SEPTEMBER 23 26, 2019 - EL PASO CONVENTION CENTER EL PASO, TEXAS - MILB INNOVATORS SUMMIT
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SEPTEMBER 23 26, 2019
EL PASO CONVENTION CENTER
EL PASO, TEXAS
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEvents
Partners.................................................................................... 1 Summit Agenda....................................................................... 2 Monday, September 23: Agenda............................................. 4 Monday, September 23: Session Descriptions........................ 5 Tuesday, September 24: Agenda............................................. 8 Tuesday, September 24: Session Descriptions........................ 9 Wednesday, September 25: Agenda....................................... 32 Wednesday, September 25: Session Descriptions.................. 33 Thursday, September 26: Agenda........................................... 40 Thursday, September 26: Session Descriptions...................... 41
PRESENTING PARTNERS
SUPPORTING PARTNERS
experiential PARTNER
MiLBInnovatorsSummit.com | #MiLBIS 1 /MiLBSpEvents | @MiLBSpEvents
SUMMIT AGENDA
MONDAY, SEPT. 23 EVENT LOCATION
9 a.m. – 4 p.m. Registration Mount Franklin Lobby
Ticketing Symposium,
10 a.m. – 3 p.m. Summit Room (Abraham Chavez Theatre)
presented by Tickets.com
Noon – 1 p.m. Lunch Abraham Chavez Theatre Lobby
MiLB CommUNITY Service Project,
3:30 – 6:30 p.m. presented by Musco Sports Armed Services YMCA of El Paso
Lighting and Uncle Ray’s
Trade Show Happy Hour,
7 – 8 p.m. Trade Show Floor (Hall B)
presented by Applegate
TUESDAY, SEPT. 24 EVENT LOCATION
7 a.m. – 4 p.m. Registration Mount Franklin Lobby
Newcomers Breakfast,
7:30 – 8:45 a.m. Paso Del Norte Lobby
presented by Destination El Paso
Trade Show Breakfast,
7:30 – 8:45 a.m. Trade Show Floor
presented by Destination El Paso
Summit Room, Juárez Rooms A-C & D-F,
9 a.m. – 2 p.m. Symposiums† Rio Grande Rooms A, B & C,
and Southwest University Park
11:30 a.m. – 12:30 p.m. Trade Show Lunch Trade Show Floor
2:30 – 3:15 p.m. Mountainside Chat Summit Room
Summit Room, El Paso Rooms AF, BE &
3:30 – 5 p.m. Group Therapy Sessions
CD, and Juárez Rooms AF & CD
6 – 8 p.m. MiLB Mixer Arts Festival Plaza and Sky Garden
Casual attire is suggested for all social events. | Schedule subject to change.
† The Symposiums include: Community Relations; Executive, presented by Marc Taylor; Marketing; Operations,
presented by HPM Leadership; Promotions; Ticketing, presented by Tickets.com; and Video Production & Design.
Note: The Executive Symposium is open only to those who RSVP’d in advance.
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEvents
SUMMIT AGENDA
WEDNESDAY, SEPT. 25 EVENT LOCATION
Women in Baseball:
7:45 – 9:45 a.m. Coffee & Connections, Rio Grande Room
presented by Jostens
8 a.m. – 4 p.m. Registration Mount Franklin Lobby
8:30 – 9:45 a.m. Trade Show Breakfast Trade Show Floor
10 a.m. – Noon Summit Presentations Summit Room
Noon – 1:30 p.m. Trade Show Lunch Trade Show Floor
1:45 – 2:45 p.m. Team Building: Improv Workshop Paso Del Norte Lobby
El Paso Rooms AF, BE & CD,
3 – 5 p.m. OPEN Sessions
and Juárez Rooms AF, BE & CD
5:30 – 7:30 p.m. MiLB Charities Social Trade Show Floor
THURSDAY, SEPT. 26 EVENT LOCATION
8 a.m. – 2 p.m. Registration Mount Franklin Lobby
8 – 8:45 a.m. Trade Show Breakfast Trade Show Floor
Golden Bobblehead Awards
9 a.m. – Noon Summit Room
Finalist Presentations
Noon – 1:30 p.m. Trade Show Lunch Trade Show Floor
1:30 – 3 p.m. Summit Presentations Summit Room
3:30 – 4:30 p.m. MiLB OPEN Session Summit Room
Yappy Hour,
4:30 – 5:45 p.m. Convention Center Plaza
presented by OC Sports
6 – 9 p.m. Ballpark Outing Southwest University Park
Casual attire is suggested for all social events. | Schedule subject to change.
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEvents
MONDAY, SEPTEMBER 23
SCHEDULE
TIME EVENT LOCATION
9 a.m. – 4 p.m. Registration Mount Franklin Lobby
Ticketing Symposium, Summit Room
10 a.m. – 3 p.m.
presented by Tickets.com (Abraham Chavez Theatre)
Abraham Chavez Theatre
Noon – 1 p.m. Lunch
Lobby
MiLB Community Service Project,
Armed Services YMCA
3:30 – 6:30 p.m. presented by Musco Sports Lighting
of El Paso
and Uncle Ray’s
Trade Show Happy Hour, Trade Show Floor
7 – 8 p.m.
presented by Applegate (Hall B)
MiLBInnovatorsSummit.com | #MiLBIS 4 /MiLBSpEvents | @MiLBSpEvents
TICKETING SYMPOSIUM,
presented by Tickets.com
EMCEE
TIM SNYDER
Vice President of Business Development, Tickets.com
Ticketing Symposium
Abraham Chavez Theatre
As vice president of business development, Snyder oversees
Tickets.com’s efforts in the areas of new business acquisition
and client retention. Snyder has over 30 years of ticketing
and business development experience, including an extensive
background in client services and ticket operations. Snyder
joined Tickets.com in July 2010 as vice president of service
delivery.
Prior to joining Tickets.com, Snyder was with Ticketmaster for
over 19 years, most recently serving as senior general manager
overseeing the Cleveland, Columbus and Pittsburgh markets.
Snyder began his ticketing career at the Breakaway Theater in
Akron, Ohio, before working for both the Cleveland Orchestra and the Cleveland Cavaliers
NBA basketball team.
MiLBInnovatorsSummit.com | #MiLBIS 5 /MiLBSpEvents | @MiLBSpEvents
TICKETING SYMPOSIUM,
presented by Tickets.com
10:10 a.m.
