REINVENTING the future of cleaning - INVESTOR PRESENTATION

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REINVENTING the future of cleaning - INVESTOR PRESENTATION
REINVENTING
the future of cleaning.

INVESTOR PRESENTATION
May 2017

                        TENNANTCO.COM
REINVENTING the future of cleaning - INVESTOR PRESENTATION
This presentation contains certain statements that are considered “forward-looking

    Safe Harbor   statements” within the meaning of the Private Securities Litigation Reform Act of 1995.
                  Forward-looking statements generally can be identified by the use of forward-looking

    Statement
                  terminology such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,”
                  “project,” or “continue” or similar words or the negative thereof. These statements do not
                  relate to strictly historical or current facts and provide current expectations of forecasts of
                  future events. Any such expectations or forecasts of future events are subject to a variety of
                  factors. We caution that forward-looking statements must be considered carefully and that
                  actual results may differ in material ways due to risks and uncertainties both known and
                  unknown. Information about factors that could materially affect our results can be found in
                  Part I, Item 1A, Risk Factors in our Annual Report on Form 10-K for the year ended
                  December 31, 2016. Shareholders and potential investors are urged to consider these factors
                  in evaluating forward-looking statements and are cautioned not to place undue reliance on
                  such forward-looking statements.

                  We undertake no obligation to update or revise any forward-looking statement, whether as a
                  result of new information, future events or otherwise. Investors are advised to consult any
                  further disclosures by us in our filings with the Securities and Exchange Commission and in
                  other written statements on related subjects. It is not possible to anticipate or foresee all risk
                  factors, and investors should not consider any list of such factors to be an exhaustive or
                  complete list of all risks or uncertainties.

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REINVENTING the future of cleaning - INVESTOR PRESENTATION
72                 45
    About                                     consecutive years
                                              of cash dividends
                                                                  consecutive years of
                                                                  increase in annual
                                                                                         Balance sheet

    Tennant Company                                               cash dividend payout

    Tennant Company, a Minnesota
    corporation founded in 1870 and
    incorporated in 1909, is a world leader
                                                                                           2016 Revenues:
    in designing, manufacturing and
    marketing solutions that empower
                                                                                           $809M
    customers to achieve quality cleaning                                                  2016 Employees:
    performance, significantly reduce
    environmental impact and help create                                                   3,236
    a cleaner, safer, healthier world.

                                              NYSE Symbol:
                                              TNC
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REINVENTING the future of cleaning - INVESTOR PRESENTATION
OUR VISION

                 We will lead our global industry in
                 sustainable cleaning innovation that
                 empowers our customers to create a
                 cleaner, safer and healthier world.

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REINVENTING the future of cleaning - INVESTOR PRESENTATION
Competitive Landscape
    2015 $5B Global Cleaning Equipment Market*
                  Tennant | Nobles |             18%
                  Alfa | Orbio

                  Nilfisk | Advance |
                  Clarke | Viper
                                          17%              42%
                                                           of the market
                  Karcher | Windsor |                      consists of
                  TecServ | ProChem                        others with a
                                                           market share
                                                           of 3% or less.

                  Hako | Minuteman |       11%                              * Estimated market size in
                                                                              “constant currency” U.S. dollars
                  PowerBoss                                                   for Tennant-like equipment

                                                 9%
                                                                              categories and aftermarket.

                                                      3%
                  Taski

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REINVENTING the future of cleaning - INVESTOR PRESENTATION
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    COMMERCIAL

    INDUSTRIAL

    ESSENTIALS

    ORBIO®
    TECHNOLOGIES
                   Broad Portfolio of Quality Products

    COATINGS

    AFTERMARKET
REINVENTING the future of cleaning - INVESTOR PRESENTATION
STRONG DIRECT SALES
     Strong  Direct Sales  &  Service
          & SERVICE ORGANIZATIONS
                                                                                          Organizations
    Global Revenue by Sales Channel                     Global Sales Employees                  Global Direct Service Employees
                                                  600                                           900
                                                                                                800
                                                  500
                                                                                                700
     Direct                                       400                                           600
                75%                                                                             500
                                                  300
                                                                                                400
                                                  200                                           300
                                                                                                200
                                                  100
                                                                                                100

