISITORS INTERESTED IN?

          44%                                   42%                   37%                        26%
        BOATS UNDER                          LIFESTYLE/SOCIAL         YACHTS FOR               YACHTS OVER
        24M FOR SALE                             ELEMENTS              CHARTER                 24M FOR SALE

         CARS &                                                                             PRIVATE AVIATION
      NON -YACHTING                             MARINE                 TENDERS
                                                SERVICES                                      PRODUCTS &
     LUXURY PRODUCTS                                                    & TOYS                  SERVICES

          20%                                   13%                   12%                          11%

10   SINGAPORE YACHT SHOW POST SHOW REPORT
SINGAPORE YACHT SHOW POST SHOW REPORT   11
KEY
ACTIVITIES
The 2018 Social Calendar was jam-
packed with both on-land and on-water
events ranging from cocktail receptions
to watersport demonstrations. Here are
the highlights of the four days, which
allowed SYS’ buyers and sellers to
connect in sophisticated surroundings.

12   SINGAPORE YACHT SHOW POST SHOW REPORT
ALL THAT
                            GLITTERS
The Sentosa Ball was the pinnacle of the Singapore
Yacht Show’s Social Calendar. Held on Thursday 12 April
at the W Singapore – Sentosa Cove, it marked the return
of this black-tie event, where Asia’s top influencers
came together with the world’s yachting leaders. The
occasion allowed guests to celebrate the glamorous side
of the Asian yachting scene, with a dazzling evening of
cocktails, haute cuisine, high fashion and great company.
The event also raised funds for The Biosphere Foundation
and their work in rehabilitating Asia Pacific’s oceans.

                                     REGAL
                                     NIGHT
Back by popular demand after two successful
previous editions, Regal Night was another social
highlight at SYS 2018. It was an exclusive evening
of networking and entertainment on the rooftop of
ONE°15 Marina Club. Boating lifestyle-seekers, with
many flying in especially from China, now recognize
SYS as the principal platform for exploring Asia’s
most comprehensive selection of yachting brands.

                                 YACHT
                               PARTIES
It wouldn’t be a yacht show without a yacht party -
and this year, there were private cocktail parties and
festivities galore each night. Parties like the Poland
Shoik held on Lady Quik Glow went on well into the
night and really captured the festive yachting spirit.

                                                            SINGAPORE YACHT SHOW POST SHOW REPORT   13
BOARDWALK
                                             RETAIL
                                             THERAPY
                                             For guests wanting to take home something
                                             from the Show, this year saw the addition of the
                                             Boardwalk Retail Village along the public esplanade.
                                             Stretching from Quayside Isle to ONE°15 Marina
                                             Sentosa Cove, it showcased lifestyle goods with a
                                             more accessible price-point and was accompanied
                                             by a range of mouth-watering food and beverages.

                                             GIN AND WINE
                                             FESTIVAL
                                             Situated on the esplanade with an uninterrupted view
                                             of the yachts, this year’s Gin and Wine Festival was
                                             the perfect way to round off your day at the Show.
                                             Guests were invited to sample a variety of gin-based
                                             concoctions or fine wines from around the globe, whilst
                                             plotting their next big buy.

                                             SUPERCAR
                                             PARADE
                                             SYS wasn’t just about the superyachts. And the
                                             lion dancers weren’t the only things roaring at this
                                             year’s show, as a parade of Lamborghinis and Ferraris
                                             descended on the Show on Saturday and Sunday
                                             respectively. Sitting proudly on the esplanade,
                                             they were a spectacle that excited all the senses.

14   SINGAPORE YACHT SHOW POST SHOW REPORT
FLOATING
                             LEISURE
                                 HUB
When guests wanted to do more than just admire the
yachts and luxury boats on display, they headed over
to the Floating Leisure Hub on C/D Dock to try out the
latest marine toys. It was a chance to get hands (and
feet!) on the latest watersports equipment, watch
professional demonstrations and speak with key
industry players about starting your boating lifestyle.

             REJUVENATING
                    YOGA
    It’s not all about the champagne and caviar. In 2018
 we piloted a programme to broaden our VIP attendees’
    experience at the Show. Wellness as the new status
   symbol is fast replacing other signifiers of affluence
  in the luxury lifestyle sector. Together with Yoga Plus,
    we selected an exclusive list of affluent participants
           to experience morning Yoga on board the top
                                          deck of a yacht.

                            CREATIVE
                                KIDS
Yachting has always been an activity for the whole
family, but sometimes even budding pirates need some
downtime, which is where the Singapore Yacht Show’s
Kids Creative Workshops came in. Held from Friday
to Sunday in the Luxury Lifestyle Pavilion, children
were entertained so their parents were free to roam
the Show and discover all that yachting has to offer.

                                                             SINGAPORE YACHT SHOW POST SHOW REPORT   15
OFFICIAL SPONSORS
AND PARTNERS
The success of any show is dependent on a strong relationship with its partners and stakeholders, and the Singapore Yacht
Show is no different. We here at the SYS have worked incredibly hard to become an established fixture on the international
boat show calendar, a feat which would not have been possible without the support of our partners.

Each year, every partner, old and new, brings an additional note of excellence to the Show. From services suppliers to beverage
companies, it is the sum of these parts that add up to a greater whole.

     OFFICIAL CAPTAIN’S LOUNGE PARTNER            WELLNESS PARTNER           PRIVATE AVIATION PARTNER         MARINA RESORT PARTNER

          OFFICIAL CANVAS PARTNER                CONFERENCE PARTNER                    VENUE HOST                    VENUE HOST

           HELD IN            SUPPORTED BY          OFFICIAL HOTEL PARTNER   OFFICIAL POWER AND TEMPERATURE    OFFICIAL BUREAU PARTNER
                                                                               CONTROL SOLUTIONS PROVIDER

        OFFICIAL VIP LOUNGE                  OFFICIAL BEER PARTNER            OFFICIAL VIP LOUNGE             OFFICIAL LUXURY PARTNER
        FURNITURE PARTNER                                                       WINE PARTNER

                         SUPPORTING ASSOCIATIONS

16   SINGAPORE YACHT SHOW POST SHOW REPORT
VIP LOUNGE PARTNER     OFFICIAL BICYCLE PARTNER          OFFICIAL CATERING PARTNER            OFFICIAL FLORISTRY PARTNER

 OFFICIAL CLOSING PARTY   OFFICIAL TICKETING AND                 HOTEL PARTNER                       HOTEL PARTNER
    VENUE PARTNER          PAYMENTS PARTNER

