Retail Advertising Rates - herald-tribune media group
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Retail Advertising Rates
herald-tribune media group
Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice) 1
Reach nearly 300,000 adults each week
with Herald-Tribune media!
The Herald-Tribune Media Group
is the primary source of news and information
in one of America’s wealthiest metro markets.
With more than 700,000 people, Sarasota/Bradenton/Venice is Florida’s fifth largest market. It is the
wealthiest of the state’s Top 10 markets and one of the 20 wealthiest major markets in the country.*
It also is the nation’s oldest major metro market, but in the last five years, it has added children
faster than retirees.
The way to capture this dynamic, lucrative market is with the Herald-Tribune Media Group. Herald-
Tribune media reach three out of four adults between Tampa Bay and Charlotte Harbor.
• T he Herald-Tribune, our daily newspaper, has a circulation of 65,490 daily and 84,851 Sunday,
more than all other newspapers in the market combined.
• In peak season your ad is delivered to more than 92,000 readers daily and more than 120,000
on Sunday.
• HeraldTribune.com, our Internet site, attracts 900,000 unique visitors a month,
and generates more than 7.2 million page views, making it the market’s most popular local
media Internet site.
In print or online, the Herald-Tribune Media Group lets you own one of the finest markets in Florida.
Sources: Scarborough Research 2014; Alliance for Audited Media 2013: Omniture 2014
*Markets of 500,000 people or more.
2 Rates may also be viewed at HeraldTribuneMediaSource.com
MANATEE COUNTY
75
275
34219
301 Parrish
41
34221 75
34217 Palmetto
34209 34222
Anna 34212
Manatee Ave.
Maria 34205 64
Island
Bradenton 41 34208 64
Cortez Rd.
26th St. W.
34215 34211
34210 70
301 34203
34207
34243 34202 70
Tallevast Rd.
41 34201
Lakewood Ranch
Lockwood Ridge
University Pky. 34251
Longboat Key SARASOTA COUNTY
34234
Sarasota
34228 34235 75
34240
17th St.
34236 34237 780
Fruitville Rd.
34232
St. Armands Key 34239
70
Lido Key Bee Ridge Rd.
41
Beneva Rd.
34233
34242 34231
Siesta Key Clark Rd.
34238 72
75
Gulf of Osprey
34241
Mexico
34229
72
41 681
Blackburn Pt. Rd.
34275
Laurel
Laurel Rd.
Nokomis
Casey Key North Port
Venice Ave. 34286
75
Jacaranda Blvd.
Venice 34292 34291
Toledo Blade Blvd.
34289
34285
Center Rd. lvd.
ter B
34287
Sum
41 34288
34293
777
CHARLOTTE COUNTY
776 El Jobean
33953 776
34223
Sarasota/
Bradenton/ 776
Englewood
Manasota Key
Venice Market 775
34224
Rotonda
33981
33947
771
Cape Haze
Circulation by Advertising Zones 33946
Annual Average Peak Season
Daily Sunday Daily Sunday
Manatee 13,702 16,396 17,201 22,189 Boca Grande
Sarasota 31,961 38,696 43,065 54,822 33921
Venice / South 20,451 25,037 30,322 39,402 Scale In Miles
Total Circulation 65,490 84,851 92,255 120,267
0 5 10
Source: Alliance for Audited Media for 52 weeks ending 12/31/13, Herald-Tribune internal reporting.
Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice) 3
Full Run ad sizes And Rates
DOMINANCE
Full Page 3/4 Page 2/3 Page Tall 2/3 Page vert. 2/3 Page HorZ.
6 col. x 21" 6 col. x 15.75" 5 col. x 17.5" 4 col. x 21" 6 col. x 14"
Full Run Full Run Full Run Full Run Full Run
Mon-Wed $10,866.40 $8,981.28 $9,450.00 $8,173.87 $8,173.87
Thurs-Sat $11,757.31 $9,699.78 $10,206.00 $8,827.78 $8,827.78
Sunday $13,281.41 $10,957.16 $11,529.00 $9,972.12 $9,972.12
Ad Units > 1/2 page
DOMINANCE ad units are designed for advertisers seeking maximum visibility within the newspaper and on the page.
These units are ideal for announcing unique events, reinforcing marketplace status or driving maximum response in a short time.
Be sure your ad copy is well organized and easy to follow.
For best results, DOMINANCE ad units should run 2 - 3 times in a 7-day period.
Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings
identity
1/2 vertical 1/2 Tall 1/2 horizontal 2/5 Page
3 col. x 21" 4 col. x 15.75" 6 col. x 10.5" 4 col. x 14"
Full Run Full Run Full Run Full Run
Mon-Wed $6,368.54 $6,368.54 $6,368.54 $5,721.41
Thurs-Sat $6,878.03 $6,878.03 $6,878.03 $6,179.12
Sunday $7,769.62 $7,769.62 $7,769.62 $6,980.12
Ad Units >1/4 -
Impression
Ad Units
1/8 -1/4 page
IMPRESSION ad units are
designed for advertisers
seeking to optimize reach
and frequency.
