Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo - SPTuris

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Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo - SPTuris
Stay another day
                        Where to stay, eat and
                        have fun: save some time
                        to know the best
                        of São Paulo

           Culture, shopping, parks, budget activities,
INCLUdes   courses, night life, free time with children
Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo - SPTuris
Experience it all
São Paulo is an emblematic and surprising city. As a business hub, it is
a leader in South America, either due to its large market, its infrastruc-
ture and its service network or for boasting some of the best research
centers and qualified professionals, all of which make the metropolis
a commercial and trendsetter hub, where subsidiaries of the world’s
largest companies are located.
   These are the major features that attract a large share of the tourists
arriving in São Paulo’s capital every year: no less than 45% of its visitors
are businessmen, entrepreneurs, senior executives or companies’ em-
ployees who come to the city to attend a meeting, an event or close
a good deal.
   But there is another side to the town that visitors have started to
discover - and have eventually fallen in love with. It’s that side of São
Paulo that pulsates with culture, creativity, innovation, haute cuisi-
ne, entertainment, and diversity, captivating people from all over the
country and the world. The São Paulo that blends cutting-edge inter-
national trends to the peculiarities of Brazilian culture, creating unique
and innovative products, tours, places and experiences.
   That’s why this guide invites you, the visitor, to extend your stay for
at least another day to experience what the city can offer, thus getting
in contact with the new, the unique, and whatever is hip.
   And to make your search easier, you only need to select one of the
suggested one-day tours on the following pages, according to your
preferences and style or according to where you are staying, so you
do not have to cross long distances.
   Do not miss the chance of enjoying this metropolis. Since you are
in São Paulo, make the most of it, extending your stay for at least one
day; prepare yourself a nice itinerary and experience it all.

                                                            Gilberto Kassab
                                                   Mayor - City of São Paulo

                                                            Marcelo Rehder
                                          President - São Paulo Turismo S / A
Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo - SPTuris
Design your itinerary
    Summary                                                                                                                                                                                          If you have an extra day in São Paulo you may decide what to do considering
    Welcome                                      Shopping......................... 44                                                                                                                a theme or a region of the city
    Design your                                  A perfect
    itinerary............................. 5     weekend ......................... 48                                                                                                                   Custom Tours
    Understand São Paulo               .... 6                                                                                                                                                           Nine amazing routes, according to different
                                                                                                                                                                                                        profiles and interests, are suggested. Each
    Check the map          . .............. 10                                                                                                                                                          one has a list of activities that last all day
                                                 Must-see                                                                                                                                               long, from breakfast till the wee hours.
    São Paulo                                    neighborhoods                                                                                                                                                                                 Museu
    creative city........................ 12     Centro, Liberdade                                                                                                                                                                           da Língua
                                                                                                                                                                                                                                             Portuguesa
                                                 and Bela Vista ................ 54
    Custom                                       Pacaembu, Higienópolis
    Tours
                                                 and Barra Funda............. 58                                                                                                                                                                    Must-see neighborhoods
    Nature............................. 16                                                                                                                                                                                                          Attractions in this section are organized accor-
                                                 Avenida Paulista,                                                                                                                                                                                  ding to the neighborhoods and regions that ga-
    Culture ............................ 20
                                                 Consolação, Jardins                                                                                                                                                                                ther most hotels and tourist sights, so you can
    Wellness......................... 24                                                                                                                                                                                                            have fun and enjoy the city any time you wish.

                                                                                                   Photo credit: Jair Magri / Cover credits: Carmen Fukunari, Bia Parreiras, Jair Magri, Publicity
                                                 and Ibirapuera ................. 62                                                                                                                                                                Indications fall into categories: Attractions, Ac-
    Good Deals . ................... 28                                                                                                                                                                                                             commodation, Food, and Nightlife.
                                                 Pinheiros and
    Sophistication................ 32                                                                                                                                                                                                                                                                                                                                a cultural day

                                                 Vila Madalena................. 66                                                                                                                                                           Rua João
    Cool. ............................... 36                                                                                                                                                                                                 Cachoeira
                                                                                                                                                                                                                                                                                     the span of 74 m, a result of a daring project
                                                                                                                                                                                                                                                                                     by Lina Bo Bardi. Inside, it shelters one of

                                                 Moema, Itaim Bibi,
                                                                                                                                                                                                                                                                                     the most important art collections in Latin
                                                                                                                                                                                                                                                                                     America, with works by artists like Monet,

    Family.............................. 40
                                                                                                                                                                                                                                                                                     Raphael, Renoir, Picasso and Van Gogh. This
                                                                                                                                                                                                                                                                                     collection, which totals 8,000 pieces, is usu-

                                                 Brooklin and Morumbi. . 70
                                                                                                                                                                                                                                                                                     ally displayed in themed exhibitions. The

                                                                                                                                                                                                         Courses                                                                     underground area of the museum holds a
                                                                                                                                                                                                                                                                                     large exhibition area, plus an amphitheater,
                                                                                                                                                                                                                                                                                     a shop and a restaurant.

    Ibirapuera Auditorium                        Luz, Bom Retiro                                                                                                                                         São Paulo is also a place for teaching and                                    EvEning
                                                                                                                                                                                                                                                                                                                                               COURSES

                                                                                                                                                                                                         learning, the pillars that support the mo-                                  If you manage to walk along the 2.8 km of
                                                                                                                                                                                                                                                                                     Paulista Avenue, you will stumble upon other
                                                                                                                                                                                                                                                                                                                                               Visiting so many mu-
                                                                                                                                                                                                                                                                                                                                               seums and art gal-

                                                 and Brás . ........................ 74
                                                                                                                                                                                                                                                                                                                                               leries in São Paulo
                                                                                                                                                                                                                                                                                     cultural attractions. Closer to Praça Osvaldo
                                                                                                                                                                                                         vement of creative cities around the world                                  Cruz lie the Casa das Rosas (Av. Paulista, 37,
                                                                                                                                                                                                                                                                                     3258-6986), whose activities are focused on
                                                                                                                                                                                                                                                                                                                                               may raise the desire
                                                                                                                                                                                                                                                                                                                                               to deepen your knowledge on the
                                                                                                                                                                                                                                                                                                                                               subject. MASP (Av. Paulista, 1578,

                                                                                                                                                                                                         (read more on page 12). To incorporate new                                  poetry and literature, and Itaú Cultural (Av.             3251-5644, masp.art.br) offers an

                                                 Other neighborhoods.... 78
                                                                                                                                                                                                                                                                                                                                               introductory course on art history
                                                                                                                                                                                                                                                                                     Paulista, 149, 2168-1777), with exhibitions of
                                                                                                                                                                                                                                                                                                                                               with lessons taught within the

