Rejuvenate in the lap of Shenandoah Valley - Trendy Travel Trade with Food & Shop - Fabian Media

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Rejuvenate in the lap of Shenandoah Valley - Trendy Travel Trade with Food & Shop - Fabian Media
Volume VIII • Issue V •
                                       June 2021 • Pages 56 •
                                       Rs.100/-

Trendy Travel Trade with Food & Shop

Rejuvenate in the lap
of Shenandoah Valley
Rejuvenate in the lap of Shenandoah Valley - Trendy Travel Trade with Food & Shop - Fabian Media
Royal Journey of India                    Archaeological Tour of                   Majestic Kerala                        Enchanting Himalayas                    Tribal Trail                          Buddhist Temple with
18 to 20 Nights                           Rajasthan                                14 to 15 Nights                        with Taj                                15 to 17 Nights                       North East India Tour
                                                                                   Mumbai – Mangalore – Bekal – Wayanad                                           Bhubaneswar - Dangmal - Bhubaneswar
Delhi - Jaipur - Pushkar – Ranthambore    21 to 23 Nights                                                                 13 to 15 Nights                                                               14 to 16 Nights
                                                                                   – Kozhikode(Calicut)                                                           - Baliguda
Sawai Madhopur – Kota                     Delhi – Jaipur – Samode – Nawalgarh –                                           Delhi - Agra - Darjeeling - Gangtok -                                         Delhi - Varanasi -Bodhgaya - Patna
                                                                                   – Cochin – Thekkady – Kumarakom–                                                - Rayagada - Jeypore - Rayagada -
- Bundi - Chittorgarh - Bijaipur -        Bikaner – Gajner – Jaisalmer – Osian                                            Phuntsholing - Thimphu - Punakha -                                            -Kolkata - Bagdogara - Darjeeling
                                                                                   Quilon – Varkala – Kovalam                                                     Gopalpur - Puri – Bhubaneswar
Udaipur - Kumbalgarh - Jodhpur -          – Khimsar – Manvar – Jodhpur – Rohet –                                          Paro - Delhi                                                                  - Pelling (Pemayangtse)- Gangtok -
Jaisalmer - Bikaner - Mandawa – Delhi     Mount Abu – Udaipur – Dungarpur                                                                                                                               Kalimpong -Bagdogra – Delhi
                                          – Deogarh – Ajmer – Pushkar – Pachewar
                                          – Ranthambhore – Agra – Delhi

                                         Contact @ :+91- 9899359708, 9999683737, info@ travokhohlidays.com, travokhohlidays@gmail.com, www.travok.net
Rejuvenate in the lap of Shenandoah Valley - Trendy Travel Trade with Food & Shop - Fabian Media
Hingolgadh
                                EXPERIENCE HERITAGE & NATURE AT ITS BEST
                                                                    A Hidden Gem of Gujarat
                                        Just 70 kms away from Rajkot is a unique sanctuary which not only offers the grandeur of
                                            a royal era but also nature's treasures. Explore the magni cent Hingolgadh palace
                                                      surrounded by a scenic sanctuary that is home to the Chinkara,
                                                Wolf, Jackal, Fox, Porcupine, Hyena, Indian Pitta and 230 species of birds.
                                                    So this weekend, have a royal experience and some wild adventure.

   Disclaimer: The details and pictures contained here are for information and could be indicative.
   Some of the activities listed may be unavailable due to seasonal and technical reasons

                                               www.gujarattourism.com I Toll Free number - 1800 203 1111

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Rejuvenate in the lap of Shenandoah Valley - Trendy Travel Trade with Food & Shop - Fabian Media
Publisher's note

                   Trendy Travel Trade with Food & Shop
            Volume VIII • Issue V • June 2021 • Pages 56 • Rs.100/-
our team

           Editor & Publisher : Vedika Sharma

           Director: Babita Sharma

           Reporter : Parul Malhotra

           Consulting Editor(West) : S K Mishra

           IT Head : Tarsh Sharma

           Consultant Art Director : Jitendra Rawat                            Dear Reader,                               truly care about her, you will take this
                                                                                                                          forward with all seriousness. Well…
           Graphic Designer : Sangeeta Arya                                                                               Whether you have done this right so
                                                                                  With the July issue you will            far or not is still a question in your
                                                                               get to know about a beautiful              mind. Let us answer all those secret
           Consulting Photographer : Ganesh Kapri
                                                                               Shenandoah Valley. Famous for its          queries you often wonder about.
                                                                               natural beauty and historical sites,           Meeting the expectations of your
           Manager Administration : Gaurav Kumar                                                                          partner in the bedroom is important,
                                                                               the beautiful Shenandoah Valley of
                                                                               Virginia also features rich arts and       and the way you do it is even more
           Manager Circulation : Himanshu Mudgal                               culture, an abundance of locally           important. It’s sad but true that most
                                                                               crafted beverages, and countless           of the time male partners fail to
           E-mail : vedika@fabianmedia.net, babita@fabianmedia.net             opportunities for outdoor recreation,      address the sexual desires of their
                                                                               all wrapped in genuine Virginia            female counterparts in the bedroom
           Website : www.fabianmedia.net                                       hospitality. Come with us on a tour        (without even realizing it).They are
                                                                               of the southern portion of Virginia's      not good at understanding reality and
                                                                               renowned valley.                           everything looks fine to them when
                                                                                  First stop, Staunton, where you         it’s not. But if you care about her,
       Editorial & Marketing :                                                 will discover a charming small             take a moment to analyse how far you
       babita@fabianmedia.net                                                  Virginia town with a wealth of             have been able to fulfil her deep-
                                                                               character. The city's downtown             seated desires.
       Published, owned, Printed & Edited by Vedika Sharma                     is home to vibrant arts and music              Making women happy in the
       888, Pocket – D, Dilshad Garden, Delhi – 110095,                                                                   bedroom is way different than
       Contact @ 011-41058470, 9560264449
                                                                               scene, a sizzling reputation for local
                                                                               food and dining, and a cool array          satisfying a man. Women’s sexual
       Printed at: G.S. Basava Graphics Art Press, 35 DSIDC, Okhla Indl.       of independent shops and galleries         desire takes a different path, and
       Area, Phase - I, New Delhi - 110020                                     clustered along the historic main          not paying attention to these little
                                                                               street. Staunton also provides the         hints and details may make you end
       All information used in Trendy Travel Trade with Food & Shop            perfect setting for exciting outdoor       up doing something else. Details
       (T3FS) is reliable and derived from the sources. With due respect       adventures and scenic drives,              are important because putting in a
       to the sentiments of the readers, none of the information published                                                bit more effort when you are in the
       is aimed at pinching the emotions of the readers. Opinions/
                                                                               combined with world-class theater
                                                                               and fascinating museums.                   bedroom can increase her libido and
       views expressed by third party in abstract or in interviews are
       not necessarily shared by us. Material appearing in the magazine           In Hospitality we focused on            give her the pleasure she is looking
       cannot be reproduced in whole or in part(s) without prior               perfect place for luxury retreat.          for. Before reaching out ‘down-there’,
       permission. The publisher assumes no responsibilty for material            Lifestyle session covered things        it’s important to notice little things
       lost or damaged in transit. The publisher reserves the right to         your wife probably wishes you did          she does in the bedroom and make
       refuse , withdraw or otherwise deal with all advertisement without      more often in the bedroom! If you          things work for the two of you.
       explanation. All advertisement must comply with the Indian
       advertisement code. The publisher will not be liable for any loss
       caused by any delay in publication, error or failure of advertisement
       to appear.                                                                                                              VedikaSharma
                                                                                                                                    vedika@fabianmedia.net