    HOTEL PARTNER              HOTEL PARTNER              PREFERRED AIRLINE PARTNER                OFFICIAL GIN PARTNER

OFFICIAL WHISKY PARTNER    PARTY WINE PARTNER                 DRINKS PARTNER                     OFFICIAL WATER PARTNER

  LOUNGE PARTNER          AFTER PARTY VENUE                OFFICIAL COFFEE PARTNER              OFFICIAL ICE CREAM PARTNER

OFFICIAL BUGGY PARTNER      OFFICIAL TENDER PARTNER                 SHOW PARTNER                       SHOW PARTNER

  OFFICIAL LADIES WEAR      SHOW PARTNER             SHOW PARTNER       OFFICIAL YOGA PARTNER        OFFICIAL KIDS CLUB

                                                                                                SINGAPORE YACHT SHOW POST SHOW REPORT   17
SUPPORTING
PARTNERS
Each year the Singapore Yacht Show works closely with various local, regional and international organisations and
associations, who help promote SYS to their members and clients and thus form a vital part of the success of the Show. A big
thank you to them for their continued support!

                                                W orld ils

                                                                                           SINGAPORE YACHT SHOW POST SHOW REPORT   19
YACHTS
ON SHOW
This year’s show attracted exceptionally strong representation from the
highest-profile dealers and the world’s leading yachting and boating
brands, many of whom chose SYS to present both regional and world
premieres. We are hugely grateful to them all for their continued
support and help in cementing SYS as the leading show in Asia!

20   SINGAPORE YACHT SHOW POST SHOW REPORT
M/Y LA FAMILIA
    With naval architecture by Tim Heywood, and
  built by the Dutch shipyard Amels, the 55 metre
(180 Ft.) LA FAMILIA was delivered in 2015 as the
yard’s limited edition 180 Ft. yacht. An impressive
            custom interior by Laura Sessa Design.

   LA FAMILIA is now offered for sale exclusively
      through EASTWIND YACHTS. This premier
   Amels is built to exceptionally high standards
                 for an experienced yacht owner.

                                                      M/Y AQUAMARINA
                                                      Built in 2006 by ISA Yachts, with exterior styling
                                                      by Walter Francini and a sophisticated interior
                                                      by Cristiano Gatto, AQUAMARINA presents in
                                                      immaculate condition.

                                                      AQUAMARINA offers sleek lines and an eye-
                                                      catching metallic turquoise hull, her neat lines and
                                                      compact look hide an extremely spacious interior.
                                                      In total, 12 guests are accommodated over six
                                                      cabins in a configuration of a spacious master
                                                      complete with office, an equally impressive VIP
                                                      cabin plus a further four guests cabins finished
                                                      with en suite bathrooms. Her exterior deck space
                                                      offers ample options for al fresco dining in a tri
                                                      deck layout. Most impressive of all is the upper
                                                      deck where 360-degree views are offered.

                                                      AQUAMARINA is exclusively for sale through
                                                      Burgess.

                                                                             SINGAPORE YACHT SHOW POST SHOW REPORT   21
M/Y LADY AZUL
       This elegant and comfortable 39.4 metre motor
       yacht, custom built in 2001 by Heesen and was
       completely refitted in 2015. The impressive leisure
       and entertainment facilities make her an ideal
       charter yacht for socializing and entertaining with
       family and friends. She accommodates up to 10
       guests in five luxurious staterooms comprising one
       full-beam owner’s suite located on the main deck,
       two double VIP staterooms and two twin guest
       cabins on the lower deck.

       Her unique Amphibian Iguana tender is one of
       only two in Asia and cruises at speeds up to 30
       knots on water. Furthermore, LADY AZUL has
       a beach club with inflatable pontoons and an
       extensive range of water toys providing you a fun-
       filled charter.

                                                             M/Y HAPPY DAYS
                                                             Semi-custom built by CRN, HAPPY DAYS has been
                                                             carefully designed down to the finest detail. Her
                                                             interior is the result of various collaborations with
                                                             the best Italian brands and incorporates a range of
                                                             prestigious woods, fabrics and leathers. The 34.2
                                                             metre motor yacht offers comfortable onboard
                                                             living with a bright and spacious 45 square metre
                                                             main salon and accommodation for up to 14 guests
                                                             in 5 generous ensuite staterooms.

                                                             Twin 2,800hp MTU engines power HAPPY DAYS
                                                             to cruise at 23 knots and reach a top speed of 27
                                                             knots. Combined with her large sun deck with
                                                             spa pool and sunpads, she is the perfect yacht for
                                                             hopping from island to island in style and comfort.

22   SINGAPORE YACHT SHOW POST SHOW REPORT
ASIA
PREMIERES
PRINCESS 30M
This 30 metre superyacht is designed and
handcrafted by English builder, Princess Yachts.
She is a contemporary superyacht with
generous use of glass throughout. Her sundeck
is a welcoming space complete with jacuzzi and
sunbeds. On the main deck, the owner enjoys
panoramic views in a forward-facing stateroom.
With over 50 years of boat building excellence to
their name, the Princess 30M typifies everything
we have come to expect from her builder.

                                                    AZIMUT GRANDE
                                                    27 METRI
                                                    This yacht is a shining gem which makes Azimut
                                                    Yachts’ offer even brighter and more precious.
                                                    The leading Italian brand set a new trend in the
                                                    wide body segment: up to five cabins with sleek
                                                    and sporty styling, the biggest living areas in
                                                    the category thanks to carbon fiber construction
                                                    and signature interior features which propose
                                                    an absolutely contemporary interpretation of
                                                    the new “Italian Renaissance”, bringing a new
                                                    language to boat interior design.

                                                                        SINGAPORE YACHT SHOW POST SHOW REPORT   23
FERRETTI FY780
     TAI HE BAN EDITION
      Ferretti Group’s new flybridge yacht, Ferretti
      780, is the natural heir in the 75-foot category
      inheriting many of the successful features of
      models launched over the past three years, to
      which new and important elements have been
      added in a continuation of cutting-edge solutions.

      A collaboration between Ferretti’s engineering
      specialists and Studio Zuccon International – the
      Ferretti FY780 is a sleek, aerodynamic, stylish yacht
      which will delight even the most fastidious owner.

                                                              RIVA 76’ PERSEO
                                                              The new 76’ Perseo immediately strikes the eye for
                                                              its sporty yet stylish features, further enhanced
                                                              by its well-known Moon Grey metal silver – a
                                                              colour that dominates the seas and found in
                                                              both the hull and superstructure. The Riva 76’
                                                              Perseo is a collaboration between Officina Italiana
                                                              Design (OID) and Ferretti Group’s Engineering
                                                              Department.

