PREPARING CHAMPIONS FOR THE BUSINESS OF GLOBAL SPORTS MANAGEMENT
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PREPARING CHAMPIONS FOR THE BUSINESS OF GLOBAL SPORTS MANAGEMENT
FROM THE DIRECTOR'S DESK Welcome to Ironwood Sports Management Global Academy! Sports unify people together irrespective of their age, gender or religion. They also bring out the best among the individuals, and give us human beings extraordinary capabilities, ones that leave their mark in the history books forever. While a lot of countries have had a successful sporting culture, India has largely been a single-sport country for a long time. Over the last few years, India has seen a sports boom, never seen before. The number of young achievers in a variety of sports has grown, with an increase in the number of medals being won at Olympics, Asian Games and the Commonwealth Games. An increasing corporate interest in sports has seen increase in investments, both in terms of sports promotion and sponsorships. The mushrooming of sports leagues in tennis, golf, badminton, football, hockey and even kabaddi, in addition to cricket, has catalyzed the growth of sports, sports persons as well as sports management professionals. The sports industry in India, currently at $2.47 billion, is slated to grow at 14% per annum. With rising investments in sports, whether in team franchise ownership, sports talent development or in advertising digital media and sponsorship, the demand for trained sports management and marketing professionals is already seeing an upsurge. Ironwood aims to deliver the right talent for this vibrant business of sports! Ironwood Sports Management Global Academy is an initiative of Greycells Education Limited, which runs various initiatives in skill training across streams at its campuses in India & Dubai through its various brands - EMDI Institute of Media and Communication. Since 2002, Greycells Education has groomed more than 8000 young leaders, several of whom are now at the upper echelons of Advertising, PR, Event Management and Sports Management organizations. At Ironwood, we deliver training with a global perspective in tune with the dynamic environment of business of sports with industry relevant training and experiential transfer approach. l welcome you all to Ironwood and am confident that your learning with Ironwood will pave the way to a glorifying future for each one of you. Bela Desai Promoter Director - Greycells Education Ltd
REVENUE IN THE SPORTS &
OUTDOOR SEGMENT AMOUNTS TO
US$685M IN 2019.
Source: statista.com
WHAT IS IRONWOOD? Ironwood Sports Management Global Academy (ISMGA) is a leading academy in grooming young leaders for the Sports Management industry. It aims to train candidates with the right talent that can help grow business of sports. With a panel of experienced faculty and a rich exposure to the global sports industry and a global internship, ISMGA offers a unique blended learning experience. ISMGA is an initiative by Greycells Education Limited, a leading vocational training provider across India and the Middle East, with institutes like the EMDI Institute of Media and Communication, in its portfolio. Greycells is a listed entity on the Bombay Stock Exchange (BSE). Ironwood provides job-oriented courses for individuals interested in Sports Management, encompassing Strategic Management of Sports, Sports Marketing, Sports Facility Management, Sports Law and Risk Management, Athlete Management, Team Management, Sports Broadcasting & Journalism, Use of Digital Media in Sports and Sports Entrepreneurship. The courses are offered to students from all streams, working professionals or entrepreneurs - those who may be looking to make their passion in sports into a lifetime career in the Business of Sports. With industry-curated course content, ISMGA strongly focuses on enabling the optimum blend of classroom training and experiential sports management through hands-on experience with live projects and internships.
IRONWOOD’S
Ironwood's Advisory Board comprises a distinguished set of people across different
streams of sports management industry, in India and UAE. The members of the
advisory board provide thought leadership and strategic advice to shape the future
direction of the Academy.
Ravi
Shastri
Head Coach, Team India
For over a decade, Ravi has served
Indian cricket in various ways. Starting
as a specialist left arm spinner batting at
No. 10, Ravi Shastri ended his career as an
opener who could bowl useful left arm spin. He
was elected Champion of Champions in the World
Championship of Cricket in 1985 and is remembered
for his Sobers'
Gary feat in first class
world cricket
record for equaling
with six sixes the legendary
in an over. Considered as one of the
mostcelebrated cricketers in Indian history, Ravi Shastri's impeccable record speaks
volumes about his contribution to the game.