                                                                                                            Runway to get the
                                                                                                            trends of current
                                                                                                            .scenario

                                                                                                                          Get live updates of all
                                                                                                                        travel & lifestyle trends at
                                                                                                                             .your fingertips
Rejuvenate in the lap of Shenandoah Valley - Trendy Travel Trade with Food & Shop - Fabian Media
Rejuvenate in the lap of Shenandoah Valley - Trendy Travel Trade with Food & Shop - Fabian Media
Contents

                                                                       Arabian Travel
Rejuvenate in the                                                      Market 2021: A
lap of Shenandoah                                                      New Dawn for
Valley                                                                 Travel and Tourism
Famous for its natural beauty
                                                                                                        DC on the Water
                                                                       HH Sheikh Ahmed bin Saeed
and historical sites, the                                              Al Maktoum, President of         The District’s two rivers, the
beautiful Shenandoah Valley      Mumbai’s Lesser-                      the Dubai Civil Aviation         Potomac and the Anacostia,
of Virginia also features rich   Known Iconic Forts                    Authority, CEO and Founder       shine brightly once the
arts and culture, an abundance                                         of the Emirates Group and        warm weather of spring and
of locally crafted beverages,    Mumbai was once a group of            chairman of Dubai World,
                                 several islands collectively called                                    summer settles on the city.
and countless opportunities                                            officially inaugurated Arabian
                                 Bombay. From the Marathas to

                                                                                                        Pg18
for outdoor recreation, all                                            Travel Market (ATM) 2021,
wrapped in genuine Virginia      the Mughals, British and even         marking the start of the 28th
hospitality. Come with us on     Portuguese, reigned over it at        edition of the Middle East’s
a tour of the southern portion   different points in time. Few         largest travel and tourism
of Virginia's renowned valley.   know that Bombay was fortified        exhibition.
                                 to withstand enemy attack and

Pg08
                                 several forts were built for this

                                                                       Pg16
                                 purpose. Though quite a few of
                                 them have been ravaged by time,
                                 their marks still remain, having
                                 withstood the tests of weather
                                 over the decades.

                                  Pg14
6    trendy travel trade with food & shop                                                                                   June 2021
Rejuvenate in the lap of Shenandoah Valley - Trendy Travel Trade with Food & Shop - Fabian Media
Surf an Eternal                                               World Gin Day:
 Wave                                                          The Botanical
                                                               Revolution is here!
 You can now experience                                                                            Things Your Wife
 the thrill of surfing the      Perfect Place for a            While an astonishing number         Probably Wishes
 waves, regardless of the sea   Luxury Retreat                 of gin distilleries have            You Did More
 condition in Maldives!                                        opened across the globe and
                                Enjoy the world’s most         in India – the gin revolution       Often In The

 Pg30
                                luxurious private residences   is upon us and has been for         Bedroom!
                                and villas.                    over a decade. Today, gin
                                                               experimentation has begun           If you truly care about her,
                                                                                                   you will take this forward

                                Pg32
                                                               to contribute in its own way
                                                               to the uprising. A wide range       with all seriousness. Well…
                                                               of botanicals across gin styles     Whether you have done this
                                                               bring a fresh approach to the       right so far or not is still a
                                                               category, proving once and for      question in your mind. Let us
                                                               all that there is a gin out there   answer all those secret queries
                                                               for everyone.                       you often wonder about.

                                                               Pg40                                Pg44

June 2021                                                                        trendy travel trade with food & shop                7
Rejuvenate in the lap of Shenandoah Valley - Trendy Travel Trade with Food & Shop - Fabian Media
Global Pulse

Rejuvenate in the lap
of Shenandoah Valley

Famous for its natural beauty and historical sites, the beautiful Shenandoah Valley of
Virginia also features rich arts and culture, an abundance of locally crafted beverages,
and countless opportunities for outdoor recreation, all wrapped in genuine Virginia
hospitality. Come with us on a tour of the southern portion of Virginia's renowned
valley.
• T3FS Desk

F
       irst stop, Staunton, where you will      was housed in a 13th century monastery; it   set in motion by changing conditions in
       discover a charming small Virginia       burned in the 1666 Great Fire of London.     their homelands and drawn to the American
       town with a wealth of character. The     After years of research and hard work, the   colonies by opportunities for a better life.
city's downtown is home to a vibrant arts       Staunton Blackfriars Playhouse was built     Others came as unwilling captives to work
and music scene, a sizzling reputation for      in 2001. Since then, it has been showing     on farms and plantations. The museum has
local food and dining, and a cool array of      year-round performances of Shakespeare's     moved or reproduced examples of traditional
independent shops and galleries clustered       plays and contemporary works, hailed         rural buildings from England, Germany,
along the historic main street. Staunton also   by The Washington Post as "shamelessly       Ireland, West Africa, and America and
provides the perfect setting for exciting       entertaining."                               engages the public at these exhibits with
outdoor adventures and scenic drives,                                                        a combination of interpretive signage and
combined with world-class theater and                                                        living history demonstrations.
fascinating museums.                            American Shakespeare Center's
                                                Blackfriars Playhouse
                                                                                             Frontier Culture Museum of
                                                The Frontier Culture Museum of Virginia
Staunton, Virginia                              tells the story of the thousands of people
                                                                                             Virginia
A must-see attraction while in Staunton         who migrated to colonial America, and of     The Woodrow Wilson Presidential Library
is the American Shakespeare Center's            the life they created here for themselves    and Museum tells the story of America's
Blackfriars Playhouse, the only re-creation     and their descendants. These pioneers came   28th President, born in Staunton in 1856.
of Shakespeare's indoor theatre in the world.   to America during the 1600 and 1700s.        On site, visitor's can explore the President's
Shakespeare's original Blackfriars Theatre      Many were farmers and rural craftsmen        birthplace, known as the "Manse"; a museum

8      trendy travel trade with food & shop                                                                                   June 2021
Rejuvenate in the lap of Shenandoah Valley - Trendy Travel Trade with Food & Shop - Fabian Media
Global Pulse

that explores the life and times of Woodrow   whether your tastes run toward biking,           the South River. Waynesboro's walkable
Wilson (1856-1924); the Research Library,     hiking and scenic drives, or paddling and        downtown features the renovated vaudeville-
and a gift shop. The President's restored     fly fishing in the trout-stocked waters of       era Wayne Theatre set among shops, art
1919 Pierce-Arrow Limousine is
a highlight of the museum, which
offers programs for all ages.

Woodrow Wilson's 1919
Pierce-Arrow Limousine
 Exploring Staunton is hungry
work. When it's time for a meal
break, head to The Shack. Tiny
in size but definitely not in
taste, The Shack serves the best
products from the foothills of
the Appalachian Mountains and
surrounding area. Renowned
chef Ian Boden has earned two
James Beard nominations and a
top ranking of Three Stars from
the Washington Post. His modern
cooking style combines his Jewish
eastern European roots with the
traditions of the region.

