Los Angeles Auto Show (B2C) | November 19-28, 2021
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AutoMobility LA (B2B) | November 17–18, 2021 Los Angeles Auto Show (B2C) | November 19–28, 2021
Photo: Show Attendees
Content 03 About AutoMobility LA (B2B)
04 Media Snapshot
05 Overview of Opportunities
06 About Los Angeles Auto Show (B2C)
07 Overview of Opportunities
08 Advertising Opportunities
09 Custom Opportunities
10 Digital Presence
11 Contact
AutoMobility LA
B2B Event | November 17-18, 2021
“While auto shows fall out of favor for
The Los Angeles Auto Show’s annual B2B event — AutoMobility LA — features
major vehicle reveals and flashy displays, signature competitions, networking events, and vehicle debuts over the
Los Angeles has held on remarkably well, course of two content-filled days. Located in Los Angeles, the nation’s top car-
Photo: Los Angeles Mayer Eric Garcetti
continuing to attract Asian, American, buying, luxury, and green market, AutoMobility LA is where the mobility
and European brands that can’t resist its industry gathers to gain insights, break news, and do business.
huge media market and thriving, multi-
faceted car culture.” The Venue
— Automotive News AutoMobility LA is held in the Los Angeles Convention Center.
The Attendees
+ Industry Professionals: Advertisers, analysts, automakers, coders, dealers,
designers, developers, investors, PR, startups, tech giants, and more
+ Media (breakdown on page 4)
Who Participates?
Includes, but is not limited to…
+ Auto Industry: Auto Alliance, Global Automakers, KPMG, Prestone
+ Automakers: Alfa Romeo, BMW, Chevrolet, Dodge, Kia, Subaru, Volkswagen
+ Investors: PlanetM, Plug and Play Tech Center
+ Startups: BYTON, Ridecell, Rivian, Sibros, Vulog
+ Tech Giants: Amazon, Microsoft, Pandora, QNX, SiriusXM, Visa
+ Tier I Suppliers: Continental, Magna International, Pirelli
Why Participate?
+ If you make cars. If you’re in the EV business. If you’re a startup. If you have
Photo: Porsche Press Conference
an announcement/research. If you want to make noise in the industry.
+ Improve brand awareness to media and industry professionals from around
the world
+ Position your company as a global innovator and a serious contributor to the
ever-evolving mobility space
+ Procure investments/partnerships from established/expanding companies
(e.g., Rivian and Ford, Canoo, Hyundai, Lyft and General Motors)
03
Media Snapshot
Journalists from around the world attended AutoMobility LA in 2019
“The LA Auto Show has become the Top National & International
premier event to unveil new models for Associated Press Reuters
the United States market, usurping even Fox News The New York Times
the Detroit Auto Show…” Los Angeles Times U.S. News & World Report
— Digital Trends NBC News USA Today
Photo: Media Coverage
“More and more, the Los Angeles Auto Top Automotive
Show is becoming the leading car expo — Motor Authority
Automobile Magazine
not just in the US, but also on the Motor Trend
Automotive News
international level.” Road & Track
Automotive World
— Auto Illustrierte Car and Driver The Drive
“Los Angeles is king of the U.S. auto Top Business
shows. And it’s looking at the future.”
Bloomberg International Business Times
— ExtremeTech Business Insider MarketWatch
Consumer Reports NPR
42,600 Forbes Time Inc.
News Stories Top Lifestyle
Architectural Digest Los Angeles Magazine
163.9 Cool Hunting
Esquire
Mashable
Men’s Journal
Billion Impressions
Photo: Mazda Press Conference
GQ Robb Report
Top Technology
Ars Technica PC Magazine
CleanTechnica Popular Mechanics
CNET TechCrunch
Digital Trends The Verge
04
Overview of B2B Opportunities
AutoMobility LA
Photo: Faraday Future Photo: Media & Industry Professionals Photo: Vulog Photo: AutoMobility LA Website Photo: Alfa Romeo Media Reception
Signature Programming Event Programming Showcase/Activate Digital Additional Opportunities
+ Hackathon + Coffee/Lunch Break + Indoor + E-Blasts + Guided Tours
+ Motoring Invitational + Networking Reception + Outdoor + Official Website + Hotel Keys
+ Top Ten Startups + Your Own Event + Test Drives + Social Media + Lanyards
+ Wi-Fi + Media Center
+ Networking App
+ Registration
+ Show Guide
05
LA Auto Show
B2C Event | November 19-28, 2021
5.2 Hours Following AutoMobility LA, the Los Angeles Auto Show welcomes visitors from
Southern California and beyond to Los Angeles’ biggest annual gathering. Over
Average time attendees spent exploring the course of ten jam-packed days, the public comes together to celebrate car
Photo: Mario & Luigi at the Los Angeles Auto Show
(compared to 4.4 hour season average) culture, connect with their favorite automotive brands, test drive the latest
vehicles, explore the nation’s largest public aftermarket showcase, and even
95% discover rideables and transportation services that are changing the way we get
from point A to B.