After retirement from playing active cricket at the age of 31, he has gone o to become
one of the most successful Television commentators the game has ever seen. With his
contagious enthusiasm and thoughts delivered as a master, Ravi Shastri continues to
engage and enthral cricket fans even now. In his new innings with Greycells Education,
he looks forward to mentoring the youth of the country.
INDIA
VINOD MIRCHANDHANI
Deputy Director, Australia India Institute Delhi
Vinod Mirchandani looks after Melbourne's engagement in India,
Bangladesh, Nepal and Bhutan, at the Australia India institute. His role
involves student recruitment, industry collaboration, student services,
academic and research partnerships and alumni
Vinod holds a Masters from the University of Buckingham and has
completed the first year of his PhD in Marketing at the University of
Melbourne. With over a decade of experience, he specializes in the
service management industry, developing key relationships with partner
academic institutions and corporate entities, and engaging an extensive
SIDDHARTH RAMAN
Chief Business Officer, Sportz Interactive
Siddharth is the Chief Business Officer at Sports Interactive, a sports
focused content and technology solutions company. Previously,
Siddharth led the Sports Marketing Business at the DDB Mudra Group.
His role within the organisation was to evangelise the medium of sport to
build brands and achieve business objectives for the group’s clients.
Prior to DDB Mudra Group, he has gained expertise in the business of
sport through stints at Sahara Force India Formula One Team and Royal
Challengers Bangalore. He has also been associated with sponsorship
AMBARISH ADHIKARI
GM-Business Development, Professional Management Group
Passionate about sports, Ambarish has spent more than a decade of his
professional life working with the sports sector in India. From being a
part of team that conceptualized a league that germinated the seeds of
the Indian Premier League to being a key spoke in organizing the first
ever cycling event in the country, he's been a part of the dynamic and
growing Indian sports and entertainment industry since he graduated
from EMDI, a Greycells initiative, in 2003. He currently holds a leadership
position in Professional Management Group, India's first sports
DUBAI
GIRISH BHAT
Managing Director, Done Events
Girish Bhat is one of the few event professionals in the region with
extensive experience in both corporate event production and concert
execution. With Done Events, he's managed to raise the bar for
innovation with a strong execution of events like Porsche Car Launches,
Meetd3, Africa Global Business Forum, DIFF, and Emarati Media Forum.
Some of his biggest accomplishments have been the execution of
Redfest, one of the biggest festivals in the middle east, and the Closing
Ceremony of World Parachuting Championship. He's also been involved
with important city events and launches for the Dubai Design District,
JIMMY POON
Founder, Boqin
Jimmy Poon heads BOQIN Group, a global sports management &
entertainment business in Dubai. Jimmy has extensive experience in
both the sports and media & entertainment industries handling various
aspects like sports marketing, event management, talent management,
sponsorship, and brand activation. As the founder of Boqin Group,
Jimmy has worked closely with global sports federations like ATP and
WTA and also with regionals sports federations like Bahrain Football.
DONAL KILALEA
CEO & President, Promoseven Sports Marketing
Donal heads Promoseven Sports Marketing, a leading sports marketing agency in the Middle
East for the last 13 years. He is a sports enthusiast. with Rugby, Tennis. Swimming, Cycling,
Football, and Martial Arts being his key interests. Among his numerous sports marketing
achievements is making the Emirates Airlines Dubai Rugby Sevens Tournament a memorable
sporting event by helping visitor rates grow five-fold over the last decade and TV viewership
expanded to 325 million households in 151 countries. His company also successfully handles
marquee events like:
Ÿ The Dubai Duty Free Tennis Open Ÿ Great Pulse Rides
Ÿ Dubai FINA World Swimming Champions Ÿ Dubai Desert Triathlon
Ÿ FINA/NVC Diving World Series 2012-2016 Ÿ The Oceanic Triathlon Series
Ÿ The Spinneys Dubai 92 Challenge Ÿ Bloomberg Square Mile Relay
Ÿ BeWell Cycle Tour
