PRODUCT GUIDE 2020 - Skills Canada
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PRODUCT GUIDE 2020 www.lorealprofessionnel.ca L’Oréal Professionnel Canada, 1500 Boulevard Robert-Bourassa, Montréal, QC H3A 3S8 February 2020.
Table of
Content
Hair Colour
Page 4
Hair Care
Page 36
Hair Styling
Page 68
2 3
Hair Colour
CATEGORY
Majirel
Page 6
Inoa
Page 18
Dia
Page 22
Blond Studio
Page 30
4 5
2020 NEW
HAIR COLOUR
BEAUTY COLOURING CREAM FOR RICH PERMANENT RESULTS
Acts like a treatment thanks to technology Ionène G and Incell complex.
Lightens up to 3 levels in 35 minutes.
Covers up to 100% grey hair.
Rich, intense, true-to-tone colour results.
6 7
2020 NEW 2020 NEW
HAIR COLOUR HAIR COLOUR
COLOUR WHEEL THE NUMBERING SYSTEM BEAUTY COLOURING CREAM FOR RICH PERMANENT RESULTS
8 .3 4
LEVEL MAIN SECONDARY
OF DEPTH REFLECT REFLECT
2/3 1/3
SOFT REFLECT DEEP INTENSE
REFLECT REFLECT REFLECT
7.03 7.3 7.33 7.30
NATURAL LEVELS/DOMINANT PIGMENTS
50 ML TUBE 1000 ML DEVELOPERS
Developers rules:
12.5 vol.: Deposit, lift up to 1 level.
20 vol.: Grey coverage, lift up to 1 or 2 levels.
30 vol.: Lift up to 2 to 3 levels.
8 9
CHARACTERISTICS APPLICATION & DEVELOPMENT VIRGIN HAIR
Start application on lengths and ends, then apply to
roots and leave on for 35 mn.
•A cts like a treatment thanks to technology Ionène G RATIO: 1:1.5
and Incell Complex.
• Lightens up to 3 levels in 35 minutes.
• Covers up to 100% grey hair. Step 2 Step 1 with 20 vol. *You can use higher developer
• Rich, intense, true-to-tone colour results. or Step 1 with 30 vol. on lengths and ends.
LONG REGROWTH
Begin application on intermediate zone, then apply to
TECHNOLOGY roots. Take through and leave on for 35mn
50 ml tube 75 ml Shaker Apply with a brush on unwashed dry hair.
•A unique technology: Ionène G + Incell. of Majirel of developer After processing time, rinse abundantly with Pro
•B oth of these active ingredients treat the 3 layers of Classics Colour shampoo.
the hair fiber.
• Ionène G acts on the surface and cortex as a GREY HAIR COVERAGE
conditioning polymer. • LESS THAN 50% GREY HAIR
• Incell acts on the cuticle as a multi-dimensional RECOMMENDATION
ceramide for natural cohesion.
Simply use your target shade.
•R
ead the safety instruction before use.
•W
ear suitable disposable gloves during the
IONÈNE G + INCELL® TECHNOLOGY • MORE THAN 50% preparation, application and rinsing of the product.
•A
void contact with eyes. Rinse eyes immediately if
product comes into contact with them. If wearing
In a 1:1 ratio*, mix your target shade with its contact lenses, remove them before rinsing the eyes.
corresponding base level •R
inse well after development time.
•D
o not use heat (except with Majicontrast).
COOL REFLECTS WARM REFLECTS
1/2 target shade + 1/2 target shade + 1/2 same
1/2 same level basic level golden basic shade
shade
*If you want to proritize the reflect, you can mix 3/4 tube of
your target shade with 1/4 tube of its corresponding level of tone.
RUBILANE, CARMILANE & DM5
COLOUR MAINTENANCE
Depending on how much the colour has faded, you
can determine when to take through the lengths and
ends. Always add 5 to 15 ml of warm water to your •L ong-lasting result.
existing formula for the take through: • 1 00% grey coverage.
• Intense red family shade.
• SAME / SLIGHTLY FADED COLOUR
MAJIROUGE RUBILANE
ZONE A - ZONE B - ZONE C - •T
o achieve red coppers.
30mn Take through 5 minutes (TT5)
SURFACE CUTICLE CORTEX
IONÈNE G INCELL® COMPLEX IONÈNE G • MODERATELY FADED COLOUR
Exclusive Multi-dimensional Exclusive 2nd option: take through using DIA LIGHT
conditioning ceramide, conditioning MAJIROUGE CARMILANE
polymer. Signature strengthens natural polymer. Signature
of all L’Oréal cohesion of hair of all L’Oréal •T
o achieve red, blue pigments.
Professionnel for continued long- Professionnel 20mn Take through 15 minutes (TT15) 25mn 10mn
•M
ore deep, more tenacious.
Colour Brands - lasting conditioning Colour Brands -
restores, protects results. restores, protects • COMPLETELY FADED / COLOUR CHANGE
2nd option: take through using DIA LIGHT
and continuously and continuously
conditions the hair. conditions the hair. MAJIROUGE DM5
Take through immmediately (TTI) 15mn 20mn •T
o achieve red, violet pigments.
At the end of the development time, emulsify very
gently, rinse until water runs clear, and shampoo.
10 11
Cool Cover Glow
2020 NEW 2020 NEW
HAIR COLOUR HAIR COLOUR
MAJIREL’S COOLER SIBLING FOR SHIMMERING COLD REFLECTS MAJIREL’S TRANSLUCENT SIBLING FOR NEUTRALIZED FINISH
AND OPTIMAL NEUTRALISATION, EVEN ON DARK BASES AND EXTREME LUMINOSITY
CHARACTERISTICS APPLICATION & DEVELOPMENT
•E xtreme and long-lasting neutralisation. RATIO: 1:1.5
• Perfect, deep and long-lasting coverage, high
resistance to extreme conditions.
• Predictable & precise results with reliable numbering.
• 100% grey hair coverage… no need to mix with
a fundamental.
50 ml tube 75 ml Shaker
of Majirel of developer
GREY HAIR COVERAGE
CHARACTERISTICS • 0 TO 30%: No perfect coverage but an aesthetic
Reflect: *The final result could appear 1/2 level darker because result. Ultra glow result guaranteed.
35 to 40% of the cool neutralisation .
•B
oosted with cool reflects for an optimal neutralised •3
0 TO 50%: Add 1/4 of fundamental Majirel core
result. range shade on the roots to better cover white hair.
•5
0%+ light reflexion for extreme luminosity.
•4
x more transparency thanks to a new pigment •M
ORE THAN 50%: NO GLOW RESULT POSSIBLE…
balance.
APPLICATION & DEVELOPMENT •F
lexible technique: one shade for different levels
However, for regrowth maintenance, it is possible to
use Majirel or Majirel COOL COVER on the roots in
of depth. order to obtain a perfect coverage or even a slightly
•U
p to 3 levels of lift. deeper ‘’shadow roots’’ effect and then, use Majirel
RATIO: 1:1.5 GLOW on the lengths and ends.
CLEAR USAGE
THE TRANSLUCENCY OF MAJIREL GLOW CAN BE
EVEN MORE IMPORTANT BY USING THE CLEAR
SHADE.
On natural or compatible coloured bases, if the chosen
*Colour results may vary depending on the diameter shade comes out too neutralised or has reflects that
Reflect: of the hair, the revealed undercoat, the developer are too intense, anticipate by integrating from 1/4 to
50 ml tube 75 ml Shaker Up to 80% level and the percentage of grey hair. 1/2 of CLEAR in the mix in order to reduce its intensity.
of Majirel of developer
On natural and coloured bases 5 & 6, it is possible to On prelightened bases, to create delicate pastels &
GREY HAIR COVERAGE mix light shades and dark shades to create medium maintain a glow effect, 4 times more CLEAR than
Simply apply your target shade. shades. ie. L11 + D11 = M11. colouring mix can be added in the mix.
12 13
High Lift Majicontrast
2020 NEW 2020 NEW
HAIR COLOUR HAIR COLOUR
MAJIREL’S SUPER LIGHTENING SIBLING FOR THE ULTIMATE COOL BLONDE ONLY IN ONE STEP: LIFT AND DEPOSIT
CHARACTERISTICS
•P erfect consistency from from regrowth to ends, CHARACTERISTICS
ideal for global applications.