These units are ideal for
building and maintaining
1/4 vertical 1/4 horizontal 1/5 Page 1/6 vertical awareness.
3 col. x 10.5" 4 col. x 7" 3 col. x 8.75" 3 col. x 7"
Full Run Full Run Full Run Full Run These units provide sufficient
Mon-Wed $3,303.34 $2,942.35 $2,761.29 $2,215.84 space for a complete message
Thurs-Sat $3,567.61 $3,177.74 $2,982.19 $2,393.10 at low cost for consistent
Sunday $4,030.08 $3,589.67 $3,368.77 $2,703.32 response.
For best results, IMPRESSION
ad units should run 3 - 5 times
in a 7-day period.
Suggested for: Image
Branding; Small Business;
Health Care
1/6 horizontal 1/6 Banner 1/7 Page 1/8 Page
4 col. x 5.25" 6 col. x 3.5" 2 col. x 8.75" 3 col. x 5.25"
Full Run Full Run Full Run Full Run
Mon-Wed $2,215.84 $2,215.84 $1,848.42 $1,665.28
Thurs-Sat $2,393.10 $2,393.10 $1,996.29 $1,798.50
Sunday $2,703.32 $2,703.32 $2,255.07 $2,031.64
Awareness
Small Ad Units
AWARENESS ad units
are designed for advertisers
seeking to maximize
long-term awareness
and reach.
These units are ideal for
businesses where top-of-mind
eight six vertical six horizontal four awareness is critical in a short
2 col. x 7" 2 col. x 5.25" 3 col. x 3.5" 2 col. x 3.5" decision-making period.
Full Run Full Run Full Run Full Run The abbreviated ad content
Mon-Wed $1,481.76 $1,112.45 $1,112.45 $741.64 allows limited copy changes
Thurs-Sat $1,600.30 $1,201.45 $1,201.45 $800.97
Sunday $1,807.75 $1,357.19 $1,357.19 $904.80
and is designed to create a
compelling call to action.
For best results, AWARENESS
ad units should run 4 - 7 times
in a 7-day period.
Suggested for: Repair &
Service; Restaurants; Notices
three two vertical two Horizontal one
1 col. x 5.25" 1 col. x 3.5" 2 col. x 1.75" 1 col. x 1.75"
Full Run Full Run Full Run Full Run
Mon-Wed $556.79 $371.20 $371.20 $185.60
Thurs-Sat $601.34 $400.89 $400.89 $200.45
Sunday $679.29 $452.86 $452.86 $226.43
Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice) 5
Rates for Determine your annual
non-modular ad sizes spending level
Commitment % Discount
Rates listed are non-contract, per column inch. Level off Base Rate
$1,000 10.00%
Full Run Sarasota Venice/South Manatee
$1,200 10.75%
Mon-Wed 108.00 72.36 28.08 6.48
$1,500 11.50%
Thurs-Sat 116.64 78.15 30.33 7.00 $1,750 12.25%
$2,100 13.00%
Sunday 131.76 88.28 34.26 7.91
$2,500 13.75%
$3,000 14.50%
$3,600 15.25%
$4,500 16.00%
modular ad sizes $5,500 16.75%
The Herald-Tribune employs modular ad sizing, with logical page $6,500 17.50%
portions, such as full, half, quarter, eighth, etc. $7,500 18.25%
$9,000 19.00%
Discounts encourage you to take advantage of our design and $11,000 19.75%
are reflected in pricing shown on pages 4, 5 and 9.
$13,000 20.50%
$15,500 21.25%
$18,500 22.00%
$22,500 22.75%
$27,000 23.50%
$32,000 24.25%
Calculate Your Options $39,000 25.00%
A. Base rate $______________ $47,000 25.75%
(from charts on pages 4 and 5) $56,000 26.50%
$67,000 27.25%
$80,000 28.00%
B. Annual discount ______% – $______________ $100,000 28.75%
(from chart, on right) $115,000 29.50%
$140,000 30.25%
$165,000 31.00%
Subtotal $______________ $200,000 31.75%
$250,000 32.50%
$300,000 33.25%
C. Frequency discount _____% – $______________ $350,000 34.00%
(from chart, bottom right) (Deduct from Subtotal) $450,000 34.75%
$500,000 35.50%
D. Color + $______________
(Color is charged at 10%
of your base rate (A.), per day.
Minimum charge is $150.