WHAT MAKES IRONWOOD UNIQUE? INDUSTRY-RELEVANT CURRICULUM Ÿ With courses designed 'by the industry, of the industry, for the industry', ISMGA delivers talented professionals with a high employability quotient in under 1 year Ÿ The curriculum is designed in conjunction with global industry stalwarts Ÿ Greycells' collaboration with industry leaders in Dubai makes ISMGA a truly global course catering to industry demands for global business of sports EXPERIENCE TRANSFER APPROACH Ÿ Job oriented training and education is delivered by industry professionals that share their real life experiences Ÿ Best place to network with Industry leaders LIVE PROJECTS AND INTERNSHIPS Ÿ ISMGA facilitates regular industry exposure to its students with live projects, industry visits and case studies Ÿ Students have an opportunity for internships and work on live sporting events GLOBAL INTERNSHIP Ÿ ISMGA is the only sports management academy in India that offers a global internship opportunity to its students Ÿ The 2-month internship in Dubai provides students with an exposure to the sports industry in UAE that hosts some high-profile sporting events like Formula 1 Racing, Rugby, Tennis, Golf and several other international sporting events STUDENT DEVELOPMENT WORKSHOPS Ÿ Regular activities throughout the year to ensure an all-round skill development of students Ÿ Presentation Techniques, Language Skills, Team Building, Leadership and Entrepreneurship are taught to students to make them industry ready Ÿ Practical experience of conceptualizing and executing own in-house events
CAMPUS Ÿ Centrally air-conditioned and Wi-Fi enabled campus with well-appointed classrooms Ÿ Full-fledged support team to help students at every step of their campus life Ÿ Opportunity to interact & mingle with students across various streams Ÿ In house students events, CSR and more LOCATIONAL ADVANTAGE Ÿ Located in the heart of Mumbai, ISMGA campus is easily accessible by both Western & Central railway lines Ÿ Mumbai hosts some of the most reputed sports management groups like Globosport, Procam, IMG Sports, PMG Sports, Rhiti Sports and sports broadcasters like Star Sports, Sony-ESPN & Neo Sports INSPIRING LEGACY Ÿ With the legacy of EMDI that has been delivering industry relevant courses in Media & Entertainment for over 15 years in India and Dubai, Greycells Education has in partnership pioneered the concept of training in sports management under the brand IISM - under its erstwhile joint-venture company Eduhub Education Private Limited. Whilst Eduhub has ceased as joint venture subsidiary of Greycells after 31st March, 2015, Greycells has launched its own initiative in Sports Management training under the brand ISMGA COLLABORATIVE LEARNING ENVIRONMENT Ÿ Learning at Ironwood also provides the unique opportunity to interact & mingle with students across various streams like Event management, Advertising & PR and Digital Marketing through EMDI Institute of Media and Communication and World Media Academy. This helps the students get an exposure to related fields and creates a collaborative learning environment.
SPORTS MANAGEMENT -AN OVERVIEW During their growing up years, almost everyone has played at least three different games. One of which has been cricket of course!! From a country that thrived mainly on cricket till a few years back, sports in India has come a long way indeed. The emergence of new sports leagues in Kabaddi, Tennis, Football etc. have accelerated the growth in the sports management Industry. IPL alone has grown 5-fold since its inception, giving way to over 15000 employment opportunities. It will not be surprising if the other leagues follow suit. The digital medium and multilingual culture in India has fueled this growth at an exponential rate. The mobile revolution where all information and more is available at the tap has opened newer avenues for marketing. Sponsors have now opened their wallets to Women sports brand endorsements. The Indian sports sector currently contributes to 1-5 percent of country's GDP. As per industry estimates, the Indian sports good industry is estimated to touch the over $6 billion by 2025. As the market continues to grow at 10 percent per annum, the future of the sports industry in India looks brighter than ever. There could not have been a better time for sports enthusiasts to pursue a career in sports than now. CAREER ROLES INCLUDE WORKING IN COMPANIES WITH ROLES SPANNING IN: Ÿ Sports Event Management Ÿ Sports Venue Management Ÿ League Management Ÿ Sponsorship Management Ÿ Sports Analytics Ÿ Sports Administration Ÿ Sports Event Planning Ÿ Sports Marketing & Branding Ÿ Sports Merchandising Ÿ Sports Federations Ÿ Operations & Logistics Management Ÿ Sports Celebrity Management and many more
POST GRADUATE DIPLOMA IN GLOBAL SPORTS MANAGEMENT 2 Months of Global Internship Overseas Study 0pportunity ISMGA’s Post Graduate Global Diploma in Sports Management aims to introduce the candidates to facets of the global sporting industry and provide industry relevant training. A focused course with combination of classroom training by professionals coupled with hands-on experience and opportunities in Dubai leading to getting job ready in under a year. Students have an opportunity to learn with Global companies and work on Global events during the internship.
