Sibos exhibitors Social media tips - August 2019

Sibos exhibitors
Social media tips

August 2019

Exhibitor promotion
•   The Sibos exhibition showcases the best of the financial services industry and we want to maximise the
    profile of our exhibitors to highlight their contribution to the Sibos experience

•   This document outlines how you can use Sibos branded creative assets to showcase your role as an
    exhibitor

•   It also gives an overview of the activity our communications team is undertaking to promote the event

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Sibos social media tiles
•   We are providing a Sibos branded creative asset for you to use on Twitter, LinkedIn and Instagram to
    promote your presence at Sibos. There is a tile for financial services exhibitors and a tile for fintech Discover
    exhibitors
•   To access your tile please click on the relevant image below or follow the link to Sibos.com, where you can
    ‘right click’ on the image and save it to your computer

Also available at: https://www.sibos.com/exhibiting-at-sibos-   Also available at: https://www.sibos.com/discover-exhibitor-
banner                                                          banner                                                         3

Sibos social media tiles
• When using these tiles via Twitter and LinkedIn we ask that you also reference our
  own social media feeds and use the #Sibos hashtag:

    – Twitter: @Sibos / https://twitter.com/Sibos
    – LinkedIn: https://www.linkedin.com/showcase/sibos2019/

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Sibos communications activity
•   News stories: We are producing news stories to promote Sibos, the exhibition experience and new
    initiatives taking place at this year’s event. News stories will feature on the Sibos website here:
    https://www.sibos.com/news/news

•   Social media: We are promoting all news stories on our main social media channels and would like to ask
    that you share some of our posts relating to the Sibos experience, as well as promoting your involvement in
    Sibos through your own social media activity

•   Sibos Insider: Our regular newsletter features news stories on the exhibition, the conference, networking
    events, CSR, Sibos Tools, new initiatives (e.g. Talent Thursday, Views from the Top, STAR scholarship) and
    more. If you are not already signed up to receive Insider you can register at
    https://www.sibos.com/news/sibos-insider

•   Sibos Issues: Our magazine, Sibos Issues, will preview this year’s event and cover highlights from across
    the exhibition, alongside conference news and other Sibos activities such as networking events

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Sibos brand guidelines
• Sibos is written in lowercase with a capital S; never in all capitals

• To refer to a specific Sibos edition, use: Sibos YYYY City, as in Sibos 2019 London

• To refer to the website, use: Sibos.com or www.sibos.com

• The hashtag to use is #Sibos, not for example #Sibos2019London or any similar variation

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Example social media content
you could run                                                                 During:

Before:                                                                       •   Share ‘behind-the-scenes’ pictures and videos
•   Engaging pictures from previous exhibition stands / activities at Sibos
                                                                              •   Quotation templates featuring key quotes
•   Share previous / new Sibos articles, commentary and white papers
    your organisation has published                                           •   Articles on your thought leadership and Sibos experience
•   Visual testimonial / quotes from senior business leaders
                                                                              After:
•   Striking pictures of London and the ExCeL London venue
                                                                              •   Create album of photos of your exhibition stand, activities
•   Record podcasts and/or video interviews                                       and events
•   Build anticipation with teasers and countdowns to Sibos
                                                                              •   Poll your social media followings, for example via Twitter
•   Leverage social media debates, hot topics and, where possible,                surveys
    industry influencers
                                                                              •   Podcasts, interviews and wrap-up event articles
•   Encourage colleagues and contacts to share your posts

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Appendix – Social media tips
The following tips can help to maximise your social media promotion, networking and the broader Sibos
experience:

•   Create or update your professional profile: Create or update your professional profile on LinkedIn
    and Twitter. Describe your position and interests and include a professional headshot

•   Share news/articles: Share news/articles that are published on Sibos.com using the social media
    sharing icons

•   Join the debate: Share your own point of view by adding unique headlines or additional commentary
    for any content you post. You can add photos from the exhibition as well

•   Add new connections: Connect with the people you meet at Sibos on LinkedIn. Clicking smart
    badges with someone at the event will automatically send their contact details to your email address –
    make sure you add them on LinkedIn too

•   Leverage hashtags and handles: Hashtags can be branded (e.g. your company name), topic-
    focused (e.g. #cybersecurity) or event-focused (e.g. #Sibos). Consider including the handles of
    spokespeople, partners, publications and journalists.
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@Sibos
        https://twitter.com/Sibos
                                                    Download the Sibos app
                                                       Android     iOS

                  Sibos
https://www.linkedin.com/showcase/sibos/

                                               Register for Sibos Insider newsletter
                                            https://www.sibos.com/news/sibos-insider
                SibosTV
 https://www.youtube.com/user/SibosTV

                                                         Sibos Podcast
                                                 https://soundcloud.com/sibos
                @Sibos
https://www.instagram.com/sibos/?hl=en

                                                        www.sibos.com
                   Sibos
                                                             #Sibos
 https://www.flickr.com/photos/sibospics/