TDC’s Registered Developer Program
Cheryl Hawa, Manager of Client Services and Fulfillment,
Tickets.com
Listen in on an overview of the Registered Developer Program
(RDP), what it is, how it works, how to navigate the integrators
and more!
10:45 a.m.
Nuts & Bolts: Configuring Membership and
Loyalty Programs for ProVenue
Katherine Walch, Manager of Business Development,
Tickets.com
With an eye toward creating brand loyalty, incentivizing
behavior and retaining valuable subscriber patrons, join
Tickets.com as they provide a complete step-by-step
walkthrough of building a loyalty and membership program
in ProVenue. This session is intended to help provide basic
familiarization with standard terms and concepts introduced in
their Membership and Loyalty offering. It is not intended to offer any guidelines to how an
organization might proceed with the development of their own program(s).
11:30 a.m.
More Sales, Less Selling
Jamie Hernandez, Vice President of Partner Success, Fevo
Amplify your single game initiatives, marketing efforts, and
group sales campaigns with Fevo. Learn how your counterparts
at the Lehigh Valley IronPigs, Round Rock Express and others
are leveraging best practices to sell more tickets and generate
more revenue.
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEvents
TICKETING SYMPOSIUM,
presented by Tickets.com
1 P.m.
ProVenue Product Suite Update: Catch Up on
New and Upcoming Features
Katherine Walch, Manager of Business Development,
Tickets.com
Tickets.com understands the importance of exceeding the
demands of ticket buyers, which is why they deliver products
that are innovative and cutting edge. Join in for an overview of
new and upcoming features in ProVenue and MyProVenue. Are
you taking full advantage of all that’s being offered?
1:45 P.m.
Payment Perks: Enabling Fans
to Pay with Points
Ty Tyree, Vice President of Loyalty Product, FIS
Fans love perks. Teams love their fans. Find a convenient
way to boost the fan experience before they walk through
the gates. FIS is unveiling a brand-new benefit available in
partnership with Tickets.com for online ticket purchases.
2:15 P.m.
Tips & Tricks from ProVenue Support
Cheryl Hawa, Manager of Client Services and Fulfillment,
Tickets.com
Join Tickets.com for a session highlighting some of ProVenue’s
coolest features that will help streamline ticket inventory
management and patron data. This session will show different
ways to use existing functionality that may not be used to full
potential.
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEvents
TUESDAY, SEPTEMBER 24
SCHEDULE
TIME EVENT LOCATION
7 a.m. – 4 p.m. Registration Mount Franklin Lobby
Newcomers Breakfast,
7:30 – 8:45 a.m. Paso Del Norte Lobby
presented by Destination El Paso
Trade Show Breakfast,
7:30 – 8:45 a.m. Trade Show Floor
presented by Destination El Paso
Summit Room,
† Juárez Rooms A-C & D-F,
9 a.m. – 2 p.m. Symposiums Rio Grande Rooms A, B & C,
and Southwest University Park
11:30 a.m. – 12:30 p.m. Lunch Trade Show Floor
2:30 – 3:15 p.m. Mountainside Chat Summit Room
Summit Room,
3:30 – 5 p.m. Group Therapy Sessions El Paso Rooms AF, BE & CD,
and Juárez Rooms AF & CD
Arts Festival Plaza
6 – 8 p.m. MiLB Mixer
and Sky Garden
MiLBInnovatorsSummit.com | #MiLBIS 8 /MiLBSpEvents | @MiLBSpEventsCOMMUNITY RELATIONS SYMPOSIUM
EMCEE
COURTNEY NEHLS
Assistant Director of Community Engagement,
Minor League Baseball
Community Relations Symposium
Rio Grande Room A
Nehls manages the development and implementation
of programs, activities, partnerships and other strategic
endeavors that activate Minor League Baseball
Charities, the in-house 501(c)(3) charitable organization
of Minor League Baseball.
Prior to joining Minor League Baseball in 2014, Nehls
spent five seasons as manager of game entertainment
for the Tampa Bay Rays, and one year with the Fresno
Grizzlies as director of sponsorship services.
Nehls is a Big Sister with Big Brothers Big Sisters of Tampa Bay and has been matched with
her Little for more than four years. She is also on the Board of Directors of Girls on the Run
Tampa Bay. A native of Spring, Texas, Nehls graduated from California State University,
Fresno with a Bachelor of Arts in mass communications and journalism and a minor in
marketing. During her time in college, she played Division I tennis.
MiLBInnovatorsSummit.com | #MiLBIS 9 /MiLBSpEvents | @MiLBSpEventsCOMMUNITY RELATIONS SYMPOSIUM
9:05 a.m.
MiLB Charities Recap & Discussion
Courtney Nehls, Assistant Director of Community
Engagement, Minor League Baseball
Courtney will briefly review what took place for MiLB
Charities in 2019, discuss plans for 2020 and then open
it up to the group to discuss industry best practices and
how MiLB as a whole can better serve our communities.
Attendees are encouraged to use this time to ask Courtney
questions, brainstorm with each other and network with
fellow community-minded executives.
9:45 a.m.
#CalfeeCares: Branding Our Community
Relations Efforts as a Priority
Betsy Haugh, General Manager, Pulaski Yankees
Hear about how the Pulaski Yankees took a branded
approach to a new community relations plan that led to
major increases in charitable donations and volunteer hours,
while also increasing fan engagement.
10:15 a.m.
Puzzle Piece Playhouse
Christina Moore, Director of Community Relations
& Entertainment, Brooklyn Cyclones
Being inclusive means much more than just having a wheel
chair ramp or hosting a Pride night. For the 2019 season,
the Brooklyn Cyclones created a first-of-its-kind sensory safe
luxury suite, so that children with Autism Spectrum Disorder
– as well as their families – would be able to enjoy a night
at the ballpark in a safe and welcoming environment,
specifically designed to cater to their needs. Find out how
your organization can make everyone feel comfortable as
they root, root, root for the home team!
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsCOMMUNITY RELATIONS SYMPOSIUM
11 a.m.
Building Communities, Building Awareness
and Building Revenue
Tom Baxter, Manager of Fundraising & Community
Engagement, Hartford Yard Goats
Hartford Yard Goats Tom Baxter will share strategies for
creating partnerships that empower charities and non-
profits to raise funds at the ballpark, and help to sell tickets
and drive revenue at the same time.
12:30 P.m.