Chef Ian Boden
 Now it's on to Waynesboro.
Located at the intersection of
Shenandoah National Park's
Skyline Drive, the Blue Ridge
Parkway, and the Appalachian
Trail, this charming town is a great
home base for outdoor adventure,

June 2021                                                                                  trendy travel trade with food & shop         9
Rejuvenate in the lap of Shenandoah Valley - Trendy Travel Trade with Food & Shop - Fabian Media
Global Pulse

galleries, and restaurants peppered with        gorgeous 19-acre Blue Ridge Mountain            delicious, handcrafted kombucha in a
murals from the annual Virginia Street          getaway provides incredible views in a          refillable bottle. To date, over one million
Arts Festival. Waynesboro boasts three          relaxing setting. Featuring a main inn and      bottles have been saved!
breweries, all which are part of the            spectacular cabins, the Iris Inn is built to
Shenandoah Beerwerks Trail.                     include the personal touches of a bed and
                                                breakfast combined with the amenities and       Blue Ridge Bucha
                                                high-end services of a boutique hotel.
                                                                                                If you are not afraid of adventure (or the
Downtown Waynesboro                                                                             dark!), we invite you for an excursion in the
 One of only two urban trout fisheries in the                                                   Blue Ridge Tunnel. The Claudius Crozet
                                                Iris Inn                                        Blue Ridge Tunnel, a National Historic
state of Virginia, Waynesboro's South River
winds its way through the historic downtown     For a unique craft beverage experience,         Civil Engineering Landmark beneath
and offers anglers trophy-sized trout. Local    head to Blue Ridge Bucha for some certified     Rockfish Gap, Va., was recently dedicated
fly shops, guides, and annual fishing events    organic kombucha made from pure Blue            after 18 years of planning and restoration.
make this town a fisherman's haven.             Ridge Mountain water. It is infused with        Known as the longest railroad tunnel in
                                                the finest organic and fair-trade ingredients   North America when it was completed in
                                                to create refreshing and unique flavors.        1858, the nearly mile-long route through
                                                Every part of the process - from brewing to     Afton Mountain is now a pedestrian trail
Waynesboro's South River
                                                bottling to flavoring - is done completely      which connects to existing trail systems in
The newly renovated Iris Inn is a great         by hand. In 2010, Blue Ridge Bucha was          central Virginia. Flashlights are definitely
place to lay your head in Waynesboro. This      founded with a specific mission: to make        required.

10     trendy travel trade with food & shop                                                                                       June 2021
Global Pulse

Blue Ridge Tunnel                          backyard" - 100,000 acres of public forests,    boutiques, downtown Lexington can be
                                           parks, recreation areas and two rivers where    explored with a relaxing carriage ride or on
 Head south to Lexington and Rockbridge    outdoor enthusiasts of all ages and skill       foot. For a good night's sleep in a historic
County, the southern gateway to the        levels can hike, bike, paddle, fish and camp.   and luxurious setting, check in to The
Shenandoah Valley. Here visitors have      Lined with historic buildings, farm-to-         Georges.
fast and easy access to Lexington's "big   table eateries, bright galleries and inviting

June 2021                                                                           trendy travel trade with food & shop              11
Global Pulse

Downtown Lexington
No visit to Lexington is complete
without a stop at Wade's Mill.
Founded in 1750, Wade's Mill
is Virginia's oldest continuously
operating commercial grist mill.
Today, its tradition continues
with one miller stone grinding
premium grains fresh to order.
The Mill's whole grain products
are 100% natural, no additives,
preservatives, or bleaches. They
are served at select restaurants
and hotels throughout Virginia
and can be purchased at Wade's
Mill gift shop or online.

Wade's Mill
As you wind up your day, don't
miss a stop at one of Virginia's
most famous landmarks, the
majestic Natural Bridge State
Park. Natural Bridge was listed
on the National Register of
Historic Places as a National
Historic Landmark in 1988 and in
2016 became Virginia's 37th state
park. The spectacular 215-foot-
tall Natural Bridge consists of
horizontal limestone strata and is
the remains of the roof of a cave or tunnel through which the Cedar Creek once flowed. In addition to the stunning bridge, this state park
features seven miles of hiking trails, including Cedar Creek Trail which leads visitors under the bridge to the Monacan Indian Village,
and Lace Falls with its 30-foot cascade. The park also recently became Virginia's fifth official Dark Sky Park- making it not only a great
place to spend the day, but also the night!

12     trendy travel trade with food & shop                                                                                   June 2021
Book Your Romantic Destination
Date with Travok

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                                                                                                                  & Many More Destinations

             Tel. :+91- 9899359708, 9999683737, travokhohlidays@gmail.com, info@travokrepresentation.com, www.travok.net
Indian Journey

Mumbai’s Lesser-Known
Iconic Forts
Mumbai was once a group of several islands collectively called Bombay. From the Marathas
to the Mughals, British and even Portuguese, reigned over it at different points in time. Few
know that Bombay was fortified to withstand enemy attack and several forts were built for
this purpose. Though quite a few of them have been ravaged by time, their marks still remain,
having withstood the tests of weather over the decades.
• Tarsh Sharma
Here are some amazing facts of the forts that mark the city’s glorious past.
                                                               Bassein Fort                                In 1739, the Marathas, under the leadership
                                                                                                           of ChimajiAppa, the younger brother of
                                                               Built by the Portuguese in 1536 and         PeshwaBajirao I, took control of the fort
                                                               spread over 110 acres, the Bassein          and placed many victory symbols in the
                                                               Fort aka Vasai Fort is one of the           premises, including a temple and a statue.
                                                               best specimens of Indo-European             In 1802, the British took away the territory
                                                               defensive architecture. This giant fort     from the Marathas after the Treaty of Bassein.
                                                               had three convents, six churches, one       Interestingly, the court door of the Bassein Fort
                                                               cathedral in addition to numerous           is still preserved carefully at the Remedy Church
                                                               public and private buildings including      in Vasai. Though large parts of this historic fort-
                                                               the original St. Sebastian Fort,            city have fallen to ruin, several watch-towers,
                                                               Misericordia, senate house, town hall,      with safe staircases leading up, still stand. The
                                                               factory, hospital, college, library, coin   fort is a popular shooting location for Bollywood
                                                               mint and a buzzing marketplace. This        films and songs.
                                                               commercial, political and military
                                                               base of the Portuguese for nearly 300       It is a Nationally Protected Monuments under
                                                               years, was home to 2400 soldiers,           Archaeological Survey of India.
                                                               300 residents, nobles and artisans.

Sion Fort                                           a couple of ruined rooms and an old
                                                    canon at the top. At the base, is a garden
Built on a hillock by the British under the East    named after Pt. Jawaharlal Nehru. From
India Company between 1669 and 1677, the            one side of the fort, one can enjoy a
Sion Fort marked the boundary between the           striking view of the distant salt pans in
Parel Island held by them and the Portuguese-       the Thane Creek.
controlled Salsette Island, north across the
creek.                                              Restoration of the Sion Fort, which was
                                                    notified as a Grade I Heritage Structure,
Offering a panoramic view of the eastern coast,     had begun in 2009, but was stopped
the Sion Fort has a series of beautiful pathways,   due to paucity of funds.

