2020 TAKEPART GET ON THE RIGHT TRACK TAKE A DECISION - DVZ
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2020
MEDIA INFORMATION
D e u t s c h e Ve r ke h r s - Ze i t u n g
• TAKE PART
• GET ON THE RIGHT TRACK
• TAKE A DECISION
www.dvz.de
Content Your publishing partner D e u t s c h e Ve r ke h r s - Ze i t u n g
Editorial/Publisher 3 Florian Böhm (Advertising Director) Oliver Schulte (Publishing Representative)
LOWER SAXONY / Bremen / Hamburg / NORTH-RHINE WESTPHALIA
Advertising Rates 4 Schleswig-Holstein / Berlin / Brandenburg / Tel.: +49 (0) 201/47 95 09 32
Mecklenburg-Vorpommern
Mobile: +49 (0) 172/188 08 07
Advertising Formats 6 Tel.: +49 (0) 40/237 14 129
E-mail: oliver.schulte@dvvmedia.com
Mobile: +49 (0) 176/1237 14 32
Special Advertising Forms 7 E-mail: florian.boehm@dvvmedia.com
Gerald Ulbricht (Publishing Representative)
Publication Dates 8 HESSE/ RHINELAND-PALATINATE / SAARLAND /
Stephanie Meier (Sales Service) THURINGIA / SAXONY / SAXONY-ANHALT
DVZ Special Issues 9 Tel.: +49 (0) 40/237 14 124 Tel.: +49 (0) 6195/976 97 34
E-mail: stephanie.meier@dvvmedia.com Mobile: +49 (0) 170/385 95 73
DVZ-magazines 11
E-mail: gerald.ulbricht.extern@dvvmedia.com
DVZ Initiative
“We are about logistics” 12 Pascal Hofer (Advertising Technology)
Tel.: +49 (0) 40/237 14 130 Frank Hegele (Publishing Representative)
E-mail: pascal.hofer@dvvmedia.com BADEN-WÜRTTEMBERG / BAVARIA / SWITZERLAND
The World of DVZ 14
Tel.: +49 (0) 77 77/26 80 284
Online Rates List 15 Mobile: +49 (0) 172/188 08 05
Bernard Steel (Publishing Representative) E-mail: frank.hegele@dvvmedia.com
Online Advertorial 18 GREAT BRITAIN/IRELAND
Tel.: +44/144 44 14 293
“DVZ Der Tag” 17 E-mail: bernard.steel@dvvmedia.com Martin Sellner
(Publishing Representative)
Reader Analysis AUSTRIA / ITALY / SLOVENIA
and Usage Data 18 MEDIA * SELL
Mobile: +43/699/14 04 51 55
Recipient E-mail: martin.sellner.extern@dvvmedia.com
Structure Analysis 19
Editorial/Publisher D e u t s c h e Ve r ke h r s - Ze i t u n g
1 Profile in brief: International trade newspaper for logistics 6 Managing Director: Martin Weber
and transport, transport policy and industry, forwarding,
warehousing, transhipment, business and trade. 7 Publishing Director: Oliver Detje
In each issue: Opinion (editorial articles, comments, debates), 8 Editorial:
Sebastian Reimann (Editor-in-chief )
Infographics (all important figures and indicators at a glance),
Politics, campaigns of the DVZ (particularly pressing (future) 9 Advertisements: Florian Böhm (Advertising Director)
Topics such as human resources, digitization, alternative drives,
Metropolitan Logistic), theory & practice (documentation of rese- 10 Sales: Markus Kukuk (Sales Director)
arch results, studies), transport & logistics (land, sea, air, logistics
and shippers), advertising market (jobs, Business connections, 11 Subscription price:
www.dvz.de/abos
real estate, buying and selling), Panorama (anniversaries, awards
ceremonies, industry events), People (current personal data, por- 12 ISSN: 0342-166X
traits)
Every two week: Logistics properties
Monthly: Test & Technology (current challenges, changes, inno-
vations)
2 Frequency: Weekly, Wednesday
3 Year: 74th year 2020
4 Memberships: IVW, VDZ
European Newspaper Award – awarded 2018:
5 Publisher: DVV Media Group GmbH, Hamburg Categorie „Cover and Coverstory“, „Photgraphy“, „Visualization“
Postal address: P. O. Box 10 16 09, D-20010 Hamburg
House address: Heidenkampsweg 75, D-20097 Hamburg
Tel.: +49 (0) 40/2 37 14-01 • Fax: +49 (0) 40/2 37 14-255
Internet: www.dvz.de
E-mail: anzeigen@dvz.de
3Advertising Rates List No. 60 D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2020
1 Print run analysis: Print documents: Our printing company produces computer
to plate and digital data is, therefore, preferred. Details available
Total distribution: 9,805 upon request (anzeigentechnik@dvz).
