ALTOGETHER BETTER - Bayleys

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ALTOGETHER BETTER - Bayleys
COUNTRY

                       A LT O G E T H E R B E T T E R

          Residential / Commercial / Rural / Property Services
ALTOGETHER BETTER - Bayleys
A LT O G E T H E R B E T T E R

  BAYLEYS

                                 Property is one of the most fiercely competitive markets
                                 in New Zealand. That’s why we at Bayleys continue to work
                                 to rise above the competition. We pride ourselves on being
                                 better and doing our best to build on our hard-earned
                                 reputation every day.

                                 Ultimately, doing business comes down to relationships and
                                 results. Before you engage a company to sell your rural property,
                                 you need to trust that the people you’re dealing with have the
                                 tools and the ability to do the job successfully.

                                 This document explains why we believe Bayleys has earned that
                                 trust, and why you should consider utilising Bayleys to achieve
                                 the best possible outcome when selling your farm, specialty or
                                 lifestyle property.
ALTOGETHER BETTER - Bayleys
A LT O G E T H E R B E T T E R

Bayleys is proud to be
New Zealand’s largest full
service real estate agency.
With a presence in all major cities, provincial towns and
regions, we have an unmatched buying power with key
media, and a vast referral network – both of which help
                                                            ALL THE
to optimise sales opportunities for our clients.

The Bayleys Group

$11 billion
of property sold or leased

12,000
sales and leasing transactions completed

1,062
sales and leasing agents

$4 billion
property under management

1,800
employees

88
offices throughout New Zealand and the Pacific Islands

Bayleys Country

#1
rural real estate brand in New Zealand

115
salespeople

1,028
sales and leasing transactions

$1.44 billion
of property sold or leased

*For the period 1st April 2017 – 31st March 2018
ALTOGETHER BETTER - Bayleys
A LT O G E T H E R B E T T E R

OUR

                                 Bayleys’ specialist Country division was formed in
                                 1999, in response to our clients throughout New
                                 Zealand looking to sell or acquire rural property.
                                 Since then, Bayleys has become this country’s number one rural
                                 real estate brand, with our dedicated team of country salespeople
                                 selling more farmland in New Zealand than any other agency.

                                 Given Bayleys competitors have been entrenched in the market
                                 for decades, this represents unprecedented growth. This level of
                                 success can be attributed to the capability of the organisation and
                                 the quality of the specialist salespeople within the group.

                                 Our clients are at the core of everything we do so we’ve structured
                                 our Country business to provide solutions that achieve great
                                 results, whatever the challenge.

                                 We believe it’s important to have the knowledge and unique
                                 understanding of different rural property segments to ensure you
                                 get the best possible outcome. We have salespeople around the
                                 country who specialise in handling the sale of dairy, sheep and
                                 beef, cropping, stations, deer, viticulture, horticulture, forestry,
                                 high country and lifestyle properties.
ALTOGETHER BETTER - Bayleys
A LT O G E T H E R B E T T E R

OUR
                                 Your partnership with Bayleys sets
                                 us apart from the rest.
                                 Achieving a great result for our clients is at the forefront
                                 of everything we do. We have a genuine commitment to
                                 excellence that drives the four key non-negotiable principles
                                 which we conduct business by:

                                 Client focus

                                 • We are 100% focused on achieving the best result for you
                                 • We take the time to genuinely understand your goals and
                                    your expectations before tailor-making a working road map
                                    to best meet those goals
                                 • We provide a level of service that we would wish to
                                    receive ourselves
                                 Once a Bayleys customer, always a Bayleys customer.

                                 Innovation

                                 • Our introduction of new ideas and processes have shaped
                                    much of the real estate market in New Zealand today
                                 • Our pursuit of innovation is an ongoing effort - we will never
                                    stop searching for new and better ways to maximise the
                                    value of your property
                                 To be better you have to do better, in a better way.

                                 Collaboration

                                 • The salesperson you choose to handle your sale will be front
                                    and centre throughout the process, representing you and
                                    your needs, whilst drawing on the strength of the Bayleys
                                    team for reinforcement
                                 • They are in effect a team leader, with every salesperson in
                                    our network working tirelessly to find you a buyer
                                 More buyers = more competition = a stellar result.