                                                              Riva 76’ Perseo is a culmination of the brand’s
                                                              173-year-old history and the latest contributor in a
                                                              history of masterpieces.

24   SINGAPORE YACHT SHOW POST SHOW REPORT
SANLORENZO SL78
Awarded the Best Exterior Design by World Yacht
Trophies, the Sanlorenzo SL78 was presented at
her Southeast Asia Premiere at the Show. The
Sanlorenzo SL78 is a mini superyacht in her own
rights featuring bespoke quality and entirely
tailor-made design according to each owner’s
wishes. The newly arrived hosted a special Art
Vernissage on board. A series of six works of
art, curated by Shih Yun Yeo, an independent
Singapore-based abstract expressionist painter
was available for guests to enjoy throughout the
Show, and a meeting with the artist herself was
available during Sanlorenzo’s media event and
VVIP cocktail party.

                                                   ABSOLUTE 58 FLY
                                                   The award winning Absolute 58 Fly arises from
                                                   the union between ergonomics and technology.
                                                   In this yacht, the values of the biggest luxury
                                                   motor yachts find an exciting implementation.
                                                   The IPS-800 systems and the celebrated
                                                   Absolute hull ensure low consumption,
                                                   maneuverability, silent movement, reliability,
                                                   in order to offer to sea-lovers a seagoing
                                                   experience guided by pleasure and safety on
                                                   all sides. The comfort expresses itself through
                                                   a space optimised in every detail, studied to
                                                   host seven guests with a maximum capacity
                                                   of fourteen people. Nothing can be left to the
                                                   chance when the aim is always reaching for
                                                   the absolute.

                                                                       SINGAPORE YACHT SHOW POST SHOW REPORT   25
PRINCESS P55
      From the moment you step aboard, luxurious
      space is a constant companion. A timelessly
      elegant exterior profile is fused with ingenious
      interior layout solutions to deliver one of the most
      technically advanced and spaciously proportioned
      flybridge yachts on the water. Below, expansive
      hull windows create a sense of constant forward
      motion while generously flooding the interior
      with light. This oasis of calm can then be
      propelled to a top speed approaching 33 knots,
      and all with nimble composure. Magnificent
      refinement and performance, in equal measure.

                                                              MARITIMO 51
                                                             The Maritimo M51 combines breathtaking
                                                             performance and impressive features embodied
                                                             in the unmistakable Maritimo design – a
                                                             genuine long-range luxury motor yacht for
                                                             those looking for space, comfort and power.

                                                             The first thing you will notice is it loses
                                                             none of the Maritimo hallmarks: the aft bi-
                                                             fold doors, internal staircase to the enclosed
                                                             flybridge (with fold out sofa option) and the
                                                             walk around decks to the forward end of the
                                                             windscreen. Maritimo’s advanced hull design
                                                             and race-bred technology ensure superb balance,
                                                             poise and fuel efficiency without compromise.

26   SINGAPORE YACHT SHOW POST SHOW REPORT
BENETEAU
        OCEANIS 51.1
        Presented as an Asia Premiere, the new Beneteau
        Oceanis 51.1 registered high interest from visitors
        at the Show, each impressed by the new hull
        design and increased interior spaces on board.
        The Beneteau Oceanis 51.1 is truly a sailor’s yacht.
        This sailing yacht’s new and improved design
        has three configurations for the private cruiser,
        the perfect charter yacht or the competitive
        sailor. There are 700 individual options the
        Owner can select ensuring that each Oceanis
        51.1 is as individual as its Owner. The newly
        designed stepped hull from Olivier Racocoupeau
        improves sailing performance as well as
        increasing internal space, making it the most
        spacious yacht in the category. Elegant modern
        finishes with brushed oak joinery and a clean deck
        plan makes her a very attractive family cruiser.

                                                               LAGOON 50
                                                               The latest model by Lagoon with the Lagoon
                                                               50, proves to be the trendsetter of a new
                                                               generation in the fleet. With her new visual
                                                               identity, catamaran lovers will appreciate
                                                               the generous volumes and panoramic views,
                                                               more than ever enhanced. On the Show’s first
                                                               day, the Lagoon 50 Asia Premiere was sold and
                                                               will be soon cruising around Thailand. The yacht
                                                               impressed visitors with big living spaces, several
                                                               smart features and new interior by Nauta Design
                                                               with new walnut wood and upgraded upholstery.

27   SINGAPORE YACHT SHOW POST SHOW REPORT                                       SINGAPORE YACHT SHOW POST SHOW REPORT   27
FOUNTAINE PAJOT
                                                             MY44
                                                             This compact catamaran was voted the 2018
                                                             European Power Boat of the Year. Catamarans
                                                             are gaining worldwide appeal and the MY44
                                                             is leading the pack. A 6.61 metre beam
                                                             generates enormous internal usable space
                                                             and when combined with a clever hull design,
                                                             it makes for a serious cruising boat. The
                                                             external entertainment and relaxation spaces
                                                             meld into the internal living spaces and there
                                                             are even options for a hydraulic swim platform.

     OPEN 40
     SUNREEF POWER
     The Open 40 Sunreef Power is a serious piece of
     equipment. Designed as a day boat to either support
     a superyacht or for the avid watersports lover, this
     catamaran has the power to get you where you want
     to be. The back deck opens up like origami to vast
     sun lounges which hide cavernous storage for seabobs,
     dive equipment, fishing equipment and anything else
     you could ever want to enjoy a day on the water. The
     Open 40 Sunreef Power is fully customisable. The
     bow houses dining space and can be used to install a
     comfortable cabin, depending on the selected layout.
     Hulls can accommodate big storage, a bathroom,
     and or a bed. The external galley, a large bar
     module on the main deck, offers more than enough
     space for a barbecue, sink, fridge and ice maker.

28    SINGAPORE YACHT SHOW POST SHOW REPORT
Your partner in
power, heating
and cooling
Whatever your needs, we’ve got it covered. We do more than rent
power, heating and cooling equipment. Our experience and expertise
is the perfect partner for progress. Whatever industry you’re in, we
work with you to make sure you’ve got the power and ambient
conditions your people and processes need.

Give us a call and let’s talk about it.

Specialist in power, heating and cooling.