                                                             Belapur Fort                                  in the nearby Amruthaishwar temple. Post the
                                                                                                           Marathas’ victory, it was renamed Belapur Fort.
                                                             The Belapur Fort was built by the             In June 1817, the British East India Company
                                                             Siddis of Janjira in 1560-1570 after          army captured and partially destroyed it under
                                                             they wrested control of the area from         the policy of razing any Maratha stronghold in
                                                             the Portuguese. Located atop a hillock        the region.
                                                             near the mouth of the Panvel Creek, it
                                                             was recaptured by the Portuguese in           A tunnel is also said to exist in the fort, which
                                                             1682, after they annexed the nearby           several locals believe connects the fort to
                                                             regions controlled by the Siddis. In          Gharapuri Island, where Elephanta Caves are
                                                             1737, it came under the control of            located.
                                                             the Marathas, led by ChimajiAppa,             Sadly, not much has been done for the restoration
                                                             who vowed that if they’d successfully         of this once strategic fort. It is an unprotected
                                                             capture the fort from the Portuguese,         monument, at present with C.I.D.C.O.
                                                             he would place a garland of beli leaves

14      trendy travel trade with food & shop                                                                                                      June 2021
Indian Journey

Arnala Fort                                    strategically help the Maratha navy
                                               in attacking Portuguese interests.
Strategically located at the mouth of the
Vaitarnariver, the Arnala Fort was built in    A plaque, installed by the
1516 by a local chieftain of Gujarat, Sultan   Marathas on the northern wall
Mahmud Begda. It is the specimen of the        of the fort, to commemorate
Maratha and regional defence architecture.     their victory, in March 1737, is
In the 1530s, the Portuguese established       still visible today. This fort is
their operations in the coastal area, with     rectangular in shape and has many
their headquarters at the Bassein Fort and     temples such as Tryambakeshwar,
soon gained control of the island.             Bhavani Mata, Kalika Mata, and
                                               also of Mahadev. The doorway of
During the late 17th and early 18th            the fort is beautifully decorated
centuries, the Maratha Confederacy came        with pictures of elephants and
to dominate the region. After capturing        tigers.
the Bassein Fort from the Portuguese,
whom he attacked at the behest of his elder    It is a Nationally Protected
brother, PeshwaBajirao I, ChimajiAppa          Monument under Archaeological
set his sights on Fort Arnala, as it would     Survey of India.

                                                      Ghodbunder Fort                          Arabs. This fort came under the Maratha
                                                                                               Empire only after ChimajiAppa defeated
                                                      Located in the Ghodbunder village,       the Portugal forces. In 1818, the British
                                                      on the hilltop by the Ulhas River,       East India Company took over the fort
                                                      in Mira Road, this fort, was             from the Marathas and made it its local
                                                      initially named Cache de Tanna           administrative office. It has a great
                                                      by the Portuguese, who built it in       rampart with many bastions alongside its
                                                      1550, in European architectural          walls and also watch towers on the top.
                                                      form, from stone blocks. Of the two
                                                      churches built then, one is in good      Recently, the Archaeological Survey of
                                                      condition even today.                    India (ASI) Ratnagiri and Directorate of
                                                                                               Archaeology and Museums, Mumbai have
                                                      The place also came to be called         decided to start restoration work of the
                                                      Ghodbunder as the Portuguese             fort.
                                                      used to trade horses here with the

Riwa Fort                                      fort, in the shape of a boomerang,
                                               to protect Bombay from the
Locally known as the Kala Qilla or Black       aggressive sea-faring Maratha
Fort, the Riwa Fort is located in Dharavi,     leader KanhojiAngre.
on the banks of the Mithi River. The
most significant part of this Into-British     Interestingly, the Riwa Fort also
architecture is that its main ramparts are     has an underground tunnel, which
built with laterite stones found in black      was built for an unobstructed
colours. Part of the larger Bombay Castle,     flow of the Mithi River in those
this fort also marked the northern portion     times. It is a State Protected Fort
of the British-held Bombay in the 17th         under Directorate of Archaeology
century. The then Governor John Horne          and Museums (Government of
commissioned the construction of the Riwa      Maharashtra).

                                                      Sewri Fort                               Department of Archaeology and Museums,
                                                                                               Maharashtra Govt., and classified as a Grade
                                                      Built on the island of Parel in 1680,    I heritage structure, efforts are underway
                                                      The Sewri Fort was one of the            under Phase I of Mumbai Fort Circuit
                                                      fortifications constructed by the        Project to restore it. The strategic location of
                                                      British to ward off enemy attacks on     the Sewri Fort is said to promote ornithology
                                                      their territory.                         as the area overlooks the mudflats that are
                                                      In 1689, the Siddi General YadiSakat     frequented by migratory birds, particularly
                                                      invaded Bombay with an army of           the lesser flamingos.
                                                      20000 men and first captured the         Mumbai has a diverse culture and a long
                                                      Sewri Fort. The Fort in 1772 also        and rich history. Though some of the forts
                                                      witnessed another battle that repelled   in the city are in dilapidated condition, they
                                                      a Portuguese attack. Post the decline    are considered to be magnificent works of
                                                      of the regional powers, it was used to   architecture and narrate the glorious past of
                                                      house prisoners.                         Mumbai.
                                                      Currently owned by the State’s

June 2021                                                                              trendy travel trade with food & shop                 15
Cover Story

Arabian Travel Market 2021:
               A New Dawn for Travel and Tourism

HH Sheikh Ahmed bin
Saeed Al Maktoum,
President of the
Dubai Civil Aviation
Authority, CEO
and Founder of the
Emirates Group and
chairman of Dubai
World, officially
inaugurated Arabian
Travel Market
(ATM) 2021, marking
the start of the
28th edition of the
Middle East’s largest
travel and tourism
exhibition.
• T3FS Desk

16     trendy travel trade with food & shop   June 2021
Trade Event

H
         H Sheikh Ahmedwas accompanied
         byHE Helal Saeed Al Marri, CEO
         of Dubai World Trade Centre
(DWTC) and Director-General of Dubai’s
Department of Tourism and Commerce
Marketing (DTCM), Claude Blanc, WTM
& IBTM Portfolio Director; Danielle
Curtis, Exhibition Director Middle
East,ATMandother VIPs who embarked on a
tour of the show floor as the four-day event
got underway at DWTC.
Taking place from 16to 19 May, this year’s
event has 1,300 exhibitors from 62 countries
including theUAE, Saudi Arabia, Israel,
Italy, Germany, Cyprus, Egypt, Indonesia,
Malaysia, South Korea, the Maldives, the
Philippines, Thailand, Mexico and the US,
underscoring the strength of our reach.
ATM 2021’s show theme is appropriately
‘A New Dawn for Travel & Tourism’ and
spread across nine halls. Consistent with
the existing density restrictions and social
distancing guidelines and regulations, there
will be 11,000 people in the halls at any
given time.
The event will once again play an integral
role in Arabian Travel Week, a 10-day long
festival of travel and tourism events taking
place in Dubai and online. In addition to the
in-person Arabian Travel Market event, the
travel events that are part of Arabian Travel
Week are: travel technology exhibition
Travel Forward, ARIVAL Dubai for the
tours and attractions sector, GBTA’s half day
virtual business travel conference, ITIC’s
Middle East Tourism Investment Summitand
regionally focused buyer groups including
China, and of course ATM Virtual, the online
edition of the ATM exhibition.
This year, for the first time in ATM history,
a new hybrid format will mean a virtual
ATM running a week later, from 24-26 May,
to complement and reach a wider audience
than ever before. ATM Virtual, which made
its debut last year, proved to be a resounding
success attracting 12,000 online attendees
from 140 countries.

June 2021                                        trendy travel trade with food & shop    17
Outbound Connect

DC on the Water

The District’s two rivers, the Potomac and the Anacostia, shine brightly once the warm
weather of spring and summer settles on the city.

