STEEL September 2017 - IBEF Presentataion

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STEEL September 2017 - IBEF Presentataion
STEEL

For updated information, please visit www.ibef.org   September 2017
STEEL September 2017 - IBEF Presentataion
Table of Content

   Executive Summary……………….….…….3

   Advantage India…………………..….……..4

   Market Overview …………………….……..6

   Recent Trends and Strategies …….……..17

   Growth Drivers…………………….............22

   Opportunities…….……….......……………30

   Success Stories……………....……………33

   Industry Associations……………....……...36

   Useful Information……….......…………….38
STEEL September 2017 - IBEF Presentataion
EXECUTIVE SUMMARY

                                                 Total finished steel production in India has increased at a CAGR of 5.45 per cent during FY12–17, with
                                                  country’s steel production reaching to 97.385 million tonnes per annum (MTPA) in FY17.

      2rd largest producer of                    The country became the 2nd largest crude steel producer in 2017, as large public and private sector players
      crude steel                                 strengthen steel production capacity in view of rising demand.

                                                 Moreover, capacity has increased to 126 million tonnes (MT) in FY17, which is 3.3 per cent more than FY16,
                                                  while in the coming ten years the country is anticipated to produce 300 MT of steel

                                                 India’s comparatively low per capita steel consumption and expected growth in consumption due to growing
     Strong growth                                infrastructure construction, automobile and railways sectors has offered scope for growth
     opportunities                               National Mineral Development Corporation is expected to increase the iron ore production 75 million tonnes
                                                  per annum (MTPA) until 2021 indicating new opportunities in the sector

                                                 Domestic players’ investments in expanding and upgrading manufacturing facilities are expected to reduce
     Rising domestic and
                                                  reliance on imports. In addition, the entry of international players would provide benefits in terms of capital
     international investments
                                                  resources, technical know how and more competitive industry dynamics

    Note: 1) April-December 2015 MTPA – Million Tonnes Per Annum
    Source: World Steel Association, Ministry of Steel, Aranca Research

3         Steel                                                                                             For updated information, please visit www.ibef.org
STEEL September 2017 - IBEF Presentataion
Steel

ADVANTAGE INDIA
ADVANTAGE INDIA

         Demand would be supported by growth in                                                                                To achieve steel capacity build-up of 300
          the domestic market                                                                                                    million tonnes per annum (MTPA) by 2025,
         Infrastructure, oil and gas and automotives                                                                            India would need to invest US$ 210 billion
          would drive the growth of the industry                                                                                 over the next decade

         Lower per capita consumption compared to                                                                              301 MoUs have been signed with various
          international average                                                                                                  states for planned capacity of about 486.7
                                                                                                                                 MT.
         Steel production in India is forecast to double
          by 2031, with growth rate expected to go                                                                              Ministry of Steel plans to set up Steel
          above 10 per cent in FY18                                                                                              Research and Technology Mission in India
                                                                                                                                 to promote R&D activities in the sector

                                                                                  ADVANTAGE
                                                                                     INDIA
         As of 2017, India is the world’s 2rd largest                                                                          100 per cent FDI through the automatic
          producer of crude steel (up from 8th in                                                                                route is allowed . Large infrastructure
          2003);                                                                                                                 projects in the PPP mode are being formed
         Easy availability of low-cost manpower                                                                                National Steel Policy (NSP) implemented to
          and presence of abundant iron ore                                                                                      encourage the industry to reach global
          reserves make India competitive in the                                                                                 benchmarks
          global set up                                                                                                         Policy clarity and stability expected in
                                                                                                                                 respect of mining leases and forest
                                                                                                                                 clearances
                                                                                                                                20 per cent safeguard duty on steel imports

    Notes: FDI - Foreign Direct Investment, MT - Million Tonnes, E- Estimated
    MoUs - Memorandum of Understanding, 2016E - Estimated figure for the year 2016; These estimates are from Data monitor, PPP - Public-Private Partnership
    Source: Metallurgical and Materials Engineering Division Board, Aranca Research

5        Steel                                                                                                         For updated information, please visit www.ibef.org
Steel

MARKET OVERVIEW
EVOLUTION OF THE INDIAN INSURANCE SECTOR

                                                                                                                          Foreign players began entering the Indian steel
                                                         Hindustan Steel Ltd and Bokaro Steel Ltd                         market
                                                          were setup in 1954 and 1964, respectively
     Production of steel started in                                                                                      No license requirement for capacity creation
                                                         In the early 1990s, the public sector
      India (TISCO was setup in 1907)                                                                                     Imposition of export duty on iron ore, to focus more
                                                          dominated steel production
     IISC was set up in 1918 to                                                                                           on catering growing domestic demand
                                                         Private players were in downstream
      compete with TISCO                                                                                                  Decontrol of domestic steel prices
                                                          production mainly producing finished steel
                                                          using crude steel products                                      Launch of Scheme for promotion of Research and
                                                                                                                           Development in Iron and Steel sector

                 1907-18                       1923-48                       1954-64                       1973-92                  1993-2014                 2015-17

                                                                       SAIL was created in 1973 as a holding company                   In 2017, India ranked as the 2nd
                      Mysore Iron and Steel Company
                                                                        to oversee most of India's iron and steel                        largest crude steel producer in the
                       was set up in 1923
                                                                        production                                                       world, leaving behind United States.
                      According to the new Industrial
                                                                       In 1989, SAIL acquired Vivesvata Iron and Steel                 The total finished steel production of
                       Policy Statement (1948), new
                                                                        Ltd                                                              TISCO in FY17(1) stood at 83.10
                       ventures were only undertaken by
                                                                       In 1993, the government set plans in motion to                   MT.
                       the central government
                                                                        partially privatise SAIL                                        During FY17, 8.24 MT of steel was
    Notes(1): TISCO - Tata Iron and Steel Company; IISC - Indian Iron and Steel Company; SAIL - Steel Authority of India Ltd;            exported from India.

