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sports insight
VOL 17 ISS 157 £3.50
SPORTS OUTDOORS TRIATHLON RUNNING FITNESS TRADE sports-insight.co.uk
INTERVIEW ANALYSIS OUTDOOR
STEPPING INTO THE START UPS STARING DOWN
FITNESS INDUSTRY P22 GALORE P9 THE BEAST P20
GOLA page man_SPORTS INSIGHT 11/03/2020 14:07 Page 1
3
WELCOME Isbjörn of Sweden OSCAR FLORES (LEFT) AND YAMILA ADELCADER
FROM SALGADO WITH BERNARD
to this month's Sports Insight
reduces E-Commerce
returns by fifty per cent
With the help of an AI incorrect sizes. Isbjörn’s new
Chatbot named Bernard, friend Bernard now plays a crucial
truly sustainable children’s part in the company’s commitment
clothing brand Isbjörn of to reducing returns, waste and
Sweden has managed to reduce energy.
its web returns by 50 per cent CEO Maria Frykman said: “For
since October 2019. Bernard Isbjörn as a brand, it is essential we
was originally developed by are able to offer a truly sustainable
It’s a worrying time for social media agency Salgado and solution even in our own web
retailers. If times weren’t Facebook, choosing Isbjörn as a shop. Reducing the number of
hard enough the coronavirus pilot for the unique AI robot. returns has been one of the goals
COVID-19 will, no doubt, Bernard has successfully we set ourselves early on, but the
have a major impact on the guided customers through question was just how? Now we’ve
industry. various sizes and garments, done it with creative help from our
The threat of the virus making the decision-making talented Swedish partner Salgado,
has already led to Nike and process straightforward and located in Uppsala, who has a keen
Patagonia, in the US, and more accurate, hence minimizing interest in AI. The next step is for open up our web shop for the “It’s exciting to also congratulate
Columbia, in Europe, to close unnecessary returns. Not trying Isbjörn to develop Bernard to also first time in the US. By providing the team behind Bernard - Oscar
stores to help prevent its spread. on clothing prior to buying online cover our international markets, this fun yet clear solution to our Flores and Yamila Abdelcader from
We have already seen major has been a major problem for by letting Bernard attend a crash consumers, we will significantly Salgado - for the nomination of our
sporting events being cancelled, consumers, with many ordering course in English. reduce freight and inventory Chatbot Bernard for Gold M of the
postponed or suspended. The several different sizes of the same “Our International expansion handling, which is a huge bonus for Year in the Digital Solution of the
final weekend of the Six Nations garment and then returning the continues this May when we will the environment. Year category.”
saw no games played, elite
football in England has been
suspended until April 3, at the
FESPA 2020 events postponed
Editor: MARK HAYHURST
least, the 2020 Virgin Money Tel: 01206 508618
London Marathon has been Email: mark@sports-insight.co.uk
postponed until October 4, and
Euro 2020 has been put back to In light of the rapidly Based on feedback from with the primary objective of Advertising Manager:
2021. evolving situation exhibitors, FESPA will now safeguarding the health and KEITH MARSHALL
With the postponement of regarding COVID-19 in seek to reschedule the events wellbeing of exhibitors and Tel: 01206 505947
the 2020 London, Brighton mainland Europe, and in for a later date, precise timing visitors. Email: keith@sports-insight.co.uk
and Manchester Marathons, close dialogue with its and venue still to be determined “However, in light of the Advertising Sales
the media coverage which puts national Associations and based on venue availability. recent spread of the virus in 21-23 Phoenix Court, Hawkins Rd,
running at the forefront of exhibitors, FESPA has taken FESPA CEO Neil Felton specific areas of mainland Colchester, Essex CO2 8JY
customers’ minds at this time the decision to postpone said: “Our actions with regard Europe, we have consulted
of year has disappeared. If you FESPA Global Print Expo to COVID-19 – including the with our stakeholders and have Group Advertising
want to get your message out 2020, European Sign Expo pre-emptive action taken in concluded that it is in the best Manager: SAM REUBIN
please contact us on 01206 2020 and Sportswear Pro February regarding exhibiting interests of our community to Publisher: MATTHEW TUDOR
505947 or keith@sports-insight. 2020, originally scheduled companies from China – have defer the events to a later date.”
co.uk to see how we can help. to take place at IFEMA been informed by guidance FESPA will provide an update Art Director: LEE WHITEFORD
I hope you enjoy reading this Madrid from March 24-27, from the relevant international regarding revised event dates in MS TYPESETTING AND DESIGN
issue! 2020. and national authorities, due course.
