SAP Innovation Awards 2021 Entry Pitch Deck - Engaging the global equestrian community with SAP Analytics Cloud and SAP Cloud Platform EquiRatings ...
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SAP Innovation Awards 2021 Entry Pitch Deck Engaging the global equestrian community with SAP Analytics Cloud and SAP Cloud Platform EquiRatings Limited PUBLIC
Company Information
Headquarters Carlow, Ireland
Industry Sports Data & Analytics
Web site www.equiratings.com
EquiRatings Limited is a global equestrian technology company which provides data-driven solutions for
Olympic teams, governing bodies and equestrian fans. Our vision is to ensure that the equestrian world has
access to information and services which can improve decision-making. Until EquiRatings was founded in
2015, there was no single source of data or analysis available in Olympic equestrian sports.
Access to a global dataset, deep domain knowledge and SAP technology have enabled EquiRatings to sit at
the heart of major news stories in equestrian sport and develop a strong brand and platform.
The company was started by an Irish equestrian who used data to improve his own performance from the
bottom 10% in the world (2010) to winning a World Equestrian Games silver medal (2018). The company is
headquartered in Ireland and employs a range of analysts, data scientists and storytellers.
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 2Engaging the equestrian community with SAP Analytics Cloud.
EquiRatings Limited
Challenge
SAP Analytics Cloud allowed The equestrian season primarily runs from March to October and the global pandemic meant that EquiRatings’
EquiRatings to respond quickly clients, many major international events, were forced to cancel, resulting in huge losses of revenue. No sporting
when the seriousness of the action also meant no records, ratings or opportunities to interact with the EquiRatings’ global fanbase.
pandemic became evident.
Combining domain knowledge
with predictive analytics Solution
software and fan-facing Using SAP Analytics Cloud, EquiRatings used 10 years of international data to simulate competition results and
solutions allowed a roll out of a used international commentary teams to present the competitions as if live. A fantasy-style app built on SAP
complete fan experience
Integration Suite with Qualtrics integrations allowed fans to select their teams for these simulated events.
solution in just a couple of
months.
Outcome
Diarmuid Byrne - Managing Director, International equestrian events around the world were able to deliver simulated competition for the first time in the
EquiRatings Limited history of the sport, ensuring sponsor revenue continued and fan experience was maintained. Qualtrics allowed
fans to deliver feedback for sponsors. Over 7,000 fans from 50 countries joined the Eventing Manager app.
We were the first event to
feature Eventing Manager in
2020. The levels of engagement
were huge which helps with Eventing Manager
attracting and retaining reached the trending Our flagship simulated By building Qualtrics
sponsors and offering
something new for fans. 1 number one spot in
Games (Sports) on
Android and number 7 in
55k event, CHIO Aachen in
Germany, received over
55,000 broadcast views.
50% into game-play, we
consistently received
response rates
Martyn Johnson – Burgham above 50%.
International Horse Trials, 2020. Apple app store.
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 3Business Challenges and Objectives
The business challenge for EquiRatings was how we could maintain our place in the market and service our
clients in the absence of live equestrian events. We needed our small team of analysts and data scientists to
be able to implement a solution quickly which provided value to event organizers at a price point which
reflected the new market conditions. With no sport, and no fans on-site, how could we help sporting events
ensure all sponsor activity was not cancelled?
We also had to make the concept of simulated competition understood to a very traditional sporting audience.
The key objective was to quickly create a fan experience solution which could be provided to sporting events
as a service to maintain their profile and revenues. Any solution needed to:
▪ Be accepted as a viable alternative to live competition
▪ Deliver value to sponsors
▪ Be accessible to a global fanbase
▪ Be understood by a sport which had never before experienced simulated or virtual competition.
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 4Project or Use Case Details
The global pandemic brought a sudden halt to live equestrian sport. The speed and creativity of
our response proved the differentiating factor. Using SAP Analytics Cloud, a single analyst was
able to rapidly develop models based on the performance profiles of international athletes. These
models ensured that our ‘simulated eventing’ concept felt realistic - and in turn allowed for
engaging gameplay within the app.