7         Steel                                                                                                            For updated information, please visit www.ibef.org
STRUCTURE OF THE STEEL SECTOR

                                                                                          Steel

                              Form                                                    Composition                                     End use

      Liquid Steel                              Finished                      Alloy               Non-alloy
                          Crude Steel                                                                                             Structural Steel
                                                  Steel                                            Steel

                                                                                                     Low
                               Ingots                Flat                   Stainless               carbon                       Construction Steel
                                                                                                     Steel

                                                                                                    Medium
                                                                             Silicon                                                Rail Steel
                               Semis              Non-flat                                          carbon
                                                                            electrical
                                                                                                     Steel

                                                                                                     High
                                                                               High
                                                                                                    Carbon
                                                                              Speed
                                                                                                     Steel

    Source: Report on Indian steel industry by Competition Commission of India, Aranca Research

8        Steel                                                                                                For updated information, please visit www.ibef.org
STEEL PRODUCTION IN INDIA HAS BEEN GROWING
                      AT A FAST PACE

      In FY17, crude steel production in India was 97.42 MT, with the total                                  Total crude steel production (million tonnes)
       crude steel production growing at a CAGR of 5.49 per cent over the
       last 6 years.                                                                                120
                                                                                                    100
      The steel sector contributes over 2 per cent to the GDP of the nation
                                                                                                     80                                                                             18.48
       and provides 20 lakh jobs in the country.                                                                                                                17.21      17.92
                                                                                                                                                16.77

                                                                                                                                                                                     78.91
                                                                                                     60                16.48        16.48

                                                                                                                                                                            71.87
                                                                                                                                                                  71.77
                                                                                                            16.99

                                                                                                                                                   64.92
      During April-August 2017, crude steel production in India stood at

                                                                                                                                       61.94
                                                                                                                         57.81
                                                                                                              53.68
                                                                                                     40
       41.05 MT.
                                                                                                     20
      As of March 2017, the capacity utilisation of steel producers is set to                        0
       increase with strong export demand and signs of revival in domestic                                  FY11       FY12          FY13         FY14          FY15       FY16     FY17
       sales. Companies like JSW and Essar Steel have experienced a                                                              Private Sector            Public Sector
       sharp increase in steel manufacturing in the last 2 months

      Steel manufacturing output of India is expected to increase to 128.6
                                                                                                             Total finished steel production (million tonnes)
       MT by 2021, accelerating the country’s share of global steel
       production from 5.4 per cent in 2017 to 7.7 per cent by 2021.                                100
                                                                                                                                                13.44           12.83      12.97
                                                                                                     80
                                                                                                                                    12.82
                                                                                                                       12.52

                                                                                                                                                                  79.34
                                                                                                                                                                                    10.74

                                                                                                                                                                            78.00
                                                                                                                                                   74.24
                                                                                                     60     13.25

                                                                                                                                       68.86
                                                                                                                         63.18

                                                                                                                                                                                     63.22
                                                                                                              55.37
                                                                                                     40

                                                                                                     20

                                                                                                      0
                                                                                                            FY11       FY12          FY13         FY14          FY15       FY16     FY17

                                                                                                                                 Private Sector            Public Sector

    Notes: FY - Indian Financial Year (April – March), MT - Million Tonnes, CAGR - Compound Annual Growth Rate; (1) - April to January 2017 ,
    Figures mentioned are as per latest data available
    Source: Ministry of Steel Annual Report

9         Steel                                                                                                          For updated information, please visit www.ibef.org
SHARES IN PRODUCTION: SAIL AND TATA LEAD THE
                   WAY

      Total proposed crude steel capacity during 2016-172 by the private                              India’s crude steel market share by production – FY171
       investors is expected to rise by 76.8 MT

      As of FY17(1), SAIL dominated India’s steel sector, with the company
       accounting for 11.47 per cent of country’s finished steel production                                                   14.80%
                                                                                                                                                           SAIL
       and 14.8 per cent of country’s crude steel production.. During
       FY17(1), Tata Steel accounted for 10.84 per cent of finished steel                                                            11.72%                TATA
       production and 11.72 per cent of the country’s crude steel production
                                                                                                                                                           RINIL
                                                                                                                                      4.04%
      In January 2017, Indian government inaugurated Universal Rail Mill
                                                                                                                                                           OTHERS
       (URM) worth US$ 178.49 million at SAIL’s Bhilai steel plant. The
                                                                                                                    69.45%
       production of the world’s longest single rail of 130 meters from the
       new URM also commenced in the new mill

                                                                                                      India’s finished steel market share by production – FY171

                                                                                                                             11.47%
                                                                                                                                                             SAIL

                                                                                                                                     10.84%                  TATA

                                                                                                                                                             RINIL
                                                                                                                                     3.05%
                                                                                                                                                             OTHERS
                                                                                                                   53.96%

 Notes: RINL - Rashtriya Ispat Nigam Limited, (1) - April to December 2016; (2) – Provisional; Figures mentioned are as per latest data available
 Source: Ministry of Steel Annual Report 2016-17, Aranca Research

10      Steel                                                                                                             For updated information, please visit www.ibef.org
GROWTH IN MARKET VALUE OF THE INDIAN STEEL
                   SECTOR HAS ALSO BEEN STRONG

      The sector has benefitted from the hike in prices and production,         Market value of the Indian steel sector (US$ billion)
       especially since the beginning of the millennium

      Over 2007–16(E), the sector’s market value is estimated to have     120                            CAGR 18.7%
       posted a strong CAGR of 18.7 per cent

                                                                           100

                                                                                                                                             95.30
                                                                                                                                      87.9
                                                                            80

                                                                                                                               81
                                                                            60

                                                                                                                       57.8
                                                                                                              46.8
                                                                            40

                                                                                            43

                                                                                                   36.5
                                                                                    30.1
                                                                            20

                                                                             0
                                                                                  FY07     FY08   FY09       FY10    FY11     FY14   FY15E FY16E

 Note: E - Estimates
 Source: Ministry of External Affairs, Aranca Research

11      Steel                                                                                For updated information, please visit www.ibef.org
DEMAND HAS OUTPACED SUPPLY OVER THE LAST
                   FIVE YEARS

      Total consumption of steel was 83.9 MT in FY17 as compared to                 Real consumption of steel (in million tonnes)
       81.5 MT in FY16.