Photography:
CLIQQ PHOTOGRAPHY
www.cliqq.co.uk
Warwickshire unveil new bamboo mix material for playing shirts Twitter: @CliQQphoto
Accounts: SUE CARR
Warwickshire County Cricket have previously talked about In addition to the playing Tel: 01206 505903
Club has agreed a new three- our ambitions to be the most shirts and sweaters, the replica
year Official Kit Supplier sustainable cricket club and venue shirts will be made from the Published by Maze Media (2000)
partnership with PlayerLayer, in the country and working with same bamboo material. Limited, 21-23 Phoenix Court,
which will see both of its PlayerLayer to create our new Roderick Bradley, Co- Hawkins Rd, Colchester, Essex
limited overs playing kits bamboo kits takes us a step closer Founder and Marketing CO2 8JY
made from a more sustainable to this goal. Director, said: “We believe All contents © Maze Media (2000)
Limited. The views expressed in
material derived from bamboo. “As part of the development, that sport can drive change this magazine are not necessarily
In a first for professional cricket, several members of our playing and this is a perfect example. those of the publisher. Every effort
the material used in the shirts and polyester, with the full designs and squad have tested the material to Warwickshire CCC have a is made to ensure the veracity and
integrity of the companies, persons,
sweaters worn by Warwickshire new sponsors set to be unveiled highlight its capabilities in a high- global reach and will show how products and services mentioned in
in the Royal London Cup and closer to the 2020 season. performance environment, with all cricket can send a message far this publication and details given
are believed to be accurate at the
by Birmingham Bears in the Ben Seifas, Commercial subsequent feedback confirming beyond sport. This project is time of going to press. However, no
Vitality Blast will contain a 50 per Partnerships Manager at that it is a very comfortable and just the start of things to come responsibility or liability whatsoever
can be accepted for any consequence
cent bamboo charcoal mix with Warwickshire CCC, said: “We durable material.” with our partnership.” or repercussion of responding
to any information or advice
given or inferred. No part of this
IN PARTNERSHIP WITH publication may be copied, broadcast,
interpreted, or stored, in any form,
for any purpose, without the written
permission of the publisher.
The official publication of the Sporting Goods Industry Association
Sports Insight has a current
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NEWSFIBO
Sir Alastair Cook launches
All the very latest in the
sports industry...
COLOGNE
POSTPONED Gray-Nicolls Legacy Programme
TO SECOND Internationally-renowned
cricket bat manufacturer
every individual player that
scores an international century
HALF OF THE Gray-Nicolls has launched a
new initiative to help make
will be able to nominate a school
to receive £250 worth of Gray-
their business become more
YEAR environmentally sustainable.
Nicolls cricket kit.
Cook said: “It’s amazing to
The Gray-Nicolls Tree Legacy be involved with the launch
FIBO, the world's largest Programme will see a new of this campaign. It’s growing
trade show for fitness, willow tree planted for every willow for a game I’ve always
wellness and health, international century scored played, for a brand I’ve always
planned to be held in by a Gray-Nicolls ambassador, used, so I’m very excited about
April in Cologne, has been with a further tree of any species it. As we become more aware
postponed to the second planted locally to off-set the loss of the need to look after the
half of the year due to the of the willow when harvested for planet, sustainability initiatives
developments concerning bats in around 20 years’ time. like this one are going to be
Covid-19. The Tree Legacy Programme absolutely crucial.”
Silke Frank, Portfolio began on February 21, 2020, Nick Wilton, Brand Manager
Director, FIBO Global when former England captain of Gray-Nicolls, added: “We
Fitness Events, said: and Gray-Nicolls legend are really excited to launch
“This is not a decision Sir Alastair Cook visited this latest initiative as Gray- Programme will be equally by Gray-Nicolls players –
we have taken lightly; Robertsbridge – the home of the Nicolls moves towards a more impactful as we look to improve Dom Sibley and Aaron Finch
our customers, partners brand – to plant 33 willow trees – sustainable future. We had sustainability, reduce waste and – and those trees, along with
and the FIBO team one for each of his Test centuries. amazing success with our Off- protect our environment.” any other scored in 2020,
worked incredibly hard Not only will two trees be Cuts project earlier this year, So far this year there have will be planted in February
on this event. While it is planted after each century, but and we are sure the Tree Legacy been two scorers of 100 or more 2021.
disappointing to postpone,
it is imperative that we
HOKA ONE ONE launches a
prioritise the health
and safety of everyone
involved. Our goal
remains to provide the
new category outside of footwear
best customer value for
everyone attending FIBO.“
Reed Exhibitions as
the organiser of FIBO
trusts that the decision HOKA ONE ONE is launching athletes of all types to feel like provides both, so everyone can has been incorporated into the
to postpone the show to its first-ever apparel line, they can fly, and that mission feel ready to take on the world – or function of the new apparel line:
the second half of the year designed for athletes to enjoy frequently leads us to break new fly over it.” runners, walkers, fitness-seekers
ensures that the FIBO for both fitness pursuits and ground in creating products that The HOKA apparel and and outdoor adventurers of all
continues to serve the everyday wear. will outperform the competition. accessory lines were designed levels will find their perfect fit in
fitness industry in the Runners, walkers, fitness Our new apparel line includes based on extensive consumer HOKA apparel.
secure and safe conditions enthusiasts and outdoor previously unseen designs feedback. A survey sent out by Additionally, the new apparel
needed. The FIBO team will adventurers will be able to meant to meet the unique HOKA in 2018, which received line is an opportunity to continue
communicate closely with dress head-to-toe in HOKA with needs of the HOKA nearly 4,000 responses, making environmental strides,
customers and partners the new collection, available consumer. Equally found consumers and to help HOKA progress on
over the coming weeks to online-only at hokaoneone.eu. important, we desired apparel that its journey toward sustainability.
keep the world of Global The 27-piece collection features believe no athlete was simultaneously For instance, the Unisex Puffy
Fitness moving in the running and fitness staples – should have to high-performing and Jacket insulation is made with
right direction during including performance tops, choose between accommodating of PrimaLoft which contains 100
this difficult period and tights, woven shorts, socks and technology every type of athlete. per cent postconsumer recycled
is looking together with hats, plus many other styles designed for high- This inclusive content.
Cologne Messe for the – which are designed with level performance approach, already While all performance tops are
best available dates in the industry-leading technology to and a comfortable fit a pillar of HOKA made with Polartec Power Dry
second half of the year. maximise both performance and and feel. This new performance fabric, which consist of at least 50
FIBO hosts more than comfort. collection footwear, per cent recycled fibres.