Frequency Discounts
Limited availability.) An advertiser who publishes two or more ads within a 7-day
period will receive the following discount off of each ad.
To qualify, ads must be scheduled on the same order with no
Total for one ad $______________ size, copy or zone changes.
Frequency % Discount
1x 0%
2x 20%
3x 25%
4x 30%
5x 35%
6x 40%
7x 45%
6 Rates may also be viewed at HeraldTribuneMediaSource.com
Color Rates Special Days/Pages/Features
Due to high demand for color, availability may be limited and Sunday. . . . . . . . . . . . . . . . Comics, Real Estate, Arts, Parade Magazine
subject to press capacity. Minimum charge is $150. Color is
charged at 10% of base rate, per day. Monday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Business Weekly
All standard colors and blends shown in the Newspaper Tuesday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Health+Fitness
Association of America (NAA), Ad-Litho Guide, Ad Pro, Ad/Flex
ROP Newspaper Color Ink Book, Vol. 8, are available. Other colors Wednesday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Food & Wine
subject to additional charges. No minimum size for color ads.
See “Specifications” on page 12 for color printing guidelines. Thursday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ticket
Friday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . at home
Saturday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Real Estate
Closing Times / Deadlines
Display Advertising*
Advertisement Space Copy Due Copy Due
Publishes Deadline Show Proof No Proof & Electronic
Monday Friday 10 am Thursday noon Friday noon
Business Weekly Thursday noon Thursday noon Thursday noon
Tuesday Friday noon Thursday noon Friday noon
Health+Fitness Friday noon Thursday noon Friday noon
Wednesday Monday noon Friday noon Monday noon
Food & Wine Monday noon Friday noon Monday noon
H-T Select Thursday 5 pm Thursday noon Friday noon
Thursday Monday 4 pm Monday noon Tuesday noon
Ticket Monday 4 pm Monday noon Tuesday noon
Friday Tuesday 4 pm Tuesday noon Wednesday noon
at home Tuesday 4 pm Tuesday noon Wednesday noon
Saturday Thursday 10 am Wednesday noon Thursday noon
Real Estate Tuesday 4 pm Tuesday noon Wednesday noon
Sunday Thursday noon Wednesday noon Thursday noon
Real Estate Wednesday 4 pm Tuesday noon Wednesday noon
Yes! Monday 10 am Monday noon Tuesday noon
Comics 16 days prior 16 days prior 16 days prior
*Holiday Deadlines will be advanced by one or more days.
Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice) 7
Weekly tabloids
at home Health+Fitness
Published every Friday. For the most discriminating customers Published every Tuesday. Target active and health-conscious
engaged in home fashions, outdoor living and gardening. consumers reading about health, fitness and nutrition.
Business Weekly Saturday Real Estate
Published every Monday. Promote your products Published every Saturday. Your weekly Saturday walk-through for
and services to readers interested in local business, banking, everyone involved in today’s local market. Homes for sale, rentals,
real estate, stocks and technology. financing and neighborhood trends.
Food & Wine Ticket
Published every Wednesday. From dining out to eating in, Published every Thursday. Your weekly guide to local
readers are affluent food and wine lovers. entertainment, movies and restaurants. Also distributed in high
traffic locations, therefore available every day of the week.
8 Rates may also be viewed at HeraldTribuneMediaSource.com
Tabloid ad sizes And Rates
These units are used for all tabloid newspaper sections shown below.
Frequency discounts available, contact your Herald-Tribune Media Group marketing consultant.
Add $75.00 per day for process color.
Full Page 1/2 Page Horizontal 1/2 Page Vertical
4 col. x 9.762" 4 col. x 4.812" 2 col. x 9.762"
at home $1,099.00 $659.00 $659.00
Business Weekly $1,099.00 $659.00 $659.00
Food & Wine $1,099.00 $659.00 $659.00
Health & Fitness $1,099.00 $659.00 $659.00
Saturday Real Estate $1,099.00 $659.00 $659.00
Ticket $1,599.00 $839.00 $839.00
1/4 Page 1/8 Page Horizontal
2 col. x 4.812" 2 col. x 2.312"
at home $399.00 $229.00
Business Weekly $399.00 $229.00
Food & Wine $399.00 $229.00
Health & Fitness $399.00 $229.00
Saturday Real Estate $399.00 $229.00
Ticket $469.00 $269.00
1/8 Page Vertical 1/16 Page
1 col. x 4.812" 1 col. x 2.312"
at home $229.00 $139.00
Business Weekly $229.00 $139.00
Food & Wine $229.00 $139.00
Health & Fitness $229.00 $139.00
Saturday Real Estate $229.00 $139.00
Ticket $269.00 $149.00
Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice) 9
Magazines
Better Living
January 2013 betterliving.com
It’s
never
too late
Cultivating relationships
later in life
+ADMIT IT BOOMERS: WHE
YOU’RE OLD SHOU N
TAKE
LD YO
SOCI
U
SECURI AL
+ MYTHS ABOUT
FLU SHOTS
+ GIVE YOUR TY?