      Driven by rising infrastructure development and growing demand for      90                           CAGR 5.44%
       automotives, steel consumption is expected to reach 104 MT by

                                                                                                                                                       83.9
       2017                                                                    80

                                                                                                                                               81.52
                                                                                                                                       76.99
      It is expected that consumption per capita would increase supported

                                                                                                                                74.1
                                                                                                                         73.5
                                                                               70
       by rapid growth in the industrial sector and rising infra expenditure

                                                                                                                   71
                                                                                                            66.4
       projects in railways, roads and highways, etc.
                                                                               60
      The consumption of real steel has grew at a CAGR of 5.44 per cent

                                                                                                     59.3
       during FY08-FY17                                                        50

                                                                                            52.4
                                                                                     52.1
                                                                               40

                                                                               30

                                                                               20

                                                                               10

                                                                               0
                                                                                    FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17

 Note: MT - Million Tonnes; FY17(1) – April -December 2017
 Source: JPC India Steel, Ministry of Steel, Aranca Research

12      Steel                                                                                      For updated information, please visit www.ibef.org
TRENDS IN IMPORTS AND EXPORTS OF STEEL

      In April - August 2017, consumption of finished steel grew at a rate of                          Steel exports and imports (in million tonnes)
       4.4 per cent to reach 35.33MT as against 33.83 MT during the same
       period in 2016.                                                                           14.0

      In order to reduce imports and boost domestic steel manufacturing
       industry, the Central Government extended the minimum import                              12.0
       price (MIP) on 19 products, till February 4, 2017. These products                                                                                    11.7
       include semi-finished products of iron or non-alloyed steel, flat-rolled                  10.0
       products of different widths, bars and rods
                                                                                                                                                9.3
      According to DGFT, the minimum import price (MIP) for these                                8.0
                                                                                                                                                                               8.2
       products would range between US$ 643-752 per tonne                                                              7.9
                                                                                                                                                                         7.4
      Indian Government imposed Anti-Dumping Duty on 47 steel products                           6.0
                                                                                                                                         6.0
       for five years beginning from August 2016.                                                                            5.4   5.5                5.6

      In FY 2016-17, the country’s steel exports has increased by 102.1                          4.0           4.6
                                                                                                                                                                   4.1
       per cent year-on-year to 8.24 million tonnes (mt), as compared to
       4.07 mt in 2015-16                                                                         2.0

      In FY 2016-17, the country’s steel imports fell by 36.6 per cent year-
                                                                                                        0.9
       on-year to 7.42 million tonnes (mt), as compared to 11.7 mt in 2015-                       0.0

                                                                                                                                                                           FY17
                                                                                                              FY12

                                                                                                                         FY13

                                                                                                                                      FY14

                                                                                                                                                   FY15

                                                                                                                                                               FY16
       16

                                                                                                                                   Imports     Exports

 Note: FY - Indian Financial Year (April - March), DGFT - Directorate General of Foreign Trade
 Source: Ministry of Steel, JSPL Presentation, Aranca Research

13      Steel                                                                                                         For updated information, please visit www.ibef.org
KEY PLAYERS OF THE INDUSTRY

                           Company                            Products

                           Tata Steel Ltd                     Finished steel (non-alloy steel)

                           SAIL                               Finished steel (non-alloy steel)

                           JSW Steel Ltd                      Hot-rolled coils, strips and sheets

                           Jindal Steel and Power Ltd         Iron and steel

                           Ispat Industries Ltd               Hot-rolled coils, strips and sheets

                           Welspun-Gujarat Stahl Rohren Ltd   Tubes and pipes

                           Bhushan Steel Ltd                  Cold-rolled coils, strips and sheets

                           Visa Steel Ltd                     Ferro Chrome, coke and special steel

 Source: Aranca Research

14    Steel                                                     For updated information, please visit www.ibef.org
KEY STEEL PLANTS IN INDIA

                                                Steel integrated plants
                                             under SAIL (Bhilai, Rourkela,
                                                Bokaro, Durgapur and
                                                       Burnpur)

                                                                                Tata Steel’s largest steel
                                                                              plant, based in Jamshedpur

          Alloy and special steel plants
          under SAIL (Bhadrawati and
           Salem); iron and steel plant                 RINL steel plant in
                 at Visvesvaraya                        Vishakhapatnam

 Source: Company websites, Aranca Research

15    Steel                                                     For updated information, please visit www.ibef.org
PORTER’S FIVE FORCES FRAMEWORK

                                                        Threat of Substitutes

                                                           Low - Aluminium and plastics are being
                                                            used in few cases in automotive and other
                                                            consumer durable sectors. However, it
                                                            still does not pose significant threat to
                                                            steel

             Bargaining Power of Suppliers              Competitive Rivalry                                Bargaining Power of Buyers

              Medium - Large integrated companies         Medium - The steel industry is highly             Medium - Major steel consumption
               have their own mines to source key raw       concentrated, with the top five players            sectors, such as automobiles, oil and gas,
               materials                                    accounting for more than 70 per cent of            shipping, consumer durables and power
                                                            the market share                                   generation, enjoy high bargaining power
                                                           Steel companies usually compete on the             and get favourable bulk deals. Smaller
                                                            basis of production capacity, economies            customers, however, do not enjoy this
                                                            of scale, access to raw material, etc.             benefit

                                                        Threat of New Entrants

                                                           Low - Capital intensive, industry players
                                                            are large and enjoy economies of scale.
     Positive Impact                                        Some have their own mines for sourcing
                                                            key raw materials
     Neutral Impact
                                                           Several regulatory clearances required,
     Negative Impact                                        including environmental, land acquisition,
                                                            etc.