F                                                  Harbour in Georgetown
       ortunately for visitors, there are plenty                                                   the National Mall as you navigate one of the
       of ways to explore Washington, DC’s                                                         most scenic areas in the District.
       waterfronts, with family-friendly           Georgetown’s river waterfront is home to
outdoor recreation that include being both on      tons of great restaurants – many, including
                                                   Sequoia, Tony and Joe's Seafood Place and
the rivers and lounging beside it.
                                                   Farmers Fishers Bakers, offer patio seating
                                                                                                   See the sights on a DC boat tour
                                                   in warm weather – and plenty of outdoor         Located on Southwest & The Wharf,
                                                   activities. In summer, children (and adults,    Hornblowers offers sightseeing offers
Live the Wharf life at DC’s                        too) can splash in the sprinkler-style water    sightseeing tours daily, providing stunning
hottest development                                fountain, watch the boats and feed the ducks.   visuals of the memorials and monuments
DC’s waterfront offerings went through the         Before or after, get your shopping on in the    from an on-the-water perspective. Its boats
roof when The Wharf debuted in October             historic neighborhood.                          offer lunch and dinner cruises, as well as
2017. The development features so many                                                             themed excursions, so your options are
things to do, eat and drink – including                                                            plentiful. Embark DC offers customized
awesome waterfront views, an array of              Head to the Key Bridge                          tours that depart from the Georgetown
stylish restaurants, four distinct piers, three    Boathouse for kayaking and                      waterfront; Potomac Riverboat Company,
new, state-of-the-art hotels, two great new                                                        which offers a variety of narrated cruises on
                                                   paddle boarding                                 the river, including water taxi excursions;
music venues in The Anthem and Pearl
Street Warehouse and a free water jitney           Located in Georgetown on the Potomac            Potomac Paddle Pub, a rain-or-shine pedal
that takes you to the gorgeous East Potomac        River, Key Bridge Boathouse is a great          boat that doubles as a BYOB booze cruise;
Park.                                              place to go for on-the-water adventures.        and DC Cruises, which sports 100-passenger
                                                   Rent a kayak, canoe or even a standup           tour boats to see the monuments, as well as
                                                   paddleboard and make the river your             water taxi tours that connect Georgetown
S avor the outdoors at The Yards                   personal playground. You should be able         and the National Mall.
                                                   to catch views of the gorgeous Georgetown
Park                                               waterfront, the John F. Kennedy Center
Located near Nationals Park and at the             for the Performing Arts and even the            Discover dazzling views with DC
center of the bustling Capitol Riverfront          Washington Monument. You can also paddle        Ducks
neighborhood, The Yards Park sits next to          over to Theodore Roosevelt Island, which is
the Anacostia River in resplendent fashion.        an attraction unto itself.                      DC Ducks offers awesome sightseeing tours
Its bridge is an architectural marvel while                                                        on its distinctive amphibious vehicles. You
its modernized “outdoor rooms” make the                                                            start at Union Station, driving past the city’s
park a perfect place for playtime. Nearby,         Have a monumental time with                     famous monuments and museums, learning
waterfront outfitter Ballpark Boathouse                                                            as you go. Then, the car turns into a boat,
                                                   Tidal Basin Paddle Boats                        taking you straight into the Potomac River
offers kayak rentals complemented by views
of the river's wildlife.                           Gaze at the gorgeous Jefferson Memorial         for a thrilling adventure off-land. This
                                                   and an array of cherry blossom trees as you     90-minute journey is unlike any other tour
                                                   glide around the Tidal Basin on either a        in the District and a great family-friendly
Hang out at The Washington                         pedal boat or a swan boat from Tidal Basin      activity.
                                                   Paddle Boats. Expect picturesque views of

18      trendy travel trade with food & shop                                                                                          June 2021
Outbound Connect

Dubai: Advancing
Sustainability Performance

A directive from Dubai’s Department of Tourism and Commerce Marketing (Dubai
Tourism) mandates that all hotels comply with the Sustainability Requirements for
Hotel Establishmentsby the deadline of 1 July 2021, as set by Dubai Sustainable Tourism
(DST), an initiative to further enhance Dubai’s position as one of the world’s leading
sustainable tourism destinations.
• T3FS Desk                                                                                   Yousuf Lootah,

U
                                                                                              Vice Chairman
         nder the directive, hotels         local communities. Through improving              of Dubai
         must also resume monthly           internal sustainability operations, hotel         Sustainable
         submission of carbon emission      establishments in turn willenhance the            Tourism
drivers. The system has the long-term       competitiveness of Dubai’s tourism-
objective of advancing sustainability       linked economy.These requirements                 Over the past
performance across the sector. Back         supportDubai’s Carbon Abatement                   year, the strength
in 2019 Dubai Tourism led by DST            Strategy 2021 target to reduce the carbon         of the city’s
trained 528 hotels on the implementation    emissions by 16% by 2021, overall.                tourism industry
of thesesustainability standards and                                                          is reflected
                                            Since its inception in January 2017, the          in the safe
currently inviting hotels for a refresher
                                            Carbon Calculator – part of the Tourism           and successful reopening of Dubai to
webinar ahead of July 2021.
                                            Dirham Platform, is a tool that has been          domestic and international visitors. In
Due to the global COVID-19 pandemic,        measuring the carbon footprint within             alignment with the city’s wider carbon
the deadline was extended for an            Dubai’s hospitality sector. On a monthly          reduction strategy, we know that tourism
additional 12 month, a decision that        basis hotelssubmit theirconsumption of            can also be an area where Dubai truly
Dubai Tourism took to strengthen            11 carbon emission sources, including:            sets the benchmark at a global level
the foundations for recovery of the         electricity, district cooling, water,             with forward-thinking sustainability and
hospitality sector. The progress on         waste, fuel for transportation, fuel              corporate social responsibility practices.
implementation of the mandatory             for generators, fire extinguishers, and           We strongly encourage hotels to comply
standards will betracked by hotels and      liquefied petroleum gas for analysis. This        with the 19 Sustainability Requirements
audited by DST.                             information is aggregated andanalysedto           set by Dubai Tourism and provide Carbon
                                            provide valuable industry insights on the         Calculator submissions by 1 July. We
The19 Sustainability Requirements
                                            sector’s collective carbon footprint. In          know that with the ongoing support of
include sustainable management
                                            addition, by formulating a baseline along         the relevant government bodies these
approaches, performance metrics, energy,
                                            with consistent tracking, this information        hotel establishments can play a huge part
food and water management plans, guest
                                            enables hotels to understand their energy,        in achieving the overall carbon emission
education, employee training initiatives,
                                            water and waste consumption andfurther            reduction target over the next year and
the presence of sustainability committees
                                            identify successful cost-saving                   beyond.
within hotel establishments and corporate
                                            opportunities.
social responsibility programmes for

June 2021                                                                                trendy travel trade with food & shop              19
Outbound Connect

Seychelles
leaving an
ecological
print
The Seychelles Tourism Board (STB) launched its partnership with the Global Impact
Network on June 4, 2021, coinciding with the destination’s activities for the World
Environment Day, celebrated on June 5.