                                            Visit   aggreko.com      Call
                                                              SINGAPORE         +65
                                                                        YACHT SHOW    6821
                                                                                   POST        1501
                                                                                        SHOW REPORT 29
YACHT LIST
  YACHT                           BROKER                  BUILDER                        LOA(M)

  LA FAMILIA                      EASTWINDS               AMELS                           55
  AQUAMARINA                      BURGESS                 ISA                             47
  LADY AZUL                       CAMPER AND NICHOLSONS   HEESEN                          40
  HAPPY DAYS                      Y.CO/LEE MARINE         FERRETTI GROUP - CUSTOM LINE    34
  HYE SEAS II                     LUXURY YACHTING         AZIMUT                          32
  PRINCESS 30M                    BOAT LAGOON YACHTING    PRINCESS YACHTS                 30
  AZIMUT 27 METRI                 AZIMUT SINGAPORE        AZIMUT                           27
  SEDNA                                                   PRINCESS YACHTS                  27
  MCY 86                          SIMPSON MARINE          MONTE CARLO YACHTS              26
  FERRETTI 850                    HONG SEH MARINE         FERRETTI GROUP                  25
  GRANOCEAN 80                                            GRANOCEAN                       24
  FERRETTI 780                    HONG SEH MARINE         FERRETTI GROUP                  23
  RIVA 76 PERSEO                  HONG SEH MARINE         FERRETTI GROUP                  23
  SANLORENZO SL78                 SIMPSON MARINE          SAN LORENZO                     23
  DA VINCHI 2                                             MONTE CARLO YACHTS              23
  PRINCESS 75MY                   BOAT LAGOON YACHTING    PRINCESS YACHTS                 22
  RIVIERA 75                      REEL TORQUE             RIVIERA                         22
  HV VEGA                                                                                 22
  FERRETTI 700                    HONG SEH MARINE         FERRETTI GROUP                   21
  MCY 70                          SIMPSON MARINE          MONTE CARLO YACHTS               21
  PRINCESS P68                    BOAT LAGOON YACHTING    PRINCESS YACHTS                 20
  LADY QUIKGLOW                   YMPL                    CUSTOM CATAMARAN                20
  PRINCESS 68                     BOAT LAGOON YACHTING    PRINCESS YACHTS                 20
  PRINCESS S65                    BOAT LAGOON YACHTING    PRINCESS YACHTS                  19
  PRIME TIME                      LUXURY YACHTING         LAGOON CATAMARANS                19
  NOMAD 65                        PROMARINE               GULF CRAFT                       19
  LAGOON 630                      SIMPSON MARINE          LAGOON CATAMARANS                19
  PRINCESS P62                    BOAT LAGOON YACHTING    PRINCESS YACHTS                  18
  PRINCESS P60                    BOAT LAGOON YACHTING    PRINCESS YACHTS                  18
  MONTE CARLO 6                   SIMPSON MARINE          BENETEAU                         18
  ABSOLUTE 58 FLY                 CARS AND YACHTS         ABSOLUTE                         17
  LADY QUIKGLOW 2                 YMPL                    FAIRLINE                         17
  AZIMUT 54 FLY                   AZIMUT SINGAPORE        AZIMUT                           16
  PRINCESS P55                    BOAT LAGOON YACHTING    PRINCESS YACHTS                  16
  FERRETTI 550                    HONG SEH MARINE         FERRETTI GROUP                   16
  RIVIERA 54                      REEL TORQUE             RIVIERA                          16
  LEOPARD 51 POWER                LEOPARD                 LEOPARD CATAMARANS               15
  PALM BEACH 52                   PALM BEACH              PALM BEACH                       15
  MARITIMO 51                     SG BOATING              MARITIMO                         15
  MERIDIAN 55                     SG BOATING              MERIDIAN                         15
  BENETEAU 51.1                   SIMPSON MARINE          BENETEAU                         15
  BENETEAU GRAND TOUR-            SIMPSON MARINE          BENETEAU                         15
  ISMO 46                         SIMPSON MARINE          LAGOON CATAMARANS                15
  LAGOON 50                       MARINA YACHTS           AZIMUT                           15
  SZ SEDNA                        BOAT LAGOON YACHTING    JEANNEAU                         14
  JEANNEAU 440                    GRAND BANKS             GRAND BANKS                      14
  GRAND BANKS 44                  HONG SEH MARINE         FERRETTI GROUP                   14

30 SINGAPORE YACHT SHOW POST SHOW REPORT
YACHT                        BROKER                 BUILDER                             LOA(M)

LEOPARD 45 SAIL              LEOPARD                LEOPARD CATAMARANS                    14
FOUNTAINE PAJOT MY44         MULTIHULL SOLUTIONS    FOUNTAINE PAJOT                       14
AZIMUT 43 ATLANTIS           AZIMUT SINGAPORE       AZIMUT                                13
AZIMUT 43 MAGELLANO          AZIMUT SINGAPORE       AZIMUT                                13
AZIMUT 43 ATLANTIS           AZIMUT SINGAPORE       AZIMUT                                13
CRANCHI 43                   HONG SEH MARINE        CRANCHI                               13
LEOPARD 43 POWER             LEOPARD                LEOPARD CATAMARANS                    13
LEOPARD 43                   LUXURY YACHTING        LEOPARD CATAMARANS                    13
AQUILLA 44                   SIMPSON MARINE         AQUILA POWER CATAMARANS               13
LEOPARD 40 SAIL              LEOPARD                LEOPARD CATAMARANS                    12
SEALINE 40                   LUXURY YACHTING        SEALINE                               12
RULIN                        LUXURY YACHTING        FERRETTI                              12
LE TARA                      LUXURY YACHTING        ALASKA                                12
GRACEFULLY                   LUXURY YACHTING        LAGOON CATAMARANS                     12
FOUNTAINE PAJOT LUCIA 40     MULTIHULL SOLUTIONS    FOUNTAINE PAJOT                       12
RIVERA 40                    REEL TORQUE            RIVIERA                               12
LAGOON 42                    SIMPSON MARINE         LAGOON CATAMARANS                     12
SUNREEF OPEN 40              SUNREEF                SUNREEF                               12
XIAO LIN                     MARINA YACHTS          LAGOON                                12
CERERA MOTIF                 MARINA YACHTS          MARITIMO                              12
AXOPAR 37                    DERANI YACHTS          AXOPAR                                11
DEEP IMPACT 34                                      DEEP IMPACT                           11
JEANNEAU 30                  SG BOATING             JEANNEAU                              10
STERLING 30                  TRUE LEASING           HACKER BOATS                          10
TIGER TOO                    MARINA YACHTS          PRINCESS                              10
FIESTA TOO                   MARINA YACHTS          PRINCESS                              10
E-WAVES 2                    TBSA                                                         10
ATLANTIS                     TBSA                   SEA RAY                               10
JEANNEAU 349                 BOAT LAGOON YACHTING   JEANNEAU                              9
MERRY FISHER 895             BOAT LAGOON YACHTING   JEANNEAU                              9
MERRY FISHER 895             BOAT LAGOON YACHTING   JEANNEAU                              9
BOSTON WHALER 315 CONQUEST   HONG SEH MARINE        BOSTON WHALER                         9
CRUSIER 30                                          CRUSIER YACHTS                        9
AXOPAR 28                    DERANI YACHTS          AXOPAR                                8
STERLING 26                  TRUE LEASING           HACKER BOATS                          8
SAFYNA                       TBSA                   RINKER                                8
GRADY WHITE 236              MBR                    GRADY WHITE                            7
VORTEX 2430VRX               NAUTICAL HABITAT       VORTEX                                 7
RABOLO 242                   NAUTICAL HABITAT       RABOLA                                 7
MOJO                         TBSA                   SEA RAY                                7
FOUR WINNS 235               BENETEAU               FOUR WINNS                            6
BOSTON WHALER 210            HONG SEH MARINE        BOSTON WHALER                         6
CABO 22                      REEL TORQUE            CABO                                  6
SEA RAY                      SG BOATING             SEA RAY                               6