PC A FACELIFT
2014|2015 S E R V I N G O U R C O M M U N I T Y S I N C E 19 9 1
Physician
Guide
YOUR ORIGINAL RESOURCE
FOR MEDICAL PROVIDERS
AND SERVICES
SARASOTA AND MANATEE COUNTIES
Better Living Hurricane Guide
Published quarterly, Better Living is dedicated to active seniors Published at the start of Hurricane season, the annual guide to
making the most of Gulf Coast living. surviving severe weather on the Gulf Coast.
Dining Guide Physician Guide
Published three times each year, Dining Guide features Published in September, this annual supplement serves as the
articles covering restaurant trends and talents that define premiere physician reference guide enhanced by an online
our area’s cuisine. edition that includes hot links to physicians’ websites.
Golf & Leisure Style
The area’s premier annual golf publication. Golf & Leisure Style is delivered on the first Sunday of each month to the finest
provides listings to help golfers make informed decisions on neighborhoods in the market as well as to select retail shops and
where to play their next round and articles that explore some of newsstands. Online at HeraldTribune.com/Style.
the newest golfing trends.
Ticket+
Gulf Coast Welcome Ticket+ touts area hot spots, attractions and destinations …
Gulf Coast Welcome is an annual guide to the Sarasota/ a must-see pub to reach thousands of visitors to the Sarasota/
Bradenton/Venice area designed for newcomers. Distributed Bradenton/Venice area.
year round and mailed monthly to new residents.
10 Rates may also be viewed at HeraldTribuneMediaSource.comComics Front-page banners
Impact your customers from the front page of the
Flysheet Inside (2 pages) $3,495 Herald-Tribune.
Spadea Outside (2 pages) $3,995
Deadline 15 business days prior to insertion date for space and copy. Size 6 col. x 2"
Frequency discounts available. Contract required.
A Section 52x 26x 13x
Special Rates Sunday $1,200 $1,440 $1,560
Monday-Wednesday $800 $960 $1,040
Position Pages Thursday-Saturday $1,000 $1,200 $1,300
Section requests will be accepted on an availability basis only
and cannot be guaranteed. All zoned advertising will appear in B Section 52x 26x 13x
the local section. Position requests for specific pages or page Sunday $1,000 $1,200 $1,300
locations will be accepted on a premium basis only (see below). Monday-Wednesday $600 $720 $780
Consecutive multi-week agreements supercede single insertion
Thursday-Saturday $800 $960 $1,040
reservations.
Page Limitations Above Contract Rate
1A 6 x 2" See chart on right
2A 3 x 10.5" Only 10%
3A 6 x 10.5" or 3 x 10.5" 10%
OP-ED 3 x 10" Only 10%
Weather 6 x 10.5" Only 25%
(Color 50% off)
1B 6 x 2" See chart on right
Nonprofit Rate
Government agencies, chambers of commerce and other
nonprofit organizations may enjoy additional discounts in select
products. Documentation of 501(c)3 status required.
Political Rate
Local candidates for office and politicial organizations will be
granted 25% off open modular space rates for Main or Local
news sections. Color and tabloid rates are not discounted.
For state and national political rates, see National
& State Rate Card.
Holiday Rates
Sunday advertising rates and added home delivery distribution
apply for the following holidays: New Year’s Day, Memorial Day,
Fourth of July, Labor Day, Thanksgiving Day and Christmas Day.
Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice) 11Mechanical measurements Complete Ad Submission
n Complete ads are accepted in Adobe Acrobat PDF file format.
These are the column widths for all standard newspaper
sections. Includes Main News, Local, Sports and more. n All fonts must be embedded in the PDF.
n Process color ads must be CMYK. Photos and graphics must
Column Widths ROP be converted to CMYK prior to embedding in the PDF.
1 1.542" Embedded RGB photos and graphics are not acceptable.
2 3.233" n Complete ads must be submitted with a composite proof.
3 4.924" Element Ad Submission
4 6.617" n Include the document from the page layout program and all
5 8.308" linked photos and graphics.
6 10" n Collect screen and printer font files. Logos and imported EPS
art may contain fonts that might not be collected from within
Double Truck 20.75"
the page layout program.
Full Page Depth 20.75" n All page layout programs and artwork must be supported
by our current software applications which are periodically
updated.
These are the column widths for all tabloid newspaper sections. InDesign CS5.5 - ver. 7.5
Includes Business Weekly, Health + Fitness, Food & Wine, Ticket, Adobe Illustrator CS5 - ver. 15.1.0
at home and Real Estate.