Sold copies: 9,499 4 Publishing dates:
Of which e-Paper: 2,987 Frequency: weekly
Total subscriptions: 6,977 Issue date: Wednesday
on average (3rd quarter 2019)* Advertising and print documents deadline:
Text section: 5 working days before publication date
2 Newspaper format: 315 mm width, 470 mm height Advertising section: Every Monday at 11.00 am
Type area: 5 Payment terms: All prices excl. VAT
Text section: 284 mm width, 430 mm height Net on receipt of invoice
5 columns à 52 mm, 1/1 page comprises 2,150 mm VAT Id. No. DE 118619873
1 column 52 mm 4 columns 220 mm Bank details: Deutsche Bank Hamburg
2 columns 108 mm 5 columns 284 mm Acc. no. 020 14 26 00 (sort code: 200 700 00)
3 columns 164 mm IBAN DE 83 2007 0000 0020 1426 00
BIC (Swift) DEUTDEHH
Advertising section: 285 mm width, 400 mm height, 6 Terms and conditions: In addition to the publisher’s terms and
6 columns à 45 mm, 1/1 page comprises 2,400 mm conditions of business, all advertising orders are also subject to
Details see page 5 the “General terms and conditions of business for advertisements
3 Printing and binding: Offset-rotation print (heatset), and third party supplements in magazines”. Our current terms
Newspaper fold and conditions are available on: www.dvz.de/agb.
Colours, colour sequence: Euroscale, black, cyan, magenta, 7 Supplements/gummed advertising materials: Details see page 7
yellow Delivery address: Dierichs Druck + Media GmbH, Mr. Graf,
Screen ruling / screen angle: 48-54 screen, black 45°, cyan 15°, Buchbinderei / DVZ, Frankfurter Str. 168, 34121 Kassel
magenta 75°, yellow 0°
Paper quality: UPM EcoPrime 68H * Statement by the Publisher:
additional e paper copies as part of paid subscription: 4,054.
Print profile: ECI-Offsetprofil PSO_INP_Paper,
corresponds to FOGRA48L Thus total delivered copies : 13,859.
4Advertising Rates List No. 60 D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2020
8 Advertising formats and prices:
The industry’s classified ad marketplace
Editorial section: € 5.60 per mm
(does not apply to fixed formats see page 6)
1-column ads can be placed as island ads, mininimum height 1 Frequency: Every issue
20 mm 2 Advertising deadline: Monday, 11.00 am
9 Supplements: No discount possible 3 Box no. fee:
Colour supplement: Per colour 25% of the gross price EU € 15, Abroad € 20
(min. each colour € 300) 4 Sections/rates:
Advertisement over gutter: 10 % of b/w price
Special issues: „Commercial Vehicles“ and „Logistics“ Business Contacts, Property, Sale Offers and Requests,
(BVL Congress) 10 % of b/w price Rent & Leasing: € 4.40 per mm
10 Discounts: Within one year. Job Vacancies print: € 5.00 per mm
Agency commission: 15% + supplementary online combination:
€ 180.00/4 weeks (under www.dvz.de/karriere,
Volume Frequency only possible in combination with the print advertising.)