                                                                      SINGAPORE YACHT SHOW POST SHOW REPORT   31
ON-WATER
EXHIBITORS

32   SINGAPORE YACHT SHOW POST SHOW REPORT
SINGAPORE YACHT SHOW POST SHOW REPORT   33
EAST & WEST PAVILION
EXHIBITORS
                                             ANGLO-EASTERN
                                             YACHT SERVICES

34   SINGAPORE YACHT SHOW POST SHOW REPORT
TRITON
SUBMARINES

       SINGAPORE YACHT SHOW POST SHOW REPORT   35
NORTH PAVILION
EXHIBITORS

                                             BC Design
                                                Hannover, Germany
                                                                           JEWELS

                                                                    ROMA

                                               SOUTH EAST ASIA

                                                                       ®

36   SINGAPORE YACHT SHOW POST SHOW REPORT
ESPLANADE & RETAIL VILLAGE
EXHIBITORS
ESPLANADE

RETAIL VILLAGE

                     SINGAPORE YACHT SHOW POST SHOW REPORT   37
TESTIMONIALS

                                                            “With sales of a 76ft Riva, 45ft Ferretti, 32ft Boston Whaler and a
“On top of the exceptional results with our Sanlorenzo
                                                            few brokerage boats following a successful event, the Singapore
brand, we also sold a new Lagoon catamaran and an
                                                            Yacht Show is becoming more important as the yachting lifestyle
Aquila Power Cat during the show itself, and followed
                                                            grows exponentially in South East Asia. We’ve seen more quality
this up with a number of other sales as a result of
                                                            visitors this year as compared to previous years. No doubt the Show
SYS. This has unquestionably been the best Singapore
                                                            is special to all of us in the industry as it allows us to showcase all
Yacht Show for us yet, and we have exhibited at every
                                                            the yacht brands we represent in one location and brings visitors
single edition. We look forward to being back in 2019!”
                                                                              from the whole region to one place.”

                    Richard Allen,
                                                                                        Edward Tan,
                 Group Sales Director,
                                                                                     Executive Director,
                   Simpson Marine                                                        Hong Seh

“SUTL and ONE°15 Marina Sentosa Cove is proud
and honoured to have been the venue host for the
Singapore Yacht Show since its inception in 2011. As
a key pioneer partner, we are delighted to showcase
our award-winning modern marina infrastructure and
warm ONE°15 hospitality through this spectacular
              yachting lifestyle event.”

                     Arthur Tay,
             Executive Director and CEO,
                  SUTL Enterprise

                                                            “Sunbrella brand has been a proud sponsor of the Singapore Yacht
“We sold two display boats and met many more                Show for a number of years. We are delighted that the Show has
potential buyers. As first-time exhibitors, it was a very   become one of the most significant events in the region, each year we
          good show and experience for us.”                 are able to build on from previous years or network and partnerships
                                                               throughout Asia Pacific. We are looking forward to SYS 2019.”
                   Sunny Slaughter,
                       Director,                                                       Simon Gatliff,
                    Nereyda Marine                                                Regional Sales Manager,
                                                                                         Sunbrella
“A good end to the Singapore Yacht Show
with 4 Leopards handed over in just over
a month: the Leopard 40, Leopard 45
and two Leopard 51 Powercats. More to
                 come!”

         Kit Chotithamaporn,
      Yacht Sales Manager – Asia,
         Leopard Catamarans

                                              “Of all the boat shows we do, the Singapore Yacht Show is the biggest producer of leads
                                              for us. Having participated for the last 5 years, I must say the 2018 show has been the
                                              biggest and the best one yet for Boat Lagoon Yachting. We brought in our largest line-up
                                              of yachts, featuring both the Princess and Jeanneau models. We are very impressed with
                                               the organisation of the Show itself, and especially the number and quality of visitors.”

                                                                                   Rico Stapel,
                                                                                Head of Charter,
                                                                              Boat Lagoon Yachting

                                              “The Singapore Yacht Show is a great opportunity to understand how the yacht
                                              market in Asia is developing and the 2018 edition gave us plenty of chances to engage
                                                                              with our customers.”

                                                                                  Alexander Tesch,
                                                                            Director, Marine & Offshore,
                                                                                        MTU

“We are very happy with the Singapore
Yacht Show, it has been the premier Show
in Asia for quite some time now. It simply
is a must-attend event in the region. There
has been so much growth in terms of
the scale of the show, with an enormous
atmosphere and presence of many big
yachts. For business to business and
business to client branding, we think it is
     very worthwhile for us to be here.”

           Bart J. Kimman,
         Commercial Director,
       Camper & Nicholsons Asia
“We always do well in Singapore, and this has
been one of the best boat shows of all. We have
now sold six boats from SYS 2018, five of them to
new clients we met there, and we still have a lot
            more contacts to pursue.”

                 Alister Brunskill,
             Singapore Country Head,
         Princess Yachts South East Asia

                                                        “The Singapore Yacht Show 2018 was a fantastic event for our brand.
                                                        It gave us a good platform to meet the right target audience with an
                                                        interest in fine jewellery. SYS had a great crowd throughout the 4 days,
                                                                      with a good variety of different demographics.”