                                 Accountability

                                 • We pride ourselves on delivering the most comprehensive
                                    and honest reporting in the market place - we give you
                                    regular, relevant and transparent market feedback so you
                                    can make an informed decision when it counts
                                 • We stand by our word and adhere stringently to industry
                                    protocols and Bayleys’ founding principles
                                 As a family run business, it is our name and reputation
                                 on the line.
ALTOGETHER BETTER - Bayleys
A LT O G E T H E R B E T T E R

OUR

The team that leads our Country division brings together vast
experience from the banking, management, valuation, finance, and
                                                                                                            National country manager     Northland                       Auckland
marketing sectors. This expertise and business acumen is combined
                                                                                                            Duncan Ross                  Tony Grindle                    Mike Bayley
with Bayleys’ family based values at the highest levels of the company,
and sets the tone for how we approach business on a day-to-day basis.
                                                                                                           +64 21 663 567
                                                                                                                                         +64 21 432 308                  +64 21 670 101
                                                                                                           duncan.ross@bayleys.co.nz
                                                                                                                                         tony.grindle@bayleys.co.nz      mike.bayley@bayleys.co.nz

South Auckland                        Waikato                             Bay of Plenty                    Taranaki                      Gisborne                        Hawke’s Bay and Wairarapa
Raymond Mountfort                     Mark Dawe                           Matt Clutterbuck                 Mark Monckton                 Simon Bousfield                 James MacPherson

+64 21 938 900                        +64 27 507 0861                     +64 21 304 363                   +64 21 724 833                +64 27 665 8778                 +64 21 488 018
raymond.mountfort@bayleys.co.nz       mark.dawe@bayleys.co.nz             matt.clutterbuck@bayleys.co.nz   mark.monckton@bayleys.co.nz   simon.bousfield@bayleys.co.nz   james.macpherson@bayleys.co.nz

Manawatu, Rangitikei and              Nelson                              Marlborough                      Canterbury                    Otago                           Southland
Horowhenua - Andrew Bonnor            Graeme Vining                       Glenn Dick                       Jock Fulton                   David Gubb                      Hayden McCallum

+64 27 941 7630                       +64 21 541 554                      +64 21 731 201                   +64 27 607 2555               +64 21 758 298                  +64 27 896 2644
andrew.bonnor@bayleys.co.nz           graeme.vining@bayleys.co.nz         glenn.dick@bayleys.co.nz         jock.fulton@bayleys.co.nz     david.gubb@bayleys.co.nz        hayden.mccallum@bayleys.co.nz
ALTOGETHER BETTER - Bayleys
A LT O G E T H E R B E T T E R

                                                All over the globe

                                                Since the 1980s, Bayleys has built connections and
                                                generated exposure overseas to open up a world of
                                                opportunities for our clients.
                                                New Zealand’s comparatively small population means
                                                that we have a limited domestic audience, so Bayleys
                                                looks to showcase property internationally through
                                                prominent platforms and events, and by nurturing
                                                beneficial relationships with high-profile foreign entities.
                                                Through our partnership with Knight Frank, Bayleys
                                                reaps the benefits of a globally-connected network
                                                spanning 60 markets. Our closest connections are to
                                                the Knight Frank Asia Pacific Group with 5,615 people in

                                 BUYERS
                                                more than 58 offices all working collaboratively to find
                                                the right buyer for your property.

                                 OTHERS CAN’T
                                                Knight Frank is a heritage brand that stands out
                                                because of its ability to provide thought leadership and
                                                personalised service. Knight Frank’s commitment to
                                                building long lasting relationships with its clients is in
                                                perfect synergy with our own.
                                                Our teams have the ability to derive insights and expertise
                                                from the Knight Frank pool of market-leading research
                                                and resources across global markets. Bayleys and Knight
                                                Frank are intricately connected on a personal level to
                                                ensure our clients receive the best experience possible.
                                                Together, Bayleys and Knight Frank have an unmatched
                                                ability to connect buyers and sellers on a global scale.

