SELLING ONLINE IN INDIA - BUSINESS SWEDEN October 2015 India
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SELLING ONLINE IN INDIA BUSINESS SWEDEN October 2015 India
AGENDA Background of this study Introduction to India E-retail market in India India entry cases Selling online for Swedish companies Business Sweden in India BUSINESS SWEDEN 10 DECEMBER, 2015 4
INDIA IS THE WORLD’S THIRD LARGEST ECONOMY
BASED ON PURCHASING POWER
World’s largest economies India’s GDP composition
Nominal GDP at PPP, 2015 Share of total
1. China 18,9
2. USA 18,1 17%
Agriculture 36%
3. India 7,9
30%
4. Japan 4,8
5. Germany 3,8 26%
Industry
6. Russia 4,3
53%
7. Brazil 3,2 Services 38%
8. Indonesia 2,8
40. Sweden 0,4 1980-81 2014-15
India has surpassed Japan to become the world’s 3rd largest economy in PPP terms
This has been enabled by a massive economical shift from agriculture to services over the course
of thirty years
Focus now on growing the manufacturing share of the economy – “Make in India”
SOURCE: RESERVE BANK OF INDIA, IMF, ECONOMIC TIMES OF INDIA
BUSINESS SWEDEN 10 DECEMBER, 2015 5
THE COUNTRY IS SET TO BECOME ONE OF THREE
DOMINANT ECONOMIES GLOBALLY
GDP at Purchasing Power Parity
Share of world total
28%
23%
18% 2060: Second
17% 16% 17%
only to China
2030: Parity with
9% Euro area
7%
4% 3% 4%
2%
China India US Euro Area Brazil Russia
2011 2030 2060
SOURCE: OECD ECONOMIC POLICY PAPERS, 2012
BUSINESS SWEDEN 10 DECEMBER, 2015 6
INCREASED DISPOSABLE INCOME AMONG YOUNGER
PEOPLE LEADS TO MORE DISCRETIONARY SPENDING
Gross disposable income per household
USD
Sweet spot
6 000 +40% in 4 years
5 000
% of total earners in age
4 000
3 000
2 000
income band
1 000
0
2010 2011 2012 2013 2014
Increasing disposable income leading to more demand for discretionary items like fashion apparels,
home décor etc.
The population aged 25-39 have the highest ‘collective’ gross income
In the coming five years, this age group will continue to have the highest gross income in India
SOURCE: EUROMONITOR, INCOME AND EXPENDITURE: INDIA, DATAMONITOR
BUSINESS SWEDEN 10 DECEMBER, 2015 7
INDIAN CONSUMERS ARE MOVING FROM PRICE
CONSCIOUS TO BRAND CONSCIOUS
India’s first
H&M store
opened on
02 Oct 2015
Shopping becoming an experience, not a
necessity
Higher income levels are increasing the
interest in brands
Shopping for basic goods and food is
often done by servants and maids.
Shopping for discretionary items is
therefore more of an entertainment
Brand consciousness and demonstration GUCCI store
effect supports retail sales to a large extent in New
Delhi, India
Increased availability of credit and use of
‘plastic money’ have contributed to a strong
and growing consumer culture in India
SOURCE: ECONOMIC TIMES, GUCCI, BUSINESS SWEDEN ANALYSIS
BUSINESS SWEDEN 10 DECEMBER, 2015 9
CUSTOMERS ARE NOW SPREAD ACROSS THE COUNTRY
AND NOT JUST RESTRICTED TO METROS
Urban agglomeration / cities in India
19 cities with more than 2 million people and
additional 34 cities above 1 million people
Various strategies applied to reach right consumers
“Skimming” in tier-I cities becoming less relevant
(but can still work – e.g. Jimmy Choo in
Chandigarh)
Brand-building in metro’s and subsequent
cascading to tier-II cities
Some retailers have seen positive effects from
focusing on a few tier-II cities instead of going
for all-India
Above 10 Mn inhabitants Lately, foreign retailers are using e-tailing to reach
affluent customers spread across metros, tier I-IV
Above 4 Mn inhabitants cities and small towns
Above 2 Mn inhabitants
SOURCE: CENSUS OF INDIA
BUSINESS SWEDEN 10 DECEMBER, 2015 10
AGENDA Background of this study Introduction to India E-retail market in India India entry cases Selling online for Swedish companies Business Sweden in India BUSINESS SWEDEN 10 DECEMBER, 2015 11
