Sapporo Group Business Results Presentation for the Nine Months Ended September 30, 2017 - November 2, 2017

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Sapporo Group Business Results Presentation for the Nine Months Ended September 30, 2017 - November 2, 2017
Sapporo Group Business Results Presentation
for the Nine Months Ended September 30, 2017

                                                                 November 2, 2017

                                   URL http://www.sapporoholdings.jp/english

                                          Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   1/43
Sapporo Group Business Results Presentation for the Nine Months Ended September 30, 2017 - November 2, 2017
Contents

1. 2017 3Q Results            P3~21

Appendix:Collection of Data by business   P22~42

                                              Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   2/43
Sapporo Group Business Results Presentation for the Nine Months Ended September 30, 2017 - November 2, 2017
(billions of yen)

                                                2016 3Q       2017 3Q
                                                                                        YoY changes
                                                                                        (amount, %)
                Net sales (incl. liquor tax)         392.2      400.8                         8.5               2.2%

                 Net sales (excl. liquor tax)        307.7         315.9                        8.2             2.7%

                 Overseas net sales to total
                 (excl. liquor tax)               21.0%         21.3%                        0.3%                       -

                Operating income                      12.8        10.7                   (2.1)             (16.7)%
Third Quarter   Operating income before
     2017       goodwill amortization                 15.8          13.6                     (2.1)         (13.8)%

  Highlight     Ordinary income                       11.5          10.2                     (1.3)         (11.4)%
                Profit attributable to owners
                of parent                               5.2         5.4                       0.1               2.9%

                Balance of Net debt                  215.1         225.4                    10.2                4.8%

                D/Eratio        ※Net            1.4 times     1.3 times                    (0.1)                        -

                EBITDA                              32.3          31.0                        1.2            (3.8)%

                                                                      Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   3/43
Sapporo Group Business Results Presentation for the Nine Months Ended September 30, 2017 - November 2, 2017
Third-Quarter 2017 Group Results Overview
                 (billions of yen)

                          Net sales
                                         YoY Change
                                                       Businesses on which we’ve been focusing such as beer,
                                                        North American alcoholic beverages, lemon-based
                                                        products and soups continue to produce results. Real
                                                        estate is also maintaining steady earnings.

Third Quarter                                          On the other hand, both sales and profits at SSC in the
                   Operating income                     North American soft drinks business and Singaporean
2017 Highlight                           YoY Change
                                                        soft drinks business have been declining

                                                       Also, given the impact of unseasonal weather in
                                                        summer, results of some businesses fell short of the
                                                        plan, but we will continue to aim to achieve the targets
                                                        and give priority to what each business should be
                 Profit attributable to                 preparing in the first fiscal year of the Medium-Term
                  owners of parent YoY Change           Management Plan, and to necessary investments and
                                                        reinforcement of the group’s management platform.

                                                      *SSC: Silver Springs Citrus   Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   4/43
Sapporo Group Business Results Presentation for the Nine Months Ended September 30, 2017 - November 2, 2017
(billions of yen)

                                                                            YoY changes
                                      2016.3Q    2017.3Q
                                                                            (amount, %)
               Consolidated
               Net sales                392.2                                                  2.2%
                 Japanese Alcoholic
                 Beverages              200.0                                             (0.2)%

                 International           48.0                                                   6.3%
Net Sales by
 Segment         Food & Soft Drinks     101.5                                              (0.1)%

                 Restaurants             21.0                                                   5.2%

                 Real Estate             16.7                                                   7.3%
                 Other                     4.7                                              77.9%
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Sapporo Group Business Results Presentation for the Nine Months Ended September 30, 2017 - November 2, 2017
・Sales increase in beer in Japan, diversification and North American
                   alcoholic beverages contributed
                  ・Net increase in Ginza Place (from last September) and new consolidated business*
                                      Japanese Alcoholic                             Food & Soft
                                          Beverages                International       Drinks         Restaurants            Real Estate

                                                                                                                                                                       2017
                                                                                                                                                                        3Q
                  (billions of yen)

 Main Factors
Contributing to                         Diversification:    2.3

   Changes                              Subsidiaries, etc.: -1.3

 in Net Sales     2016
                   3Q
                                                                                   Overseas: -0.4
                                                                                   Café, etc.: +0.3

                                                                                                                                                       = Increase

                                                                                                                                                       = Decrease

                         *Marushinkawamura, Shinsyu-ichi Miso                                            Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   6/43
Sapporo Group Business Results Presentation for the Nine Months Ended September 30, 2017 - November 2, 2017
(billions of yen)

                                                2016 3Q         2017 3Q                       YoY changes

                   Consolidated
                   operating income                 12.8
                        Japanese Alcoholic
                        Beverages                     6.3
                        International                 0.7
                        Food & Soft Drinks            0.6
                        Restaurants                   0.5
Operating Income        Real Estate                   8.0
  by Segment
                        Other                        (0.1)
                        General corporate and
                        intercompany                 (3.4)
                        eliminations
                    Amortization of goodwill          2.9                                                   (0.0)
                          International                   1.2                                                  (0.0)
                        Food & Soft Drinks                1.6                                                  (0.0)
                   Operating income before
                   goodwill amortization            15.8                                                    (2.1)
                                                                      Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   7/43
Sapporo Group Business Results Presentation for the Nine Months Ended September 30, 2017 - November 2, 2017
・Decline in profit widens at happoshu, new genre and overseas soft drinks
                  ・Operating income declined due to temporary M&A cost in addition to
                   investment in management platform
                                      Japanese Alcoholic                                                 Food & Soft                            Real
                                          Beverages                     International                      Drinks         Restaurants          Estate