                                                                                                                                                                                                         experiences into your trip, the routes inclu-                               video art and multimedia languages. At the
                                                                                                                                                                                                                                                                                     opposite end of the avenue, Conjunto Na-
                                                                                                                                                                                                                                                                                                                                               premises of the museum, provid-
                                                                                                                                                                                                                                                                                                                                               ing an overview of the visual arts.
                                                                                                                                                                                                                                                                                                                                               On the other hand, the Course on
                                                                                                                                                                                                                                                                                     cional (Av. Paulista, 2073) holds regular exhi-
                                                                                                                                                                                                         de some suggestions of short-length dura-                                   bitions in its corridors, which are covered in
                                                                                                                                                                                                                                                                                     Portuguese mosaic. The gallery also shelters
                                                                                                                                                                                                                                                                                                                                               Art History at MIS (Av. Europa, 158,
                                                                                                                                                                                                                                                                                                                                               Jardim Europa; 2117-4777, mis-sp.
                                                                                                                                                                                                                                                                                                                                               org.br) emphasizes contemporary

                                                                                                                                                                                                         tion courses.                              Featured
                                                                                                                                                                                                                                                                                     a unit of Caixa Cultural (3321-4400) and the
                                                                                                                                                                                                                                                                                     Livraria Cultura (3170-4033), a mega book-
                                                                                                                                                                                                                                                                                                                                               art and its relationship with tech-
                                                                                                                                                                                                                                                                                                                                               nology and digital media, cover-

                                                 Get ready
                                                                                                                                                                                                                                                                                                                                               ing from the Renaissance to pres-
                                                                                                                                                                                                                                                                                     store with cultural activities.

                                                                                                                                                                                                                                                   suggestions
                                                                                                                                                                                                                                                                                                                                               ent days.
                                                                                                                                                                                                                                                                                        If you decide to see a play to wrap up your
                                                                                                                                                                                                                                                                                     night, the city usually has on display dramas,
                                                                                                                                                                                                                                                                                     comedies and musicals. Bela Vista is home to

                                                 Stay (much)
                                                                                                                                                                                                                                                                                     several theaters like Sergio Cardoso (R. Rui
                                                                                                                                                                                                                                                                                     Barbosa, 153; 3288-0136), Ruth Escobar (R.        Another haven for hungry stomachs in the
                                                                                                                                                                                                                                                                                     dos Ingleses, 209; 3289-2358) and Abril The-      downtown area is Avanhandava Street. A for-

                                                                                                                                                                                                       Services All the attractions and establishments are followed by their addresses and phone
                                                                                                                                                                                                                                                                                     ater (Av. Brig.Luis Antonio, 411; 2846 -6060).    mer meeting point of artists, it was revitalized

                                                                                                                                                                                                                                                         Photo credits: Jair Magri
                                                 more than a day............. 82
                                                                                                                                                                                                                                                                                        After the spectacle, the right choice for      in 2007 and became a boulevard with flower

                                                                                                                                                                                                       numbers (the area code for São Paulo is 11). Before setting out, check times, prices, and sche-
                                                                                                                                                                                                                                                                                     dinner are the Italian cantinas. Roperto (R. 13
                                                                                                                                                                                                                                                                                     de Maio, 634, Bela Vista; 3288-2573) has four
                                                                                                                                                                                                                                                                                                                                       beds and a special pavement. Take your time
                                                                                                                                                                                                                                                                                                                                       to sample the antipasti and the pasta served

                                                                                                                                                                                                       dules – or book a table, for restaurants. Shops are usually open from Monday to Saturday, from
                                                                                                                                                                                                                                                                                     lounges and many tables; the highlight on the     at Famiglia Mancini (R. Avanhandava, 81,
                                                                                                                                                                                                                                                                                     menu is the tasty polpettone, their specialty.    Centro, 3255-6599).

                                                                                                                                                                                                       9am to 6pm; shopping malls are open from 10am to 10pm and, on Sundays, from 2pm to 8pm.
                                                                                                                                                                                                                                                                                     cityofsaopaulo.com                                                                               23

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Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo - SPTuris
Understand São Paulo                                                                                                                               City routes
                                                                                                                                                   You can contact one of the inbound trav-
                                                                                                                                                   el agencies and hire guided tours, which
                                                                                                                                                                                                        Cultural programs
                                                                                                                                                                                                        Listings supplements featuring the cul-
                                                                                                                                                                                                        tural activities of the city are brought out
                                                                                                                                                   also offer special packages – one exam-              by major newspapers on Fridays. Veja
                                                                                                                                                   ple is the SP Indy 300, which may be tak-            São Paulo is a listings magazine enclosed
                                                                                                                                                   en by fans on the days of the race. The              published on Saturdays. On the internet,
                                                                                                                                                   city hall also indicates themed itineraries          check these websites: cidadedesaopaulo.
                                                                                                                                                   you may follow on your own (learn more               com, guiadasemana.com.br, guia.folha.
                                                                                                                                                   at cidadedesaopaulo.com):                            com.br, vejinha.com.br and visitesao-
                                                                                                                                                                                                        paulo.com. You may also purchase tickets
                                                                                                                                                   ARCHITECTURE IN THE HISTORICAL CEN-                  for movies and shows in these websites:
                                                                                                                                                   TER Visit one-hundred-year-old buildings             ingresso.com, ingressofacil.com.br, in-
                                                                                                                                                   such as the Tribunal de Justiça (Court Room)         gressorapido.com.br, ticketsforfun.com.
                                                                                                                                                   and the Martinelli Building.                         br, and cinemark.com.br.
                                                                                                                                                   AFRICAN CULTURE Casa Mestre Ananias, a
                                                                                                                                                   house founded by the pioneer capoeira player
                                                                                                                                                   in the city, is among the sights of this tour.
                                                                                                                                                   STREET ART Interventions by artists are scat-
                                                                                                                                                   tered on walls in the four corners of the city.
                                                                                                                                                   CREATIVE CITY A tour to see the attractions
                                                                                                                                                   and activities that confirm the expressiveness
                                                                                                                                                   and the vocations of the metropolis.
                                                                                                                                                   RURAL ECOTOURISM Trails, waterfalls, and
                                                                                                                                                   indigenous communities can be visited in the
                                                                                                                                                   environmental protection areas of the city.
                                                                                                                                                   INDEPENDENCE OF BRAZIL A historical
                                                                                                                                                   overview, from the site where independence
                                                                                                                                                   was proclaimed to the museum within Inde-    �����
                                                                                           1©
                                                                                                                                                   pendência Park.
Mário Pimenta Camargo Park (Parque do Povo): the green area brings color to the city’s skyline                                                     COFFEE The grain is part of the city’s history,
                                                                                                  Photo credits: 1© Ricardo Rollo, 2© Jair Magri

                                                                                                                                                   bolstering the construction of railways, up to
                                                                                                                                                   the place where the coffe was negotiated.

