Premium Wine on Tap An introduction from Free Flow Wines: the nation's largest wine kegging & logistics enterprise
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Premium Wine on Tap
An introduction from Free Flow Wines: the nation’s largest wine
kegging & logistics enterprise
| facebook.com/FreeFlowWines | FreeFlowWines.com
Why Choose to Offer Wine on Tap?
Eliminate bottle waste & spoilage
Reduce Carbon footprint
Increase speed of service
“After installing a 4-tap kegerator, I now offer 4 wines on tap. I have increased speed
of service and eliminated all spoilage. St. Regis guests expect high quality wines.
With wine on tap, I serve a guaranteed-fresh glass of fine wine, every time.”
Michael Decanio - Director Food & Beverage
St. Regis Hotel - Houston, TX
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Consider the Environment – It’s Good for Sales
83% of Millennials will trust a company more if it
is socially/environmentally responsible*
Environmental Facts about Free Flow Kegs:
• A keg reduces the carbon footprint of the same
wine in bottle by 96% during its life
• Each keg put into service removes the same
amount of Carbon as taking a car off the road for
2.5 years
In 2012, Caesar’s Palace saved over 3 tons of bottle waste from the Las
Vegas landfills by installing wine on tap in ONE location in the casino
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The Proof? Wine on Tap is the #1 Trend in 2013, Says
the National Restaurant Association
• Ranked #10 in 2012,
and #1 in 2013
• Increasing demand
and availability of
wines in keg format
driving category
growth
• Rapid growth in
national accounts
demand in 2013
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Who are Free Flow’s clients?
…and 80+ more
wine brands!
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Who Is Offering Premium Wine on Tap Today? 6 | facebook.com/FreeFlowWines | FreeFlowWines.com
Free Flow’s Role in Creating the Category
Free Flow Services
• Bringing together all the necessary
Distributor
partners together to make wine on
tap a reality as the central “hub”
of the wine on tap movement
Operator Wineries / • Working with winery suppliers &
(You) Suppliers
their distributors to ensure
consistent supply
• Managing installations nationwide
with equipment partners such as
Micro Matic & Perlick
Marketing
Installations
Agencies
Companies • Working with marketing companies
(iMi /
(Micro
Patrick to help design and implement
Matic, etc)
Henry)
wine on tap programming
7 | facebook.com/FreeFlowWines | FreeFlowWines.com
Free Flow as the “Hub” – Our Turn-Key Sales Process
Education
•Why wine on tap?
•How does it work?
•How does Free Flow fit in the process?
Project Planning
•Locations & Timelines
•Coordinate Site Surveys and Identify Appropriate Equipment
•Determine Wine Selections and Coordinate Availability with Supplier
•Educate & Coordinate with Local Wine Wholesaler in Each Market
Execution
•Project Management of Tap Installations
•Training and Support
•Track and Measure Success Metrics of WOT Program
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A Free Flow Keg in Motion…
1 2
4 3
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Free Flow Currently Ships to 42 States & Can Work
with Distributors in Any Market in the U.S.
Why Distributors Choose FFW
• All deposits managed by one
company, meaning no sorting
kegs and deposits
• Simple and efficient return
logistics
• Marketing, Sales and Equipment
Installation Support
• Consistent product size and
quality, providing a “universal”
package size and coupler
10 | facebook.com/FreeFlowWines | FreeFlowWines.comKegging Process – From The Winery to Free Flow to You 11 | facebook.com/FreeFlowWines | FreeFlowWines.com
Free Flow Kegs - By the Numbers:
• Volume:
• The “Sixth Barrel” or “Torpedo Keg”
• 19.5 liters
• 5.16 gallons
• 26 Bottles
• 660 Ounces
• 110 glasses (6oz pour)
• Weight & Dimensions:
• 58lbs full – 12lbs empty
• 9” Wide x 24” High
• Freshness:
• Untapped - 6 months
• Tapped - 12 weeks
• 2 Types of Materials:
• Stainless Steel (or)
• Food-Grade (BPA-free) Heavy Duty Plastic (no liner)
12 | facebook.com/FreeFlowWines | FreeFlowWines.comA Perfect Pour = No Beer Parts!
Keys to Success at Dispense
• 304 Stainless Steel Parts
• Flavourlock tubing
• Special gas blend: 75% Nitrogen + 25% CO2
• This blend is commonly known in the industry
as “Guinness Gas” or “BevGas”
Common Mistakes = Off Flavors or “Tired” Wine
• Converting a beer line
• Retrofitting with wrong parts
• Ineffective temperature control
• Using straight Nitrogen or Argon gas
13 | facebook.com/FreeFlowWines | FreeFlowWines.comWine on Tap 101 – Dispensing Options
Direct Draw Direct Draw Long Draw
(Plug & Play) (Retrofit) (Back of House)
• Kegerator installed • Taps installed on • Kegs stored in back
into existing space bar countertop of house
• Minimal effort • White wine keg in • Wine lines run
fridge, red outside through glycol
• Minimal Cost system trunk line
14 | facebook.com/FreeFlowWines | FreeFlowWines.comWhat People Are Saying
Wine on tap is the most responsible way to serve wine by the glass, hands down.
- Bart Mahoney, Vice President Food & Beverage, MGM Grand Las Vegas
Free Flow Wines’ consistent attention to quality control is among the best I have seen.
- Judy Miles, Microbiologist, Treasury Wine Estates
Offering wine on tap gives us the opportunity to share with the guest wine just as the
winemaker intended. It is not only a great quality solution but also alleviates the common
wine storage challenges behind the bar.