                  (billions of yen)

                  2016
                   3Q
                                                                    Volume increase: +0.0
                                                                    Product mix, COGS: -0.2

 Main Factors
Contributing to
   Changes
 in Operating                                    Sales

    Income                                       promotion: -0.7
                                                 Facilities: +0.1
                                                                                               Volume, product mix:
                                                                                               +0.9
                                                 Personnel, etc.:                              Production cost: +0.4                                                                 2017
                                                 -0.4                                                                                                                                 3Q
                                                                    Anchor acquisition cost:
                                                 Other: -0.2        -0.4

                                                                                                                                                                     = Increase

                                                                                                                                                                     = Decrease

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Sapporo Group Business Results Presentation for the Nine Months Ended September 30, 2017 - November 2, 2017
Overview of Each Business

                            Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   9/43
Sapporo Group Business Results Presentation for the Nine Months Ended September 30, 2017 - November 2, 2017
・Beer and diversification have been strong amid declining
                                                                         total demand due to unseasonal weather and store price rise
                                                                         ・Promoting change in sales composition
Japanese Alcoholic
                                                                                     Beer continued to be firm
    Beverages                                                            Positive
                                                                                     (Black Label sales volume     % y-o-y, Yebisu      % y-o-y, beer total          % y-o-y)
                                              (billions of yen)
                                       YoY
 Sales
                                      change
                                                                                     Product mix improvement progressed
                                                                                      (Beer’s component ratio among beer and beer-type beverages increased from 60% in FY2016 3Q ⇒
                                                                                          % in FY2017 3Q
                                                                                     Sales of Wine, Spirits, Japanese liquors and RTD continue to be
                                                RTD, wine,
                                                                                      strong
                          Happoshu,
       Beer                                   Japanese liquor,
                          new genre
                                                   etc.                              (Sales of wine business     % y-o-y, those of spirits business           % y-o-y)

Operating                              YoY
 income                               Change

                                                                                     Sales during the peak season was significantly affected by
                                                                                      unseasonal weather and increase in store price
                                           Fixed cost,
                                                                                     (Jan-June beer and beer-type beverages            % y-o-y → slowed to                  % y-o-y in July-September)
 Beer sales    Happoshu, Product mix,
               new genre nonalcoholic         sales
   volume                                                Wine, spirits
              sales volume beer, RTD,      promotion
  increase
                          production cost,    cost
                               etc.

                                                                                     Sales decline in happoshu, new genre
(Reference) *Estimates
                                                                                      (Mugi to Hop brand         % y-o-y, Goku Zero brand              % y-o-y)
                            Beer      down 2%
  Total :                   Happoshu down 4%                             Negative
 demand                                                                                                                                                                  *See Appendix in slides 23 to 29.
                            New genre down 1%                                                                                                          Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   10/43
・North American alcoholic beverages, CPF are strong;
                                                             Work on issues regarding Vietnam, SSC

      International                                          Positive    Despite stagnation in the market, both Sleeman and Sapporo USA
                                         (billions of yen)                showed growth trend
                                 YoY                                       (Sales volume at Sleeman                       y-o-y, Sapporo brand at Sapporo USA                   %)
 Sales
                                change

                                                                         CPF continued to be strong with Side Kicks (sherbet) also
                                                                          contributing
     North
  American North American
   alcoholic soft drinks
                          Vietnam           Exports, other               Exports to South Korea and Taiwan grew significantly with sales
  beverages
                                                                          nearly doubling y-o-y
Operating                        YoY                                     While sales declined in Vietnam, we prioritized and pursued structural
 income                         change
                                                                          reform such as review of sales promotion investment and production
                                                                          transfer
                                                                          To implement measures for Tet (lunar New Year) selling season
Volume change,
  product mix,
production cost,
                   Fixed cost, etc. in
                    North America,           Vietnam
                                                                         Sales of SSC stagnated and its production efficiency worsened amid
  etc. in North
 America, etc.
                          etc.
                                                                          adverse environment reflecting decline in demand for orange juice in
(Reference) *Estimates                                                    the U.S. and high COGS.
           Canadian beer
   Total :            down about 2%
                                                                          →To work on issues as it advanced preparation for integration with
                                                             Negative                                                    *See Appendix in slides 30 and 32.
 demand    U.S.  beer                                                       CPF       * CPF: Country Pure Foods
                      down about 2%                                                                                                       Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   11/43
                                                                                             SSC: Silver Springs Citrus
・While sales of Japanese mainstay brands increased,
                                                           overseas risks were exposed
      Food & Soft
                                                                       Lemon-based products led the performance; tea drinks with rare
        Drinks                                             Positive     ingredients also maintained strong sales
                                     (billions of yen)
                                                                        (Lemon-based soft drinks sales volume                       % y-o-y, lemon-based food products                         %, tea drinks               %)
                                 YoY
 Sales                          change
                                                                       Soups steadily increased sales and their profitability also improved
                                                                        thanks to measures ensuring appropriate selling price in 2016
                                                                        (Soups sales volume               % y-o-y)

        Japanese                   Overseas
       food & soft
          drinks
                                  food & soft
                                  drinks, café
                                                                       Cost improvement of aseptic bottling lines generated                                                                              billion yen