           S    ão Paulo is such a multiple city that it cannot be described in a
                few words. But it is exactly this diversity what makes it so unique,
           a city laden with museums, theaters, cinemas, parks, stadiums, ho-
                                                                                                                                                   FOOTBALL Praça Charles Miller is the starting
                                                                                                                                                   point for visitors who want to learn more about
                                                                                                                                                   the sport that landed first in São Paulo before
           tels, bars, restaurants, and many other entertainment options. To                                                                       taking over Brazil.
           make the most of your stay in the metropolis, follow these indica-                                                                      VIEWING POINTS The vastness of the city can
                                                                                                                                                                                                         2©
           tions and tips on how to arrive, get around and visit the main attrac-                                                                  be seen from above, from vantage points like
           tions of São Paulo’s capital.                                                                                                           the top of Copan Building and Pico do Jaraguá.       Pinacoteca: a vast collection of sculptures

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Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo - SPTuris
Useful telephone numbers                      in Campinas. Most Brazilian airlines sell       above 7 million, usually causes slow-           attractions, facilities and essentials of the
AREA CODE 11                                  tickets online, but foreigners must head        down in traffic, especially in the early        metropolis. Visitors will also find guides,
(São Paulo City and metropolitan area)        to the companies’ counters or agencies.         morning, late afternoon and on rainy            maps, and leaflets with suggestions of
FIRE BRIGADE 193                              AEROPORTO DE CONGONHAS Av.                      days. If you rent a car, beware of vehicle      activities and tips. Updated information
EMERGENCY MEDICAL SERVICE 192                 Washington Luís, s/n, Campo Belo; 5090-         restrictions based on plate numbers en-         about the CITs can be obtained on the
MILITARY POLICE 190                           9000; AEROPORTO INTERNACIONAL                   forced during the week in a large area          website www.cidadedesaopaulo.com.
CIVIL POLICE 147                              DE SÃO PAULO Rod. Hélio Smidt, s/n,             around the city center. If you’d rather         CIT ANHEMBI Open during events at the
TRAFFIC EMERGENCY 1188                        Guarulhos; 2445-2945; AEROPORTO IN-             take a taxi, select from the categories:        Anhembi Park.
DEATUR (Tourist Police Station)               TERNACIONAL DE VIRACOPOS Rod.                   common, special, and radio taxi. The            CITs GUARULHOS Terminals 1 and 2 (Ar-
3257-4475                                     Santos Dumont, Km 66, Campinas; (19)            two last ones are more expensive, but           rivals area) of the São Paulo International
CONSUMERS’ DEFENSE 151                        3725-5000; CAMPO DE MARTE Av. San-              reachable by phone (Guarucoop 2440-             Airport.
DIRECTORY ASSISTANCE 102                      tos Dumont, 1979, Santana; 2223-3700.           7070; Rádio-Táxi Vermelho e Branco              CIT MERCADO R. da Cantareira, 306, in-
SÃO PAULO CONVENTION & VISITORS                                                               3146-4000; Táxi Comum Aeroporto de              side Mercado Municipal de São Paulo
BUREAU 3736-0600                              INTERCITY BUS TERMINALS                         Congonhas 5533-6631; Táxi Comum                 CIT OLIDO Av. São João, 473, inside Ga-
SÃO PAULO TURISMO 2226-0400                   There are three bus terminals in São Pau-       Rodoviária Tietê 2221-3779).                    leria Olido.
INTERNATIONAL CALLS                           lo (Tietê, Barra Funda and Jabaquara), all                                                      CIT PAULISTA Av. Paulista, 1853, inside
Embratel 00 + 21 + country code + area        of which are operated by Socicam (3866-         BUS                                             Mário Covas Park
code + telephone number                       1110; socicam.com.br).                          There are 1 349 bus lines operating in the      CIT REPÚBLICA Pça. da República, Centro.
Telefônica 00 + 15 + country code + area      TERMINAL RODOVIÁRIO GOVERNA-                    city. All of them take the so-called Bilhete    CIT TIETÊ Terminal Rodoviário Tietê (In-
code + telephone number                       DOR CARVALHO PINTO (TIETÊ) The                  Único, a card which allows users to get         tercity Bus Terminal), arrivals area.
                                              largest bus terminal is next to the Tietê       on up to four buses in a period of three
Arriving                                      subway station. Buses service 1 033 cities      hours, paying for just one trip. This card is   SUBWAY TOURISM
AIRPORTS                                      of 21 states in Brazil and also in Uruguay,     sold on SPTrans booths, newsstands and          TurisMetrô guided tours run along pre-
The airports of Congonhas and Guarulhos       Paraguay, Argentina, Chile, and Peru. Av.       lottery kiosks. For itineraries, call 156 or    defined routes (Liberdade, Luz, Paulista,
are the entrance doors to those flying in     Cruzeiro do Sul, 1800.                          access the website www.sptrans.com.br.          Sé or Theatro Municipal) on Saturdays
to São Paulo. Special air-conditioned         TERMINAL RODOVIÁRIO BARRA FUN-                                                                  and Sundays, at 9am or 2pm, using only
coaches (Airport Bus Service; 0800 770        DA This terminal interconnects the sub-         SUBWAY                                          one subway ticket. To join, simply head to
7995, Mon to Fri, 7am to 7pm; 2445-           way system, metropolitan trains, buses          The Yellow, Blue, Green, and Red lines are      the tour counter at the Sé subway station
2430, at other times: airportbusservice.      and interstate buses. 446 destinations          open from Sunday to Friday from 4:40am          30 minutes in advance. Further informa-
com.br), connect both airports and stop       are serviceed. R. Auro Soares de Moura          to midnight, and to 1am on Saturdays.           tion: cidadedesaopaulo. com/turismetro.
at major sites in the city, like some ho-     Andrade, 664.                                   The Lilac line also operates daily, but al-
tels on Paulista Avenue, Augusta Street,      TERMINAL RODOVIÁRIO JABAQUARA                   ways closes at midnight. Further infor-         Electronic guide
Praça da República and bus terminals. A       Attached to the Jabaquara subway sta-           mation on www.metro.sp.gov.br.                  If you have in your hands a smartphone
metropolitan bus line also links the Tatu-    tion. Buses service ten cities of the south-                                                    or a tablet with internet access you may
apé subway station to the Guarulhos ter-      ern coast of São Paulo. R. Jequitibás, s/n.     CITs                                            obtain information about services, es-
minal. The city is also home to a runway                                                      The CITs are the official Tourist Informa-      tablishments and tourist sights with
for executive aviation and air taxi, called   Getting Around                                  tion Centers of the city of São Paulo. Bi-      the app SP Mobile, available at Android
Campo de Marte; it is 99km from the           CAR OR TAXI                                     lingual professionals are available to help     Market (market.android.com) or App-
Aeroporto Internacional de Viracopos,         The sheer number of vehicles in the city,       and provide information about events,           Store (itunes.apple.com).

