MEDIA KIT 2021 INDUSTR.com - The Industrial Ecosystem - publish-industry

 
MEDIA KIT 2021 INDUSTR.com - The Industrial Ecosystem - publish-industry
MEDIA KIT 2021
INDUSTR.com – The Industrial Ecosystem
MEDIA KIT 2021 INDUSTR.com - The Industrial Ecosystem - publish-industry
Content to Conversion
INDUSTR.com turns your content into business contacts!

INDUSTR.com is the relevant industry ecosystem for the german-speaking market with over
3,000 participating industrial suppliers and 800,000 industry decisionmakers
as annual users.

With more than 25 years of publishing expertise and industry know-how, INDUSTR.com aggregates
editorially selected content from the entire manufacturing industry and thus generates reach and
relevant attention:

Every month, industry decision-makers call up more than 130,000 articles, news reports,
videos and whitepapers that support them in their purchasing processes. INDUSTR.com thus
generates over 50,000 hours of attention annually for your topics as well.

Data Mining

INDUSTR.com-WhoVisited© tracks individual user behavior throughout, starting with our newsletter
subscribers, and identifies the topic interests of INDUSTR.com users: Who reads what, when and
for how long? INDUSTR.com uses proven conversion tools to generate leads for your marketing
and sales funnel.

As a supplier you can become part of INDUSTR.com and choose one of our INDUSTR.com
packages to use this service for your integrated marketing and sales approach. In addition,
banners and content marketing modules are available as well as classic reach formats and
lead generation modules with whitepapers and webinars.

Use the content and reach of INDUSTR.com now to fill your sales funnel with
audience & customer journey data.
MEDIA KIT 2021 INDUSTR.com - The Industrial Ecosystem - publish-industry
W E C R E AT E B U S IN E S S F O R IN D U ST R IE S

                           publish-industry is one of the leading publishers with over 25 years
                                of experience in providing content for high-tech markets.

                               Our close-meshed network reaches deep into the industry.

                  Extensive industry and technology know-how forms the fundament for groundbreaking
                         media brands with a variety of successful print, online & event channels.

        DIGITAL
                                             Content                                   Conversion

                                                                INDUSTR.com
                                                                                                                    Business
                                                             The Industrial
                                                                                                                    contacts
MAGAZINES                                                     Ecosystem

                  EVENTS
                                                              – Reach             – Machinery & Plant engineering          – Plastics Industry
                                                              – Brand-Awareness   – Industrial Automation                  – Food & Beverage
                                                              – Data Mining       – Electronics & Electrical Engineering   – Bio- & Environmental Technology
                                                              – Leads             – Chemistry & Pharma                     – Energy & Power Engineering

                                                                                                                                                      3
MEDIA KIT 2021 INDUSTR.com - The Industrial Ecosystem - publish-industry
D I G I TI ZAT I ON CH A N G E S
 B2B PU R C H A S E DE C I S IO N
PROCES S E S P ER M A NEN T LY

              57% of the purchasing             Suppliers are required to adapt their customer interfaces to this development:
      process in B2B business takes
                                                The new „pull logic“ of the Customer Journey
       place before decision makers
           contact you as a supplier.           The impulse comes from the customer side. The customer decides when and where the sales department of
                                                a supplier comes into play. B2B purchasing processes begin with the procurement of information on neutral
                                                platforms - such as those we make available to the industry with INDUSTR.com and our media brands, inde-
                        Source: Roland Berger
                                                pendent of suppliers.

                                                publish-industry serves the first 57% of the purchase decision processing for high-tech markets!

                                                                                                                57%
                                                                 IN D U S T R . c o m                                                  Sa le s
                                                                              Pu r c h a se d e cisio n p r o ce sse s

                                                                                                                                                            4
MEDIA KIT 2021 INDUSTR.com - The Industrial Ecosystem - publish-industry
IN D U S T R . C O M – A U D IE N C E & R E AC H
                                                                  800,000 executives and decision makers* in the industry:

                                       mechanical & plant engineering, industrial automation, electronics & electrical engineering, chemicals & pharmaceuticals,
                                                   plastics industry, food & beverage, bio & environmental technology, energy & power engineering

                 60,000
                  Companies
                                                               3,000,000
                                                               Newsletter recipients p.a.
                                                                                                                                        15,000,000
                                                                                                                                         Google impressions p.a.
                                                                                                                                                                                                          800,000
                                                                                                                                                                                                         INDUSTR.com user p.a.