                             25%                   0
                                                         2012   2013       2014   2015   2016
                                                                                                  0
                                                                                                        2012   2013       2014   2015   2016
                                   Distribution                 Americas   EMEA   APAC                         Americas   EMEA   APAC

              Distribution Partners                     Global Strategic Accounts                        Factory-Service Direct
              More than 80 countries                     Cross-functional teams &                     Locally based & factory-trained
                around the world                            market specialists                              service technicians

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REINVENTING the future of cleaning - INVESTOR PRESENTATION
Broad Range of Global Customers
    MARKETS

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                                      8
REINVENTING the future of cleaning - INVESTOR PRESENTATION
2016 Revenue of $809M
                                                   61%               *Equipment Mix
                                                  Equipment*         Commercial | 52%
                               EMEA                                  Industrial | 46%
                                                                     Outdoor | 2%
                               16%
                Net Sales by                 Net Sales by
                Geography        APAC       Product Group
     Americas                    9%                                         4%
      75%                                                                   Coatings
                                        Service
                                        & Other        Parts &
                                                               21%
                                           14%         Consumables

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                                                                                9
REINVENTING the future of cleaning - INVESTOR PRESENTATION
Growth Strategy
     We remain committed to organic
     Sales goal of $1 Billion and 12% or
     above Operating Profit Margin
     • Reach new markets and new customers
     • Deliver a strong product & technology pipeline
     • Build Tennant’s e-Business capabilities
     • Be disciplined about improving margins &
       controlling expenses
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Strategic    .

     Priorities

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Sales & Service Coverage
     Increasing our Presence

       3 COMPONENTS OF                       ENHANCED
         MARKET SHARE                  GO-TO-MARKET STRATEGY
                                       VERTICAL MARKETS & MARKETING ANALYTICS
                                                 Industrial     Retail

       Product                   Hit
       Portfolio                Rate

                     Market                      Education
                                                               ×
                                                              Healthcare
                    Coverage
                   (Presence)

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Emerging Markets

     • Focused approach
     • Long-term growth potential              China   Organic Sales Growth
       despite economic headwinds                        2014     2015
                                                         15% 5.5%
                                                              2016
                                                             (5%)
              Organic Sales Growth    Latin
                                     America
               2014        2015
               6.5% (5.5%)
                    2016
                  13.0%
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Operations Efficiency
     Strategy Deployment to Drive Four Key Initiatives

     VELOCITY & LEAN                                      SUPPLY CHAIN
                                                          OPTIMIZATION

                             Be the absolute leader for
                              serving the customer!

                                                          QUALITY
      SERVICE LEVELS                                      FOCUS

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e-Commerce
     Cleaning Solutions Made Easy Online

       Good Experience                     Increase Revenue
       • Empower our customers             • New customers
       • Anticipate their needs            • New geographies
       • Enhance their experience          • Expand products

                                           Lower Cost of Sale
                                           • Self-service
                                           • Reduce manual interventions
                                           • Cost avoidance

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Reconditioned Equipment
     Attracting a New Set of Customers

                   New Commercial Recon Facility New e-Commerce Website

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                                                                   16
Attract & Retain Talent
 Tennant Employee Value Proposition    Talent Management Focus

     Commitment                        1   Build a world-class talent acquisition function
     to Innovation
                         A Focus on    2   Develop leadership & key talent capabilities
                         Stewardship
      Rewarding work
      with opportunity                     Align high-performance culture with
     for career growth                 3   business strategy
                           Strong
                           Legacy
                                       4   Reward performance that creates value

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Sustainable Enterprise
                                                                     Tennant Industry
                                                                    Company Average
                                                 DISCLOSURE SCORE    68       49

                                          2013
Our Focus Areas   Tennant Corporate
                  Sustainability Report
                                                 PERFORMANCE BAND    D        C
                                                 DISCLOSURE SCORE    80       53

                                          2014
                                                 PERFORMANCE BAND    C        C

                                                 DISCLOSURE SCORE    95       60

                                          2015
                                                 PERFORMANCE BAND    C        D

                                          2016
                                                 SCORE               B        D

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New Product Development
     Strongest Product Pipeline Ever!