In-House Charitable Foundations
Courtney Nehls, Assistant Director of Community Engagement, MiLB (Moderator)
Jenna Byrnes, Senior Vice President, Oklahoma City Dodgers
Matthew Carr, Attorney, Frost Brown Todd
Greg Coleman, President, Erie SeaWolves
The panel will discuss the benefits and challenges of having an in-house 501(c)3 charitable
foundation with your Minor League Baseball organization. They will also discuss the process
of starting a foundation and the person experience and challenges they have faced.
1:15 P.m.
Around the Horn
This is your opportunity to share your best ideas, promotions, events and campaigns
related to your specific role. Make sure that what you share is UNIQUE and/or CREATIVE,
and be ready to share results.
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsMARKETING SYMPOSIUM
EMCEE
JUSTIN GORSKI
Vice President of Marketing, Tulsa Drillers
Marketing Symposium
Rio Grande Room B
Originally from upstate New York and a graduate of
Western New England University, Gorski moved to
Tulsa in 2010 for the opening of the Tulsa Drillers new
downtown stadium, ONEOK Field. Starting as an intern,
Justin has progressed through the organization and is
currently the vice president of marketing.
Gorski oversees all the marketing, advertising, social
media, promotions and entertainment in addition to
being a significant part of the sales team. Plus, he
works hard to keep his blue bull best friend Hornsby
out of trouble! You can also find Justin on-field during
games as the #DrillVille MC. Since he joined the Drillers, the organization has won three
Texas League Organization of the Year Awards, the Bob Freitas Double A Organization of
the Year, a Golden Bobblehead Award for Best In-Game Promotion and GameOps.com
Honorable Mention for Best In-Game Entertainment.
MiLBInnovatorsSummit.com | #MiLBIS 12 /MiLBSpEvents | @MiLBSpEventsMARKETING SYMPOSIUM
9:05 a.m.
Don’t Half Ass It: Think BIG!
Justin Gorski, Vice President of Marketing, Tulsa Drillers
Everyone is looking for those Golden Bobblehead
Moments. Why stop with a simple idea? Take it to the next
level! Think outside the box, use all your assets and run
with it.
9:35 a.m.
The Worcester Red Sox Booster Club
Matt Levin, Controller & Chief Technology Officer, Pawtucket Red Sox
Steve Oliveira, Director of Worcester Operations, Pawtucket Red Sox
The Pawtucket Red Sox will share their strategies in maintaining their
current fanbase while collecting new user data as they move to a new
ballpark/city/state in 2021. By developing a fan club & loyalty program
called The Worcester Red Sox Booster Club, the team is working towards
creating and engaging with fans in new and creative ways, well before
their move to Worcester, Massachusetts.
10:05 a.m.
Content For All: Impactfully Telling the MiLB Story
Brad Friedman, Coordinator of Social Media Marketing,
Minor League Baseball
Evan Moesta, Manager of Multimedia, Carolina Mudcats
Over 40 million fans attend Mi LB games every season for about as many
reasons. If MiLB’s industry-leading brand of fun continues to drive it
forward, and garner national exposure along the way, MiLB’s collective
content strategy should mirror the root of its success. We explore how
telling the best story will add value to your organization.
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsMARKETING SYMPOSIUM
11 a.m.
Marketing Premium Experiences by
Targeting Popular Audience Segments
Michael Keedy, Director of Strategic Planning & Projects,
Toledo Mud Hens
Learn about the Toledo Mud Hens aggressive marketing
campaign to sell more than 12,000 advanced tickets
through premium experiences to their most popular
audience segments – Families with Children and Empty
Nesters (Family Night Out, Date Night, Friends Night Out).
12:30 P.m.
Navigating the Waters of Media Trades:
Become a Media Mariner
Lance Restum, Director of Marketing & Media Relations,
Arkansas Travelers
Every ocean looks the same until you see the shore. Learn
the navigation strategy to keep you from getting lost at sea
and take home an action plan to become a Media Mariner!
Learn the different types of media, how to use them to your
team’s advantage, and how to do it for little to no out of
pocket cost! Did you know YOU are a Media outlet? And
a more powerful one than you might think. Go Behind the
scenes and learn how media outlets work, what is there
ultimate goal, and how you can play the game. And finally, understand how to set up the
DEAL – Find the right person, do their job for them, and pat them on the back for the great
work they (think) they did! PLUS, take home a list of suggestions, tips, and best practices to
OWN your market.
1 P.m.
Around the Horn
This is your opportunity to share your best ideas, promotions, events and campaigns
related to your specific role. Make sure that what you share is UNIQUE and/or CREATIVE,
and be ready to share results.
14
MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsOPERATIONS SYMPOSIUM,
presented by HPM Leadership
EMCEE
ANDY SHULTZ
Assistant Director of Baseball Operations, Minor
League Baseball
Operations Symposium
Juárez Room D-F
Southwest University Park
Shultz manages a number of facets of baseball operations,
including Professional Baseball Agreement (PBA)
compliance, day-to-day operations of the Gulf Coast
League, facility standards and the on-field uniform
program. Shultz assists with the administration of the
Dominican Summer League and serves as the administrator
for the MiLB Umpire Training Academy. In addition, he
oversees the day-to-day building operations and facilities
of the Minor League Baseball offices.
Shultz joined Minor League Baseball in 2007 as a Field Evaluator/Instructor with MiLB
Umpire Development before transitioning into the baseball operations department in 2010.
He began his career in Minor League Baseball as an umpire from 1996-2003, working in
the Gulf Coast, Midwest, Carolina, Eastern and International Leagues, along with offseason
assignments in the Florida Instructional League, International Baseball League Australia,
Dominican Winter League and Arizona Fall League. Following his umpiring career, he spent
two years in corporate sales with an independent baseball ownership group.
Shultz is a native of Lancaster, Pennsylvania. He currently resides in Palm Harbor, Florida,
with his wife, Katie.
MiLBInnovatorsSummit.com | #MiLBIS 15 /MiLBSpEvents | @MiLBSpEventsOPERATIONS SYMPOSIUM,
presented by HPM Leadership
9:05 a.m.
If You Build It, Will They Come?
Lessons Learned From Building and Renovating Many
Fields of Dreams
Mike Lanier, President, HPM Leadership
Alan Butler, Senior Program Manager, HPM Leadership
Many factors, multiple stakeholders and much pressure go into building
a new facility or renovating an existing stadium. The keys to success
come through the intersection of attendance numbers, fan experience,
local economic impact, player development and owners’ expectations.
