SCHOOLS DIVISION - THE SCHOOLS DIVISION EXPERIENCED GOOD GROWTH WITH STUDENT ENROLMENTS INCREASING FROM 22 877 STUDENTS AT THE END OF END FEBRUARY ...
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BUSINESS REVIEW
SCHOOLS DIVISION
THE SCHOOLS DIVISION
EXPERIENCED GOOD GROWTH WITH
STUDENT ENROLMENTS INCREASING
FROM 22 877 STUDENTS AT THE END OF
END FEBRUARY 2015, TO 24 199 STUDENTS
AT END FEBRUARY 2016.
30
Performance highlights ADvTECH Academies is the umbrella brand continuously being developed to take
The demand for private education in South to multiple community-based schools and advantage of growth opportunities, ranging
Africa is rising, and the solid increase in mid-fee schools. While each school retains from greenfield projects, acquisitions and
enrolments is a clear indication of the its own identity and character, they have in new product development.
excellence and value associated with common a focus on academic excellence
With the consistent increase in demand for
our brands. which caters to the needs of the immediate
education, there has been rapid growth in
community while benefitting from
Operating a variety of brands, namely the private education sector. Our schools
centralised support. This brand has opened
Abbotts Colleges, ADvTECH Academies, are known for their commitment to
new opportunities for growth through the
Centurus Colleges, CrawfordSchoolsTM, academic excellence and with this at the
acquisition of individually owned schools
Junior Colleges, Maravest and Trinityhouse heart of the business, providing quality
and the development of greenfield projects.
give us a competitive advantage, as each pre-primary, primary and secondary
is aimed at fulfilling a distinct market ADvTECH Academies’ first greenfield education is fundamental to the
requirement. The division comprised development was Founders Hill College; sustainability and reputation of the group.
78 schools (2015: 73) across 42 campuses the second was Copperleaf College in Therefore, we consistently ensure excellence
at the end of 2016. Centurion which opened in January 2017. to maintain our leading position as a
These projects exceeded expectations, with premium education provider.
The acquisition of Summit College was Founders Hill College tripling enrolments in
concluded in 2016, but will only be its second year of operations whilst Growth and expansion
accounted for in 2017, and Founders Hill Copperleaf commenced well ahead of Glenwood House, located in George, was
College opened in Modderfontein, both projected first year numbers. acquired in January 2017 and operates from
comprising of a pre-primary, primary grade 000 to 12 (pre-preparatory,
and a high school. Strategy preparatory and college) while also
The strategic acquisition of Glenwood As the leader in the premium private providing boarding facilities for 46 students.
House in George and Elkanah House in schooling sector, the division is renowned The school has built capacity for a further
Cape Town, subject to the completion of for its commitment to academic excellence. 90 students and sufficient space to add
the due diligence and competition We continue to develop opportunities for capacity for an additional stream. With
commission approval, strengthens our expansion in the premium sector whilst also values and an ethos that resonate with
position in the Western Cape, adding having identified the mid-fee sector and those of Trinityhouse, the school was
approximately 2 000 students effective opportunities in the rest of Africa for integrated into the brand.
January 2017. additional growth. Our pipeline is
PERFORMANCE HIGHLIGHTS
2 562 DISTINCTIONS
1.6 DISTINCTIONS PER STUDENT
1 STUDENT
ACHIEVED
4 STUDENTS
ACHIEVED
22 STUDENTS
ACHIEVED
40 STUDENTS
ACHIEVED
43 STUDENTS
ACHIEVED
10 DISTINCTIONS 9 DISTINCTIONS 8 DISTINCTIONS 7 DISTINCTIONS 6 DISTINCTIONS
AD vT E CH | I N T E G R AT E D A N N U A L R E P O R T | 2016 31
BUSINESS REVIEW
SCHOOLS DIVISION CONTINUED
NSC schools ADvTECH NSC IEB schools ADvTECH IEB
2016 schools 2016 2016 schools 2016
Number of matrics – 568 – 1 068
Matric pass rate 73% 99% 99% 100%
University exemption 27% 67% 88% 92%
As per learner – 1.0 – 1.8
Average >60% – 59% – 81%
Promoting academic excellence with the IEB examination requirements.