                                 91
                               2012-2015
                                           10
                                           2016
                                                   31
                                                  2017 Plan

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New Products Launched in 2017 First Quarter
                                 – Launched new family of T500
                                   commercial walk-behind scrubbers
                                   comprised of 20 new products and
                                   product variants
                                    • Five unique scrubbing heads on four
                                      different models
                                    • Smart-Fill™ automatic battery watering
                                      system
                                    • ec-H2O NanoClean® technology option

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IRIS®
     Web-based Fleet Management System
                                         – Launched enhanced system
                                            • Monitor and manage machines with full
                                              visibility of user’s fleet
                                            • Track machine productivity and
                                              maintenance needs
                                            • Lower cost to clean
                                            • Pro-Panel™ LCD touch screen with on-
                                              demand tutorials
                                            • Zone Settings™ to help deliver
                                              predictable cleaning results

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ec-H2O NanoClean ®
     The Responsible Way to Clean

     Next generation ec-H2O | Cleans more soils in more applications

     ec-H2O™ SCRUBBERS | 2008 thru 2016
                                            HOW IT WORKS:

       $1.1 billion+            88,000+
       cumulative revenue       machines
             Sales of $155M in 2016

        8,000+                  30,000+
        customers               sites

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ORBIO® Technologies
     On-Site Generation Technology

     Improving health and safety for the environment, employees
     and people in their care while reducing costs.

     GENERATES                                  FOCUS ON “3Cs”
     cleaner & disinfectant/sanitizer on-site   CAMPUS | CHAINS | CONTRACTORS

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Customer Insights
     Reinventing the Way the World Cleans

          PRODUCTS                                                         SOLUTIONS
          FEATURES &                    FUNCTIONAL                         EMOTIONAL
          BENEFITS                      BENEFITS                           BENEFITS
          Traditional Approach          NEW Thinking
          Voice of customer & needs     •   Acknowledge the reality of our customer’s business
          identification to shape new   •   Deploy new tools for better insights
          product development           •   Think solutions, not just products
                                        •   Objective research from innovation experts
                                        •   Challenge status quo – new lens for opportunities
                                        •   Embrace a holistic view of our customers

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Advanced Product Development
     Future Technologies

                                    – +

 Asset Management        Battery Technologies                  Water Recycling            Robotics (AGV)
 • Manage cleaning       •   Lithium-Ion, Fuel Cell, etc.      • Sustainability           • Addresses labor costs
   programs better       •   Improving cost & availability     • Productivity             • Largest potential growth
 • Fleet management      •   ROI for customer                  • Game-changing solution     opportunity
 • Lower cost-to-clean   •   Reduced weight & footprint size

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Acquisitions
     Strategic Filters

         Sales & Service   Underserved   Complementary   Technology
            Coverage         Markets       Products       Platforms

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2016 Third Quarter Acquisitions
     • Acquired Florock® Brand
       • Expanded our commercial floor coatings business
       • Combination of Tennant Coatings and Florock opens new markets
         and strengthens value proposition

     • Acquired Assets of Dofesa Barrido Mecanizado
       • Long-time distributor of Tennant equipment in central Mexico
       • Acquisition is a key investment for growth in Latin America
       • Enhances Tennant’s sales and service capabilities