    RE A DE RS H I P A N A LY S I S TA R G ET MARKETS**                                                                                            READ ER SHIP ANALY SIS FIELD OF FU NC TION**
Electrical engineering, electrics, electronics                                               25.0%                                        Corporate management, technical management                                     17.3%

 Machine, plant and apparatus construction                                             21.0%                                                             Development, construction, research                                     32.7%

                                                                                                                                                                    Planning, project engineering                11.3%
       Chemicals, pharmaceuticals, plastics                            11.0%
                                                                                                                                                      Quality assurance, test laboratory, test                    14.2%
            Technical Planning & Consulting                           10.0%
                                                                                                                                                         Production, operation, manufacturing             5.9%
  Energy supplier (public utilities + private)                 8.5%
                                                                                                                                                                                Maintenance, service     4.6%

                     Manufacturing industry                7.5%                                                                                     Product management, sales, distribution                   8.8%

                          Food & luxury food              7.0%                                                                               Purchasing, procurement, transport, logistics             2.5%

                                                                                                                                                                                              Other    2.7%
  Vehicle construction, automotive supplier             5.2%

              Communication technology, IT         2.2%

                       Universities, colleges     2.0%

                                        Other    0.6%

                                                                               * google analytics: unique users INDUSTR.com content, evaluation period: May 2019 - April 2020
                                                                                                         ** publisher‘s statement: average values 2020                                                                                   5
MEDIA KIT 2021 INDUSTR.com - The Industrial Ecosystem - publish-industry
IN D U S T R . C O M PA C K A G ES
                                                           INDUSTR.com turns your content into business contacts
                                                As a supplier, you can become part of INDUSTR.com with one of our packages.

                       ESSENTIAL                                                PROFESSIONAL                                      LEAD CAMPAIGN
               Get reach & brand awareness                                      Use additional data mining as                         Convert your content into
                      in the industry                                       a basis for your business development                       leads professionally

essential functions:                                            in addition to ESSENTIAL:                           in addition to PROFESSIONAL:
Coverage                                                        Content                                             Design your individual INDUSTR.com lead campaign in
✓ 800,000 Industry decision-makers from                          ✓ Content publications INDUSTR.com                 consultation with our campaigning experts.
  60,000 companies per year                                        max. 12 publications/year
✓ 3,000 Industry Suppliers                                       ✓ Content Publications Newsletter                  Content & Publishing Know-How
✓ 3 million newsletter audience per year                           max. 12 publications/year                        The INDUSTR.com editorial team will prepare your content
Brand Awareness                                                  ✓ Express mailbox to the INDUSTR.com newsdesk      person-specific and thus increases the effectiveness in your
                                                                SEO                                                 relevant target groups. INDUSTR.com achieves more than
✓ Company logo on INDUSTR.com                                                                                       15 million search impressions on Google every year.
✓ Company landing page on INDUSTR.com                            ✓ Editor
                                                                 ✓ Keywords                                         Lead & Conversion Expertise
Content                                                                                                             Our campaigning experts plan your individual campaign along the
                                                                 ✓ Backlinks
✓ Content Clipping                                                                                                  customer journey of your clients. With experience, a consistent
                                                                Analytics
✓ Content Publications on INDUSTR. com                                                                              orientation towards the sales funnel and systematic lead nurturing,
  max. 4 publications/year                                       ✓ Advanced Analytics                               INDUSTR.com achieves maximum conversion rates for you from
Analytics                                                       Data Mining                                         the first touch point to the qualified lead with opt-in.
✓ Success-Monitoring                                             ✓ WhoVisited Tracking                              Market access
✓ Brand & Content Views                                          ✓ Identified Companies                             With over 3 million active contacts annually, the Ecosystem –
                                                                 ✓ Identified Users                                 media brands, events & networks – focuses on the entire
Support
                                                                Conversion & Leads                                  manufacturing industry:
✓ Support via e-Mail
✓ Set up & maintenance service                                   ✓ Initial Leads                                    ✓ Mechanical & Plant Engineering         ✓ Chemistry & Pharma
                                                                Support                                             ✓ Industrial Automation                  ✓ Plastic industry
                                                                                                                    ✓ Electronics & Electrical Engineering   ✓ Food & Beverage
                                                                 ✓ Support via phone                                ✓ Bio- & Environmental Technology        ✓ Energy & Power
                                                                 ✓ Content & Analytics Support                                                                 Engineering
                                                                 ✓ Training: INDUSTR.com Analytics Dashboard

                               EUR 990                                                      EUR 3,990                                         on demand
                       for annual payment, plus VAT                                 for annual payment, plus VAT
                                                                                                                                                                                          6
MEDIA KIT 2021 INDUSTR.com - The Industrial Ecosystem - publish-industry
C A MPA IG N IN G - VA R IA N TS
                            Reach, attention, interaction & leads for your sales funnel - Data-based campaigning strategies
                               for the industry, consisting of modules that build on each other depending on the budget.

Thought-Leadership-Campaign                            Campaigning                                           Mini-Campaign
The most comprehensive form of campaigning             Medium volume campaigns                               Our smallest packages

Goal: Leadership in opinions/topics, Innovation lea-   Goal: Awareness, Interaction, Leads                   Goal: Interaction, Leads
dership in a market segment

Together with our customers, we determine mission,     A suitable mission and target persona idea already    The mini-campaign variants such as webinars and
goals and KPIs in strategic workshops. Leads are       exists on the client side. Strategic workshops are    white papers include a predefined promotion
defined in close consultation with our clients and     not necessary here.                                   Marketing and lead generation package.
their marketing and sales managers.
                                                       Based on the client‘s objectives, we develop a        Prerequisite for a successful webinar or Whitepaper
Also, we develop a person-specific campaign along      suitable and targeted individual campaign including   campaign is sufficient awareness of the providers in
the respective customer journey together with the      the content and modules that we agree on with our     the targeted market and existing trust of the target
customer. Timeline, topics and modules are perfectly   campaigning clients. The campaign is controlled and   groups in the expertise of the provider. Hosting,
aligned with the objectives and, if necessary, are     played out by publish-industry.                       control and playout of the campaign is done by
adapted in an agile manner during the course of the                                                          publish-industry.
campaign. Control and playout of the campaign
is done by publish-industry.

