SPONSORSHIP PROPOSAL MIXED MARTIAL ARTS - Caged Steel
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M I X E D M A R T I A L A R T S SPONSORSHIP PROPOSAL
INTRODUCTION
Your brand would benefit from the partnership
and support to take your current digital
marketing reach to the next level and generate
measurable return on investment. This proposal is
designed to create greater exposure for your
company through the exciting collaboration with
the fastest-growing sport on Earth, working with
you and using our industry expertise to create a
sustainable, cost-effective partnership.
2021 is a great time to join us.
M I X E D M A R T I A L A R T S
OUR VISION
We are the UK’s pioneer for Mixed Martial Arts (MMA), already presenting one of
the top shows in the country - But this isn’t just our aim, we have a greater, more
significant vision for what we want Caged Steel to be. As well as putting on enter-
taining shows that increase fighter profiles, allowing them to reach the pinnacle of
their career and giving the paying public a great night out, we also want to work
with the community and grow the martial arts world. We intend to provide coaches
to teach children within their schools free of charge. We also intend to create
many Caged Steel martial arts academy’s across the UK.
We made a start in 2020, in working towards that vision. We’ve gained many new
additions to our brand.
Caged Steel Martial Arts – we have begun to enhance childrens lives through
martial arts in Primary schools across the uk.
Caged Steel T.V – which will showcase a whole host of exciting fights, inter
views and many more action packed and entertaining frolics.
Caged Steels Golden Contract – Adam Bramhald being the first to sign said
contract and receive a five figure payout.
The employment of a new staff to help devote their skills and knowledge to
support and strengthen the growth of Caged Steel.
And most recently, the new partnership with Colosseum Promotions. They are an
enthusiastic up an coming promotion based in Scotland, where Caged Steel will
assist in the organisation and marketing for their ‘Rumble On The Clyde’ events.
M I X E D M A R T I A L A R T S
WHY CAGED STEEL?
MMA is the world's fastest growing sport, increasing in
interest and fan base, why not be a part of it!
Diverse audience demographics, with growth in areas of
cross-cultural, age and gender.
See YOUR logo printed in the cage, on photographs,
in videos and live stream to a worldwide audience.
Brand loyalty from the MMA fan base.
More than just a marketing package, be part of the
atmosphere and join the show with VIP tickets. It’s a brilliant
night out! Invite clients, staff, family and friends too.
M I X E D M A R T I A L A R T S
BRAND EXPOSURE
The consumer's ability to recognise or recall a brand is central to
purchasing and decision making. Our strategy is to include your brand in
the full life cycle of the event, resulting in a full year of advertising. Your
logo will feature in a wide range of media from fighter interviews and
training videos, to being printed on the cage, in social media adverts and
sponsored email campaigns.
THE GOAL… ENGAGEMENT DRIVER
Sponsor Caged Steel to maximise your viral reach, engagement and
followers (e.g. strategic competition), this will snowball and have a
positive impact on all other business activities
M I X E D M A R T I A L A R T S
SOCIAL MEDIA
Facebook generates a large portion of the
online exposure you’ll receive. We regularly
post exciting content in relation to fight videos, FOLLOWERS = 33,000 +
photos, polls and competitions in order to
generate a 1.1 million reach. Within all this REACH = 1.1MILLION +
content, we’ll ensure posts are sponsored by our
partners in a number of ways with your logo HIGH ENGAGEMENT =
on a video or picture, an advert following a video 330,000+
or tagged in the caption with a description.
Twitter is fast-paced, concise and a great way
to connect with our audience. We’re extremely
active on Twitter, posting regularly at peak FOLLOWERS = 2,400 +
times when most of our audience is online to
maximise noticeability. Our Tweets achieved IMPRESSIONS = 768,600 +
over 768,600 impressions throughout 2020.
Twitter impressions are the number of times CLOSE RELATIONSHIP WITH
OTHER ACCOUNTS
a tweet shows up in somebody’s timeline.
Instagram is a very visually demanding platform.
Images and videos are the first thing people
see. So it has to be captivating. Throughout FOLLOWERS = 5,900 +
2020 our reach on Instagram came to
683,034. On all posts you can find sponsor REACH = 700,000 +
branded content where your company logo
will either be placed on the photo or video, or ENGAGEMENT =
HIGH ENGAGEMENT
we’ll tag in your brand.
M I X E D M A R T I A L A R T S
SOCIAL MEDIA
We showcase branded content differently on
YouTube compared to other social media
platforms. This content is predominantly fight SUBSCRIBERS = 3,500 +
related and will include your brand in three
different places; Sponsored Tale of the Tape, MC VIDEO VIEWS = 1,500,000 +
announcements and Commentator shout outs at
key parts throughout the fight.
LOGO PLACEMENT EXAMPLES
M I X E D M A R T I A L A R T S
DEMOGRAPHIC SEGMENTATION
We’ve worked hard to produce
26%
AGE *
entertaining content that 18-24: 13%
attracts a large, high engaging
38%
audience.