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2017 Second Quarter Acquisition of IPC Group
     • Closed April 6, 2017
       • All-cash transaction $353M or €330M
       • IPC Group – privately held designer and manufacturer of innovative
         professional cleaning equipment, tools and other solutions, based in Italy
       • IPC Group 2016 annual sales of $206M or €186M

     • Largest Acquisition in Tennant Company History
       • IPC acquisition results in annualized sales of over $1 Billion
       • Anticipate acquisition will be accretive to 2018 full year earnings per
         share
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IPC Group Overview
                                                                                                         2016A Revenue Mix
                               Key Facts and Figures
      IPC Group produces machines and equipment for the professional cleaning sector
                                                                                                       Revenue by Geography
       —Cleaning machines: floor sweepers and scrubbers, vacuum cleaners, high- pressure
                                                                                                                ​RoW
        washers and related aftermarket parts and services
                                                                                                                  9%
       —Cleaning tools and supplies: trolleys, window cleaning tools and consumables                    ​Americas
                                                                                                           11%
      2016A Revenue: €186mm                                                                                                 ​EMEA
                                                                                                                               80%
      2016A Adjusted EBITDA: €26mm (~14% margin)
      5 manufacturing plants; 11 international branches with sales to over 100 countries
      ~1,000 Employees                                                                             2016A Revenue by Product
                                 Geographic Coverage                                                    ​High Pressure
                                                                                                              18%
              Eagle                        Soteco Benelux   Foma Norge                                                   ​Sweepers & Scrubbers
              Eagan, Minnesota             Wommelgem        Langhus                                                               42%
                                                                                              ​Cleaning Tools and
                                                                  Gansow                             Supplies
                                                                  Unna                                 19%
                                                                                                  ​Vacuum Cleaners
                                                                                                         21%

                                                                                                      2016A Revenue by Type
              ICA                                                                                 ​Tools and Supplies
              Épône Cedex                                   China Trade Corporation                       19%
                                                            Fo Shan, Guangdong
                                                                                                                         ​Machinery
              Industria e Comercio
                                                                                            ​Machinery Aftermarket          59%
              Pinhais Parana
                                                                                                      22%
                                        Cleaning España      Western Floor PVT
                                        Barcelona            New Delhi

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IPC’s Diverse Product Portfolio
                           % of Net Sales                                                                                                               Overlap with
                           by Equipment                                                                                                                 Existing TNC
          Product               Type                                  Product                                          Description                       Products1
                                                  Ride On                   Walk Behind              Scrubbers: 15L to 230L (tank size)
          Sweepers
                                                           Scrubber                  Scrubber        Sweepers: 460mm to 1,200mm (brush size)
             and                42%
          Scrubbers                                                                                  Multiple Power Systems: Electric cables,
                                              Sweeper                     Sweeper
                                                                                                      batteries, diesel, petrol and hybrid

                                               Dry            Wet & Dry          Industrial          Dry Vacuum Cleaners: 750W to 1,400W
          Vacuum                                                                                     Wet & Dry Vacuum Cleaners: 1,300W to
                               21%                                                                    3,600W
          Cleaners
                                                                                                     Single motor to three motor models

                                                                                Mops and             Small surface, window cleaning and room
                                              Trolleys         Equipment         Cloths               cleaning
            Tools              19%                                                                   Continuous need for supply of related
                                                                                     Surface          consumables
                                             Carts for      Window and mirror       and floor
                                            manual tools     surface cleaning       cleaning

                                                Hot Water                    Cold Water              Range of 2.5HP to 13HP
                                                                                                      — Diesel versions up to 900 liters per hour
          Pressure
                               18%                                                                    — Gasoline versions up to 1,260 liters per hour
          Washers
                                             Hydro-cleaners with            Hydro-cleaners
                                              high temperature                with cold
                                            water jets and internal           water jets
                                                   heaters

           ¹ Shaded area represents approximate level of overlap with existing Tennant products

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IPC Synergy Opportunities
     • Incremental Sales
       • Complementary sales channels
       • Cross-selling to reach new customers with both brands: Tennant and IPC