                                                15,020
                                                employees

                                                418 offices in

                                                60 markets
                                                US$725 million
                                                turnover (excluding the Americas)

                                                US$92 billion
                                                in transaction value

                                                73 million
                                                m² managed

                                                                               *2nd August 2017 - 31st August 2018
ALTOGETHER BETTER - Bayleys
A LT O G E T H E R B E T T E R

Behind every Bayleys                                            Country magazine
                                                                A pivotal asset of Bayleys’ unmatched service is our
                                                                                                                                                                                                                                       Training                                                             magazines, online news, national papers, radio and television.
                                                                                                                                                                                                                                                                                                            This exposure is priceless and ensures a consistent media

person… are more
                                                                Country magazine. It is New Zealand’s premier rural                                                                                                                                                                                         presence for the Bayleys brand and high profile coverage for
                                                                property marketing publication showcasing quality farms,                                                                                                               Our people are our most important asset and we are                   many of our clients properties.
                                                                horticulture, viticulture, forestry and lifestyle properties for                                                                                                       committed to supporting and encouraging their

Bayleys people.                                                 sale throughout New Zealand.
                                                                Since 1999 it has been the ‘go to guide’ for those serious
                                                                                                                                                                                                                                       professional evolution.
                                                                                                                                                                                                                                       To maximise every individual’s potential we invest heavily in
                                                                                                                                                                                                                                                                                                            Research

                                                                about purchasing rural property in New Zealand. Published                                                                                                              training, both in-house and in the field. The Bayleys Property
Bayleys Realty Group is the team supporting the team. Here      twice a year, Country magazine holds a unique position in                                                                                                              College (our in-house training facility) is an accredited training   Bayleys Research has consolidated its place as industry
the guardians of the Bayleys brand pursue innovation and        the market – it’s a proven way to get in front of the market                                                                                                           provider with the industry-governing Real Estate Authority           and market leaders, providing up-to-the-minute real estate
help our offices deliver world class services and stay one      and to tap into Bayleys’ extensive local, national and                                                                                                                                                                                      information and breaking property trends to an increasingly
                                                                                                                                                                                                                                       (REA) and offers a comprehensive portfolio of specialised
step ahead of the competition.                                  international databases.                                                                                                                                                                                                                    inquisitive public. The team is sought-after for its ability
                                                                                                                                                                                                                                       training and development programmes.
                                                                                                                                                                                                                                                                                                            to source and interpret comprehensive data in a way that
Marketing                                                                                                                                                                                                                                                                                                   is relevant, specialised and tailored to audiences across all
                                                                                                                                                                                                                                       Public relations                                                     corners of the market.

With a comprehensive marketing team featuring expertise
across digital, direct, social marketing, branding and                                                                                                                                                                                 As a key player in New Zealand’s real estate industry, we are        Auctions
sponsorship, our campaigns have the benefit of cutting-                                                                                                                                                                                often sought for an expert opinion and informed, authoritative
edge thinking in all areas.                                                                                                                                                                                                            viewpoint when the news media are reporting on the industry.
                                                                                                                                                                                                                                                                                                            The secret weapon in our vast sales armoury, our decorated
Plus, by being able to leverage the full scale of the largest                                                                                                                                                                          Beyond this, Bayleys proactively feeds property and                  auction team brings experience, knowledge and personality
full service agency in the country, we are able to exercise                                                                                                                                                                            business information to the media. Our in-house news and             when it comes time for the hammer to fall. Widely regarded
our buying power and give our clients the benefit of                                                                                                                                                                                   communications team generates a huge amount of editorial             as the best in the business, Bayleys auction team have
exclusive deals and cheaper rates negotiated through key         Rain, hail or…?                                                                   Farming smarter, not harder                                     FEATURING
                                                                                                                                                                                                                                       exposure in print, digital and broadcast media. These                been instrumental in the sale of billions of dollars worth of
                                                                                                                                                                                                                 140
                                                                                                                               FEATURING

media networks. This means that we find the right buyer,                                                                       81                                                                                                      thousands of centimetres of articles and minutes of airtime          property and continue to strive to achieve the best results
                                                                 Technology and vast data sources mean New Zealand farmers                         New Zealand farmers are experiencing the next wave
                                                                 will soon have forecasts tailored to their farming needs.                         of innovative technology breaking across the land.