This collaboration to prepare Crawford
100%
The schools division’s goal is to provide a
nurturing environment of innovation and teachers and students ahead of their final
academic excellence, thus developing examinations, combined with independent
balanced and confident children who are specialists who are proficient in the IEB
examination requirements, highlights the
IEB matric pass able to identify and embrace personal
growth opportunities, both now and well academic strength, shared knowledge
rate into the future. This is why we evaluate not
only the most obvious measure of success
and commitment to excellence within
our group.
(matric pass rates), but also what happens ADvTECH has a central academic team
to our students beyond school and working with the brands to support and
graduation. develop the academic strategy to drive the
98%
qualifying
The consistently excellent matric results,
combined with the high number of
distinctions, are clear independent indicators
that we offer education of the highest quality.
development of excellence in process and
outcome. This team has a programme of
quality management for all academic
processes, which includes local and
international benchmarking, development
The schools division ensures that quality is
for entrance defined, implemented and monitored. and training, and exploration and
implementation of effective methodologies.
into higher Our matric students wrote either the
A new “core skills” curriculum underpins the
National Senior Certificate (NSC) or
education the Independent Examinations Board standard academic curriculum in all our
schools. Through deliberate focus on core
institutions (IEB) examinations. This year, the
CrawfordSchoolsTM matriculants wrote the skills and strategies such as problem solving
IEB examinations for the first time and and collaboration, students are able to
received significant support from teachers develop the necessary competencies for
Further strengthening our position in the their roles beyond school.
in our other brands who are more proficient
Western Cape and adding six schools to the
ADvTECH Academies brand, is the recently
acquired Elkanah House, subject to
competition commission approval. It offers
grade 000 to 12, with schools situated in the
Blouberg and Sunningdale suburbs of
Cape Town.
In addition to their grade 10 to 12 offering,
Abbotts College Johannesburg South
campus introduced grades 8 and 9 for the
first time in 2016, with great success. This
has led to the introduction of grades 8 and
9 at the Century City campus in Cape Town
and Pretoria East campuses in 2017.
Significant capex projects undertaken
during the year included capacity
expansions to facilities at Crawford Italia,
Crawford Lonehill pre-primary, Gaborone
International School, Founders Hill College
and Kathstan College. Boarding facilities
were also expanded at Southdowns College
and Pecanwood College.
32
Our teachers are key to upholding our
standards of excellence in order to deliver
on our value proposition. They show Students participated in a number of national and
unprecedented success, not only within
their own brands, but in supporting roles international Olympiads and competitions during
with other ADvTECH school brands during
teacher collaboration workshops. During
2016, in particular the International Maths and
2016, various learning tools were deployed Science Olympiad (IMSO) in which 11 science and
to support the blended learning model and
digital literacy of students and teachers. The
two maths medals were won.
ongoing training and development of our
teachers remains a key focus and regular
programmes are offered in this regard.
Benchmarking is essential to measure, Our holistic approach to education means All ADvTECH schools are actively involved in
deliver and maintain academic excellence. that, in addition to the academic various CSI and environmentally friendly
We constantly strive to improve and regard programme, each of our brands offer a projects. Two of our Centurus Colleges are
it essential to undertake international variety of sports and cultural activities. Our internationally certified eco-schools that
assessments such as the Schools students achieve many awards, not only in have earned their platinum flags as certified
International Assessment Test (SIAT) and academics, but across a spectrum of eco-schools. Please read more about these
Victoria Curriculum Assessment Authority sporting and cultural activities at regional projects on the respective brand websites
(VCAA). By combining local external and national level. (see pages 24 to 25 for brand website
assessments with international ones, we details) or in the sustainability report on our
A highlight in 2016 was six alumni of the
have ample data and a clear understanding website, www.advtech.co.za.
division participating in the Rio Olympics:
of how our students are performing in
Cameron van der Burgh, Jared Crous, Looking ahead
specific learning areas. This enables us to
Michelle Weber, Michael Meyer and Dylan
focus development and support We will maintain our efforts to continue
Bosch (all Crawford College alumni) and
accordingly. For those students who write finding creative, affordable and sustainable
Sebastien Rousseau, an Abbotts College
the international assessments as part of ways to offer quality education.