PGDGSM
Eligibility:
The course is ideal for graduates in any stream, sports enthusiasts wishing to turn their passion into
profession and entrepreneurs looking to start their own business in sports.
Duration: 10 Months
Exclusive – Global Edge
Ÿ Deconstruction – The opening ceremony of Greece Olympics 2004
Ÿ International Sports Infrastructure - Indoor & Outdoor
Ÿ Best practices in International Sports Industry
Ÿ Soft skill workshop – International Perspective
Ÿ Global Sports Sponsorships
CURRICULUM
Ÿ Introduction to Sports Management Ÿ Sports Marketing
Ÿ Top Sports in India Ÿ Business of Sports Leagues / Professional
Ÿ Sports Event Management League Business
Ÿ Sports Academies Ÿ Sports Retail & Merchandising
Ÿ Sports Venue Management Ÿ Sports Associations & Bodies
Ÿ Licensing & Franchise in sports Ÿ Sports Risk Management, Insurance &
Ÿ Digital Marketing & Digital Revolution in Contracts
Sports Ÿ Sports Celebrity Management
Ÿ Sports PR & Journalism Ÿ Sports Sponsorships
Ÿ The Economics of Sports
Guest Sessions:
Ÿ Project Management in Sports Ÿ Water Sports
Ÿ Quality Control in Sports Ÿ Sports Fitness Industry
Ÿ Sports Analytics Ÿ Corporates in Sports
Ÿ Business of Marathons Ÿ The E-Sports Industry
Ÿ Sports Foundation / NGOs Ÿ Sports Business Entrepreneurship
Ÿ Sports Tourism Ÿ Emerging Sports
Ÿ Growth of Kabaddi Leagues
Workshops:
Ÿ First Aid Workshop Ÿ Photography & Videography in Sports
Ÿ Digital Marketing
Ÿ MS Office – Back to Basics
Ÿ Getting Industry ReadyPOST GRADUATE DIPLOMA IN SPORTS MANAGEMENT ISMGA's Post Graduate Diploma in Sports Management aims to introduce the candidates to various facets of the sporting industry and provide industry relevant training. A focused course with a combination of classroom training by professionals coupled with hands-on experience and internship opportunities leading to getting job ready in under one year. Sessions for communication and presentation skills, resume building and interview skills aid in enhancing the employability quotient amongst students.
PGDSM
Eligibility:
This course is ideal for graduates in any stream, sports enthusiasts wishing to turn their passion in
profession and entrepreneurs looking to start their own business in sports.
Duration: 10 Months
CURRICULUM:
Ÿ Introduction to Sports Management Ÿ Business of Sports Leagues / Professional
Ÿ Top Sports in India League Business
Ÿ Sports Event Management Ÿ Sports Retail & Merchandising
Ÿ Sports Academies Ÿ Sports Associations & Bodies
Ÿ Sports Venue Management Ÿ Sports Risk Management, Insurance &
Ÿ Licensing & Franchise in sports Contracts
Ÿ Digital Marketing & Digital Revolution in Ÿ Sports Celebrity Management
Sports Ÿ Sports Sponsorships
Ÿ Sports PR & Journalism
Ÿ Sports Marketing
Ÿ The Economics of Sports
GUEST SESSIONS:
Ÿ Project Management in Sports Ÿ Growth of Kabaddi Leagues
Ÿ Quality Control in Sports Ÿ Sports Fitness Industry
Ÿ Sports Analytics Ÿ Corporates in Sports
Ÿ Business of Marathons Ÿ The E-Sports Industry
Ÿ Sports Foundation / NGOs Ÿ Sports Business Entrepreneurship
Ÿ Sports Tourism Ÿ Emerging Sports
Workshops:
Ÿ First Aid Workshop Ÿ Photography & Videography in Sports
Ÿ Digital Marketing Ÿ MS Office - Back to Basics
