Revolve - Scotland's national re-use quality standard - Samantha Moir - Revolve manager - The Charity Retail Association
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Revolve - Scotland’s national
re-use quality standard
Samantha Moir - Revolve manager
We help consumers
Our goal is to increase the purchase of second hand over new. We do that by supporting second hand stores to appeal to a wider audience and sell more Second hand should be a first choice.
Consumer attitudes to shopping second hand
March 2018
74% of people believe second hand
shops are for everyone
Consumer attitudes to shopping second hand
March 2018
70% of people that do shop second hand choose to do
so in a second hand store.
What would encourage those that don’t tend to shop
in second hand stores to do more of it?
Consumer attitudes to shopping second hand
March 2018
70% of people that do shop second hand choose to do
so in a second hand store.
What would encourage those that don’t tend to shop
in second hand stores to do more of it?
Consumer attitudes to shopping second hand
March 2018
Consumer attitudes to shopping second hand
March 2018
Consumer attitudes to shopping second hand
March 2018
Likes:
• Getting good bargains // value and quality
• Uniqueness //great experience
• Supporting a good cause // getting more for your moneyWhat customers are looking for from a second hand
store
HIGH QUALITY, EXCELLENT SHOPPING EXPERIENCE TRUST
GREAT VALUE GOODS
Products Good Large Kerbside Easy Excellent Exceed Professional Comm- Additional
unicate
are safe value Choice Appeal to Service Expectation benefits
brand
shop ValuesRevolve quality standards
What’s in it for you?
A recognisable quality mark
Improved customer experience
Increased customer confidence
…resulting in increased sales,
raised profile and sustainabilityWhat’s in it for you?
• The programme supports you to
provide high quality goods, a
great shopping experience
and professionalism to grow
your customer base and increase
the sale of second hand goods.What’s in it for you?
• Revolve provides:
• Dedicated quality & support
officer time and expertise
• Full support to meet the
standards including information
on legal compliance and best
practice, templates and tools.
• Mystery shopping services and
reports
• Visual merchandising &
customer service group training
• On-site 121 retail
supportWhat’s in it for you?
Once certified:
• Access to the Revolve brand and
national marketing materials
• Promoted as part of our national
campaign
• Maintenance support to ensure
standards continue to be met
• Continued access to support and
advice
• Monthly e-news / Quarterly retail
e-zineRevolve Certification - Impact
Fyne Future - “In the first three months of
their new store being open, ReStyle have
reported a 30% increase in trading.”
High st charity shop manager - “I’ve been to loads
of these VM sessions over the years and I was
dreading a full day out of my shop to be honest –
but it’s the best thing I’ve been to in years, gave
me my mojo back – I really look forward to coming
into work nowadays”
The manager has since reported that sales have
increased by 28%, which she directly credits to the REVOLVE
VM session that she attendedRevolve Certification – Benefits
Edinburgh Bike Station – “The bike sold
cards have increased consumer
confidence and have enabled staff to use
the Revolve certification as a sales tool.”
Oskar’s – “The relationship between Revolve and
Oskar’s is extremely constructive and the support
and encouragement that Linda provided is
exceptional. Going through the process allowed
all staff members to feel involved in making
Oskar’s a safer and more professional place to
work. We experienced team bonding which has
lasted to date. We learnt that whilst we were
doing a lot of things well that we could do them
better.”What’s next for Revolve?
• Further promotion of the Revolve brand
• National marketing campaign
• Additional codes of practice and
standards
• Increase coverage of Revolve stores
across the country
• Drive demand for the standard
through contracts and servicesNational Promotion
National Promotion
National Promotion
The Certification process
• Certification is not a ‘tick box’ exercise – it is a process
• Remember, EVERY part of the process is designed to enable
you to:
• Supply consistently high quality goods
• Provide a consistently excellent customer experience
• Encourage trust in your organisation and the good cause
that their purchase supportsThe Certification process
Batch Induction
(Regional Managers and store managers)
1 - Baseline standards check & Revolve product
safety training session (full day)
2 - Mystery Shop and 3 – Visual 4 – Customer service 5 – On-site retail
Report merchandising training training (full day) support (full day)
(full day)
ReportReport
Facilitated Planning Session
Additional support if required
Implement actions and improvements (over 1-2 months)
Retail audit (2 hours)
Final standards check and final validation (Full day)Revolve quality standards
I’m interested, sign me up! • The programme is expanding and will have a focus on high st charities over the next 5 years. • Register your interest now to start certification in 2019/20. • Samantha.moir@zerowastescotland.org.uk
You can also read