% %
mm no. of ads
Colour supplement: see on the left hand side
1.000 3 3 5
2.000 5 6 10 Situations Wanted:
3.000 10 12 15 Size A (45 mm width / 20 mm height) € 70
4.000 15 24 20 Size B (45 mm width / 30 mm height) € 90
7.000 20 48 25
Size C (45 mm width / 40 mm height) € 110
(Included in price, 4 weeks under www.dvz.de/karriere)
10.000 25 60 28
15.000 26 5 Column width:
25.000 27
1 column 45 mm 4 columns 189 mm
35.000 28 maximum discount
2 columns 93 mm 5 columns 237 mm
11 Official announcements: 25 % discount 3 columns 141 mm 6 columns 285 mm
Obituaries: 25 % discount
5Advertisements editorial section D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2020
1 Advertising formats:
Fixed formats at fixed rates (width x height mm)
2/1 page Across the gutter spread 1/1 page Junior Page 1/2 page
599 x 430 mm 353 x 250 mm 284 x 430 mm 220 x 300 mm 284 x 215 mm
10 columns 6 columns 5 columns 4 columns 5 columns
b/w € 22,000 b/w € 8,150 b/w € 11,750 b/w € 6,750 b/w € 5,850
2C € 27,500 2C € 10,250 2C € 14,690 2C € 8,440 2C € 7,315
3C € 30,400 3C € 12,300 3C € 17,625 3C € 10,125 3C € 8,775
4C € 35,500 4C € 14,500 4C € 20,565 4C € 11,815 4C € 10,240
1/3 page 1/3 page 1/4 page 1/4 page 1/5 page 1/5 page
284 x 143 mm 164 x 240 mm 164 x 180 mm 284 x 108 mm 108 x 215 mm 164 x 143 mm
5 columns 3 columns 3 columns 5 columns 2 columns 3 columns
b/w € 3,975 b/w € 3,975 b/w € 2,950 b/w € 2,950 b/w € 2,420 b/w € 2,420
2C € 4,970 2C € 4,970 2C € 3,690 2C € 3,690 2C € 3,025 2C € 3,025
3C € 5,965 3C € 5,965 3C € 4,425 3C € 4,425 3C € 3,630 3C € 3,630
4C € 6,960 4C € 6,960 4C € 5,165 4C € 5,165 4C € 4,235 4C € 4,235
All prices excl. VAT
Bottom of Special issue
front cover Bottom of front
284 x 50 mm cover
5 columns 284 x 50 mm
b/w € 2,650 5 columns
2C € 3,313 4C € 4,635
3C € 3,975 No discounts
4C € 4,638 available
6Special Advertising Forms D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2020
1 Supplements Loose insert; Format: min. A6/max. A4 4 Flying Page Width: 165 mm + 315 mm
weight: max. 70 g Height: 470 mm
Placement: Throughout Germany or to Pages: 4
certain postcode regions / AT and CH also Colour: 4C
possible. Placement: Only total circulation
Publisher’s fee: € 470 per 1,000 copies € 17,000
(minimum price € 500).
Before booking we require the weight of the
insert and 10 copies for technical inspection.
5 Wraparound Width: 630 mm
Height: 200 mm
Pages: 4
2 Advertisements with gummed postcard or CD Colour: 4C
Placement: Only total circulation Placement: Only total circulation
Publisher’s fees: € 470 per 1,000 copies € 15,750
Technical supplement: From € 175
per 1,000 copies plus advertising costs
6 Advertorial Price as in editorial section,
see page 6
3 Banderole Width: 530 - 540 mm (including 30 mm
overlap)
Height: 105 mm
Colour: 4C
Placement: Only total circulation
€ 14,000 7 Advertisements Corner section, round formats etc
Please ask for the concrete width required in special format Price upon request
for the day of publication.
Further details on request. If you have other ideas or need individual advice
on possible special formats, please contact us.
7Publication Dates 2020 D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2020
Week No. Date Day Week No. Date Day Week No. Date Day Week No. Date Day Week No. Date Day
2 1/2 08.01.2020 Wednesday 13 13 25.03.2020 Wednesday 24 24 10.06.2020 Wednesday 35 35 26.08.2020 Wednesday 46 46 11.11.2020 Wednesday
3 3 15.01.2020 Wednesday 14 14 01.04.2020 Wednesday 25 25 17.06.2020 Wednesday 36 36 02.09.2020 Wednesday 47 47 18.11.2020 Wednesday
4 4 22.01.2020 Wednesday 15 15 08.04.2020 Wednesday 26 26 24.06.2020 Wednesday 37 37 09.09.2020 Wednesday 48 48 25.11.2020 Wednesday
5 5 29.01.2020 Wednesday 16 16 15.04.2020 Wednesday 27 27 01.07.2020 Wednesday 38 38 16.09.2020 Wednesday 49 49 02.12.2020 Wednesday
6 6 05.02.2020 Wednesday 17 17 22.04.2020 Wednesday 28 28 08.07.2020 Wednesday 39 39 23.09.2020 Wednesday 50 50 09.12.2020 Wednesday
