Super Shuttle Owner-Operator Franchise Pack - supershuttle.co.nz
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Super Shuttle
Owner-Operator
Franchise Pack
Part 1.
The Super Shuttle System Auckland Nelson
of New Zealand Christchurch Palmerston North
Dunedin Rotorua
Hamilton Queenstown
Hawkes Bay Wellington
supershuttle.co.nz
We take Kiwis People travel through our
to the sky airports on the flight of their
dreams, their minds are filled with
the excitement of visiting sights
unseen or perhaps the treasured
anticipation of meeting loved ones
at the end of their journey.
Mission Statement:
Our mission is to lead the
airport passenger transport
industry in New Zealand by
providing a dynamic, professional,
and dependable service with
unbeatable value for money.
Super Shuttle Owner Operator Franchise Pack Tourism Transport Limited 2
Every Flight, Tourism is one of the world’s
Every Day, biggest growth industries and
Door to Door. New Zealand is no exception.
It’s our largest earner of foreign
exchange, largest employer
and produces 10% of New
Zealand’s GDP. Tourism is
achieving unprecedented
growth and development.
Super Shuttle has been a corner the needs of business travellers,
stone of the tourism industry for international conferences and
millions of travellers since it estab- special events.
lished the airport shuttle concept Super Shuttle is unique in
here in 1987. The company pio- offering a “fixed price”, convenient
neered “shared-ride” door to door door-to-door service that provides
transport in New Zealand and now a highly attractive alternative to
operates a nationwide network expensive taxis. This has made us
servicing 10 centres throughout a preferred supplier for airlines,
the country. corporates, travel agents and the
Super Shuttle is New Zealand’s independent traveller alike.
leading airport transfer service Today Super Shuttle combines
carrying hundreds of thousands a popular service that enjoys
of passengers per year including strong customer loyalty, with a
inbound tourists, domestic air modern fleet, a great team of
travellers and Kiwis travelling people, state of the art information
overseas. We also provide compre- technology and a sensational
hensive transfer solutions to meet brand image.
Super Shuttle Owner Operator Franchise Pack Tourism Transport Limited 3
Background
Background to the extensive client base and the
Super Shuttle product general public at large. Travellers
Tourism Transport Limited owns and can book either online at super-
operates the Super Shuttle System shuttle.co.nz or by calling 0800
of New Zealand. The Super Shuttle SHUTTLE (0800 748-885) from
service was originally established in anywhere, any time.
the Auckland region and its huge We have a well-trained and
popularity meant it quickly ex- friendly operations team supporting
panded throughout the country. professional, service orientated
We are now the largest airport owner-driver franchisees.
ground transport operator in New Our major travel industry clients
Zealand with no comparable include Air New Zealand and its
competitor. Super Shuttle is a inbound travel division, Air New
significant component of New Zealand Holidays, Qantas Holidays,
Zealand’s travel infrastructure and a Flight Centre, Kirra Tours, ANZCRO
major contributor to our country’s (Australia & New Zealand Central
vibrant tourism industry. Reservations Office), Tourism New
Zealand and the regional tourism
The key features of the Super offices. We supply all major retail
Shuttle service are: travel agents for both inbound and
outbound travel (e.g. House of
Door-to-Door – convenience at Travel, Orbit Corporate Travel,
a fraction of the price of a taxi Williment Sports Travel). Similarly,
all major hotels, motels and
Fixed Prices – know the price backpacker hostels utilise Super
before you ride Shuttle’s superior service for their
client’s airport transfers throughout
Every Flight, Every Day – 24/7 the country.
The government sector is a
Green – when our customers share significant and growing market for
the ride and “carpool” we reduce Super Shuttle. With the govern-
traffic congestion and carbon ment’s strong desire to improve
emissions efficiencies this market will increase
in its importance over the coming
Nationwide – Auckland, Hamilton, years. Key current public sector
Rotorua, Hawkes Bay, Palmerston clients include the Ministries of
North, Wellington, Nelson, Christch- Defence, Health, Customs and
urch, Dunedin and Queenstown Education as well as Crop and
Food Research.