1,000 exhibitors and circa Additionally, the line-up Additionally, all performance
145,000 visitors from 135 includes bold, unexpected new tops, tights, sports bras and
countries every year in pieces designed to solve everyday women’s shorts incorporate
Cologne. problems for all athletes: recycled raw materials. The
the versatile Performance all-new apparel and accessory
Sleeve top and comfortably- collections from HOKA will be
fitting yet secure-at-the-waist showcased in the brand’s first-
Women’s Performance Utility ever print catalogue, which will
Shirt, for instance, will fill reach consumers by mail later
previously uninhabited niches this month and will feature
in the athlete’s wardrobe. The HOKA footwear and apparel.
collection also includes lifestyle Made from recycled paper,
pieces for casual wear, such as the catalogue will showcase full
an ultra-soft Lifestyle Tee, a head-to-toe looks by HOKA and
structured-fitting Hoodie, and a serve as an inspirational, coffee
casual hat, as well as the Unisex tablestyle photo essay showcasing
Puffy jacket, which launched athletes of all types chasing and
earlier this year. meeting their goals in HOKA
Wendy Yang, President of products. The full apparel and
HOKA ONE ONE, said: “Our accessory lines will be available at
mission at HOKA is to empower hokaoneone.eu
@SportsInsightUK
SPORTS INSIGHT ads_SPORTS INSIGHT 28/11/2019 10:19 Page 1
NEWS
6
Sweat 2020 offers clear vision of
MUC-OFF On becomes official how to succeed in boutique fitness
LAUNCHES
RIDER footwear supplier to Sweat, the boutique fitness
industry’s premier gathering,
GLOVES has kicked off ukactive’s
Twenty-five years ago Muc-
Team INEOS 2020 calendar with a sell-
out crowd in East London.
More than 300 people were
Off engineered the first ever in attendance to hear keynote
bottle of bike-specific wash. speeches from Emma Barry,
Since then, challenging the a founding member of Les
status quo and creating the Mills International, Richard importance and the power of a
best products for those who Buchanan, Managing Director clear defendable territory to give
love riding on two wheels and Founder of The Clearing, a brand the edge in attracting
is what defines the Muc-Off and Richard Earney, Programme and retaining customers.
ethos. The same approach Director at Midtown Athletic. And in the final keynote, Earney
has been taken in the The event, supported by headline told the audience that programmes,
development of their new partner Technogym, offered not classes, are the future of
Rider Gloves; designed from insights to fitness operators the boutique fitness sector. He
the ground up for riders in and suppliers in what they explained that programmes
search of adventures. need to do in order to succeed can create experiences by the
Alex Trimnell, CEO at Muc- On has entered a Business Development, said: with their boutique offering. music and lighting used as
Off, said: “Our Rider Gloves partnership with Team “We are constantly looking at The Old Truman Brewery well as the high-fives customer
were influenced by our drive INEOS, whose staff ways to support our riders and was bathed in neon pink light get from their instructors.
to create designs that are and riders will wear On staff with best-in-class products as ukactive CEO Huw Edwards The presentations were
both high-performance and footwear for the entirety of and with On we know that is opened the day by announcing two complemented by a series of
aesthetically pleasing at the 2020 – benefiting from the what we are getting. new reports from ukactive as part thought-provoking panels and
same time.” comfort and performance of “On are world leaders in of its Business Intelligence service. masterclasses which focused on
The premium slip-on gloves the Swiss-made shoes. performance footwear and ‘Moving Communities’ will offer expansion, branding investment,
incorporate the finest On has become the Official already work with an impressive quarterly analysis of the sector creating a space, learning
materials for comfort, Footwear Supplier to Team range of athletes across the which builds on the success of from mistakes, new audiences,
durability and protection. INEOS, who debuted in 2010 as sporting world and we are proud the annual Moving Communities technology and aggregators.
They are engineered using a Sky Pro Cycling and compete to be the latest edition to that report. Launching in April, the For the first time, every delegate
four-way breathable material at cycling’s highest level in the list. Having used On’s products reports will look in greater detail at of Sweat 2020 has been provided
on the upper hand and UCI WorldTour. The team, through the 2019 season we leisure trends and will be available with exclusive access to the Sweat
perforated one-piece Clarino which features star riders like were keen to formalise our exclusively to ukactive members. Community within ukactive’s new
material on the palm with Chris Froome and Geraint relationship with On and look The second new report digital Communities of Learning
flexible neoprene slip on cuff. Thomas, will be fully supported forward to a successful 2020 will address one of the most platform, where they will be able
The ergonomic preformed off the bike wearing the Cloud, together.” controversial subjects in the to access content from the day
shape ensures a perfect Cloudswift and Cloudflyer sector – the role of booking and continue the conversation.
fit while the integrated models. intermediaries, or aggregators. Huw Edwards, CEO of ukactive,
tech thread makes them On the saddle, Team INEOS Funded by Sport England, said: “This year’s focus on growth
touch-screen compatible. has won seven Tour de France ukactive’s Research Institute and expansion tied perfectly with
They have added a thumb titles across four riders and will lead the first major our announcement of two major
overlay panel to increase claimed ten Grand Tour independent assessment of the new reports we are launching
durability and rider comfort victories. The team’s preferred impact of aggregators in the for members to better inform
while microfibre is added shoe is the unmistakable Cloud, fitness and leisure market. the crucial business decisions
to the entire outer thumb which has already been worn Sweat favourite Barry provided made every day across the UK.
for wiping away sweat and by the team’s riders when stood delegates with a fascinating insight “And through our Communities
snotty noses. upon some of the most famous into how to build a badass boutique of Learning, we hope the
The gloves come in three race podiums. – the subject of her new book, conversations and lessons
designs: Black, Camo and Dave Callan, Team INEOS’ which was launched over the event. from this year’s Sweat will
Bolt, all embellished with Head of Partnerships and In the second keynote of the continue to improve the sector.
the iconic Muc-Off cross day, Buchanan spoke about the and drive future agendas”
and a silicone printed palm
with ‘Ride of Die’ written
across them in bold pink
lettering; which not only
Brandwave extend AMER group retainer with addition of Suunto
looks great but also offers Leading sports marketing event established an online
the ultimate grip to bars and agency, Brandwave is working reach of over 15 million with
brake levers. Andrew Syme, with global fitness and 400 plus social media posts.