7 7 12.02.2020 Wednesday 18 18 29.04.2020 Wednesday 29 29 15.07.2020 Wednesday 40 40 30.09.2020 Wednesday 51 51 16.12.2020 Wednesday
8 8 19.02.2020 Wednesday 19 19 06.05.2020 Tuesday 30 30 22.07.2020 Wednesday 41 41 07.10.2020 Wednesday 52 52 23.12.2020 Wednesday
9 9 26.02.2020 Wednesday 20 20 13.05.2020 Wednesday 31 31 29.07.2020 Wednesday 42 42 14.10.2020 Wednesday
10 10 04.03.2020 Wednesday 21 21 20.05.2020 Wednesday 32 32 05.08.2020 Wednesday 43 43 21.10.2020 Wednesday
Advertising deadline/
44 print documents deadline:
11 11 11.03.2020 Wednesday 22 22 27.05.2020 Wednesday 33 33 12.08.2020 Wednesday 44 28.10.2020 Wednesday
Text section: 5 working days
before publication date
12 12 18.03.2020 Wednesday 23 23 03.06.2020 Wednesday 34 34 19.08.2020 Wednesday 45 45 04.11.2020 Wednesday
Classified ads:
Every Wednesday 11.00 am
8DVZ publishing and topics schedule 2020 D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2020
Month Type Topic Occasion
JANUARY DVZ-supplement Automotive Logistics Forum Automobillogistik, Munich 05.02.-06.02.2020
DVZ-supplement Food and Refrigerated Logistics Fruit Logistica, Berlin 05.-07.02.2020
FEBRUARY DVZ-supplement GVZ (distribution centres) - ranking 2020
DVZ-supplement Digitalization
DVZ-special pages Intralogistics LogiMAT, Stuttgart 10.-12.03.2020
DVZ-supplement Logistics for Trade 26. Commercial-Log. Congress, Cologne 24.-25.03.2020
THB-Special ShortSeaShipping Days TH-Special in cooperation with DVZ
MARCH
DVZ-supplement Stars of Logistics DVZ-LEO-Award, Hamburg 20.3.2020
DVZ-special pages Logistics Location Netherlands DVZ German Dutch Logistics Conference
DVZ-magazine Logistics and Industrial Property BIG 5 Forum, Berlin, 26.03.2020, Publication in DVZ # 13
DVZ-supplement Commercial Vehicles and Fleet Management
DVZ-supplement Industrial Logistics Hannover Messe 2020, Hannover 20.-24.04.2020
DVZ-special pages Logistics Location Switzerland Supply Chain Innovation Day, Rohrschach 22.04.2020
APRIL
DVZ-supplement Sustainability in Logistics
DVZ-magazine Career in Logistics/1 Focus on industrial prof. Distribution schools, job fairs + DVZ #17
DVZ-supplement Focus ond dispatching and scheduling
DVZ-supplement Logistics Location Hamburg Port Anniversary
DVZ-supplement Logistics Location Russia
MAY
DVZ-supplement Breakbulk Breakbulk Europe, Bremen 26.-28.05.2020
DVZ-special pages Telematics
DVZ-magazine European Football Championship 2020 Uefa EURO 2020, 12.06.-12.07., Publication in DVZ #23
DVZ-magazine The large driver salary report 2020 (No DVZ-Print-Supplement)
DVZ-supplement Logistics Location Austria 27. Österreichischer Logistik-Tag, 17.06.2020
JUNE
DVZ-supplement Logistics Location China transport logistic China 2020, 16.-18.06.2020
DVZ-special pages Logistics Location Hesse 10. Logisticsday, Kassel
DVZ-supplement Logistics Location Bavaria
9
Subject to change. The current version is available to download on: www.dvz.de/themenhefteDVZ publishing and topics schedule 2020 D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2020
Month Type Topic Occasion
DVZ-supplement „We are about Logistics“, XXL-Issue*
DVZ-special pages Telematics
JULY DVZ-supplement Logistics Location Bremen
DVZ-magazine Tank and Servicecards
DVZ-magazine Software in Logistics
DVZ-supplement Inland Waterways / Inland Ports
AUGUST
DVZ-magazine Metropolitan Logistics Publication in DVZ #35 as a supplement
DVZ-supplement Ports of Lower Saxony Harbour Day Lower Saxony
DVZ-supplement Logistics Location North Rhine-Westphalia Future Congress Logistics, Dortmund 15.-16.09.2020
DVZ-magazine Cargo Airports Publication in DVZ #38 as a supplement
SEPTEMBER DVZ-supplement TMS (Transport Management Systems) DVZ-Veranstaltung TMS, Frankfurt 02.-03.09.2020
DVZ-supplement Commercial Vehicles IAA Commercial Vehicles, Hannover 24.–30.09.2020
DVZ-special pages Paletts/Packaging
DVZ-supplement Logistics and Industrial Property EXPO REAL, Munich 05.-07.10.2020
DVZ-supplement Heavy Cargo Annual General Meeting BSK, Stuttgart 09.-10.10.