Super Shuttle contracts owner- We provide our services to
operator franchisees to supply numerous corporate organisations
the demand for its services to the with major customers including
travelling public. Currently, there Telecom, Sky TV, NZRFU, Pricewa-
are over 150 Super Shuttles in terhouse Coopers, New Zealand
the national fleet operated by over Cricket and Raytheon Polar Serv-
250 drivers. ices who run the US Antarctic flights,
Our 24 hour, 7 day reservations to name a few.
centre provides booking, enquiry
and coordination services to our
Super Shuttle Owner Operator Franchise Pack Tourism Transport Limited 4
Opportunities
100% Pure New Zealand and the
Rugby World Cup
Huge growth in New Zealand
air travel expected
Tourism New Zealand’s
New Zealand has been involved in a Tourism growth has been further promotion of New
number of major international boosted by the expansion of full
events in recent years including the service airlines flying into New Zealand as 100% Pure
Americas Cup, Lions Tour, A1 GP Zealand including Emirates and
Motor Racing and the World Rally Royal Brunei as well as major New Zealand has helped
Event. Our dynamic film industry
including “The Whale Rider”, “The
airlines such as Cathay Pacific,
increasing the frequency of services.
position New Zealand as
Lord of the Rings” trilogy and “King Low cost carriers such as Jet Star, one of the most sought
Kong” to name a few, has also Pacific Blue and Air New Zealand’s
raised the profile of New Zealand as Express and Tasman Express after and aspirational
an international destination.
The Tourism New Zealand global
services, have all contributed to
strong growth in air travel. Primarily holiday destinations
marketing campaign “100% Pure
New Zealand” has been running for
the price sensitive customers,
looking for a good deal, are driving
in the world.
over 10 years now. The campaign the expansion of air travel in New
Rob Fyfe, CEO Air New Zealand
has been hugely successful and has Zealand. Obviously these customers
had a profound impact on our are also Super Shuttle’s customers.
international profile. In fact the In addition to the growth of air
100% Pure New Zealand brand is travel driving increasing demand for
now one of the top ten global Super Shuttle, is a significant market
brands. These days New Zealand is shift away from expensive taxis and
seen as a safe, friendly, magical airport car parking. In the past
destination and is the focus of a decade Super Shuttle has steadily
truly global audience. revolutionised the way travellers get
Rugby World Cup is just around to and from the airport. The effect of
the corner and it will be the single carbon emissions and the recession
largest event ever staged in New have really put a spotlight on the
Zealand. This will lead to a huge benefits of sharing the ride on a
boom for tourism in this country and Super Shuttle. Travellers get a
Super Shuttle franchisees will play a convenient, efficient and environ-
big part during the cup as ambas- mentally sustainable transfer service
sadors for the fans travelling here. that offers unbeatable value for
Our burgeoning tourism industry money. Our customers love knowing
is now accepted as one of New the price before they ride and know
Zealand’s most valuable economic they won’t be ripped off. Sharing the
sectors with vast growth potential ride is the way of the future.
well into the future. This has been All of this adds up to unprec-
recognised by Prime Minister, edented demand for the Super
John Key taking the Tourism Shuttle service. As our passenger
portfolio personally. numbers grow so too does the
number of our franchisees. We seek
self-motivated entrepreneurial
people who want to be their own
boss and directly reap the benefits
of their hard work. Ideally you’ll be
sociable, customer focussed and
well-presented.
Super Shuttle Owner Operator Franchise Pack Tourism Transport Limited 5
Great Business Every day Super Shuttle
Great Fun owner-driver franchisees are
Great Future responsible for the first impres-
sions of visitors to our special
country. We seek individuals
who take pride in themselves
and their country and who have
the vision and desire to become
ambassadors for New Zealand -
our land, our people, our culture.
A Super Shuttle franchise is a manage (i.e. no customer invoicing
low-risk, low-investment and or debt collecting). Secondly, there
low-stress business opportunity is no stock involved, so no stock
that rewards honest, hardworking control problems.
Kiwis and requires no previous Bad debts and stock control are
business experience. the two main difficulties that
The structure of the franchise threaten the viability of small
system means all franchisees – new businesses and neither exists with a
and experienced – work as a team Super Shuttle franchise.
and have equal access to the The company looks after all the
customer base – so you won’t be invoicing and credit management as
stressing out about having to well as admin, operations, market-
compete for business. You can ing, IT systems, business develop-
achieve a strong cash flow and ment and promotion. Under this
instant profitability from day one structure our franchisees are
because the customers are there insulated from the normal vagaries
waiting for you. associated with running a business
There are two major advantages and they can totally focus on giving
of the Super Shuttle franchise great customer service.
business over many other small Furthermore, there are no
business opportunities. Firstly, the staff problems to worry about, no
company takes responsibility for all perishable goods and no premises
credit work and guarantees payment or leases to manage. And weather
to the franchisee so there is no bad doesn’t affect your ability to
debt risk or any accounts/debtors to make money!