T
     he partnership, allows Seychelles         include the
     to become, officially, the first          advocate badge,
     destination to create its online          beach clean-
community page on the Global Impact            up badge, tree
Network platform.                              planter badge -
                                               only available in
Global Impact Network is an app that
                                               Seychelles - and
allows individuals and organisations to take
                                               finally the local
action anywhere and for any ecologically-
                                               produce badge.
oriented cause. Seychelles, the Indian
Ocean sustainable champion, joins the          Speaking at
platform to entice its visitors to have a      the launch,
profound experience while on holiday in the    Mrs. Francis
destination and to be personally transformed   reiterated that
by the end of their trip.                      the mission
                                               of the STB
The digital platform will allow users to
                                               remains to keep
track, measure and showcase sustainable
                                               the destination
actions through fun and achievable
                                               visible,
challenges about real-world issues.
                                               highlighting that
The event was kicked off by a tree-planting    this platform
                                                                                                impact network tracks, measures and
ceremony at the Maison Quéau de Quinssy        aligns well with the efforts of the country
                                                                                                showcases positive impact for sustainable
gardens by the Minister for Foreign Affairs    towards sustainable tourism.
                                                                                                development. A tool that empowers, citizens,
and Tourism, Mr. Sylvestre Radegonde,
                                               “As a proud environmentally-conscious            organisations and governments to change
in the presence of Principal Secretary for
                                               destination, this initiative is an opportunity   the world. Before I went to study at Stanford
Foreign Affairs, Ambassador Vivianne Fock
                                               for us to encourage our visitors to engage       University, I was here in Seychelles when
Tave and Principal Secretary for Tourism
                                               in activities which promote sustainable          I came up with the idea for global impact.
Mrs. Anne Lafortune.
                                               development. We want them to make an             It is beautiful to see the full circle- come
The tree planting ceremony was followed        impact and we aim to make our visitors           back and launch- here in Seychelles. I think
by presentations made by the STB Chief         become Seychelles ambassadors when they          Seychelles is taking a step in the right
Executive Mrs. Sherin Francis and the CEO      return to their home, telling the world how      direction,” said Ms. Sharpe.
of Global Impact Network, Ms. Tatianna         our small nation is helping the fight against
                                                                                                In recognition of its efforts, Seychelles
Sharpe.                                        the global environmental crisis the world is
                                                                                                received the honour of being crowned
                                               facing, each one of us individually, one at a
In her presentation, Mrs. Francis stressed                                                      Indian Ocean’s Leading Sustainable Tourism
                                               time,” said Mrs. Francis.
the destination’s objective to encourage                                                        Destination for two consecutive years in
responsible tourism and inspire visitors       On her part, Tatiana Sharpe, CEO of Global       2019 and 2020.
to take sustainable actions, share their       Impact stated that growing up in Zimbabwe,
                                                                                                Renowned for its pristine beauty, the
stories and track global progress towards      gave her exposure to poverty and social
                                                                                                Seychelles, one of the Small Islands
achieving the United Nations' Sustainable      injustice at a young age, which fuelled her
                                                                                                Developing States, has made it its mission to
Development Goals (SDGs) set in 2015.          desire to make a positive impact in her
                                                                                                preserve its exotic paradise and rich natural
                                               community and in the world.
Keeping its ecological focus, the Seychelles                                                    heritage through sustainable practices and
community has adopted 4 badges - these         “Global Impact is the world’s first social       measures.

20      trendy travel trade with food & shop                                                                                     June 2021
NTO Update

Kids go free on Yas Island
this summer
Yas Island, Abu Dhabi’s premier leisure & entertainment hub, has unveiled an enhanced
product offering for travel trade at this year’s Arabian Travel Market.

U
         ntil 30 September 2021, children below      Parks Hopper
         the age of 12 will be able to stay and      Offer, and AED
         play for free - one child for every one     340 for four Days
paying adult. This includes complimentary            3 parks Hopper
admission to the island’s world-class theme          Offer, with access
parks, Ferrari World Abu Dhabi, YasWaterworld,       to all three parks
and Warner Bros. World™ Abu Dhabi, as well           included in the
as opportunities to stay and eat for free at the     offer. The ‘Kids
island’s diverse portfolio of hotels.*               Go Free’ summer
                                                     packages give
Yas Island's Parks Hopper & Kids Go Free
                                                     families access
Promotion allows kids to access all three of Yas
                                                     to more than 100
Island’s theme parks free.
                                                     thrilling rides
Not only do kids get to go free to Yas Island’s      and attractions at
theme parks, but they can also stay for free,        the three one-
if sharing a room with their parents, and            of-kind theme
can eat for free, if they are booked on their        parks nestled
parents’ meal plan. Additional Yas Island hotels                                                          In addition to three globally-renowned theme
                                                     on the Island. From braving record-breaking
offers includeup to 20% discount on food                                                                  parks including Ferrari World Abu Dhabi,
                                                     rollercoasters at Ferrari World Abu Dhabi,to
and beverage,and up to 15% discount on spa                                                                YasWaterworld Abu Dhabi and Warner Bros.
                                                     making waves with thrills and spills at
services.                                                                                                 World™ Abu Dhabi, Yas Island is also home to
                                                     YasWaterworld Abu Dhabi, to joining the
                                                                                                          Guinness World Record breaking adventure hub
                                                     stories of superhero favorites andiconic
Parents wanting to bring additional children                                                              CLYMB™ Abu Dhabi, as well as outstanding
                                                     charactersat Warner Bros. World™ Abu Dhabi,
will be able to add a supplementary child to                                                              motorsports, an award-winning golf venue,
                                                     there is a wealth of fun and adventurefor the
their ticket for AED 310 for 2 Days 3 Parks                                                               world-class hospitality services, Yas Island is a
                                                     whole family to enjoy for a summer like no
Hopper Offer, for AED 325 for three Days 3                                                                destination like nowhere else.
                                                     other.

Turespaña has Introduced
a New Online Tool
Turespaña has launched a new feature within the TRAVEL SAFE microsite of the
official Spanish tourism portal, whereby international tourists who wish to come to
Spain can consult the travel restrictions due to COVID-19 in our country, as well as the
entry and exit requirements for their respective countries.

T
       RAVEL SAFE microsite has included             before, during and after the trip. The system        including Germany, Saudi Arabia, Argentina,
       an information system, permanently            is available in Spanish, English, French and         Australia, Belgium, Brazil, Bulgaria, Canada,
       updated on travel restrictions due            German.                                              South Korea, Czech Republic, Chile, China,
to COVID-19, which allows to consult the                                                                  Cyprus, Colombia, Costa Rica, Croatia,
                                                     The tourists who wish to visit Spain will be
information necessary to make any trip from 50                                                            Denmark, United Arab Emirates, Slovakia,
                                                     able to find out the exit requirements from
foreign countries to Spain.                                                                               Slovenia, the United States, Estonia, Finland,
                                                     their country of origin, entry requirements to
                                                                                                          France, Greece and Hungary. Countries,
The objective of this initiative is to help the      Spain, general measures that exist in Spain,
                                                                                                          namely, Ireland, India, Israel, Italy, Japan,
traveler to organize their trip to Spain in a more   as well as requirements to return to their
                                                                                                          Latvia, Lithuania, Luxembourg, Malta,
secure way with all the information available        country of origin. Detailed information on the
                                                                                                          Morocco, Mexico, Netherlands, Peru, Poland,
in relation to restrictions related to COVID-19,     specific measures in force in each autonomous
                                                                                                          Portugal, United Kingdom, Romania, Russia,
such as PCR tests, quarantines, as well as           community has also been made available.
                                                                                                          South Africa, Sweden, Switzerland and Turkey
other prevention measures and regulations
                                                     The information is related to fifty countries        have been added to this list lately.