Ÿ Getting Industry ReadyBACHELOR IN BUSINESS ADMINISTRATION IN SPORTS MANAGEMENT (BBA) Our 3-year, full-time BBA in Sports Management Program is awarded by DY Patil University School of Open & Distance Learning .The course is a perfect fit for undergraduates having a passion for sports & who want to make an exciting career in the “Business of Sports” early on. Our students are mentored and guided by professionals of the Sports Industry through their own real-life experiences and case studies. The combination of classroom training coupled with hands-on experience and volunteering opportunities is what makes this course stand out from the pool of programs available today. Our students have worked with top brands and mega events of the industry like- Adidas, Decathlon, Nike, IPL, NBA, Mumbai Marathon, and Pro Kabaddi, to name a few. Exceptional exposure, faculty of industry experts, sports-oriented curriculum and strong inclination towards practical knowledge prepare our students with industry relevant skills that today's sports companies look for in a potential candidate! Why BBA in Sports Management Sports industry in India has a potential to touch $10 billion over the next five to seven years. As per FICCI report, human resource requirement in Sports would reach approx. 43.7 Lacs by 2022. Ironwood Sports, pioneers in sports education since a decade, has been training in the professional sports domain with its Own Mumbai & Global campus at Dubai. The course offers a unique blend of classroom interactive training with hands on experience on LIVE Sporting events. Learn to lead in all facets of the sport business management and build a rewarding career opportunity in Sports Marketing, Events, Sponsorships, Media & Public Relations, Sales, Operations, League & Celebrity Management and many more! Live your Passion!
BBA IN SPORTS MANAGEMENT Eligibility: HSC Pass / + 2 (any stream) Duration: 3-year Practical Exposure: Excellent Volunteering Opportunities Career Guidance: 100% Placement Assistance CURRICULUM: SEMESTER 1: SEMESTER 2: Ÿ Principles of Management – I Ÿ Consumer Behavior Ÿ Business Communication Ÿ Marketing Management Ÿ Computer Fundamentals Ÿ Human Resource Management Ÿ Organizational Behavior Ÿ Principles of Microeconomics Ÿ Principles of Macroeconomics Ÿ International Business Ÿ Introduction to Sports Management Ÿ Sports Event Management Ÿ Introduction to Coaching in Sports – I Ÿ Introduction to Coaching in Sports – II SEMESTER 3: SEMESTER 4: Ÿ Management Information System Ÿ Conflict Management & Negotiation Skills Ÿ Legal Aspects of Business Ÿ Entrepreneurship Development Ÿ Cost & Management Accounting Ÿ Leader skills & Managerial Effectiveness Ÿ Digital Marketing & E-commerce Ÿ Project Management Ÿ Sports Health & Nutrition Ÿ Business Research Methods Ÿ Sports Marketing Ÿ Sports facilities, technology & planning Ÿ Media Relation & Communication of Sports Ÿ Sports Funding & Financial Management SEMESTER 5: SEMESTER 6: Ÿ Ethics & Governance Ÿ Sports Broadcasting & Journalism Ÿ Brand Management Ÿ Business of ESports Ÿ Basic of Accounts Ÿ Role of Sports Bodies in India & Globally Ÿ Sports Ethics, Drug Use & Law of Contract Ÿ Sports Merchandise Ÿ Sports & Globalization Ÿ Sports Sponsorships Ÿ Small Business Management Ÿ Sports Law Ÿ Sports Broadcasting & Journalism
DIPLOMA IN SPORTS MANAGEMENT Under theexperienced tutelage of experience industry stalwarts, the student will be mentored and guided through the course journey. A course with a combination of classroom training coupled with hands-on experience and volunteering opportunities.