IN 3 YEARS, APAC RETAIL SALES IS EXPECTED TO
OVERTAKE EUROPE AND N. AMERICA COMBINED
Retail sales (USD trillion) 2012 16.2 2015F 18.4 2018F 22.8
CAGR % 4
4,9
5
4,3 11
5,0 4,1
4,3 10,3
3,8
7,6
6,3
2012 2015F 2018F
2012 2015F 2018F
10
0,5 0,6 0,8
2012 2015F 2018F
4
2012 2015F 2018F
1,4 1,5 1,7
2012 2015F 2018F
SOURCE: PWC
BUSINESS SWEDEN 10 DECEMBER, 2015 12
INDIAN RETAIL MARKET SIZE IS SIMILAR TO THAT OF
GERMANY
Retail sector market size
2013-2014, USD billion, selected major markets
3 190 3 080
1 600
534 518 495 234
Market size
USA China Japan India Germany UK Nordic
318 1,393 126 1,267 82 64 25
Population (million)
10.0 2.2 12.7 0.4 6.3 7.7 9.3
Per capita spend on retail
(USD’ thousand)
Highest Lowest
SOURCE: STATISTA, GFK, GTAI, IBEF, BUSINESS SWEDEN ANALYSIS NORDIC: SWEDEN (81), NORWAY (62), DENMARK (49), FINLAND (42)
BUSINESS SWEDEN 10 DECEMBER, 2015 13E-RETAIL MARKET IS WITNESSING ROBUST GROWTH
AND WILL QUADRUPLE IN THE NEXT 6 YEARS
E-tailing industry in India
(USD billion)
Infancy Rapid growth
22,2
19,9
CAGR 17,5
27%
14,1
CAGR 10,6
52%
7,6
5,3
3,5
1,5 2,3
1,0
2010 2011 2012 2013 2014 2015 E 2016 E 2017 E 2018 E 2019 E 2020 E
E-tailing industry in India is estimated to reach USD 22-30 billion by 2020
During the past decade, e-retail sector was held back due to factors such as lower internet penetration,
poor mobile internet connection, Indian retail consumers’ can’t touch, won’t buy mentality, trust on genuinity
of products sold online, and limited availability of product categories online
SOURCE: PWC, BCG, TECHNOPAK, STATISTA, BUSINESS SWEDEN ANALYSIS
BUSINESS SWEDEN 10 DECEMBER, 2015 16E-TAILING WILL BE DRIVEN BY INCREASING ACCESS,
LOWER ONLINE PRICE & HIGHER DISPOSABLE INCOME
1 Increase in the number of internet users and internet penetration
2 Leapfrog from no internet to mobile
3 Demographic shift towards higher disposable income
4 Online lower prices, deals and discounts
5 Positive PE / VC sentiment and inflow of investments
6 Innovative tweaks to retail business model
BUSINESS SWEDEN 10 DECEMBER, 2015 17INCREASING NUMBER OF INTERNET USERS WILL OPEN
UP NON-TRADITIONAL CATEGORIES
How is it shaping e-retail
E-retail drivers Description
industry
243 E-retailers are able to sell
Internet users (million) more number of units of
Internet penetration (%) current products
Adding new product lines
155 to satisfy wider consumers
1 needs
Finding niche segments to
Increase in the
90 garner first-mover-
number of
advantage
internet users
and internet 51 Entry of new e-retailers
penetration 32 with innovate business
16 21
5 19,9 concepts
7,5 12,5
0,5 1,5 1,9 2,8 4,3
2000 2002 2004 2006 2008 2010 2012 2014
Internet users has grown 11 times in the past decade
By 2018, internet users will double and cross 500 million users
SOURCE: KPMG, INTERNET LIVE STATS, BUSINESS SWEDEN ANALYSIS
BUSINESS SWEDEN 10 DECEMBER, 2015 18‘SHOPPING ON THE GO’ USING MOBILE HAS SHAPED
APP-ONLY MODEL
How is it shaping e-retail
E-retail drivers Description
industry
E-retailers are
experimenting with and
Mobile internet users (million) enhancing their App-
314
platforms
Myntra, India's largest
236 online fashion retailer has
213
2 shut down its website and
159 switched to an app-only
Leapfrog from channel since May 2015
no internet to 110
News reports suggest
mobile
Flipkart, India’s largest
ecommerce player is
planning to go app-only
from September 2015
2013 2014 2015 E 2016 E 2017 E
Indian consumers in rural areas and tier-III cities are
leapfrogging from no internet to mobile towards smartphone
revolution, skipping the desktop PC and laptop steps
SOURCE: KPMG, IAMAI, STATISTA, BUSINESS SWEDEN ANALYSIS