• Up to 4.5 levels of lift while toning simultaneously, no
prior discolouration. •H
i.Chroma technology for visible colour results on
• Ultra-neutralising ICIUM+ technology: absorbs warm natural or coloured dark bases without having to
reflects deep inside the hair fiber for cool, icy results. prelift the hair.
• Majirel Incell and Ionène G conditioning technology: •A
chieve one-step long-lasting contrasts in just 15
2 active ingredients reinforcing and strengthening minutes, with adding heat.
the entire hair fiber, for beautiful and healthy-looking •D
ark natural bases 1, 2, 3, 4, 5.
hair. •D
ark coloured bases 4, 5 & 6.
APPLICATION & DEVELOPMENT
APPLICATION & DEVELOPMENT
RATIO: 1:2
RATIO: 1:1.5
50 ml tube 100 ml Shaker
of Majirel of developer
50 ml tube 75 ml Shaker
of Majirel of developer
COLOUR MAINTENANCE
On unwashed dry hair, use a brush and start with
1st APPLICATION
regrowth. Take through 5mn before the end of the
On unwashed dry hair. Apply using individual mèches,
development time.
balayage or veil technique. Separate the strands
covered in Majicontrast with some Quick Mèches or
VIRGIN HAIR
some professional foil papers.
Start application on lengths and ends. Leave on for 10-
15mn before applying to roots. Apply to regrowth and
NOTE
leave on for 50mn.
Do not apply to scalp nor entire hair.
LONG REGROWTH
Begin application on intermediate zone then, take
through. Apply to roots and leave on for 50mn.
DEVELOPERS RULES
NATURAL LEVELS/ •2 0 volume: Subtle reflect.
DEVELOPER TO USE •3
•4
0 volume: More intense reflect.
0 volume: Intense and luminous reflect.
lways keep in mind the porosity of the hair prior to choose the right
*A
oxydant.
• atural
N base level 6-7: 30 vol.
• Natural base level 5 fine hair: 30 vol.
• Natural base level 5 coarse hair: 40 vol.
• Natural base level 4: 40 vol.
*On natural base level 4 & 5, result could be warmer.
14 15
Mix
2020 NEW
HAIR COLOUR
THE EXPERT TOOL FOR COLOURISTS
CHARACTERISTICS
•5 concentrates of pure reflects: copper, red, violet,
blue and green.
• To mix with Majirel and Majirouge to intensify,
neutralise or create special effects.
PREPARATION
RATIO: 1:1.5
50ml tube 1/4 tube of 75 ml Shaker
of Majirel Majirel Mix of 20 or 30 vol
or Majirouge developer
WITH 5 CONCENTRATES
OF PURE REFLECTS =
2 POSSIBLE USAGE
5 PURE REFLECTS CONCENTRATES
WARM COLOURS COOL COLOURS
TO INTENSIFY TO NEUTRALISE
Red Copper Violet Blue Green
INTENSIFY A MAJIREL OR MAJIROUGE SHADE
Mix the Majirel Mix shade with Majirel ou Majirouge.
ie. 1 tube of Majirel 5.20 + 1/4 of Majirel Mix Violet tube
+ 75 ml of 20 vol developer = The Mix Violet shade
reinforces the iridescent aspect of the Majirel 5.20
shade. Rinse abundantly and wash the hair with Pro
Classics Colour shampoo.
16 17
THE FIRST PERMANENT AMMONIA-FREE HAIR COLOUR
Ammonia-free oxydative hair colour.
Oil Delivery System (ODS) technology:
an unparelleled oil-base that potentiates the action of the hair colouring process.
Lightens up to 3 tones in 35 minutes.
Covers up to 100% grey hair.
Easy to use, optimal scalp comfort, no odour.
18 19CHARACTERISTICS TAKE-THROUGH
•A
mmonia-free oxydative hair colour. •T
ake-through must be done without adding any
•L
ightens up to 3 tones in 35 minutes. water in the mix. The processing time starts after the
•C
overs up to 100% grey hair. regrowth application.
•E
asy to use, optimal scalp comfort, no odour.
•S
AME / SLIGHTLY FADED COLOUR
TECHNOLOGY
30mn Take through 5 minutes (TT5)
•O il Delivery System (ODS) technology. •M
ODERATELY FADED COLOUR
• Unparalleled oil-base that potentiates the action 2nd option: take through using DIA LIGHT
THE FIRST PERMANENT AMMONIA-FREE HAIR COLOUR of the hair colouring process.
• Helps to respect the natural protective layer
of the hair. 20mn Take through 15 minutes (TT15) 25mn 10mn
• Ammonia-free, no odour.
•C
OMPLETELY FADED / COLOUR CHANGE
2nd option: take through using DIA LIGHT
PREPARATION
Take through immmediately (TTI) 15mn 20mn
For an INOA application, 2 products to mix: •N
ote: if grey coverage mix is applied at the regrowth,
RATIO: 1:1 ha r
take-through with reflect only.
ir pe
co
lou
r
de
ve
lo
•T
ip: take-through can be done with the Dia Light
shade or mix corresponding with Diactivateur 9 vol.
+
60 ml 60 ml
60 ml of 60 ml of
hair colour developer
TECHNICAL RULES
10 vol. to lift 1 level, 20 vol. to lift 2 levels, 30 vol. to lift 3 levels.
Mix with whip until you obtain a homogeneous and
GREY HAIR COVERAGE
creamy texture.
• COVERS UP TO 70%
For a vibrant multi-reflect hair colour: apply the
selected shade. Processing time: 35 min.
APPLICATION
• FOR MORE THAN 70% GREY HAIR
For optimal coverage with modern reflects: mix 1/2
•T ake the mix through on the regrowth, do not just tube of the selected shade with 1/2 of a fundamental
lay down. with the same base level, apply and let process for
• Apply on the entire regrowth and if necessary, on 35 min. For optimal coverage with warm and vibrant
the lengths and ends (see take through techniques). reflects, mix 1/2 tube of the warm shade selected with
• Thanks to its thick texture, the product stays on the 1/2 tube of gold fundamental (.3) with the same base
hair. level, apply and let process for 35 min. For deep and
intense coverage, mix 1/2 a tube of the cold shade
selected with 1/2 of deep fundamental (.0) with the
EMULSION & RINSE same base level, apply and let process for 35 min.
CLEAR SHADE
The clear shade allows to reduce the intensity of a
•A fter a few minutes of emulsion, rinse abundantly
reflect without changing its nature (the mix ratio
until water is clear.
between Clear and the shade is determined by the
• Finish with 2 applications of specific shampoo for
desired result without more than 1/2).
coloured hair: INOA Post.
RECOMMANDATIONS Discover the High Resist technology:
our long-lasting shades that last up to
42 shampoos*
•D o not use heat. HIGH RESIST PIGMENT
•W ear appropriate single-use disposable gloves. NEW
1500 ML •U se only with recommanded developers, 30 vol.
(9%) maximum.
60 ML TUBE 1000 ML DEVELOPERS INOA POST SHAMPOO • Respect the instructed proportions.
•D o not use any metallic tools (brush, comb, bowl,…) 1 BASE 1 BASE HIGH RESIST 2 COUPLERS
• If using a shaker, open immediately after mixing Coverage Coverage + reflect Reflect
to avoid the shattering of the shaker and harmful Bigger, the High Resist pigment boosts the strength of the colour and stays anchored longer.
projections of the product.
•A lways store the INOA developers with the head up. * Instrumental tests
20 21DEMI-PERMANENT TONE ON TONE
RICH AMMONIA-FREE HAIR COLOUR
Ideal for natural or colour-treated hair.
Cream texture.
Lightens up to 1.5 level.
Covers up to 70% of grey hair.
Deep and rich tones.
Exceptional softness.
22 23CHARACTERISTICS APPLICATION
DEMI-PERMANENT TONE ON TONE RICH AMMONIA-FREE HAIR COLOUR
•D emi-permanent •A pply with brush or applicator bottle on regrowth,
• Ideal for natural or colour-treated hair. lengths and ends.
•C ream texture. • Shampoo and rinse abundantly and finish with a Pro
•L ightens up to 1.5 level. Classics Colour shampoo.