                                                                                                                                                                    7
MEDIA KIT 2021 INDUSTR.com - The Industrial Ecosystem - publish-industry
TA B L E O F C O N T E N T S

      Awareness modules                      Interaction modules        Lead modules

                   9                                   16                    18
               Newsletter                           Hot Topic              Webinars
  incl. Sponsored Post, Super Banner &
         Sponsored Post „Survey“                       17                    19
                                                Single-E-Mail-Shot        Whitepaper
                  12
Content Marketing Formats INDUSTR.com

                  13
     Banner Formats INDUSTR.com

                  14
                Podcast

                  15
           DIE ROTE COUCH

                                                                                       8
MEDIA KIT 2021 INDUSTR.com - The Industrial Ecosystem - publish-industry
N E WSLETT E R
     We offer a total of five different newsletters for your newsletter marketing.

           A&Dweek                              E&Eweek                               Energy4.0week                               P&Aweek                             INDUSTR-Highlights
   Automation & Digitalisierung          Entwicklung & Elektronik                Energie. Technik. Industrie.        Prozessdigitalisierung & Automation        The reader favorites of the week
Trends & innovations along the entire   Trends & Developments in the               Innovative techniques and          Technological developments from the             The best & most read
      automation value chain                 Electronics Industry                sustainable strategies for the       disciplines of process technology and      News of the week in a newsletter
                                                                               Digitisation of the energy industry              process automation
                                                                                     and energy technology

         8,100 Subscribers                   9,200 Subscribers                        7,800 Subscribers                        6,500 Subscribers                        18,500 Subscribers
         Opening rate: 42%                   Opening rate: 41%                        Opening rate: 44%                        Opening rate: 44%                         Opening rate: 40%
      Click-through-rate: 35%             Click-through-rate: 35%                  Click-through-rate: 28%                  Click-through-rate: 39%                   Click-through-rate: 33%
              Readers:                           Readers:                                  Readers:                                 Readers:                                   Readers:
   Decision makers in machine &             Decision makers in                   Decision-makers in industry,                Decision makers in the           Decision makers in industry, particularly
plant construction and in production     development & electronics               municipal utilities and private               process industries             in the electrical engineering/electronics,
            automation                                                                 energy suppliers                                                       plant & mechanical engineering, ICT, au-
                                                                                                                                                               tomotive & vehicle construction, metal
                                                                                                                                                              production & processing, energy supply,
                                                                                                                                                                 chemical/pharmaceutical/plastics/
                                                                                                                                                                  rubber, food & beverages sectors

       Dispatch Day: Tuesday               Dispatch Day: Monday                     Dispatch Day: Tuesday                    Dispatch Day: Monday                  Dispatch Day: End of the week

                                                      Possible advertising formats: Sponsored Post, Sponsored Post „Survey“, Super Banner                                                        9
MEDIA KIT 2021 INDUSTR.com - The Industrial Ecosystem - publish-industry
CONTENT M A R K E T I NG F OR MAT
Sponsored Post

A Sponsored Post will be published as a fully featured, designated short article through
INDUSTR.com and our newsletter. In addition to the article on INDUSTR.com (12-month
presence), a push report will be published in a relevant newsletter.

Each article is carefully reviewed by our content experts to ensure the greatest
possible added value. Messages can thus be tailored to the target groups in the high
value content environment of INDUSTR.com and the media brands A&D, E&E,
Energy 4.0 and P&A.

                                                                                                                                                                                     Full format
                                                                                                                                                                                    1,990.- EUR
                                                                                                                                                                                YOUR ADVANTAGES
                                                                                                                                                                      ✓ Sponsored Posts leverage the reach and
                                                                                                                                                                             credibility of our media brand
                                                                                                                                                                 ✓ Our content experts know their readership and know
                                                                                                                                                                  where the main interests are; this knowledge can be
                                                                                                                                                                        used to address specific target groups
                                                                                                                                                                    ✓ Native advertising formats such as sponsored
                                                                                                                                                                     posts tend to be more clickable than classic
                                                                                                                                                                                  display advertising

What makes a quality sponsored post and what can you achieve with it?
A sponsored post can be used as an extended arm of content marketing and can contribute to the achievement of various goals. Lead generation, brand awareness,
brand building - a sponsored post can provide valuable services for all these challenges. However, this requires that the article is read attentively and with pleasure.

Important: The article offers the reader a high degree of utility and added value. This works best with articles that explain complicated or complex issues in a compact
and understandable way.

                                                                                                                                                                                                           10
CONTENT M A R K E T I NG F OR MAT
 Sponsored Post „Survey“

 THE MEDIA FORMAT - SPONSORED POST “SURVEY”
 We will place your desired online survey as part of an attractive text/image report in one of our weekly Week
 Newsletters. You reach the qualified target groups of our media brands A&D, E&E, P&A or Energy 4.0 and benefit
 from the attention of the registered recipients.