But all that doesn’t happen by chance. You have to have an experienced
owners’ representative sitting on your side of the table even before
designs are drawn and certainly before a shovel hits the ground. Through
dozens of projects specifically geared to sports venues, HPM has learned the hard lessons
of communication and coordination between the organization and the public entities which
often provide funding, land or other resources. This presentation will focus on recent
HPM case studies involving MiLB stadiums – some with community recreation and/or MLB
components and with significant input and resources provided by local government entities.
Come see for yourself if the voices in your head are urging you to build or renovate – and
exactly what that may look like in terms of cost, time and collaboration.
9:35 a.m.
Building Social Spaces and Neighborhoods
in Your Ballpark
Dave Oster, President, Oster InVents
Long-time MiLB executive Dave Oster will teach you how
to develop and utilize unique spaces in your stadium. And
discuss how those spaces will increase revenue while also
creating more supply and demand for your tickets.
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsOPERATIONS SYMPOSIUM,
presented by HPM Leadership
10:05 a.m.
Game On: Integrating Outdoor Digital
Signage into Stadiums and Arenas
Nick Belcore, EVP of Global Sales and Marketing,
Peerless-AV
Providing a great fan experience occurs before, during,
and after the main event. Deploying digital signage into
a stadium or arena not only enhances the fan experience
but can also improve stadium operations. Digital signage
can help quickly deliver information to stadium visitors
and employees, showcase the main event, assist in
wayfinding, or incorporate video/photo technology to
allow for interactivity. However, taking digital signage outdoors can be tricky as there are
a variety of factors that need to be factored into outdoor applications – harsh weather,
dirt and dust, bright sunlight, and more. This presentation will focus on the creating an
immersive stadium experience with digital signage. We will discuss the emerging trends of
bringing display technology outdoors in a stadium or arena setting, how you can overcome
the typical frustrations, and examples of successful installations around the country.
Following this session, participants will understand the issues they may encounter when
deploying outdoor signage at their stadium and how best to overcome them using the new
technologies available today.
11 A.m.
Around the Horn
This is your opportunity to share your best ideas, promotions, events and campaigns
related to your specific role. Make sure that what you share is UNIQUE and/or CREATIVE,
and be ready to share results.
12:30 P.m.
Operations Facility Tour of
Southwest University Park
Douglas Galeano, Senior Director of Ballpark Operations,
El Paso Chihuahuas
Attendees will head over to Southwest University Park for
a behind-the-scenes operations-focused tour of the El Paso
Chihuahuas home.
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsPROMOTIONS SYMPOSIUM
EMCEE
PHIL WRYE
Assistant General Manager, Bowie Baysox
Promotions Symposium
Rio Grande Room C
Wrye is currently the assistant general manager of the
Bowie Baysox Baseball Club, AA Affiliate of the Baltimore
Orioles. He oversees and directs the marketing, advertising
and promotional efforts of the organization while
integrating the efforts of all staff members to achieve yearly
sales and attendance goals.
He started with the Baysox in 1999 as a group & ticket
sales representative and was also the team’s on-field emcee
until being promoted to assistant director of marketing
prior to the 2001 season. After one season as the assistant
director, he was promoted to director of marketing and
managed the marketing, advertising and promotional events for the club.
With his promotion to assistant general manager in 2006, Wrye has continued to direct
the team’s marketing and promotional efforts along with integrating marketing into sales
initiatives for group, season ticket, walkup and sponsorship sales. He handles advertising
and promotional efforts for the club, has negotiated the addition of two new HD Video
Boards to Prince George’s Stadium in recent seasons, handles game-day event planning,
works with regional media outlets, contracts non-game day events for the stadium and
serves as the club’s liaison to Minor League Baseball marketing staff for all national
sponsorship contracts for the Baysox.
Wrye is married to his wife, Cindy, and live with their five-year-old daughter, McKenna,
two-year-old daughter, Samantha, and recently adopted puppy, Mookie. Mookie was
abandoned at the Baysox ballpark in late April 2019. Phil and his family thought it was fate
and decided to make him a part of their family. He is also a fan of his hometown Boston
sports teams and his favorite athlete is former Boston Bruins’ Defenseman Ray Bourque.
MiLBInnovatorsSummit.com | #MiLBIS 18 /MiLBSpEvents | @MiLBSpEventsPROMOTIONS SYMPOSIUM
9:05 a.m.
Creating Experiences Equals Less
Clutter & More Sales
Phil Wrye, Assistant General Manager, Bowie Baysox
Phil will discuss how you and your team can create
experience opportunities for your fans. These experiences
can make your team more sales while creating less clutter
around the house (and stadium) for everyone.
9:35 a.m.
Are You NUTS? How Banning Peanuts
Impacted the Hartford Yard Goats
Tim Restall, President, Hartford Yard Goats
In February 2019, the Hartford Yard Goats announced
a complete ban on peanuts at Dunkin’ Donuts Park…
becoming the first venue in the country to do so. The story
made national news headlines, garnering more than one
billion media impressions, and sparked a national debate.
But did the decision pay off?
10:05 a.m.
Keeping Theme Nights and Gameday
Scripts Fresh
Morgan Olson, Manager of Community Engagement
& Promotions, Fort Wayne TinCaps
In this session, Olson will be discussing how the Fort Wayne
TinCaps break down as many aspects of a game as possible
for theme nights, from headshot designs to costumes for
promotions. She will also discuss how they put together
their gameday script to keep things fresh for the first-time
fan as well as the full-season ticket holder.
19
MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsPROMOTIONS SYMPOSIUM
11 a.m.
Why Can’t We Be Friends?
Partnerships vs. Promotions
Danielle Gaw, Director of Corporate Partnerships, Nashville Sounds
Mary Hegley, Director of Entertainment, Nashville Sounds
The Montagues and Capulets, Kanye West and T-Swift (or literally anyone
besides himself), Corporate Partnerships and Promotions. All are feuds
as old as time. Many grievances in the promotions/entertainment world
involve the statement “we have to do ____ because that’s what our
sponsorship team sold”. In return, the partnership world says “why can’t
the promotions team just do ___ because that’s what the partner wants?”
In this session, we will discuss success stories and shortcomings, and focus
on actionable items to help bring together two departments to reach common goals. Learn
how corporate sponsorship and promotions can work as a team to put on the best show
that keeps fans engaged and partners happy. It’s all about finding the balance!
12:30 P.m.