8                                                                        cityofsaopaulo.com   cityofsaopaulo.com                                                                         9
Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo - SPTuris
Check the map
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has prepared six tours, which are

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Neighborhoods. You will find sug-                                                                                                                                                                                                            Francisco Barra Funda                                                                                                                  Júlio

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10                                                                                                                                               cityofsaopaulo.com                                                                                                              cityofsaopaulo.com                                                                                                                                                                                                                                                                                                                                                                      11
Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo - SPTuris
São Paulo
     creative city
     The diversity of cultures and ethnicities that shaped the state
                                                                                                                                                                                               2©
     capital works as a driving force in the search for knowledge,
     inventivity and quality of life within urban areas

     Nearly five centuries after its foun-     ted by scholars in the 1980s. It arose
     dation, São Paulo moves ahead in its      from the need to open up new paths
     cutting edge path, strongly influenced    for sustainable urban development,
     by diversity. The melting pot of natio-   as a result of the decline of the indus-
     nalities, cultures and ideals transfor-   trial age and the constant adoption of
     med a small village into the modern       new technologies.
     and vibrating metropolis we know.            Following the lead of London and
                                                                                                                                           1©                                                  3©
        São Paulo is superlative. It holds     Australia, many cities and countries
     fairs and business events, sporting       have already adopted creativity as a                                                       Musicals, museums, and cultural activities feed the creativity of the metropolis
     events, film festivals and interna-       watchword in order to reinvent their
     tionally acclaimed music festivals. It    means of production and of society’s
     houses museums with precious art          participation. These are places in whi-                                                    concentrates 9% of Brazilian compa-        Architecture biennials. These expe-
     collections, while its stages receive     ch socioeconomic conditions were de-                                                       nies linked to the creative economy,       riences convey knowledge to its citi-
     numerous talents of the dramatic arts.    signed to attract and retain talented                                                      as well as 15% of all professionals in     zens, expanding job opportunities and
     São Paulo boasts the largest number       citizens. It is through the appreciation                                                   this segment.                              encouraging the search for improved
     of hotel rooms in Latin America. Its      of the intellectual capacity of people                                                        Thus the city expresses its creative    quality of life in urban environments.
                                                                                          Photo credits: 1© Publicity, 2© 3© Jair Magri

     territory is home to major companies      that new management or business                                                            potential all year long and all over its       To continue as the creative city we
     and prestigious universities. It is one   models may be created.                                                                     territory. In the bustle of Rua Augus-     expect it to be, São Paulo’s metamor-
     of the gastronomic and bohemian ca-          São Paulo also has plenty of rea-                                                       ta and Vila Madalena, in the cultural      phosis must be based on imagination,
     pitals of the world.                      sons and tools to partake in this mo-                                                      hubs of art and design, in its parks       collaboration and the effective parti-
        It is in this context of multiple      vement. The metropolis has long pro-                                                       and sports centers, in its educational     cipation of its inhabitants and visitors
     vocations that São Paulo takes on         ved to be a democratic space, hosting                                                      institutions, at the São Paulo Fashion     alike. Enjoy the many cities of São
     its role as a creative city. This term,   an array of activities related to the                                                      Week, at the International Film Festi-     Paulo. Frenzied, savvy, green, cozy,
     which stemmed from the concept of         cultural and entertainment markets.                                                        val, at the Campus Party, at the LGBT      unique, unfathomable. Come discover
     creative economy, was first elabora-      Recent studies show that São Paulo                                                         Pride Parade, at the Book, Arts, and       all of them and be a part of this story.

12                                                                  cityofsaopaulo.com                                                    cityofsaopaulo.com                                                                    13
Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo - SPTuris
2©

     1©

                                                                      Custom
                                                                      itineraries
                                                                         Sao Paulo is a superlative city, with
          Photo credits: 1©, 3© Jair Magri , 2© Andréa D’Amato           attractions for all walks of life. Do
3©
                                                                         not miss the chance of delving
                                                                         into the charms of the metropolis:
                                                                         discover which suggested itinerary
                                                                         suits your style and enjoy it.
Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo - SPTuris
a day in nature

A day in nature                                                                                                                                                  MORNiNg
                                                                                                                                                               Wear light clothes for your ride outdoors. Then,
                                                                                                                                                               it is worth sampling a hearty and healthy break-
                                                                                                                                                               fast. A large variety of fruit juices and other
                                                                                                                                                               natural suggestions, such as mashed açaí, com-
                                                                                                                                                               pose the menu of Bolados Sucos (R. Joaquim
                                                                                                                                                               Floriano, 373, Itaim Bibi; 3168-5723). On week-
                                                                                                                                                               ends, head to the nearby Pé no Parque (R.
                                                                                                                                                               Inhambu, 240, Moema; 5051-3376).
                                                                                                                                                                   Thus you have started your day near the
                                                                                                                                                               green area which is at the heart of São Paulo
                                                                                                                                                               and its inhabitants, Ibirapuera Park (Av. Pe-
                                                                                                                                                               dro Alvares Cabral, s/n; parqueibirapuera.org).
                                                                                                                                                               Open for almost six decades, it is one of the
                                                                                                                                                               most comprehensive leisure facilities in the
                                                                                                                                                               city. The park stretches well over 1600 sq km,
                                                                                                                                                               with hiking trails, jogging tracks, a bike lane,
                                                                                                                                                               sports courts, playground and areas and equip-
                                                                                                                                                                                                                    2©
                                                                                                                                                               ment for gymnastics and fitness activities. En-
                                                                                                                                                               compassing four lakes, a forest of eucalyptus       Cantareira Park: a native forest in the city
                                                                                                                                                               trees, lawns and native and exotic specimens
                                                                                                                                                               of trees such as ironwood and Brazil wood, the
                                                                                                                                                               park also shelters a plant nursery, the Viveiro       AFTERNOON
                                                                                                                                                               Manequinho Lopes (Av. IV Centenário, Gate           For a more intense contact with nature,
                                                                                                                                                               7; 3887-6761), the origin of many seedlings         head to Serra da Cantareira and spend the
                                                                                                                                                               that are planted along city streets. Still inside   afternoon there. If you want to quench your
                                                                                                                                                               the Ibirapuera, you can see another side of na-     hunger before beginning the adventure, visit

                                                                                                     Photo credits: 1© Carmen Fukunari, 2© Renato Nascimento
                                                                                                                                                               ture at the Planetário (5575-5206; prefeitura.      the restaurant O Velhão/As Véia (Estr. Santa
                                                                                              1©
                                                                                                                                                               sp.gov.br/astronomia). Thanks to a modern           Inês, 3000, Mairiporã; 11 4485-4195). Ask for
Ibirapuera Park, the green area is one of the most complete leisure facilities in the São Paulo                                                                projector, visitors may observe the skies of dif-   a table on the terrace facing the woods, help
                                                                                                                                                               ferent parts of the universe.                       yourself at the buffet with regional food and
                                                                                                                                                                   It is worth mentioning that there are more      take your time savoring the dishes and enjoy-

            I  t is easy to see São Paulo as a “stone jungle”, always with a row
               of skyscrapers against the skyline. But a closer look shows more
            green space. There are over 90 parks; some of which are oases with-
                                                                                                                                                               reasons to deem the Ibirapuera, designed by
                                                                                                                                                               architect Oscar Niemeyer, a multifaceted por-
                                                                                                                                                               trait of the metropolis: it also hosts the build-
                                                                                                                                                                                                                   ing the scenery.
                                                                                                                                                                                                                      Next, visit the Cantareira Park (R. do Hor-
                                                                                                                                                                                                                   to, 1799, Horto Florestal; 2203-0115) and see
            in the urban area, while some, farther from the center, are natural                                                                                ings of Bienal, Oca, Auditório Ibirapuera, the      one of the largest urban native forests in the
            reserves – totaling 300,000 sq km of vegetation, a 21% of the city’s                                                                               headquarters of the museums of Modern Art           world. Among the tracks, take the one leading
            territory. And to keep in touch with nature at mealtimes, several res-                                                                             (MAM) and AfroBrasil, as well as monuments          to the Mirante da Pedra Grande (Belvedere),
            taurants offer tables outdoors in tree-lined areas.                                                                                                and works of art installed on the lawns.            which offers a beautiful panorama of the city