•C overs up to 70% of grey hair. • Do not use heat.
•D eep and rich tones.
•E xceptional softness.
•D arkens up to 4 tones without pre-colouring.
FUTURE APPLICATIONS
TECHNOLOGY •A pply the mix on the regrowth only and let process
20 minutes.
• Take through lengths for the 5 last minutes.
•A
dvanced Alkaline Technology. • If hair colour is well maintained, simply take through
•B
efore colour: on natural hair, the cuticle scales are with emulsion.
closed. • Shampoo and rinse thoroughly and finish with a Pro
•D
uring colour: the alkaline agents slightly open Classics Colour Shampoo.
the hair fiber allowing colourants to penetrate the
cuticle.
•A
fter colour: DIA Richesse has the ability to lighten
up to 1.5 level, cover up to 70% grey hair and create ESSENTIAL USES
rich, profound tones.
TO COVER FIRST GREY HAIR
•T
o cover up to 30% grey hair, use Diactivateur 9 vol.
PREPARATION •T
o cover between 30% and 70% grey hair, use
Diactivateur 15 vol.
In an applicator bottle or bowl, pour 50 ml of a DIA Processing time: 20 min
Richesse tube + 75 ml of 9 vol. (2.7%) or 15 vol. (4.5%).
Mix. TO BRING A FIRST REFLECT OR COLOUR TO
RATIO: 1:1.5 NATURAL HAIR
•T
o give a first reflect to a same base level, use
Diactivateur 9 vol.
•T
o give a reflect and lighten, use Diactivateur 15 vol.
+ Processing time: 20 min
50 ml of 75 ml of Bottle
hair colour developer or bowl
TIPS
DEVELOPERS RULES • Ideal to colour and/or cover grey hair the day of a
texture service (9 vol only).
• Ideal to darken or go back to a natural base.
•T he CLEAR shade allows to reduce the reflect of
•6 volume: Less lift, subtle reflect, perfect to achieve
all DIA Richesse by mixing it to the selected shade:
tone on tone colour.
1/4 CLEAR + 3/4 selected shade or 1/2 CLEAR + 1/2
• 9 volume: Less lift, perfect balance to reveal
selected shade.
reflection and depth.
• 15 volume: Up to 1.5 level of lift, perfect reveal
reflection, to achieve best result on grey hair.
50 ML TUBE 1000 ML DEVELOPERS
24 25DEMI-PERMANENT TONE ON TONE LUMINOUS
AMMONIA-FREE ACID HAIR COLOUR
Acidic Technology.
Gel-cream texture.
Luminous tones.
Zero lift.
Vinyl shine.
Intense care for the hair.
26 27CHARACTERISTICS APPLICATION
DEMI-PERMANENT TONE ON TONE LUMINOUS AMMONIA-FREE ACID HAIR COLOUR
•D emi-permanent. •A pply with brush or applicator bottle.
•G el-cream texture. • Shampoo and rinse abundantly and finish with a
•L uminous tones. specific post-colour shampoo.
•Z ero lift. • Do not use heat.
•V inyl shine.
• Intense care for the hair.
• Ideal for sensitized hair.
•D arkens up to 2 tones on coloured or sensitized hair. FUTURE APPLICATIONS
•T
o take-through colour with acid pH.
TECHNOLOGY •A
pply the oxydative colour (Majirel, Inoa) on the
regrowth et take through with the corresponding Dia
Light shade with 9 vol.
•G
entle Acid Technology.
•B
efore colour: on colour-treated and sensitized hair,
the cuticle scales are already opened.
•D
uring colour: DIA Light has an acid pH close to the
natural pH of the hair. There is no lift with gentle
penetration of colourants for long-lasting colour.
•A
fter colour: The cationic polymers in DIA Light have
a resurfacing effect on the cuticle, leaving the hair
with amazing shine and softness.
ex: INOA 6.34 ex: D
IA LIGHT 6.34
with 9 vol. (5 to 20 minutes)
Processing time: 20 min
PREPARATION
TO TONE BLONDES (HIGHLIGHTS OR COLOUR)
•F
or a discreet result, use the 6 vol.
In an applicator bottle or bowl, pour 50 ml of a DIA •F
or a more sustained result, use the 9 vol.
Light tube + 75 ml of 6 vol. (1,8%) or 9 vol. (2,7%). •F
or a more intense results, use the 15 vol.
Mix. •A
pply on towel-dried hair.
RATIO: 1:1.5 SHADES DEDICATED TO TONE HIGHLIGHTS TO MIX
TO CREATE INFINITE EFFECTS.
Processing time: 5 to 20 min
+
50 ml of 75 ml of Hot-water bottle
TIPS
hair colour developer or bowl
• Ideal to correct warm reflects and to darken up to 2
levels (with 9 vol.).
DEVELOPERS RULES • Ideal to revive the hair colour and bring shine the
day of the permanent service: - to recolour or bring
shine, use the 6 vol. - for an effect up to 1 tone darker,
•6 volume: Subtle reflect, perfect to achieve tone on use the 9 vol.
tone colour. •T he CLEAR shade allows to reduce the reflect of
• 9 volume: Perfect balance to reveal reflection and all DIA Light shades when mixing it to the selected
depth, darkens up to 2 levels. shade.
• 15 volume: Intensity and best reveal reflection.
50 ML TUBE 1000 ML DEVELOPERS
28 29THE LIGHTENING TOOLBOX DEVELOPED BY
COLOURISTS FOR COLOURISTS.
ULTRA-SIMPLE. ULTRA PERFORMING.
30 31THE BLONDING TOOL BOX DEVELOPED BY COLOURISTS FOR COLOURISTS
PASTES POWDERS
Up to Up to
7 6 Up to Up to
levels levels 8
levels
6
levels
Up to Up to
50
min
50
min Up to Up to
50
min
50
min
PLATINIUM PLUS PLATINIUM MULTI-TECHNIQUES 8 FREEHAND TECHNIQUES 6
Fast-action lightening paste, ideal for dark bases. Ammonia-free lightening paste, ideal for light bases. FEATURES FEATURES
•M
ulti-techniques lightening powder. •M
ulti-techniques lightening powder.
FEATURES FEATURES •H
igh performance formula. •H
igh performance formula.
• Lightening paste. • Lightening paste. •E
nriched with Pro-Keratin. •E
nriched with Pro-Keratin.
• Nutriceride + beeswax. • Nutriceride + beeswax. •L
ow odour technology. •L
ow odour technology.
• Balm texture. • Balm texture. •B
alayage and open air techniques. •B
alayage and open air techniques.
BENEFITS BENEFITS BENEFITS BENEFITS
• Optimal respect of the hair fiber. • Optimal respect of the hair fiber. •N
on-volatile texture. •N
on-volatile texture.
• Comfort and security. • Comfort and security. •H
igh adherence. •H
igh adherence.
• Optimum lightening and shine. • Optimum lightening and shine.
DEVELOPER MIXING RATIO DEVELOPER MIXING RATIO DEVELOPER MIXING RATIO DEVELOPER MIXING RATIO
20 vol. 30 vol. 40 vol. 1+1 1+2 1+3 20 vol. 30 vol. 40 vol. 1+1 1+2 1+3 20 vol. 30 vol. 40 vol. 1+1 1+2 1+3 20 vol. 30 vol. 40 vol. 1+1 1+2 1+3
GLOBAL GLOBAL GLOBAL OPEN AIR
ENCLOSED ENCLOSED ENCLOSED FREEHAND
OPEN AIR OPEN AIR OPEN AIR
FREEHAND FREEHAND FREEHAND
32 33CREAMS OILS EFASSOR SHAMPOO
Up to Up to
5
levels
2
levels
Up to
35
min
MAJIMÈCHES SUNKISSED OIL PERMANENT PRO CLASSICS
COLOUR POST COLOUR
FEATURES Ammonia-free. REMOVER SHAMPOO
• Ammonia-free highlighting cream.
• Non volatile formula. FEATURES
• Advanced conditioning agents. • Ammonia-free lightening oil. FEATURES FEATURES
• Fresh modern fragrance. • Gel texture. •E
ffective results. •O
n the day of the service, it gently cleanses without
• Cream + sachet + developer. •E
asy to use. impairing the colour result.