BUSINESS SWEDEN 10 DECEMBER, 2015 19LOWER ONLINE PRICES AND DISCOUNTS TO PULL MORE
CONSUMERS TOWARDS E-TAIL
How is it shaping e-retail
E-retail drivers Description
industry
In order to attract new
customers and capture a
larger market share, e-
retailers have come up with
lower pricing on products
vis-a-vis brick-and-mortar
stores, flash sales,
4
seasonal sales and more
Online lower Bonus discounts for
prices, deals purchases made through
and discounts App-only
SOURCE: AMAZON, FLIPKART, SNAPDEAL, BUSINESS SWEDEN ANALYSIS
BUSINESS SWEDEN 10 DECEMBER, 2015 21INNOVATIVE TWEAKS TO FILL-IN THE BUSINESS MODEL
GAPS SUCH AS…
E-retail drivers Description How is it shaping e-retail industry
Indian customers have started Major e-retailers are expanding their delivery
Free and to expect door delivery of reach to interior parts of India
quick goods, from small pocket book
For instance, Amazon India has chosen India
home to a large furniture, free of
Post as its primary delivery partner servicing
delivery charge or at a minimal cost
over 19,000 pin-codes through 140,000 post-
offices across the country
6
Certain consumers might want E-retailers have come-up with a friendly return
Innovative Friendly to return damaged/ defective policy, wherein consumers can return
tweaks to retail return goods, whereas others might damaged/defective goods with 7-30 days
business policy have a second thought about timeframe depending on the product category
model purchasing a particular product
India has lower credit and debit E-retailers gambled and introduced ‘Cash on
card penetration Delivery’ system, a unique collection process
Cash on that allowed the customer to make cash
350 million debit cards and 19
delivery payments upon receiving the goods
million credit cards in 2014, as
per Reserve Bank of India Today, all major e-retailers have cash on delivery
as a payment option
SOURCE: BUSINESS SWEDEN ANALYSIS
BUSINESS SWEDEN 10 DECEMBER, 2015 23…CASH ON DELIVERY, MAKING IT THE MOST WIDELY
USED PAYMENT MODE
Mode of payment in Indian e-tailing industry
2014
Cash on delivery is a popular mode of
45%
payment and has been one of the
defining pillars of India's ecommerce
boom. Every 1 out of 2 payments are
made through cash on delivery
37% of online Indian shoppers pay
through debit and credit card mode of
21% payment
16% Mobile wallets, which have seen a
surge of activity in the last few
10%
8% months, contribute 8% of all
payments
In India, many customers tend to
prefer cash on delivery as the online
Cash on Debit card Credit card Internet Mobile wallet
payment modes are yet to catch up in
delivery banking
many parts of the country
SOURCE: TRAK.IN, IAMAI, BUSINESS SWEDEN ANALYSIS
BUSINESS SWEDEN 10 DECEMBER, 2015 24OVERALL, INDIAN CONSUMERS SEEM WILLING TO BUY
MOST THINGS ONLINE
% respondents who said they have bought category online during 3 month period (May-July 2014)
Product categories Global avg. India US UK Germany Japan China
Electronics 77% 79% 83% 84% 90% 53% 96%
Home appliances 59% 67% 46% 65% 58% 41% 83%
Home furnishings 53% 59% 56% 65% 66% 53% 65%
Apparel & fashion 76% 84% 87% 85% 88% 66% 97%
Sports & outdoor 52% 52% 56% 53% 66% 36% 78%
Beauty products 57% 68% 50% 56% 62% 48% 85%
Household items 45% 60% 36% 48% 40% 41% 84%
Groceries 45% 52% 26% 60% 36% 68% 90%
Toys, kids, babies 49% 61% 48% 53% 49% 32% 75%
Music & games 62% 65% 74% 75% 66% 46% 69%
Books 73% 70% 82% 82% 80% 65% 89%
>75% have bought the category online 50%-75% have bought the category onlineINDIA’S E-TAILING ECOSYSTEM HAS PLATFORMS FOR
EVERY CATEGORY
Big 3
Horizontal online
market place
Apparel and fashion
Furnishing
Vertical product
category champions Grocery
Beauty and wellness
.