– Lou Trope, V.P., Restaurant & Bar, Marriott Hotels & Resorts
15 | facebook.com/FreeFlowWines | FreeFlowWines.comCONTACT INFO
www.FreeFlowWines.com
www.facebook.com/FreeFlowWine
Jordan Kivelstadt Dan Donahoe
President & CEO Chairman & Co-Founder
Jordan@freeflowwines.com Dan@freeflowwines.com
415.377.3167 415.613.8399
Tracy Kasin Ted Carrick
VP of Logistics Director of Channel Development
Tracy@freeflowwines.com Ted@freeflowwines.com
415.626.1215 209.531.8135
16 | facebook.com/FreeFlowWines | FreeFlowWines.comAppendix | facebook.com/FreeFlowWines | FreeFlowWines.com
Free Flow Client List
Acrobat
Coppola Directors Paul Dolan Vineyards Terra Rosa
Aiden
Coppola Directors Cut Pavi Wines The Crusher
Au Bon Climat
Cycles Gladiator Pushback Wines The Messenger Telegram
Arnold Palmer Wines
Darcie Kent Vineyards Qupe The Rule
Art Farm Wines
Don & Sons Rainstorm Toad Hollow
Artezin
Fess Parker REDS Trefethen Family Vineyards
Arietta
Fisticuffs Remix Wines Verdad
Bandwagon
Foppiano Vineyards Revenant Wines Vinum Cellars
Banshee
Girls in the vineyard Robert Craig Vista Point Vineyards
Beringer
Hahn Family Wines Roth - Lancaster Estate William Hill Esate
Boneshaker
Hess Collection Rowland Tebb Wines Yellow + Blue
Breggo
Huntington Cellars Row Eleven
Brewer - Clifton
Iron Horse Vineyards Saintsbury Winery
Bonny Doon Winery
J Vineyards Santa Barbara Collection
Butternut
King Estate Signature Scott Harvey Wines
Cameron Hughes Wines
LIOCO Wine Company Silvertap
Camelot Vineyards
Luna Vineyards Simi Winery
Canvas Wines
Long Meadow Ranch MacMurray Skylark Wine
Chamisal
Ranch Smith & Hook Winery
Chateau St. Jean MacRostie Vineyards Southwest Beverage Company
Cloudline Matchbook Spellbound
Clos la Chance NxNW Sivas Sonoma
CrossBarn - Paul Hobbs Pacific Rim Souverain
Copain Palmina Summerland Winery
Coppola Rosso & Bianco Parducci Wine Cellars 10Span
18 | facebook.com/FreeFlowWines | FreeFlowWines.comFree Flow Distributor Relationships
Action Wine & Spirits USA - AZ Grand Cru - NY Martignetti - MA Superior Beverage Co - OH
Alliance Beverage - AZ Great Lakes Wine & Spirits - MI Martin Scott Wines - NY The Country Vintner - DE, WV, VA, NC, DC &
Allied Beverage Group - NJ, PA Hartley Parker - CT Metro Wine Dist Co - CT MD
American Wine & Spirits - CA Hayden Beverage Co - ID Montgomery County Liquor Control - MD The Spirivin Group - TX
Bacchus Importers - MD Heidelberg Distributing - OH MS Walker - MA Thirst Wine Merchants - OK
Beverage Distributors - CO Henry Wine Group - CA Mutual Distributing Co - NC Tryon Distributing - NC
Calmont Beverage - VT Heritage Wine Cellars – IL National Distributing Company - GA United DIstributors Inc - GA
Carolina Wine & Spirits - MA Horizon Beverage Co - MA Natural Wine Company - CO Unity Selections - CO
Chambers & Chambers - CA Horizon Wine & Spirits - TN Pioneer Wine Co - TX Unique Wine Co - WA
Chameleon Distributors - TX International Wines, Inc. – AL Premium Brands - OK Vehrs, Inc - WA
Cellar Door Wines - NV Imperial Beverage - MI Prestige Wines - WI Veritas Distributors - MI
Central Distributors - ME Johnson Brothers – NV, HI Prestige Wine Cellars - TX Vintage Wine Dist - OH
Classic Wines Limited - MA Juice Wine Purveyors – NC Prime Wine & Spirits - GA Vintage Wine Ltd. (Winebow) - IL
Cream Wine Co. - IL JW Sieg & Co. - VA Pure Wine Co - IL Vintegrity Wines - MO
Connecticut Dist Inc - CT LDF Sales & Distributing - KS Purple Feet Wines - WI Vintner Select - OH
Empire Distributors - NC Lipman Brothers - TN Quality Wine and Spirits - GA Wine Connections - CO
Expedition Wine & Spirits - IL Quench Fine Wines - AZ & NE Wine Warehouse - CA
Farrell Distributing Co - VT R & R Marketing - NJ Wirtz – NV, IL
Favorite Brands - TX Regal Wine Co - CA Young's Market Co. – CA, AZ, WA, OR, HI
Fedway - NJ Revel Wines - CA
Fiasco Fine Wine - NM Reliable Churchill - MD
Frank Liquor - WI RNDC - SC, DC, TX, CO, MD
Galaxy Wine Company - OR Southern Wine & Spirits - AZ, CA, MN, HI,
Garco Distributing - MO WA, MD, CO, IL, NY & NV, SC, DE
General Beverage - WI Specialty Imports - AK
Glazer's Texas – TX, MO, IA & OH
Grassroots Wine Wholesalers - SC & AL
19 | facebook.com/FreeFlowWines | FreeFlowWines.comYou can also read