 SERVICE PACKAGE
 - 5 questions (multiple choice, 1 open text question possible)
 - Professional support in formulating the questions
 - Creation of your online survey and the text/image display by our Value Manufacturing
 - Placement of the sponsored post “Survey” incl. survey link in the newsletter
 - If you wish, you can also use the link to the survey in your communication media
   (customer newsletter, customer mailing)
                                                                                                                                                                                    Complete format
 - Professional and detailed evaluation of the results (Powerpoint and/or Excel)                                                                                                     incl. placement
                                                                                                                                                                                       1,990.- EUR

                                                                                                                                                                                         BENEFITS
                                                                                                                                                                   ✓ Understand customers and/or market better
                                                                                                                                                                ✓ Identifying the wishes and needs of the target group
                                                                                                                                                                  ✓ Use insights to optimize your product portfolio,
                                                                                                                                                                             customer interfaces or sales processes
                                                                                                                                                                         ✓ Professional and detailed evaluation
                                                                                                                                                                                        of the results

  THEME & SET-UP                      QUESTIONS                        WEEK ISSUE                   CREATION & RELEASE                            MAILING                                 EVALUATION
We advise you on the content    What would you like to know?     We recommend the appropriate         As soon as you forward your      Your survey will be eye-catching in          The answers of the readers are
  of the preparation of the      Ask up to 5 multiple-choice     week newsletter for your topic.     questions to us, we will create   our Week-Newsletter and sent it to            automatically evaluated and
  survey and take over the          questions and take the                                              the survey and send you              our registered readers.               made available to you digitally as
 technical implementation.         opportunity to include an                                                   a test link.                                                           PowerPoint or Excel files.
                                  open-ended text question.

                                                                                                                                                                                                                   11
INDUSTR. COM – C ONT E NT MA R K E T IN G FO R MAT S & D ATA
                                                                                                                  IMAGE SPONSORING:                                    TEXT PROMOTION:                     VIDEO PROMOTION:
                                                            COVER IMAGE SPONSORING
                                                                                                                PRODUCT OF THE MONTH                                     STORYBOARD                    CORPORATE OR PRODUCTCLIP

 DESCRIPTION                                         Cover picture with linked title report on               Picture gallery of an interesting                     Article on a success story/         Presentation of an interesting
                                                         homepage of a web magazine                         product/a successful product line                    best practice example based on     product/a successful product line in
                                                                                                            based on supplied product views                             delivered content              the form of a delivered video
                                                                                                                         and data                                                                              contribution
 SCOPE
 IMAGES                                                  Start image (for page view) of the
                                                      slide image gallery of the header area                       3 - 5 supplied Images                             1 - 2 supplied Images               approx. 3 minutes runtime
                                                         and approx. 3-5 supplied images.
 CONTENT                                             Item delivered; 5,000-8,000 characters                      Captions for each image                                Supplied article;                   Supplied video clip
                                                                                                                                                                    approx. 3000 characters
 MEDIA PERFORMANCE / DURATION:
 DURATION                                           - 1 month feature in head area                      - 1 month feature on the home page                 - 1 month feature on the home page      - 1 month feature on the home page
                                                    - 12 months articles in content                     - 12 months picture gallery in content             - 12 months articles in content area,   - 12 months picture gallery in
                                                      area and company channel                            area, media library and company                    media library and corporate channel     content area, media library and
                                                                                                          channel                                                                                    company channel
 PROMOTION                                                                                                                    Sponsored Posts in Week Newsletter (inclusive)
 OTHERS
 EXCLUSIVITY                                                                ×                                                  ×                                               ×                                     ×
 PROMOTION MARKING                                                          ✓                                                  ✓                                               ✓                                     ✓
 AVAILABLE FOR WEB MAGAZIN                                                  ✓                                                  ✓                                               ✓                                     ✓
 AVAILABLE FOR INDUSTR                                                      ×                                                  ✓                                               ✓                                     ✓
 RESPONSIVE DESIGN                                                          ✓                                                  ✓                                               ✓                                     ✓
 RATES (IN EURO PLUS VAT)                                               2,600 €                                             1,880 €                                         1,460 €                               1,880 €
Please send your data two weeks bevor publishing by mail to: sales@publish-industry.net. Please send graphic documents as gif or jpg files in RGB colour mode.

                                                                                                                                                                                                                                           12
INDUSTR. COM – B A NNE R F O R MAT S & D ATA
                                                                                                                         SKYSCRAPER /
                                               FULL BANNER                          SUPER BANNER                                                           MEDIUM RECTANGLE                        HALFPAGE AD                     BILLBOARD AD
                                                                                                                       WIDE SKYSCRAPER