Operating                      YoY
 income                       change
                                                                       Sales of coffee drinks continued to decline y-o-y as canned coffee
                                                                        market shrinks

     Sales
   increase,                                                           Business performance in Singapore continued to be slow
 product mix,
     etc. at
   Japanese
              Sales promotion Other fixed Overseas, café
                    cost      costs, etc.      , etc.                   Export sales slowed due to sugar tax in some countries
  food & soft
     dinks                                                              Overseas performance is weighing on overall revenue;
(Reference)*Estimates
           Domestic soft drinks                                         trying to take quick action
                           up
   Total Lemon-based products
         :                                                 Negative   *Total demand data:
                                                                       Source                                                                                                *See Appendix in slides 33 to 37.
  demand                   up                                          – Inryou-souken and Intage SRI Lemon-based products market (Sapporo’s definition)
           Instant soups up                                              Total for SM CVS formats in the instant soup market:
                                                                         Jan-Sep 2017 y-o-y comparison of cumulative sales amount
                                                                                                                                                           Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   12/43
・Sales expanded but personnel cost weighed on earnings
                                                                     Existing store sales of parent Sapporo Lion were strong despite
                                                                      unseasonal weather in summer
    Restaurants                                          Positive      (Comparable-store sales                   y-o-y)

                                    (billions of yen)                Marushinkawamura contributed to sales.
                                                                      Aburiya format has been strong
                               YoY                                    (As consolidation started in June 2016, Jan-May sales were net increase)
 Sales                        change

                                                                     Yebisu Bar Hiroshima, Shin Yokohama outlets opened in 1Q are
                                                                      thriving, contributing to earnings
                                                                       → Contribution to Yebisu brand

                                                                     COGS ratio in control with menu measures despite foodstuff price
      Lion, etc.                Marushinkawamura                      increase

Operating                      YoY
 income                       change

                                                                     Personnel costs of part-timers have increased

                                                                     Situation in Singapore continues to be difficult
                   Existing restaurants,
                      new openings,
                   refurbishment, etc.

                                                         Negative                                                                                          *See Appendix in slide 39.
                                                                                                                                    Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   13/43
・Stable operation of mainstay properties;
                                              Progress in line with plan

     Real Estate                             Positive    Yebisu Garden Place (YGP) maintained stable occupancy rate
                                                         (Jan-Sep office occupancy rate   %)
                         (billions of yen)

                     YoY
                                                         GINZA PLACE contributed to earnings (started operation in
 Sales
                    change                                September 2016)
                                                          (Jan-Sep occupancy rate    %)

                                                         Sapporo Factory and other properties in Sapporo also have been
    Yebisu Garden
                     Ginza Place, etc.
                                                          strong
        Place

Operating            YoY
 income             change

                                                         Nothing to mention in particular

    Yebisu Garden
                     Ginza Place, etc.
        Place

                                             Negative                                                                  *See Appendix in slide 40.
                                                                                                Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   14/43
・Difference in consolidated period of 2 group companies
                   Impact of exchange rates negligible
                                                                                                                                (- = negligible)
                    (YoY)
                                                                                                                                 Impact on
                                                                                                     Impact on
                    Business segment                         Details                                                             operating
                                                                                                       sales
                                                                                                                                  income
                                       Marushinkawamura Inc.: consolidation began                    Approx.
                     Restaurants                           in June 2016
                                                                                                                                          -
                                                                                                    ¥0.8 billion
                                                                                                     Approx.
Special Factors            Other
                                       Shinsyu-ichi Miso Co., Ltd.: consolidation began in
                                       October 2016                                                 ¥4.0 billion
                                                                                                                                          -
in the Business
     Results
                                                                                               (- = negligible)

                                                                                                                                Impact on
                               FY2016 3Q        FY2017 3Q                                         Impact on
                                                                                                                                operating
                                                                                                    sales
                                                                                                                                 income
                    US$            ¥108.59         ¥111.89
                                                                           Japanese
                     EUR           ¥121.10         ¥124.58                  Alcoholic                     -                             -
                                                                           Beverages
                    CAN$            ¥82.09           ¥85.66                                                                             -
                                                                          International         ¥1.7 billion
                     SG$            ¥79.15           ¥80.53                Food & Soft                    -                             -
                                                                             Drinks
                                                                                             Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   15/43
Promoted asset efficiency

                (billions of yen)                       2016 3Q   2017 3Q   Change            Factors contributing changes

                Operating income                          12.8      10.7      (2.1)                                  -
                     Financial account balance            (0.7)     (0.5)       0.2                                  -
                    Other non-operating
                income/expenses                           (0.6)       0.0       0.6                                  -
 Changes in     Ordinary income                           11.5      10.2      (1.3)                                  -
Extraordinary       Gains on sales of property,
                                                            0.0       0.2       0.2                                  -
                plant and equipment
 Gains and           Other extraordinary gains              0.0       0.7       0.7
                                                                                             Sale of shares held in cross-
                                                                                                    shareholdings
   Losses           Loss on sale/disposal of
                property, plant and equipment             (1.2)     (0.7)       0.5                                  -
                     Impairment loss                      (0.5)     (0.3)       0.2                                  -
                     Other extraordinary losses           (0.3)     (0.3)       0.0                                  -
                Profit before income taxes                 9.6       9.9        0.3                                  -
                   Corporate tax, loss attributable
                to non-controlling interests              (4.3)     (4.6)      (0.2)                                 -
                Profit attributable to
                owners of parent                           5.2       5.4        0.1                                  -
                                                                                       Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   16/43
1.5 billion yen decline y-o-y in total assets
                 
                    Cash and cash                                                                                                                 Total assets

                    equivalents                             (billions of yen)

                                                                                                     10.5                                              13.0
                                                                                                                                      10.5
                    Trade receivables                              12.1          12.4      13.2                       9.4
                                                                                                                                                                          Current
                                                                                                     96.8                                              81.7
                                                                   64.3          74.8                                68.4             78.9                                assets
                 →Impact of seasonal factors, etc.                                         71.2
                                                                                                     37.9                                              42.8
                                                                   41.2          41.1      40.6                      40.7             42.0
                                                                                                                                                       18.7
                    Inventory                                      17.0          16.7      15.5
                                                                                                     18.7            19.5             19.0

  Changes in
Balance Sheets      Current assets, etc.