                                                                                     Saagar Mehta,
                                                                                         Director,
                                                                                 Infiniti Jewels Pte Ltd

                                                        “This year was the first time I attended the Singapore Yacht Show
                                                        and Asia Pacific Superyacht Conference. It was very educational and
                                                        enlightening for me, especially as I am working on a marina resort project
                                                        in Gili Gede, Indonesia. I am definitely coming back next year as a sponsor
                                                                                        or exhibitor.”

                                                                                    Berwin Tanco,
                                                                                  Managing Director,
                                                                           Powder Bay Marina Resort Gili Gede

“It was our first time participating at the Singapore
Yacht Show and the response to our two Hacker
Craft boats and rental services was very positive.
It was a fantastic show with great ambience and
  we had a lot of visitors at our Esplanade booth.”

              Kachorn Chiaravanont,
                    President,
               True Leasing Co., Ltd
“The 2018 Singapore Yacht Show has
                                             “SYS 2018 has been a fantastically successful platform for launching Sanlorenzo in
 been a great platform for us to connect
                                             Singapore and Southeast Asia. A Sanlorenzo 78 was sold during the show, with a second
 with existing clients whilst meeting new
                                             order under contract immediately afterwards. We are now finalising contracts on two
 people from the yachting industry. The
                                             more production yachts and two superyachts with new clients we met at the show.
 show was very well organised and the
                                             Based on the success this year, we are hoping to have three of our larger yachts on display
 daily events gave the show a very lively
                                             in an even bigger line-up for SYS 2019. Clearly the market’s appetite is strong and the
               atmosphere.”
                                                                         Yacht Show here is fostering it.”

       Wiebke Bokelmann-Ratha,
                                                                                  Nick Stratton,
         Sales Area Manager,
                                                                        Sanlorenzo Sales Manager for Asia,
       Sevenstar Yacht Transport
                                                                                 Simpson Marine

  FROM VISITORS                                “The Singapore Yacht Show has been a big success for us and we are very happy to
                                               be here. We sold a Sunreef 50 Amber Limited Edition on the first day of the show
                                               and we had a good number of visitors here at the stand, who are very interested in
“This is the best edition of the Singapore     our boats. SYS has become an important annual event for Sunreef Yachts and we
Yacht Show I have ever attended. It was                 include the show as part of our boat show schedule every year.”
           very well-organised.”
                                                                                 Artur Połoczański,
Visitor from Malaysia, met at the Floating                                          PR Manager,
              Leisure Hub                                                         Sunreef Yachts

“We thoroughly enjoyed our time at the
Singapore Yacht Show, which displayed the
finest superyachts and international yacht
brands. As newcomers to the yachting
industry, the show provided a platform to
meet industry experts and like-minded
visitors. Our main interest was to meet
yacht charter brands to learn more about
       the various chartering options.”

                                                                                          SINGAPORE YACHT SHOW POST SHOW REPORT   41
         Visitor from Hong Kong
MARKETING & PR
SYS is the main marketing platform in Asia Pacific for the world’s     This year’s marketing campaign delivered 360° consumer
leading yachting and boating brands. Our marketing team is             engagement through different mass media channels (newspapers,
constantly seeking to increase awareness of the show and our           magazines, and broadcast). We developed a global, integrated
clients. For this edition, emphasis was placed on attracting more      marketing strategy, incorporating targeted e-newsletters, social
visitors and industry from North Asia, and China in particular. This   media posting, print advertising, the SYS website, supported by a
was done through a mix of direct communication and strategic           comprehensive media outreach programme via our appointed PR
partnerships with select media as well as trade associations.          agents in Singapore and Hong Kong.

     PR VALUE                                       COVERAGE

               TOTAL PR VALUE

            SGD 7,282,394
                                                                       LOCAL 25%
                                                            REGIONAL 53%                         150
         PRINT                           31%             INTERNATIONAL                      SOCIAL MEDIA
        ONLINE                             36%                                                 POSTS                    33% INTERNATIONAL
 BROADCAST                              29%
SOCIAL MEDIA           5%                                                                                             36% REGIONAL
                                                                                    300                             31% LOCAL
                                                                                   ARTICLES

                     Above
                  60 million
                     Reach

     PRESS EVENTS

                                                                              TO LAUNCH YACHTS AND PRODUCTS
                               10+ BRANDS
                               HELD THEIR                                             TO SHOWCASE NEW INITIATIVES
                                                                                      TARGETING THE ASIAN MARKET
                              PRESS EVENTS
                              AT THE SHOW
                                                                                             TO PRESENT COMPANY EXPANSION PLANS
                                                                                             OR STRATEGIC DEVELOPMENTS

42   SINGAPORE YACHT SHOW POST SHOW REPORT
MEDIA PARTNERS
Media
  Mediaand
         andpress
             pressplay
                    playaavital
                           vitalrole
                                 roleininhelping
                                          helpingto
                                                  topromote
                                                     promotethetheshow
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                                                                                     anaudience
                                                                                        audienceasaspossible,
                                                                                                     possible,especially
                                                                                                               especiallynew
                                                                                                                          newmarkets.
                                                                                                                              markets.We  Wewould
                                                                                                                                              wouldlike
                                                                                                                                                     like
totothank our Media  Partners   for their  ongoing  support is raising awareness   of the Singapore  Yacht Show  and the  possibilities that
     thank our Media Partners for their ongoing support in raising awareness of the Singapore Yacht Show and the possibilities that a growinga growing
yachting
  yachtingscene
           sceneininAsia
                     Asiacan
                          canbring.
                                bring.
                                                                  BARCHE
                                                                                                                                          ®

                                                                            FULL ENGLISH TEXT

                                                                                                MONTHLY INTERNATIONAL YACHTING MAGAZINE

                                                                                                                                              We sha re the same passion

                                                                  BARCHE
                                                                                                                                          ®

                                                                            FULL ENGLISH TEXT

                                                                                                MONTHLY INTERNATIONAL YACHTING MAGAZINE

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                                                                                                                                               环 球 新 势

                                                                                                                                                                           SINGAPORE YACHT SHOW POST SHOW REPORT 63
                                                                                                                                                                             SINGAPORE YACHT SHOW POST SHOW REPORT 43
COLLATERALS

                                                            DEDICATED
                                                           SYS WEBSITE

                                                            OFFICIAL
                                                          SHOW GUIDE

                                                SHOW
                                                INVITES

                                           DIGITAL
                                           BANNERS

44 SINGAPORE YACHT SHOW POST SHOW REPORT
BANNER
                    ADVERTISING

SHOW MAP

     ON SITE
     SIGNAGE

               SINGAPORE YACHT SHOW POST SHOW REPORT   45
MEDIA COVERAGE
                                                                                                                                                                                                                                                                                                                                                                                                                MAGAZINE
                                                                                                                                                                                                                                                                                                                               THE 8TH SINGAPORE YACHT SHOW                                                                                                                                                           POST SINGAPORE YACHT SHOW

                                                                                                                                                                                                                                                                                                                                                               SINGAPORE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   the brokers, dealers and manufacturers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   on the docks felt that visitors were
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   enjoying all the activities the Show had to

                                                                                                                                                                                                                                                                                                                                                              YACHT SHOW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   offer. There was certainly a happy mood
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   around the booths when some of the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   brands started to announce on-site sales.