The Continuing Evolution of Specialty/Theme Night
Jerseys
Robert Fountain, Deputy General Counsel, Minor League Baseball
Andy Shultz, Assistant Director of Baseball & Business Operations,
Minor League Baseball
As a follow-up to MiLB President & CEO Pat O’Conner’s May 2019 memo,
this presentation is to provide information into one source and address
areas of confusion for clubs.
1 P.m.
Around the Horn
This is your opportunity to share your best ideas, promotions, events and campaigns
related to your specific role. Make sure that what you share is UNIQUE and/or CREATIVE,
and be ready to share results.
20
MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsTICKETING SYMPOSIUM,
presented by Tickets.com
EMCEE
NICOLE AMBROSINO
Manager of Ticketing, Major League Baseball
Ticketing Symposium
Abraham Chavez Theatre
Ambrosino is in her 15th season with Major League Baseball.
She is the day-to-day ticketing contact for all Minor League
Baseball clubs. Nicole regularly checks-in and provides best
practices to the clubs in the network to reach a goal of
league-wide idea sharing and increased ticket sales. Prior
to her time in ticketing, Nicole worked within MLB’s stats
department overseeing gameday – the department’s stat
tracking application - for the Minors.
A native New Yorker, Nicole currently lives in the great
borough of Queens with her husband, Earl, and their son,
Niko.
When she’s not in the office, you can find Nicole cheering on the New York Mets, running a
half marathon or teaching yoga.
MiLBInnovatorsSummit.com | #MiLBIS 21 /MiLBSpEvents | @MiLBSpEventsTICKETING SYMPOSIUM,
presented by Tickets.com
9:05 a.m.
Ticketing Space Update
Michael Luteran, Senior Director of Ticketing,
Major League Baseball
Mike will give an update on the current state of the ticketing
space, and its importance to the continued growth of the
industry
9:45 a.m.
Everybody’s Doing It: How Your Reps Should
Be Using Video to Sell More Tickets Now
Bill Guertin, Co-Founder & Chief Learning Officer,
Inspiration Sports Business Institute
Face-to-face is the #1 highest-converting way to sell, but
Video is the only way for sales reps to SCALE their face-
to-face interactions to reach hundreds, even thousands of
prospects. In this step-by-step session, Bill Guertin will reveal
the conversion secrets of the highest-producing sales videos,
and how easy it is for your team’s reps to create unique,
compelling videos using their own phones that move people
to their wallets. Don’t miss this vital, immediately-applicable session!
10:15 a.m.
Using Data to Win-Back the 90% of Fans
That Churn
Vincent Ircandia, CEO & Founder, StellarAlgo
Across the sports and entertainment industry, 85-90% of
single-game buyers don’t come back year over year. Using
data to shape your sales and marketing efforts can be your
secret weapon to personalizing your fans’ experiences,
driving engagement, and increasing revenues. Leveraging the
data you already collect on your fans can help you win-back
10-15% of your individual game buyers. Working with data
can be overwhelming, which is why this session will focus on
best practices and use cases for using data to connect with the right fans, the right way, at
the right time.
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsTICKETING SYMPOSIUM,
presented by Tickets.com
11 a.m.
People, Product, Platform: How the Right
Ticketing Platform Can Bring Your Ideas to
Life
Nick Seckerson, Senior Director of Ticket Sales & Service,
El Paso Chihuahuas
Creating an effective ticket department begins with finding
the right people then understanding what needs you can
satisfy in your market. Now what? Fill the ballpark and
monetize your creativity by partnering with the right ticket
provider, like Tickets.com, that is invested in your team and
brings your ticketing ideas to life.
12:30 P.m.
Flash Sales: Turning “We Should Go”
Into “We’re Going!”
Jim Jarecki, Vice President & General Manager,
West Michigan Whitecaps
This presentation will focus on how to create “buy it now or
miss out on it” opportunities. Creating the awareness in your
audience and pushing ticket inventory in a selected short
period of time makes that decision-making process shorter,
and more urgent.
1 P.m.
Around the Horn
This is your opportunity to share your best ideas, promotions, events and campaigns
related to your specific role. Make sure that what you share is UNIQUE and/or CREATIVE,
and be ready to share results.
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsVIDEO PRODUCTION & DESIGN SYMPOSIUM
EMCEE
JD DAVIS
Director of Marketing, Corpus Christi Hooks
Video Production & Design Symposium
Juárez Room A-C
Southwest University Park
Davis joined the Corpus Christi Hooks, first as the
director of ballpark entertainment, in the fall of 2012
after two seasons with the Quad Cities River Bandits.
With a background in theatre and video production, JD
has found a home in sports marketing and promotions.
When away from the ballpark, JD enjoys hiking with his
wife Hilary, playing guitar and trying every taqueria in
south Texas.
MiLBInnovatorsSummit.com | #MiLBIS 24 /MiLBSpEvents | @MiLBSpEventsVIDEO PRODUCTION & DESIGN SYMPOSIUM
9:05 a.m.
Going Vertical With Social Video
JD Davis, Director of Marketing, Corpus Christi Hooks
As videographers, a lot of time our first reaction to vertical
video is negative, but I want to talk about how embracing
vertical can make your team stand out on social media. We’ll
cover the do’s and don’ts of creating 9:16 video and discuss
some tips that can help all of your social media videos.
9:35 a.m.
¡A La Carga! Revitalizing the Caballeros de
Charlotte from Design to Marketing and
ExecutioN
David Ruckman, Vice President of Entertainment,
Charlotte Knights
The Charlotte Knights embarked on a rebrand of their
Copa identity, Los Caballeros, prior to the 2019 season.
This process aimed to revitalize all aspects of the Caballeros
brand, including an all-new marketing and promotional
strategy, a fresh approach to video and digital content, and
a deeper connection to our community. Learn what steps the
Knights took to make Los Caballeros de Charlotte come to life in 2019 and beyond.
10:05 A.m.
Win Over Colleagues and Create Advocates for Your Time and Value
JD Davis, Director of Marketing, Corpus Christi Hook (Moderator)
Zach Betkowski, Manager of Corporate Partnerships, Lehigh Valley IronPigs
Kyle Guertin, Director of Video Production, Myrtle Beach Pelicans
Emily Williams, Director of Marketing, Sacramento River Cats
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsVIDEO PRODUCTION & DESIGN SYMPOSIUM
11 A.m.
Around the Horn
This is your opportunity to share your best ideas, promotions, events and campaigns
related to your specific role. Make sure that what you share is UNIQUE and/or CREATIVE,
and be ready to share results.