Product Design Manager smartwatch brand, Suunto. Massively exceeding any
at Muc-Off, said: “Having Adding the brand to its portfolio previous brand representation
spent months of painstaking of AMER Group brands including figures in the UK, the event
research, design, testing Salomon, who has been using found a perfect balance between
and refinement, we’ve Brandwave as its lead agency digital, physical and influencer
achieved something we’re for over seven years. As Suunto touchpoints. Redefining what
immensely proud of.” The launched into the smartwatch best practice looks like in
Muc-Off Riders Gloves will market with the development of a new age of launch events.
be sold through all retail the Suunto 7, the first smartwatch Sarina Pietrosanti, of Suunto
channels with an RRP of to integrate Google Wear OS, they UK Marketing, said: “As a
£29.99/€34.99/$34.99 appointed Brandwave to deliver new brand to the smartwatch
a globally recognised launch in market, we really wanted to
London. push boundaries and showcase
Developing the campaign the Suunto brand in a way that
#Suunto7LDN, Brandwave were many activation touch-points in a After sampling some of Finland’s would excite this ‘new’ audience
tasked with breaking the mould of product experience evening. finest food and drink, guests were with a subtle nod to our Finnish
a typical product launch. To deliver Once guests had their new joined by the inspirational John heritage.
a premium, exclusive experience smartwatch, they were taken for McAvoy. A strong advocate and “Brandwave created an
for UK influencers and media and a run under the River Thames in believer in sport being a catalyst for excellent, thought out execution
to affirm Suunto’s position in the the Greenwich foot tunnel to test positive change, guests were able which helped us to engage and
smartwatch world with mass reach. its capabilities. The tunnel helped to listen first hand to his incredible excite influencers and media.
In a vast collective of industry to further convey key campaign journey and story; from behind iron This event created an amazing
leading guests, over 50 media messages, wrapped in a treescape bars to Ironman. Suunto brand experience in
and influencers were hosted at graphic, immersing guests in a hint With a packed event and multiple London and achieved results
the Suunto tech bus. The first of of life outside of the city. content creation touchpoints, the that speak for themselves.”
@SportsInsightUK
TAYLORS page_SPORTS INSIGHT 12/03/2020 16:55 Page 1
D3 page_SPORTS INSIGHT 18/03/2020 09:26 Page 1
ANALYSIS
9
START UPS GALORE
Paul Sherratt, of Solutions for Sport, investigates the increasing
number of sports-related start ups
Everywhere I look these days garner $184.6 billion by 2020, will guide important decisions is being launched, and once this and yet, even in this crowded
it seems that there are sports registering a growth of 4.3 per of product selection and context is taken into account market there is still room for
start ups. cent by 2020. brand identity. This can also can have a huge influence on the new brands , such as T1tan, to
The global sportswear market This is happening due to the direct growth, as effectively perception of a product and its develop by creating product that
appears more popular now than growing awareness of a healthy providing for a selected group success once released. the end consumer can connect
ever before. From running to and active lifestyle, and the can build reputation and aid It can have a significant with. Strong and relevant social
yoga to weightlifting, there’s popularity of fitness activities acceptance of future ventures. impact on word-of-mouth content is the driver here rather
athletic clothing and activewear such as aerobics, swimming, After identifying the needs of marketing: an invaluable form than an endorsement strategy –
to suit every sport or activity out running and yoga, and the market comes developing a of promotion and, again in the something that the “traditional”
there. Start ups are increasingly expectations are that the sports quality, innovative product or case of Gymshark, this was an glove brands are still using but
edging their way into the market, apparel market will continue to service to cater to them. incredibly powerful tool. that is, perhaps, outdated.
taking a piece of the pie away reach new highs going forward. Niche companies provide
from big corporations and services tailored to small Be different Direct to consumer
brands by catering to under- Exploit the niche audiences. Once that specified For all the ability to exploit Without doubt the biggest
served consumer segments and The cornerstone of much of this market has been infiltrated the niche and to be lucky from development in recent times
offering one-of-a-kind athletic growth is the ability of these successfully, opportunities a timing perspective, one key is the ability for these start up
products. brands to exploit a niche. for expansion can present element that any new start brands to reach new audiences
Brands are exploiting niche Gymshark, for example, themselves: initially by up must have is a point of very quickly. Easy set up
opportunities in every sport and arrived at a time where no exploiting within that niche difference. eCommerce solutions such as
looking at areas where, with the brand was really “talking” to the and eventually branching out. A “Me To” brand has little Shopify and the power of social
ability to exploit the long tail gym-going, weightlifting, body- Companies such as Gymshark chance surviving in today's media means that, if the previous
through social media and direct conscious consumer. They were serve emergent crowds and market place as consumers are elements discussed have been
to market strategies, perhaps forced into more mainstream have effectively shown that incredibly savvy. There must be addressed, connections with the
historically the rewards would sporting goods brands such a deep understanding of a reason for the brand to exist target end consumers can happen
have been too small to operate. as Nike and adidas and, thus, their customers’ needs and and a solution being presented quickly and aggressive growth
The darling of the sportswear Gymshark was able to provide continuous innovation can that is credible and compelling. can follow.