DVZ-supplement Rail Logistics
DVZ-magazine Career ind Logistics/2 Focus on acad./comm. professions. Distr. Schools, job fairs + DVZ #42
OCTOBER
DVZ-supplement Logistics 37. International Supply Chain Conference, Berlin 21.-23.10.2020
Fair newspaper Daily News Berlin 37. International Supply Chain Conference, Berlin 21.-23.10.2020
DVZ-supplement Combined Transport UIRR-Conference
DVZ-supplement Air Cargo
DVZ-special pages Baltic Sea
DVZ-special pages Logistics Location Turkey 14. logitrans, Istanbul 11.11.-13.11.2020
DVZ-magazine Multimodal Terminals Publication in DVZ #46 as a supplement
NOVEMBER
DVZ-special pages Chemical-Logistics/ Dangerous Goods Tradefair "danger. goods / hazard. substances", Leipzig 24.-26.11.2020
DVZ-magazine Trucks, Trailer & Telematics Publication in DVZ #47 as a supplement
DVZ-supplement Jumbo
DVZ-supplement Logistics Location Eastern Europe
DVZ-supplement Logistics Location Lower Saxony Jahrestreffen Logistikportal NDS e.V.
DVZ-magazine Sustainability in Logistics Publication in DVZ #49 as a supplement
DECEMBER
DVZ-supplement Maritime Freight/Container
DVZ-supplement „We are about Logistics“, XXL-Issue*
10 Subject to change. The current version is available to download on: www.dvz.de/themenhefteDVZ-magazines D e u t s c h e Ve r ke h r s - Ze i t u n g
Since autumn 2014, the DVZ editors have also been publishing maga- Brownfields und
Mehrstöckigkeit
Revitalisierung von
Industriebrachen, mehrgeschossige
Herausforderung Stadt
Die urbane Logistik ist
für die Versorgung der Städte
essenziell. Doch immer mehr
zines - future-oriented, with sustainable significance and with a clear Logistik-
Logistikimmobilien, spekulatives Verkehrsaufkommen ist eine
Bauen, letzte Meile. Das sind die Herausforderung. Konzepte sind
Urbane
Trendthemen, die diese gefragt, bei denen alle Beteiligten
Branche bewegen. an einem Strang ziehen.
Immobilien Logistik
focus on the most important special topics of the logistics industry.
N0 1 / MÄRZ 2019
WWW.DVZ.DE N0 4 / SEPTEMBER 2019
WWW.DVZ.DE
These magazines combine a „deep dive“ with opinions and insights
from influencers.
Format Size Price
1/1-page 215 x 280 mm € 5.200,00
1/2-page 215 x 145 mm / 105 x 280 mm € 3.800,00
1/3-page 215 x 113 mm / 74 x 280 mm € 3.350,00
1/4-page 215 x 84 mm / 105 x 145 mm € 2.500,00
+ 3 mm on each site
Discounts: according to DVZ discount conditions (see page 5).
The following magazines are planned for 2020:
Auf in die Zukunft! Zeit für einen Farbwechsel!
Klingeln künftig Roboter an Grünes Plastik im Meer,
der Tür? Feel-Good-Manager schwarze Elektroschrottberge
und Corporate Influencer gibt und graue Abgase in den Städten:
Karriere in Nachhaltigkeit
es bereits. Fest steht: Dank Unsere Umwelt ist immer noch bunt -
Sensorik und IT werden die aber sie ist bedroht. Jetzt liegt es an
beruflichen Möglichkeiten uns, etwas zu ändern. Es ist Zeit für
„Logistics and Industrial Property“, „Career in Logistics“ (1x focus in
in der Logistik künftig noch nachhaltiges Wirtschaften.
spannender. Es ist Zeit für ein Umdenken.
N0 5 / OKTOBER 2019
WWW.DVZ.DE der Logistik N0 6 / NOVEMBER 2019
WWW.DVZ.DE in der Logistik
industrial professions, 1x focus on commercial/academic professions),
„European Football Championship 2020“, „Metropolitan Logistics“,
„European Airports“, „Multimodal Terminals“, „Trucks, Trailer & Tele-
matics“, „Sustainability in Logistics“, „Inland Ports“.