                                                                 To market, to market                                                              The bees’ knees
                                                                 Lifestyle block owners producing the goods for discerning                         Beehives hit the sweet spot for lifestyle block owners with
                                                                 shoppers at farmers’ markets around the country.                                  the promise of a honey supply and pollination benefits.

not just the first buyer for your property.                                                                                                                                                                                            encompass all channels; local press, business resources, niche       for our clients in the auction room.
                                                                                                                             FARM, HORTICULTURE                                                                  FARM, HORTICULTURE
                                                                                                                                AND LIFESTYLE                                                                       AND LIFESTYLE
                                                                                                                             PROPERTIES FOR SALE                                                                 PROPERTIES FOR SALE

                                                                                                                                 ISSUE 1 – 2018                                                                     ISSUE 2 – 2017
ALTOGETHER BETTER - Bayleys
A LT O G E T H E R B E T T E R

CONNECTING WITH THE

                                                                                                         138                     62                            7
Communities are the lifeblood of        As elite sponsors of Make-A-Wish New Zealand, the Bayleys
                                        Foundation is proud to be helping make wishes come true.
New Zealand and at Bayleys we are       We’re privileged to assist with funding more than 200 wishes
strong supporters of many community     each year. It’s a great honour to support Make-A-Wish in
                                        alleviating the suffering of young people afflicted with life
organisations, schools, sports teams    threatening medical conditions.
                                                                                                         sports teams and   community organisations       business industry
                                                                                                           organisations         and events                organisations
and events across the country. It’s a   In 2017, we raised more than half a million dollars in support
big part of our culture and values -    of Make-A-Wish, as well as spending hundreds of hours

                                                                                                          56                      51                         17
                                        supporting the communities that support us.
it’s what we do!

                                                                                                             charities              schools           art and music programmes
ALTOGETHER BETTER - Bayleys
BETTER CONNECTED
A LT O G E T H E R B E T T E R

SOME THINGS WILL NEVER
                                                                                                                                    Kerikeri
                                                                                                                                                                    Paihia
                                                                                                                                                                       Whangarei/Bream Bay
                                                                                                                                    Dargaville
                                                                                                                                                                                  Warkworth/Matakana/Omaha
                                                                                                                                     Mangawhai
                                                                                                                                                                                      Wellsford
                                                                                                                                                                                    Orewa/Whangaparaoa
                                                                                                                                          Whitianga
                                                                                                                                                                                                    Auckland (25)
                                                                                                                                                                                        Thames
                                                                                                                                                                                    Hamilton
                                                                                                                                   Cambridge
                                                                                                                                                                                                         Tauranga
                                                                                                                                                      Matamata
                                                                                                                                                                                                        Mt Maunganui
                                                                                                                                                         Rotorua
                                                                                                                                                          Taupo                                           Gisborne
                                                                                                                                                   Turangi
                                                                                                                                  New Plymouth                                                   Ruapehu
                                                                                                                                                                                                    Napier
                                                                                                                                         Whanganui                                                  Havelock North
                                                                                                                    Feilding
                                                                                                                                                                                                    Waipukurau
                                                                                                                               Palmerston North
                                                                                                                                                                                             Pahiatua

                                                                                                                               Nelson                         Kapiti                            Masterton
                                                                                                                                                                                                             Greytown
                                                                                                                              Motueka                                             Picton
                                                                                                                                                                                                         Upper Hutt
                                                                                                                            Richmond                                                       Wellington

                                                                                                                                                                         Marlborough
                                                                                                                                                                    Kaikoura
                                                                                                                                                                   Hanmer Springs

                                                                                                                                                                 Merivale/Fendalton/Prestons
                                                                                                                 Rangiora
                                                                                                                                                                   Christchurch
                                                                                                                                                                                    Ferrymead
                                                                                                                                                          Ashburton Darfield

                                                                                                                                                     Timaru
                                                                                                    Wanaka
                                                                                                   Frankton
                                                                                                                                               Queenstown
                                                                                                                                                              Cromwell                                     Fiji
                                                                                                                                               Dunedin
                                                                                                                                                                         Nadi
                                                                                                                                        Gore

                                                                                                Invercargill                                                                                                      Suva