.
and more
SOURCE: BUSINESS SWEDEN ANALYSIS
BUSINESS SWEDEN 10 DECEMBER, 2015 27HEATING COMPETITION BETWEEN BIG THREE
HORIZONTAL ONLINE MARKETPLACES
E-retailing market share by players Year started Oct 2007 Jun 2013 Feb 2010
2014, by GMV*
Marketplace since Apr 2013 Jun 2013 Sep 2011
Rest Revenue (2013-14) USD 451 million USD 27 million USD 26 million
9%
Annual GMV * USD 4.5 billion USD 2.0 billion USD 3.5 billion
Amazon
15% Unique visitors
Flipkart 23.5 million 23.6 million 17.9 million
(UV)**
44%
% change in UV*** 80% 142% 90%
Registered
45 million 25 million 40 million
customers
Snapdeal
# of sellers 30,000 18,000 100,000
32%
Product range 10+ million 17 million 10+ million
Funding so far USD 3.2 billion USD 2.0 billion USD 1.1 billion
* GMV: Gross Merchandise Value - total sales value of the merchandise sold in 2014-15
SOURCE: MORGAN STANLEY IN BUSINESS STANDARD , ECONOMIC TIMES, CRUSHBASE.COM, FINANCIAL ** For the month of May 2015
EXPRESS, BUSINESS TODAY *** % change in in the number of unique visitors since May 2014 to May 2015
BUSINESS SWEDEN 10 DECEMBER, 2015 28FOUR TYPES OF ONLINE RETAILERS AND MARKETPLACES Pure inventory led model Hybrid model Managed marketplace Pure marketplace Sells only owned inventory Sells owned inventory No owned inventory No owned inventory Does not sell 3rd party Sells 3rd party products Sells only 3rd party Sells only 3rd party products also products products No used goods No used goods No used goods Used goods are allowed Prices are fixed Prices are fixed Prices are fixed Prices are discovered Control on fulfillment and Control on fulfillment and Control on fulfillment and No control over fulfillment return return return and returns SOURCE: INFOSYS, PWC BUSINESS SWEDEN 10 DECEMBER, 2015 29
MYNTRA: AMBITIOUS PLANS TO TIE-UP WITH 40-50
FOREIGN BRANDS OVER THE COMING 6-12 MONTHS
Foreign brand tie up
Myntra
International
Private label Multiple brands
business
For in-house designed Caters to brands Caters to foreign
brands currently sold in India brands with no
through brick-and- presence in India
mortar
2016
Target of adding 40-50
2015 international brands by
first half of 2016
Currently 20 global
2014
brands sell through
Started international this platform
business division with Major brands are from
a focus on brining the US, UK and
foreign retailers into Europe
India
SOURCE: INTERVIEW WITH MYNTRA
BUSINESS SWEDEN 10 DECEMBER, 2015 31AGENDA Background of this study Introduction to India E-retail market in India India entry cases Selling online for Swedish companies Business Sweden in India BUSINESS SWEDEN 10 DECEMBER, 2015 33
MOTOROLA: THE TREND SETTER IN E-TAILING ONLY ROUTE Motorola Mobility re-entered the Indian FLIPKART WEB-PAGE DURING THE LAUNCH OF MOTOROLA PHONE market in February 2014 (after shutting down its Indian website in Nov 2012) Selected e-retail only channel for re-entry Tied-up an exclusive agreement with Flipkart Sold 2.5 million handsets over 9 month period or 9,200 units per day (Feb-Oct 2014) Witnessed a sharp turnaround within 9 months, based solely on ecommerce platform So far launched multiple products through this route: Moto G, Moto E, Moto X, Moto G (2nd gen), Moto X (2nd gen) and Moto G (3rd gen) Will continue to be an online-only player and partner exclusively with Flipkart SOURCE: THE HINDU, BUSINESS INSIDER, TECH CIRCLE, TRAK.IN, BGR MEDIA BUSINESS SWEDEN 10 DECEMBER, 2015 34
ENTERING INDIA THROUGH ONLINE-ONLY CHANNEL:
BRITISH BRAND DOROTHY PERKINS
Dorothy Perkins, a UK-based fast
fashion and apparel brand, entered the
Indian market through Jabong in March
2014
Signed a three year exclusive contract
In less than a year (February 2015),
Dorothy Perkins emerged as one of the
top three women apparel brands selling on
Jabong
70% of its sales in India comes from
dresses and the rest from bags, shoes
and accessories
Products are priced at par with global
pricing at INR 1,500-5,000 (SEK 185-650)
"Print ads and bloggers' opinion writing