Claremont alumni. All are members of the
their final year at school, the individual
South African swimming team. In addition, To cater to the ever-growing demand for
results gives them an advantage when
Michelle Joubert, a Southdowns College our schools, capacity will be increased at
applying to local and international tertiary
teacher, took to the field in Rio as a field Trinityhouse, Maravest and the Centurus
institutions. It is encouraging to note that
hockey umpire. She was voted the brands.
US Ivy League universities such as Columbia,
International Hockey Federation’s (FIH) 2015
Harvard and Princeton regularly visit The overall growth for the division,
Women’s Umpire of the Year and selected to
CrawfordSchoolsTM as part of their including the new schools and acquisitions,
umpire the women’s hockey final at the
recruitment processes. is expected to continue at a steady pace in
2016 Olympic Games.
line with the group’s growth strategy.
AD vT E CH | I N T E G R AT E D A N N U A L R E P O R T | 2016 33
BUSINESS REVIEW
TERTIARY DIVISION
DURING
YET ANOTHER
SUCCESSFUL YEAR,
THE DIVISION
CONTINUED TO SHOW
STRONG ORGANIC
GROWTH. A NUMBER OF
STRATEGIC ACQUISITIONS
BROADENED OUR PRODUCT
OFFERING, PRESENTING EXCITING
OPPORTUNITIES TO EXPAND OUR
MARKET SHARE AND IN NEW
MARKET SEGMENTS.
34Performance highlights Vodacom and Bidvest. Rosebank College Varsity College also offers students a range
Rosebank College, due in part to the alone placed 2 337 students in jobs in 2016. of sporting activities, and several students
success of the mega-campus model, received national and international
In 2016, Varsity College celebrated its 25th
increased enrolments by 29% to 14 484 accolades, awards and gold medals.
year of offering high quality education. For
(2015: 11 264). Also contributing to the the past five years, the pass rates have Vega School of Brand Leadership (Vega)
increase in numbers, was the launch of the consistently exceeded 80%, with a distinction reaffirmed its international partnerships with
Connected Campus in Polokwane with its rate close to 19% in 2016. Varsity College the University of Art and Design in
attractive blended learning offering. The School of Finance and Accounting students Offenbach, Germany, as well as the lecturer
model involves students attending two days achieved a pass rate of 85% on the SAICA and student exchange programme with
of contact sessions on either side of three Initial Test of Competence (ITC) exam, a result Fontys Academy for Creative Industries in
days of mediated and structured self-study. equivalent to the SAICA national average and The Netherlands and Denmark.
While the campus can be accessed at any above several of the public universities. The
time, students are able to choose their own The Design School Southern Africa (DSSA)
SAICA ITC is the standard examination
pace and method of learning (including saw a 30% growth in enrolments for their
written after the completion of a SAICA-
online or personal support). The student BA in Interior Design IIE degree.
accredited CTA programme and is an
success rate in the second semester was assessment of core technical competence. Of Following the revamp of the Vega and DSSA
particularly commendable, demonstrating the top 20 UNISA CTA level 2 students in Durban and Pretoria campuses to optimise
our ability to implement innovative and 2016, five studied at Varsity College. the creative learning experience, student
market-leading education practices. enrolment numbers increased by 21%. The
The Varsity College School of Education
Rosebank College runs a highly effective Johannesburg campus is currently being
launched two new IIE Bachelor of Education
graduate placement programme, the revamped.