sector is, without doubt, a relevant and targeted apparel translate into effective growth If I relate the analogy to an Any segments where
Gymshark who, at barely seven solution directly for this niche and be used in promotions to area of sporting goods that consumers are underserved will
years old, are in a rocket ship audience. broaden their appeal. I know particularly well - undoubtedly see growth over the
growing out beyond £240m Their ability to then broaden goalkeeping gloves - there has coming years.
revenues in 2019 and pushing the appeal into the wider health Timing been an explosion of “brands” The key for the budding
ever onwards to, perhaps, and fitness market is now There is little doubt that, over the past few years driven, entrepreneur is to find those
£1billion plus. allowing them to grow at the whatever the brand and strategy, not least, by the ease with which areas, create a relevant and
With many brands trying to aggressive rate which they are. timing (and some might say gloves can be sourced in small compelling brand and then target
be like Gymshark, only a few As a business they understand luck) can also play a huge part quantities from (predominantly) effectively.
are creating the buzz needed that at the core of any successful in product development and Pakistan. Those that manage this will
to potentially have similar business is the consumer. launch. Companies must have However, the result is a glut continue to drive this aggressive
success, yet the global sports Carefully selecting and an understanding of the social of bog standard, uninteresting, start up culture and further fuel
apparel market is expected to understanding that consumers context into which their product price point driven product, the sports apparel market.
“The cornerstone of much of this growth is the ability of these brands to exploit a niche”
www.sports-insight.co.uk
ROUSSELOT SI page_SPORTS INSIGHT 13/03/2020 09:57 Page 1
sports hub
11
The place to source all your products and services
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www.sports-insight.co.uk12
sports insight selects
Ayrtek Cricket Bat Pro Grade
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Club Headgear Vibram Re-invent. Keep warm and
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OUTDOOR INSIGHT
15
Olympic medallist Keri-anne Payne signs on with dryrobe SURFING
Dryrobe have announced two- Since retiring in 2017,
ENGLAND JUNIOR
time World Champion and Keri-anne has switched her TEAM GET FIRST
Olympic silver medallist Keri- attention to swimming coaching.
anne Payne as their latest brand Alongside her husband David EVER SPONSOR
ambassador. Carry, another former Olympic dryrobe, producers of the
Having represented team GB swimmer, the couple formed world’s most advanced
for 12 years, Keri-anne’s success Triscape, a scheme to help change robe, have announced
helped to raise the profile of open inspire more people to get into a new partnership with
water swimming in the UK and now swimming. Surfing England that sees
having teamed up with dryrobe, Speaking about the new them become the official
she hopes to inspire more people partnership with dryrobe, Keri- sponsor of the English Junior
to take the plunge and try it for anne said: “My passion will surf team.
themselves. always be in the open water and It is hoped to aid the
Keri-anne’s credentials as a I love finding new ways to enjoy development of young
first-class swimmer standout it, especially in the cold! When English surfers, helping them
from just 15 years old when she dryrobe asked me to join the reach their full potential.
broke the British junior 800-metre team it was a no brainer because As the first time that the
freestyle record. In 2006, Keri- it’s already an integral part of my England Juniors have had
anne switched her focus from the routine and kit bag (and should their own sponsor, the team
pool to the open water, winning a be part of every open water thrilled to welcome Keri-anne can’t wait for her to be a part will now have access to top
silver medal for Great Britain in the swimmers too!). I also really to team dryrobe. Her passion of. Everyone here is excited level coaching, support staff
inaugural 10k Open Water Swim at love how much time dryrobe for open water swimming and to be working with Keri-anne and training plans as they
the 2008 Olympic Games. As well are putting in to ensuring they enthusiasm for getting people into as she helps to inspire the prepare to compete in events
as competing in both the 2012 and remain sustainable with a range the sport makes Keri-anne the next generation of open water throughout 2020 and beyond,
2016 Olympic Games, Keri-anne of eco-friendly products.” perfect fit for dryrobe. We’ve got swimmers.” including the 2022 Youth
also went on to win World honours dryrobe Founder and Director, some really interesting projects To find out more about Olympics in Dakar, Senegal,
in the 10k both in 2009 and 2011. Gideon Bright added: “I’m lined up for this year that we dryrobe, visit www.dryrobe.com where Surfing will make its
debut.
To announce the
partnership, dryrobe joined
Montane secures Inverleith LLP investment the English Junior squad in
training at the Wave, Bristol,
to deliver their official Team
Montane, the UK outdoor JAKE DOXAT, MONTANE’S England dryrobe gear. In
clothing and accessories MANAGING DIRECTOR developing the next
company founded over 25 years generation of elite English
ago, has received investment surfers, the Wave will be a
from Edinburgh-based game-changing facility,
specialist consumer brand allowing athletes and
investor Inverleith LLP, which coaches to perfect their skills
has secured a majority stake in and analyse performance in
the company. the state-of-the-art Wave
Montane has established itself pool.
