Edition #8 - Blue Robot's Innovation Showcase

Spotlight
 Blue Robot’s Innovation Showcase

edition #8

OUR CLIENTS
Showcasing brands that have used our Experiences

Lidl Ireland
 Lidl Ireland
 Chatbot Experience @lidl_ireland

 We're investing €200k in suppliers in
 Ireland & Northern Ireland with
 #LidlKickStart, our Supplier Development
 Programme Tap below to find out more
Lidl Ireland used about Kick Start & get weekly updates on
gamification to educate our suppliers as they get ready to hit
and engage users on shelves in September:
their Kick Start
programme.

 What is Kick Start? Humans of Kick Start

 11 17 143 7:45 AM - 2 Aug 2018

Lidl Ireland Lidl Ireland
 @lidl_ireland @lidl_ireland

Find out more about our Kick Start Back to Kick Start
programme by tapping one of the
options below! Find out more about our Kick Start
 programme by tapping one of the
 What happened last year? options below!

 What's it like to be on Kick Start?

2017 was our first ever Kick Start
programme and after stocking products
ranging from Craft Beers to Curry Sauces, Kick Start is a great opportunity for suppliers
it resulted in 2 brand new items being listed to work closely with us to receive support and
permanently on our shelves! One of them consultancy that allows them to develop a
being Dublin's PowCow product suitable for Lidl shelves in Ireland.

 Send
 Send

Lidl Ireland Lidl Ireland
 @lidl_ireland @lidl_ireland

After training seminars with our in-house The Kick Start suppliers are the real
experts, products reach the shelves of every rockstars, so every week we're going to
one of our stores throughout Ireland and shine a spotlight on a different supplier!
Northern Ireland! Take a look at what it's like You'll see them in their natural habitat, find
from the viewpoint of one of our suppliers out about their product and see their story
 so far. Opt-in below to get these direct to
 your Twitter inbox The Kick Start suppliers
 Follow Humans of Kick Start are the real rockstars, so every week we're
 going to shine a spotlight on a different
 supplier! You'll see them in their natural
 habitat, find out about their product and see
 their story so far. Opt-in below to get these
 direct to your Twitter inbox

 Opt in to weekly Kick Start!

 Thanks for opting in for weekly

 Send
 Send

William Hill
 Trigger on a Like William Hill
 @WilliamHill

 Every Saturday and Sunday this
 season is a Scratch of the Day
 Like this Tweet to get your reminder.

William Hill asked users
to hit the Like button in
order to be reminded
about their Scratch of
the Day campaign.

 41 73 2.5K 2:54 AM - 10 Aug 2018

William Hill Automatic
 Response

 William Hill
 @WilliamHill

@rachbates95, thanks for taking part,
we’ll send you a new scratch card
every weekend throughout the season.
Reply #stop to output reminders.

 3:00 PM - 5 Sep 2018

Strongbow SA
 Chatbot Experience StrongbowSA
 @StrongbowSA

 Spend a day in Mzansi refreshed by
 @StrongbowSA and stand a chance to
 win. #RefreshMzansi T&Cs apply

Strongbow SA asked
users to interact with
their chatbot and they
could stand a chance to
win a free 6 pack of
Strongbow.

 Refresh Msanzi

 104 246 2.5K 01:01 AM - 13 Aug 2018

StrongbowSA StrongbowSA
 @StrongbowSA @StrongbowSA

Complete a full day in Mzansi, filled with Who would have thought a walk past a busy
moments of Natural Refreshment to stand a construction site would have been the most
chance to win with @StrongbowSA. refreshing part of your morning? A quick
 nature walk and a crunchy orchard apple
 and you're ready for work.
 Start my day
 Time to work
Every day starts the same, it's time to go to
work. You've got a choice: wait in line for a
bus or walk past a busy construction site.

 Construction site

 What’s the best part about being in the office on a
 hot sunny day? Turns out it's the human
 thunderstorm in the Lobby. A day of being
 refreshed at work, over, it’s time to decide how to
 spend your evening.

 Send Send

Ford UK
 Tweet to Unlock Ford UK
 @forduk

 Retweet to unlock the exclusive full
 film of our All-New Fiesta ST, in a salt
 mine, 400m underground.
Ford UK asked users to
hit the RT button to
view the exclusive
video of the All-New
Fiesta ST, in a salt
mine, 400m
underground.

 117 1.4K 1.9K 2:54 AM - 13 Aug 2018

Ford UK
 Automatic Response
 Ford UK
 @forduk

@ChadToerien What better than a
secret location, 400m
underground in an Irish salt mine
to showcase the new All-New
Ford #FiestaST?

 12:00 PM - 13 Aug 2018

Capitec Bank
 Capitec Bank
 Mosaic Experience @CapitecBankSA

 RT to be a part of our Women’s Month
 mosaic! You could win R5 000 to treat
 yourself. RT to enter. #CelebratingWomen
 #WomensMonth #LoveCapitec
Capitec Bank
celebrated Women’s
Month by featuring
users in their mosaic
when they RT.

 439 8.1K 4.8K 7:45 AM - 15 Aug 2018

Tony Elumelu
 FDN
 Tony Elumelu FDN
 Chatbot Experience @TonyElumeluFDN

 Let us take you on a journey through the
 lives of #AfricanEntrepreneurs and how
 they thrive.
Tony Elumelu FDN
used gamification to
take users on an
educational journey
with
#AfricanEntrepreneurs.