16                                                                              cityofsaopaulo.com                                                             cityofsaopaulo.com                                                                                 17
Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo - SPTuris
a day in nature

                                                                                                                                                             car Americano (Av. Morumbi, 4077, Morumbi,           Machado, 1263, Cidade Jardim; 3037-7426),
                                                                                                                                                             3742-0077; fundacaooscaramericano.org.br).           inside the Jockey Club de São Paulo, has ta-
                                                                                                                                                             You can see the sunset from the museum tea           bles on the lawn and a beautiful night scen-
                                                                                                                                                             room, which is in a house designed by Oswal-         ery. If you prefer something more laid-back,
                                                                                                                                                             do Arthur Bratke.                                    make for Pé de Manga (R. Arapiraca, 152,
                                                                                                                                                                                                                  Vila Madalena; 3032-6068), where a leafy
                                                                                                                                                               EvENiNg                                            mango tree in the open area welcomes lively
                                                                                                                                                             If you still have some energy after sunset, you      customers.
                                                                                                                                                             may head to Mário Pimenta Camargo Park,
                                                                                                                                                             also known as Parque do Povo (Av. Henrique
                                                                                                                                                             Chamma, 490, Itaim Bibi; 3073-1217), which
                                                                                                                                                             closes at 10pm. It is a great place for physical
                                                                                                                                                             activity, for it holds several sports courts – in-
                                                                                                                                                             cluding some specially designed for Paralym-
                                                                                                                                                             pic sports – a grass soccer field, a bike lane
                                                                                                                                                             and a jogging track.
                                                                                                                                                                 If you’d rather take it a little bit easy, use
                                                                                                                                                             the low impact fitness equipment or take a
                                                                                                                                                                                                                   2©
                                                                                                  1©                                                         walk through the gardens, among fruit trees,
Horto Florestal: in addition to leisure facilities, some areas promote the contemplation of nature                                                           hardwoods and a seedbed with herbs. Bear
                                                                                                                                                             in mind that Ibirapuera Park is also sought                 COURSES
                                                                                                                                                             by those willing to walk, jog or exercise after
                                                                                                                                                                                                                         An alternative to learn
from the top of a rock, at 1010 m height. An-         Casa da Fazenda do Morumbi (Av. Morumbi,                                                               their working hours, for gates 5 (Av. IV Cen-               about sustainability
other major green area in the region is Horto         5594, Morumbi; 3742-2810). The restaurant,                                                             tenário), 2, 3 and 10 (Av. Pedro Álvares Cabral)            and socio-environ-
Florestal (R. do Horto, 931, Horto Florestal;         surrounded by vegetation, occupies the former                                                          only close at midnight.                                     mental education are
2231-8555; iflorestal.sp.gov.br/hortoflor-            mansion of one of the first tea plantations from                                                           Later on, choose the restaurant Praça São               the courses given by the Univer-
                                                                                                                                                                                                                         sidade Aberta do Meio Ambiente
estal), inaugurated over a century ago. With          the Brazilian colonial period. Its menu offers                                                         Lourenço (R. Casa do Ator, 608, Vila Olimpia;               e Cultura da Paz (UMAPAZ; 5572-
sports courts, playground and good facili-            recipes from the Brazilian cuisine.                                                                    3053-9300) to keep with the open air feel dur-              1004;     prefeitura.sp.gov.br/uma
                                                                                                         Fotos: 1© Sergio Tahuata, 2© Pedro Henrique Cunha
ties, it is a nice setting for picnics. Still today      To contemplate the exuberant flora right                                                            ing your dinner. The glazed halls surround a                paz). The headquarters is in Ibira-
it is home to capuchin monkeys, capybaras,            inside the metropolis, take a stroll along the                                                         square – that’s the meaning of praça in Por-                puera Park, but classes are taught
                                                                                                                                                                                                                         in different locations within the
toucans and other animals. Another pleasant           tree-lined alleys of Burle Marx Park (Av. Dona                                                         tuguese – where tables lie amidst fruit trees               city. Another way to get engaged
site is the Pico do Jaraguá (access by Rod.           Helena Pereira de Morais, 200, Vila Andrade;                                                           and a koi pond. On the menu, Italian dishes                 is through the free course of en-
Anhanguera, km 18, Jaraguá), the highest              3746-7631; parqueburlemarx.com.br). What                                                               and specialties made in a wood oven.                        vironmental communication at
peak in the capital, with a height of 1135 m.         fascinates visitors here is the garden designed                                                            Another option is Capim Santo (Al. Min                  Senac – Jabaquara branch (Av. do
                                                                                                                                                                                                                         Café, 298, 2146-9150; sp.senac.br),
You can go by car or hike along one of the            by landscape architect Roberto Burle Marx,                                                             Rocha Azevedo, 471, Jardins; 3068-8486),                    in which students learn to dissemi-
trails leading to the top, from where you see         with imperial palms around a water mirror and                                                          which serves traditional Brazilian dishes on                nate information about nature, be-
the vastness of São Paulo.                            a set of sculptures on the lawn, resembling a                                                          a patio surrounded by greenery. If you are up               sides discussing the importance of
    If you’re in the opposite side of town, in        checkerboard. Not far away is another lovely                                                           for a drink and want to cap off your evening                green for society.
South Zone, a suggestion for your lunch is            garden, at the Fundação Maria Luisa and Os-                                                            under the stars, Cânter (Av. Lineu de Paula

18                                                                                  cityofsaopaulo.com                                                       cityofsaopaulo.com                                                                                19
a cultural day

A cultural day                                                                                                                     MORNiNg
                                                                                                                                    Joining culture and history is a good reason
                                                                                                                                 to start the day in Centro (Downtown). Thus
                                                                                                                                                                                   The ground floor houses the circulating li-
                                                                                                                                                                                   brary, with 43,000 books for loan to readers.
                                                                                                                                                                                      A cultural morning may be spent at the
                                                                                                                                 the first step is to have your breakfast at the   concrete side of Ibirapuera Park, checking its
                                                                                                                                 oldest bakery in town, Santa Tereza (Pça.         museums, pavilions and outdoor exhibits. The
                                                                                                                                 João Mendes, 150, Centro; 3101-5667), estab-      Museu de Arte Moderna – MAM (Ibirapuera
                                                                                                                                 lished in 1872. When in doubt, order a média,     Park, Gate 3, 5085-1300; mam.org.br) usually
                                                                                                                                 a typical local combination of buttered bread     holds temporary exhibitions; contemporary
                                                                                                                                 toasted on the griddle and a pingado, coffee      artists such as Cildo Meirelles enhance the
                                                                                                                                 served in a glass with some drops of milk.        collection of more than 5,000 works. Around
                                                                                                                                    Not far, on Praça do Patriarca, one can see    the building, some pieces are displayed out-
                                                                                                                                 an excellent example of how the new and the       doors in the Sculpture Garden. The Museu
                                                                                                                                 old coexist in the metropolis. Buildings from     Afro Brasil (Ibirapuera Park, Gate 10, 3320-
                                                                                                                                 the beginning of last century, like Matarazzo     8900; museuafrobrasil.com.br), also in one of
                                                                                                                                 Building (Viaduto do Chá, 15, Centro), which      the pavilions in the park, is dedicated to works
                                                                                                                                 houses the town hall, fit harmoniously with a     of art, photographs, documents and other
                                                                                                                                 huge portico of 40 m supporting a metal roof      ethnological items, some dating from the XV
                                                                                                                                 – a creation of award-winning architect Paulo
                                                                                                                                 Mendes da Rocha. Inaugurated in 2002, it sits
                                                                                                                                 atop the entrance to Galeria Prestes Maia.
                                                                                                                                    Walk across Viaduto do Chá, over Vale do
                                                                                                                                 Anhangabaú, and admire the splendor of the
                                                                                                                                 Municipal Theater (Pça Ramos de Azevedo,
                                                                                                                                 s/n, Centro, 3397-0300; teatromunicipal.
                                                                                                                                 sp.gov.br). Thoroughly restored and reopened
                                                                                                                                 in 2011, in its 100th anniversary, the theater
                                                                                                                                 has guided tours, but you can simply enter the
                                                                                                                                 marble lobby and visit the cafe on the ground
                                                                                                                                 floor, which was redesigned by the Campana
MASP: the museum shelters one of the largest art collections in Latin America                                                    brothers. Head to the box office and check if
                                                                                                                                 there are tickets available for are any perfor-
                                                                                                                                 mances scheduled for the evening. Nearby