as the leading European specialist Ben Powis, Commercial
brand of lightweight, breathable and Operations Director for
outdoor clothing and equipment Surfing England said: “It’s no
for fast-paced mountain sports. exaggeration to say our
Established in 1993, Montane partnership with dryrobe is a
focuses on serving committed game changer for the Junior
and highly active hillwalkers, team. We have our sights set
mountaineers, climbers and trail on the Dakar 2022 Youth
runners. Its range has steadily Olympics and the support
expanded to encompass a broad the distribution of its specialist new owner who recognises continuing to contribute to from dryrobe means we can
range of outerwear, mid and base fast-paced mountain sport products the strength of Montane’s Montane’s growth as a Board put structured training plans
layers, legwear, backpacks and both in the UK and internationally, differentiated position, who shares Director.” in place, bring in top class
accessories for both men and with a sharpened focus on product the company’s values and beliefs Following the majority sale to coaching and support staff,
women, with its products sold both development in this rapidly growing and who has the consumer and Inverleith LLP, after a period of and take full advantage of the
in the UK and internationally. market. commercial expertise to help steer transition, Doxat will step back amazing facilities at The
It targets, specifically, the Jake Doxat, Montane’s Managing the company to its next level of from the day-to-day management Wave.”
high-performance segments of Director, said: “I am delighted to growth. of the company, while remaining dryrobe Founder and
the outdoor markets, with a focus have secured Inverleith LLP as the “I am confident that Montane a minority shareholder, Board Director Gideon Bright
on consumers who connect with majority investor into Montane. will continue its positive Director and focusing on a new added: “The pool of talent in
Montane’s ‘Further. Faster.’ mantra. After over two decades at the momentum under its new role as a global brand ambassador junior surfing right now is
Montane prides itself on the helm, it is time to hand over the and complementary majority for the company. amazing and we’re confident
quality and innovation of its high- reins of Montane to a passionate shareholder. I look forward to Paul Skipworth, Inverleith that backing this incredible
DRYROBE X SURFING ENGLAND. PICTURE CREDIT: TOM YOUNG
performance technical outdoor LLP Managing Partner, said: “I team of surfers can make a
clothing and equipment. The am delighted to see Montane join real difference in helping
company, based in Ashington the Inverleith family of consumer them achieve their potential.
in the North of England, enjoys brands. Consumers in this area The future of English surfing
endorsements from professionals are seeking brands with heritage, is looking very bright and
within the fast-paced mountain authenticity and credibility; we’re so proud to be a part of
sport environment, as well as brands that are both highly it.”
being the British Mountaineering functional, yet also attractively
Council’s recommended clothing designed. Montane fits these
and pack partner. requirements as a company and
The company is also headline brand that has been built steadily
sponsor of a number of globally over the last 25 years and has
recognised events such as the Tor become recognised and admired
des Géants, The Montane Lakeland within this environment. We look
100, The Montane Yukon Arctic forward to enabling an even wider
Ultra and The Montane Spine Race, audience to engage with Montane
some of the most challenging and in the UK and internationally,
famous ultra events in the world. helping them to fuel their passion
The investment from Inverleith for outdoor sports with a ‘Further.
LLP will see the company expand Faster.’ mindset.”
www.outdoor-insight.co.uk
www.sports-insight.co.ukIRONMAN page_SPORTS INSIGHT 21/02/2020 11:07 Page 1
New Spring/Summer
2020 Collections
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fostergrant.co.ukOUTDOOR INSIGHT
17
PREPARATIONS ARE IN FULL SWING
OutDoor by ISPO 2020: Significant improvement thanks to industry feedback
P
reparations in Munich for the concept in the run-up to the get an additional presentation to sports retailers and buyers at
second OutDoor by ISPO are premiere, we sought close contact opportunity in the adjacent hall. no additional cost and also make
in full progress. ISPO.com with the industry at all levels, both This way we create a connection appointments on site directly in
talked to Markus Hefter, Exhibiton through our Advisory Board and between inside and outside. the system. The tool is currently
Group Director of OutDoor by expanded network and through available in eight languages.
ISPO and ISPO Munich, about our partner, the European Outdoor How do you increase
feedback from the industry and Group. All in all, the feedback for the quality and Will visitors and
how this is being incorporated the first event was very positive, internationality of exhibitors again have
into the planning for 2020. but of course - as with every the trade visitors? the opportunity to
With 1,018 exhibitors and more new project - there were also The quality of the trade visitors in stay overnight at the
than 22,000 trade visitors, OutDoor numerous suggestions for specific 2019 was very good. Over 80 per camping site this year?
by ISPO 2019 celebrated a successful improvements. We are very happy cent of the more than 22,000 visitors Yes, this year we will again set
premiere in Munich. A new concept about the varied feedback, because MARKUS HEFTER, EXHIBITON GROUP
DIRECTOR ISPO MUNICH AND OUTDOOR
stated in the official visitor survey, up a camping site within close
and an extensive supporting only then do we know what moves BY ISPO AT MESSE MÜNCHEN conducted by Messe München, proximity to the exhibition halls.
programme turned Europe's people and how we can improve. We IMAGE CREDIT: MESSE MÜNCHEN that they had decision-making In our eyes, it serves not only as an
largest outdoor trade fair into a are now in the direct implementation authority in their professional alternative to a hotel, but also as a
comprehensive experience platform. of the corresponding measures. areas without reducing the beautiful, capacity. In order to further increase meeting place for the industry. The
Eighty-seven per cent of all airy ambience. At the same time, we the quality and quantity of the proximity to the bathing lake in
visitors to OutDoor by ISPO 2019 What do the optimised promote a more even visitor flow. visitors, and to make better use Riemer Park was already very well
described their visit to the event as hall layout and new of the potential of international received last year. This summer,
"good" to "excellent" according to planning of the outside Will the outdoor area distribution networks, we expanded the trade fair campers can look
official market research conducted area look like? and the atrium be used our “Altogether to Munich” forward to additional and improved
by Messe München. Feedback from The generous distribution of the the same as last year? invitation and matchmaking tool. gender-specific sanitary facilities,
the industry shows that OutDoor exhibition space across nine halls The location of the Outside Our exhibitors can activate their an optimised catering offer and
has arrived in Munich. The goal and the outdoor exhibition area, the Exhibition Area adjacent to Hall own dealer network, subsidiaries or extended green areas for tents.