• Can be used under heat for 15 mn BENEFITS •M
ulti-usage. •P
rotects colour-treated hair and enhances colour
(20/30 VOL only). • No ammonia, no odour. radiance.
• For a natural sunkissed effect in less than 30 PREPARATION
BENEFITS minutes. Depending on the degree of desired lighting,
• No ammonia: no odour. Efassor should be use:
• Controlled, high precision lightening 3 NEW SERVICES •M
ix with hot water (mild cleanse).
for even colour results. • SUNKISSED BLUR SERVICE •M
ix with a developer 20 vol. or 30 vol.
• Luminous, clean blonde results. “Break the base” 5
min (deep cleanse).
20 vol. 1+2 Lift 1/2 level
MIX (ratio 1 + 1 + 1)
•S
UNKISSED LIFT 15
min
30 vol. 1+2 1 level GENTLE CLEANSE
Mix with 1 Development Method of
sachet (28g) time application
•S
UNKISSED SOMBRÉ 30
+ + 20/30 vol. 1+2 2 levels
min • Build up of colour.
• Gentle cleanse before
deep cleanse.
60 ml of hot
water
5-20 min
• A full quickly
throughout
the hair.
• Partial
MIX (ratio 1 + 2) application
• Light shade up to 60 ml of hot
10-20 min where required
1 level lighter. water
30 g 30 g 30 ml with a sponge.
1 lightening (1/2 tube) developer
sachet lightening cream (20, 30, 40 vol.)
+ Mix with 1 Development Method of
DEEP CLEANSE
sachet (28g) time application
40 ml 80 ml • Medium shade up to 75 ml
developer 15-40 min • Partial
2 levels lighter. of 20 vol.
(20, 30 vol.) application
where required
with a colour
• Dark shades heavy 75 ml
35-60 min brush.
build up of colour. of 30 vol.
34 35Hair Care
CATEGORY
Serie Expert
Page 38
Serioxyl
Page 56
Source Essentielle
Page 62
36 37EXPERT PROFESSIONAL HAIR CARE FORMULAS FOR EVERY HAIR TYPE.
CHOOSE YOUR EXPERT.
Canadians expect nothing less than personalisa- to empower you and answer your needs. In 2020,
tion. With ground-breaking molecular precision Serie Expert offers 13 different experts specific
technology, L’Oréal Professionnel offers expert to those needs. Discover our expert formulas by
professional hair care for all hair types. If your way of Shampoo, Conditioner and/or Treatments
hair is your identity; a fundamental part of your and choose your expert today.
expression, then Série Expert is the prescription
38 39Absolut Repair
EXPERT CARE FOR DRY DAMAGED HAIR
PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH GOLD QUINOA & PROTEIN FOR 77% 250 ML
LESS DAMAGED & 7X SHINIER HAIR* *FULL ROUTINE 500 ML 190 ML 50 ML
INSTANT 10-IN-1 PERFECTING
RESURFACING MULTIPURPOSE NOURISHING
GOLDEN MASK SPRAY SERUM
RESULT RESULT RESULT
The professional formula of the Ins- The professional formula of the Ins- The professional formula of the Nou-
tant Resurfacing Golden Mask leaves tant Resurfacing perfecting spray rishing Serum leaves hair more ma-
hair 7x shinier and smooth, for an instantly protects damaged hair. One nageable. Hair is shiny, silky-to-touch
overall controlled look. Suitable for action for 10 benefits: and non-greasy.
all hair types leaving a lightweight 1 • Protection against heat up to
touch. 230°C/450°F degrees
2 • Nourishment HOW TO USE
HOW TO USE 3 • Resurfacing Massage between the fingertips be-
In substitution of the Instant Resur- 4 • Split ends reduction fore running through the lengths and
300 ML facing Conditioner, apply to the len- 5 • Detangling ends of hair for control and shine af-
500 ML 200 ML 250 ML
gths and ends of towel-dried hair, 6 • Facilitates blow-dry ter blow drying.
1500 ML 1000 ML 500 ML
leave in for 3 to 5 minutes then rinse 7 • Hydration
thoroughly. 8 • Anti-breakage
9 • Anti-split ends
INSTANT INSTANT INSTANT 10 • Anti-frizz
RESURFACING RESURFACING RESURFACING HOW TO USE
SHAMPOO CONDITIONER MASK Apply to shampooed, towel-dried
hair from root to tip. Do not rinse.
Blow-dry and style as usual.
RESULT RESULT RESULT
The professional formula of the Ins- The professional formula of the Ins- The professional formula of the Ins-
tant Resurfacing Shampoo imme- tant Resurfacing Conditioner imme- tant Resurfacing Mask leaves hair
diately cleanses and restructures diately restructures damaged hair. 7x shinier and smooth, for an overall
damaged hair, while leaving it with a Nourishes the fiber while leaving it controlled look. Suitable for thicker
lightweight touch. with a lightweight touch. hair types.
HOW TO USE HOW TO USE HOW TO USE
Shampoo the hair twice: first to Apply evenly on shampooed hair, in In substitution of the Instant Resur-
cleanse, second to treat. the direction of hair growth, twist facing Conditioner, apply to the len- ANTI BREAKAGE +
lengths for better penetration. Rinse. gths and ends of towel-dried hair,
leave in for 3 to 5 minutes then rinse HEAT PROTECTING
thoroughly.
CREAM
RESULT
The professional formula of the Anti-Breakage + Heat Protection Blow-dry Cream
protects your hair from breakage and heat up to 230°C/450°F*. Hair is smooth and
shiny.
HOW TO USE
125 ML With a small amount of cream warmed in the palms of your hands apply the cream
on towel-dried hair in the direction of hair growth. Do not rinse. Blow dry and style
as usual.
40 41Vitamino Color
EXPERT CARE FOR COLOURED HAIR
PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH RESVERATROL FOR 8 WEEKS OF
COLOUR PROTECTION* *FULL ROUTINE
300 ML
500 ML 200 ML 250 ML
1500 ML 1000 ML 500 ML 190 ML 125 ML
COLOUR COLOUR COLOUR 10-IN-1 PERFECTING COLOUR
RADIANCE RADIANCE RADIANCE MULTIPURPOSE CORRECTING
SHAMPOO CONDITIONER MASK SPRAY CREAM CC-BLONDE
RESULT RESULT RESULT RESULT RESULT
The professional formula of the The professional formula of the Co- The professional formula of the Co- The professional formula of the Co- The professional formula of the CC-
Colour Radiance Shampoo gently lour Radiance Conditioner stren- lour Radiance Mask maintains the lour Radiance perfecting spray ins- Blonde Cream neutralises yellow un-
cleanses hair from impurities leaving gthens, hydrates and leaves hair ea- strength of the hair fiber from root to tantly protects coloured hair. One dertones for a pure blonde. Easy to
it instantly soft. sier to detangle. tip. Coloured hair is left vibrant. action for 10 benefits: distribute with a no-drip formula.
1 • Protection against heat up to
HOW TO USE HOW TO USE HOW TO USE 230°C/450°F degrees HOW TO USE
Shampoo the hair twice: first to Apply evenly on shampooed hair, in In substitution of the Colour Ra- 2 • Shine Apply evenly to your hair after sham-
cleanse, second to treat. the direction of hair growth, twist diance Conditioner, apply to the len- 3 • Softness pooing and leave in for 5-10 minutes.
lengths for better penetration. Rinse. gths and ends of towel-dried hair, 4 • Smoothness of hair fiber Rinse thoroughly.
leave in for 3 to 5 minutes then rinse 5 • Detangling
thoroughly. 6 • Facilitates blow-dry
7 • Hydration
8 • Anti-breakage
9 • Anti-split ends
10 • Anti-frizz
HOW TO USE
Apply to shampooed, towel-dried
hair from root to tip. Do not rinse.
Blow-dry and style as usual.