Super Shuttle Owner Operator Franchise Pack Tourism Transport Limited 6
Join us Join the Super Shuttle team
today and enjoy independence,
variety in your work, strong
cashflow, great teamwork, life
style, being your own boss,
and excellent growth potential.
The Super Shuttle franchise is
a genuine business opportunity
proven over time. Every day is
different and our customers are
always happy…
That’s because they’re either happy Operating a Super Shuttle is
to be going to the airport to fly away always interesting and it’s low stress
on holiday or happy to be returning with lots of variety. We all enjoy
home to familiar surroundings after meeting new people from all walks
a trip away. Similarly, overseas of life and of all nationalities. Super
visitors are excited and happy to Shuttle has carried everyone from
arrive in our beautiful country – so All Blacks to international celebrities
no grumpy customers! and of course Kiwis from all over
Our franchisees thoroughly enjoy New Zealand and tourists from all
the daily independence of their parts of the world.
“mobile office" – they love the The Super Shuttle franchise
driving, working with happy people combines great lifestyle opportuni-
and the vibrant atmosphere of the ties with all the exciting prospects
airport. We have a great camarade- that the New Zealand tourism
rie within the Super Shuttle fleet and industry can offer.
we are a proud team.
Super Shuttle Owner Operator Franchise Pack Tourism Transport Limited 7
I thoroughly enjoy the people
contact and the social dynamic
that develops in the Super
Shuttle when you have a group
of travellers on board sharing
the ride. I love meeting people
from all over New Zealand and
the world and we have a lot of
fun and great conversation.
– Owen Fairweather
Franchisee, Owen Fairweather,
joined the Super Shuttle team
seven years ago. Today he
operates one vehicle 24/7
employing two relief drivers -
he only works part time himself.
“My Super Shuttle business offers with the financial results I am
flexibility and freedom in my work achieving and the profitability is
and provides for excellent lifestyle particularly satisfying.
choices. It’s great being my own I am very happy with Super
boss. I work three to four days a Shuttle and excited about our
week but my business works 24/7. I future prospects.”
have been very pleasantly surprised
Super Shuttle Owner Operator Franchise Pack Tourism Transport Limited 8Shuttle & Trailer Specifications
This is the Super Shuttle vehicle Shuttle Vehicle (to COF standard)
–– Toyota ZX Hiace high roof,
and trailer rig. The company long wheel base with custom
interior fitout
specification ensures a mini- –– 11 forward facing passenger seats
–– Lap/diagonal seat belts on
mum standard of presentation, all seats
–– Custom cloth-covered moulded
passenger comfort and service bench seating with head rests
on rear row and arm rests on
for the range of transportation outside seats
–– Seat coverings in grey with
tasks that you will perform as colour trim
–– Wooden floor under carpet
a Super Shuttle franchisee. to level floor and provide
sound proofing
–– Carpeted floor and walls to
window height (grey to
compliment seat upholstery)
–– Factory head lining
–– Factory cab to cabin air
conditioning
–– Stowable entry step
–– Tinted windows
Trailer (to WOF standard)
–– Super Shuttle custom design
by Reid Trailers Limited
–– Clamshell lid opening from
curb side
–– Roof rack
–– Interior light
–– Spare wheel stowed
underneath at rear
Super Shuttle Owner Operator Franchise Pack Tourism Transport Limited 9We have a great team spirit
within the fleet and the Super
Shuttle franchise environment
allows us to really excel!
I enjoy the freedom and inde-
pendence of being in control
of my own destiny and under
the Super Shuttle franchise
system I have felt secure and
supported from day one.
– Guy Paterson
Franchisee, Guy Paterson left a
senior management position in
the retail sector in 2002 to join
the Super Shuttle team. He now
operates multiple vehicles.
Its great being my own boss with
the challenge of owning a business
but I can also rest assured in the
knowledge that I am part of a large
successful nationwide team. Its
never hard getting out of bed to go
to work when I know I’m reaping the
benefits of my own hard work.
Super Shuttle has met all my
expectations and more”.
Super Shuttle Owner Operator Franchise Pack Tourism Transport Limited 10Application and
Selection Procedure
1. Enquiry received from Please turnover, complete and
franchisee prospect. return the application form.
If you'd like to discuss any queries
2. Initial information disclosure
regarding this Franchise Pack
and request for details and
please contact:
CV from applicant.