June 2021                                                                                            trendy travel trade with food & shop                21
Aviation

India: 8 new Flying Training Academies
I
    ndia is set to get 8 new Flying Training            Attesting to the perseverance and                   bids for the same in November 2020. The
    Academies under the liberalised Flying            determination of the team of the Airports             award letters were issued on 31 May 2021
    Training Organisation (FTO) policy                Authority of India (AAI) is the fact that they        to winning bidders: Asia-Pacific, Jetserve,
of the Airports Authority of India (AAI).             successfully managed to finalise the bidding          Redbird, Samvardhane and Skynex. The
These academies will be set up at Belagavi,           process amid the challenging period caused            parameters set for prospective bidders
Jalgaon, Kalaburagi, Khajuraho and Lilabari.          due to the second wave of COVID-19. These             included familiarisation with aviation safety
The set-up of these 8 FTOs is aimed at                five airports have been carefully chosen since        aspects, regulatory mechanisms, experience in
making India a global flying training hub             they have minimal disruption due to weather           the field of training pilots on manned aircraft,
and to prevent the exodus of Indian cadets            issues and civil/ military air traffic. This          the availability of equipment, trainers,
to foreign FTOs. Additionally, these FTOs             initiative will help the Indian flying training       etc. To make FTOs attractive for bidders,
will also be designed to cater the flying             sector in becoming more self-sustaining under         AAI reduced the minimum annual rental
training requirements of cadets in India’s            the Atmannirbhar Bharat initiative.                   significantly to Rs.15 lacs. Furthermore, the
neighbouring countries.                                                                                     concept of airport royalty was scrapped to
                                                       Airports Authority of India had invited
                                                                                                            make these ventures business-friendly.

No-permission-No-Takeoff
M
          inistry of Civil Aviation has               approved green zone sites can be accessed             system for remotely piloted aircraft. Flying
          granted permission of “No-                  from the Digital Sky Platform.                        in these approved ‘green-zones’ will require
          Permission-No-Takeoff' (NPNT)                                                                     only intimation of the time and location of
                                                        As per DGCA, under “NPNT or ‘No
compliant drone operations at 166 additional                                                                the flights via the Digital Sky portal or the
                                                      Permission – No Take-off’ compliance,
green zones to facilitate, smoothen, and                                                                    app.
                                                      every Remotely Piloted Aircraft (except
promote drone operations in the country.
                                                      Nano) has to obtain valid permission through            Drone flights in the green zone sites shall
The approved sites allow drone usage up to
                                                      the Digital Sky platform before operating             be compliant with the Unmanned Aircraft
400 ft Above Ground Level (AGL). These
                                                      in India. The framework mandates users                System (UAS) Rules, 2021 dated 12th March
zones are in addition to the Sixty-Six green
                                                      to register on the online portal that acts as         2021 and other relevant orders/ guidelines
zone sites approved earlier. The list of the
                                                      the national unmanned traffic management              issued by the Ministry of Civil Aviation.

Passenger Traffic at Indian Airports
T
         he domestic passenger traffic which          air travel to recover back to
         witnessed a steady ramp up post              pre-Covid levels by FY2023
         resumption of airport operations from May    and the international sector by
25, 2020, reaching 64% of the previous year levels    FY2024.”
in February 2021 has again suffered a setback. As
                                                        The international traffic
per ICRA note, the spike in Covid-19 infections
                                                      remains limited to countries
towards March-end and April 2021 has resulted
                                                      with special flights under the
in several state governments implementing fresh
                                                      Vande Bharat Mission (VBM)
restrictions, resulting in marginalde-growth in
                                                      rescue operation flights
traffic in March 2021 (-0.7% M-o-M) compared to
                                                      and bilateral ‘Air Transport                          With the improvement in the operating margins
February 2021 (+1.4% M-o-M).The average daily
                                                      Bubble (ATB)’ agreements. Many countries like         and the consequent cash flows in FY2022, the
number of departing passengers during March
                                                      the US, the UK, Singapore, Kuwait, France,            interest coverage and DSCR are expected to
2021 stood at 2.49 lakh; and declined by 28%
                                                      Canada, Australia, Iran, Indonesia and the UAE,       improve to 1.3x and 1.1x respectively (as against
M-o-M in April 2021 to 1.79 lakh. There was a
                                                      which had ATB arrangements or under the VBM,          earlier estimates of 2.4x and 1.5x). Slow ramp
further dip of 56% during May 1, 2021 to May 16,
                                                      have temporarily banned flights from India, citing    up in traffic would affect the cash flows available
2021, compared to the average of April 2021.
                                                      the increasing coronavirus infections.                for debt servicing for airport operators adversely.
  Giving more insights, Mr. Shubham Jain,                                                                   However, the robust on-balance sheet liquidity of
                                                        The major growth drivers for the sectors in the
Senior Vice President, Corporate Ratings,                                                                   Rs. 5400 crore for the airports is strong to meet the
                                                      near term will critically hinge on the success of
ICRA, says“In addition to the passengers being                                                              debt obligations and support the sector in near-
                                                      mass vaccination, lifting of lockdown restrictions,
apprehensive for air travel, increase in infections                                                         term,”Mr. Jain added.
                                                      resumption of business travel and improvement in
forced many state governments to implement strict
                                                      leisure travel.
covid-19 restrictions during last two months onair
travel. The second wave of Covid-19 infections           “The operating income (OI) and
is likely to delay recovery in traffic.Thepassenger   operating profits for FY2022 are
traffic growth is now estimated at80%-85%             estimated to decline 12% and 40%
Y-o-Y in FY2022 as against our earlier projection     to Rs. 12,800 crore and Rs. 2560
of 130%-135% Y-o-Y. This is factoring in the          crore respectively, as compared to
assumption that majority of population (above         earlier estimates due to revision in
18+ years) will bevaccinated by December 2021,        traffic. However, on Y-o-Y basis, OI
in line with the GoI’s vaccination policy targets,    is estimated to increase by around
and impact of third wave (if any) to be minimal       50% withoperating margins of20%
due to mass vaccination. ICRA expects domestic        as against losses in previous year.

22       trendy travel trade with food & shop                                                                                                      June 2021
Aviation

Cathay Pacific: Annual Sustainable
Development Report 2020
Safety, Carbon Offsetting, Sustainability in operations and Biodiversity are
some focus areas in which the airline has achieved significant progress.

T                                                 Climate Change:
        he Cathay Pacific Group recently                                          The airline      and biodiversity loss. Going forward, Cathay
        released its 2020 Sustainable            made a commitment in 2020 to achieve              Pacific will continue to review its Sustainable
        Development Report that summarises       net zero carbon emissions by 2050, thus           Food Policy and work with the civil society to
the initiatives that were brought about by the   aligning the initiatives with both, the UN’s      prevent illegal wildlife trades.
pandemic including new safety measures and       Intergovernmental Panel on Climate Change          Conscious food distribution practices,
policies introduced to support its customers     (IPCC) and the Paris Agreement.While the          managing infrastructure, inflight waste
and employees through the global health          airline strategise its fleet planning by taking   management, minimal on-ground and aircraft
crisis. The report also points at the progress   delivery of ten new fuel-efficient aircrafts      emissions, digitalising systems to go paperless,
made in reducing carbon footprint, along         last year, it also continues to devise plans      reducing on-ground engine operations and
withmeasures taken to tackle operational         to meet its goals and strengthen its carbon       sustainable procurement are various other
sustainability matters.                          off-set solutions through its Fly Greener         measures taken by the airline to fuel its vision
  One of the key focal points for Cathay         programmealong with investing in Sustainable      of a greener and better tomorrow.
Pacific, as a leading airline, is to embrace     Aviation Fuel (SAF).
its responsibility to lead the charge towards
sustainable aviation and ensure future            Sustainability in Operations:
generations can experience the joy of travel.    Cathay Pacific aims to embed an
The Hong Kong based airline announced            environmentally responsible mind-set in
its commitmentto achieve net-zero carbon         its culture and sustainable practices across
emissions by 2050, becoming one of the first     operations. It has taken a holistic approach
Asian airline’s to establish a timeline for      to reduce waste and the consumption of
making carbon neutrality a reality.              natural resources by exploring alternative
                                                 materials. In 2020, the airline removed over
 Below are the key focus areas and progress      43 million pieces or 11% single –use plastic
made so far:                                     items and continues to work towards its target
                                                 of reducing single-use plastics usage by 50%
  Safety: The airline continues to put           from baseline by the end of 2022.
safety at the forefront for its employees,
                                                                                                         Mark Sutch, Regional General
customers and other stakeholders. In              Biodiversity:         The airline has                 Manager, Cathay Pacific’s - South
2020, the Cathay Pacific introduced              implemented policies that protect against legal         Asia, Middle East and Africa
Port Restart Process enabling the safe           animal trade and serve sustainable seafood
return of passengers and employeesalong          on-board.In 2020, the airline’s catering arm         While we wade through the detrimental
withimplementing a slew of COVID-                served over 58 tonnes of certified sustainable          impact of the pandemic, mitigating
related safety precautions forits passengers     seafood, representing around 55% of the                climate charge and finding solutions
and people. Going forward the airline            total volume of seafood purchased. Through            for sustainable aviation has also been
continues to focus on maintaining and            the airline’sSustainable Development Cargo           an imminent focus for the business. We
updating COVID-related safety measures           Carriage Policy, embargoes have been placed           endeavour to operate in a sustainable
to protect customers and people along with       on an increasing number of animals and               manner and incorporate multiple social
implementing stringent port restart process      wildlife products to restrict opportunities          and environment friendly practices into
ensuring the safety and compliance as ports      for their shipment and thus supporting                      all aspects of our business.
reopen.                                          movements aimed at stopping animal cruelty