                                                                  346.2                             356.0                             352.2            356.2
                                                                                 344.2     346.4                     352.7                                                Fixed
                                                                                                                                                                          assets
                    Fixed assets

                    Goodwill
                                                                   29.2          28.8      27.6      27.4            26.2             25.3             32.2
                 →Acquisition of Anchor (7.8 billion yen)
                 *Its goodwill is tentative amount                                                                                                     79.8
                                                                   79.3          76.5      77.4      78.7            73.6             77.9
                    Investments, etc.
                                                                 2016 1Q        2016 2Q   2016 3Q   End of         2017 1Q          2017 2Q          2017 3Q
                                                                                                    FY2016
                                                                                                             Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   17/43
Total liabilities down by 7.0 billion yen,
                                                              total net assets down by 5.5 billion yen
                                           
                                                                                                                                                                   Total liabilities,
                                                                                                                                                                   total net assets
                                             Accounts payable
                                                                                 (billions of yen)

                                            Short-term bank liabilities                                                  38.5                                              37.3
                                                                                                                                                          36.2
                                          →Increase in short-term borrowings            34.6         37.8    38.8                        35.8
                                                                                                                         73.4                                              88.8
                                             Deposits received                                               66.2                                         78.8                                Current
                                                                                                     94.8                8.2             79.0
                                                                                       101.4                                                                                7.1              liabilities
                                                                                                              7.5                                          8.4
                                                                                                                                          8.8
                                                                                                      8.5                91.9
                                             Current liabilities, etc.                  10.2                 82.2                                         84.0             88.5
   Changes in                                                                           71.8         80.9
                                                                                                                                         74.0

 Balance Sheets                              Long-term bank liabilities
                                          →Decrease in long-term borrowings                                             164.7                            152.8            149.7
                                                                                                             162.2                      154.2                                            Long-term
                                                                                       138.2         143.9
                      (billions of yen)      Net defined benefit liability                                                                                                                liabilities
Balance of net debt                                                                                                      8.9                                                8.2
                                                                                                              6.8                         8.6              8.3
                                                                                         7.2          6.9
 (comparison with                            Long-term liabilities, etc.                                                 74.1            70.4             71.6             72.9
                                                                                        71.2         70.4    72.5
  end of FY2016)
 (comparison with
     2016 3Q)                                Shareholders' equity
                                                                                                                        140.1                            137.4            142.6          Net assets
                                                                                       128.6         131.0   135.8                      134.9

                                             Accumulated other
                                                                                        20.4      15.0       14.7       20.5        19.1       22.8       24.1
                                             comprehensive income                           5.5        5.1         5.1        5.6        5.5                 5.1
    D/Eratio                                                                                                                                        5.2
                                             Non-controlling interests                2016 1Q   2016 2Q    2016 3Q     End of     2017 1Q    2017 2Q    2017 3Q
                                                                                                                       FY2016
 *Net                                                                                                                           Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.    18/43
Cash basis investment totaled 29.3 billion yen
                    (billions of yen)

                   45.0                             
                                                                                                      ① about ¥                billion in
                                                                                                          consolidated total
                   40.0                                                  Cash flow from investment
                                                                                                      (tangibles, intangibles)
                                                                                 activities:
                                                                                                      
                   35.0                                                                               - “Alcoholic Beverages,” “Food” and “Soft Drinks” –related:
                                                                                       billion yen
                                                                                                         about ¥7.2 billion
                                                                  5.8      planned in four years
                                                                                                         (Nasu Brewery one-way bottle-related work, etc.)
                   30.0                                                   (35.1 billion yen planned
                                                                             in 2017 full-year)       - Real Estate-related: about ¥2.3 billion
                                                                                                         (Boosting value of YGP, etc.)

Financial Status   25.0
                                                                                                      - SGM Group infrastructure streamlining, etc.: about ¥1.5 billion
                                                                                                        *SGM: Sapporo Group Management Ltd.