           S   ão Paulo can proudly boast the title of capital of cultural diver-
               sity. Since the 1922 Modern Art Week, the city opened up to old
                                                                                                                                 is the Biblioteca Mário de Andrade (R. da
                                                                                                                                 Consolação, 94, Centro; 3256-5270). Its col-
                                                                                                     Photo credits: Jair Magri

           and new art movements, whether national or international. Impres-                                                     lection, that has occupied the building for 70
           sionist and cubist works live side by side under the modern design                                                    years, is only surpassed, in Brazil, by that of
           of MASP, while urban art invades galleries and cultural centers. That                                                 Biblioteca Nacional (RJ). It shelters important
           is not to mention theaters, cinemas and other venues, set on con-                                                     works for research, such as a letter by Manuel
           quering the public.                                                                                                   da Nóbrega and manuscripts by Ruy Barbosa.        Municipal Theater: a renewed cafe

20                                                                              cityofsaopaulo.com                               cityofsaopaulo.com                                                                             21
a cultural day

century, thus composing a comprehensive            50th anniversary of the institution in 2013.                                  the span of 74 m, a result of a daring project
profile of the black culture in the construction     If you get hungry before you leave the                                      by Lina Bo Bardi. Inside, it shelters one of
of Brazilian society.                              park, take a chance at the restaurant Prêt no                                 the most important art collections in Latin
                                                   MAM (5085-1306), which is inside the muse-                                    America, with works by artists like Monet,
  AFTERNOON                                        um and always has creative recipes. Another                                   Raphael, Renoir, Picasso and Van Gogh. This
Just by crossing a footbridge over 23 de           option is the nearby Così (R.Jacques Felix,                                   collection, which totals 8,000 pieces, is usu-
Maio Avenue you will find another piece of         381, Moema; 3672-0089), where fresh pasta                                     ally displayed in themed exhibitions. The
the architectural complex of Ibirapuera: the       and the octopus risotto with green olives are                                 underground area of the museum holds a
new headquarters of the Museu de Arte              prepared by chef Renato Carioni. For dessert,                                 large exhibition area, plus an amphitheater,
Contemporânea da Universidade de São               peer through the shop window of Pâtisserie                                    a shop and a restaurant.
Paulo – MAC USP (Av. Pedro Álvares Cabral,         Douce France (Al. Jaú, 554, Jardins, 3262-                                                                                             COURSES
1301, Ibirapuera, 5573-9932; mac.usp.br).          3542). The puff pastry pie will be the fuel you                                 EvENiNg
Also designed by Oscar Niemeyer, the build-        need to move toward Paulista Avenue.                                          If you manage to walk along the 2.8 km of                 Visiting so many mu-
ing housed a government office up to 2009; it        Your next stop is at the Museu de Arte                                      Paulista Avenue, you will stumble upon other              seums and art gal-
                                                                                                                                                                                           leries in São Paulo
was reopened in January 2012 with an exhibi-       de São Paulo – MASP (Av. Paulista, 1578,                                      cultural attractions. Closer to Praça Osvaldo
                                                                                                                                                                                           may raise the desire
tion of 18 sculptures on the ground floor. The     3251-5644; masp.art.br). As relevant as its                                   Cruz lie the Casa das Rosas (Av. Paulista, 37,            to deepen your knowledge on the
remaining floors will be progressively taken       collection, the building is a concrete box                                    3258-6986), whose activities are focused on               subject. MASP (Av. Paulista, 1578,
until the end of the year, to celebrate the        suspended by red beams, towering over                                         poetry and literature, and Itaú Cultural (Av.             3251-5644, masp.art.br) offers an
                                                                                                                                                                                           introductory course on art history
                                                                                                                                 Paulista, 149, 2168-1777), with exhibitions of
                                                                                                                                                                                           with lessons taught within the
                                                                                                                                 video art and multimedia languages. At the                premises of the museum, provid-
                                                                                                                                 opposite end of the avenue, Conjunto Na-                  ing an overview of the visual arts.
                                                                                                                                 cional (Av. Paulista, 2073) holds regular exhi-           On the other hand, the Course on
                                                                                                                                                                                           Art History at MIS (Av. Europa, 158,
                                                                                                                                 bitions in its corridors, which are covered in
                                                                                                                                                                                           Jardim Europa; 2117-4777, mis-sp.
                                                                                                                                 Portuguese mosaic. The gallery also shelters              org.br) emphasizes contemporary
                                                                                                                                 a unit of Caixa Cultural (3321-4400) and the              art and its relationship with tech-
                                                                                                                                 Livraria Cultura (3170-4033), a mega book-                nology and digital media, cover-
                                                                                                                                                                                           ing from the Renaissance to pres-
                                                                                                                                 store with cultural activities.
                                                                                                                                                                                           ent days.
                                                                                                                                    If you decide to see a play to wrap up your
                                                                                                                                 night, the city usually has on display dramas,
                                                                                                                                 comedies and musicals. Bela Vista is home to
                                                                                                                                 several theaters like Sergio Cardoso (R. Rui
                                                                                                                                 Barbosa, 153; 3288-0136), Ruth Escobar (R.        Another haven for hungry stomachs in the
                                                                                                                                 dos Ingleses, 209; 3289-2358) and Abril The-      downtown area is Avanhandava Street. A for-
                                                                                                                                 ater (Av. Brig.Luis Antonio, 411; 2846 -6060).    mer meeting point of artists, it was revitalized
                                                                                                     Photo credits: Jair Magri

                                                                                                                                    After the spectacle, the right choice for      in 2007 and became a boulevard with flower
                                                                                                                                 dinner are the Italian cantinas. Roperto (R. 13   beds and a special pavement. Take your time
                                                                                                                                 de Maio, 634, Bela Vista; 3288-2573) has four     to sample the antipasti and the pasta served
                                                                                                                                 lounges and many tables; the highlight on the     at Famiglia Mancini (R. Avanhandava, 81,
Museu de Arte Contemporânea – USP: more exhibition space in the new headquarters                                                 menu is the tasty polpettone, their specialty.    Centro, 3255-6599).