Peter King
3. Interview and/or detailed informa- Director Franchise Sales
tion disclosure. Phone: (09) 522 5710
Mobile: (021) 734 599
4. Franchise application received by Fax: (09) 520 0163
Super Shuttle and processed. Email: peter.king@supershuttle.co.nz
5. Successful applicant signs
conditional sale and purchase
agreement and pays deposit
of 50% of franchise fee. Vehicle
and trailer ordered.
6. Applicant commences licensing
process as required.
7. Franchisee training seminar
completed.
8. Uniform issued and on-road
training commences.
9. Franchise contract signed and
balance of franchise fees paid.
–– You are now an operational
Super Shuttle franchisee!
Super Shuttle Owner Operator Franchise Pack Tourism Transport Limited 11Licensing Requirements for Super Shuttle Franchisees The New Zealand Transport Agency PSL Remember the key is to organise (NZTA) licensing requirements for your time and the various licensing the small passenger service industry 1. Enrol for the CKLP exam requirements for maximum ef- involve a twofold qualification (you need a CKLP before you ficiency so the time delay in process. To become a Super Shuttle can apply for your PSL). completing all qualifications is kept franchisee you need to gain both a 2. Make your application to the to a minimum. Read all the official Passenger Service Licence (PSL) NZTA for a PSL (we recommend literature, understand the various and a “P" (for Passenger) Endorse- that you deliver this form in person requirements and steps, plan the ment on your driver's licence. You to NZTA over the counter at your completion of each step and can expect this process to take local office so they can check it). organise your time line. about 8 weeks. Contact your local 3. PSL issued by NZTA. If in doubt ask for assistance from NZTA office for all licensing informa- 4. Register shuttle service and Super Shuttle, ASL, NZTA or AA as tion and an application pack. private hire service with NZTA. applicable. To gain a PSL you need to first obtain a Certificate of Knowledge of "P" Endorsement Law and Practice (CKLP). This is achieved by sitting an exam (in your 1. Enrol and complete local town) and then submitting an "P" Endorsement course exam application. The exams are adminis- with approved agency. tered by Assessment Systems 2. Complete passenger service Limited (ASL) based in Lower Hutt - medical certificate (your doctor go online to exams.co.nz or contact will have the necessary forms). (04) 913 9812. You can sit the exam 3. Lodge your application with AA. in the normal scheduled timeframe 4. Complete Full Driving Licence Test or you can pay an additional charge with the AA (this involves a to sit it on-demand thereby reducing practical driving test in your the overall time taken to qualify. own car). Any specific questions regarding 5. "P" endorsement issued on this examination should be directed licence and photo ID issued. to ASL. The P Endorsement course exam will be completed through an approved driver licensing agency. Once you have obtained your CKLP and P Endorsement Course certificate, there are two agencies that you will need to deal with to complete the licensing process - the NZTA and New Zealand Automobile Association (AA). Each agency is responsible for specific elements of the licensing process as detailed below. To minimise the time taken to fully qualify it is important that you go through the two licensing require- ments concurrently and plan each step to achieve maximum time efficiency. The basic steps that you will need to go through are as follows (please refer to the official information packs for complete details on each step): Super Shuttle Owner Operator Franchise Pack Tourism Transport Limited 12
Tourism Transport Limited
Super Shuttle Franchise Application Form
Please complete this application The Director
form and return by fax to Tourism Transport Limited
(09) 520 0163 PO Box 10-130, Dominion Road
or by mail to: Auckland 1446
(Please mark your envelope: Private and Confidential)
Applicant's First Name: Last Name: Partner's Name:
Address:
City: Email:
Mobile: Tel Home: Tel Business:
Own Home Renting: Age: Date of Birth: Marital Status:
Yes Yes
No No
Other Languages:
Special Skills:
Present Occupation: Previous Occupation(s):
Previous Service Industry Experience:
Qualifications Held:
Licences Held: 1 2 3 4 5 6 7 P
Are any members of your family or friends potential franchisees? Yes No
Level of Interest:
Accept Accept Subject to Finance Decline
Signature: Date:
Super Shuttle Owner Operator Franchise Pack Tourism Transport Limited 13Do you want to be your own boss Are you ready for independence, Do you want a flexible, low
and recieve strong cashflow from variety and the opportunity to meet stress and enjoyable working
an affordable investment? new people? environment? Are you ready
for job security?
Drive ahead today with
a Super Shuttle franchise.
The Super Shuttle System Auckland Nelson
of New Zealand Christchurch Palmerston North
Dunedin Rotorua
Hamilton Queenstown
Hawkes Bay WellingtonYou can also read
