RETARGETING MORE TURNOVER QUITE SIMPLY - Retargeting
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Retargeting
RETARGETING
MORE TURNOVER
QUITE SIMPLY
R E TA R G E T I N G T O O L SEITE 01
Retargeting
RETARGETING
MORE RELEVANCE
QUITE SIMPLY
Reed Exhibitions’ retargeting tool sets new We offer an exclusive selection of B2C
standards in the way target groups are ad- and B2B target audiences.
dressed, thus enhancing the quality of online Addressing precisely the right audience
marketing activities. The retargeting tool en- helps to increase the efficiency of your
ables you to access potential customers who advertising activities and boosts your
are certain to be interested in your product. turnover.
R E TA R G E T I N G T O O L SEITE 02
Retargeting
1. Potential customers visit
our website
RETARGETING
2. Marking and retar-
geting begins MORE PRECISION
QUITE SIMPLY
Retargeting – How it works:
3. Your advertising is featured
a number of times on sites wi- Our expo website is visited by users who are extremely interested in the
thin our network of partners themes we feature. Reed Exhibitions’ retargeting tool marks these users.
We enable you to address users we have identified as having a definite
interest in your industry or sector – even after they have attended the
fair – by placing your adverts on other websites.
4. Click gelangt der User auf
Ihre Website
SEITE 03
Retargeting
Retargeting – How you benefit: Frequency cap (number of promo
• Maximum precision addressing target audience –
material contacts per user):
During the retargeting campaign, an individual user will see
almost no wastage of resources
the advertising message a number of times. This enables
• Communication with a well-selected,
the conversion rate to be raised considerably. Past expe-
high-quality target group
rience shows that exposing the user to up to five views is
• Period of communication with potential customers is
the most efficient frequency for encouraging conversion.
prolonged, enabling you to send out messages to the
Consequently, we have set a frequency cap of five for our
market before and after the fair – 365 days a year
campaigns.
• Branding effect via repetition of your message
• Increased conversion rate produces increased turnover
• Success check via precise reporting
Campaign options:
Before the fair:
• Increase brand awareness
• Frequency at your expo booth
• Promote workshops and events to be held
in and around the show
• Introduce new products
After the fair:
• Lead generation
• Establishment of a high-quality customer database
• Special promotional activity aimed at expo visitors
• Follow-up messages
• Cross-selling and up-selling
R E TA R G E T I N G T O O L SEITE 04
Ihre
Werbung
3. Multiple displaying
1. Website visit
of your ad
Ihre Werbung
Your Website
Ihre Werbung
4. User clicks on
2. Start retargeting
your website
R E TA R G E T I N G T O O L SEITE 05
Retargeting
When will my advertisement be online?
We can make estimates at the beginning of the campaign, but the peri-
od it is online is strongly dependent upon user behaviour.
FAQ:
I do not want my advertisement to be featured on sites with adult
content.
We can assure you – your adverts will not be featured on unsuitable
websites.
Will I receive a list of all the sites that showed my online advert at the
end of the campaign?
Yes, this list will be made available. However, some advertising networks
like Google do not release the names of the individual websites. This
means you may only see the name of the advertising network.
How many clicks will my online advert generate?
We cannot guarantee the generation of clicks. The number of clicks an
advert generates is greatly influenced by the brand, message, and by
the size and content of the banner, as well as the perception and user
behaviour of the target group.
R E TA R G E T I N G T O O L SEITE 06
Retargeting
GOOD TO KNOW:
Current audience reach and pricing for ad impressions
Ad Impressions Unique User Net price
5.000 5000 € 327,00
10.000 10000 € 654,00
15.000 15000 € 981,00
20.000 20000 € 1.308,00
Advertising formats: Werbeformate:
The following advertising sizes are required: Additional options:
• Leaderboard - 728px x 90px • Filmstrip - 300px x 600px
• Medium Rectangle - 300px x 250px • Portrait - 300px x 1050px
• Wide Skyscraper - 160px x 600px • Pushdown - 970px x 90px
• Billboard - 970px x 250px
Any other questions? Please contact:
retargeting@reedexpo.at
R E TA R G E T I N G T O O L SEITE 07Retargeting
ORDER:
General company details:
Company name
First name / Surname
Street name / PO box
Country / postcode (ZIP) / Town or city
Product details:
Ad impressions:
Campaign starting date:
Date Stamp and signature
Please complete and return with official signature and stamp to hohejagd@reedexpo.at
Contractual conditions
• This contract is subject to Austrian law with the exception of the relevant provisions on Conflict of Laws and the UN Sales Convention. Any disputes arising from this, including those arising from the conclusion of this contractual agreement, shall be subject solely to the
jurisdiction of the respective court with responsibilities for such matters in Vienna. The provisions of § 14 KSchG in regard of the court of jurisdiction for consumers shall not be affected by these terms.
• Due to the constant fluctuation in audience figures, the offer shall remain valid for a period of 2 weeks from the date of its submission.
• Banner formats must be received no later than 5 days before the agreed campaign commencement date. If not, no guarantee can be given that the campaign can start at the agreed time.
• Particularly in cases where the campaign dates have been agreed – there can be no guarantees about when ad impressions will be viewed. The figures provided are targets, however, depending upon the audience and current demand for advertising space, the time needed to
reach ad impression viewing goals can vary immensely. Banner advert broadcasting is managed in the same way as an auction, so there is limited control over the duration of a campaign.
R E TA R G E T I N G T O O L SEITE 08You can also read