degrees. With a first intake of over 900
graduate empowerment programme (GEP), students in 2016, Varsity College is Vega and the DSSA students made their
which places significant numbers of determined to make a difference in this presence known in industry competitions
students in employment with a range of critical skills area. Students performed well, by winning the following national accolades:
companies. Our other tertiary brands offer particularly in their practical teaching
similar programmes adapted for the needs > Four silver and three bronze Loerie
modules, as a result of the support and
of their graduates. These programmes are Awards;
training they received.
an example of ADvTECH’s practice of > Two silver Pendoring Awards;
contributing to sustainable, holistic The Business School at Varsity College
> Golden Muse at PromaxBDA Africa
development of human capacity. introduced IIE qualifications on a part-time
Award;
basis, offered on a distance platform and
Through these programmes we maintain supported by tutors who engage online > Sappi Goldpack Award;
close contact with students and companies with students in groups and individually, in > Winner at Decorex 2016 MMT Design
throughout the country, connecting addition to optional face-to-face learning Challenge;
students with prospective employers. blocks. This blended teaching approach has > Winner of the Nestlé Tertiary Media and
Programme administrators evaluate, support ensured that student success rates are far Creative Choice Award; and
and match graduates with the more than higher than what is generally expected from
700 prospective employers and businesses > Two SA Fashion Week finalists.
distance learning institutions. The Business
on their books, which include top School accommodated over 5 000 The tertiary division currently comprises of
companies such as Apple, Mr Price, Netcare, registrations in 2016, with 36% of the nine brands that operate from 28 campuses.
Barloworld Logistics, South African Airways, students sponsored by their companies.
PERFORMANCE
28%
THE DIVISION’S EXCELLENT RESULTS
YIELDED A REVENUE OF R1 253 MILLION
HIGHLIGHTS R1 168 MILLION 2015, AN INCREASE OF
4 430 81%
OF OUR DEGREE GRADUATES
29 138 FULL
QUALIFICATION GRADUATES WERE EMPLOYED WITHIN SIX
MONTHS OF GRADUATION
2015: 24 332 STUDENTS
THE 51% ACQUISITION OF OXBRIDGE ACADEMY ADDING 147
COURSES TO OUR
INCREASED OUR REGISTRATIONS BY
21 000 DISTANCE STUDENTS OFFERING
AD vT E CH | I N T E G R AT E D A N N U A L R E P O R T | 2016 35BUSINESS REVIEW
TERTIARY DIVISION CONTINUED
education institution, are therefore Strategy
accredited and registered in the same way
Through the and therefore have equal standing.
Our strategy is to drive the quality and
accessibility of our qualifications in this slow
51% acquisition of The IIE offers 57 registered and accredited growth economy. We focus on ensuring
the University of qualifications, ranging from higher that our qualifications remain current and
relevant and that the content and
certificates to master’s degrees. To
Africa we increased accommodate this diverse range of assessments bridge the curriculum and the
our market qualifications, the IIE now operates four
faculties namely the Faculty of Commerce,
constantly evolving world of work. Our
programmes prepare students for the
presence into Faculty of Social Sciences, Faculty of workplace by incorporating placements or
the sub-Saharan Information and Communication
Technology and the Faculty of Humanities.
simulated workplace experience or other
practical components. Combined with the
African region. The quality assurance and governance
assistance of our GEP, together with other
support and development initiatives, these
system of the IIE mirrors that of the world’s programmes ensure that many of our
best university practices. The senate, graduates find employment. Graduate
comprising academic staff from our central tracking projects show that more than 81%
academic team and brands, is the highest
Capsicum Culinary academic decision making structure of the
of IIE graduates were employed within
six months of completing their studies.