25-34:
Caged Steel attracts a young, 35-44: 29%
well established, high-tech 45-54: 12%
consumer, 74% male with an
active increase in female fans. 55-64: 5%
65+: 3%
74% *AVERAGE AGE OF BOTH MALES AND FEMALES
We are proud to have an audi- AUDIENCE GEOGRAPHIC
ence that covers not only AUDIENCE INTERESTS
sports fans but corporate 18%
companies, families and
LIFESTYLES & HOBBIES / OUTDOOR ENTHUSIASTS
groups of friends. SPORTS & FITNESS / SPORTS FANS 16%
Out of this audience we have MEDIA & ENTERTAINMENT / MUSIC LOVERS 15%
also identified their marital
12%
status below:
SHOPPING / LUXURY SHOPPER
TOP 6
COUNTIES
HOME & GARDEN / DO-IT-YOURSELFERS 11%
BEAUTY & WELLNESS / FREQUENTLY VISIT SALONS 10%
SPORTS & FITNESS / HEALTH & FITNESS BUFFS 9%
VEHICLE & TRANSPORTATION / AUTO ENTHUSIASTS 9%
- YORKSHIRE - MERSEYSIDE
Engaged
Married
- LANCASHIRE - TYNE AND WEAR
Relationship
Single - LINCOLNSHIRE - NOTTINGHAMSHIRE
ADDITIONAL STATS
75% 68% 43% 25%
Our audience display Our audience Our audience display MMA fans attend
frequent engagement continued a in relationship fitness training
with our brand and education after status with 23% and follow healthy
associated pages via high school. showing an engaged lifestyles.
mobile devices. status.
M I X E D M A R T I A L A R T S
KAT Communications Ltd are a family run communications company based in
Doncaster, South Yorkshire with a satellite office in Scunthorpe, North
Lincolnshire.
KAT have been sponsors of Caged Steel for a number of years now. They
joined with the aim of reaching a new audience. KAT also felt that supporting
an organisation that cares about the quality of service they deliver, reflects
their own ethos, which would in turn help increase their brand image. As seen
by the results below, the KAT Communications brand has been exposed to an
audience they may have struggled to reach through their own social media
platforms. The engaging content in connection with their brand has seen
significant growth in their digital marketing audience and reach. KAT have
witnessed the success first hand and provided great feedback.
FACEBOOK ADVERT LIKES
FACEBOOK ADVERT IMPRESSIONS
FACEBOOK ADVERT CLICKS
SOCIAL MEDIA REACH 581,405+
UNIQUE AUDIENCE 182,800+
WEBSITE TRAFFIC 39,400+
M I X E D M A R T I A L A R T S
WHAT WE OFFER
Below illustrates services that we offer throughout the duration of
the sponsorship.
GENERATE
REPORTS
CONTENT CUSTOMER
ANALYSIS & SERVICE
INNOVATION SCHEDULE
ORGANIC
MEET GOALS & CONTENT
TARGETS
DELIVER
SOCIAL MEDIA
RETURN ON MANAGEMENT MARKETING ADS
INVESTMENT
WEBSITE BLOG
ACTIVE
COMS
EMAIL
NEW CAGED STEEL MARKETING
AUDIENCE
PHOTOGRAPHY &
CORPORATE VIDEO COVERAGE
HOSPITALITY
BRAND & LOGO
PROFESSIONAL FIGHTER AWARENESS
EVENT AFFILIATION
M I X E D M A R T I A L A R T SCS25 BEHIND CLOSED DOORS!
ALL EYES ON YOUR BRAND
NEW DIGITAL TV ADVERTISING
CHOOSE FROM OUR 6 SPONSORSHIP PACKAGES
CAGE CAGE
CAGE MEDIUM LARGE MAIN
LOGO PLACEMENT ROLL POST
POST FLOOR FLOOR FLOOR
AND PRICE PER SHOW BAR BASE
£400 £600 £800 £5000
£200 £300
MAIN EVENT ANNOUNCEMENT VIA
COMMENTARY
PROFESSIONAL FIGHT IMAGES
TITLE/PRO FIGHT ANNOUNCEMENTS
VIA COMMENTARY
FULL SCREEN VIDEO ADVERTISING
TRANSITION VIDEO ADVERTISING
POP-UP ADS BETWEEN ROUNDS
E-TICKET ADVERTISING
LOGO ON SCREEN DURING FIGHT
TALE OF THE TAPE LOGO
LOGO ON WEBSITE WRITE UP AND
ADVERT
SOCIAL MEDIA INTERACTION
ATHLETE INTERVIEWS AND
BIOGRAPHIES
ATHLETE PROMOTIONS VIDEOS AND
IMAGES
MEDIA AND PR COVERAGE
SECTOR EXCLUSIVITY
REPORTING ON ENGAGEMENT AND
LEAD GENERATION
BESPOKE PARTNERSHIP
NEW FOR BEHIND CLOSED DOORSYOUR LOGO HERE
YOUR LOGO HERE
ROLL BAR CAGE POST BASE
YOUR LOGO HERE
YOUR LOGO HERE
CAGE POST MEDIUM FLOOR
YOUR LOGO HERE
YOUR LOGO HERE
LARGE FLOOR MAIN FLOOR
M I X E D M A R T I A L A R T SCONTACT INFORMATION
BECKI GILLEECE
COMMERCIAL EXECUTIVE
BECKI@CAGED-STEEL.CO.UK
01302 965044 / WWW.CAGED-STEEL.CO.UKYou can also read