16   Steel                                                                                               For updated information, please visit www.ibef.org
Steel

RECENT TRENDS
AND STRATEGIES
NOTABLE TRENDS IN THE INDIAN STEEL INDUSTRY
                  … (1/2)

                                            Most of the companies in the industry are undertaking modernisation and expansion of plants to be more cost
                                             efficient. E.g. SAIL has undertaken modernisation and expansion for its 6 plants

                                            An Inter-Ministerial Group (IMG) functioning under the Ministry of Steel, is monitoring and coordinating major
     Growing investments
                                             steel investments across the country

                                            The production capacity of SAIL is expected to increase from 13 MTPA to 50 MTPA in 2025 with the total
                                             investment of US$ 24.88 Billion

                                            International Coal Ventures Pvt Ltd, comprising SAIL, RINL, CIL, NTPC and NMDC, set up for acquisition of
                                             coal mines overseas

                                            The consortium of SAIL and National Fertiliser Ltd. (NFL) has been nominated for revival of Sindri Unit of the
     Strategic alliances                     Fertiliser Corporation of India Ltd

                                            RINL, Vishakhapatnam Steel Plant and the Power Grid Corporation of India Ltd (POWERGRID) signed an
                                             MoU to set up a JV company to manufacture transmission line towers and tower parts including R&D of new
                                             high-end products

                                            Attracted by the growth potential of the Indian steel industry, several global steel players have been planning
     Entry of international                  to enter the market
     companies                              National Mineral Development Corporation (NMDC) has signed an MoU with Russia’s 3rd largest steelmaker,
                                             Severstal, for a greenfield steel plant in Karnataka

 Notes: MOUs - Memorandum of Understanding, MT - Million Tonnes
 Source: Ministry of Steel, Ministry of Railways, Aranca Research

18      Steel                                                                                          For updated information, please visit www.ibef.org
NOTABLE TRENDS IN THE INDIAN STEEL INDUSTRY
                   … (2/2)

                                               Indian steel companies have now started benchmarking their facilities and processes against global standards,
                                                to enhance productivity

                                               These steps are expected to help Indian companies improve raw material and energy consumption as well as
                                                improve compliance with environmental and pollution yardsticks

                                               Companies are attempting coal gasification and gas-based Direct-Reduced Iron (DRI) production. Other
                                                alternative technologies such as Hlsmelt, Finex and ITmk3 being adopted to produce hot metal
     Increased emphasis on
     technological innovations                 Ministry of Steel has issued necessary direction to the steel companies to frame a strategy for taking up more
                                                R&D projects by spending at least 1 per cent of their sales turnover on R&D to facilitate technological
                                                innovations in the steel sector.

                                               Ministry has established a task force to identify the need for technology development and R&D

                                               Ministry has adopted energy efficiency improvement projects for mills operating with obsolete technologies

                                               In January 2017, Noamundi iron ore mine of Tata Steel introduced drone technology in mine monitoring

 Source: Ministry of Steel, Aranca Research

19     Steel                                                                                              For updated information, please visit www.ibef.org
STRATEGIES ADOPTED

                                              Companies in the steel industry are investing heavily in expanding their capacity. Major public and private
                                               companies, including Tata Steel, SAIL and JSW Steel, are expanding their production capacity. Steel
                                               production is expected to reach 200 mtpa by 2020

                                              India is the 2nd-largest crude steel producer in the world with production reaching 96 million tonnes in 2016.

                                              The government has stepped up infrastructure spending from the current 5 per cent of GDP to 10 per cent by
                                               2017and the government has planned to invest US$ 61.8 billion in infrastructure in the Union Budget 2017-18.
     Capacity expansion                        Considering 15 per cent as steel component in the total investment, the initiative has a potential to generate an
                                               additional demand for steel of 18.75mtpa

                                              The Ministry of Steel is encouraging R&D activities by providing financial assistance from Steel Development
                                               Fund (SDF) and Plan Scheme of the Central Government. Furthermore, the government has allowed 100 per
                                               cent FDI through the automatic route in the Indian steel sector

                                              A long term perspective is to achieve capacity of 300 mtpa by 2025

                                              SAIL is increasing its production capacity by 60-70 per cent in the last leg of its US$10.79 billion programme.

                                              In the last few years, rapid and stable growth in demand has also prompted domestic entrepreneurs to set up
     Greenfield projects –                     fresh greenfield projects in different states of the country. Mittal Steel announced two 12 mtpa greenfield steel
     focus on downstream                       projects, 1 each in Jharkhand and Orissa
     value-added products
                                              As India surges ahead in building infrastructure, investments in steel pave the way ahead

 Source: CCI, Ministry of External Affairs

20     Steel                                                                                              For updated information, please visit www.ibef.org
STRATEGIES ADOPTED

                                              Steel companies are strengthening their position through cross border mergers and acquisitions. The focus is
                                               on improving existing technology to upgrade production process and developing new value added-products.

                                                In 2014, Arcelor Mittal along with Nippon Steel and Sumitomo Metal Corporation acquired ThyssenKrupp
                                                 Steel USA. Notable deals include Essar Global’s acquisition of Canada-based Algoma Steel.

                                              On 1st August 2016, Kirloskar Ferrous Industries Ltd has announced to acquire pig iron plant of VSL Steels
                                               Ltd. for US$ 23.68 million. Also on 18 August 2016, JSW Steel Ltd. has acquired 74 per cent stake of Praxair
                                               Oxygen Pvt. Ltd. in their joint venture for US$ 36 million

                                              As on December 01, 2016, JSW Steel, the flagship steel company of JSW Group, entered into a consortium to
                                               acquire 35 per cent stakes of Ilva steel plant, in Italy.
     Mergers and Acquisition                  Tata Steel has executed an agreement with Creative Port Development (CPDPL) for the acquisition of the
                                               majority stakes, i.e., 51 per cent in CPDPL in January 2017

                                              Italy’s Marcegaglia ArcelorMittal have offered to buy Italy’s troubled Ilva steel plant, for an amount of US$ 2.4
                                               billion and will boost production

                                              In March 2017, Central Government permitted sale of SAIL’s 3 units including Alloy Steels Plants,
                                               Visvesvaraya Iron and Steel Plant, Salem Steel Plant with the transfer of management in these plants for the
                                               strategic disinvestment.