Studio was added IIE. Its mandate is to set policies and A significant number of the remaining
monitor and review their implementation.
to our portfolio The office of the registrar works closely with
students chose to further their studies in the
year after graduation instead of immediately
reaffirming our the brands, the central academic team and
the broader ADvTECH group to ensure
entering the employment market. This is a
commitment to compliance with the IIE’s external regulatory
strong indicator that students who obtain
an ADvTECH tertiary qualification are
offering the best requirements and internal policies. Our
internal policies are modelled on
employable, even in a tough economic
environment.
qualifications for international best practices with strong
Please refer to the brands’ respective
the growing traditional principles, whilst also being cited
by others for their integration of current and websites for inspirational alumni stories.
hospitality and innovative thinking. Newly legislated regulations for private
tourism industry. Distinguishing the IIE from its peers is our higher education institutions as well as
commitment to innovation through the amendments to the Higher Education Act
development of new qualifications, prescribe that tuition support relations are
approaches to teaching and learning and no longer permitted between higher
The Independent Institute of Education the provision of sound student support and education institutions. This affected
(IIE) is by far the largest, most accredited service. Rosebank College and Varsity College,
private higher education provider, or “private where we had to begin the process of
university”, in the country. It has The IIE is committed to providing an phasing out tuition support on distance
international accreditation with the British exceptional learning experience. It is qualifications such as the University of the
Accreditation Council (BAC), an noteworthy that the IIE is the only private Free State LLB. While we do not agree with
independent authority that accredits private higher education provider which publishes this regulatory change, it has been a catalyst
education providers in the UK and abroad. its own accredited, peer reviewed academic for bold strategic initiatives such as
Locally, the IIE is registered with the journal, The Independent Journal of Teaching submitting our own Bachelor of Laws
Department of Higher Education and and Learning. Contributions come from degree and a Bachelor of Accounting
Training (DHET) and accredited by the across the world and in 2017, two editions degree for accreditation. The latter was
Higher Education Quality Committee will be published to deal with the increased accredited by the HEQC and SAICA, and will
(HEQC). The IIE is also working towards volume of approved articles. be offered on three campuses from 2017.
enhancing its partnership with The Open In keeping with its broader commitment to
University (OU), the United Kingdom (UK) develop the reputation and standing of Growth and expansion
based leader in distance education. private higher education in the country, the Organic growth is the largest contributor to
In terms of the Higher Education Act, IIE is a founding member of SAPHE, an the division’s excellent results, with
registered and accredited private higher association of South African Private Higher acquisitions more focused on entering
education institutions are currently not Education institutions. All members growing sectors in the tertiary education
legally allowed to call themselves recognise the issues of national importance space.
“universities” even though SA has a unitary associated with campaigns in the public
All indications are that tourism and
quality assurance system in which one sector such as #FeesMustFall, and are
hospitality are growing sectors in sub-
committee applies the same criteria for committed to developing the sector as a
Saharan Africa. This informed ADvTECH’s
accreditation to the qualifications of private contributing partner in meeting student
strategic decision to acquire Capsicum
and public institutions. All higher education aspirations. While our own campuses were
Culinary Studio (Capsicum).
qualifications such as degrees, whether from largely unaffected by the protests, we
a public university or a private higher recognise the national importance of the
issues raised.
36A leading culinary school, Capsicum is The Zambian regulatory and quality ADvTECH is constantly looking to improve
accredited with the South African Quality assurance system has evolved significantly systems, streamline processes and improve
Council for Trades and Occupation (QCTO) and a process of accrediting each efficiency. The IIE made various positive
and is a member of the South African Chef’s programme (and not just the institution) is changes that will continue into 2017,
Association and the World Association for under way. This is likely to result in a including a centralised student hub to
Chef Societies (WACS). All Capsicum’s changed and more focused set of improve customer service to students and
courses are registered with the South programme offerings going forward, and the dissemination of information. A new
African qualifications framework and offers exciting opportunities for synergy cloud-based library management system to
internationally accredited by City & Guilds, with the IIE. Information regarding the UoA enhance 24/7 access and services to
the UK’s leading vocational education and is available at www.universityofafrica.net. lecturers and students, both on and off
training organisation. campus, was implemented.