     • $10M Run-Rate Cost Synergies by 2019
       • Sourcing savings with greater volume to fewer vendors
       • Improving sales and service capabilities
       • Leveraging greater scale to improve operating efficiencies

     • $10M Costs Necessary to Achieve Synergies
       • $6M in capital expenditures; $4M in redundancy costs
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FINANCIAL
     Summary

        Reinventing the future of cleaning.
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2017 First Quarter
     Organic Sales Growth 5.0% | Organic Sales up 4.2% in Americas, up 14.3% in EMEA

                                                                        Q1’17                         Q1’16                        CHANGE
              SALES                                                     $191.1 M                     $179.9 M                           +6.2%
              GROSS MARGIN                                                 41.7%                        43.1%                        (140 bps)
              R&D EXPENSE (% of sales)                                      4.4%                          4.4%                          +0 bps
              Adjusted*
              S&A EXPENSE (% of sales)                                     33.0%                        34.7%                        (170 bps)
              Adjusted*
              OPERATING PROFIT                                            $8.3 M                        $7.1 M                         +16.7%
              Adjusted*
              OPERATING PROFIT MARGIN                                       4.3%                          3.9%                         +40 bps
              Adjusted*
              DILUTED EPS                                                  $0.31                         $0.25                         +24.0%
                 * Q1’17 results are adjusted to exclude restructuring charge of $8.0M pre-tax ($0.32 per share) and IPC acquisition costs of $2.9M pre-tax
                   ($0.17 per share) in S&A Expense. Diluted EPS also excludes financing costs related to IPC acquisition of $1.2M pre-tax ($0.04 per share).

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First Quarter 2017 Restructuring
     • To support key strategic growth initiatives and reduce costs to
       accelerate our ability to reach our 12% operating profit margin goal

     • Approximate 3% net reduction in global workforce

     • Restructuring charge of $8M pre-tax, or $0.32 per diluted share

     • Savings anticipated to be $7M in 2017 and a total of $10M in 2018

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5.0% Organic Sales Growth in 2017 First Quarter

             Americas               EMEA                 APAC
           1Q17 Organic Sales   1Q17 Organic Sales   1Q17 Organic Sales
                4.2%                14.3%                (4.1%)

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2016 Full Year
     Organic Sales Growth 1.1% | Organic Sales up 2.4% in Americas, up 0.2% in EMEA

                                                         2016                          2015                       CHANGE
              SALES                                     $808.6 M                     $811.8 M                          (0.4%)
              GROSS MARGIN                                 43.5%                        43.0%                         +50 bps
              R&D EXPENSE (% of sales)                      4.3%                         4.0%                         +30 bps
              Adjusted*
              S&A EXPENSE (% of sales)                     30.7%                        30.6%                         +10 bps
              Adjusted*
              OPERATING PROFIT                           $68.5 M                      $68.1 M                          +0.6%
              Adjusted*
              OPERATING PROFIT MARGIN                       8.5%                         8.4%                         +10 bps
              Adjusted*
              DILUTED EPS                                  $2.59                        $2.49                          +4.0%
                                         * 2015 results are adjusted to exclude restructuring charge in S&A of $3.7M pre-tax ($0.17 per diluted
                                           share) and non-cash long-lived asset impairment of $11.2M pre-tax ($0.58 per diluted share).