42 43Inforcer Silver
EXPERT CARE FOR WEAK HAIR EXPERT CARE FOR GREY & WHITE HAIR
PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH B6 + BIOTIN FOR INSTANT REDUCTION PROFESSIONAL HAIR CARE ROUTINE TO INTENSELY BRIGHTEN AND NEUTRALISE WHITE HAIR*
OF HAIR BREAKAGE* *FULL ROUTINE *FULL ROUTINE
300 ML 300 ML
500 ML 200 ML 250 ML 500 ML 200 ML
1500 ML 1000 ML 500 ML 1500 ML 1000 ML
REINFORCING REINFORCING REINFORCING NEUTRALISING NEUTRALISING
SHAMPOO CONDITIONER MASK SHAMPOO CREAM
RESULT RESULT RESULT RESULT RESULT
The professional formula of the Rein- The professional formula of the Rein- The professional formula of the Rein- The professional formula of the Sil- The professional formula of the Sil-
forcing Shampoo instantly reduces forcing Conditioner instantly reduces forcing Mask instantly reduces brea- ver Shampoo is highly concentrated ver Neutralising Cream is enriched
breakage with daily use. Gently breakage with daily use. Hair is stren- kage with daily use. Hair is intensely in blue and violet pigments. Instantly with Ceramide and Babassu oil.
cleanses hair from impurities while gthened, hydrated and easier to de- conditioned. erases yellow undertones whilst sof- Yellow undertones are instantly
leaving it instantly soft. tangle. tening with a glossy effect. contrasted whilst hair is left softer
HOW TO USE and lightweight.
HOW TO USE HOW TO USE In substitution of the Reinforcing HOW TO USE
Shampoo the hair twice: first to Apply evenly on shampooed hair, in Conditioner, apply to the lengths and Shampoo the hair twice: first to HOW TO USE
cleanse, second to treat. the direction of hair growth, twist ends of towel-dried hair, leave in for cleanse, second to treat. Apply evenly on shampooed hair, in
lengths for better penetration. Rinse. 3 to 5 minutes then rinse thoroughly. the direction of hair growth, twist
lengths for better penetration. Rinse.
ANTI-BREAKAGE SPRAY
RESULT
The professional formula of the Anti-breakage Spray eliminates breakage during
brushing.
HOW TO USE
Spray for up to 5 seconds directly onto your brush head. Depending on hair length
and thickness, re apply if necessary. Brush through hair. Do not rinse.
37 G
44 45Blondifier Nutrifier
EXPERT CARE FOR BLONDE HAIR EXPERT CARE FOR DRY HAIR
PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH ACAI BERRY EXTRACT + POLYPHENOLS PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH GLYCEROL + COCO OIL FOR
FOR MULTIDIMENSIONAL BLONDE SHINE* *FULL ROUTINE LIGHTWEIGHT HYDRATING TRANSFORMATION* *FULL ROUTINE
300 ML 300 ML 300 ML
500 ML 500 ML 200 ML 500 ML 200 ML 250 ML
1500 ML 1500 ML 1000 ML 1500 ML 1000 ML 500 ML
NEUTRALISING ILLUMINATING ILLUMINATING NOURISHING NOURISHING NOURISHING
SHAMPOO SHAMPOO CONDITIONER SHAMPOO CONDITIONER MASK
RESULT RESULT RESULT RESULT RESULT RESULT
The professional formula of the Neu- The professional formula of the Illu- The professional formula of the Illu- The professional formula of the Nou- The professional formula of the Nou- The professional formula of the Nou-
tralising Shampoo is enriched with minating Shampoo gently cleanses minating Conditioner enhances the rishing Shampoo cleanses and nou- rishing Conditioner adds shine and rishing Mask intensely conditions.
violet pigments for a cool blonde. the hair fiber while emphasing the multimentional radiance of blonde rishes, hair feels instantly softer and softness whilst making hair easier to
Gently cleanses the hair fiber. multimentional shine of blonde hair. hair. Hair is instantly shiny, soft and more supple. detangle. HOW TO USE
easy to detangle. In substitution of the Nourishing
HOW TO USE HOW TO USE HOW TO USE HOW TO USE Conditioner, apply to the lengths and
Shampoo the hair twice: first to Shampoo the hair twice: first to HOW TO USE Shampoo the hair twice: first to Apply evenly on shampooed hair, in ends of towel-dried hair, leave in for
cleanse, second to treat. cleanse, second to treat. Apply evenly on shampooed hair, in cleanse, second to treat. the direction of hair growth, twist 3 to 5 minutes then rinse thoroughly.
the direction of hair growth, twist lengths for better penetration. Rinse.
lengths for better penetration. Rinse.
RESTORING AND ILLUMINATING MASK NOURISHING HEAT PROTECTION CREAM
RESULT RESULT
The professional formula of the Restoring and Illuminating Mask replenishes, smoo- The professional formula of the Nourishing Heat Protection Blow-dry Cream pro-
thes and nourishes the hair fiber, enhancing the multidimentional shine and ra- tects your hair from damage and heat up to 230°C/450°F*. Hair is smooth and
diance of blonde hair. shiny.
250 ML
500 ML
HOW TO USE HOW TO USE
In substitution of the Illuminating Conditioner, apply to the lengths and ends of With a small amount of cream warmed in the palms of your hands apply the cream
towel-dried hair, leave in for 3 to 5 minutes then rinse thoroughly. on towel-dried hair in the direction of hair growth. Do not rinse. Blow dry and style
as usual.
125 ML
46 47Liss Unlimited Volumetry
EXPERT CARE FOR REBELLIOUS HAIR EXPERT CARE FOR FINE HAIR
PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH PRO KERATIN + KUKUI OIL FOR HIGH PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH INTRA CYLANE FOR VOLUMISING
SHINE SMOOTHING TRANSFORMATION* *FULL ROUTINE EXTREME SHINE TRANSFORMATION* *FULL ROUTINE
300 ML
500 ML 250 ML 300 ML 200 ML
1500 ML 200 ML 500 ML 1500 ML 1000 ML 500 ML
ANTI-FRIZZ ANTI-FRIZZ ANTI-FRIZZ VOLUMISING VOLUMISING VOLUMISING
DISCIPLINARY DISCIPLINARY DISCIPLINARY SHAMPOO CONDITIONER MASK
SHAMPOO CONDITIONER MASK FOR FINE HAIR FOR FINE HAIR FOR FINE HAIR
RESULT RESULT RESULT RESULT RESULT RESULT
The professional formula of the Dis- The professional formula of the The professional formula of the Dis- The professional formula of the Vo- The professional formula of the Vo- The professional formula of the Vo-
ciplinary Shampoo cleanses and Disciplinary Conditioner adds high ciplinary Mask smooths and protects lumising Shampoo cleanses and lumising Conditioner adds softness lumising Mask smooths, intensely
nourishes, hair feels instantly softer shine and softness whilst making from humidity. Shine is enhanced nourishes, hair feels instantly volu- whilst making hair easier to detangle. conditions and adds shine.
and more disciplined for up to four hair easier to detangle and protected and control is regained. mised with extreme shine for up to Hair is visibly volumised.
days. against frizz. 72 hours. HOW TO USE
HOW TO USE HOW TO USE In substitution of the Volumising
HOW TO USE HOW TO USE In substitution of the Disciplinary HOW TO USE Apply evenly on shampooed hair, in Conditioner, apply to the lengths and
Shampoo the hair twice: first to Apply evenly on shampooed hair, in Conditioner, apply to the lengths and Shampoo the hair twice: first to the direction of hair growth, twist ends of towel-dried hair, leave in for
cleanse, second to treat. the direction of hair growth, twist ends of towel-dried hair, leave in for cleanse, second to treat. lengths for better penetration. Rinse. 3 to 5 minutes then rinse thoroughly.
lengths for better penetration. Rinse. 3 to 5 minutes then rinse thoroughly.
ANTI-FRIZZ DISCIPLINAR OIL VOLUMIZING ROOT SPRAY
RESULT RESULT
The professional formula of the Disciplinary Oil leaves hair shinier and smoother to The professional formula of the Volumising Root Spray targets the root to provide
the touch. an instant bodifying effect with hydration and shine without weighdown.
HOW TO USE HOW TO USE
Massage between the fingertips before running through the lengths and ends of Spray on cleansed hair, directly on the root. Blow dry and style as usual.
hair for control and shine after blow drying.