Promoting academic excellence
An exclusive partnership with Swiss The Learning Management System (LMS), or
In keeping with our commitment to
Educational Group (SEG) allows Capsicum IIELearn, continues to support the teaching
academic excellence, all our tertiary brands
students to further their studies and and learning strategy. It has had a positive
provide an exceptional learning experience
complete a Bachelor’s degree in Culinary impact on student learning while also
aligned with the expectations of the
Science. For more information, visit the drawing more students and lecturers to
industry and of our students. Most of our
website: www.capsicumcooking.com. work online. The uptake by learners was
courses are delivered at state-of-the-art
beyond expectations given that this was the
ADvTECH’s commitment to increasing campuses across South Africa, while the
first full year of operation. The IIE is also
participation in offering distance courses distance education methodology employed
launching a Mosaic App for all devices
(qualifications and short courses) is for the others is delivering strong student
which will use BlackBoard Learning
apparent, with the acquisitions of a 51% outcomes. Smaller class sizes than most
Optimisation. Services will include the
stake in both Oxbridge Academy and the public institutions enable us to innovate our
student portal, Office 365, IIE Marque, career
University of Africa (UoA) in Zambia. teaching methodology and offer more
centres, directory and emergency contact
personalised learning and support for
Oxbridge Academy is an established private information.
students, resulting in increased student
distance learning college which is
success. These features ensure a constant Looking ahead
provisionally registered with the DHET
and growing demand for ADvTECH’s
under the Further Education and Training Considering the 2016 organic growth in
tertiary qualifications.
Colleges Act 16 of 2006. Oxbridge offers enrolment numbers and our expansion into
students opportunities to gain job-relevant Through both the Rosebank College other education sectors through
skills and provides academic and student Connected Campus and the mega-campus, acquisitions, we confidently predict further
support from industry experts and tutors. we have gained invaluable insights into the growth in 2017.
The partnership has considerably expectations and perceptions of our target
Two Varsity College campus expansion
strengthened ADvTECH’s position in the student market. This will enable us to refine
projects are planned for 2018, and plans are
distance sector. Information on their and expand both offerings significantly over
under way for a new Varsity College campus
programmes and courses is available at the next few years.
to open in 2019. Rosebank College is
www.oxbridgeacademy.co.za.
Accredited IIE qualifications offered for the concentrating on expanding mega-
The acquisition of UoA, effective in 2017, first time in 2016 were: campuses and digitally enabled campuses
signifies the tertiary division’s first step into throughout South Africa.
> Bachelor of Commerce (Distance);
Africa beyond our borders. It underpins our
> Bachelor of Public Administration We intend to make full use of IIELearn, to
Africa expansion strategic vision to derive
(Distance); reach more students in the distance mode
30% of the group’s revenue from outside
and enhance the learning experience for
South Africa by 2020. > Bachelor of Commerce in Economics;
our on-campus students. Effective online
The UoA offers distance education > Bachelor of Education in Foundation education strategies will be applied in the
qualifications with a student base in Phase Teaching; coming years to support our expected
Southern Africa including Zambia, > Bachelor of Education in Intermediate growth in the distance education space. We
Zimbabwe, Angola, Uganda and the DRC. Phase Teaching; monitor each new operational feature to
It has developed a business model to make > Bachelor of Commerce Honours in ensure that our growth does not
tertiary education more accessible to many Strategic Brand Management; compromise the quality of our teaching
communities by offering “register as you go” and learning.
and “pay as you go” courses. The pan-African > Higher Certificate in Business
Management; The IIE’s central academic team, together
PhD programme, Leadership in Africa’s
> Higher Certificate in Business with the brands and stakeholders, will
Development, is another unique course
Management (Distance); and continue to evaluate programmes and
offering.
expand course offerings, with 13 new
Accredited and registered with the Zambian > Higher Certificate in Legal Studies.
qualifications currently in development.
Ministry of Education, the UoA comprises More IIE degrees and postgraduate
eight faculties and offers 60 qualifications qualifications are in the accreditation
ranging from certificate to doctorate levels. pipeline as the IIE continues to respond to
new developments and market demand.