                                                                                                      ② about ¥                   billion in consolidated total
                   20.0                   40.2
                                                                                                      ③ about ¥                 billion in
                                                                                                         consolidated total
                   15.0       29.5                    31.0        29.3                                (Long-term prepaid expense, subsidiaries’ shares, investment
                                                                                                      securities, etc.)
                                                                                                      
                   10.0
                                                                                                      -Long-term prepaid expense (Japanese Alcoholic
                                                                                                      Beverages/Food & Soft Drinks) about ¥2.7 billion
                    5.0                                                                               -Acquisition of Anchor: about ¥11.5 billion

                                                                                                      ①+②+③ 
                    0.0                                                                               (cash basis, including current capital expenditure and lease fees)
                               2014        2015        2016       2017     2018      2019      2020
                            (full year) (full year) (full year)   (3Q)                                   about ¥             billion

                                                                                                                    Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   19/43
Promote initiatives for transformation of
                         the Group management platform
                              - Established Delicious Taste Technology Research Center
                                in first quarter
                   R&D        - Pursue measures for creating values in food
                              - Started health survey research related to lemon in
                                 Osakikamijima-cho in Hiroshima Prefecture
                              - Started trial run of new system for work style improvement
Transformation   Personnel,   - Promoted hiring and nurturing of diverse human resources
 of the Group      human        including global human resources
                              - Drafting of the Health Creation Declaration
 management      resources
                              - Concrete measures for reviewing the strategic cross-
   platform                     shareholding formulated in the first quarter
                              - Started implementation according to the contents of the
                  Finance       drawn up measures from the second quarter
                              - Started selling part of the cross-shareholding in 3Q
                                (proceedings from the sale: ¥0.7 billion was recorded)

                              - Promote utilization of AI (artificial intelligence) technology
                               *Utilization in handling of internal inquiries
                  Others       *Utilization in grape cultivation at own winery
                               *Utilization in document-based selection in new graduate hiring process
                                                                        Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   20/43
Personnel,
                       human
                     resources        Sapporo Group Health Creation Declaration
                       -Strengthening initiatives to maintain and enhance the health of all group employees-
                   [Sapporo Group Health Creation Declaration]
                   1. People are the bearers of a business
                      You can take on challenges in a new field and cross the finishing line with a cheerful
                      and positive attitude only because you are healthy both physically and mentally.
                      The business grows because its employees are healthy and this in turn leads to the
                      companyʼs growth.
                   2. Sapporo Groupʼs business and health are directly related
                      The business of “Alcoholic Beverages,” “Food” and “Soft Drinks” contributes to
Transformation        customersʼ physical and mental health and happiness.
                      We believe that employees, who create and offer the products, being physically and
 of the Group         mentally healthy is a proof that our products and services can offer happiness to our
                      customers.
 management        3. Being an attractive place of work leads to sustainability as a company
   platform           Employees spend lots of time at the workplace. A workplace that works proactively to
                      enhance and maintain employeesʼ health will be attractive to existing and future
                      employees and this leads to sustainability as a company.
                   We hereby make the Health Creation Declaration based on the conviction that the
                   physical and mental health of the Groupʼs human resources leads to creation of
                   happiness for our employees, their family and the company.
                 [Key initiatives]
                  Allocate public health nurses to each area to enhance healthcare structure
                  Further enhance measures to promote and support employees taking medical checkup so as to achieve 100% rate in employees
                    aged 40 years and above taking medical checkup for lifestyle-related diseases and those who were identified as requiring
                    emergency treatment in regular health checkups are seeing doctors
                  Introduce healthcare app for employees, promote health enhancement events utilizing group products such as Pokka Lemon 100
                  Utilize various health-related data
                                                                                                                                                                  21/43
                                                                                                          Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.
Appendix

           Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   22/43
Major sales & sales volume

Appendix                            -

                                        Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   23/43
【Beer】
                          (sales volume)                                 <Y-o-y change in sales volume of
                                                                                 3 core brands>
                     Jan-Sep up     % y-o-y (total demand down 2%)         115

                      Black Label Brand total up % y-o-y                  110

                        (Sales of the canned version:up     %   y-o-y)     105

                      Yebisu Brand total up      % y-o-y                  100

                                                                           95
                     【Happoshu+new         genre】
                                                (sales volume)                    Jan    Feb      Mar       Apr      May       Jun      Jul      Aug       Sep
  Appendix            Jan- Sep down %
                                                                                          Total beer demand                  Sapporo total
Japanese Alcoholic                                                                        Black label                        Yebisu
                       (total demand down 2%)
    Beverages
                      Mugi to Hop Brand total down         % y-o-y
                                                                          115
                      Goku Zero Brand total down           % y-o-y
                                                                          110

                                                                          105
                     【Wine , Spirits and other】(sales value)
                                                                          100
                      Wine:up      % y-o-y
                                                                           95

                      RTD : up      % y-o-y                               90
                                                                                 Jan    Feb      Mar      Apr      May       Jun       Jul     Aug         Sep
                      Spirits:up      % y-o-y                                          Total new genre demand                        Mugi to Hop

                      Japanese liquor:up        % y-o-y
                                                                                              Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   24/43
(10,000 cases)
                                       <3 core brand Jan- Sep Sales volume change>

                       1,400

                       1,200                                                                             <Beer lineup (Jan – Sep breakdown>

                                                                                                                   13%
                       1,000

  Appendix
Japanese Alcoholic       800
    Beverages
                         600

                                                                                                                                                           56%
                         400
                                                                                                         30%
                         200
                                                                                                                 Black label          Yebisu        Other

                           0
                                      2011    2012       2013     2014        2015     2016      2017
                               Black label brand total   Yebisu brand total    Mugi to Hop brand total