                                              ArcelorMittal SA is looking to set up a joint venture (JV) factory in India with state-owned Steel Authority of
                                               India Ltd (SAIL), to manufacture high-end steel products which could be used in defence and satellite
                                               industries.

 Source: CCI, Ministry of External Affairs

21     Steel                                                                                              For updated information, please visit www.ibef.org
Steel

GROWTH DRIVERS
STRONG DEMAND AND POLICY SUPPORT DRIVING
                   INVESTMENTS

              Growing demand                             Policy support                                 Increasing investments

               Growing demand in the                 100 per cent FDI in the steel                         Rising investments from
                construction industry                          sector                                    domestic and foreign players

                                                                                         Resulting in
                                         Inviting

                                                    Encouragement of sector-based                        Increasing number of MoUs
               Growing demand in the
                                                        R&D activities by the                           signed to boost investment in
                 automotives sector
                                                            government                                              steel

                                                                                                         Foreign investment of nearly
           Rising demand for consumer               Reduced custom duty and other
                                                                                                        US$ 40 billion committed in the
            durables and capital goods                  favourable measures
                                                                                                                 steel sector

 Note: FDI - Foreign Direct Investment

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CAPITAL GOODS, CONSUMER DURABLES AND
                   AUTOMOTIVES FURTHER DRIVING STEEL GROWTH

      Over FY05–20F, the consumer durables sector will expand at a                              Consumer durables market size (US$ billion)
       CAGR of 12.54 per cent as growth in disposable income is expected
       to result in increase in demand for such products                        25                                                                CAGR 12.54%
      The consumer durables market is expected to reach US$ 12.5 billion       20

                                                                                                                                                                                                                          20.60
       in FY16 and is projected to reach US$ 20.6 in FY20
                                                                                15
      The capital goods and consumer durables sectors are expected to          10

                                                                                                                                                                                                               12.50
       grow at 7.5–8.8 per cent over 2012–21

                                                                                                                                                                                                       9.70
                                                                                                                                                                                              9.00
                                                                                                                                                                         7.30

                                                                                                                                                                                7.40
                                                                                5

                                                                                                                                                                7.3
                                                                                                                                               5.2

                                                                                                                                                       6.3
                                                                                                                FY07 4.2

                                                                                                                             FY08 4.7
                                                                                                  FY06 3.8
      Automotive production in India expanded at a CAGR of 8.76 per cent

                                                                                     FY05 3.5
                                                                                0
       during FY10–17

                                                                                                                                               FY09

                                                                                                                                                       FY10

                                                                                                                                                                FY11

                                                                                                                                                                         FY12

                                                                                                                                                                                FY13

                                                                                                                                                                                              FY14

                                                                                                                                                                                                       FY15

                                                                                                                                                                                                               FY16

                                                                                                                                                                                                                          FY20F
      Over FY14–21, the automotive sector is projected to rise at a CAGR
       of 10.2 per cent

                                                                                     Total automobile production in India (million units)

                                                                                25
                                                                                                                                                                                        19.45            19.76          20.71
                                                                                20                                                                        16.58         17.71
                                                                                                                                         16.31
                                                                                                                 14.15
                                                                                15              11.13
                                                                                10

                                                                                                                                                                                                                   3.79
                                                                                                                                                                                                       3.41
                                                                                                                                                        3.23

                                                                                                                                                                                  3.22
                                                                                                                                 3.15

                                                                                                                                                                     3.09
                                                                                                               2.98
                                                                                      2.36

                                                                                                                               0.93

                                                                                                                                                      0.83

                                                                                                                                                                                                                 0.81
                                                                                                                                                                                                     0.78
                                                                                                             0.76
                                                                                     0.57

                                                                                                                                                                   0.7

                                                                                                                                                                                0.7
                                                                                5
                                                                                0
                                                                                           FY10

                                                                                                                FY11

                                                                                                                                        FY12

                                                                                                                                                         FY13

                                                                                                                                                                       FY14

                                                                                                                                                                                       FY15

                                                                                                                                                                                                        FY16

                                                                                                                                                                                                                       FY17
                                                                                     Passenger Vehicles                                    Commercial Vehicles                    Two & Three Wheelers

 Notes: E - Estimate; F- Forecast, FY - Indian Financial Year (April - March)
 Source: SIAM, JSPL presentation, Corporate Catalyst India, Aranca Research

24      Steel                                                                                                              For updated information, please visit www.ibef.org
POLICY SUPPORT AIDING GROWTH IN THE STEEL
                   SECTOR … (1/2)

                                               New National Steel Policy has been formulated by the Ministry of Steel in 2016, which will retain the objectives
                                                included in National Steel Policy (NSP) 2005. It aims at covering broader aspects of steel sector across the
                                                country including environment and facilitation of new steel projects, growth of steel demand in India and raw
                                                materials

                                               Under the policy, the central government stated that all the government tenders will give preference to
                                                domestically manufactured steel and iron products. Moreover, Indian steel makers importing intermediate
     National Steel Policy 2017                 products or raw materials can claim benefits of domestic procurement provision by adding minimum of 15 per
                                                cent value to the product.

                                               The New steel policy, 2017 aspires to achieve 300MT of steel making capacity by 2030. This would translate
                                                into additional investment of Rs 10 lakh Crore (US$ 156.08 billion) by 2030-31.

                                               New Steel Policy seeks to increase per capita steel consumption to the level of 160 kgs by 2030 from existing
                                                level of around 60 kg.