Attendees that would recommend the show
The Venue
91% Similar to AutoMobility LA, the Los Angeles Auto Show takes place in the Los
Angeles Convention Center.
Attendees that came in a group of two or more
The Attendees
81% + Shoppers
Attendees that came because the show + Enthusiasts
is fun and entertaining + Families
+ Fun Seekers
Who Participates?
Includes, but is not limited to…
+ Aftermarket: Al & Ed’s Autosound, DUB Magazine, Yamaha
+ Auto Industry: Autotrader, Brembo, Pirelli, Prestone, Yokohama
+ Automakers: Alfa Romeo, Chevrolet, Dodge, Kia, MINI, Subaru, Volkswagen
+ Insurance: GEICO, State Farm, Metromile
+ Lifestyle: Disney, LEGO, Netflix, Paramount Pictures, SHOWTIME
+ Micromobility: Micro Kickboard, Razor Scooters, URB-E
Photo: LEGO Interactive Exhibit
+ Rideshare: Fair, Lyft
+ Tech Giants: Amazon, Microsoft (Xbox), Nintendo
+ Utilities: Electrify America, LA Metro, LADWP, Metrolink, Plug-in America
Why Participate?
+ Reach a targeted Southern California (and Los Angeles County) audience
+ Reach a highly-influential audience — 53% provide 6+ recommendations
+ Reach a growing millennial audience — 48% are ages 18-34
+ Reach educated, affluent consumers — 43% earn over $100,000 annually
06
Overview of B2C Opportunities
Los Angeles Auto Show
Photo: EV|LA Tours Photo: Netflix’s Fast & Furious Spy Racers Photo: Los Angeles Auto Show Website (Dates) Photo: West Atrium Entrance Crowds
Signature Programming Showcase/Activate Digital Additional Opportunities
+ Brand Days+Nights + Indoor + E-Blasts + Charging Stations
+ EV|LA + Exterior + Official Website + License Plate
+ VIP Tours + Test Drives + Social Media + Show Brochure
+ WI-FI + Ticketing
07
Photo: Breezeway Pico Banner Photo: Concourse Walkway (Alfa Romeo) Photo: South Hall Box Office
Advertising Opportunities
AutoMobility LA and the Los Angeles Auto Show serve as a dual-purpose stage
for brands to stand-out, engage, and communicate with a highly-targeted trade
and consumer audience, respectively.
Catering to the nation’s largest car-buying market (JD Power, 2019), the two
shows are among the world’s most influential auto-tech events.
Indoor & Outdoor Opportunities
+ Banners (Exterior) + Escalator Graphics
+ Banners (Indoor) + Floor Decals
+ Banners (Online) + Light Pole Banners
+ Column Wraps + Stair Graphics
+ Custom Options + Wall Graphics
+ Digital + Window Clings
08
Photo: Amazon Game Studios (Video Game Lounge) Photo: Motoring Invitational (Volkswagen) Photo: Boxing Heavyweight Championship Weigh-In
Custom Opportunities
Have ideas — whether digital and/or physical — that you didn’t see mentioned?
Our team wants to hear from you.
Please reach out to Maureen McGrath at maureen@laautoshow.com to begin
the conversation.
09
Digital Presence
Combined AutoMobility LA and Los Angeles Auto Show Platforms
Between November 18, 2019-December 1, 2019
Facebook
+ Followers — 97,286
+ Average Engagement (Per Post) — 110
+ Total Engagement — 274,625
+ Total Impressions — 10,250,000
+ Total Message Clicks — 274,680
Instagram
+ Followers — 139,517
+ Average Engagement (Per Post) — 1,722
+ Engagement Rate (Per Impression) — 3.8%
+ Total Engagement — 260,573
+ Total Impressions — 8,800,000
Snapchat
+ Filter Usage — 35.5%
+ Total Views — 453,000
Tik Tok
+ Followers — 38,000
+ Total Views — 79,700
Twitter
+ Followers — 68,661
+ Average Engagement (Per Tweet) — 103
+ Total Engagement — 17,692
+ Total Impressions — 415,000
10To Learn More Maureen McGrath
VP, Sales & Partnership Relations
maureen@laautoshow.com
213.666.9056
AutoMobility LA
November 17-18, 2021
automobilityla.com/recap
Los Angeles Auto Show
November 19-28, 2021
automobilityla.com/recapYou can also read
