Standard Chartered Bank - Background - IBEF

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Standard Chartered Bank - Background - IBEF
Standard
Chartered Bank

Background                                                 capitalisation. The Bank is well-established in growth
                                                           markets and aims to be the right partner for its
Standard Chartered employs 38,000 people at over
                                                           customers by combining deep local knowledge with
950 locations in more than 50 countries in the Asia
Pacific Region, South Asia, the Middle East, Africa, the   global capability. It is trusted across its network for its
United Kingdom and the Americas.                           standard of governance and its commitment to making
                                                           a difference in the communities in which it operates.
Standard Chartered is listed on both the London Stock
Exchange and the Stock Exchange of Hong Kong and           Standard Chartered Bank offers a full range of traditional
is in the top 25 FTSE-100 companies, by market             as well as structured banking products to corporate

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Standard Chartered Bank - Background - IBEF
clients, covering short and long term funding in local      a combined customer base of 2 million in consumer
and foreign currencies and transaction banking including    banking and over 800 top corporate relationships.
comprehensive trade finance, supply and dealer chain        The Bank prides itself in building long-standing
financing, and cash management services. The Bank           relationships with corporate clients and its 150 year
has expanded client coverage further to include the         presence in India has resulted in deep local expertise
middle market segment of corporate customers in             that leverages its global network and world-class
selected industry sectors and has also commenced            product suite, enabling it to become the Bank of choice
initiatives covering commercial real estate and             to the country’s top corporates.
commodity finance. The Bank works in close
                                                            Standard Chartered Bank offers a wide range of
partnership with other businesses - Global Markets
                                                            personal banking products and services including credit
and Consumer Banking, to offer a seamless and
                                                            cards, mortgages, auto loans, personal loans, wealth
comprehensive banking solution to clients.
                                                            management products and business finance solutions
                                                            for Small and Medium Enterprises.
Standard Chartered in India
                                                            Standard Chartered Bank India is an active participant
Standard Chartered Bank India is the country’s largest      in various advisory forums and has played a lead role
international bank, with 82 branches and over 8,000         in RBI committees on Rupee Derivatives and Options.
employees and is one of the Group’s key operations          The Bank’s back office operations, which were India’s
worldwide in terms of profitability. The Bank has played    first to be accorded ISO 9002 certification, now form
a significant role in the history of the banking industry   part of the state-of-the-art global processing and
in India since opening its first branch at Kolkata in       reconciliation hub in Chennai.
1858 and completed 150 years of existence as a
company in 2003. Standard Chartered Bank India has

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Standard Chartered Bank - Background - IBEF
World-Class Products and Services                        • Diva - A specially-designed credit card for women
                                                           with a host of value added features
Some examples of innovative products and services
from Standard Chartered include:                         • Mini Card - The first miniature card in India targeted
                                                           at the younger generation which is packed with a
• Net Banking - A secure Internet banking service
                                                           host of offers
  that provides the convenience of completing
  a whole range of transactions from your desktop        • M-Wallet- A credit card on the mobile phone
• HomeAssist – A unique end to end property service      • Manhattan - A credit card with lifestyle benefits
  that makes the process of buying a home easy and
                                                         • B2BeX - A web-based platform that will
  transparent
                                                           revolutionalise international trade
• aXcessPlus - A savings account that provides clients
                                                         • Web Bank - A world of comprehensive solutions
  unparalleled access to their money
                                                           available to the corporate customer at the click of
• Enhanced Business Plus - A value packed current          a button
  account to take care of clients’ business needs
• SmartFill - A Bharat Petroleum co-branded debit        Investing in Technology
  card which helps clients save 2.5 per cent every       Innovative and state-of-the-art technology has been a
  time they fill fuel                                    key asset in Standard Chartered Bank’s commitment
• Air Sahara Gold Credit Card - The first airline gold   to India. Its world-class technology links all its branches
  credit card in the country that has guaranteed free    enabling customers to transact their accounts from
  tickets and upgrades apart from normal mileage         any of these locations. Customer conveniences such
  point benefits                                         as Automated Teller Machines (ATMs), Phone Banking,

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Standard Chartered Bank - Background - IBEF
Electronic Banking Services, RTGS Functionality, Mobile     of HIV/AIDS amongst employees through workshops
Banking and Internet Banking have all contributed to        and amongst stakeholders by providing thought
make banking practices in India comparable to the           leadership. Under ‘Seeing is Believing’, a programme
best in the world.                                          that aims to restore sight to one million people globally
The Standard Chartered Group has also invested in           by 2006, the Bank has raised funds to help 8000
the setting up of Scope International a wholly owned        people to see. In partnership with Sight Savers
subsidiary of Standard Chartered Plc, UK, which is          International and VISION2020 the Bank is now
based in Chennai. Scope provides IT Enabled Services        involved in two flagship projects at Vishakhapatnam
including Back Office Processing, Software                  and Muzaffarpur, both aimed at the elimination of
Development, System Support, Transaction Processing         avoidable blindness. Furthermore, in support of the
and other support services to the Standard Chartered        communities ravaged by the Asian Tsunami Crisis
Group worldwide                                             in 2004 the Standard Chartered Group committed
                                                            US$ 1 million to India. The Bank is utilising these
More than Banking                                           funds for the rehabilitation of two villages adopted
                                                            near Chennai.
Corporate Social Responsibility (CSR) is at the core
of the values of Standard Chartered Bank. The Bank          In 2004, Standard Chartered initiated the
is committed to the communities and environments            phenomenally successful Standard Chartered Mumbai
in which it operates. The Bank strongly supports the        Marathon - an event dedicated to charity fund raising.
trend towards delivering shareholder value in a socially,   The two marathons held so far have forged
ethically and environmentally responsible manner.           partnerships with customers and charities and
‘Living with HIV’ is a global community initiative of       deepened the Bank’s ties with the community, with
Standard Chartered that is aimed at raising awareness       over US$ 1 million being raised in 2005.

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Standard Chartered Bank - Background - IBEF
Finally, the Bank’s Community Partnership for India       offers huge potential for SCB to grow. The large and
named ‘Believing in Life’ forms the backbone for its      growing middle class population and increase in
regional initiatives and allows it to focus on creating   disposable incomes have created booming markets in
opportunities for staff involvement and customer          housing, motor, televisions, computers, mobile phones
engagement.                                               and other products, most of which require financing.
                                                          SCB has been effective in leveraging this opportunity
Market Potential                                          with its product and service offerings.

With a burgeoning national economy, financial-sector
reforms and a growing middle class, the Indian market
                                                          Future Plans
                                                          After 150 years of service to India, Standard Chartered
                                                          Bank continues to be committed to the country and
                                                          optimistic of positively contributing to the Indian
                                                          Financial Sector. The Standard Chartered Group
                                                          considers India to be one of the greatest economic
                                                          opportunities of the 21st century and is proud to be
                                                          so strongly positioned here. The Bank has ambitious
                                                          plans to transform its business in the country and to
                                                          further expand operations across the country.

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Standard Chartered Bank - Background - IBEF
Standard Chartered India:
At a glance
• Standard      Chartered:     London      based
  international bank. Employs 38,000 people at
  over 950 locations in more than 50 countries

• Standard Chartered in India: Largest foreign
  bank. 82 branches. Over 8,000 employees.
  Net revenues of US$ 466 million in 2004

• Factors for success: Innovative products and
  services, acquisitions and understanding of
  Indian market

• For Standard Chartered, India is: huge potential
  market, outsourcing hub

• Future plans: Ambitious plans to transform
  business in the country and to further expand
  operations

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Standard Chartered Bank - Background - IBEF
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