22                                                                              cityofsaopaulo.com                               cityofsaopaulo.com                                                                               23
a day for wellness

A day for wellness                                                                                                                                    MORNiNg
                                                                                                                                                    It doesn’t matter what your beliefs are. Try to
                                                                                                                                                    start the day attending a Mass celebrated with
                                                                                                                                                    Gregorian chants at the Basílica de Nossa Sen-
                                                                                                                                                    hora da Assunção, in Mosteiro de São Bento
                                                                                                                                                    (Lgo. de São Bento, s/n, Centro; 3328-8799).
                                                                                                                                                    This sung Mass is held daily at 7 am on week-
                                                                                                                                                    days, an hour earlier on Saturdays and every
                                                                                                                                                    Sunday at 10am. Remember to arrive early if
                                                                                                                                                    you don’t want to stand in the aisles. When it
                                                                                                                                                    is over, your body and mind will certainly feel
                                                                                                                                                    fresh and lighter.
                                                                                                                                                       A good alternative to have breakfast right
                                                                                                                                                    there, opposite the monastery, is Café Giron-
                                                                                                                                                    dino (R. Boa Vista, 365, Centro; 3229-4574).
                                                                                                                                                    The atmosphere is sober and the decor is
                                                                                                                                                    inspired in the São Paulo of the beginning of
                                                                                                                                                    the XX century; the menu features a variety
                                                                                                                                                                                                          2©
                                                                                                                                                    of hot drinks for breakfast, including special
                                                                                                                                                    coffee blends, as well as juices, fruit salad,       Aclimação Park: a place to rest outdoors
                                                                                                                                                    bread, snacks and sandwiches. You can also
                                                                                                                                                    shop at the Padaria do Mosteiro, which sells
                                                                                                                                                    bread, cakes, biscuits and jams. Among the           like moving their bodies to achieve a sense of
                                                                                                                                                    delicacies made by the monks themselves are          well-being may head to the Espaço da Antiga
                                                                                                                                                    gingerbreads filled with strawberry jam and          Serraria. There, adepts of Chinese gymnastics
                                                                                                                                                    loaves of whole grain bread that take brown          (information on 3266-5829) meet from Mon-
                                                                                                                                                    sugar, oat and olive oil. Just don’t commit the      day to Saturday at 10:30am. The oriental tech-
                                                                                                                                                    sin of gluttony. Take everything to the park of      nique, known as lian gong, stimulates blood
                                                                                           1©
                                                                                                                                                    your choice and have a delicious picnic. After       circulation, increases stamina and helps to
                                                                                                  Photo credits: 1© Andréa D’Amato, 2© Jair Magri

Spa Elements, inside Hotel Tivoli: have a massage in a zen and relaxing environment                                                                 eating, check if there is any physical activity or   correct the posture. Also in Ibirapuera, but
                                                                                                                                                    meditation scheduled for the day.                    only on Sundays, at the same place, from
                                                                                                                                                       Ibirapuera Park offers a place to con-            8 to 9:45 am, it is time for yoga exercises.

           T   hose who say that São Paulo never stops are those who still
               don’t know where and how to relax here. It is worth seeking
           a quiet moment in aesthetic medical clinics or even in cosmetic
                                                                                                                                                    template and relax the mind: the Pavilhão
                                                                                                                                                    Japonês (5081-7296). This wooden building,
                                                                                                                                                    designed in Japan, has a hall for tea ceremo-
                                                                                                                                                                                                         Other green areas of the city offer yoga les-
                                                                                                                                                                                                         sons: Aclimação Park (R. Muniz de Souza,
                                                                                                                                                                                                         1119, Aclimação; 3208-4042), Severo Gomes
           stores. You can also find a little corner of peace within a park or a                                                                    nies, and also handicraft workshops. A koi           Park (R. Pires de Oliveira, 356, Santo Ama-
           Japanese restaurant. By day or by night, you may be carried away                                                                         pond and a traditional Japanese garden com-          ro; 5687-4994), Guarapiranga Park (Estr. de
           by the harmony of classical music, which spreads its notes around                                                                        plete the atmosphere of tranquility.                 Guarapiranga, 575, M’Boi Mirim, 5514-6332)
           many corners of the city.                                                                                                                   Still inside the Ibirapuera, those who feel       and Praça Victor Civita (R. Sumidouro, 580,

24                                                                           cityofsaopaulo.com                                                     cityofsaopaulo.com                                                                              25
a day for wellness

                                                                                                                                  the traditional Bride’s Day and Spa Day.           3088-6019), the sushi chef after whom the
                                                                                                                                     Those looking for more exclusive services       restaurant is named, serves only eight people
                                                                                                                                  can choose a spa at one of the five star hotels    at the counter, while another team remains in
                                                                                                                                  in town. At the Hilton Morumbi, the Ama-           the kitchen preparing the dishes for custom-
                                                                                                                                  zonian Spa (Av. das Nações Unidas, 12901,          ers at the tables. Another renowned Japanese
                                                                                                                                  Brooklin, 5102-4784) accepts guests and non-       restaurant is Aizomê (Al . Fernão Cardim, 39,
                                                                                                                                  guests, offering a range of massages, facial       Jardins; 3251-5157), where the menu is faithful
                                                                                                                                  hydration and skin cleansing, in which prod-       to traditions, while accepting some peculiari-
                                                                                                                                  ucts are made with raw material from the           ties of the international cuisine.
                                                                                                                                  Amazon rainforest. Inside the Tivoli Mofarrej,        After dinner, you may wish for a more in-
                                                                                                                                  you can relax with massages, special hydra-        timist suggestion. If you like concerts, check
                                                                                                                                  tion and baths with aromatic oils at the Spa       the program of the Symphony Orchestra of
                                                                                                                                  Elements (Al. Santos, 1437, Jardins; 3146-         the State of São Paulo, aka Osesp, whose
                                                                                                                                  6423). An alternative for a relaxation session     primary concert venue is Sala São Paulo (Pça
                                                                                                                                  outside the clinics is a visit to L’Occitane (R.   Júlio Prestes, 16, Luz, 3223-3966). Even if an-
                                                                                                                                  Oscar Freire, 731, Jardins; 3061-8586), where      other group is performing, this temple of clas-
                                                                                                                                  you may purchase some of their excellent           sical music deserves a visit for its beauty and
                                                                                                                                  cosmetic products that use raw materials di-       flawless acoustics.
                                                                                                                                  rectly from Provence, in France.
Pavilhão Japonês, in Ibirapuera Park: an ornamental garden, a tea room and workshops                                                 Now that your body is feeling great, stop
                                                                                                                                  at the Villa-Lobos Park (Av. Prof. Fonseca
                                                                                                                                  Rodrigues, 2001, Alto de Pinheiros, 3023-                 COURSES
Pinheiros, 3031-3689). Do not forget to call     zen yogurt at Tutti Frutti Frozen Yogurt                                         0316). In an outdoor area called Espaço Ou-
                                                                                                                                                                                             The bustle of the
to check times, for schedules are different at   (3266-7383).                                                                     villas, you can sit and listen to the repertoire           city calls for re-
each location.                                      Save some time in your afternoon to un-                                       of Brazilian composer Heitor Villa-Lobos.                  laxing activities
                                                 dergo a health or beauty treatment at a spe-                                     The site has gained new lounge chairs, five                for both body and
  AFTERNOON                                      cialized clinic in São Paulo. Buddha Spa (R.                                     displays and was reopened to the public in                 soul; therefore, take some time
                                                                                                                                                                                             to have lessons on yoga therapy
After spending the morning relaxing your         Manuel da Nóbrega, 1944, Ibirapuera; 3052-                                       March 2012, when the conductor would be-                   at Espaço Premma Yoga (R. Maria
mind, it’s time to focus on your body. Right     1756; buddhaspa.com.br) offers Ayurvedic                                         come 125 years old.                                        Figueiredo, 189, Paraíso, 3283-
beside Trianon Park is the natural restaurant    massage and body scrubs, in addition to im-                                                                                                 0884), located in a charming
Cheiro Verde (R. Peixoto Gomide, 1078,           mersion baths in ofuros.                                                           EvENiNg                                                  townhouse just two blocks from
                                                                                                                                                                                             Paulista Avenue. If beauty is what
Jardins, 3262-2640), which offers tasty a la        At Espaço Girassol (R. Girassol, 602, Vila                                    The zen atmosphere of Japanese restaurants                 makes you feel good, visit the
carte dishes, such as an amazing vegetarian      Madalena; 3034-4449; espacogirassol.com.                                         in the metropolis has all it takes to provide              Payot aesthetic center (R. Borges
                                                                                                  Photo credit: Carmen Fukunari