DSM Eligibility: The only focused fast-track part-time course in India for under graduates who have realized their passion for sports management early on. Duration: 3 Months CURRICULUM: GUEST SESSION: Ÿ Introduction to Sports Management Ÿ Business of Marathons Ÿ Sports Operations Ÿ Sports Entrepreneurship Ÿ Sports Event Management Ÿ Sports Fitness Industry Ÿ Sports Venue Management Ÿ Communication & Presentation Skills Ÿ Business of Sports Academies Ÿ Sports Retail Ÿ Digital Marketing in Sports Ÿ Sports Sponsorships COURSE HIGHLIGHTS: Ÿ 3 Months Fast Track Program Ÿ Training by Professionals Ÿ Evening Classes Ÿ Industry Relevant Curriculum Ÿ Exciting Volunteering Opportunities
DUBAI CAMPUS
LIVE SPORTS EXPERIENCE Our association with the BIG daddies of the Sporting Events in India and Dubai allows the students opting for the Global program a one of its kind opportunity to train at our campus in Dubai and to work Ÿ Emirates Airline Dubai Rugby Sevens Ÿ TATA Mumbai Marathon Ÿ The Dubai Duty Free Tennis Open Ÿ Indian Premier League Ÿ Dubai FINA World Swimming Champions Ÿ Pro Kabbadi League Ÿ The Spinneys Dubai 92 Challenge Ÿ Pinkathon Ÿ Great Pulse Rides Ÿ Mumbai Games Ÿ Dubai Desert Triathlon Ÿ Khelo India Youth Games Ÿ The Oceanic Triathlon Series Ÿ Indian Super League Ÿ Formula-1 Etihad Airways Abu Dhabi Grand Ÿ Pro Badminton League Prix Ÿ Tennis Premier League and more Ÿ Bloomberg Square Mile Relay
PLACEMENTS AND INTERNSHIP
TESTIMONALS
For me, Ironwood was a very sudden thing. Sports has always been
a passion and I decided convert my passion to profession. Ironwood
helped me with that greatly. What caught my attention was
that Ironwood offers India's ONLY sports management course with an
opportunity to get hands-on experience in Dubai. The global
exposure gave me a one of its kind opportunity to experience interna-
tional sports events up close first hand. I would recommend any person
from any field to take up this course if sports is constantly on their mind.
Thank you lronwood Sports Management Global Academy.
Amit Talreja
As a girl I was initially apprehensive about a career in sports
management. I still went ahead with my gut feeling and enrolled with
Ironwood Sports Academy. Even before completion of the course, l have
a job with Puneri Paltan and can say with confidence that it's a great
opportunity for girls as well!
Aryaa Padwal
I came across Ironwood Sports Management Global Academy after I
completed my CA. I was always passionate about Sports, this gave me
an option to broaden my horizon and venture on a new career path. The
amazing experiences while doing my internships with the best Sports
Management companies in Dubai and in India have put me in a good
stead for a future prospects. The exposure of working on global sports
events such as the Dubai Rugby Sevens and the IPL have been great
opportunities to develop myself and I have learned a great deal from
these experiences.
Preetesh Shetty
The extensive career guidance which included outdoor and
classroom learning sessions helped me to understand concepts very
well. Guest sessions by industry experts played a major role in my
transformation.
Aakash BajajIronwood has provided me with a launchpad to start off my career in
the sports industry. The Institute has helped me understand better as to
how the sporting industry works. At Ironwood, I got to learn lots of
various things and also got a lot of hands-on practical experience.
Working in Dubai was by far one of the best experiences. Thank you
Ironwood!!
Anjan Vacchani
Ironwood helped me fulfill my dream of making sports a career. I never
got the opportunity to play a sport professionally but I'm grateful to
Ironwood for enabling me to work in the sports industry nonetheless.
The course threw light on the various aspects in the sporting industry
that I wasn't aware of, thus giving me a variety of options to choose
from. I can proudly say today that I'm doing what I love.
Ryan Fernandes
Studying at Ironwood was not like any other academics I've studied for
before. The faculty at Ironwood were people from the Sports Industry
and our assignments resembled real industry work. Also, got an
opportunity to gain further practical experience through 2 months of
internship which was a part of the course's structure at Ironwood.
Sukanya Phatak
I’ve always been a sports kid and always wanted to have my career in
and around sports as thats what my passion is & Ironwood has helped
me enhance my skills in the sports industry. One of the best decisions
I took so far.
Aashay ShrivastavaIronwood Sports Management Global Academy 301, 3rd Floor, Symphony Building, Nehru Road, Near Bharat Petroleum Petrol Pump, Vile Parle (East), Mumbai - 400 057 Phone: 022 2663 6371 / 68 Mobile: +91 98211 17438 www.ironwoodsports.com
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