Company portraits:
Company portraits: Company portraits can be booked in some of
the DVZ-magazines. Prices, layout and further details would be sent
to you about 2 months before publication date. Any further infor-
mation required? Contact us.
11DVZ Initiative “We are about logistics”
effective from 01.01. 2020
12DVZ Initiative “We are about logistics”
With more than 3 million employees and about 267 billion euros
a service
annual turnover Logistics in Germany is the largest economic sector
after the automotive industry and trade. Medi
It is a diverse and exciting industry that deserves greater attention
and a positive appreciation, especially as an attractive employer.
The DVZ has played a key role in the industry for 70 years. Together
with our campaign partners, we want to make the logistics industry
Partner advertising
- with all its important facets - accessible to a general and political
public and to highlight its performance and innovative power inter- Logo on campaign
nally and externally. XXL advertising or advertising
Company Profile
in the different print
media of the DVZ-world
Your
in 3 issues of the
magazine KOMMUNAL
Congress/
Become a partner of our campaign
and benefit from a powerful
Fair transport
logistics benefits Facebook
Activ
sponsorship package and other National
highlights: Careers Day
ce
e
Website
p
a
res
-F
Package price: € 9,900 en
o
-t Public and ce
e political events
(For 12-month presence/media performance) Fac
Detailed information with dates can be found at wirsindlogistik.org, “Mitmachen”.
Or contact us directly.
13The World of DVZ D e u t s c h e Ve r ke h r s - Ze i t u n g
more than 40
DVZ-supple-
ments & Newsletter
magazines DVZ Der Tag
per year compact daily
Weekly DVZ
print edition:
Wednesdays
Truck
about 30
Insider
biweekly Video
events format
per year
Daily News
DVZ.de trade fair issues at
important trade fairs,
24 hours / 7 days the week
Congresses and
additional Articles, news ePaper, app events
ANZEIGE
BESUCHEN SIE UNS IN HALLE B4 / STAND 209
for smartphone &
Logistics Excellence Optimisation
DIENSTAG, 4. JUNI 2019 . AUSGABE 1 . DIE OFFIZIELLE MESSEZEITUNG, PRÄSENTIERT VON DER MESSE MÜNCHEN UND DER DEUTSCHE VERKEHRS-ZEITUNG
Artificial Intelligence is Changes in Container Schwerpunkte der „Die größte transport
Key toANZEIGE
Digitalization Shipping Ahead Politik für die Branche logistic aller Zeiten“
TREND For the logistics industry OCEAN After years of overca- ERÖFFNUNG Politik und Wirt- INTERVIEW Messe-Geschäftsfüh-
to use data HARTE SCHALE,
to its full potential, it pacities, supply and demand schaft diskutieren über globale rer Stefan Rummel über Themen
needs AI. LEBENDIGER PAGEKERN
4 could be balanced. PAGE 6, 7, 10 Herausforderungen. SEITE 3 und Trends. SEITE 8
Logistik Treffen Sie uns auf
Daily
ANZEIGE
dem BVL-Kongress
in der HanseLounge
tablet PC
36. Deutscher Logistik-Kongress, Berlin N0 1 Mittwoch, 23. Oktober 2019
ANZEIGE
Stand 317/418 | Halle A5
Mangelware
”
DE_ANZ_transportlogistics_48x24mm.indd 1 21.05.2019 11:47:05
Lagerhalle
LOGISTIKIMMOBILIEN Die Nach-
frage nach Lagerflächen ist unge-
Die Logistik brochen hoch. Doch der Markt ist
im Ungleichgewicht: Vor allem an
ist dabei, DIE den logistischen Hotspots wer-
den expansionswillige Unterneh-
Schlüsselfunktion men durch die Flächenknappheit
ausgebremst.
der Zukunft zu
SEITE 21
werden.
Robert Blackburn,
Vernetzen mit Start-ups
FOTO: MARCUS REICHMANN
Junge Unternehmen präsentieren auf der diesjährigen transport logistic ihre
Vorsitzender des Innovationen. Erstmals gibt es dafür auf der Messe den start.hub Logistics. Der
constantly informed
Vorstands der BVL Ideenpool ist Kontaktbörse für Investoren, Gründer und etablierte Marktteilnehmer.
SEITE 16
DVZ-Talk
Heute auf dem Roten Sofa
FOTO: BVL/JONAS GINTER
HALLE B3 / STAND 302 / SEITE 4
Seiten 6-7
ANZEIGE
DIGITALISIERUNG ROTES SOFA WATER CARGO BARGE
VielSeitig.