would be our next step to promote the
brand. A brand ambassador programme is
also in our priority list“
- Alex Maw
Marketing Director, Dorothy Perkins
SOURCE: INFOSYS, PWC
BUSINESS SWEDEN 10 DECEMBER, 2015 35SWEDEN’S SCA: SALES RAMP-UP THROUGH E-TAILING
CHANNEL
SCA is present in India since 2011
Selling major brands such as Libero (diapers),
Tempo (tissues), Tork (paper hand towels) and
Tena (adult diapers)
In 2014, SCA decided to ramp-up its India
operations and to become a significant player
Focus on e-commerce channel to distribute
products
Tied up with leading e-tailing portals such as
Snapdeal, Firstcry, Amazon, and PayTM to
reach out to the Indian consumers in the tier 2
and 3 cities
“Currently, online sales account for more than 20%
of India sales and is exploding”
- Cecilia Edebo
Managing Director at SCA India
SOURCE: FORBES INDIA, SCA, BUSINESS LINE, INDIA RETAILING
BUSINESS SWEDEN 10 DECEMBER, 2015 36TESTING THRU E-TAIL AND EXPANSION TO BRICK-AND-
MORTAR STORES: SPANISH BRAND DESIGUAL
Desigual entered the Indian market through an exculsive deal with etailer Jabong
India entry thru e-tail route in December 2012
Inked an exclusive tie-up with Myntra in April 2014, following contract expiry with
Change of e-tailing partner Jabong
Entered brick-and-mortar space by partnering with Shoppers Stop in April 2015
Launch of brick-and-mortar
format Launched a first-of-its-kind Desigual shop-in-shop located at the Shoppers Stop
store in Mumbai
Scale-up of brick-and-mortar presence through ‘travel retail stores’ in partnership
Scaling-up of brick-and-mortar with The Nuance Group
Opened duty free outlets at Mumbai and Bangalore international airports
SOURCE: INDIAN RETAILER, FASHION UNITED, FIRST REPORT, FRONTIER MAGAZINE
BUSINESS SWEDEN 10 DECEMBER, 2015 37AGENDA Background of this study Introduction to India E-retail market in India India entry cases Selling online for Swedish companies Business Sweden in India BUSINESS SWEDEN 10 DECEMBER, 2015 38
ADVANTAGES FROM GOING THE E-RETAIL ROUTE
Get instant access to (almost) the entire Indian sub-continent
Reach Reach affluent customers with high spending power in tier I-IV
cities and small towns accounting for 40-70% of e-tail sales
Take advantage of marketing support for promoting brand visibility,
Marketing and analytics sales promotion, and product launch assistance
support
Make use of analytics for optimizing and focusing sales effort
Lower investment and low working capital requirement vis-à-vis
Working capital traditional brick-and-mortar route
Try new markets while focusing on your core markets and activities
SOURCE: BUSINESS SWEDEN ANALYSIS
BUSINESS SWEDEN 10 DECEMBER, 2015 39THREE WAYS TO GET ONLINE FOR SWEDISH BRANDS
Go through local distributor with significant online
1
presence (Flipkart) (Amazon India)
2 Direct tie-up with e-retailer
Go through an international market place via boutique /
3
authorized reseller in Europe
BUSINESS SWEDEN 10 DECEMBER, 2015 401. GO THROUGH LOCAL DISTRIBUTOR WITH
SIGNIFICANT ONLINE PRESENCE
Sweden India
Local distributor E-retail platform
Swedish brand
(WS Retail) (Flipkart)
Swedish brand ships Inventory maintained Products picked from Places order for
goods to WS Retail by WS Retail WS Retail, packed products
and delivered
Shipping time of 10- 2-5 days 1-4 days
15 days
Receives money Deducts warehousing Deducts commission, Customer makes
less all costs from charges, commission out-bound logistics total bill payment
distributor and in-bound logistics and payment charges to Flipkart
from payment from the total
received by Flipkart payment made by
customer
BUSINESS SWEDEN 10 DECEMBER, 2015 412. DIRECT TIE-UP WITH E-RETAILER
Sweden India
E-retail platform
Swedish brand
(Myntra)
Swedish brand ships Inventory maintained by Places order for
goods to Myntra Myntra products
warehouse Products shipped to
customers
Shipping time of 10- 1-5 days
15 days
Receives money Deducts commission, Customer makes