                                                                                           Kerikeri                 +64   9   407 9221            Remuera                         +64   9 520 8888            Upper Hutt       +64 4 568 6044
                                                                                           Paihia                   +64   9   402 8088            Sandringham                     +64   9 815 3790            Wellington
                                                                                           Whangarei                +64   9   470 0960            St Heliers                      +64   9 575 0760            C&I              +64   4 499 6022
                                                                                           Bream Bay                +64   9   432 7125            Takapuna                        +64   9 489 1999            Residential      +64   4 499 6044
                                                                                           Dargaville               +64   9   470 0960            Titirangi                       +64   9 817 0101            Motueka          +64   3 528 5242
                                                                                           Mangawhai                +64   9   431 5415            Waiheke Island                  +64   9 372 0005            Nelson           +64   3 546 9455
                                                                                           Wellsford                +64   9   423 9010            Westgate                        +64   9 831 0399            Richmond         +64   3 544 5488
                                                                                           Warkworth                +64   9   425 7640            Whitianga                       +64   7 866 0098            Picton           +64   3 573 6841
                                                                                           Matakana                 +64   9   425 7640            Thames                          +64   7 869 0632            Marlborough      +64   3 578 7700
                                                                                           Omaha                    +64   9   422 7441            Hamilton                        +64   7 834 3232            Kaikoura         +64   3 319 7049
                                                                                           Orewa                    +64   9   426 5911            Cambridge                       +64   7 823 1540            Hanmer Springs   +64   3 315 7717
                                                                                           Whangaparaoa             +64   9   428 0600            Matamata                        +64   7 888 8850            Rangiora         +64   3 311 8020
                                                                                           Auckland                                               Tauranga                        +64   7 578 2118            Prestons         +64   3 595 0709
                                                                                           Albany                   +64   9   414 0950            Mt Maunganui                    +64   7 572 1580            Fendalton        +64   3 375 4700
                                                                                           Auckland Central         +64   9   309 6020            Rotorua                         +64   7 349 3210            Christchurch     +64   3 375 4700
                                                                                           Devonport                +64   9   487 0702            Taupo                           +64   7 376 0099            Merivale         +64   3 929 0272
                                                                                           Ellerslie                +64   9   525 1773            Turangi                         +64   7 386 8686            Ferrymead        +64   3 595 2844
                                                                                           Howick                   +64   9   535 5480            Ruapehu                         +64   6 385 0170            Darfield         +64   3 975 4559
                                                                                           Kumeu                    +64   9   412 9891            New Plymouth                    +64   6 759 0415            Ashburton        +64   3 307 7377
Right from Bayleys’ formative days, there has been an innate                               Long Bay                 +64   9   487 0630            Gisborne                        +64   6 868 5188            Timaru           +64   3 687 1227
determination to be market leaders and innovators, not followers.                          Mairangi Bay             +64   9   477 0200            Napier                          +64   6 834 4080            Wanaka           +64   3 443 5330
                                                                                           Manukau C&I              +64   9   273 6666            Havelock North                  +64   6 872 9300            Queenstown       +64   3 450 0200
To deliver services which are extraordinary rather than ordinary. To attain results that   Manukau Residential      +64   9   534 5189            Waipukurau                      +64   6 858 5500            Cromwell         +64   3 445 3458
exceed expectations, not just meet them.                                                   Mt Albert                +64   9   846 9184            Whanganui                       +64   6 348 0573            Frankton         +64   3 441 4100
                                                                                           Mt Eden                  +64   9   631 1888            Feilding                        +64   6 323 0333            Southland        +64   3 213 1387
Bayleys people operate within a family-founded environment which demands integrity,        North Shore C&I          +64   9   489 0999            Palmerston North                +64   6 357 4989            Gore             +64   3 208 1040
excellence and results; the very same qualities our clients expect.                        Papakura                 +64   9   298 2525            Pahiatua                        +64   6 376 7318            Dunedin          +64   3 477 3370
                                                                                           One Tree Hill            +64   9   624 3900            Masterton                       +64   6 377 0622            Fiji
In today’s changing world where business relationships and deals are evolving from         Ponsonby                 +64   9   375 8494            Greytown                        +64   6 304 8223            Nadi             +67 9 675 0420
communication platforms unheard of 40 years ago when Bayleys first began, the              Pukekohe                 +64   9   238 5313            Kapiti                          +64   4 298 1635            Suva             +67 9 330 2268
company continues to innovate, to excel, to lead, to deliver.
Whatever your rural property needs, with Bayleys Country it’s made possible.                                                                                     0800 BAYLEYS | bayleys.co.nz/rural
*Awarded to Bayleys Realty Group, Auckland

bayleys.co.nz/rural
  LICENSED UNDER THE REA ACT 2008
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