12:30 P.m.
Cinema 4D: A Very, Very Beginner Intro to
3D graphics
Juan Gutierrez, Senior Manager of Video & Digital
Production, El Paso Chihuahuas
Cinema 4D is now subscription based and at a much more
reasonably priced monthly fee. We will take a look at the
software and how to create basic animations. We will also
discuss how to leverage some newer 3D concepts with
sponsors.
1 P.m.
Video Production & Design Facility Tour
of Southwest University Park
Juan Gutierrez, Senior Manager of Video & Digital
Production, El Paso Chihuahuas
Attendees will head over to Southwest University Park for a
behind-the-scenes video production & design-focused tour of
the El Paso Chihuahuas home.
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsTUESDAY, SEPTEMBER 24, 2:30 P.M.
MOUNTAINSIDE CHAT
JIM PAUL
Former Owner, El Paso Diablos
Founder, El Paso Seminar
Abraham Chavez Theatre
Jim Paul purchased the El Paso Diablos in 1975. This
was also the same year he held the first unoffical El
Paso Promotional Seminar, which ultimately became
the Promotional Seminar before becoming the event
you see today, the Innovators Summit.
Paul was an innovator, who helped the Diablos gain
notoriety for both their attendance and their creative,
off-the-wall promotions. He tried to have a promotion
every single night, and came up with the concept of
using a PA announcer to pump the crowd up, as well
as the widespread introduction of “nachos” to baseball
parks.
Join this session to hear stories from Jim Paul dating back to the mid-seventies through
the late nineties. It will open your eyes to the fact that no matter how much things have
changed, they have stayed the same. His innovative spirit has continued on throughout
Minor League Baseball.
MiLBInnovatorsSummit.com | #MiLBIS 27 /MiLBSpEvents | @MiLBSpEventsGROUP THERAPY SESSIONS
Community Relations
El Paso Room AF | 3:30 p.m.
Putting the FUN in FUNdraising
Walter Nolan-Cohn, Director of Community Relations,
Charleston RiverDogs
A group sale for the ticket office AND an opportunity to
better your MiLB CommUNITY?! Tell us more! During this
session we will discuss the do’s and don’ts of in-stadium
fundraising including: prospecting and selecting groups,
ensuring a successful and controlled aftermarket for tickets
and most importantly, how to create a FUN environment
that ensure you’ll see the same groups return and improve
year after year.
Diversity & Inclusion
Juárez Room CD | 3:30 p.m.
MiLB Pride: What Worked, What Didn’t and
Where We’re Going Next
Ben Pereira, Associate of Diversity & Inclusion, MiLB
Please join us for a session co-moderated by MiLB’s Ben
Pereira and You Can Play’s Sarah Kogod for an opportunity
to discuss the MiLB Pride platform, the largest Pride
celebration in sports. This year MiLB Pride featured 70 clubs
hosting an event with over 150 local partners. Nearly 300k
MiLB fans attended a Pride game in 2019. Join us to discuss
key takeaways, successes, pitfalls and ideas for the future.
Fielder’s Choice
Juárez Room AF | 3:30 p.m.
PBEO®: How Can the Official Employment
Service of MiLB Be Better?
Paige Hegedus, Manager of Special Events & Affiliate
Programming, Minor League Baseball
As the height of the hiring season begins, what are your
thoughts on how we can revamp PBEO and the PBEO Job
Fair to better fit your organization’s hiring needs? Come join
this brainstorming session and share your hiring frustrations
and successes as we look to launch a new version of PBEO
in 2020.
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsGROUP THERAPY SESSIONS
Promotions
El Paso Room CD | 3:30 p.m.
Singing in the Rain: How To Entertain a
Ballpark Full of Fans When the Sky Opens
David Ratz, Director of Promotions & Special Events,
Jacksonville Jumbo Shrimp
What’s your protocol when the tarp goes on? Does the
promo team retreat to the locker room and pull out a deck
of cards or do they grab their rain gear, rain games and
head out to the field because they have a rain plan in place
and know what to do? In this session we’ll take a look at
and discuss what does a successful rain delay looks like
(both with and with a video board to use).
Sales & Marketing
El Paso Room BE | 3:30 p.m.
Taking Your Marketing From Analog to
Digital: Blending Traditional & New Media
Anthony Oppermann, Executive Director of Marketing
& Promotions, Richmond Flying Squirrels
As the ways in which fans consume entertainment and
information change, how are teams altering their marketing
strategies to reach fans who are absorbed by new media?
And where do existing relationships with radio, TV and print
media partners fit into the mix? We’ll weigh the merits of
traditional and new media in an attempt to strike a balance
and reach as many fans as possible.
Video Production & Design
ABRAHAM CHAVEZ THEATRE | 3:30 p.m.
Logo Design Tips & Tricks
Brian Gundell, Principal/Creative Director,
Brian Gundell Graphic Design Co.
Designing logos can be a daunting assignment— but never
fear, help is here! In this live demo presentation, Brian will
share some of his best tips, tricks, and advice on logo
design, as well as some behind-the-scenes info about his
own process. Bring your laptops to follow along with this
tutorial, take notes, or simply follow along, and don’t
hesitate to ask specific questions. From choosing fonts,
cleaning up artwork for production, to best practices, this is
a presentation you won’t want to miss!
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsGROUP THERAPY SESSIONS
Community Relations
El Paso Room AF | 4:20 p.m.
Morphing Community Relations Efforts
Into Revenue Opportunities (While Getting
Caught Doing Something Good)
Shannon Mitchell, Manager of Marketing & Community
Relations, Augusta GreenJackets
There is a way to make sure you as a team function as a
visible asset in your community, and in turn those efforts
should drive revenue opportunities in your ballpark. This
session will discuss how to get caught doing something
good in your community, while ensuring that you are
creating revenue channels for your business.
Diversity & Inclusion
Juárez Room CD | 4:20 p.m.
Disabilities Inclusion Across MiLB
James Emmett, Founder & CEO,
James Emmett & Company
This session will discuss the opportunities and challenges
in building disability inclusion into all aspects of team
operations. 25% of Americans have a disability. This
represents a tremendous fan/employee base for your team.
Attendees will actively discuss best practices on how to tap
the amazing power of this community.
Fielder’s Choice
Juárez Room AF | 4:20 p.m.