less all costs from logistics, warehousing total bill payment
Myntra and payment charges to Myntra
from the total payment
made by customer
BUSINESS SWEDEN 10 DECEMBER, 2015 42AGENDA Background of this study Introduction to India E-retail market in India India entry cases Selling online for Swedish companies Business Sweden in India BUSINESS SWEDEN 10 DECEMBER, 2015 45
BUSINESS SWEDEN INCREASES BUSINESS ABROAD
WHILE ATTRACTING INVESTMENTS TO SWEDEN
OUR VISION
GROWING SWEDEN BY BEING A WORLD CLASS
PROMOTER OF TRADE AND INVESTMENTS
OUR MISSION
WE ACCELERATE AND FACILITATE BUSINESS
WITH SWEDEN
OUR OWNERSHIP
JOINTLY OWNED BY THE SWEDISH
GOVERNMENT AND BUSINESS SECTOR, WE
OFFER THE BEST OF BOTH WORLDS
BUSINESS SWEDEN 10 DECEMBER, 2015 46WITH OFFICES IN 57 COUNTRIES, BUSINESS SWEDEN IS WELL POSITIONED TO GROW SWEDEN BUSINESS SWEDEN 10 DECEMBER, 2015 47
BUSINESS SWEDEN HELPS SWEDISH COMPANIES FULFIL
THEIR INTERNATIONAL POTENTIAL
BUSINESS SWEDEN INTERNATIONALISATION SERVICES
EVALUATE CHOOSE ESTABLISH GROW
OPPORTUNITIES STRATEGY PRESENCE BUSINESS
Examine opportunities Understand market and Establish presence in Develop and grow your
and choose market define entry strategy foreign markets international business
Export Information Market Analysis Incorporation Sales and Marketing
Steps to Export Business Support Office Support
Visiting Program
Trade Facilitation Acquisition Support Operational Support
Market Entry Strategy
Market Selection Analysis Recruitment Services Business Development
Partner Search
Sourcing Services BSO Connect
Bus. Opportunity Project
PROMOTIONAL ACTIVITIES
Swedish companies can use the official brand of Sweden to open doors and acquire new contacts. Business Sweden
arranges seminars, site visits, trade fairs, delegations, conferences and many other activities to strengthen brands and to
increase the visibility for Swedish companies
BUSINESS SWEDEN 10 DECEMBER, 2015 4825 COLLEAGUES ACROSS TWO OFFICES IN INDIA
Experience Presence Knowledge Network
Established in 1996 Two offices 25 experienced Represent Official
Export support New Delhi and Bangalore consultants Sweden in India
activities in India since Additional support Focus on international Dual ownership
the 1950s in Kolkata through Swedish business development between Swedish Gov
and Mumbai Consulates in Mumbai, Mainly locally employed and Industry
Yearly Track Record: Chennai and Kolkata Speak 10 languages Brand Sweden
250 projects Support across South combined Swedish Embassy
20 incorporations Asia through Swedish Combination of industrial Swedish companies
600 queries Consulates in and consulting Indian business and,
Four experienced Bangladesh and Sri experience government bodies
investment advisers Lanka
BUSINESS SWEDEN 10 DECEMBER, 2015 49WE CAN HELP YOU FROM PLANNING TO EXECUTION
Conduct a brief market check on the Indian market
Market check
A deep-dive study aimed at understanding the Indian market
Market analysis
Local partner / distributor identification that fits your requirement
Partner search
Support you in meeting distributors / e-retailers through visiting program
Visiting program
Presentation by Business Sweden representative to selected prominent three to five
Local representation e-retailers
Express your brand interest in India
Marketing support
Collection of product catalogues from e-retailers
BUSINESS SWEDEN 10 DECEMBER, 2015 50CONTACT US BUSINESS SWEDEN IN INDIA NEW DELHI BANGALORE We are located in India since Business Sweden Business Sweden 1995 and have offices in Embassy of Sweden, Nyaya Marg, Kheny Chambers, 4/2 Cunningham Bangalore and New Delhi. Chanakya Puri, New Delhi-110021, INDIA Road, Bangalore 560052 From our offices in India, we also T +91 11 46067100 T: +91 80 415 29100 cover Afghanistan, Bangladesh, Indien@business-sweden.se Indien@business-sweden.se Bhutan, Maldives, Nepal, www.business-sweden.se/indien www.business-sweden.se/indien Pakistan and Sri Lanka
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