                                                                                                          Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   25/43
10                                    (billions of yen)
                                     <Jan- Sep Net Sales> (billions of yen)
                                                 ※incl. liquor tax                                                     5.3 5.1 5.4 5.4
                     200.0                                                                                 4.1 4.5 4.9
                                                                                                      5
                     180.0
                     160.0                                                                                 3.3 3.3 3.4 3.9 3.7 3.5 3.5
                     140.0   54.5                 54.8       60.0              48.8       44.3        0
                                       56.0                            52.5
                     120.0                                                                                2011 2012 2013 2014 2015 2016 2017
                     100.0                                                                                       Japanese wine         Imported wine
                      80.0                                                                           6
                      60.0   113.2     110.7      112.8      112.0    111.7    117.8     121.0       4
                      40.0
                                                                                                                                   4.9 5.5
                      20.0                                                                           2             3.4 4.2 4.2 4.2
                       0.0                                                                                 1.1
  Appendix                   2011      2012           2013    2014     2015    2016       2017
                                                                                                     0
                                                                                                          2011 2012 2013 2014 2015 2016 2017
Japanese Alcoholic                             Beer      Happoshu, New genre                                                    Spirits
    Beverages                                                                                        15

                                     <Jan- Sep sales breakdown by category>                          10

                                 6%                            4%                                     5
                                                                                                           6.3 7.8
                                                                                                                   9.3 10.4 10.3 11.3 11.8
                                                                               Beer
                                                                                                      0
                               7%                                                                         2011 2012 2013 2014 2015 2016 2017
                                                                               Happoshu, New genre
                                                                                                                          Japanese liquor

                                                199.7                          Wine, Spirits
                                                                                                     6

                                                                                                     4
                                          billions of yen
                                                                               Japanese liquor
                                                                                                     2
                                                                                                                                                          5.3
                                                                                                                                  3.3 3.3 3.8
                                                                                                          1.6 2.5 2.1
                              22%                                              RTD, Non alcoholic    0
                                                                        61%    beer                       2011 2012 2013 2014 2015 2016 2017
                                                                                                                                RTD
                                                                                                           Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   26/43
<Jul- Sep Major new products>

                     YEBISU Meister                           YEBISU#127
                                         Kohaku YEBISU                                         YEBISU Special edition
                       Improved                             (Special edition)

  Appendix
Japanese Alcoholic
    Beverages

                      Black label          Black label
                     Special edition      Special edition                                              YEBISU Hanamiyabi Special edition

                                Mugi to Hop brand                               Mugi to Hop Special edition
                                (Limited amount)                                                   Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   27/43
<Jul- Sep Major new products>

Appendix

                                           Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   28/43
Grande Polaire Wins Award

            Grande Polaire Nagano Furusato Vineyard, Kifu 2011 and Grande Polaire Yamanashi
             Koshu Barrel Fermentation, 2016 both                            won Gold and top honors in their
             respective categories at the Japan Wine Competition 2017
              http://www.sapporobeer.jp/news_release/0000021689/index.html

Appendix

                                                                                        Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   29/43
【SLEEMAN】                                                           【U.S. soft drinks business】
                 Jan-Sep unchanged y-o-y *sales volume                              Jan- Sep up                    %   y-o-y
                 (total demand down 2%)                                                                               *sales revenue
                                                                               <U.S. soft drinks business Net Sales in Local Currency
                                                                                                    (Jan-Sep)>
                                                                                    * before elimination of inter- company transactions
                【Sapporo U.S.A.】                                                     25

                 Jan- Sep up % y-o-y *sales volume                                  20
                                                                                                   19.2                                 19.2
                 (total demand down 2%)
                                                                                     15

                【Vietnam】
                                                                                     10

Appendix                                                                              5
International    Jan- Sep down                  %   y-o-y *sales volume
                                                                                      0
                                                                                                   2016                                 2017
                        <Y-o-y change in domestic sales volume
                                     in Vietnam                                                 Silver Springs Citrus (US$ millions)
                140%                                                                            Country Pure Foods (US$ millions)
                120%
                100%
                 80%
                 60%
                 40%
                 20%
                 0%
                       16.1Q   16.2Q   16.3Q   16.4Q   17.1Q   17.2Q   17.3Q
                                                                                                 Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   30/43
<SLEEMAN:Net Sales in Local Currency (Jan-Sep)                           Sapporo brand sales volume
                        *before elimination of inter- company transactions                breakdown by geographic area
                300
                                                                                                                                              9%
                250
                                                                                              6%
                200                                                                                                     35%
                                                                                                    2.82                                     4.62
                                                                                    20%
                150                                                                                                                        million
                                                           261 265 275                             million
                                               235 246 248                                                                                  cases
                100            198 205                                                             cases
                       165 183
                                                                                    2012
                50                                                                   3Q                          74%
                                                                                                                                                                    56%
                                                                                                                             2017
                 0
                                                                                                                              3Q
                       2008 2009 2010 2011 2012 2013 2014 2015 2016 2017                  North America:Canada, U.S.
                                                                                          Asia:Vietnam, Singapore, South Korea, etc.
                                      SLEEMAN(Can$ millions)
                                                                                          Oceania, etc.:Australia, Europe, etc.
Appendix
International   <Sapporo U.S.A.:Net Sales in Local Currency (Jan- Sep)                             <Trend of overseas sales volume of
                         *before elimination of inter- company transactions                        Sapporo brand products (Jan- Sep)>
                  50                                                               1200                                                     (10,000 cases)
                  45
                  40                                                               1000
                  35                                                                800
                  30
                  25                                                                600
                                                      43         44    45     47                                                                      963           965
                  20                      39    41          43                                       892      912       946       938       957
                         36         37                                              400      833
                  15          33
                  10                                                                200                                         365       394       417       462
                                                                                                             282     337
                   5                                                                        184     201
                                                                                     0
                   0                                                                        2010    2011     2012     2013      2014       2015      2016      2017
                        2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
                                                                                                          Sapporo brand            SLEEMAN
                                          USA(US$ millions)                                            Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.    31/43
Yebisu Beer launched in South Korea