SAP Analytics Cloud integrated with our SAP HANA instance on SAP Integration Suite meaning
we could deploy the prediction models directly to our global datasets. This meant a team of three
could deliver different types of simulated competitions around the world in a fast and cost-
effective manner. SAP Integration Suite also hosted the API powering the game, meaning all
aspects from modelling, simulation, and API management could be contained in the same
ecosystem.
To ensure that we could deliver a solution for the event organizers and sponsors, we built
Qualtrics into the gameplay to collect targeted customer feedback from the now exclusively
online audience. The placement of questions within the game ensured extremely high (50%+)
response rates and brought immediate value to the brands which sponsor equestrian events.
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 5Benefits and Outcomes
Business or Social IT (optional) Human Empowerment
▪ Rapid development cycle – ▪ Easy to monitor and ▪ To be able to provide a brand
within 2 months a small team administer multiple systems new concept – simulation –
was able to complete the in same SAP Integration and the fan experience which
modelling, simulation, API Suite ecosystem. came with that meant that
and gameplay development. our clients were able to
▪ Accurate model development rescue profile and
▪ A solution which can scale without deep expertise sponsorship revenue when
easily across countries and needed. they needed it most.
across sports – a game
based on numbers (with ▪ Ease of integration between ▪ We created events which
explainers in graphics) predictive analytics and allowed the global network of
ensures language does not model development. equestrian fans (who
become a barrier. normally meet at sporting
events around the globe) to
become an online
community.
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 6Architecture
SAP Cloud Foundry
SAP Analytics
Cloud
SAP HANA Service
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 7Deployment
Deployment status Live
Date April 2020 Number of users 7,000+
SAP® technologies used:
Deployment status
SAP product (live or proof of concept [POC]) Contribution to project
1 SAP Integration Suite Live Application API, Simulation of models
Global dataset storage, data management for application,
2 SAP HANA Live
Predictive model implementation.
Modelling predictive performance models in real time for
3 SAP Analytics Cloud Live
international equestrian athletes and horses.
Allowing major brands to access the online equestrian
4 Qualtrics Live
community for feedback.
If you have used one or more of the services or support offerings from SAP Services and Support during the implementation or
deployment phase, please indicate which one(s) below with an X
SAP MaxAttention™ SAP ActiveAttention™ SAP Advanced Deployment
SAP Value Assurance SAP Model Company Others:
SAP Innovation Services SAP Innovative Business Solutions
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 8Advanced Technologies (1 of 2)
The following advanced technologies were part of the project.
Technology or use case Product used* Contribution to project and how product used integrates with SAP products
1 Machine learning or artificial
intelligence
Robotic process automation, conversational AI,
AI-based knowledge graph
2 Intelligent data management
Multi-cloud, data virtualization and governance, smart
data tiering, persistent memory, data privacy
3 Advanced and augmented Yes
analytics
• Real-time and streaming analytics, spatial analytics
• Natural language query and generation
• AutoML to identify trends, patterns, outliers
• Predictive analytics (time series analysis and
forecasting, regression, classification)
4 Data and analytics solutions in Yes
the cloud
• Unified data and analytics cloud platforms by SAP
• Modern/self-service data to analytics
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC *If this is not an SAP product, explain how it integrates with SAP products. 9Advanced Technologies (2 of 2)
The following advanced technologies were part of the project.
Technology or use case Product used* Contribution to project and how product used integrates with SAP products
5 Advanced cloud integration
• API economy (monetization and API marketplaces)
• AI-based or crowdsourced integration
• High throughput, low-latency digital integration hub
6 Industry cloud platform
7 Blockchain
8 Internet of Things
9 3D printing
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC *If this is not an SAP product, explain how it integrates with SAP products. 10Additional Information
▪ Being able to provide simulated sport and a fan experience tool together, a solution forced on
us by the global pandemic, has opened up a range of potential new revenue streams for
EquiRatings. In 2021, the app will move into a second equestrian sport with another global
portfolio of events and sponsors. When live sport does return, the fan experience element of
the app can be utilised in real competition – with SAP Analytics Cloud being used to set the
pricing models.
▪ The accuracy of the predictive formulae for each athlete profile means that outside of fan
experience solutions, SAP Analytics Cloud will now be used by multiple Olympic teams in the
selection and management of their teams for Tokyo 2020/21.
▪ Promotion Video - https://www.youtube.com/watch?v=zsguD_NqcNk
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 11You can also read