Adobe Photoshop CS5 Extended - ver. 13.1x64
Column Widths Tabloid Acrobat X - ver. 10.1.5
1 2.396" n Do not supply elements in compression programs like Stuffit.
2 4.931" n Supply only elements for a specific publication date on media.
3 NA n Element ads must be submitted with a composite proof.
4 10" n Art requiring separation/scanning must be original prints,
slides or transparencies. Do not submit prescreened art.
Double Truck 21"
n All spot and/or PMS colors must be converted and saved for
Full Page Depth 9.762"
process CMYK output. (Note: “Process Separation” box must
be checked on all custom colors).
These are the column widths for all quarterfold sections. Original Photo/Artwork Resolutions
Includes Dining Guide, Gulf Coast Welcome. n Resolution specifications are for art used at actual size (100%)
in page layout program. Scaling art in layout programs affects
Column Widths Quarterfold output resolution. Example: 300 dpi image enlarged 400%
1 2.396" within layout program actually has output resolution of 72 dpi.
2 4.931" n Do not select “Resample Image” when changing resolution
under “Image Size” in Photoshop. Resampling does NOT
Double Truck 11" increase the quality of the image.
Full Page Depth 9.762" n Non-glossy products are 180 dpi at 90 line output screen.
n Glossy products are 300 dpi at 133 line output screen.
n Line art resolution must be 1,000 dpi.
n Photos must be saved as EPS or TIFF, in GRAYSCALE or CMYK.
Photo Toning Specifications
– Non-Glossy Products
Specifications n Allow for a 30% dot gain in the mid-tone regions.
n Maximum color saturation is 240%
Electronic Prepress
n Printing Inks Setup in Photoshop must be set at “
nA dvertisements are accepted in digital Macintosh format.
SWOP (Newsprint).” Found under “File: Preferences:
nA ds must be submitted by ad deadline. Printing Inks Setup.”
n Call
your marketing consultant about electronic ad
submission. Photo Toning Specifications
– Glossy Products
Equipment n Allow for a 20% dot gain in the midtone regions.
Submit your digital ads on one of the following media: n Maximum color saturation is 280%
CD ROM n Printing Inks Setup in Photoshop must be set at “SWOP
USB Flash Drive (Coated).” Found under “File: Preferences: Printing Inks Setup.”
12 Rates may also be viewed at HeraldTribuneMediaSource.comContract & Copy Regulations Commission
The forwarding of an order or advertising copy by the advertiser
& Terms of Payment
or its agent to the Publisher for publication shall be considered Local ROP and Classified rates are noncommissionable (net).
an unqualified acceptance of all the rates, terms and conditions
under which the advertising is at the time being sold by the To be considered a local retailer, advertiser must have permanent
Publisher. The Publisher shall have the right to correctly classify, retail outlet(s) in the eight-county marketplace of Sarasota,
edit or reject any advertisement. Manatee, Charlotte, DeSoto, Lee, Pasco, Pinellas or Hillsborough
counties; and advertised merchandise must be available at those
Annual contracts are effective for 12 months from the first day of local outlets. Retailers who sell directly to the public and have
the month in which they are signed. permanent retail outlet(s) within the state of Florida, but outside
Any advertiser failing to meet the level contracted for, herewith the above eight-county area will earn the State rates listed in the
for the period specified, will be billed the difference between the prevailing General Rate Card.
rate granted and the rate that should have applied during the
term of the agreement. All rates are net cash with order unless credit has been approved
by the Publisher. Where credit has been extended, invoices are
Any advertising rate adjustment will be affected by giving 30
payable by terms stipulated on the invoice statement. Publisher
days written notice to contract advertisers. Upon notice, the
will invoice advertiser on a monthly or cash basis depending on
advertiser has the option to accept the rate adjustment or
financial condition and known credit data. Accounts more than
terminate the contract without penalty.
30 days past due shall bear interest at the rate of 1.5% per month
The advertiser and advertising agency are jointly and severally (18% per annum).
responsible for the content of all advertisements published at
the request of it or its agent, and shall indemnify, defend and All rates on this card will be subject to the addition of any local,
hold harmless the Publisher from any claim or lawsuit arising out state or federal tax, if imposed.
of the advertisements.
The Publisher accepts no liability for its failure, for any cause, to Claims for errors in billing must be made within 30 days of
insert an advertisement. The Publisher accepts no liability for an invoice; otherwise, such claims will not be considered.
error in an advertisement for which it may be responsible, except
for the cost of the space occupied by the error. In order to qualify Electronic Tearsheets
for allowances, claims for errors must be made within thirty days Electronic tearsheets are available for each display advertisement.
from the date of invoice. Credit for errors is allowed only for the Electronic tearsheets are not provided for classified in-column
first insertion. advertising.