              Launched Yebisu Beer in South Korea on September 7 (Thursday)
              Imported beer market is growing in South Korea and Japanese beer is growing popular
              The volume of our sales to South Korea has more than doubled compared with 2013
              Introduced Yebisu Beer with the aim of creating a super premium beer market
              We will promote sales in cooperation with M’s Beverage*, a local agent
               *A liquor distribution company that handles Sapporo products in South Korea established in June 2011 with Maeil Dairies Co., Ltd., a major
                Korean dairy manufacturer in business alliance with Sapporo

Appendix

           [Profile]
           ・Product name: Yebisu Beer
           ・Package: (new launch) 350ml and 500ml cans (full-scale launch) 10L and 20L kegs
           ・Sales plan: 30,000 cases in 2017; 100,000 cases in 2018 (large bottle count)
           ・Manufacturing plant: Kyushu Hita plant

            http://www.sapporoholdings.jp/news_release/0000020400/pdf/20170907YebisuBeerKorea.pdf
                                                                                                        Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   32/43
【Lemon-based drinks】                                       【Lemon-based food products】
                                                                                    Jan- Sep up         % y-o-y
                      Jan-Sep up         % y-o-y

                     【Unsweetened tea drinks】                                   【Soups】

                      Jan- Sep up         % y-o-y                               Jan- Sep up              % y-o-y

                                                                                【Soy milk, chilled products】
                     【Coffee drinks】
                                                                                 Jan –Sep Net Sales approx.                                             billion
                      Jan- Sep down            % y-o-y
  Appendix                  <Japanese soft drinks                                            <Japanese soft drinks
                      POKKA SAPPORO Food & Beverage
Food & Soft Drinks                                                                         Sales composition by genre
                      Sales composition by sales channel                                          (Jan- Sep)>
                                (Jan- Sep)>                                                                                                         Coffee drinks
                                                           Vending                      18%                            22%
                                                           machines                                                                                 Lemon‐based
                                                                                                                                                    drinks
                                                                                                                                                    Tea drinks
                                                            46%
                                    33.93million                                      5%      33.93million                                          Carbonated

                                        cases                                                      cases                                            Water
                                                                                     15%                                                            Other
                       54%
                                                                                                              25%                  15%
                                                ※Vending machines (end of Sep.)
                                                 own brand machines : about 86,000
                                                + Multi-brand machines                          Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   33/43
<Food & Soft Drinks segment Net sales>                            <Food & Soft Drinks segment
                     (billions of yen)                 (Jan- Sep)                                    Net sales break down by geographic area>
                        120                              ※April 2011 Consolidation of
                                                               POKKA CORPORATION
                        100
                                                                                                      85%
                          80

                          60
                                                                                       101.5 101.4
                                                                   93.4 95.9 97.6 99.3
                          40                                74.7                                                                                             15%

  Appendix
                          20       39.7
                                           28.6 23.5 25.4

Food & Soft Drinks          0                                                                                     Japan         Overseas
                                  2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
                                                 <Japanese soft drinks                                         <Overseas soft drinks
                                            POKKA SAPPORO Food & Beverage                                  POKKA Corporation (Singapore)
                                             Sales composition (Jan- Sep)>                                 Sales composition (Jan- Sep)>

                                                                               2%
                                            22%
                                                                                                                          157
                                                            ¥65.4                                                 SG$ million
                                                            billion                                      42%

                                                                                                                                                           58%
                                                                                     76%
                                                                                                                 Within Singapore            Export
                                                 Soft drinks       Food   Soy milk                                  Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   34/43
【Pokka Create CO., Ltd.】
                           Jan- Sep Net sales           billion

                                         up   % y-o-y

                                                                                   <New & refurbish outlets >
                     
                                                        105
  Appendix                     51                                  East Japan

Food & Soft Drinks                        193                      Central Japan
                                                                   West Japan

                                    37

                                                        104
                                          193                 Directory operated
                               89                             FC

                                                                                      Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   35/43
<Jul-Sep Major New products > Soft drinks

                                          Kireto Lemon Moisture

参考資料                                             Improved

Appendix   Unsweetened tea drink series

                 Soy milk series
                                                                                  Gabunomi series

                                                                  Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   36/43
<Jul-Sep Major New products > Foods

                                                 Jikkurikotokoto Soup series

参考資料
Appendix

                                                                       Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   37/43
Launch of miso leveraging group synergy

                           Shinsyu-ichi Miso Co., Ltd. launched miso
                            containing lactic acid bacterium (September 1)

                           Blended plant-based lactic acid bacterium SBL88,
                            found after years of research by Sapporo Breweries

Appendix

                                                 Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   38/43
(billions
              of yen)           Trends of net sales and number of                                   <Sapporo Lion outlets >
                                      Sapporo Lion Outlets                                            As of Sep 30, 2017
              25.0                                                                  220

              20.0                                                                  200
                          195     194
                                          186    188                                                  9 8
              15.0                                                 177    173
                                                                                    180        14                                                   Tokyo Metroporitan
                                                        168
                                                                                    160
                                                                                          5                                                         Kanto(excl.Tokyo)
              10.0                19.3   19.6    19.0   18.9       18.7   19.0                                                                      Hokkaido
                          17.9
                                                                                                             173
                                                                                    140
                                                                                                                                                    Tohoku
               5.0                                                                  120                                                             Nagoya