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2016 Full Year “Constant Currency” View
     (excludes estimated foreign exchange impact)
                                                                       AS    CONSTANT(1)
                                                                    REPORTED CURRENCY
                                                                      2016                  2016                  2015                    CHANGE
             SALES                                                 $808.6 M               $816.4 M              $811.8 M                   +0.6%
             GROSS MARGIN                                             43.5%                  43.5%                 43.0%                  +50 bps
             Adjusted*
             OPERATING PROFIT                                       $68.5 M                $69.9 M               $68.1 M                   +2.6%
             Adjusted*
             OPERATING PROFIT MARGIN                                   8.5%                   8.6%                  8.4%                  +20 bps
             Adjusted*
             DILUTED EPS                                              $2.59                  $2.63                 $2.49                   +5.6%
             (1)“Constant Currency”:   estimated income statement which assumes no change in exchange rates from prior year.
             2016 Organic Sales Growth of 1.1%: excluding change in exchange rates from prior year and impact from acquisition and divestiture.
             * 2015 results are adjusted to exclude restructuring charge in S&A of $3.7M pre-tax ($0.17 per diluted share) and non-cash
               long-lived asset impairment of $11.2M pre-tax ($0.58 per diluted share).

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1.1% Organic Sales Growth in 2016 Full Year

             Americas               EMEA                 APAC
           2016 Organic Sales   2016 Organic Sales   2016 Organic Sales
                2.4%                 0.2%               (10.0%)

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History of Sales Growth
     2010-2016 Average Organic Sales Growth of 6%

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                                                    39
Improved Profitability & Balance Sheet Leverage
                           Return on Invested Capital Improvement 2009 – 2016*
AVERAGE INVESTED CAPITAL

                              *On a “Constant Currency” basis, 2016 ROIC would have been 27.9%.
       40
                                                                                                  40
Strong Balance Sheet
                                         1Q’16       1Q’17

                  Commitment To Shareholder Return

41
Recent Financing Activities for IPC Acquisition
     • April 5, 2017 – New $600M Senior Secured Credit Facility
         • $200M Revolving Credit Facility
         • $100M Term Loan A-1
         • $300M Term Loan A-2
     • April 6, 2017 – Funds drawn under $600M Senior Secured Credit Facility
         • $100M Term Loan A-1
         • $300M Term Loan A-2
     • April 7/18, 2017 – Offered/Closed on $300M Senior Unsecured Notes
         • Senior Notes were priced at 5.625%
         • Proceeds used to pay off $300M Term Loan A-2
     • 4.2% Overall Weighted Average Cost of $400M Debt
         • $100M Term Loan A-1
         • $300M Senior Notes
         • Related Cross-Currency Swap Instrument

42
2017 EPS & Sales Guidance
                     2016 ACTUAL As Reported $2.59 EPS $808.6M SALES
                                           2017 Financial Outlook
                     As Adjusted and “Constant Currency” $2.50 to $2.70
                        As Reported $1.05 to $1.25/$960M to $990M
         KEY EXPECTATIONS FOR 2017 (includes the impact of the April 2017 IPC Group acquisition)
         •   Net sales in the range of $960M to $990M versus $808.6M in 2016.
         •   Stable economy in North America, modest improvement in Europe, and challenging environment in APAC.
         •   Unfavorable foreign currency impact on sales of approximately 1%.
         •   Sales increase from acquisitions: 2016 Florock of approximately 0.8%; 2017 IPC range of 18.6% to 20.4%.
         •   Organic sales growth, excluding foreign currency exchange impact and acquisitions, in the range of 1% to 3%.
         •   Adjustments of $30.8M pre-tax, or $1.35 per share, non-recurring special items: $8.0M Restructuring Charge,
             $7.5M IPC acquisition costs, $8.1M IPC related financing costs, $7.2M IPC acquisition inventory step-up.
         •   Foreign currency exchange headwinds estimated to negatively impact operating profit by approximately
             $2.5M, or approximately $0.10 EPS.
         •   Gross margin performance in the range of 42% to 43%.
         •   R&D expense of approximately 4% of sales.
         •   Effective tax rate of approximately 28%.
         •   Capital expenditures in the range of $25M to $30M.

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Summary

                                                                 $1B

      Anticipate foreign    Tennant has never been       We remain committed to
      currency & global     positioned better in the     our goals of $1 Billion in
      economic volatility   market with its innovative   organic sales & a 12%
      remain challenging    product and technology       or above operating profit
                            portfolio and go-to-         margin
                            market strategy

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