 Take the journey

 14 379 3.4K 7:45 AM - 16 Aug 2018

Tony Elumelu FDN
 @TonyElumeluFDN

 This is the life of an #AfricanEntrepreneur.
 What do you assume an
 #AfricanEntrepreneur does when he wakes
 up? Lets put you in their shoes

 Head out to work

You get to an investor meeting, pitch your business
but the investor doesn't seem convinced. What do
you do?

 Adapt & pitch using another approach

You are a hustler @rachbates95 and with your never
say die attitude, you win the investor over and get
$100,000 for your business. You still have a chance
to meet with @TonyOElumelu and other #investors
at the TEF Forum. Tweet #TEFforum2018

 Send

Sainsbury’s
 Sainsbury's
 Trigger on a Like @sainsburys

 Like this Tweet and we’ll let you know
 when LEGO cards are back in-store.

Sainsbury’s notified
users when LEGO cards
where in their store by
asking users to Like
their Tweet.

 181 325 6.8K 2:00 AM - 22 Apr 2018

Sainsbury’s Automatic
 Response

 Sainsbury's
 @sainsburys

@FeliciaDeAgrela Great! Sam and Lily
will be thrilled. We’ll be sending you a
reminder when they’re back in store.
Opt out by tweeting @sainsburys &
#JSLOutders.
 3:00 PM - 24 Aug 2018

Sainsbury’s Reminder

 Sainsbury's
 @sainsburys

@FeliciaDeAgrela LEGO cards are
finally back in store!

 12:00 PM - 27 Aug 2018

KFC South Africa
 RT to Unlock
 KFC South Africa
 @KFCSA

 It’s a Slam Dunk – simply RT this tweet
 and we’ll soon reveal the new kid on the
 block .

KFC South Africa asked
users to RT in order to
find out who ‘the new
kid on the block’ is.

 26 400 391 10:14 AM - 20 Apr 2018

KFC’s Automatic Response

 KFC South Africa
 @KFCSA

@JennaLeeGreen1 BOOM! Slam Dunk
your day with the new Dunked Burger
for R39.90. A first of its kind!

 12:00 PM - 21 Aug 2018

Betway betway
 @betway
 Trigger on a Like
 Like this Tweet to get your
 reminder for Man United vs.
 Tottenham. Two title contenders.
 One Monday night thriller. Bet £5,
 get £10 in Free Bets* Terms apply*.
 18+

Betway asked users to
Like their Tweet in
order to be reminded
about the Man United
vs. Tottenham game.

 35 25 614 2:54 AM - 22 Aug 2018

Betway Automatic Response
 betway
 @betway

@OBY_Daniel Make sure you take
advantage of our exclusive offer
for Man United vs. Tottenham on
Monday night. Bet £5, get £10 in
Free Bets*. Terms apply*. 18+.

 14:30 PM - 2 Aug 2018

Betway Reminder
 betway
 @betway

@OBY_Daniel Man United vs.
Tottenham. Two title contenders.
One Monday night thriller. Bet
before 8pm for this exclusive
offer! Terms apply*. 18+.

 09:00 AM - 27 Aug 2018

Opel Nederland
 Chatbot Experience Opel Nederland
 @Opel_Nederland

 Genieten van het leven in de veelzijdige
 #Crossland X of op avontuur in de
 sportieve #Grandland X? Welke Opel SUV
 kies jij?
Opel Nederland asked
users to select which
car model they
preferred which was
automatically Tweeted
out.

 Tweet #Crossland Tweet #Grandland

 16 3 37 7:45 AM - 22 Aug 2018

Opel Nederland
 Automatic Response
 Opel Nederland
 @Opel_Nederland

@rachbates95 Speciaal voor u
ontworpen! Opel Crossland X.
Opels crossover met SUV
design en premium innovaties.

 12:00 PM - 17 Apr 2018

H&M Russia
 H&M Russia
 RT Reminder @hmrussia

 Представляем вам нашу лимитированную
 коллекцию H&M Studio #AW18, в которую
 вошли притягательные модели в стиле 50-
 х, позаимствованные у популярных
 телевизионных персонажей и кинозвезд.
 Ретвитните этот твит, чтобы не пропустить
H&M Russia asked
 старт продаж коллекции 6 сентября 2018!
users to RT in order to
 #HMStudio
be reminded about
their sales season.

 16 3 37 7:45 AM - 22 Aug 2018

H&M Russia Automatic Response
 H&M Russia
 @hmrussia

 @OBY_Daniel Спасибо, что
 подписались на наше уведомление -
 мы сообщим вам, как только
 лимитированная коллекция H&M
 Studio #AW18 появятся в продаже.
 Узнайте больше о моделях,
 вошедших в коллекцию, уже сейчас
 на нашем сайте! #HMStudio

 12:00 PM - 31 Aug 2018

H&M Russia Reminder
 H&M Russia
 @hmrussia

@OBY_Daniel Старт продаж
лимитированной коллекции H&M
Studio #AW18 – уже сегодня в 10:00
по МСК! Откройте для себя модели,
вдохновленные эстетикой
культового сериала «Твин Пикс» и
атмосферой современного
студенческого городка! Спешите!
#HMStudio

 12:00 PM - 5 Sep 2018

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