125 ML 125 ML
48 49Curl Contour Solar Sublime
EXPERT CARE FOR CURLY HAIR EXPERT CARE FOR SUN DAMAGED HAIR
PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH INCELL + GLYCERIN FOR DEEPLY PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH UV FILTERS + ALOE VERA FOR AFTER-
NOURISHED AND DEFINED CURLS* *FULL ROUTINE SUN REPARATION AND PROTECTION* *FULL ROUTINE
300 ML
1500 ML 250 ML 150 ML 300 ML 250 ML 125 ML
DEFINING DEFINING DEFINING SUN-PROTECTING SUN-PROTECTING SUN-PROTECTING
SHAMPOO MASK CREAM SHAMPOO MASK SPRAY
RESULT RESULT RESULT RESULT RESULT RESULT
The professional formula of the De- The professional formula of the Defi- The professional formula the Defi- The professional formula of the Res- The professional formula of the Res- The professional formula of the
fining Shampoo cleanses and nou- ning Mask smooths, intensely condi- ning Cream nourishes the hair fiber torative Shampoo instantly erases torative Mask provides intense nou- Restorative Spray provides instant
rishes. Hair fiber is elasticized and tions and adds shine whist bringing and protects your hair from frizz damaging elements from the fiber rishment to help regenerate the na- conditioning protection to hair du-
curls perfectly. definition and elasticity to each curl. caused by humidity. (for example, salt) whilst providing tural protective film of the hair fiber ring sun-exposure, shielding from
deep hydration. UV Filters deposited once exposed to and damaged drying effects, while leaving sun-
HOW TO USE HOW TO USE HOW TO USE on the fiber block UVA and UVB rays by the sun. exposed hair super shiny.
Shampoo the hair twice: first to Apply to the lengths and ends of With a small amount of cream war- protecting from further damage.
cleanse, second to treat. towel-dried hair, leave in for 3 to 5 med in the palms of your hands ap- HOW TO USE HOW TO USE
minutes then rinse thoroughly. ply the cream on towel-dried hair in HOW TO USE Apply to the lengths and ends of Apply liberally to the lengths and
the direction of hair growth. Do not Shampoo the hair twice: first to towel-dried hair, leave in for 3 to 5 ends of the hair depending on hair
rinse. Blow dry and style as usual. cleanse, second to treat. minutes then rinse thoroughly. length.
50 51Pure Resource Pro Longer
EXPERT CARE FOR PURIFIED HAIR EXPERT CARE FOR LONG, THINNING HAIR
PROFESSIONAL HAIR CARE ENRICHED WITH CITRAMINE + VITAMIN E FOR INTENSE PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH AMINO ACIDS AND FILLER-A100 FOR
CLEANSING* *SHAMPOO ONLY 38% THICKER, 66% LESS SPLIT ENDS* *FULL ROUTINE
CLARIFYING
SHAMPOO
RESULT
The professional formula of the Cla-
rifying Shampoo gently cleanses
daily buildup from the fiber whilst
providing an intense and refreshing
feeling.
HOW TO USE 300 ML
300 ML Shampoo the hair twice: first to 500 ML 200 ML 250 ML
500 ML cleanse, second to treat. 1500 ML 1000 ML 500 ML
LENGTHS LENGTHS LENGTHS
Sensibalance
RENEWING RENEWING RENEWING
SHAMPOO CONDITIONER MASK
RESULT RESULT RESULT
The professional formula of the The professional formula of the The professional formula of the
Lengths Renewing Shampoo instant- Lengths Renewing Conditioner ins- Lengths Renewing Mask deeply
ly provides strength and shine whilst tantly renews the lengths of hair with strengthens and conditions from
EXPERT CARE FOR SENSITIVE SCALPS gently cleansing the hair fiber. deep conditioning and shine. root to tip for hair lengths that look
instantly renewed.
HOW TO USE HOW TO USE
PROFESSIONAL HAIR CARE ENRICHED WITH SORBITOL FOR INSTANT RELIEF FROM SCALP Shampoo the hair twice: first to Apply evenly to shampooed hair in HOW TO USE
SENSITIVITY* *SHAMPOO ONLY cleanse, second to treat. the direction of hair growth. Leave Apply evenly to shampooed hair in
for 2 – 3 minutes. Rinse. the direction of hair growth, twist
lengths of hair to ensure deep pene-
tration. Leave for 3-5 minutes. Rinse.
STAR
PRODUCT
ENDS FILLER CONCENTRATE
BALANCING
SHAMPOO RESULT and apply the entire dose direc- sionnel composed of Filloxane
The professional formula of the tly to towel-dried ends. Twist to and Polyquaternium PQ6. FIL-
ends filler concentrate instantly penetrate deeply leave on for 5 LOXANE acts as a thickening
RESULT provides strength and durable minutes and then rinse. agent. It targets sections of fra-
The professional formula of the thickness to the last 7cm of the gility and deeply penetrates for
Balancing Shampoo very gently hair fiber. INGREDIENTS visible thickness.
comforts sensitive scalps whilst re- An exclusive combination of POLYQUATERNIUM PQ6 acts
moving impurities. HOW TO USE Filler-A100 and Amino Acid to as a resurfacant, it envelops da-
Once a week, replace the Lengths renew lengths and fill-in ends maged portions of the fiber with
HOW TO USE Renewing Conditioner or Mask of long thinning hair. The Fil- care and deep conditioning for
300 ML Shampoo the hair twice: first to with the Ends Filler Concentrate. ler-A100 is a patented ingredient renewed hair health.
500 ML cleanse, second to treat. 15 ML Break the tip of the concentrate owned only by L’Oréal Profes-
52 53PowerMix
EXPERT PROFESSIONAL TREATMENT FORMULAS FOR EVERY HAIR NEED
FIVE FORMULAE POWERED BY MICELLAR TECHNOLOGY AND HIGHLY CONCENTRATED IN
CONDITIONING AGENTS FOR INSTANT RESULTS
+
150 ML 150 ML 150 ML 150 ML 150 ML 150 ML
POWERMIX POWERMIX POWERMIX POWERMIX POWERMIX POWERMIX
BASE REPAIR COLOR FORCE NUTRI LISS
SALON EXCLUSIVE SALON EXCLUSIVE SALON EXCLUSIVE SALON EXCLUSIVE SALON EXCLUSIVE SALON EXCLUSIVE
DEEP PENETRATING CARE INSTANT REPARATION INSTANT SHINE INSTANT ANTI-BREAKAGE INSTANT, INTENSE NOURISHMENT INSTANT SMOOTHING, ANTI-FRIZZ
FOR ALL HAIR TYPES FOR VERY DRY DAMAGED HAIR FOR COLOURED HAIR PROTECTION FOR WEAK HAIR FOR DRY HAIR FOR REBELLIOUS HAIR
RESULT RESULT RESULT RESULT RESULT
The professional formula of the The professional formula of the The professional formula of the The professional formula of the The professional formula of the
Power Mix Repair treatment is preci- PowerMix Color treatment is preci- PowerMix Force treatment is preci- PowerMix Nutri treatment is preci- PowerMix Liss treatment is precisely
sely enriched with proteins to repair sely enriched with anti-oxidants to sely enriched with vitamins to ins- sely enriched with hydrating acids to enriched with Pro-Keratin to instant-
damaged hair. protect coloured hair. tantly strengthen weak hair and in- instantly deliver hydration and nutri- ly smooth the cuticle of rebellious
crease resistance to breakage. tion. hair.
WHAT IS MICELLAR TECHNOLOGY? HOW TO USE
Micellar technology relies on micelles (cleansing agents) that attach to undesired oil and dirt and gently 1 • Choose your combination of BASE + ADDITIVE from the PowerMix range above.
remove impurities without damage whilst utilizing highly concentrated conditioning agents for INTENSE 2 • 5ml of base + 5ml of additives
+ INSTANT RESULTS. 3 • Squeeze the PowerMix bottle with measuring chamber attached to precisely dose
1x BASE + 1x ADDITIVE.
PowerMix utilizes a combination of rich oil based conditioning agents for intense deep nutrition and a 4 • Pour each into your PowerMix bowl and mix with a brush or spatula until the mixture is light
aqueous base that provides LIGHTNESS AND BRILLIANT SHINE. and creamy.
5 • Apply the treatment formula directly to shampooed and towel-dried hair.
Leave in for up to 5 minutes, rinse.