                                                                                                                                                                                                                                                                                                                                       as the Number One
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Sunreef Yachts reported the sale of a 50
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Amber Limited Edition – one of only 10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   scheduled to ever be produced – on the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   very first day. Similarly, Simpson Marine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   sold a Lagoon 50 on the second day and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   an Aquila 36 on the last day of the show,

                                                                                                                                                                                                                                                                                                                                     BOAT SHOW IN ASIA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   whilst Princess Yachts reported the sale
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   of a 68-footer outright, with contracts out
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   for another four boats.

                                                                                                                                                                                                                                                                                                                                                                                                                      S
                                                                                                                                                                                                                                                                                                                                                     The eighth edition of SYS welcomed more than 15,000 visitors                   INGAPORE, 24 April 2018 –       SPECTACULAR PREMIERES AND
                                                                                                                                                                                                                                                                                                                                                                                                                                    The sounding of the horns       ANNOUNCED SALES
                                                                                                                                                                                                                                                                                                                                        and over 90 yachts and superyachts, including 14 World and Asia premieres                   of nearly 100 yachts and        This year’s line-up hit new milestones
                                                                                                                                                                                                                                                                                                                                                                                                                                    boats at 8pm on Sunday          with the most prominent local industry
                                                                                                                                                                                                                                                                                                                                                                                  REPORED BY SIN GAPORE YAC HT SHOW                 15th April signalled the        players and leading international brands
                                                                                                                                                                                                                                                                                                                                                                                                                      close of the most successful run of the       showcasing their products for the first
                                                                                                                                                                                                                                                                                                                                                                                                                      Singapore Yacht Show (SYS) yet. In its        time in Asia. A total of 14 vessels made
                                                                                                                                                                                                                                                                                                                                                                                                                      8th edition, SYS welcomed over 15,000         their way to Singapore for their debut
                                                                                                                                                                                                                                                                                                                                                                                                                      visitors over the course of the four-day      during the Show.
                                                                                                                                                                                                                                                                                                                                                                                                                      event at ONE˚15 Marina in Sentosa Cove,
                                                                                                                                                                                                                                                                                                                                                                                                                      all of whom were potential buyers and         Simpson Marine returned to SYS for the
                                                                                                                                                                                                                                                                                                                                                                                                                      charterers hailing from all around Asia.      eighth year in a row with the biggest
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    display – a total of 11 boats in their show
                                                                                                                                                                                                                                                                                                                                                                                                                      Andy Treadwell, CEO of organiser              fleet, including the premiere of Beneteau
                                                                                                                                                                                                                                                                                                                                                                                                                      Singapore Yacht Events explained,             51.1, Beneteau Grand Tourismo 50,
                                                                                                                                                                                                                                                                                                                                                                                                                      “Singapore is the geographical hub of         Sanlorenzo 78 and Lagoon 50. Alongside
                                                                                                                                                                                                                                                                                                                                                                                                                      an enormous region that is poised to          them was an impressive showcase of
                                                                                                                                                                                                                                                                                                                                                                                                                      become the third destination for the          10 boats from Boat Lagoon Yachting,
                                                                                                                                                                                                                                                                                                                                                                                                                      yachting and superyachting world, after       importer and distributor for Princess          YACHT TOYS AND LIVE
                                                                                                                                                                                                                                                                                                                                                                                                                      the Mediterranean and Caribbean. The          Yachts, presented for the first time in Asia   DEMONSTRATIONS
                                                                                                                                                                                                                                                                                                                                                                                                                      potential for a burgeoning yachting           the hydro-dynamic Princess 30M and the         The Floating Leisure Hub, a dedicated
                                                                                                                                                                                                                                                                                                                                                                                                                      industry in a space stretching from           spacious Princess 55.                          area for boating enthusiasts and
                                                                                                                                                                                                                                                                                                                                                                                                                      Phuket to the Pacific is almost limitless.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   watersports fans located in the heart
                                                                                                                                                                                                                                                                                                                                                                                                                      Asia has the cruising grounds and             In partnership with Hong Seh Marine,           of the Show, was packed with the latest
                                                                                                                                                                                                                                                                                                                                                                                                                      the scenery, and a whole rainbow              the Ferretti Group showcased six yachts,       recreational watercraft and luxury
                                                                                                                                                                                                                                                                                                                                                                                                                      of different cultures, that can 2 be          two of which made their regional debut         retailers. Visitors joined a bumper
                                                                                                                                                                                                                                                                                                                                                                                                                      marketed to existing yacht owners as a        – Riva Perseo 76 and Ferretti 780, part of     schedule of live demonstrations,
                                                                                                                                                                                                                                                                                                                                                                                                                      new destination, and to potential yacht       the Tai He Ban collection, a special new       exhilarating sea trials, prize giveaways,
                                                                                                                                                                                                                                                                                                                                                                                                                      owners from Asia as a new lifestyle. All it   range specifically customized to meet          and evening networking events. The
                                                                                                                                                                                                                                                                                                                                                                                                                      takes to make it happen is support from       the needs of the Asian market. Additional      Interactive Demo on Demand – with
                                                                                                                                                                                                                                                                                                                                                                                                                      the various regional governments.”            premiers included the extra-wide Grande        SUP, kayaking, fishing simulator, and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    27 Metri by Italian yacht builder Azimut       boating basics demonstrations – was a
                                                                                                                                                                                                                                                                                                                                                                                                                      In addition to the yachts and                 Yachts, French-built Fountain Pajot MY         major draw.
                                                                                                                                                                                                                                                                                                                                                                                                                      superyachts on water, visitors were

                                                                                                           THE PEAK HONG
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    44 by Australian-Thai company Multihull
                                                                                                                                                                                                                                                                                                                                                                                                                      treated to a glamorous programme              Solutions, and the Open 40 by luxury            www.singaporeyachtshow.com
                                                                                                                                                                                                                                                                                                                                                                                                                      of yacht parties, networking events,          catamaran manufacturer Sunreef.
                                                                                                                                                                                                                                                                                                                                                                                                                      gourmet food and jewellery stalls, pop-       Absolute 58 Fly, Palm Beach 52 and
                                                                                                                                                                                                                                                                                                                                                                                                                      up bars and high-end entertainment.