                                               A new scheme, ‘The scheme for the promotion of R&D in the iron and steel sector’, has been approved with
                                                budgetary provision of US$ 24.6 million to initiate and implement the provisions of the scheme as per the 11th
     R&D and innovation                         Five-Year Plan which has continued in the 12th Five Year Plan

                                               The development of technology for Cold-Rolled Grain Oriented (CRGO) steel sheets and other value-added
                                                products is also included under the policy purview and is allocated US$ 6.7 million

 Source: Ministry of Steel, Aranca Research

25     Steel                                                                                               For updated information, please visit www.ibef.org
POLICY SUPPORT AIDING GROWTH IN THE STEEL
                  SECTOR … (2/2)

                                             The government hiked the export duty on iron ore to 30 per cent ad valorem on all varieties of iron ore (except
     Rise in export duty                      pellets)

                                             The government has reduced the basic custom duty on the plants and equipments required for initial set up or
                                              expansion of iron ore pellets plants and iron ore beneficiation plants from 7.5/5 per cent to 2.5 per cent
                                             Customs duty on imported flat-rolled stainless steel products has been increased to 10 per cent from 7.5 per
     Reduction in custom duty
                                              cent
     on plants and equipment
                                             Basic customs duty on steel grade dolomite and steel grade limestone is being reduced from 5 per cent to 2.5
                                              per cent. Basic customs duty is being reduced from 10 per cent to 5 per cent on forged steel rings used in the
                                              manufacture of bearings of wind-operated electricity generators

     Push due to Make in India               Going forward, the Make in India initiative and policy decisions taken under it are expected to augment the
     initiative                               country’s steel production capacity and resolve issues related to the mining industry

     Foreign Direct Investment               100 per cent FDI through the automatic route is allowed in the Indian steel sector

 Source: The Economic Times, Ministry of Steel, Business Standard, Make In India, Aranca Research

26     Steel                                                                                             For updated information, please visit www.ibef.org
STEEL SEZs IN INDIA

     Developer                                                  Location                                                     Product

     Viraj Profiles Ltd                                         Thane, Maharashtra                                           Stainless steel engineering products

     SAIL Salem SEZ Pvt Ltd                                     Salem, Tamil Nadu                                            Steel

     Orissa Industrial Infrastructure Development                                                                            Metallurgical-based engineering and
                                                                Jaipur, Orissa
     Corporation                                                                                                             ancillary/downstream industry

     Tata Steel Special Economic Zone (TSSEZ)                   Gopalpur, Odisha                                              Steel and allied downstream industries

 Source: Formal approvals granted in the Board of Approvals after the SEZ rules coming into force, Special Economic Zones in India website, www.sezindia.nic.in

27      Steel                                                                                                          For updated information, please visit www.ibef.org
THE SECTOR WITNESSED RISING INVESTMENTS IN
                     THE LAST DECADE

     Date announced                Acquirer name                                          Target name                                Value of deal (US$ million)
     Aug-16                        JSW Steel Ltd                                          Praxair Oxygen Pvt. Ltd.                   36
     Aug-16                        Kirloskar Ferrous Industries Ltd                       VSL Steels Ltd.                            23.68
     Aug-14                        JSW Steel Ltd                                          Welspun Maxsteel Ltd                       165.85
     Apr-14                        JSW Steel Ltd                                          Vallabh Tinplate Pvt Ltd                   7.63
     Mar-14                        Lalitanjali Group Pvt Ltd                              Centom Industries Ltd                      -
     Dec-13                        Venus Insec Pvt Ltd                                    Goodluck Steel Tubes Ltd                   23.73
     Oct-13                        JSW Projects Ltd                                       IST Steel and Power Ltd
     Aug-13                        Readymade Steel India Ltd                              Kridhan Infra Solutions Pvt
     Jul-13                        Swelect Energy Systems Ltd                             Amex Alloys Pvt Ltd
     Apr-13                        Metallurgica Siderfoge S.r.l                           AMW-MGM Forgings Pvt Ltd
     Feb-13                        Wayzata II Indian Ocean Ltd                            Ramkrishna Forgings Ltd                    51.90
     Nov-12                        Rabale Engineering India Ltd                           Pradeep Metals Ltd                         6.85
     Nov-12                        Suncoke Energy Inc                                     Visa Steel Ltd-Coke division
     Oct-12                        Aum Saw Pipes and Industries Pvt                       Greenearth Resources                       2.77

                                                                           Cumulative FDI inflows

                                                                        Period: April 2000 to June 2017
      Sector
        •     Metallurgical industries                                                      US$ 10.39 billion
        •     Per cent of total FDI inflow                                                  3.03

 Source: Thomson ONE Banker, “Fact Sheet on Foreign Direct Investment (FDI)”, Department of Industrial Policy and Promotion

28      Steel                                                                                                       For updated information, please visit www.ibef.org
PLANNED CAPACITY ADDITIONS BY 2017-18

 Crude steel capacity addition plans up to FY2017-18 (in MTPA) for private sector companies

     Company                                                Existing capacity   Brownfield expansion      Greenfield expansion    Total capacity addition

     Tata Steel Ltd                                               12.50                 0.4                        0                      12.59

     Essar Steel Ltd                                              10.00                  0                         0                      10.00

     JSW Steel Ltd                                                18.00                  0                         0                      18.00

     Jindal Stainless Limited                                     1.00                 0.15                        0                       1.15

     Jindal Stainless (Hissar) Ltd                                0.78                 0.08                        0                       0.86

     Bhushan Steel Ltd                                            5.60                   0                         0                       5.60

     Bhushan Power and Steel Ltd                                  2.50                   0                         0                       2.5

     Monnet Ispat and Energy Ltd                                  1.80                   0                         0                       1.80

     Electrosteel Steel                                           1.88                   0                         0                       1.88

     Visa Steel Ltd                                               0.50                   0                         0                       0.50

 Notes: MTPA - Million Tonnes Per Annum
 Source: Ministry of Steel Annual Report, Joint Plant Committee

29      Steel                                                                                          For updated information, please visit www.ibef.org
Steel