polpettone. If you take a table upstairs near    br), the day spa includes aromatherapy, color                                    a cozy place for you. In Kinoshita (R. Jaques              Lagoa, 913, Vila Mariana, 5081-
the windows, your sight will be cheered as       therapy and anti-stress massage with essen-                                      Felix, 405, Vila Nova Conceição; 3849-6940),               7790), which offers self make-up
                                                                                                                                                                                             lessons and cosmetic procedures
you will manage to see the tops of the trees.    tial oils, among other options. At Kabanah                                       the ambiance is modern and chef Tsuyoshi                   such as lymphatic drainage, wax-
For a lighter dessert, go to Shopping Pátio      Spa (Av. Brig. Luís Antônio, 4442, Ibirapuera,                                   Murakami prepares not only sushi, but also                 ing and eyebrow design.
Paulista (R. 13 de Maio, 1947, Bela Vista;       3885-8278; kabanahspa.com.br), treatments                                        refined dishes from the cuisine of his coun-
3191-1100) and delight yourself with a fro-      are grouped into themed packages such as                                         try. Jun Sakamoto (R. Lisboa, 55, Pinheiros;

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a day for good deals

A day for good deals                                                                                                                                   MORNiNg
                                                                                                                                                     The money-saving way to get around São
                                                                                                                                                     Paulo is by using a Bilhete Único to pay for the
                                                                                                                                                                                                         Língua Portuguesa, Pinacoteca, and Mu-
                                                                                                                                                                                                         seu de Arte Sacra, all of which lie in the Luz
                                                                                                                                                                                                         district. On Sunday, you can keep your wallet
                                                                                                                                                     subway or bus (see how to get one on page 9).       untouched if you go to MAM, in Ibirapuera, or
                                                                                                                                                     Indeed the public transport is the most practi-     the Museu da Casa Brasileira (Av. Brig. Faria
                                                                                                                                                     cal means to get to Centro (Downtown), where        Lima, 2705, Jardim Paulistano, 3032-3727).
                                                                                                                                                     you can start the day frugally. To start off, get
                                                                                                                                                     into any bakery or coffee shop and order a typi-      AFTERNOON
                                                                                                                                                     cal São Paulo breakfast that will be right within   Concrete, iron frames and the promise of a
                                                                                                                                                     your budget: bread toasted on the griddle and       cultural program as varied as that of the Cen-
                                                                                                                                                     pingado – or simply coffee and milk. A good         tre Georges Pompidou in Paris. These were
                                                                                                                                                     choice would be Bar Estadão (Viaduto 9 de Jul-      the ingredients that gave rise to the São
                                                                                                                                                     ho, 193, Consolação; 3257-7121), open 24 hours      Paulo Cultural Center (R. Vergueiro, 1000,
                                                                                                                                                     a day, practically every day of the year. If you    Paraíso, 3397-4002, centrocultural.sp.gov.
                                                                                                                                                     prefer something more homey, you may sit at         br), opened in 1982. Encrusted on a hillside
                                                                                                                                                     a colonial table and pick one of the cakes of the   beside the Vergueiro subway station, the
                                                                                                                                                     day at Café do Pateo (Pça. Pátio do Colégio,        complex is one of the most popular of the
                                                                                                                                                     2, Centro, 3105-6899), housed in the building
                                                                                                                                                     where the Jesuits founded São Paulo.
                                                                                                                                                                                                          2©
                                                                                                                                                         Nearby, a great place to see free exhibitions
                                                                                                                                                     is the Banco do Brasil Cultural Center (R. Álva-
                                                                                                                                                     res Penteado, 112, Centro, 3113-3651). Built in
                                                                                                                                                     1901, it was the head office of a major bank in
                                                                                                                                                     São Paulo. Today, it shelters exhibits of impor-
                                                                                                                                                     tant names of the fine arts and photography;
                                                                                                                                                     its amphitheater receives plays, film festivals
                                                                                                                                                     and other events. Another construction linked
                                                                                                                                                     to the financial past of the city is the Altino
                                                                                            1©
                                                                                                                                                     Arantes Building (R. João Brícola, 24, Centro,
                                                                                                    Photo credit: 1© Jair Magri, 2© Andréa D’Amato

Museu da Língua Portuguesa, in the Luz district: free admission on Saturdays                                                                         2196-3730), former headquarters of a bank,
                                                                                                                                                     and one of the postcards of the metropolis. On
                                                                                                                                                     weekdays, you have free access to the top to

           W      ho said it is not possible to spend little or almost nothing
                  when it comes to have fun and enjoy the best of São Paulo?
           The city has great cultural centers that propose free activities, as
                                                                                                                                                     admire a beautiful view of São Paulo.
                                                                                                                                                         Several museums also have free entry on
                                                                                                                                                     certain days (check the addresses in Must-
           well as cheap tickets for the theater, cinemas and museums (or free                                                                       See Neighborhoods, p. 53). That’s the case of
           admission on certain days). Not to mention the variety of restaurants                                                                     Tuesdays at MASP, on Av. Paulista, and Thurs-
           and bars, from Downtown to other neighborhoods, offering fine and                                                                         days at the Museu do Futebol, in Pacaembu.
           plentiful food at affordable prices.                                                                                                      On Saturdays, entrance is free at Museu da          Cantina do Magrão: just a subway-ride away

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