Advertising placed on a no proof basis, including advertising
To sign up, please email the Account Name, Account Number,
submitted after deadline, is published at the advertiser’s risk.
Contact Name, Contact Phone Number and Contact Email
Copy in such ads cannot be changed. No allowances or make-
Address to etears@heraldtribune.com.
goods will be given for ads submitted on a no proof basis.
We will email you a confirmation, your password and easy to
Every effort will be made to afford an advertising position follow instructions.
desired, however, under no circumstances is position guaranteed
and advertising must be paid for regardless of position.
Advertising which simulates editorial or news material must be
labeled prominently as advertisement in 10 point type over
every two columns and may not be set in Herald-Tribune news
text typefaces.
Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice) 13Preprinted inserts
Full Run Rates Zone Run Rates
Cost per thousand Cost per thousand
Frequency Frequency
Size 1 12 24 36 48 72 84 Size 1 12 24 36 48 72 84
Single Sheet $34 $33 $32 $31 $30 $29 $28 Single Sheet $36 $35 $34 $33 $32 $31 $30
4 tab 49 47 46 44 43 41 38 4 tab 51 49 48 46 45 43 40
8 tab 58 57 56 55 50 49 48 8 tab 60 59 58 57 52 51 50
12 tab 60 59 58 57 55 54 50 12 tab 62 61 60 59 57 56 52
16 tab 65 64 62 61 59 58 57 16 tab 67 66 64 63 61 60 59
20 tab 69 68 67 66 64 62 61 20 tab 71 70 69 68 66 64 63
24 tab 74 73 72 71 68 67 66 24 tab 76 75 74 73 70 69 68
28 tab 76 75 74 73 71 69 68 28 tab 78 77 76 75 73 71 70
32 tab* 80 79 78 77 75 74 73 32 tab* 82 81 80 79 77 76 75
*Add $2 per thousand for each additional four tab pages. *Add $2 per thousand for each additional four tab pages.
Preprint Requirements & Deadlines must not exceed 2,000 lbs. per pallet. Single sheet preprints
must be printed on 70 lb. paper. Four-page tabloids must be
Quarterfolds are inserts measuring less than 61 sq. inches; tabloids
printed on paper no lighter than 45 lb. newsprint.
are inserts measuring 61 to 122 sq. inches; standards are inserts
measuring more than 122 sq. inches. Outside wraps less than 40 Maximum size accepted is 10.5" x 11" x 64 pages.
sq. inches are billed an extra $2 per thousand. Preprint investments
Minimum size accepted is 8" x 10" x 1 page.
apply toward fulfillment of ROP contract.
Minimum quantity per order is 10,000. Preprint distribution available Minimum thickness accepted is .007".
on full run, zone or zip code basis. Ship Sunday and Yes! Preprints to:
Sarasota HERALD-TRIBUNE C/O Tampa Tribune
Full run quantity required on Thanksgiving and Christmas.
203 Kelsey Lane, Suite C, Tampa, FL 33619
Rate quotes are estimates only until actual size and page counts Receiving Hours: 8am to 4pm, Monday thru Friday.
can be verified by the publisher. Preprints are billed to the actual
Ship Preprints for distribution Monday-Saturday to:
number, rounded
Herald-Tribune Media Group
to the nearest tenth.
1800 University Parkway
Deadlines: Order must be received and material must be Sarasota, FL 34243
delivered seven business days in advance of publication. Receiving Hours: 8am to 4pm, Monday thru Friday.
Quantity: Circulation of the Herald-Tribune varies seasonally. Bill of lading: The bill of lading must indicate the following
Please contact your marketing consultant for quantities needed information: the total print order, the number of parts per skid,
for specific publication dates. the total number of skids and the version marker (if applicable),
the name of the publication and the publication date.
Preprinted material must be neatly packed on standard pallets
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41
AN EDITION OF THE HERALD-TRIBUNE
75
Manatee Ave.
Manatee
41 64
34211
26th St. W.
H-Tselect – a weekly publication from the Herald-Tribune 34203
301
Media Group – Southwest Florida’s go-to source for local content 41 70
and advertising. Tallevast Rd. 34243
34202
34201 Lakewood Ranch
University Pky.