OPPORTUNITIES
OPPORTUNITIES … (1/2)

                 Automotive                                    Capital goods                       Infrastructure                             Airports

         The automotive industry is                     The capital goods sector            The infrastructure sector             More and more modern and
          forecasted to grow in size by                   accounts for 11 per cent of          accounts for 9 per cent of steel       private airports are expected to
          US$ 74 billion in 2015 to US$                   steel consumption and                consumption and expected to            be set up
          260-300 billion by 2026                         expected to increase 14/15 per       increase 11 per cent by 2025-
                                                                                                                                     In FY17, passenger traffic at
                                                          cent by 2025-26 and has the          26.
         With increasing capacity                                                                                                    Indian airports stood at 264.99
                                                          potential to increase in
          addition in the automotive                                                          Due to such a huge investment          million and number of
                                                          tonnage and market share
          industry, demand for steel from                                                      in infrastructure the demand           operational airports stood at 94
          the sector is expected to be                   Corporate India’s capex is           for long steel products would          in July 2017.
          robust                                          expected to grow and generate        increase in the years ahead
                                                                                                                                     Development of Tier-II city
                                                          greater demand for steel
         In 2016, Indian automotive                                                                                                  airports would sustain
          sector is estimated to be 3rd                                                                                               consumption growth
          largest automotive market, by
                                                                                                                                     Estimated steel consumption in
          volume
                                                                                                                                      airport building is likely to grow
                                                                                                                                      more than 20 per cent over
                                                                                                                                      next few years

 Source: Capex – Capital Expenditure, P - Provisional
 Source: Make In India, SIAM, Ministry of Steel, Airport Authority of India

31       Steel                                                                                                 For updated information, please visit www.ibef.org
OPPORTUNITIES … (2/2)

                 Railways                                    Oil and gas                            Power                               Rural India

         The Dedicated Rail Freight                 Oil and gas amongst major           The government targets                Rural India is expected to
          Corridor (DRFC) network                     end-user segment accounted           capacity addition of 100 GW            reach per capita consumption
          expansion would be enhanced                 for ~34.4 per cent of primary        under the 13th Five-Year Plan          of 12.11 kg to 14 kg for
          in future                                   energy consumption in FY16           (2017–22)                              finished steel by 2020.

         Gauge conversion, setting up               This would lead to an increase      Both generation and                   Policies like Food for Work
          of new lines and electrification            in demand of steel tubes and         transmission capacities would          Programme (FWP) and Indira
          would drive steel demand                    pipes, providing a lucrative         be enhanced, thereby raising           Awaas Yojana, Pradhan Mantri
                                                      opportunity to the steel             steel demand from the sector           Gram Sadak Yojana are
         Indian Railways started the
                                                      industry                                                                    driving growing demand for
          PPP mode of funding and has                                                     Conventional power capacity
                                                                                                                                  construction steel in rural India
          already awarded projects                                                         addition of 23.98 GW has
          worth around US$ 1.73 billion                                                    registered to be the highest in       In FY16, per capita
          during the 1st 7 months (April-                                                  FY16                                   consumption of steel in rural
          October) of FY16                                                                                                        India is estimated at 60 kg,
                                                                                                                                  which is lower in comparison
         In January 2017, Crisil
                                                                                                                                  with the global average of 216
          estimated that the railways
                                                                                                                                  kg
          sector could create business
          opportunities worth US$ 99.65
          billion

 Source: Make In India, Ministry of Power, Aranca Research

32       Steel                                                                                             For updated information, please visit www.ibef.org
Steel

SUCCESS STORIES
JINDAL STEEL AND POWER LTD: REAPING BENEFITS
                   OF PRUDENT INVESTMENTS … (1/3)

      Incorporated in 1979, Jindal Steel and Power Ltd. (JSPL) is an                                   Projected
                                                                                                           Visakhapatnam
                                                                                                                  crude steel
                                                                                                                           port
                                                                                                                              production
                                                                                                                                traffic (million
                                                                                                                                           (million
                                                                                                                                                 tonnes)
                                                                                                                                                    tonnes)
       integrated steel producer and the largest coal-based sponge iron
       manufacturer in the world. The company has an installed steel
                                                                                                                             CAGR 41.76%
       production capacity of 3 MTPA at Raigarh in Chhattisgarh. JSPL is                        35.00
       engaged in manufacturing long products and is specialised in
       producing long rails for railways and large sized H-beams as well as                     30.00                                            31.75
       columns for the infrastructure and construction sector
      JSPL also has significant presence across the mining, power
                                                                                                25.00
       generation and infrastructure sectors
      In March 2017, Jindal Steel has entered into an agreement with
                                                                                                20.00
       Defence Research and Development Organisation (DRDO), which
       would allow the agency to transfer technology facilitating
       manufacturing of high-nitrogen steel, for application in defence                         15.00                15.80
       sector.
      New and expansion projects include setting up of a 7 MTPA                                10.00
       integrated steel plant in Chhattisgarh, 12 MTPA integrated steel plant
       in Jharkhand and a 12.5 MTPA integrated steel plant in Orissa.
                                                                                                 5.00
      Achievements:
        •   2014 - Company has commissioned the billet caster plant with
                                                                                                 0.00
            capacity of 6 MTPA at Angul with record time of 1 year                                                  FY 17                       FY 18 E
        •   2015 - Company has created history with its Raigarh steel facility
            producing 10,000 tonnes of crude steel in a single day
        •   2017 – Launched a 6 MTPA integrated steel plant in Odisha.