 DESCRIPTION                              The full banner is placed          The super banner is placed             Skyscrapers are placed               The Medium Rectangle is               By integrating the large     The billboard ad is positioned
                                           in the header area of a             in the header area of a             prominently and close to              placed prominently in the            halfpage ad into the right    directly under the navigation
                                               web magazine.                       web magazine.                  content on the right edge of            right content column of            column of the content area,     of a web magazine and can
                                                                                                                          the screen.                        all overview pages.             the view is quickly directed      extend across the entire
                                                                                                                                                                                            to your advertising message.            content width.
 FORMAT:
 SIZE (IN PIXEL)                                  468 x 60                              728 x 90                     120 x 600 / 160 x 600                       300 x 250                           300 x 600                       620 x 160
 DATA FORMATS                                                                                                               JPEG, GIF, HTML5, FLASH (Not IOS-enabled)
 MEDIA PERFORMANCE/DURATION:
 DURATION                                          1 Month                              1 Month                              1 Month                              1 Month                             1 Month                         1 Month
                                                 Head area,                            Head area,
 PLACEMENT                                                                                                                  rotational                            rotational                         rotational                       rotational
                                                 rotational                            rotational
 VISIBILITY (SHARE OF VOICE):
 HOME PAGE                                            ✓                                     ✓                                    ✓                                    ✓                                  ✓                                ✓
 ARTICLE DETAIL PAGES                                 ×                                     ×                                    ×                                    ×                                  ×                                ×
 NAVIGATION/BROWSE PAGES                              ✓                                     ✓                                    ✓                                    ✓                                  ✓                                ✓
 SEARCH-/HIT PAGES                                    ✓                                     ✓                                    ✓                                    ✓                                  ✓                                ✓
 COMPANY CHANNELS                                     ×                                     ×                                    ×                                    ×                                  ×                                ×
 DOWNLOAD-OVERLAY                                     ×                                     ×                                    ×                                    ×                                  ×                                ×
 OTHERS:
 EXCLUSIVITY                                          ×                                     ×                                    ×                                    ×                                  ×                                ×
 PROMOTION MARKING                                    ✓                                     ✓                                    ✓                                    ✓                                  ✓                                ✓
 AVAILABLE FOR WEB-
                                                      ✓                                     ✓                                    ✓                                    ✓                                  ✓                                ✓
 MAGAZIN
 AVAILABLE FOR INDUSTR                                ✓                                     ✓                                    ✓                                    ✓                                  ✓                                ✓
 RESPONSIVE DESIGN                                    ×                                     ×                                    ×                                    ×                                  ×                                ×
 RATES (IN EURO PLUS VAT)                           930.-                                930.-                                 930.-                                930.-                             1,450.-                          1,450.-

Please send your data one weeks bevor publishing by mail to: sales@publish-industry.net. Please send graphic documents as gif or jpg files in RGB colour mode (in the specified banner size).
Max. Banner file size: 40 KB. The target link must be named for each banner and each text ad.

                                                                                                                                                                                                                                                         13
YO UR CONT R I BUTI ON A S P O D C A S T - VA LU A B LE & D IV IS IB L E
 For a high level of awareness of your topic, your message & your company -
 especially among first movers & early adopters in the industry
 The compendia provide very personal insights and comments from makers & decision makers in
 the respective industries and topics.

 We also make these contributions audible: As a result of the INDUSTR.com podcast, the new
 industry podcast. Podcasts are consumed particularly attentively, go from the ear directly into the
 head and remain strongly in memory.

 For authors of a commentary in one of our compendia - YOU - this creates a high level of aware-
 ness of your topic, your message, your company - you; especially among first movers and early
 adopters within our markets.

 Your contribution as a podcast becomes valuable, divisible content - especially for social media &                                                                         complet format
 generates relevant attention through our marketing.                                                                                                                         1,930.- EUR
                                                                                                                                                                                BENEFITS
                                                                                                                                                                ✓ In Germany there are over 20 million
                                                                                                                                                                    Podcast listeners, tendency rising
                                                                                                                                                            ✓ Acoustic storytelling has a strong emotional,
                                                                                                                                                              behavioral effect: From the ear to the head,
                                                                                                                                                                   the content remains in memory
                                                                                                                                                            ✓ Podcasts are a powerful content tool! Use the
                                                                                                                                                                audio boom and reach the right target
                                                                                                                                                                 group in the content marketing mix!
 With publish-industry easily on air - from print to audio!

       CONTENT                           RECORDING &                                HOSTING &                           CONTENT                            PROMOTION &
                                       POSTPRODUCTION                               STREAMING                                                                 REACH
Your contribution from one of       Sound recording & editing of your       Hosting & streaming of your audio   You get your audio file for free     Online presence on INDUSTR.com
   our current compendia             contribution by our professional          recording as a result of our     - valuable, shareable content,      (6 months) and newsletter post (1)
(A&D, E&E, Energy 4.0, P&A)           speakers and podcast experts              INDUSTR.com podcast on            especially for social media          ensure relevant attention in the
                                                                                 Soundcloud and Spotify                                               industry, especially among early
                                                                                                                                                   adopters and first movers as valuable
                                                                                                                                                                 multipliers

                                                                                                                                                                                                         14
D IE ROTE COUCH – TE C H N O L O G Y TA L K S O N PR O D U C T S THAT MOVE
publish-industry invites: Present your product highlight in a 90-second video interview

VIDEO PRODUCTION

- Recording of the video interview in the live atmosphere of the respective trade fair directly at your fair booth.
  Total duration at your booth approx. 30 minutes - incl. preliminary discussion, interview with recording and photos.
  Nothing needs to be prepared at your booth.
- Editing & provision of the finished video interview including all rights of use.
- Optional: English Voice Over (additional costs: EUR 1.010,-).