               0.0                                                                  100   26                                                        Kansai
Appendix                  2011    2012   2013    2014   2015       2016   2017                                                         89           Other

Restaurants                          Net Sales     Number of outlets
                                                                                                22
                  <Restaurants segment total number of outlets>
<Major rental properties & occupancy rates:(Averages for 2017 3Q )                                                                         <Information about
                                                                                                                                                         Real Estate for lease>
                                                                                            Occupancy                                                                            (billions of yen)
                                                        Site area         Floor area                                                        450.0
                                                                                               rate                No. of floors
                                                         (㎡)                (㎡)
                                                                                              (%)                                           400.0
                                                                                                                40 floors above             350.0
                Yebisu Garden Place(1)                   56,943          298,007                     98         ground, 5 below             300.0
                                                                                                                12 floors above
                Ebisu First Square                         2,596           16,012                 100                                       250.0
                                                                                                                ground, 1 below
                                                                                                                                            200.0                                        389.1
                                                                                                                7 floors above                                   357.4
                Ebisu Square                               1,561             8,644                100                                       150.0
                                                                                                                ground, 1 below
                                                                                                                11 floors above             100.0          197.7                   201.8
                Ginza Place                                   645            7,350                   99         ground, 2 below               50.0
                                                                                                                13 floors above
Appendix
                Strata Ginza(2)                            1,117           11,411                 100                                          0.0
                                                                                                                ground, 1 below
                                                                                                                                                        As of December As of December
Real Estate    *1: The number of floors is for the office block only. Occupancy rates are for office areas only.
               *2: Figures are for entire property. Sapporo owns 922m2 of the site (sectional ownership) and 89.72% of the building
                (joint management)
                                                                                                                                                            31, 2015       31, 2016
                                                                                                                                                     Balance sheet value              Fair value
                                                                                            (billions of yen)                                                                                        (billions of yen)
                                                                                                                              <EBITDA>
                                                         2016 3Q            2017 3Q             Change                                                       2016 3Q             2017 3Q                 Change
               <Operating income>

                Yebisu Garden Place, etc.                     6.1                6.1                 0.0              Yebisu Garden Place, etc.                   8.3                  8.3                     0.0

                Hokkaido                                      0.8                1.1                 0.2              Hokkaido                                    1.2                  1.4                     0.2

                Other area & other                                                                                    Other area & other
                                                              1.5                2.3                 0.7              operations                                  2.0                  3.0                     1.0
                operations

                General corporate                          (0.5)              (0.7)               (0.2)               General corporate                        (0.5)                (0.7)                   (0.2)

                Total                                         8.0                8.8                 0.7              Total                                     11.1                 12.1                      1.0
                                                                                                                     EBITDA= Operating income + depreciation and amortization)
                                                                                                                                              Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.    40/43
Various Initiatives by the Sapporo Group

            Nagoya City Bureau of Tourism, Culture & Exchange, Sapporo Breweries Ltd.
             and Sapporo Holdings Limited sign a partnership agreement for promoting
             Reims, France (photo)
               -To implement collaborative projects including community-linked cooperation starting at Shibuya,
                next-generation human resources development and new value creation
               http://www.sapporoholdings.jp/news_release/0000020381/pdf/20170704nagoya.pdf

            Tokyo University of Agriculture and Sapporo Holdings Limited sign a
             comprehensive partnership agreement
              http://www.sapporoholdings.jp/news_release/0000020393/pdf/20170803toukyounoudai.pdf

Appendix
            Aeon Global SCM and Sapporo Group start joint operation utilizing
             RORO (roll-on/roll-off) ship (cargo ship)
             http://www.sapporoholdings.jp/news_release/0000020389/pdf/20170721AEONSAPPOROHP.pdf

                                                                                                      Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   41/43
Various Initiatives by the Sapporo Group

            The 9th Yebisu Beer Festival
               -Theme: The beer festival in the city for adults-
              http://www.sapporoholdings.jp/news_release/0000020387/pdf/2017matsuri.pdf

            Spending part of sales at Yebisu Beer Festival for kids’ baseball
             teams in Kesennuma City
             Donated 250 sets of batting center tickets for the members of the kids’ baseball
             team in Kesennuma City, who are facing difficulties in finding places to practice
             due to the impact of Great East Japan Earthquake.
Appendix
            Donated total of ¥3 million to support the victims of the
             heavy rains in Kyushu region: ¥2 million to Hita City, Oita
             Prefecture, and ¥1 million to Asakura City, Fukuoka Prefecture
             http://www.sapporoholdings.jp/news_release/0000020386/index.html

            Delivered relief supplies to Hita City, Oita Prefecture,
             which suffered damage due to the heavy rain
              http://www.sapporoholdings.jp/news_release/0000020383/index.html

             Sapporo Group will continue to work on the three key themes of disaster
             restoration assistance -- promotion of local produce consumption,
             information dissemination and nurturing of the next generation.
                                                                                          Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   42/43
As an intrinsic part of people's lives, Sapporo will contribute to
   the evolution of creative, enriching and rewarding lifestyles.

The earnings forecasts and forward‐looking statements appearing in this document were prepared by the
SAPPORO Group based on currently available information and its best assessment of potential risks and
uncertainties. Actual outcomes may differ materially from forecasts due to changes in various underlying
factors.

                                                                                Copyright, 2017 SAPPORO HOLDINGS LTD. All rights reserved.   43/43
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