 Source: Ministry of Steel, Company website (www.jindalsteelpower.com), Aranca Research; E- Estimated

34      Steel                                                                                                     For updated information, please visit www.ibef.org
JINDAL STEEL AND POWER LTD: REAPING BENEFITS
                      OF PRUDENT INVESTMENTS … (2/3)

                  Visakhapatnam
                        Sale of steel
                                 port(million
                                      traffic (million
                                               tonnes)tonnes)                                                                                    Visakhapatnam
                                                                                                                                                       Financial growth
                                                                                                                                                                 port traffic
                                                                                                                                                                         (US$ (million
                                                                                                                                                                                million)
                                                                                                                                                                                       tonnes)

       5.0                                                                                                                                4000

       4.5

                                                                                                                          4.6
                                                                                                                                          3500

                                                                                                                                                                                                                                                                                                3,542
       4.0

                                                                                                     4.2

                                                                                                                                                                                                                          3,315

                                                                                                                                                                                                                                                                    3,218
                                                                                                                                                                                                                                                      3,199
                                                                                         4.0
                                                                                                                                          3000

                                                                             3.8

                                                                                                                                                                                                                                        3,007
       3.5

                                                                                                                                                                                                                                                                                  2,813
                                                                                                                      3.5
                                                                                                                                          2500

                                                                                                                                   3.27
       3.0

                                                                                                              3.2
                                                                                                             3.1
                                                                                     3.0

                                                                                                 2.9

                                                                                                                                                                                                            2,287
                                                                 2.8
                                                                         2.8

       2.5                                                                                                                                2000

                                                                                                                    2.5
                                                            2.3

                                                                                                           2.3

                                                                                                                                                                                1,803
       2.0
                                                                                               2.2

                                                                                                                                          1500
                                                                                   2.1

                                                                                                                                                                                              1,596
                                                   2.0

                                                                       1.9

                                                                                                                                                                  1,488

                                                                                                                                                                                                                                                              958

                                                                                                                                                                                                                                                                            910
       1.5

                                                                                                                                                                                                                                  818
                                                          1.6
                                          1.6

                                                                                                                                                                                                                                                                                                        727
                                                                                                                                          1000

                                                                                                                                                                                                                                                721
                                                                                                                                                                                                                    634
                                 1.4

                                                                                                                                                                                                                                                                                          532
       1.0
                                                 1.2

                                                                                                                                                                                        438
                                                                                                                                                                          431

                                                                                                                                                                                                      395
                                                                                                                                                     816
                                        1.0

                                                                                                                                                  197
                                                                                                                                                  671
                                                                                                                                           500
                         0.8

                                                                                                                                                 103
       0.5
                               0.7
             0.3
             0.5
                      0.2

       0.0                                                                                                                                   0

                                                                                                                                                                                                                                                        FY 14
                                                                                                                                                 FY 06

                                                                                                                                                         FY 07

                                                                                                                                                                    FY 08

                                                                                                                                                                                  FY 09

                                                                                                                                                                                                FY 10

                                                                                                                                                                                                              FY 11

                                                                                                                                                                                                                            FY 12

                                                                                                                                                                                                                                          FY 13

                                                                                                                                                                                                                                                                      FY 15

                                                                                                                                                                                                                                                                                    FY 16

                                                                                                                                                                                                                                                                                                  FY 17
               FY06

                        FY07

                                 FY08

                                          FY09

                                                   FY10

                                                            FY11

                                                                         FY12

                                                                                     FY13

                                                                                                 FY14

                                                                                                             FY15

                                                                                                                      FY16

                                                                                                                                FY17

               Finished Steel Products                          Semi - Steel Products                               Pellets                                                      Gross Revenue                                      PBIDT

 Note: Company clubs iron and steel segment ‘s performance; PBIDT (Profit Before Interest, Depreciation and Tax)
 Source: Company website (www.jindalsteelpower.com)

35     Steel                                                                                                                                                     For updated information, please visit www.ibef.org
Steel

KEY INDUSTRY
ASSOCIATIONS
INDUSTRY ASSOCIATIONS

     Indian Stainless Steel Development Association

     L-22/4, DLF Phase-II
     Gurgaon, Haryana –122 002
     Phone: 91-124-4375501
     Fax: 91-124-4375509
     E-mail: nissda@gmail.com

37      Steel                                         For updated information, please visit www.ibef.org
Steel

USEFUL
INFORMATION
GLOSSARY

      CAGR: Compound Annual Growth Rate

      FDI: Foreign Direct Investment

      FY: Indian Financial Year (April to March)

        •   So FY10 implies April 2009 to March 2010

      JV: Joint Venture

      MoU: Memorandum of Understanding

      MT: Million Tonnes

      MTPA: Million Tonnes Per Annum

      NPAT: Net Profit After Tax

      SEZ: Special Economic Zone

      TMT: Thermo Mechanically Treated

      US$ : US Dollar

      Wherever applicable, numbers have been rounded off to the nearest whole number

39      Steel                                                                           For updated information, please visit www.ibef.org
EXCHANGE RATES

     Exchange Rates (Fiscal Year)                                              Exchange Rates (Calendar Year)

                    Year                           INR Equivalent of one US$               Year                  INR Equivalent of one US$

                  2004–05                                    44.81                         2005                             43.98

                  2005–06                                    44.14                         2006                             45.18
                  2006–07                                    45.14                         2007                             41.34
                  2007–08                                    40.27
                                                                                           2008                             43.62
                  2008–09                                    46.14
                                                                                           2009                             48.42
                  2009–10                                    47.42
                                                                                           2010                             45.72
                  2010–11                                    45.62
                                                                                           2011                             46.85
                  2011–12                                    46.88
                                                                                           2012                             53.46
                  2012–13                                    54.31
                                                                                           2013                             58.44
                  2013–14                                    60.28

                  2014-15                                    61.06                         2014                             61.03

                  2015-16                                    65.46                         2015                             64.15

                  2016-17                                    67.09                         2016                             67.21

                Q1 2017-18                                   64.46                       H1 2017                            65.73

 Source: Reserve bank of India, Average for the year

40     Steel                                                                                  For updated information, please visit www.ibef.org
DISCLAIMER

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     with IBEF.

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     This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the
     information is accurate to the best of Aranca and IBEF’s knowledge and belief, the content is not to be construed in any manner whatsoever as a
     substitute for professional advice.

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41      Steel                                                                                         For updated information, please visit www.ibef.org
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