These Were the Best Worst of Times
Jacqueline Holm, General Manager,
Quad Cities River Bandits
Help! Dealing with staff or resource shortages? Mother
nature made a shit show of your season? Sales team falling
flat? This brainstorming session is for those of us who are
looking for ways to improve team performance, tips for
organizing a successful crisis management strategy and
cultivating ideas on becoming better leaders through
adversity and the grind of the season.
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsGROUP THERAPY SESSIONS
Promotions
El Paso Room CD | 4:20 p.m.
FUN (Eff Up Nights) Sharing: Learning From
and Laughing at Failures and Mistakes
Chris Dillon, Director of Promotions and Community
Relations, Hickory Crawdads
It’s easy to talk about successes and the things that go well.
But what about the things that didn’t go so well? There is
always lessons to learn from your mistakes. This session will
focus on those missteps, allowing attendees to learn and
laugh!
Sales & Marketing
El Paso Room BE | 4:20 p.m.
Maximizing Group Sales Through Digital
Properties
Eric Jarinko, General Manager, Greenville Drive
We all know the importance of online sales when it
comes to single-game sales. However, with increasing
technological capabilities it is just as important to focus on
group sales online as well. This ranges from the way your
website describes group options to your relationship with
your ticket vendor to maximize your sales.
Video Production & Design
ABRAHAM CHAVEZ THEATRE | 4:20 p.m.
Ballpark Entertainment: Staying Fresh
JD Davis, Director of Marketing, Corpus Christi Hooks
Come discuss how you make sure the in-game
entertainment at your stadium keeps the fans entertained
all season long. From the video board to on-field promos,
share your tips on implementing new ideas in your ballpark.
31
MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsWEDNESDAY, SEPTEMBER 25
SCHEDULE
TIME EVENT LOCATION
Women in Baseball:
7:45 – 9:45 a.m. Coffee & Connections, Rio Grande Room
presented by Jostens
8 a.m. – 4 p.m. Registration Mount Franklin Lobby
8:30 – 9:45 a.m. Trade Show Breakfast Trade Show Floor
10 a.m. – Noon Summit Presentations Summit Room
Noon – 1:30 p.m. Trade Show Lunch Trade Show Floor
1:45 – 2:45 p.m. Team Building: Improv Workshop Paso Del Norte Lobby
El Paso Rooms AF, BE & CD,
3 – 5 p.m. OPEN Sessions
and Juárez Rooms AF, BE & CD
5:30 – 7:30 p.m. MiLB Charities Social Trade Show Floor
MiLBInnovatorsSummit.com | #MiLBIS 32 /MiLBSpEvents | @MiLBSpEventsWEDNESDAY, September 25
EMCEE
ERIN O’DONNELL
Assistant General Manager, Gwinnett Stripers
O’Donnell joined the Gwinnett Stripers in December 2018
as the assistant general manager. She is responsible for
overseeing all advertising, sponsorship implementation,
ballpark entertainment, digital and social media, media
relations, community relations and merchandise.
With 13 years of Minor League Baseball experience, Erin
previously spent one season with the Birmingham Barons
(Double-A, Chicago White Sox), three seasons with the
Sacramento River Cats (Triple-A, San Francisco Giants),
five seasons with the Memphis Redbirds (Triple-A, St.
Louis Cardinals), two seasons with the Northwest Arkansas
Naturals (Double-A, Kansas City Royals) and two seasons
in her native Corpus Christi with the Hooks (Double-A,
Houston Astros).
O’Donnell graduated from Trinity University in San Antonio with degrees in both Business
Administration (Marketing) and Communications, and with minors in Communication
Management and History.
MiLBInnovatorsSummit.com | #MiLBIS 33 /MiLBSpEvents | @MiLBSpEventsRio Grande Room | 7:45 A.m.
Presented by Jostens
Two years ago, Coffee & Connections was added to the agenda as an
opportunity for attendees to gather before the day’s events to network with
women in the industry. Last year, the event grew into an interactive educational
session, designed to get women AND men in the same room talking to each
other about the day-to-day challenges and triumphs of women in the baseball
industry. Attendees also discuss and share ideas on how to promote gender
inclusion in their organization.
7:45 a.m. Networking Breakfast
8 a.m. Welcome Remarks by Pat O’Conner, President & CEO, Minor League Baseball
The Future is... Panel, moderated by Katie Woods,
8:10 a.m.
Assistant General Manager, Lancaster JetHawks
Interactive Workshop, led by Belicia Montgomery,
8:45 a.m.
Director of Diversity & Inclusion, Minor League Baseball
9:25 a.m. Round Table Discussions
Attendees of the 2018 Women In Baseball: Coffee & Connections event.
MiLBInnovatorsSummit.com | #MiLBIS 34 /MiLBSpEvents | @MiLBSpEventsPRESENTATIONS
10:10 A.m.
Around the Horn
Each Symposium emcee will take the stage to share the best ideas that were shared in their
respective tracks the day before. This will be a great opportunity to learn about the great
things your peers accomplished in 2019.
10:35 a.m.
The Road Ahead: Challenges
and Opportunities
Alan Ledford, President, El Paso Chihuahuas
El Paso Chihuahuas president Alan Ledford takes look at our
industry, the challenges we must face, and the opportunities
we can leverage.
11:10 a.m.
Utilizing Chat Bots to Communicate
and Capture Meaningful Data
Jenna Byrnes, Senior Vice President, Oklahoma City Dodgers
Don White, CEO, Satisfi Labs
Don and Jenna will discuss how AI can be leveraged to build scalable and
deeper fan relationships to create new revenue streams for MiLB clubs.
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsPRESENTATIONS & TEAM BUILDING
11:35 a.m.
Here, There and Pretty Much Everywhere:
2019 Ballpark Road Trip Review
Ben Hill, Senior Writer, MiLB.com
Over the past 10 seasons, MiLB.com’s Ben Hill has visited 177
Minor League ballparks. In 2019 he enjoyed three-night stays
at each of the three new stadiums – Fayetteville, Amarillo
and Las Vegas – while also visiting a healthy smattering of
old favorites. In this presentation, a Promo Seminar-turned-
Innovators Summit tradition, Ben recaps his season of
ballpark travel.
1:45 P.m.
Team Building: Improv Workshop
David Novick and the Jesters League of America Players
The Jesters League of America is an organization specializing
in teaching and performing improv comedy. Improvisation is
a hilariously fun and difficult art form that exercises your brain
in ways you never thought possible.
This workshop will force you to step outside of your comfort
zone, and will teach you about communication. Attendees
will work on using an improvisational mentality to solve
business issues.