MEDIA SERVICES

- Social Media: Timely availability of the video interviews on Youtube.
- E-mail Newsletter: Special e-mail distribution to qualified readers of the thematically appropriate magazine:
  A&D, E&E, Energy 4.0 and P&A in the immediate aftermath of the fair.
- Print: Product presentation from video interview as message with text and picture in the magazine or as special
  supplement „DIE ROTE COUCH“ in the magazine.
- Online: Placement of the video interview on INDUSTR.com for 12 months.
                                                                                                                                  PACKAGE RATE
The videos of DIE ROTE COUCH are published on:                                                                                     2,240.- EUR
https://www.youtube.com/publishindustry                                                                                               BENEFITS
https://www.INDUSTR.com
                                                                                                                         ✓ finished video incl. all rights of use
                                                                                                                         ✓ Live atmosphere at your fair booth
                                                                                                                              ✓ Cross-media marketing –
                                                                                                                               Print, Digital & Social Media

Fairs 2021 with DIE ROTE COUCH
Fair               Date                     Print publication                                   Newsletter recipients
Interpack          25.02. - 03.03.2021      P&A April 2021 (PD: 08.04.21)                              8,000
Hanover Fair       12. - 16.04.2021         A&D May 2021 (PD: 03.05.21)                                22,000
E-World            04. - 06.05.2021         Energy 4.0 September 2021 (PD: 08.09.21)                   10,000
SPS                23. - 25.11.2021         P&A February 2022 (PD: 2.22)                               22,000

                                                                                                                                                               15
H OT TOPI C PA RTNE R
INDUSTR.com generates attention, reach and relevant topic interest for its HOT
TOPIC partners with the aim of achieving topic leadership and generating leads

The HOT TOPIC channel
A HOT TOPIC channel brings together editorially selected INDUSTR.com content from a range of different providers
and topics. It is set up especially for a partner company. The HOT TOPIC channel is presented exclusively by the
partner company, branded if desired and supplemented with its topic-relevant content. The partner achieves rele-
vant coverage and attention for his topic.

WhoVisited© TRACKING
INDUSTR.com WhoVisited© consistently tracks individual user behavior and identifies the topics of interest
to INDUSTR.com users: Who reads what, when and for how long? The HOT TOPIC partner gets access to ALL
WhoVisited© information that is generated about all content in the HOT TOPIC channel (not only their own) -
GDPR-compliant as well as cross-content & cross-provider.

CONVERSION                                                                                                                                                                        7,190.- EUR
Goal: To gain useful leads for the partner from the identified interested parties! For this we send to all identified                                                            Duration: 4 months
prospective customers, a E-Mail-Directmailing with your contents. Important: This should provide the user with
real added value. Especially suitable: Webinars, whitepaper downloads, e-book offers, etc. against registration.
                                                                                                                                                                                    BENEFITS
                                                                                                                                                                              ✓ Awareness & Reach
                                                                                                                                                                            ✓ Achieve topic leadership
                                                                                                                                                                             ✓ Conversion & Leads

It‘s that simple:

          THEME                                   CONTENT                                      ANALYTICS                               DIRECTMAILING                                  LEADS
 We will turn your topic into a             We supplement your HOT                     With your INDUSTR.com Analytics             With your e-mail direct mailing to           By registering for your
HOT TOPIC channel on INDUSTR.           TOPIC channel with the relevant,               Dashboard you have access to ALL           ALL interested parties identified via   whitepaper, e-book, webinar, etc.,
  com and fill it with relevant         thematically appropriate content          identified companies and users per content    the HOT TOPIC channel, you can send        your identified topic interested
 content - across all providers         that you provide us with (articles,          of the HOT TOPIC channel and receive        further content such as whitepapers,     parties convert into leads that can
                                         news, whitepapers, videos etc.)          detailed analysis data (per content: number        e-book, webinars, etc. against                be used by you.
                                                                                    of page views, average time on content,                   registration.
                                                                                               total duration, etc.)

                                                                                                                                                                                                                16
SINGLE-E-M A I L -S H OT
Your direct contact to our readers
CONCEPT

- The Single-E-Mail-Shot is a personalized e-mail direct mailing to qualified readers of a publish-industry media brand.
- The dispatch takes place as „editorial recommendation“. The recipients trust the well-known media brand as the sender of the single e-mail shot.
- The optical design of the mailing is based on the look and feel of the respective media brand and ensures recognition by the recipient.
- The text of the Single E-Mail Shot shall not focus too much on advertising in order to maintain credibility among readers.
  However, text formulation is the responsibility of the customer.