H-Tselect combines quick-read news items with local
Lockwood Ridge
34234 34235 75
coupons, sale ads and inserts from major regional and national
retailers. This colorful and engaging publication is delivered in Sarasota 34236 34237
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Fruitville Rd.
bags every Wednesday to desirable households offering your 34236
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Every Wednesday Nokomis
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Manatee distribution zone
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ROP: Thursday 5 p.m. Full Run
Preprints: 15 days prior to publication
ROP Proof Deadline Average Household Income
Thursday Noon $100,000 +
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ROP Non-Proof Deadline
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All ads in modular sizing of the Herald-Tribune $40,000 to $59,999
ROP Rates
Spending Cost per Inches Inches Inches Inches Inches Inches
Level Inch 10.5 21 31.5 63 94.5 126
Six 1/6 pg 1/4 pg 1/2 pg 3/4 pg Full
Open $11.50 $120.75 $241.50 $362.25 $724.50 $1,086.75 $1,449.00
$4,500 $10.50 $110.25 $220.50 $330.75 $661.50 $992.25 $1,323.00
$11,000 $10.00 $105.00 $210.00 $315.00 $630.00 $945.00 $1,260.00
$18,500 $9.50 $99.75 $199.50 $299.25 $598.50 $897.75 $1,197.00
$27,000 $9.00 $94.50 $189.00 $283.50 $567.00 $850.50 $1,134.00
$39,000 $8.50 $89.25 $178.50 $267.75 $535.50 $803.25 $1,071.00
$56,000 $8.00 $84.00 $168.00 $252.00 $504.00 $756.00 $1,008.00
$80,000 $7.50 $78.75 $157.50 $236.25 $472.50 $708.75 $945.00
$115,000 $6.75 $70.88 $141.75 $212.63 $425.25 $637.88 $850.50
$140,000 $6.25 $65.63 $131.25 $196.88 $393.75 $590.63 $787.50
$165,000 $5.75 $60.38 $120.75 $181.13 $362.25 $543.38 $724.50
$200,000 $5.50 $57.75 $115.50 $173.25 $346.50 $519.75 $693.00
$250,000 $5.25 $55.13 $110.25 $165.38 $330.75 $496.13 $661.50
Color 10% of base; min $75 $75.00 $75.00 $75.00 $75.00 $108.68 $144.90
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16 Rates may also be viewed at HeraldTribuneMediaSource.com275
34219
yes
301 Parrish
41
34221 75
34217 Palmetto
34209 34222
Anna 34212
Manatee Ave.
Maria 34205 64
Island
Bradenton 41 34208 64
Cortez Rd. 34211
26th St. W.
34215 70
34210
Your Essential Shopper TM
301 34203
34207
yes! – a weekly publication from the Herald-Tribune Media 34243
Tallevast Rd.
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Lakewood Ranch
70
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University Pky.
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and advertising.
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17th St.
34236 34237 780
Fruitville Rd.
34232
St. Armands Key
yes!, content is focused on home, electronics, food, fashion,
inside 34239
page 3
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70
cookies and these the
Lido Key cookie jars.
$12.99
inside
page 5
Bee Ridge Rd.
Gray makes
41
trends, beauty and technology and is
other colors
pop.
$55
34233
Beneva Rd.
34242 34231
yes
Clark Rd.
delivered to desirable households. This fashion
Siesta Key
inside
page 3
You’ll want to
cookie jars.
steal
cookies and these the
great finds AN EDITION
12 more OF THE
Sunday, January
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$22 | M.A.C. stores customer service
$16.99 | Jazzercise
n Three pockets n Compact | https://togs. at
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to increase awareness, penetration and
inside, one outside. camcorder has
n Available in 1x n Limited-ed
ition
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GANNETT
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utral pants
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GANNETT
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morning
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it might be time
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GANNETT
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port an athletic
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a finger
75
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wearing these
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GANNETT sleeve varsity jacket, com-
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fortable
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desire to read and shop on the day they
34291
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n
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it might be time at Free
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at
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n Aegean leather
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n Blue Essence at Free
skinny People.
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n Baby Phat
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Every Sunday
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ay.com.
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n Jeggings in
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red, blue or pink,
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33946
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Minimum quantity is 3,000. Distributed
Boca Grande
to the following zip
codes: 34243; 34234; 34235; 34237; 34232; 34231; 34241. Scale In Miles
33921
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0 5 10
Size 1x 13x 26x 52x Size 1 12 24 36 48 72 84
Page 1 Front Cover 6x3 N/A $175 $150 $125 Single Sheet $25 $25 $25 $25 $25 $25 $25
Page 3 Home & Decor 6x10.5 $369 $250 $200 $150 4 tab 51 49 48 46 45 43 40
Page 4 Food 6x3 $200 $150 $125 $100 8 tab 60 59 58 57 52 51 50
Page 4 Food 6x10.5 $369 $250 $200 $150 12 tab 62 61 60 59 57 56 52
Page 5 Fashion 6x10.5 $369 $250 $200 $150 16 tab 67 66 64 63 61 60 59
Page 6 Tech & Home 6x10.5 $369 $250 $200 $150 20 tab 71 70 69 68 66 64 63
Page 7 Classified 6x10.5 $369 $250 $200 $150 24 tab 76 75 74 73 70 69 68
Page 8 Back Cover 6xfull N/A $350 $325 $300 28 tab 78 77 76 75 73 71 70
INSIDE Full Page 6xfull $500 $300 $275 $200 32 tab* 82 81 80 79 77 76 75
All rates include full process color. *Add $2 per thousand for each additional four tab pages.