36
MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsOPEN SESSIONS
OPEN Sessions are the epitome of open, active engagement among peers where the
ideas are flowing. Broken up by department/responsibility, each session will allow peers to
come together and discuss what matters most to them. OPEN is an acronym for Ongoing
Professional Engagement Network, which means we hope that these conversations will
continue year-round.
Community Relations | 3 p.m.
El Paso Room AF
Andy Imfeld, Director of Promotions & Community Relations, El Paso Chihuahuas
Christina Moore, Director of Community Relations & Entertainment, Brooklyn Cyclones
Destiny Whitmore, Manager of Community Relations, Nashville Sounds
Marketing | 3 p.m.
El Paso Room BE
Kyle Fritzke, Director of Marketing, Rocky Mountain Vibes
Ashley Grotte, Director of Marketing, Harrisburg Senators
Jennifer Johnson, Director of Marketing, Frisco RoughRiders
37
MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsOPEN SESSIONS
Promotions | 3 p.m.
El Paso Room CD
Jessica Aveyard, Director of Entertainment, Winston-Salem Dash
Jamie Bertram, Director of Marketing & Promotions, Lakewood BlueClaws
Courtney Wright, Manager of Promotions, Charlotte Knights
Sponsorships | 3 p.m.
Juárez Room CD
Greg Coleman, President, Erie SeaWolves
Kat Deal, Assistant General Manager, Johnson City Cardinals
Emily Jaenson, General Manager, Reno Aces
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsOPEN SESSIONS
Ticket Sales | 3 p.m.
Juárez Room BE
Jeff Eiseman, President & Partner, Agon Sports & Entertainment
Adam English, Vice President & General Manager, Gwinnett Stripers
Matt Ingram, Assistant General Manager, Bowling Green Hot Rods
Video Production & Design | 3 p.m.
Juárez Room AF
Amy Johnson, Manager of Ballpark Entertainment, Corpus Christi Hooks
Steve Richards, Director of Ballpark Entertainment, Round Rock Express
Gabe Wasylko, Coordinator of Creative Services, Akron RubberDucks
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsTHURSDAY, SEPTEMBER 26
SCHEDULE
TIME EVENT LOCATION
8 a.m. – 2 p.m. Registration Mount Franklin Lobby
8 – 8:45 a.m. Trade Show Breakfast Trade Show Floor
9 a.m. – Noon Golden Bobblehead Awards Finalist Presentations Summit Room
Noon – 1:30 p.m. Trade Show Lunch Trade Show Floor
1:30 – 3 p.m. Summit Presentations Summit Room
3:30 – 4:30 p.m. MiLB OPEN Session Summit Room
Yappy Hour,
4:30 – 5:45 p.m. Convention Center Plaza
presented by OC Sports
6 – 9 p.m. Ballpark Outing Southwest University Park
MiLBInnovatorsSummit.com | #MiLBIS 40 /MiLBSpEvents | @MiLBSpEventsTHURSDAY, September 26
EMCEE
ALLAN BENAVIDES
General Manager, Eugene Emeralds
Benavides just completed his tenth season as general
manager of the Eugene Emeralds, and his 15th season in
professional baseball. After graduating from the University
of California at Santa Cruz in 1999, he worked for four years
as a junior talent manager in Hollywood, where he worked
directly with Penelope Cruz.
In December 2004, Allan chose to divert from his
entertainment career path and move into sports. His interest
in sports has always been fan-focused with an emphasis on
unique and affordable family entertainment. He has taken
an active role in the community and currently sits on the
boards of the Emerald Valley Boys and Girls Club, the Ted
Norman Memorial Baseball Complex and is the president of
the Eugene Executives Association. Unbelievably, Allan is a
former Shall We Dance champion.
Benavides is a lifelong fan of the Los Angeles Dodgers. He enjoys spending downtime on
the lake with his family, watching his son, Christian, wakeboard.
MiLBInnovatorsSummit.com | #MiLBIS 41 /MiLBSpEvents | @MiLBSpEventsPRESENTATIONS
9 a.m.
Golden Bobblehead Award Finalists
Finalists from the five Golden Bobblehead Award categories*
will present to summit attendees on why they should win
their respective category. Attendees will have the opportunity
to vote for their favorite in each category. Winners will be
announced at the Ballpark Outing Thursday night.
* Excludes “Best Specialty Jersey,” which was voted on by fans
on MiLB.com.
1:35 P.m.
A New Age of Media in the Attention Economy
Meredith Kinsman, Senior Vice President of Digital Strategy, Octagon
William Mao, Vice President of Media Rights Consulting, Octagon
Today’s ever-evolving media landscape has reinvented how fans consume
content. As a result, brands face an opportunity to embrace these shifts
to expand and engage with new and potential fans. Driven by sports
media experts, this session provides an inside look into macro trends
reshaping the industry such as viewership fragmentation, entrance of
digital distributors, advertising dollar shifts, content production, consumer
behavior and the value of data. Join us for a glimpse into the future of
media and content.
2:05 P.m.
Data by Dummies for Dummies
Ankit Agrawal, Director of Business Intelligence & Strategy,
Frisco RoughRiders
Andy Milovich, President & General Manager, Frisco RoughRiders
Work smarter, not harder! The Frisco RoughRiders will share with you (at
least) five simple data strategies that will grow revenues, improve efficiency
and empower your entire organization!
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MiLBInnovatorsSummit.com | #MiLBIS /MiLBSpEvents | @MiLBSpEventsPRESENTATIONS & MiLB OPEN SESSION
2:35 P.m.
How Do We Unite Our Cities?
Chris Singleton, Director of Community Outreach,
Charleston RiverDogs
Unity is something that is so needed in our communities and
especially in our ballparks. How do we unite our cities then?
Hear from the Charleston RiverDog’s Director of Community
Outreach, Chris Singleton on how each person, no matter their
roles in baseball, can help unite their city.
3:30 p.m.
MiLB OPEN Session
Courtney Nehls, Assistant Director of Community Engagement
Katie Davison, Senior Vice President of Digital Strategy & Business Development
Belicia Montgomery, Director of Diversity & Inclusion
The MiLB OPEN Session is your opportunity to learn about upcoming MiLB initiatives, offer
insight and feedback, and ask questions of the MiLB office staff. This year’s session will
cover a new disabilities inclusion initiative, the new eCommerce network and a Black Fan
Engagement platform.
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