for the second edition in 2020, to very wide central aisles and open B6 proved to be less than ideal. distributors with just a few clicks For a cosy end of the evening we
be held on June 28-July 1, is to stand design provided the desired The area was too much separated via the online-based invitation also set up a central fireplace. It is
optimise the format and improve it relaxed marketplace atmosphere from the main events in the halls tool. With "Altogether to Munich", expected that it will be possible to
in a customer-oriented manner. last year. Subjectively, however, and the outdoor feeling, with the exhibitors may send four-day tickets book the site from March onwards.
Markus Hefter, Exhibition some exhibitors were under the exception of the evening events, did
Group Director of OutDoor by impression that there were fewer not really come up. Our new concept
ISPO and ISPO Munich, explains visitors on the floor than actually provides an integrated outdoor area
which specific adjustments the attended. In addition, the flow of in the atrium between the A and
industry can look forward to. visitors in the C-halls of the site B halls. This is then divided into
was not entirely satisfying for us. a relaxation zone, an activation
How did the industry For 2020, we are optimising the hall zone and two party zones. A central
react to the premiere layout. We will only occupy the A HangOut area is complemented by
of OutDoor by ISPO? and B halls with access to the atrium. activity-based areas that encourage
Have you received any The central aisles will be made a participation - for example with
direct feedback? little narrower. This means that we the integration of slacklines.
As we had already done when gain more exhibition space in each Exhibitors who present themselves
developing the OutDoor by ISPO hall and make better use of niche in this area with their booking
“Our exhibitors can activate their own dealer network, subsidiaries or distributors
with just a few clicks via the online-based invitation tool”
www.outdoor-insight.co.uk
www.sports-insight.co.ukoutdoor hub www.sports-insight.co.uk Sports Insight
The place to source all your products and services
@Outdoorinsightuk @SportsInsightHub
Support steps New CamelBak Pivot ODLO Fast & Light Alipne Packable
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Small and quick to pack, super light and
extremely functional – Odlo’s outdoor
Down Gilet
Launching now…the new Provision 4. This Packable Gilet is packed
materials! A stylish design and versatile performance line FLI (Fast & Light)
A mild-to-moderate guidance shoe and it with RDS certified Down and
features, it makes a great commuter prepares outdoor enthusiasts for anything
exemplifies technical support in running boasts a water repellent outer! The
backpack. It weighs just 340g yet offers the weather throws at them while hitting the
shoes through the dynamic arch feature, Alpine gilet is perfect for outdoor
space for everything you need including a trail. Incredibly lightweight, the FLI 2.5L
Innovarch. Unique to Altra, Innovarch uses adventures, whatever the weather.
secure zippered essentials pocket and an Jacket is the perfect packable companion for
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Embrace the space.
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The Portree 500 is an easy pitch, three- The Frontier Women's Pant is an all-round, The Gemini is a lightweight, and comfortable
Vented Waterproof Jacket. Sleet, blizzards poled tunnel tent that features a side entry high performance Soft Shell pant for active two-layer, HydroDRY jacket. It boasts mesh
and driving rain, it’s a tough barrier for all, door and full stand up height living space. use on technical terrain. Combining 175g and taffeta combination lining for active
thanks to totally waterproof, three-layer Clear windows allow light to pour into the and 275g EXOLITE fabric these pants comfort; grown on, fully adjustable hood
GORE-TEX, with reinforced areas to protect spacious porch area, with Vango's lights out offer comfort, durability and breathability with a wired peak and roll away feature and a
the jacket from rock and rucksack abrasion. bedroom area ensuring a darkened space for when moving fast in alpine terrain. An double storm flap over centre front zip. Other
The adjustable hood is designed to fit better sleep in the great outdoors. This tent entirelyre-engineered fit block is combined features include two hand pockets, hook and
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a climbing helmet. weekend camps and festivals. integrated venting pockets and reinforced and drawcord adjustable hem.
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@OutdoorinsightukOUTDOOR INSIGHT
19
SPARTAN ENTERS TRAIL RUNNING SNUGPAK
EMBRACES NEW
Spartan, the world’s leading The inaugural Spartan UK MANUFACTURING
extreme wellness and trail season will unfold in some of
endurance brand, is entering the nation's most breath-taking INITIATIVE
the UK trail running market landscapes, beginning on June Snugpak, the UK’s leading
for the first time in its latest 21, 2020, at the Glanusk Estate, in sleeping bag and insulated
push to expand and innovate its the heart of the Black Mountains, clothing manufacturer,
fitness footprint. fittingly followed by a 10k at has decided to take a
For the 2020 season, Spartan ‘Spartan’s UK home’, Marston radical new approach to
will host 10k and Half-Marathon Lodge, on July 12. Each event will its operational practices.
trail events at two of its most scenic feature stretches of rugged terrain This will result in an
venues; Glanusk Estate, Wales, and and natural obstacles, such as river increase in productivity
Marston Lodge, Midlands. crossings, scrambles, log hops and and employee satisfaction
Joe De Sena, Spartan Founder technical single-track that define a across the board, while
and CEO, said: “Following the traditional trail race. The races will also reducing Snugpak’s
successful 2019 launch of Spartan coincide with Spartan’s Obstacle carbon footprint.