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Glossy Up to 3 Colors Process Color
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Non-Glossy yes! alone $650 $850
1 side/2 colors 15,000 $525
Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice) 17Retail Rates Retail Rates
Sarasota zone Venice zone
Full Page 1/2 horizontal 1/4 vertical Full Page 1/2 horizontal 1/4 vertical
6 col. x 21" 6 col. x 10.5" 3 col. x 10.5" 6 col. x 21" 6 col. x 10.5" 3 col. x 10.5"
Mon-Wed $7,294 $4,267 $2,213 Mon-Wed $2,830 $1,656 $859
Thurs-Sat $7,878 $4,608 $2,390 Thurs-Sat $3,057 $1,789 $928
Sunday $8,899 $5,206 $2,700 Sunday $3,453 $2,020 $1,048
1/6 vertical 1/8 Page eight 1/6 vertical 1/8 Page eight
3 col. x 7" 3 col. x 5.25" 2 col. x 7" 3 col. x 7" 3 col. x 5.25" 2 col. x 7"
Mon-Wed $1,485 $1,116 $993 Mon-Wed $576 $433 $385
Thurs-Sat $1,603 $1,205 $1,072 Thurs-Sat $622 $468 $416
Sunday $1,811 $1,361 $1,211 Sunday $703 $528 $470
six vertical six horizontal four six vertical six horizontal four
2 col. x 5.25" 3 col. x 3.5" 2 col. x 3.5" 2 col. x 5.25" 3 col. x 3.5" 2 col. x 3.5"
Mon-Wed $745 $745 $497 Mon-Wed $289 $289 $193
Thurs-Sat $805 $805 $537 Thurs-Sat $312 $312 $208
Sunday $909 $909 $606 Sunday $353 $353 $235
Add 10% to Base rate for Color Add 10% to Base rate for Color
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Ask your marketing consultant about other ad sizes. Ask your marketing consultant about other ad sizes.
18 Rates may also be viewed at HeraldTribuneMediaSource.comRetail Rates Determine your annual
Manatee zone spending level
Commitment % Discount
Level off Base Rate
$1,000 10.00%
$3,000 14.50%
$5,500 16.75%
$9,000 19.00%
$15,500 21.25%
$22,500 22.75%
$39,000 25.00%
$56,000 26.50%
Full Page 1/2 horizontal 1/4 vertical $80,000 28.00%
6 col. x 21" 6 col. x 10.5" 3 col. x 10.5"
Mon-Wed $653.18 $382.11 $198.20 $100,000 28.75%
Thurs-Sat $705.60 $412.78 $214.11 $115,000 28.75%
Sunday $797.33 $466.44 $241.94
$140,000 29.50%
$165,000 31.00%
$200,000 31.75%
$250,000 32.50%
$350,000 34.00%
Frequency Discounts
An advertiser who publishes two or more ads within a 7 day
period will receive the following discount off of each ad. To
qualify, ads must be scheduled on the same order with no size,
1/6 vertical 1/8 Page eight copy or zone changes. Frequency discounts do not apply to
3 col. x 7" 3 col. x 5.25" 2 col. x 7" tabloid rates.
Mon-Wed $132.95 $99.92 $88.91
Thurs-Sat $143.62 $107.93 $96.04
Sunday $162.29 $121.97 $108.53 Frequency % Discount
1x 0%
2x 20%
3x 25%
4x 30%
5x 35%
6x 40%
7x 45%
six vertical six horizontal four
Calculate Your Options
2 col. x 5.25" 3 col. x 3.5" 2 col. x 3.5" A. Base rate (from charts, on left) $______________
Mon-Wed $66.75 $66.75 $44.50
Thurs-Sat $72.10 $72.10 $48.07
Sunday $81.48 $81.48 $54.32 B. Annual discount ______% – $______________
(From levels above) (Deduct from Base rate)
Add $75 for Color Subtotal $______________
C. Frequency discount _____% – $______________
Ask your marketing consultant about other ad sizes. (Deduct from Subtotal)
D. Color + $______________
(Color charged is 10% of base (A.) rate
or minimum stated. Limited availability.)
Total for one ad $______________
Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice) 19How to Contact Us for Advertising:
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941-361-4000
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941-486-3030
National Advertising
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941-361-4203
HeraldTribune.com
1741 Main Street, Sarasota, FL 34236
941-361-4000
HeraldTribune.com
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