Av. Opening Rate: 49%; Av. Click Rate: 30%

TECHNICAL DETAILS

- Text in Word format with suitable formatting (paragraph formatting, text formatting); max. length: 1650 characters incl. blanks
- Headline, max. length: 120 characters incl. blanks
- E-mail subject line, max. length: 80 characters incl. blanks                                                                                                            Circulation:
- 1 image 72 dpi in jpg format (width 1240 pixels). Please do not only use your company logo here, as the image shall act as an                                     Minimum 5,000 recipients
 “eye catcher” to draw the readers’ attention. The logo can be positioned in the image. The final image size in the mailing may vary and will be
  optimized according to the text layout.                                                                                                                              1.20 EUR/recipient
- 5 links max. with indication of target link (hosting managed by customer!); PDF attachments NOT possible.
- Specimen e-mail addresses for the mailing                                                                                                                                    BENEFITS
Please send all data at least two weeks before sending to sales@publish-industry.net                                                                          ✓ direct, personal contact with the target
                                                                                                                                                               group combined with reader confidence in
                                                                                                                                                                          the media brand
                                                                                                                                                                     ✓ outstanding resonances

It‘s that simple:

DATE DETERMINATION                            CREATION                                     RELEASE                                    MAILING                      EVALUATION
We recommend the appropriate            At the latest 2 weeks before               As soon as you forward your                  The single e-mail shot is      Two weeks after dispatch
    time slot for your topic.          mailing date we need your text              data to us, we will create the             sent to a target group of our   you will be provided with the
                                           and a suitable picture.                mailing and send you a test link.                registered readers.          evaluation of the mailing.

                                                                                                                                                                                                    17
W E BI NARS
 Generate and develop leads - our target groups, your participants, qualified leads for your company
 Webinars are suitable for bringing your products closer to a qualified professional audience. They impart specific know-how, underline the professional competence of your company and create platforms for inter-
 active exchange with the target group. Webinars provide you with immediately measurable benefits in the form of qualified leads!

 Product scope

 - Live webinar with professional moderation by publish-industry editors
 - Transmission of max. 80 leads, suitable for direct CRM import
 - Download presentation and whitepaper during the webinar
 - 8-week online presence of the webcast on INDUSTR.com with unlimited number of downloads
 - 6-week promotion to win participants
 - Webcast including all rights

 Promotion

 - 1 e-mail invitation to 5,000 relevant and qualified users of the respective target group                                                                                       Mini Campaign
 - 2 Sponsored Post (text/picture message) in our week newsletters                                                                                                                  WEBINAR
                                                                                                                                                                                   8,150.- EUR
 Services
                                                                                                                                                                                     BENEFITS
 - Creation of a webinar landing page on INDUSTR.com incl. registration page
 - Participant management with e-mail invitations, confirmation and reminders                                                                                                    ✓ up to 80 Leads
 - Professional moderation and briefing of your speaker                                                                                                               ✓ Content and sales-optimized consulting
 - Integration of 3 flash surveys during the webinar                                                                                                                       for the conception of your webinar
 - Detailed evaluations                                                                                                                                                     ✓ Cost advantages compared to
                                                                                                                                                                                    classical events
                                                                                                                                                                           ✓ Access to potential customers
 Lead generation made easy:
 You set the topic, we take care of your successful webinar!

  THEME & SET-UP                           PROMOTION                      TECHNICAL CHECK                    LIVE WEBINAR                     COMMUNICATION                    LEADS & EVALUATION
 We advise you on the content      4-6 weeks before the appointment          Don’t be afraid. We go       Let’s go together with your      We send the webinar recording     You will receive up to 80 leads and
of the webinar preparation and       we market your webinar to our         through the process with      speaker! Our moderator from            to the participants.          webinar reporting for your sales
take over the technical imple-       readers and address qualified           your speaker online in      the editorial department wel-                                                     process.
          mentation.                decision-makers in the industrial                peace.             comes your participants, con-
                                    markets of automation, electrical                                   ducts your survey and controls
                                    engineering, electronics, energy                                           the question chat.
                                        and process technology.

                                                                                                                                                                                                               18
W HI TEPAPE R
Generate verified data from prospects as a basis for customer acquisition

                   BASIC                                         FULL
   1 Month Feature on Homepage INDUSTR.com      1 Month Feature on Homepage INDUSTR.com
  12 months presence on INDUSTR.com            12 months presence on INDUSTR.com
   2 Sponsored Posts in week Newsletter         2 Sponsored Posts in week Newsletter

   max. 25 Leads Basic                          max. 25 Leads Full
   additional Leads: 30,– per Lead              additional Leads: 50,– per Lead

   lead size                                    lead size
   ✓ first name, name                           ✓ first name, name
   ✓ e-mail & permission                        ✓ e-mail & permission                                          Mini Campaign
   ✓ company                                    ✓ company                                                       WHITEPAPER
                                                ✓ adress information
                                                ✓ telefon & permission                                             BENEFITS
                                                ✓ branche
                                                ✓ company size                                                  ✓ up to 25 leads
                                                ✓ jobtitel                                                      ✓ high credibility
                                                                                                     ✓ Award as an expert who deals with the
                    1.970,–                                      2.590,–                                 current problems in the industry
                                                                                                          ✓ Highly qualified target group
                                                                             Rates in EUR plus VAT
                                                                                                             ✓ Near-term lead report
                                                                                                     (3 days after the newsletter is sent out)