LOGISTIKWEISE UND TOP 100
Panattoni Europe ist einer der führenden Entwickler für
Der Wandel Die Talkgäste Das Projekt Die Prognosen
Industrie- und Logistikimmobilien. Egal, welche Prozesse und
Aufgaben Sie erfüllen wollen – unsere Spezialisten entwickeln die
Völlig autonome Prozesse entlang der Die DVZ empfängt während In Hamburg haben sich die Logistik- optimale
Noch läuft die Wirtschaft Form und Strategie für Ihren neuen Logistikstandort.
halbwegs.
Lieferkette sind noch Zukunftsmusik, des Logistik-Kongresses wieder Initiative und Firmen Gedanken Doch die Unsicherheit
Wann über die wei- wir Ihre speziellen Anforderungen?
realisieren www.panattonieurope.com
wie Logistikwissenschaftler der zahlreiche Top-Entscheider zum gemacht, wie man den Wasserweg tere Entwicklung wächst. Die neues-
TU Berlin analysiert haben. Gespräch. Die Gästeliste: für den Lieferverkehr nutzen könnte. ten Vorhersagen für die Logistik:
Seite 4 Seite 7 Seite 8 Seite 10
ANZEIGE
Ihr Wegbereiter und Heute um 12.15 Uhr
im Pavillon, InterContinental:
Wegbegleiter in Talk „Meet the Expert“ zum
Thema Logistik-Software/IT
die digitale Zukunft
14Online Rates List No. 60
effective from 01.01. 2020
CPM: € 90 CPM: € 115
Super Banner Top Wallpaper
1 Web address (URL): www.dvz.de (728 x 90 px)
(728 x 90 px
und 200 x 600 px)
2 Profile in brief: The whole world of DVZ – only differently!
As reliable as the newspaper but more up to date, straight from
the DVZ newsdesk. Information from logistics and transport for D e u t s c h e Ve r ke h r s - Ze i t u n g
the digital reader. Supplemented with useful links, access to DVZ
Skyscraper
print editions and other publishing offers.
(200 x 600 px)
3 Target group: Decision-makers from logistics,
transport and traffic
4 Access control: IVW CPM: € 90
CPM: € 115
5 Hits: Visits 161,388, Unique User 94,238 Content Banner
Page impressions 244,669 per month, yearly average (728 x 90 px)
(October 2018 – September 2019)
6 Data supply/Deadlines: At least 3 working days before material
is due to be published, by e-mail to: anzeigentechnik@dvz.de
7 Technical data: Medium
Rectangle 1 or 2
(300 x 250 px)
File format: as an image file (.jpg, .png, .gif ) or HTML5-file. We
CPM: € 100
also accept JavaScript tags from third parties.
File size: Ensure that the file size is less than 100 KB, and anima- Further options available upon request
tions should not exceed a length of 15 seconds.
8 External AdServer: DoubleClick for Publishers 11 Discounts:
Ad-Impressions Frequency Discount
75,000 3 5%
125,000 6 10 %
175,000 12 15 %
The details of the technical conditions for linking and click counting, detailed informa- 225,000 24 20 %
tion of the formats for desktop-pc , tablet and mobile etc. please refer to our fact sheet 375,000 48 25 %
on www.dvz.de/online
or according to DVZ discount conditions (linking isn’t possible)
15Online Advertorial – Your Content
with a „Native Look & Feel“ D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2020
1 Description:
The DVZ Online Advertorial is a successful Native Advertising solution, with which you can integrate your
content directly into the editorial environment of DVZ.de using image and text elements. With content
relevant to the target group, you can effectively position yourself against a subject and offer our users
added value in terms of information.
As well as storytelling, the online advertorial is particularly suitable for communicating products and
services which require detailed explanation.
With native integration you generate great attention and benefit from the high credibility of our media
brand. Traffic links such as image text ads provide content teasers.
2 Events:
Year-round brand communication
New product launch
Advance trade fair communication
3 Presentation:
Texts and images with native look and feel ( graphic elements e.g. infographic are also possible)
Integration of your content (content generated by you and must be delivered on time) in the
DVZ framework
Text: Recommended number of characters is 3,000 characters, including spaces;
Image size 1,920 pixels x 1,080 pixels height.