 Uzbekistan Airways: PSA in India
Uzbeksitan Airways announces the appointment of Aeroprime as its PSA
(Passenger Sales Agent) for India.

A
         s per the agreement, Aeroprime is       with customers and clients within the key         Aeroprime’s specialised offering of localised
         responsible for the airlines’ sales,    strategic market of India.                        expertise and networks, which gels perfectly
         reservations, customer service and                                                        with the airlines’ philosophy and vision. The
                                                  Abhishek Goyal, Executive Director,
ticketing. The appointment was made as                                                             airline will be supported by international best
                                                 Aeroprime stated: “We are honoured to be
Uzbekistan Airways seeks to reinforce the                                                          practices of Aeroprime, to expand their market
                                                 working with Uzbekistan Airways in India.
brand awareness of the airline, as well as                                                         share and sales in India.”
                                                 Our appointment is a perfect reflection of
provide a proactive on-the-ground engagement

June 2021                                                                                    trendy travel trade with food & shop               23
Aviation

Realistic Outlook for the Aviation Sector
Following last week’s in-person Arabian Travel Market the Middle East’s
largest travel and tourism showcase, continued with the opening on 24 May
2021 of ATM Virtual.

U
        nder the same theme of ‘A new                                                                        equitable vaccine distribution, testing
        dawn for travel & tourism’,                                                                          regimes simplified and made cheaper,
        the three-day event, which was                                                                       all of this lends to the theory that by
specifically designed for those industry                                                                     the end of the year, we’ll be back in
professionals unable to attend the in-                                                                       business in some scale,” he said.
person ATM event, kickedoff this year
                                                                                                               Sir Tim then moved on to talk about
with Sir Tim Clark, President of Emirates,
                                                                                                             business travel and said: “Business
who gave a candid outlook about the
                                                                                                             travel will return in absolute terms,
recovery of the aviation industry.
                                                                                                             but segments will change. Airlines
 During a virtual conversation with top                                                                      will have to adapt to the changing
aviation consultant, John Strickland, who                                                                    nature of demand. An a la carte menu
conducted the interview from London,                                                                         for business class which allows you
Sir Tim initially gave his opinion on the                                                                    to pick and choose products at various
recovery timescale of the aviation sector.            On the latter point, Sir Tim explained                 price points that go with it, is a smart
                                                    that even though there is massive pent-         idea.”
  “The ideal situation is that the vaccine
programme beats the virus by Autumn                 up demand, there may well be inhibitors           When Strickland asked about the longer
of this year and we get some relief then            too. Some passengers might be nervous           outlook for aviation, Sir Tim ended on a
demand will come back at a staggering rate.         and worried about variant strains of the        defiant and positive note. “In the fullness of
Low cost (airlines) will benefit from intra-        Coronavirus, the situation in India he said     time it will all (Coronavirus) go away it will
European travel, the US domestic market,            is creating a ripple effect across the global   be history.”
China’s domestic market and international           economy.
                                                                                                     Elsewhere on the programme IATA’s
travel will (also) return in large numbers,”         Although airlines and airports had really      Director General Willie Walsh gave a
said Sir Tim.                                       worked hard to ‘sanitise’ how they managed      keynote interview, once again with John
  “But the problem (with this scenario)             passenger welfare, mitigating risk through      Strickland and explored the priority issues
will be twofold. The ability of airlines            their protocols, that alone would not be        on Willie Walsh’s agenda and talked about
to meet the demand when it comes and                enough.                                         how IATA needed to drive the engagement
two,the conditionality of country access             “It’s a question of how we navigate the        and consistency of approach to permit
requirements,” he added.                            next six months and if we do it right with      airlines to begin the process of recovery.

Etihad Airways and Saudia: Partnership
Etihad Airways, the national airline of the United Arab Emirates, and the
Kingdom of Saudi Arabia’s national flag carrier, SAUDIA, announced a new
reciprocal loyalty agreement, expanding on the existing codeshare deal
between the two airlines.

M
            embers of the Etihad Guest and          and tourism in their respective markets. It     Kingdom’s aviation and tourism sectors.”
            ALFURSAN programmes can now             complements Etihad’s existing codeshare
                                                                                                      The partners are also re-launching their
            earn and redeem miles on flights        agreement with SAUDIA and opens more
                                                                                                    codeshare cooperation beyond each other’s
across both carriers’ networks. Loyalty             destinations for Etihad Guest members to earn
                                                                                                    hubs. Under this extensive commercial
programme members from both airlines                and spend their miles through travel.”
                                                                                                    partnership,which has seen more than 110,000
will also be able to earnTier Miles and Tier
                                                     Khalid Al-Bassam, Chief Commercial             passenger journeys facilitated over the past
Segments, helping them progress to the next
                                                    Officer, SAUDIA, commented: “We are             two years, SAUDIA has added its ‘SV’ code
tier level faster. In addition, members will
                                                    pleased to strengthen our partnership with      to 15 destinations on the Etihad network
be able to earn miles on Etihad and SAUDIA
                                                    Etihad through this latest agreement, which     inSaudi Arabia, Asia, the US and Europe. In
codeshare flights.
                                                    further builds on ourshared history of          addition, Etihad has added its ‘EY’ code to
 Terry Daly, Executive Director Guest               successful collaboration. By offering our       SAUDIA destinations in the Kingdom and
Experience, Brand & Marketing, Etihad               guests more opportunities to earn miles         Pakistan. This facilitates growth and recovery
Airways, said: “As the aviation industry            we are bringing greater value, flexibility      for both airlines, provides greater choice,
begins to restart and guests return to the          and convenience to their travel experience,     convenience and flexibility for guests and
skies, this partnership strengthens the airlines’   which will help fuel growth in demand and       freight customers, and further strengthens the
commitment to growing inbound business              contribute to our goal of enhancing the         ties between the two nations.

24       trendy travel trade with food & shop                                                                                            June 2021
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