54 55NEW
PROFESSIONAL CARE ROUTINES FOR HAIR LACKING DENSITY
#HAIRCONFIDENCE
Almost 70% of Canadian Males and 20% of offer instant relief from hair loss by way of five
Females will experience hair loss at some point in volumising and colouring sprays covering areas
their life and when hair loss kicks in, confidence of hair thinning through to long term solutions for
is kicked out. The solution? Serioxyl. Born from hair loss by way of our Denser Serum, providing
10 years of research, Serioxyl offers professional denser looking hair in as little as 6 weeks. Regain
care routines for hair lacking density. In 2020 we #HAIRCONFIDENCE today.
BEFORE AFTER
56 57Serums Shampoos
FOR THINNING HAIR LACKING DENSITY FOR NATURAL OR COLOURED HAIR LACKING DENSITY
DENSER HAIR SHAMPOO FOR NATURAL HAIR
RESULT INGREDIENTS
RESULT INGREDIENTS
Denser hair in 6 weeks with daily applica-
The professional formula of the Shampoo
tion. STEMOXYDINE
for Natural Hair is suitable for sensitive POLYSORBATE 21
A patented molecule with a maximized 5%
scalps. Cleanses the scalp of impurities, An agent known for its soothing proper-
HOW TO USE concentration that awakens dormant hair
whilst densifying the hair. Hypoallergenic. ties.
Divide hair into 4 equal sections and apply follicles.
1 pipette to the scalp evenly throughout
HOW TO USE MAGNESIUM SULFATE
each section. Gently massage into the RESVERATROL
Apply evenly to wet hair and the scalp. An agent known for its bodifying effects
scalp until absorbed. Do not rinse. Leave A powerful antioxidant that potentiates
Use a massaging action to lather the scalp on the hair fiber.
to dry. Apply directly to the scalp every the effect of Stemoxydine for quicker re-
surface. Rinse off. In case of contact with
day for three months. Avoid any contact sults.
eyes, rinse them immediately and tho-
with eyes, in case of contact with eyes rin- 250 ML
90 ML roughly.
se them immediately and thoroughly. 1000 ML
SHAMPOO FOR COLOURED HAIR
THICKER HAIR
RESULT INGREDIENTS
The professional formula of the Shampoo
for Coloured Hair is suitable for sensitive POLYSORBATE 21
RESULT INGREDIENTS
scalps and safe on colour. Cleanses the An agent known for its soothing proper-
Thicker-looking hair, instantly.
scalp of impurities, whilst densifying the ties.
INTRA- CYLANE
hair. Hypoallergenic.
HOW TO USE Intra-Cylane penetrates deep into each
MAGNESIUM SULFATE
Apply on wet hair a few pumps evenly hair fiber to temporarily thicken the hair
HOW TO USE An agent known for its bodifying effects
along the lengths and ends. Leave to dry fiber diameter and thus thicker fuller hair
Apply evenly to wet hair and the scalp. on the hair fiber.
naturally or blow dry using a hairdryer. in totality.
Use a massaging action to lather the scalp
Suitable for natural or coloured hair.
surface. Rinse off. In case of contact with
90 ML 250 ML eyes, rinse them immediately and tho-
1000 ML roughly.
58 59Conditioner
FOR THINNING HAIR LACKING DENSITY
CONDITIONER
RESULT INGREDIENTS
The professional formula of the Conditio-
ner for thinning hair is suitable for sensi- POLYSORBATE 21
tive scalps and colour safe. Cares for & An agent known for its soothing proper-
detangles the fiber without weighing it ties.
down, whilst thickening the appearance
of hair for an immediate densifying effect. MAGNESIUM SULFATE
An agent known for its bodifying effects
HOW TO USE on the hair fiber.
After using the appropriate Serioxyl sham-
poo, apply evenly to damp, shampooed
hair. Leave on for 1 to 3 minutes. Rinse off.
150 ML
In case of contact with eyes, rinse them
1000 ML immediately and thoroughly.
Sprays
FOR THINNING HAIR LACKING DENSITY
VOLUMISING & BODYFYING COLOURED SPRAYS
RESULT HOW TO CHOOSE YOUR SPRAY
The professional formulas of the Volumi-
sing and Bodifying Coloured Sprays are BLACK/DARK BROWN HAIR:
suitable for sensitive scalps. Conceals Pick the black spray.
sparse areas on the scalp, for natu-
ral-looking instant coverage. DARK/MEDIUM BROWN HAIR
Pick the darker brown spray.
HOW TO USE
Shake well, spray approximately 15 cm MEDIUM/LIGHT BROWN HAIR
from the roots onto a dry scalp. Leave ap- Pick the lighter brown spray.
proximately for 1 minute before styling as
usual. In case of contact with eyes, rinse BLONDE HAIR
them immediately. Pick the blond spray.
200 ML
SILVER HAIR
Pick the grey spray.
60 61TRULY NATURAL. TRULY PROFESSIONAL.
#FINDYOURSOURCE
Formulated with 80-100% high-quality, naturally plant world in four different ranges (nourishing,
derived ingredients, Source Essentielle is our very radiance, delicate suitable for sensitive scalp
first award winning range of natural, professional and coloured hair) #FINDYOURSOURCE and
hair care products refillable up to 3 times in salon. discover an unparalleled natural, sensory hair
Source Essentielle includes shampoos, oils and care experience.
balms. In total, nine formulas originating from the
62 63Daily Routine Nourishing Routine
FOR NORMAL HAIR FOR DRY HAIR
NOURISHING SHAMPOO
RESULT INGREDIENTS
DAILY SHAMPOO The professional formula of the Nouri- Source Nourishing routines contain jasmin
shing Shampoo gently cleanses dry hair flower, known for it’s soothing properties,
which, regains suppleness & softness. and seasme oil in order to deeply nourish.
RESULT INGREDIENTS
The professional formula of the Daily Source Daily routines contain Acacia HOW TO USE
Shampoo gently cleanses the hair which, leaves, known for their calming properties, Apply on wet hair. Emulsify. Rinse. In case
deeply hydrated regains lightness, tonicity and Aloe essence to hydrate and purify. of contact with eyes, rinse them immedia-
and shine. tely. Suitable for daily use in association
300 ML with the Nourishing Balm.
HOW TO USE 1500 ML
Apply on wet hair. Emulsify. Rinse. In case
of contact with eyes, rinse them immedia-
300 ML
tely. Suitable for daily use in association
1500 ML
with the Daily Detangling Cream.
NOURISHING BALM
RESULT INGREDIENTS
The professional formula of the Nouri- Source Nourishing routines contain jasmin
shing Balm provides deep care for an in- flower, known for it’s soothing properties,
tense nourishment. In association with the and seasme oil in order to deeply nourish.
Nourishing Shampoo, it boosts nutrition
up to 64%*. Its resurfacing action trans-
forms for a silkier , suppler and shinier hair
fiber.
DAILY DETANGLING CREAM 300 ML
500 ML
HOW TO USE
Apply evenly on shampooed and towel
dried hair. Leave on for 5 minutes. Rinse
RESULT INGREDIENTS
thoroughly. In case of contact with eyes,
The professional formula of the Daily De- Source Daily routines contain Acacia
rinse them immediately.
tangling moisturizing cream improves the leaves, known for their calming properties,
hair hydration up to + 83 % while leaving and Aloe essence to hydrate and purify.
the hair fluid and lightweight. Gently
cleanses the hair which, deeply hydrated
regains lightness, tonicity and shine.
HOW TO USE
Apply evenly on shampooed and towel
NOURISHING OIL
dried hair. Leave on for 1 minute. Rinse
250 ML thoroughly. In case of contact with eyes,
rinse them immediately. RESULT INGREDIENTS
The professional formula of the Nouri- Source Nourishing routines contain jasmin
shing Oil deeply nourishes the hair while flower, known for it’s soothing properties,
providing softness and manageability. and seasme oil in order to deeply nourish.
HOW TO USE
Apply 3 to 6 drops of oil depending on the
70 ML thickness of the hair thin or thick, preheat
then spread over damp or dry lengths.