AD vT E CH | I N T E G R AT E D A N N U A L R E P O R T | 2016 37BUSINESS REVIEW
ADvTECH
RESOURCING
MAINTAINED ITS
FOCUS ON NICHE
PLACEMENTS FOR
CLIENTS SEEKING
CANDIDATES WITH
SPECIALISED SKILLS IN THE
FINANCE, INFORMATION
RESOURCING TECHNOLOGY, ENGINEERING,
HUMAN RESOURCE MANAGEMENT,
DIVISION LOGISTICS AND SUPPLY CHAIN
MANAGEMENT SECTORS.
38Performance highlights retention and development strategies, Consultants (IPSC), the Confederation of
The division performed admirably in a together with standardising employment Associations in the Private Employment
volatile job market where the South African benefits, have proved effective. Sector (CAPES) and the Information
unemployment rate rose to a 12 year high. Technology Association (ITA).
The resourcing division brands all have
In the third quarter of 2016, the rate of distinct personalities, but all have one thing Leveraging off LinkedIn’s unique global
joblessness stood at 27.1%, the highest in common: commitment to providing the social media positioning to source
since 2004. highest levels of service to their candidates candidates, the division increased its
and clients. Having numerous brands in one LinkedIn recruiter subscriptions in 2016.
Although challenging economic conditions
prevailed due to local and international division creates a healthy level of competition To ensure a continued excellence in quality
economic influences, the division while at the same time all can benefit from and superior service, the division conducts
maintained similar volumes of candidate shared expertise and well-documented best annual independent, client-focused market
placements (permanent and temporary) to practice principles. research activities. The findings of these
those of 2015, remaining the market leader Resourcing services include an in-depth studies help to identify areas for
in permanent placements in South Africa. analysis of specific needs, personalised improvement. There is also a rigorous
advice on market trends and available internal quality auditing process to ensure
During the year, the division launched a
opportunities in a given market sector. that the placement of quality candidates,
recruitment process outsourcing function
Clients deal with a single recruiter who takes best suited to client requirements, is
through The Working Earth. This initiative
care of their specialist needs. consistently efficient.
has been a success and business operations
are already showing improved results. The transformation of our workforce Looking ahead
We continue to broaden our prospects and demographics to better represent the We have been able to speed up the
service different market segments in the communities in which we operate remains placement process through optimising the
wider African market to counter the effect an ongoing focus for the division. A use of technology and systems, as well as
of low economic activity in the domestic proprietary learnership programme, streamlining processes and improving
market. This was boosted by the brands arranged through the Federation of African database management and extraction. This
operating in the contracting space, most Professional Staffing Organisations (APSO), is has led to the speeding up of the process to
notably Africa HR Solutions, which saw an in place to enable the development of identify the best candidates and placing
increased number of placements in several critical scarce skills in the South African them with clients requiring scarce skills,
countries outside of South Africa. employment sector. It equips talented resulting in increased customer satisfaction.
individuals with the skills they need to find
Strategy employment. The resourcing division will continue to find
innovative ways to streamline the
Attracting and retaining the best people
A focus on quality recruitment process, while upholding the
remains our priority. We realise that we
high levels of professionalism in each of the
would not be able to achieve success Barriers to enter the recruitment industry are
niche sectors of specialisation. We will also
without the enthusiasm, commitment and minimal because there are few legislative or
continue to seek opportunities to extend
hard work of all staff members across the other requirements. For this reason, it is vital
and strengthen our position across the
division. Therefore, we continually invest in that the division retains its solid reputation
African continent in both temporary and
our people and strive to offer optimum as a leading provider of quality candidates.
permanent placements.
working conditions to sustain our market- All our brands are accredited members of a
leading position in the recruitment industry. number of professional bodies including
Over the past three years, our consultant APSO, the Institute of Personnel Service
AD vT E CH | I N T E G R AT E D A N N U A L R E P O R T | 2016 39You can also read