Trail in five countries, we’re excited Course Race (OCR) race weekends, After several months of
to expand our experience and bringing the electric atmosphere of successful trials, Snugpak
community by introducing the the brand’s event festival to the trail is taking the progressive
growing sport of trail running to running community. step of embracing the
our event line-up in the UK. The The UK trail launch follows opportunities provided by
ancient Spartans were known to the recent announcement of working a four-day week. As
run on the mountainous trails of the 2020 “Spartan Trail World a manufacturing company,
Sparta, so it’s a natural extension of Championship,” a series of six and Trail Lead, said: “As we season couldn’t be more suited, the traditional short day on
our brand as we work to motivate trail running events across the continue to grow as a brand, it is offering spectacular views, varied a Friday leads to a distinct
people everywhere to step outside globe, which combine to cover vital that we add more products terrain and natural obstacles drop in productivity, not
of their comfort zones and learn four continents and a $270,000 to support this expansion and in abundance. I look forward to mention the extra costs
there’s no limit to what they can USD prize purse. The series is the decision to branch out into to integrating the passionate and environmental impact
achieve. Spartan Trail in the UK part of the brand's bid to bring the world of trail was an easy community of trail runners into of commuting, heating and
will provide a new opportunity for new experiences to its racers and one, with trail running’s values our Spartan UK family, while lighting for only part of a day.
existing racers while offering the achieve its worldwide mission to of transformation, resilience also showcasing the epic sport of With this in mind, and
trail running community an event transform 100 million lives. and self-belief aligning closely trail and its endless physical and backed up with evidence
like they have never experienced Karl Allsop, Spartan UK and with ours. The two venues that mental benefits to our regular of overall increased
before.” Ireland Director of Production feature in our inaugural trail Spartans.” production and employee
satisfaction, the company
will change working hours
to fall between 8am-5.30pm,
Vango announces eco-friendly camping Monday to Thursday, with
effect from April 3, 2020.
Darren Burrell, Sales
collaboration with the National Trust
Director, said: “Based
on independent and
government studies,
including Sweden’s six-hour
Vango, the UK’s leading workday experiments, many
camping and outdoor companies in the UK and
equipment brand, and Europe’s abroad are starting to rethink
largest conservation charity the traditional working week,
are launching a recycled to increase productivity
plastic camping collection, and enhance employee
including eco-friendly satisfaction through a
tents and sleeping bags. better work-life balance.
Made from a new Sentinel Eco “Those companies which
fabric incorporating recycled have already taken the leap
PET plastic bottles, salvaged from in reducing working hours or
waterways, streets and landfill, days have seen a reduction
the tents use a minimum of 69 in sick days, improved staff
plastic bottles for the three sleeper morale and increased output.
Devon tent, through to 302 plastic That’s certainly what we’ve
bottles for the six sleeper Antrim found during our trial period
In the first year of release, it and what has ultimately
is projected that the National convinced us of the business
Trust camping collection will case, our team were never in
repurpose almost 295,000 PET any doubt it was a great idea!”
plastic bottles. The sleeping bags Disruption to customers
in the National Trust collection Vango will contribute a minimum introduces the opportunity for Trust, added: “We are delighted to will be minimal as most sales
feature a 100 per cent recycled of £10,000 to the National Trust, our sustainability conscious have collaborated with Vango on activity takes place earlier
filling made from used plastic to help fund conservation projects campers to use great kit which this eco-friendly collection. We in the week and the focus
bottles that are reprocessed and in England, Wales and Northern offers the trusted Vango know that the more connected on despatching orders by
turned into a polyester fill. Ireland, so that future generations performance while recycling people feel with nature the Thursday will be positive.
Rarely seen in the industry, can enjoy the places, we as a some of the plastic bottle waste more likely they are to care There will be no facilities
the tents and sleeping bag are nation, love to experience. we see impacting our planet. for it. Camping is probably the to accept deliveries on a
patterned with a striking oak leaf The industry leading collection “The outdoors is vital, not closest anyone can get to nature, Friday (the last working
repeat print. Carved into the first was launched at the Caravan, just for our enjoyment, but to therefore this collaboration was Friday, March 27).
built property the charity took into Camping and Motorhome Show the future of our planet. That’s an obvious one for us. Alongside
its care in 1896, Alfriston Clergy in 2020 at the NEC, Birmingham. why this collaboration with the offering supporters the chance
East Sussex, the oak leaf continues Three tents, the Devon 300, National Trust seemed fitting, to buy these tents for their own
to be instantly recognisable, and an Cumbria 500 and Antrim Air to invest the time and effort into adventures, we are also setting
obvious choice for the collection. 600XL, as well as two styles of researching new ways of tent up pre-pitch camping options in
The collaboration with the sleeping bag, the Gwent and fabric construction aligned with some of our National Trust tent
National Trust celebrates the Surrey, featured at the NEC. the need for all of us to be more campsites. These include Wasdale
organisations’ shared passion for Rob Birrell, Vango’s Marketing environmentally conscious.” in the Lake District, Dolaucothi
enjoying and caring for the great Director said: “We are very excited Clare Brown, Head of Brand in Wales - the location of the only
outdoors. Through sales of the to collaborate with the National Licensing and Commercial gold mine in the Trust’s care - and
National Trust camping collection, Trust. This new collection Development for the National Highertown Farm in Cornwall.
www.outdoor-insight.co.uk
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