64 65Delicate Routine Radiance Routine
FOR SENSITIVE SCALPS FOR COLOURED HAIR
RADIANCE BALM
DELICATE SHAMPOO
RESULT INGREDIENTS
The professional formula of the Radiance Source Radiance routines are infused with
RESULT INGREDIENTS Balm deeply cares for a vibrant coloura- fig pulp and everlasting flowers. The ever-
The professional formula of the Delicate Source Delicate routines contain Calendu- tion. In association with the Radiance Oil lasting flower known for its detoxifying
Shampoo respects the scalp and gently la flowers, known for their revitalizing yet this all-in-one care, helps to maintain the characteristics, and fig for nourishment.
cleanses the hair, which regains lightness, soothing properties, and Chamomile ex- shine of the colour-treated hair up to 28
suppleness and shine. tract to reinforce and add shine. shampoos.
HOW TO USE HOW TO USE
Apply on wet hair. Emulsify. Rinse. In case Apply evenly on shampooed and towel
of contact with eyes, rinse them immedia- dried hair. Leave on for 5 minutes. Rinse
300 ML
1500 ML tely. Suitable for daily use in association 250 ML thoroughly. In case of contact with eyes,
with any Source Essentielle balm or cream. 450 ML rinse them immediately.
RADIANCE OIL
RESULT INGREDIENTS
The professional formula of the Radiance Source Radiance routines are infused with
Oil deeply cares for a vibrant colouration. fig pulp and everlasting flowers. The ever-
In association with the Radiance Balm hair lasting flower known for its detoxifying
colour is protected for up to 28 shampoos. characteristics, and fig for nourishment.
HOW TO USE
Apply 3 to 6 drops of oil depending on the
thickness of the hair thin or thick, preheat
70 ML then spread over damp or dry lengths.
66 67Hair Styling
CATEGORY
Tecni.Art
Page 70
Steampod
Page 84
68 69CREATED BY STYLISTS, FOR STYLISTS
Welcome to a new era in professional styling. An Our Tecni Art range provides a toolbox of
era in which irreverent artistic impulse intersects essentials and is simplified by coding our
superior professional expertise. professional formulas by colour and range. The
white range offers the essentials in order to create
An era where L’Oréal Professionnel Tecni.Art is classic styles. The grey range offers texturizers
solely created by stylists, for stylists. The range is for dimensional styles and better workability.
100% co-developed with top stylists. The black range offers evolutive formulas for
customization in styling.
70 71Hold
200 ML
400 ML 400 ML 400 ML 400 ML 1000 ML 200 ML
FIX ANTI-FRIZZ
AIR FIX AIR FIX PURE FIX ANTI-FRIZZ PURE FIX DESIGN FIX MAX
EXTRA STRONG FIXING SPRAY • EXTRA STRONG FIXING SPRAY • ANTI-FRIZZ HAIRSPRAY • L’Oréal ANTI-FRIZZ HAIRSPRAY • L’Oréal STRONG HOLD SPRAY • L’Oréal EXTRA HOLD GEL • L’Oréal
L’Oréal Professionnel Tecni.Art Air L’Oréal Professionnel Tecni.Art Pure Professionnel Tecni.Art Fix Anti-Frizz Professionnel Tecni.Art Fix Anti- Professionnel Tecni.Art Fix Design Professionnel Tecni.Art Fix Max
Fix Spray allows extra-strong, long- Air Fix Spray allows extra-strong, is a 24hr anti-frizz and anti-static Frizz Pure is a 24hr anti-frizz and is a directional fixing and finishing Shaping Gel for extra hold. Tecni.Art
lasting, quick drying hold without long-lasting, quick drying hold hold spray. It lets you take control anti-static hold spray. It lets you take pump spray for high precision Fix Max comes with a pleasant and
crunchiness. A must-have to keep it without crunchiness. a must-have to of your style: a must-have to fight control of your style: a must-have to application. It brings a natural- refreshing fragrance. This gel won’t
tight. keep it tight. It now exists in a PURE flyaways and keep it tight. fight flyaways and keep it tight. For looking shine holds styles all day make your hair sticky and won’t
version formulated without added the first time the formula turns pure long. leave any residue on the scalp but
fragrance for improved comfort. without added fragrance. only soft and shiny hair.
HAIR TYPE HAIR TYPE
All. Hair prone to frizz. Hair full of static HAIR TYPE
HAIR TYPE electricity. HAIR TYPE All. HAIR TYPE
HOW TO USE All. Hair prone to frizz. All.
Can be applied on damp roots to add HOW TO USE Hair full of static electricity. HOW TO USE
volume. On dry hair for long-lasting HOW TO USE Can be applied to damp hair to tame As a usual pump spray: on pre- HOW TO USE
extra strong hold & shine. Can be applied on damp roots to add frizz, or dry hair for long-lasting hold. HOW TO USE dried to dry hair. Overall diffusion or Apply with hands for overall hold,
volume. On dry hair for long-lasting Can be applied to damp hair to tame localized application. or use fingers to define individual
RESULT extra strong hold & shine. RESULT frizz, or dry hair for long-lasting hold. strands.
Extra strong hold. Enhanced shine. Strong fix. Anti-frizz. Anti-static. No RESULT
Quick dry. No residue. RESULT residue. Shine. RESULT Fixing. No visible residue. RESULT
Extra strong hold. Enhanced shine. Strong fix. Anti-frizz. Anti-static. No Maximum hold. No visible residue.
HAIR STYLE Quick dry. No residue. HAIR STYLE residue. Shine. HAIR STYLE
Long-lasting shiny hair. Ultra secured Expect a long-lasting, humidity- Secured updos, defined looks. HAIR STYLE
updos. HAIR STYLE resistant smooth hold and shine. HAIR STYLE Slicked back or spiky hairstyles.
Long-lasting shiny hair. Ultra secured Expect a long-lasting, humidity-
updos. resistant smooth hold and shine.
72 73Shine
250 ML 75 ML 150 ML 150 ML
RING LIGHT
6-FIX PURE FIX POLISH PURE EXTREME SPLASH
TRIPLE DIFFUSION SPRAY • L’Oréal COMPACT WAX-IN-GEL • L’Oréal HIGH SHINE SPRAY • L’Oréal ELASTIC WET LOOK GEL • Inspired
Professionnel Tecni.Art 6-FIX Pure Professionnel Tecni.Art Fix Polish Professionnel Tecni.Art Ring Light by the explosion of the wet look
is our strongest fixing spray. Triple is a compact wax-in-gel with plant Pure Spray is the first micro- trend on runways and red carpets,
diffusion dry mist without fragrance, derived caramel for hold, discipline, dispersed professional high shine L’Oréal Professionnel Tecni.Art
24-hour extreme hold* and humidity definition and shine. spray for the lightest yet gleamiest brings you Extreme Splash. This
protection, extra-strong, long- ring-light effect. Formulated without gel, gives provocative shine with
lasting, quick drying hold without added fragrance for the cleanest use runway tested hold, which resists
crunchiness.a must-have to keep it HAIR TYPE and comfort. hot backstage lighting. This ultra-
tight. *Instrumental test. All. shiny styler was selected by our
top stylists for the formula which is
HOW TO USE HAIR TYPE enriched with shining agents and
HAIR TYPE Mistake-proof and super easy to All. styling polymers.
All. apply! For overall shine and hold, rub
a small amount between hands and HOW TO USE
HOW TO USE apply evenly. Apply with fingertips, Overall diffusion for a light veil. HAIR TYPE
Spray 35cm from hair for extreme to retouch and tame fly-aways on Layering for a localized shine. In case All.
and instant hold. Fast drying, no dry or towel-dried hair.warm water. of clogging, rinse the nozzle under
visible residue. In case of clogging warm water. HOW TO USE
rinse the nozzle with warm water. RESULT Apply generously onto dry or damp
Hold. Discipline. Definition. Shine. RESULT hair. Comb gel from roots to mid-
RESULT Ultra shiny. Slicked. No residue. lengths.
Extra secured-updos. Frizz-control. HAIR STYLE
Extreme hold. Tames fly-aways. Shiny slicked back HAIR STYLE RESULT
buns and frizz-free updos. Overall shine for all looks, slicked, Wet look. Shine. Elastic hold. No
HAIR STYLE and ultra shiny updos and ponytails. visible residue. Non greasy.
Extra-secured updos, frizz-control
super sleek ponytails, shiny blowdries HAIR STYLE
under control. Create your wet hair look your way,
from slicked back, after pool locks
to the wet look ballerina bun. If you
love a shiny look, or a look that is just
a little bit more ‘out there’, this is an
absolute must have for your styling
toolbox.
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