Ad identification as advertorial
4 Promotion Options:
Text display with picture on the DVZ home page
Promotion in the „DVZ Der Tag“ daily newsletter
DVZ social media channels
5 Price / Week: from € 4,500
An example of what
your online advertorial
might look like
(subject to change)
16Skyscraper
(120x 600 px)
€ 3,000
Daily Advertising in “DVZ Der Tag”
Banner 1
(570 x 100 px)
effective from 01.01. 2020
€ 3,250
1 Frequency: “DVZ Der Tag” is the daily medium which informs
you on the latest news from the transport and logistics indus-
try every morning by e-mail. From Monday to Friday, our editor-
in-chief personally addresses DVZ subscribers. Additional special
newsletters depending on current events/news.
2 Reach: 10,000 recipients total
3 Discounts:
Number Discount
3 weeks 5% or according to DVZ discount
Banner 2 € 2,850
6 weeks 10 % conditions (570 x 100 px)
12 weeks 15 % (Linkage is not possible)
2 Advertisement deadline: Thursday of the previous week
3 Data supply: Weekdays before publication up to 2.00 pm:
anzeigentechnik@dvz.de
A daily change of the advertising materials is possible.
Textlink with
4 Advertising formats: picture € 2,650
Skyscraper: 120 x 600 px Medium-Rectangle: 275 x 227 px
Placement: on the right, next to header Placement: at the bottom
Data format: JPG Data format: JPG
file size: maximum 150 KB file size: maximum 150 KB
Price: EUR 3,250 / week Price: EUR 1,650 / week
Banner: 570 x 100 px Textlink with picture
Placement: see illustration Placement after the second report
Medium-Rectangle Medium-Rectangle
Data format: JPG Data format: Text 250 characters, picture (275 x 227 px) (275 x 227 px)
file size: maximum 150 KB 1.920 x 1.080 px
Banner 1: EUR 3,000 / week Price: EUR 2,650 / week
Banner 2: EUR 2,850 / week
€ 1,650 € 1,650
17Reader Analysis and Usage Data D e u t s c h e Ve r ke h r s - Ze i t u n g
Basis: Advertisement copy test July 2014 and 2015
DVZ impresses its readers! Our readers are
26 97%
company leaders and
minutes decision-makers.
78 %
is the average reading
time amongst respon-
dents. Managers who
dedicate almost half an hour of their 12 hour of respondents evaluate the DVZ as
working day to reading a newspaper must have being very up to date and topical.
a special relationship with their medium. This is
also impressively shown by other figures:
75 %
of respondents make corporate investment
decisions, either on their own or with others.
More than More than
90 % 85 %
evaluate the reports think the contribu- of respondents think that the DVZ 90 %
of respondents have
a managerial role
as owner, managing
as being comprehen- tions are valuable and is not only compulsory reading but director, branch
sive and complete as practice oriented. that reading it is also enjoyable! manager, department and division manager,
well as objective and fleet, dispatch or logistics manager.
factual.
In other words: The industry’s specialist and management employees enjoy reading their DVZ as this ensures they are always best informed in their everyday
work. Do you want to find out more about our readers? Contact us!
Method data: Issue no. 54/2014, sample: 151 interviews; no. 55/2015, sample: 155 interv.; region: nationwide; method: personal interviews; surveyed: mainly DVZ readers
18Reader Profile D e u t s c h e Ve r ke h r s - Ze i t u n g
effective from 01.01. 2017
1 Sectors / Industry branches / Fields / Professional groups
2 Position in company
Recipient groups in industry branches % of actual circulation
Forwarding/warehousing
Industry/manufacturing industry
International forwarding
36.8
16.8
12.3
17,4 %
Managing director/
15,5 %
Departmental head
14,8 %
Owner
board chairman
Service/consulting 7.1
11,6 % 8,4 %
Trade 4.5
Associations
Chamber of commerce
3.9
3.9
9,7 %
Road goods transport 3.2 Dpt./division manager/ Logistics Other managerial
branch manager with manager employees
Sea, coastal shipping 3.2 power of attorney or
Teaching/vocational schools/university 2.6 proxy
Inland waterways 1.9
Courier/express/package services
Regional bodies/politics
Railway
1.9
1.3
0.6
7,7 %
Fleet manager
7,7 %
Clerk
3,2 %
Official/civil servant/
Actual circulation 100.0 employee
in public service
3,2 %
Dispatch
0,6 %
Other
manager
19DVV Media Group GmbH Heidenkampsweg 75 • D-20097 Hamburg
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