                                                                                                           KONG MAGAZINE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Maritimo 51 were also presented for the
                                                                                                                                                                                                                                                                                                                                                                                                                      The Show was a sparkling affair which         first time in Asia.
                                                                                                                                                                                                                                                                                                                                                                                                                      proved conclusively that yachting in Asia
                                                                                                                                                                                                                                                                                                                                                                                                                      is on the up and that SYS continues to        With plenty of sunshine and despite a
                                                                                                                                                                                                                                                                                                                                                                                                                      be an unrivalled event in the region.         couple of showers on Friday and Sunday,

                                                                                                                                                                                                                                                                                                                    60 Luxury Chartering | Issue Two                                                                                                                                                                    Luxury Chartering | Issue Two 61

                                                                                                                                                                                                                                                                                                                                                                                                          LUXURY CHARTERING
                                                                                                                                                                                                                                                                                                                                                                                                              MAGAZINE
Family Office & Yacht Management

                                                                                                                                                                                                                                                                                                                    YACHT INVESTOR
                                                                                                                                                                                                                                                                                               © Reel Productions
                                                                                                                                                                                                                                                                                               © Reel Productions

                                                                                                                                                                                                                                                                                                                                                       YACHT INVESTOR
                                                                                                                                                                                                                                                                                                                                                         MAGAZINE
                                                                                                                                                                                                                                                                                               © Reel Productions
                                             © Reel Productions

                                                                                                                                                                                                                                                                                               © Reel Productions

                                                                                                          The eighth edition of the
                                                                                                                                           T
                                                                                                                                                     he Singapore yacht Show will take place 12-15 April 2018         All That Glitters
                                                                                                                                                     at ONE˚15 Marina in Sentosa Cove.                                  The celebratory “All That Glitters” Sentosa Ball, opens the social
                                                                                                          Singapore Yacht Show (SYS),                   This year will see an expanding line-up of superyachts
                                                                                                                                                     and boating brands at Asia’s biggest boat show, along with
                                                                                                                                                                                                                      proceedings. Held in the Grand Ballroom of the W Singapore at
                                                                                                                                                                                                                      Sentosa on Thursday 12 April, this will be a fun and glamourous
                                                                                                          Asia’s leading yachting and      a social calendar replete with glamorous parties, networking events
                                                                                                                                           and high-end entertainment. In an impressive array of regional debuts,
                                                                                                                                                                                                                      evening bringing together the world’s leading yachting personalities,
                                                                                                                                                                                                                      Asia’s most influential people, yacht owners, and industry captains in
                                                                                                          on-water luxury lifestyle        Boat Lagoon Yachting, Simpson Marine, Hong Seh Marine, Azimut,
                                                                                                                                           ProMarine, and Multihull Solutions, to name but a few, will all unveil
                                                                                                                                                                                                                      an extravagantly stylish setting.

                                                                                                          show, is set to take place       new models.                                                                Asia Pacific Superyacht Conference
                                                                                                                                                                                                                        Also taking place the same week is the Show’s industry conference:
                                                                                                          once again at ONE˚15             Floating Leisure Hub
                                                                                                                                              The Floating Leisure Hub is a dedicated area for the new and the
                                                                                                                                                                                                                      the Asia Pacific Superyacht Conference (APSC). APSC is the region’s
                                                                                                                                                                                                                      main industry platform for leisure marine professionals to gather
                                                                                                          Marina in Sentosa Cove. We       experieced watersport lovers. It will be one of the most anticipated
                                                                                                                                           new features of SYS 2018, located in the center of the Show. Visitors
                                                                                                                                                                                                                      insights into critical market issues and important updates on regional
                                                                                                                                                                                                                      government regulations. The two-day event attracts an audience of
                                                                                                          take a look at what’s in store   will have the chance to see the latest water toys and recreational boats
                                                                                                                                           in action and don’t miss the bumper-schedule of live demonstrations,
                                                                                                                                                                                                                      government representatives, leading yacht builders and shipyards,
                                                                                                                                                                                                                      brokerage firms, marina developers and yacht management and
                                                                                                          at Asia’s biggest boat show.

                                                                                                                                                                                                                                                                                                                                                                                                               SOCIAL MEDIA
                                                                                                                                           sea trials, prize give-aways and evening parties.                          service companies.

                                   Family Office & Yacht Management   Management Legal Analysis Profile                                                                                                                                                                           www.yachtinvestor.com              43°

46                                        SINGAPORE YACHT SHOW POST SHOW REPORT
ONLINE

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                                                           SINGAPORE YACHT SHOW POST SHOW REPORT   47
ASIA PACIFIC
SUPERYACHT
CONFERENCE
The Asia Pacific Superyacht Conference (APSC) is
the region’s only industry platform for leisure marine
professionals to come together and exchange insights
into critical market issues. The 2018 programme featured
keynote presentations and interactive discussions on
industry-driven growth initiatives, charter regulations,
High Net Worth Individual (HNWI) marketing, tackling the
problem of plastics in the ocean and assessing the future of
the luxury yacht market.

Co-located with the annual Singapore Yacht Show, this two-
day event attracts a high-quality audience of government
representatives, leading yacht builders and shipyards,
brokerage firms, marina developers and yacht management
and service companies. APSC is the region’s one stop source
of great thought leadership and networking.

48   SINGAPORE YACHT SHOW POST SHOW REPORT
PROFESSIONAL
INDUSTRY
MULTIPASS
The Professional Industry Multipass offers complete access to
all B2B aspects of the Singapore Yacht Show and is designed for
those looking to maximise business opportunities in the growing
marine industry in Asia. The pass entitles you to exclusive branding
in the Singapore Yacht Show Website and Show Guide along
with access to 6 days of conferences, workshops and networking
events. It is the perfect opportunity to meet new clients and build
your professional network of suppliers and distributors.

                                                                       SINGAPORE YACHT SHOW POST SHOW REPORT   49
SAVE THE DATE

      LIVE THE LIFE
      11–14    APRIL     2019
      ONE°15 MARINA SENTOSA COVE

      SINGAPORE
For enquiries about participating
      in SYS 2019, please contact
  info@singaporeyachtshow.com
               or +65 6304 7950
Sunbrella® is a registered trademark of Glen Raven, Inc.

                                                           FA D E P R O O F / E A S Y C A R E / B L E AC H C L E A N A B L E

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