                                                                                                                                           19
AD VERTI SING FOR M AT S, R AT E S & D ATA
INDUSTR.COM PACKAGES (ANNUAL PAYMENT)                                                           RATE        EXHIBITION VIDEO                                                                                         RATE
Essential                                                                                           990.–   DIE ROTE COUCH (video + promotional package)                                                            2,240.–
Professional                                                                                   3,990.–      DIE ROTE COUCH voice over setting                                                                       1,010.–
Lead Campaign                                                                                On request
                                                                                                            INDUSTR.COM HIGHLIGHTS & WEEK NEWSLETTER                                                                 RATE
CONTENT MARKETING ON INDUSTR.com                                                                RATE
                                                                                                            Sponsored Post
                                                                                                                                                                                                                    1,010.–
Cover image sponsoring                                                                                      Text Image Promotion
Cover picture on the homepage of the A&D-Web-Magazine, incl, promotion of                      2,600.–
the sponsoring in 3 newsletters, 1 month presence in the head area                                          Sponsored Post „Survey“                                                                                 1,990.–

Image sponsoring: Product of the month                                                                      Super Banner                                                                                            1,010.–
Image gallery with 3-5 images, incl, promotion in 3 newsletters,                               1,880.–
1 month feature on the homepage                                                                             Surcharge - for placement (1st or 2nd place)                                                          plus 110.–

Text promotion: Storyboard                                                                                  Surcharge - for trade fair month                                                                      plus 200.–
Article about success story/best-practice incl, promotion in 3                                 1,460.–
newsletters, 1 month feature on the homepage
                                                                                                            INTERACTION & CONVERSION                                                                                 RATE
Video promotion: Corporate or Product clip
Publication & marketing of your video incl, promotion in 3                                     1,880.–      Hot Topic
newsletters, 1 month feature on the homepage                                                                Editorially selected topics on INDUSTR.com including                                                    7,190.–
                                                                                                            WhoVisited© tracking & conversion mailing
Podcast                                                                                        1,930.–
                                                                                                            Single-E-Mail-Shot (Min. 5,000 Recipients)                                                         1,20/Recipients
BANNER FORMATS INDUSTR.COM                                                                      RATE
Full Banner / Super Banner / Skyscraper / Wide Skyscraper /
                                                                                                            LEAD GENERATION                                                                                          RATE
                                                                                                930.–
Medium Rectangle                                                                                            Whitepaper Basic/Full                                                                             1,970.–/2,590.–
Halfpage Ad / Billboard Ad                                                                     1,450.–      Webinar                                                                                                 8,150.–

 D ATA F O R NEWSLETTER                                                                                     D ATA F O R C O N T E N T M A R K E T I N G F O R M AT S O N I N D U S T R . c o m
  For newsletter a hyperlink can be placed in the banner or text ad.                                        Please send your data two weeks before publication by e-mail to: sales@publish-industry.net. Please send graphic documents
                                                                                                            as gif or jpg files in RGB colour mode.
 • Graphic banner documents in the newsletter:
   • Please e-mail your banner materials as gif or jpg format in RGB colors with 1024 x 127 pixel
                                                                                                            D ATA F O R B A N N E R F O R M AT S O N I N D U S T R . c o m
     to sales@publish-industry.net
                                                                                                            Please send your data one week before publication by e-mail to: sales@publish-industry.net. Please send graphic documents
   • Only static banners
                                                                                                            as gif or jpg files in RGB colour mode (in the specified banner size). Max. Banner file size: 40 KB. The target link must be
   • Maximum banner file size: 40 KB
                                                                                                            named for each banner and each text ad.
 • For Sponsored Post please provide:
   • Text with approx. 500 characters incl. spaces
   • Headline approx. 40 characters
   • Overline 30 characters
   • Teaser max. 160 characters
   • Picture landscape fomat with 180 dpi resolution
   • Key words
   • Please provide target URL together with the banner or text ad.
                                                                                                                                                                                                                                           20
YOUR SOLUTION SALES CONTACT

      Saskia Albert                           Beatrice Decker                            Carolin Dittrich                            Caroline Häfner                              Mirjam Holzer
           ZIP-Code:                                ZIP-Code:                                  ZIP-Code:                                    ZIP-Code:                               ZIP-Code:
     7s, 87-89, CH, US, CA                   80-84, 92, 93, 95, 96, 98                       4s, 5s, 66, 67                60-65, 68, 69, 85, 86, 90, 91, 96, 97, NL, GB            2s, 3s, 49
  phone +49.151.582119-18                  phone +49.151.582119-13                   phone +49.151.582118-99                     phone +49.151.582119-14                    phone +49.151.582119-17
s.albert@publish-industry.net            b.decker@publish-industry.net             c.dittrich@publish-industry.net            c.haefner@publish-industry.net               m.holzer@publish-industry.net

                            Andy Korn                                Florian Arnold                         Isabell Diedenhofen                                   Ilka Gärtner
                                ZIP-Code:                               Inside Sales                              Inside Sales                                    Inside Sales
                          0‘s, 1s, 38, 39, 98, AT                        +
                                                                 phone 49.151.582119-24                    phone +49.151.582119-38                         phone +49.151.582119-21
                      phone +49.151.582119-33                    sales@publish-industry.net                sales@publish-industry.net                      sales@publish-industry.net
                     a.korn@publish-industry.net

                     publish-industry Verlag GmbH · Machtlfinger Straße 7 · 81379 Munich, Germany · www.publish-industry.net · Tel. +49.151.582119-00 · info@publish-industry.net
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